JP2010514354A - 宣伝を飛ばして早送りする間に代替メディアを視聴するためのシステムおよび方法 - Google Patents

宣伝を飛ばして早送りする間に代替メディアを視聴するためのシステムおよび方法 Download PDF

Info

Publication number
JP2010514354A
JP2010514354A JP2009542795A JP2009542795A JP2010514354A JP 2010514354 A JP2010514354 A JP 2010514354A JP 2009542795 A JP2009542795 A JP 2009542795A JP 2009542795 A JP2009542795 A JP 2009542795A JP 2010514354 A JP2010514354 A JP 2010514354A
Authority
JP
Japan
Prior art keywords
video
alternative media
promotion
media
fast
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
JP2009542795A
Other languages
English (en)
Japanese (ja)
Other versions
JP2010514354A5 (enExample
Inventor
マイケル エル． クレーナー，
ロバート エー． ニー，
マイケル ディー． エリス，
Original Assignee
ユナイテッド ビデオ プロパティーズ， インコーポレイテッド
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Family has litigation
First worldwide family litigation filed litigation Critical https://patents.darts-ip.com/?family=39472122&utm_source=google_patent&utm_medium=platform_link&utm_campaign=public_patent_search&patent=JP2010514354(A) "Global patent litigation dataset” by Darts-ip is licensed under a Creative Commons Attribution 4.0 International License.
Application filed by ユナイテッド ビデオ プロパティーズ， インコーポレイテッド filed Critical ユナイテッド ビデオ プロパティーズ， インコーポレイテッド
Publication of JP2010514354A publication Critical patent/JP2010514354A/ja
Publication of JP2010514354A5 publication Critical patent/JP2010514354A5/ja
Pending legal-status Critical Current

Links

Images

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00—Details of television systems
    • H04N5/76—Television signal recording
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/005—Reproducing at a different information rate from the information rate of recording
    • G—PHYSICS
    • G11—INFORMATION STORAGE
    • G11B—INFORMATION STORAGE BASED ON RELATIVE MOVEMENT BETWEEN RECORD CARRIER AND TRANSDUCER
    • G11B27/00—Editing; Indexing; Addressing; Timing or synchronising; Monitoring; Measuring tape travel
    • G11B27/02—Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers
    • G11B27/031—Electronic editing of digitised analogue information signals, e.g. audio or video signals
    • G11B27/036—Insert-editing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/65—Transmission of management data between client and server
    • H04N21/658—Transmission by the client directed to the server
    • H04N21/6587—Control parameters, e.g. trick play commands, viewpoint selection
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Signal Processing For Recording (AREA)
  • User Interface Of Digital Computer (AREA)
JP2009542795A 2006-12-22 2007-12-07 宣伝を飛ばして早送りする間に代替メディアを視聴するためのシステムおよび方法 Pending JP2010514354A (ja)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US11/644,294 US20080155585A1 (en) 2006-12-22 2006-12-22 Systems and methods for viewing substitute media while fast forwarding past an advertisement
PCT/US2007/025084 WO2008088508A1 (en) 2006-12-22 2007-12-07 Systems and methods for viewing substitute media while fast forwarding past an advertisement

Publications (2)

Publication Number Publication Date
JP2010514354A true JP2010514354A (ja) 2010-04-30
JP2010514354A5 JP2010514354A5 (enExample) 2011-02-03

Family

ID=39472122

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2009542795A Pending JP2010514354A (ja) 2006-12-22 2007-12-07 宣伝を飛ばして早送りする間に代替メディアを視聴するためのシステムおよび方法

Country Status (7)

Country Link
US (2) US20080155585A1 (enExample)
EP (4) EP2451152A1 (enExample)
JP (1) JP2010514354A (enExample)
AT (1) ATE530018T1 (enExample)
CA (1) CA2672850A1 (enExample)
ES (1) ES2374323T5 (enExample)
WO (1) WO2008088508A1 (enExample)

Families Citing this family (72)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2001084753A2 (en) * 2000-04-28 2001-11-08 Intel Corporation System and method for providing content interruptions
JP2005156996A (ja) * 2003-11-26 2005-06-16 Pioneer Electronic Corp 情報記録再生端末装置、広告情報配信サーバ、広告情報配信システム、広告情報配信方法、コンテンツデータ再生プログラム、広告情報配信プログラム及び情報記録媒体
US20080066107A1 (en) 2006-09-12 2008-03-13 Google Inc. Using Viewing Signals in Targeted Video Advertising
US8763028B2 (en) * 2006-12-31 2014-06-24 Jeramie J. Keys Viewing of commercial break content during fast-forwarding of a video stream
US8352980B2 (en) * 2007-02-15 2013-01-08 At&T Intellectual Property I, Lp System and method for single sign on targeted advertising
US9449322B2 (en) 2007-02-28 2016-09-20 Ebay Inc. Method and system of suggesting information used with items offered for sale in a network-based marketplace
KR100883766B1 (ko) * 2007-04-04 2009-02-18 삼성전자주식회사 휴대 단말기의 피아이피를 이용한 디지털 방송 서비스 제공 방법 및 장치, pip를 이용한 디지털 방송 서비스 제공 방법 및 시스템
EP2506569B1 (en) * 2007-04-04 2015-06-03 Visible World, Inc. Computer program product and methods for modifying commercials during fast-forward reproduction
US9424587B2 (en) * 2007-04-11 2016-08-23 Comcast Cable Communications, Llc Advertisement supported video download
KR100903070B1 (ko) * 2007-04-16 2009-06-18 삼성전자주식회사 데이터 재생 장치 및 방법
US8667532B2 (en) * 2007-04-18 2014-03-04 Google Inc. Content recognition for targeting video advertisements
US20080276266A1 (en) * 2007-04-18 2008-11-06 Google Inc. Characterizing content for identification of advertising
US20080281448A1 (en) * 2007-04-21 2008-11-13 Carpe Media Media Player System, Apparatus, Method and Software
BRPI0811015A2 (pt) 2007-05-02 2015-07-21 Google Inc Métodos para proporcionar conteúdo de vídeo e para executar vídeo por sistema de computador, sistema de gerenciamento de anúncios e produto de programa de computador
US8281332B2 (en) * 2007-05-02 2012-10-02 Google Inc. Animated video overlays
WO2008157224A1 (en) * 2007-06-13 2008-12-24 Fox Entertainment Group Abbreviated advertisement substitution during fast forward or skip command
US8433611B2 (en) * 2007-06-27 2013-04-30 Google Inc. Selection of advertisements for placement with content
US9064024B2 (en) 2007-08-21 2015-06-23 Google Inc. Bundle generation
US20090119723A1 (en) * 2007-11-05 2009-05-07 John Tinsman Systems and methods to play out advertisements
US20090175490A1 (en) * 2008-01-09 2009-07-09 William Pat Price Watermark display controller and method
KR20090082068A (ko) * 2008-01-25 2009-07-29 삼성전자주식회사 컨텐츠의 메타데이터 제공 방법 및 장치와 컨텐츠의 이용권한 제한 방법 및 장치
US9824372B1 (en) 2008-02-11 2017-11-21 Google Llc Associating advertisements with videos
US8140390B2 (en) * 2008-02-12 2012-03-20 At&T Intellectual Property I, Lp System and method for displaying partial advertising data during trick play
US20090222850A1 (en) * 2008-03-03 2009-09-03 Microsoft Corporation Advertisement skip view
CN101540881B (zh) * 2008-03-19 2011-04-13 华为技术有限公司 实现流媒体定位播放的方法、装置及系统
US8601526B2 (en) * 2008-06-13 2013-12-03 United Video Properties, Inc. Systems and methods for displaying media content and media guidance information
US8472779B2 (en) * 2008-06-17 2013-06-25 Microsoft Corporation Concurrently displaying multiple trick streams for video
TWI481258B (zh) * 2008-07-04 2015-04-11 Alpha Networks Inc 影音節目處理系統與方法
US20100037149A1 (en) * 2008-08-05 2010-02-11 Google Inc. Annotating Media Content Items
US8799955B2 (en) * 2008-08-26 2014-08-05 At&T Intellectual Property I, Lp Apparatus and method for managing media content
US20100077435A1 (en) * 2008-09-24 2010-03-25 Concert Technology System and method for smart trick mode display
US9357240B2 (en) * 2009-01-21 2016-05-31 The Nielsen Company (Us), Llc Methods and apparatus for providing alternate media for video decoders
US9183881B2 (en) 2009-02-02 2015-11-10 Porto Technology, Llc System and method for semantic trick play
US8307390B2 (en) 2009-02-26 2012-11-06 Comcast Cable Communications, Llc Re-addressable alternate content
US8918806B2 (en) * 2009-04-01 2014-12-23 Disney Enterprises, Inc. Packaged media playback with remotely obtained supplemental content
US8774609B2 (en) * 2009-05-18 2014-07-08 Disney Enterprises, Inc. System and method for providing time-adapted video content
US20110008016A1 (en) * 2009-07-10 2011-01-13 Stealth Marketing Inc. Digital micro ad (dma) content delivery system and method
US9565471B2 (en) * 2009-07-24 2017-02-07 Broadcom Corporation Method and system for PVR on internet enabled televisions (TVs)
US9014546B2 (en) 2009-09-23 2015-04-21 Rovi Guides, Inc. Systems and methods for automatically detecting users within detection regions of media devices
KR20110052291A (ko) * 2009-11-12 2011-05-18 삼성전자주식회사 휴대단말기에서 디지털 방송 및 스트리밍 서비스를 제공하는 방법
US9152708B1 (en) 2009-12-14 2015-10-06 Google Inc. Target-video specific co-watched video clusters
US9201627B2 (en) 2010-01-05 2015-12-01 Rovi Guides, Inc. Systems and methods for transferring content between user equipment and a wireless communications device
US20110164175A1 (en) * 2010-01-05 2011-07-07 Rovi Technologies Corporation Systems and methods for providing subtitles on a wireless communications device
US20110219399A1 (en) * 2010-03-05 2011-09-08 Sony Corporation Apparatus and method for registering and the subsequent selection of user selected advertisement during playback
US9237294B2 (en) * 2010-03-05 2016-01-12 Sony Corporation Apparatus and method for replacing a broadcasted advertisement based on both heuristic information and attempts in altering the playback of the advertisement
US20110219400A1 (en) * 2010-03-05 2011-09-08 Sony Corporation Apparatus and method for replacing a broadcasted advertisement in response to an attempt by the viewer to skip or fast-forward through the advertisement
US20110219402A1 (en) * 2010-03-05 2011-09-08 Sony Corporation Apparatus and method for replacing a broadcasted advertisement based on heuristic information
US8930442B2 (en) * 2010-03-08 2015-01-06 Samsung Electronics Co., Ltd. Apparatus and method for playing media content data
US8560583B2 (en) 2010-04-01 2013-10-15 Sony Computer Entertainment Inc. Media fingerprinting for social networking
US9832528B2 (en) 2010-10-21 2017-11-28 Sony Corporation System and method for merging network-based content with broadcasted programming content
US20120159329A1 (en) * 2010-12-16 2012-06-21 Yahoo! Inc. System for creating anchors for media content
TW201234840A (en) * 2011-02-14 2012-08-16 Hon Hai Prec Ind Co Ltd System and method for controlling IPTV
US9854318B2 (en) 2011-06-06 2017-12-26 Rovi Guides, Inc. Systems and methods for sharing interactive media guidance information
US8666818B2 (en) 2011-08-15 2014-03-04 Logobar Innovations, Llc Progress bar is advertisement
USD706791S1 (en) * 2011-11-21 2014-06-10 Google Inc. Portion of a display panel with circular play icon
US9218122B2 (en) 2011-12-29 2015-12-22 Rovi Guides, Inc. Systems and methods for transferring settings across devices based on user gestures
US9363540B2 (en) * 2012-01-12 2016-06-07 Comcast Cable Communications, Llc Methods and systems for content control
US20130291014A1 (en) * 2012-04-30 2013-10-31 John Raymond Mick, Jr. Method and system for uniformly marking and identifying placement opportunity locations for facilitating accelerated decision resolution
USD755210S1 (en) * 2012-08-17 2016-05-03 P&W Solutions Co., Ltd. Display screen with graphical user interface
US9762955B2 (en) 2012-11-16 2017-09-12 At&T Mobility Ii Llc Substituting alternative media for presentation during variable speed operation
US9674563B2 (en) 2013-11-04 2017-06-06 Rovi Guides, Inc. Systems and methods for recommending content
US9591365B2 (en) 2014-02-26 2017-03-07 Rovi Guides, Inc. Methods and systems for supplementing media assets during fast-access playback operations
US9615144B2 (en) * 2014-04-09 2017-04-04 Echostar Uk Holdings Limited Methods and systems for handling advertisements during a trick play mode
US9904441B2 (en) * 2014-07-29 2018-02-27 Echostar Technologies L.L.C. Methods and systems for providing additional content
US11818203B2 (en) * 2015-02-05 2023-11-14 Comcast Cable Communications, Llc Methods for determining second screen content based on data events at primary content output device
CN107005401B (zh) * 2015-03-20 2020-12-01 华为技术有限公司 一种播放多媒体数据的方法及装置
US9916127B1 (en) * 2016-09-14 2018-03-13 International Business Machines Corporation Audio input replay enhancement with closed captioning display
US10448109B1 (en) * 2017-09-26 2019-10-15 Amazon Technologies, Inc. Supplemental content determinations for varied media playback
US10728624B2 (en) 2017-12-29 2020-07-28 Rovi Guides, Inc. Systems and methods for modifying fast-forward speeds based on the user's reaction time when detecting points of interest in content
FR3081275B1 (fr) * 2018-05-18 2020-07-31 Adways Dispositif video d'affichage publicitaire
WO2022212591A1 (en) * 2021-03-31 2022-10-06 Arris Enterprises Llc Enhanced targeted advertising for video streaming
US11706486B2 (en) * 2021-06-25 2023-07-18 Rovi Guides, Inc. Systems and methods to prevent or reduce ad fatigue using user preferences

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005034503A2 (en) * 2003-10-02 2005-04-14 Tivo Inc. Modifying commercials for multi-speed playback
JP2008005258A (ja) * 2006-06-23 2008-01-10 Sharp Corp 記録再生装置、画像信号送信装置、記録再生方法、画像信号送信方法及びデータ構造

Family Cites Families (13)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20010013123A1 (en) * 1991-11-25 2001-08-09 Freeman Michael J. Customized program creation by splicing server based video, audio, or graphical segments
US8290351B2 (en) * 2001-04-03 2012-10-16 Prime Research Alliance E., Inc. Alternative advertising in prerecorded media
WO2001089209A2 (en) * 2000-05-18 2001-11-22 Jovio System and method for enabling alternate viewing modes of a play device in response to an advertisement disruption command
US6909837B1 (en) * 2000-11-13 2005-06-21 Sony Corporation Method and system for providing alternative, less-intrusive advertising that appears during fast forward playback of a recorded video program
US20030028432A1 (en) * 2001-08-01 2003-02-06 Vidius Inc. Method for the customization of commercial product placement advertisements in digital media
US7096488B1 (en) * 2001-10-19 2006-08-22 Cisco Technology, Inc. Methods and apparatus for facilitating network splicing
US7716700B2 (en) * 2002-11-25 2010-05-11 Time Warner Interactive Video Group Inc. Technique for delivering entertainment programming content including commercial content therein over a communications network
US20060098941A1 (en) * 2003-04-04 2006-05-11 Sony Corporation 7-35 Kitashinagawa Video editor and editing method, recording medium, and program
US20060111971A1 (en) * 2004-11-24 2006-05-25 Microsoft Corporation System and method for on-line and off-line advertising in content delivered to a display screen
US20060218602A1 (en) * 2005-02-23 2006-09-28 Sherer W P Replacement of trick mode content in a video on demand system
US20060218617A1 (en) * 2005-03-22 2006-09-28 Microsoft Corporation Extensible content identification and indexing
US7720351B2 (en) * 2005-04-04 2010-05-18 Gutman Levitan Preservation and improvement of television advertising in digital environment
US20060222335A1 (en) * 2005-04-05 2006-10-05 Scientific-Atlanta, Inc Dvd recording of tuned source with ad inwertion

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2005034503A2 (en) * 2003-10-02 2005-04-14 Tivo Inc. Modifying commercials for multi-speed playback
JP2008005258A (ja) * 2006-06-23 2008-01-10 Sharp Corp 記録再生装置、画像信号送信装置、記録再生方法、画像信号送信方法及びデータ構造

Also Published As

Publication number Publication date
EP2105013A1 (en) 2009-09-30
WO2008088508A1 (en) 2008-07-24
CA2672850A1 (en) 2008-07-24
ATE530018T1 (de) 2011-11-15
ES2374323T3 (es) 2012-02-15
ES2374323T5 (es) 2020-11-24
EP2388994A2 (en) 2011-11-23
EP2105013B2 (en) 2020-04-22
EP2469849A2 (en) 2012-06-27
EP2388994A3 (en) 2012-01-25
EP2469849A3 (en) 2012-08-08
US20100119206A1 (en) 2010-05-13
EP2451152A1 (en) 2012-05-09
EP2105013B1 (en) 2011-10-19
US20080155585A1 (en) 2008-06-26

Similar Documents

Publication Publication Date Title
EP2105013B2 (en) Systems and methods for viewing substitute media while fast forwarding past an advertisement
US20080152300A1 (en) Systems and methods for inserting advertisements during commercial skip
KR102023766B1 (ko) 개인용 비디오 녹화 특징을 갖는 대화식 프로그램 가이드를 위한 시스템 및 방법
JP4588961B2 (ja) 一時停止時間のコンテンツを提示する双方向媒体システムおよび方法
US9032456B2 (en) Modifying commercials for multi-speed playback
US8774607B2 (en) Re-addressable alternate content
CA2693708C (en) Method and apparatus for generating alternative commercials
JP6701137B2 (ja) コマーシャルの自動プレイバック・システム
US20090304357A1 (en) Providing Content Interruptions
US20040268384A1 (en) Method and apparatus for processing a video signal, method for playback of a recorded video signal and method of providing an advertising service
JP2009171597A (ja) テレビ信号の受信機における改良
CA2603257C (en) Networked multi-room system ad insertion
HK1140083A (en) Modifying commercials for multi-speed playback

Legal Events

Date Code Title Description
A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20101206

A621 Written request for application examination

Free format text: JAPANESE INTERMEDIATE CODE: A621

Effective date: 20101206

A521 Request for written amendment filed

Free format text: JAPANESE INTERMEDIATE CODE: A523

Effective date: 20111124

A977 Report on retrieval

Free format text: JAPANESE INTERMEDIATE CODE: A971007

Effective date: 20120822

A131 Notification of reasons for refusal

Free format text: JAPANESE INTERMEDIATE CODE: A131

Effective date: 20120824

A02 Decision of refusal

Free format text: JAPANESE INTERMEDIATE CODE: A02

Effective date: 20130207