JP2010204861A - Campaign application system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign application system in which the operation of a consumer for campaign application is easily and surely performed. <P>SOLUTION: A campaign center 300 includes: a storage part which stores application software for starting a mail control part to create mail with its own mail address as destination, and for starting an image pickup part to pick up the image of a prescribed object, and for attaching the pickup image to the created mail, and for transmitting the mail to itself; and a transmission part for reading the application software from the storage part when access is performed from the communication processing part of a portable terminal 100, and for transmitting the read application software to the portable terminal 100. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a campaign application system capable of executing a safe campaign by detecting duplicate applications with the same receipt with a simple function when a consumer purchases a campaign product during the campaign period.

  Conventionally, an application method for purchasing a campaign product has been to apply by cutting off a label attached to the product. This method is a reliable method, but requires time and labor for mailing the label. In addition, a large number of mail storage locations that are mailed with labels attached also become a problem.

  Here, in patent document 1, the method of applying to a campaign electronically using a receipt is disclosed. Specifically, a POS system that issues a receipt will issue a campaign receipt with a unique key used for application by the consumer in accordance with the purchase of the target product. A method used for the determination is disclosed.

Patent Document 2 discloses a method of taking a receipt with a camera, sending it to a server by e-mail, converting the captured image into text data, and managing a household account book based on the converted text data. Has been.
Japanese Patent Laid-Open No. 2003-6500 JP 2003-122916 A

  However, in the technique described in Patent Document 1, a receipt for a campaign is newly created, which is accompanied by a change in the POS system, and is used as it is without changing the issued receipt or the POS system. And it will cost you money to change.

  In addition, in the technique described in Patent Document 2, the receipt information related to the image captured by the camera is merely used for managing household account book data, and checks the validity of the receipt information to determine the campaign information. It is not used to apply for.

  It is an object of the present invention to provide a means for using a simple and reliable method of confirming the validity of a receipt for applying for a campaign, instead of applying for the campaign with a label physically attached to the campaign product. The purpose is to provide a campaign application system that can execute space saving as well as labor saving by checking legitimacy and surely.

  In order to solve the above problem, the campaign application system according to the present invention reads a two-dimensional code printed on a campaign target product or a printed matter for promotion of the product, analyzes the read two-dimensional code, A two-dimensional code processing unit that acquires a URL, a communication processing unit that accesses the predetermined URL and executes a predetermined process, a mail control unit that controls a mail function, and an imaging unit that images a subject In a campaign application system for applying for a campaign using a mobile terminal provided and a campaign center, the campaign center activates the mail control unit to generate an email addressed to its own email address and activates the imaging unit Image a predetermined subject (receipt), attach the captured image to the generated email, A storage unit that stores application software that causes the mobile terminal to transmit the application software, and when accessed by the communication processing unit of the mobile terminal, the application software is read from the storage unit, and the read application software is And a transmitter for transmitting to the portable terminal.

  In the campaign application system, the mobile terminal accesses the predetermined URL by the communication processing unit to receive the application software, and when the application software is activated, activates the mail control unit to activate the campaign. Generate an email addressed to the center's email address, activate the imaging unit to image a receipt as a predetermined subject, attach the captured image to the generated email, and send the email to the campaign center The campaign center converts the image attached to the mail transmitted from the mobile terminal into serial data and stores it, and collates the serial data with other serial data already stored. If there is no matching serial data from the collation result, The serial data is determined to be valid, and a lottery is conducted. If the result of the lottery is won, the URL of the application form is transmitted to the mobile terminal, and the mobile terminal uses the URL of the application form. It is preferable to access and input predetermined information in the application form and send it to the campaign center.

  Note that the user ID may be added to the mail transmitted from the mobile terminal to the campaign center. In addition, whether or not the lottery is successful may use a result of coincidence detection between a part of information unique to the receipt or a part of the user ID and the specified value.

  In the campaign application system, the serial data is a combination of one or more of the store code, the store phone number, the date of issue of the receipt, the item name code, the money amount, and the cash register number described in the receipt. It is preferable that unique information is included in the obtained receipt.

  In the campaign application system, the serial data is obtained by converting an image of a receipt attached to an e-mail transmitted from the portable terminal into character information by an optical character reader, and then performing predetermined screening and format conversion. It is preferable to create the items by rearranging the items in a predetermined order and calculating the rearranged information.

  (1) According to the present invention, when a user carrying a mobile terminal purchases a campaign target product, the two-dimensional code printed on the campaign target product or a printed matter (flyer) for promotion of the product is processed by the mobile terminal. Mobile terminal that sequentially starts a series of functions such as collecting campaign email addresses, collecting campaign center email addresses, email activation, camera activation, camera image capture, email attachment, email transmission Application software is automatically downloaded, so that user operations for applying for a campaign can be simplified and applications for a campaign can be made reliably.

  (2) In the present invention, after the e-mail function is activated by the application software that the portable terminal reads and downloads the two-dimensional code, the video information of the receipt received at the time of purchase is taken into the portable terminal by using the imaging unit and captured. The video information is attached to the e-mail and sent to the campaign center. The campaign center converts the video information of the receipt into serial data, stores it, and collates it with the already stored serial data sent from the consumer. If there is no matching serial data, it is judged that the serial data created based on the video information sent this time is valid based on the new receipt, and a lottery is conducted. The URL of the submitted application form is returned to the mobile terminal, and the mobile terminal is activated by accessing the received URL. Horn describes the information on the form, because then sent to the campaign center, using the same receipt can avoid having to apply for multiple campaigns, it is possible to realize a safe system.

  (3) The present invention is obtained as a combination of one or more of a store code, a store phone number, a receipt issuance date, an item name code, an amount of money, and a cash register number described in the receipt as serial data information. Since the received receipt contains unique information, it is possible to easily determine the validity of the receipt for the campaign application.

  (4) The present invention converts the video information of the receipt from the portable terminal to the character information with an optical character reader (OCR) as a unique serial number, and then selects a predetermined item by screening and format conversion. Since the information is rearranged in the order and the rearranged information is calculated, a reliable and reliable system can be realized.

  FIG. 1 shows a system configuration example. This system includes a mobile terminal 100, a campaign center 300, and a network 200 that connects the mobile terminal 100 and the campaign center 300. The mobile terminal 100 also reads a two-dimensional code printed on a campaign target product or a printed product for promotion of the product, analyzes the read two-dimensional code, and acquires a predetermined URL; A communication processing unit that accesses the predetermined URL and executes a predetermined process, a mail control unit that controls a mail function, and an imaging unit that images a subject. In the following description, a QR code (registered trademark) is assumed as an example of a two-dimensional code.

  The portable terminal 100 reads the QR code of the campaign flyer 400 on which the QR code is printed by the two-dimensional code processing unit according to the user's operation, and then receives the receipt 500 of the receipt 500 that the user receives from the store when purchasing the campaign product. The video information is captured by the imaging unit, and the video information is attached to an email and transmitted to the campaign center 300 by the email control unit. The campaign center 300 converts the transmitted video information into serial data and stores it, and also compares the serial information already stored with the serial data based on the video information transmitted this time. If it is determined that the information is new information different from the data, it is determined that the transmitted video information is valid, and a lottery is performed. In the case of winning, the URL of the application form is transmitted to the mobile terminal 100. The portable terminal 100 accesses the received URL, inputs necessary information in the displayed application form, and returns the necessary information input in the application form to the campaign center 300. In this embodiment, instead of the leaflet 400, a poster printed with a QR code, a receipt printed with a QR code, or the like may be used.

FIG. 2 shows a configuration example of the campaign center.
The campaign center 300 includes a signal transmission / reception unit 310, a storage unit 320, a collation / determination unit 330, a lottery unit 340, an application form creation unit 350, a sequence control unit 360, a screening unit 370, and a format unit 380 connected to the bus A. I have. In addition, the campaign center 300 activates the mail control unit of the mobile terminal 100 to generate a mail addressed to its own mail address, activates the imaging unit to capture an image of a predetermined subject, The application software is read from the storage unit when it is accessed by the storage unit storing application software for attaching the image and transmitting the mail to itself, and the communication processing unit of the mobile terminal 100. Is transmitted to the mobile terminal 100. By downloading the application software, the mobile terminal 100 can simplify the operation for applying for the campaign and can apply for the campaign with certainty.

  Specifically, exchange of information with the mobile terminal 100 via the network 200 is performed via the signal transmission / reception unit 310. The serial data created based on the video information of the receipt from the portable terminal 100 received by the signal transmission / reception unit 310 is stored in the storage unit 320. The collation / determination unit 330 compares the information of the serial data already accumulated and the newly created serial data, and if the comparison result does not match, the receipt information transmitted from the mobile terminal 100 this time is used as valid information. And the lottery unit 340 performs lottery. In the case of winning, the application form creation unit 350 creates an application form and transmits the URL to the mobile terminal 100 via the network 200. The sequence control unit 360 controls the above-described series of sequences. For example, the lottery unit 340 sets a part of the serial data 540 unique to the receipt shown in FIG. 4 to be described later or a number obtained by calculating a part of the number in the receipt 500 in advance. If the set number matches the current serial data, it is determined that the player has won.

  FIG. 3 shows an example of a campaign flyer 400 on which a QR code 410 is printed. A user who purchased a campaign product reads the QR code 410 using the mobile terminal 100, accesses a URL based on the QR code, and downloads application software from a predetermined server (the application software is based on the QR code). When the URL is accessed, it may be automatically downloaded from a predetermined server). When the downloaded application is executed, the application includes a mail activation function 421, a camera activation function 422, a video capture function 423, a mail attachment function 424, a mail transmission function 425, a campaign provider “ABC Electric” 426, a campaign name “ Create a mobile screen example 420 that displays information including a “notebook PC campaign” 427, a campaign period “2007.1.201-2007.12.31” 428, and a campaign center URL “contactactac @ qplmn” 429 (the application is , It may be automatically executed when downloaded from a predetermined server). The user clicks a screen position corresponding to the displayed function to execute each function.

  FIG. 4 shows an example of video information of the receipt 500 transmitted from the mobile terminal, an example of a table 510 composed of items and each item described in the receipt 500, and serial data 540 unique to the receipt 500. An example is shown respectively. The campaign center 300 converts the video information of the receipt 500 from the portable terminal 100 into character information once by an OCR (optical character reader), and then the name of the store where the campaign product is purchased by the screening unit 370 After extracting items such as phone number (last 4 digits), time of receipt receipt (month / day / minute), campaign item name code, purchase price, cash register number in the store, etc., it is converted to serial data by the format unit 380 To do. Instead of reading the video information of the receipt 500 by OCR, the campaign center 300 may display the video information of the receipt 500 to the user so that the user can input serial data from the portable terminal.

  FIGS. 5 to 7 show examples of flows when the user inputs unique data to the receipt 500 and applies for the campaign.

  After purchasing a product including the campaign target product (step S101), the user acquires a receipt 500 including the campaign target product from the store side (step S102), and acquires a flyer 400 (step S103). Thereafter, the mobile terminal 100 reads the QR code of the leaflet 400 according to the user's operation, and acquires the mail address of the campaign center 300 of the target product (step S104). Next, the mobile terminal 100 starts mail with the mail address of the acquired campaign center 300 as the destination (step S105), then starts the imaging unit (step S106), and captures the receipt 500 with the imaging unit. (Step S107) The video information of the photographed receipt 500 is attached and transmitted to the campaign center 300 (Step S108).

  The campaign center 300 reads the video information of the receipt 500 transmitted from the mobile terminal 100, for example, the name of the store where the campaign product was purchased, the phone number of the store (last 4 digits), and the time when the receipt was issued (monthly date and time) Minutes), serial data 540 as shown in FIG. 4 composed of items such as campaign product name code, purchase price, and cash register number in the store is created and stored (step S109). If the campaign center 300 determines that the video information of the receipt 500 transmitted from the mobile terminal 100 cannot be read, the campaign center 300 may request the user to input information necessary to create the serial data 540. .

  Further, as shown in FIG. 6, the campaign center 300 uses the collation / determination unit 330 to determine whether there is the same serial data already stored (step S112). If it is determined that the same serial data is accumulated, the campaign center 300 transmits an error notification to the mobile terminal 100 (step S113). The portable terminal 100 receives the error notification and ends (step S114).

  In step S112, if the collation / determination unit 330 determines that there is no serial data already stored, the campaign center 300 collates the video information of the receipt 500 with the serial data (step S115). ) If the collation result does not match, an error notification is transmitted to the portable terminal 100 (step S116). The mobile terminal receives the error notification and ends (step S117).

  If the verification of the receipt video and the serial data match in step S115, the campaign center 300 determines that the application information from the portable terminal 100 is valid and performs a lottery (step S118) to determine whether or not the winning is made. Judgment is made (step S119). The campaign center 300 may notify the mobile terminal 100 of the result of the loss.

  In the case of winning in step S119, the campaign center 300 transmits, for example, the URL of the winning confirmation application form including the serial data 540 shown in FIG. 4 to the mobile terminal 100 (step S121). The mobile terminal 100 browses the winning confirmation application form based on the received URL (step S122), and inputs information necessary for the application form (for example, the specified name, the delivery address of the selected product, etc.) and the campaign. A reply is sent to the center 300 (step S123).

  The campaign center 300 confirms the description content of the application form (step S124), determines whether the confirmation is good (step S125), and if the confirmation is good, transmits a completion notification URL to the mobile terminal 100 (step S125). Step S127). The portable terminal 100 browses the completion notification URL and ends (step S128). If the confirmation result is not good in step S125, the campaign center 300 transmits an error notification to the mobile terminal 100 (step S126). The mobile terminal 100 receives the error communication (step S129), and then appropriately modifies or newly inputs the content of the application form and transmits the application form again to the campaign center 300.

  Next, FIGS. 8 to 10 show an example of a flow in the case where data unique to the receipt 500 is applied to the campaign using the OCR function, the screening function, and the data conversion table.

  After purchasing a product including the campaign target product (step S201), the user acquires a receipt 500 including the campaign target product from the store side (step S202), and acquires the flyer 400 (step S203). Thereafter, the mobile terminal 100 reads the QR code of the leaflet 400 according to the user's operation, and acquires the mail address of the campaign center 300 of the target product (step S204). Next, the mobile terminal 100 starts mail with the mail address of the acquired campaign center 300 as the destination (step S205), then starts the imaging unit (step S206), and captures the receipt 500 with the imaging unit. (Step S207) The video information of the photographed receipt 500 is attached and transmitted to the campaign center 300 (Step S208).

  The campaign center 300 receives the mail attached with the video information of the receipt transmitted from the mobile terminal 100, and creates and accumulates serial data 540 as shown in FIG. 4 (step S209).

  As shown in FIG. 9, the campaign center 300 performs automatic reading in a format suitable for each store by OCR (Optical Character Reader) (step S211). The campaign center 300 determines whether or not the reading has been completed (step S212). If the OCR cannot be read due to a format mismatch or the like, the user is caused to read visually and the user is allowed to input (step). S213).

  If the reading result is good, the campaign center 300 determines whether the due date, the product name, and the amount of money are as specified (step S214). The serial data 540 as shown in FIG. 5 is created and stored, and it is determined whether or not the current serial data is the same as the serial data already stored (step S217).

  If it is determined in step S214 that the campaign center 300 is not as prescribed, the campaign center 300 transmits an error notification to the mobile terminal 100 (step S215). The portable terminal 100 receives the error notification and ends (step S216).

  If the serial data already stored includes the same serial data as the current serial data, the campaign center 300 transmits an error notification to the mobile terminal 100 (step S218). The portable terminal 100 receives the error notification and ends (step S219).

  In step S217, if the serial data already accumulated does not include the same serial data as the current serial data, the campaign center 300 determines that the application information from the mobile terminal 100 is valid and performs a lottery ( In step S220), it is determined whether or not a win is made (step S221). The campaign center 300 may notify the mobile terminal 100 of the result of the loss.

  Further, as shown in FIG. 10, in the case of winning in step S221, the campaign center 300 transmits, for example, the URL of the winning confirmation application form including the serial data 540 shown in FIG. S223). The mobile terminal 100 browses the winning confirmation application form (step S224), inputs the name specified in the application form, and the delivery destination of the selected product, and returns it to the campaign center 300 (step S225).

  The campaign center 300 confirms the description content of the application form (step S226), determines whether the confirmation is good (step S227), and if the confirmation is good, transmits a completion notification URL to the mobile terminal 100 (step S227). Step S229). The portable terminal 100 browses the completion notification URL and terminates (step S230). If the confirmation result is not good in step S227, the campaign center 300 transmits an error notification to the mobile terminal 100 (step S228). The mobile terminal 100 receives the error communication (step S231), and then appropriately modifies or newly inputs the contents of the application form and transmits the application form again to the campaign center 300.

  Next, FIG. 11 shows an example of an application form for confirming the campaign win displayed on the screen of the mobile terminal 100. The application form 600 describes a campaign product name, a winning notification, a delivery destination of the selected product, a name, and serial data.

  FIG. 12 shows a schematic diagram of the contents of the applicant management DB accumulated in the campaign center 300. As contents of the management DB, for example, application date, serial data, applicant address, applicant name are accumulated.

  In this way, according to the present invention, it is possible to simplify the user's operation for applying for a campaign and to apply for a campaign with certainty. In the present invention, it is possible to avoid applying for the campaign a plurality of times using the same receipt 500, and a safe system can be realized.

  Further, in the present invention, as serial data information, a combination of one or more of a store code, a store phone number, an issue date / time of the receipt 500, a product name code, an amount, and a cash register number described in the receipt 500 Since the receipt 500 obtained in this way includes unique information, it is possible to easily determine the validity of the receipt 500 for applying for a campaign.

  Further, in the present invention, after the video information of the receipt 500 from the portable terminal 100 is converted into character information by an optical character reader (OCR) as a unique serial number, predetermined items are determined by screening and format conversion. Since the information is rearranged and the rearranged information is calculated, a reliable and reliable system can be realized.

  Note that the user ID may be added to the mail transmitted from the mobile terminal 100 to the campaign center 300 for transmission. In addition, whether or not the lottery is accepted may be obtained by using a coincidence detection result between a part of information unique to the receipt 500 or a part of a user ID and a specified value.

  According to the present invention, it is possible to provide a means for efficiently and surely processing space-saving in response to a campaign application that is expected to be enormous in a short time.

It is a figure which shows an example of a system configuration. It is a figure which shows the structural example of a campaign center. It is a figure which shows the example of a leaflet and QR code information. It is a figure which shows the example of a unique serial code corresponding to a receipt. It is a flowchart which shows the 1st example of the application procedure of a campaign. It is a flowchart which shows the 1st example of the application procedure of a campaign. It is a flowchart which shows the 1st example of the application procedure of a campaign. It is a flowchart which shows the 2nd example of the application procedure of a campaign. It is a flowchart which shows the 2nd example of the application procedure of a campaign. It is a flowchart which shows the 2nd example of the application procedure of a campaign. It is a figure which shows an example of the portable terminal screen of the application form of the winning decision of a campaign. It is a figure which shows an example of management DB of the applicant of a campaign.

100 mobile terminal 200 network 300 campaign center 310 signal transmission / reception unit 320 storage unit 330 collation / determination unit 340 lottery unit 350 application form creation unit 360 sequence control unit 370 screening unit 380 format unit 400 campaign leaflet 410 QR code printed on the campaign leaflet 420 Mobile terminal screen 500 after reading QR code Receipt 510 Items and data required for campaign application 540 Serial code

Claims (4)

A two-dimensional code processing unit that reads a two-dimensional code printed on a campaign target product or a printed matter for promotion of the product, analyzes the read two-dimensional code, and obtains a predetermined URL; and accesses the predetermined URL Campaign application system for applying for a campaign by a mobile terminal including a communication processing unit that executes predetermined processing, a mail control unit that controls a mail function, and an imaging unit that images a subject, and a campaign center In
The campaign center
Activate the mail control unit to generate a mail addressed to its own mail address, activate the imaging unit to image a predetermined subject, attach the captured image to the generated mail, A storage unit that stores application software that transmits the message to itself,
A campaign application system comprising: a transmission unit that reads the application software from the storage unit and transmits the read application software to the portable terminal when accessed by the communication processing unit of the portable terminal . The portable terminal accesses the predetermined URL by the communication processing unit to receive the application software, and when the application software is activated, activates the mail control unit to address the email address of the campaign center Generate an e-mail, image the receipt that is a predetermined subject by activating the imaging unit, attach the captured image to the generated e-mail, send the e-mail to the campaign center,
The campaign center converts the image attached to the e-mail transmitted from the mobile terminal into serial data, stores it, collates the serial data with other serial data already stored, and collates the result. If there is no matching serial data, the received serial data is judged to be valid, and a lottery is performed. If the result of the lottery is that it is won, the URL of the application form is transmitted to the portable terminal. And
The campaign application system according to claim 1, wherein the mobile terminal accesses a URL of the application form, inputs predetermined information into the application form, and transmits the information to the campaign center.   The serial data is a receipt obtained by combining one or more of a store code, a store phone number, a date and time of receipt issuance, a product name code, an amount of money, and a cash register number described in the receipt. The campaign application system according to claim 2, further comprising unique information.   The serial data is obtained by converting an image of a receipt attached to an e-mail transmitted from the portable terminal into character information by an optical character reader, and then performing predetermined items in a predetermined order by screening and format conversion. 4. The campaign application system according to claim 2, wherein the campaign application system is created by rearranging and calculating rearranged information.