JP2010129073A - Advertisement providing system and advertisement providing method using communication network - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement providing system and an advertisement providing method using a communication network, for providing an advertisement relevant to information retrieved by a user. <P>SOLUTION: This advertisement providing system using the communication network includes an advertisement server. The advertisement server includes an interface connected to the communications network so as to receive input words input into one of an address bar and a retrieval bar of a browser driven with a user terminal, an advertisement storage section in which a plurality of advertisements related to respective input words are stored, and a control section that retrieves the advertisements stored in the advertisement storage section based on the input words received via the interface section, selects corresponding advertisements, and then transmits a plurality of advertisements to the user terminal via the interface section. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement providing system and an advertisement providing method using a communication network, and more specifically, an advertisement using a communication network that can provide various advertisements to a user terminal according to a user input word. The present invention relates to a providing system and an advertisement providing method.

  A user can receive or transmit various data via a Web browser by connecting the user terminal to a desired server on the Internet. Of course, in order to realize such a function, a separate program must be installed in the user terminal.

  An example of such a program is a toolbar program. The toolbar program is a standard GUI (Graphic User Interface) currently used in many software applications. Various elements can be loaded and used in the toolbar, and a UI (User Interface) that is familiar to the client is provided.

  On the other hand, there has been an advertisement using a banner on a Web page. A banner advertisement refers to a graphic image that is promoted by attaching the name or content of a specific website to one of popular home pages. It's called a banner because it looks like a hanging membrane. This is a form in which an advertisement is issued using a moving image file or the like according to a predetermined standard and a predetermined advertisement fee is paid. In order to analyze the advertising effectiveness, the number of times the banner is shown to the user or the number of times the banner graphic is downloaded for a certain period of time is counted to inform the advertiser.

  However, such a banner advertisement does not grasp what an advertisement desired by an individual is, and can only transmit the advertisement unidirectionally to an unspecified number of people. In other words, it is impossible to grasp the advertisement that the user currently needs.

  In this case, the user is not interested in advertisements that he / she does not want, and such advertisements slow down the search speed or disperse the user's attention. There is a problem that there is.

  Therefore, the present invention is for solving the above-described problems, and an object of the present invention is to provide an advertisement providing system using a communication network that can provide an advertisement related to information searched by a user, and It is to provide an advertisement providing method.

  In order to achieve the above object, according to an aspect of the present invention, a connection to a communication network is received so as to receive an input word input to either the address bar or the search bar of a browser driven by a user terminal. The advertisement storage unit stores a plurality of advertisements related to each input word, and searches for the advertisement stored in the advertisement storage unit based on the input word received through the interface unit. And providing an advertisement providing system using a communication network, including an advertisement server including a control unit that transmits a plurality of advertisements to the user terminal through the interface unit after selecting a corresponding advertisement. .

  It may be further integrated with the browser, and may further include a user terminal installed with a program for transmitting an input word to the interface unit and displaying an advertisement transmitted from the advertisement server on the browser. Good.

  The advertisement transmitted from the advertisement server may be displayed in the browser in the form of a line consisting of one line, and the advertisement may be located below the browser address bar or at the bottom of the browser.

  In particular, the input word preferably includes one of a search word keyword and a specific domain address.

  The advertisement storage unit stores a plurality of advertisements related to an input word, and a sub-storage that extracts and stores a part of the advertisement stored in the main storage unit based on the input word The control unit may transmit the advertisement stored in the sub storage unit to the interface.

  In addition, the present invention can transmit an input word input to either a search bar or an address bar of a browser driven by a user terminal to an advertisement server and is displayed in an integrated manner in the browser A second stage in which an input word input to one of the search bar and the address bar is transmitted from the user terminal to the interface unit, and an advertisement based on the input word. A third step of searching for an advertisement stored in the storage unit, selecting the corresponding advertisement, and transmitting the advertisement to the user terminal through the interface unit; and a step of displaying the advertisement in the browser. An advertisement providing method using a communication network, comprising four stages.

  The advertisement transmitted from the advertisement server in the fourth step is displayed in the browser in the form of a line consisting of one line, and the advertisement is located below the browser address bar or at the bottom of the browser. Also good.

  In the third step, a part of the plurality of advertisements stored in the main storage unit is randomly extracted and stored in the sub storage unit, and the advertisement stored in the sub storage unit is transmitted to the user terminal. Also good.

  In particular, the input word preferably includes one of a search word keyword and a specific domain address.

  ADVANTAGE OF THE INVENTION According to this invention, only the advertisement relevant to the information which a user is going to search can be transmitted. Because the user's general search behavior can provide related advertisements, the user does not need to take additional action.

  According to the present invention, since an advertisement can be provided in the form of a line of lines, it is possible to reduce a sense of refusal that the user can feel about the advertisement, and to reduce the space occupied by the advertisement in the browser. be able to.

  Hereinafter, preferred embodiments of the present invention capable of specifically realizing the above object will be described in detail with reference to the accompanying drawings.

  FIG. 1 is a diagram showing an advertisement providing system according to the present invention. Next, a description will be given with reference to FIG.

  The user terminal 10 and the advertisement server 20 are connected to the communication network of the present invention, and the user terminal and the advertisement server can exchange data and information with each other.

  Here, the communication network includes the Internet, an intranet, and the like. The Internet is a shared network that anyone can connect to, and the intranet refers to a network that can be connected only via a terminal that is applied or connected within a specific communication network.

  The user terminal 10 means a terminal used by ordinary people in an office or home. In the present invention, the terminal is connected to the communication network and can exchange various information. The terminal may include one of a PDA (Personal Digital Assistant), a handheld PC (Handheld Personnel Computer), and a desktop PC (Desktop Personnel Computer).

  The user terminal 10 includes a predetermined communication module such as a wired / wireless LAN card or a WiBro (Wireless Broadband) module, and can communicate with other devices via a communication network. The user terminal 10 includes an input device such as a keyboard and a mouse that can be input by a user, and an output device such as a monitor and a speaker that allows the user to check data.

  The user terminal 10 is equipped with a microprocessor, and can provide information to the user by displaying a browser on a monitor. In this case, the browser may include Google Chrome, Firefox, Microsoft Explorer, etc.

  The advertisement server 20 is stored in the interface unit 22 connected to the communication network and capable of transmitting and receiving various information, an advertisement storage unit 26 storing a plurality of various advertisements, and the advertisement storage unit 26. The control unit 24 extracts the advertisement so that a part of the advertisement is transmitted to the user terminal 10.

  The advertisement storage unit 26 may be provided in a separate external server instead of the advertisement server 20. In this case, the control unit 24 will receive the advertisement information of the advertisement storage unit installed in the external server and process the data.

  In particular, the advertisement storage unit 26 includes a main storage unit 28 in which a plurality of advertisements are stored, and a sub storage unit 30 in which some advertisements are selected from the main storage unit 28 and stored. The control unit 24 may randomly select a part of the advertisement stored in the main storage unit 28 and store it in the sub storage unit 30.

  The controller 24 may search for advertisements stored in the advertisement storage unit 26, select a corresponding advertisement, and then transmit a plurality of advertisements to the user terminal 10 through the interface unit 22. .

  In contrast, when the advertisement storage unit 26 is provided in an external server, the control unit 24 transmits information about the advertisement received from the external server to the user terminal 10 via the interface unit 22. Can do.

  On the other hand, the user terminal 10 is installed with a program installed so as to be integrated into the browser. The program can transmit certain information to the interface unit 22, and can display the advertisement transmitted from the advertisement server 20 on the browser installed in the user terminal 10. In particular, the program is preferably executed and displayed in a state that occupies a partial area of the browser, rather than being executed in a separate window frame from the browser. Since a separate window frame is not executed, it is possible to prevent the user terminal 10 from occupying an unreasonably large amount of resources.

  At this time, the program can be realized in the form of various programs such as a toolbar program, an add line, a shopping agent, and a side bar. In this case, even if the user does not install the program separately on the user terminal 10, the functions performed by the program can be realized by installing a toolbar program, an ad line, a shopping agent, a sidebar, and the like. .

  In particular, the advertisement transmitted from the advertisement server 20 is preferably displayed in the form of a line in the browser (see the reference numeral “50” shown in FIGS. 8 and 10). A plurality of advertisements can be arranged in one line. As a result, it is preferable that the corresponding window is enlarged so that the user can see more advertisements by clicking “More display” which is a specific word in one line. Since the advertisement consists of a long line, it occupies less space in the browser than a full-page advertisement that fills the browser. Therefore, it is possible to reduce feelings of refusal to the full-scale advertisement or refusal to the negative user, and a menu such as “display more” is provided, and more to the user who feels curiosity or necessity for the advertisement. Thus, the amount of advertisement provided varies depending on the user.

  Consequently, the advertisement is preferably located below the browser address bar or at the bottom of the browser (shown in FIG. 11). When the advertisement is displayed below the address bar of the browser, the advertisement is easily noticeable and the advertisement effect can be improved.

  The address bar of the browser is a window for inputting characters when moving to an Internet site desired by the user. On the other hand, the advertisement may be positioned adjacent to the browser address bar, or may be positioned at a predetermined distance.

  The position can be changed according to the convenience of the user. In particular, it is possible to change the setting so that the advertisement is disclosed to a desired position according to the user.

  The horizontal length of the advertisement may be the same as or smaller than the size of the browser address bar. Of course, since it is larger than the address bar of the browser, it may be the same as the horizontal length of the browser.

  In particular, the horizontal length of the advertisement may be changed to be the same as the changed horizontal length of the browser when the user changes the size of the browser.

  The vertical length of the advertisement may be a length that allows insertion of one line of characters, but may be changed to a length that allows insertion of many lines of characters according to the convenience of the user. It will be possible.

  On the other hand, the background color of the advertisement and the font displayed on the background can be initially provided as a basic font, but it is also possible to change the size, color, etc. according to the convenience of the user later. is there. Eventually, the background color and the font size changed in this way are stored in the user's environment for each user, and can be executed differently depending on the user at the time of use.

  As a result, the advertisement can be substantially rectangular. However, as long as the advertisement can be positioned at the lower end of the browser address bar, the advertisement is not rectangular but can be transformed into another form similar to this.

  The advertisement may be different from the background color of the browser. This is to allow the advertisement to stand out from the browser. When the hues are different from each other, the advertisement can attract the user's attention, thereby improving the advertising effect.

  The user must enter a new domain address in the browser address bar whenever navigating to another Internet site. Thus, since the user must watch the browser address bar at least once, the user's attention can always be drawn around the browser address bar.

  On the other hand, the user's attention can also be drawn when the advertisement is located at the lower end of the browser. Since the lower end of the browser is an area that is generally not used for advertisements, the advertisement can be more easily exposed to a user who ignores a specific area of the browser in which many advertisements are intentionally avoided.

  FIG. 2 is a schematic flowchart of the advertisement providing method according to the present invention. Next, a description will be given with reference to FIG.

  First, a program is installed in the user terminal 10 (S100). At this time, the program can be transmitted to the user terminal 10 via a communication network or a storage device such as a disk.

  The user extracts an advertisement for the input word input to either the browser address bar or the search bar on the user terminal 10 (S200). The input words can be input in various languages such as Korean, English, Japanese, etc. according to the user's tendency. In this case, the input word may include a keyword that the user wants to search through a communication network or a domain address of an Internet site that the user wants to connect to.

  A plurality of advertisements related to the input word are transmitted to the user terminal 10 (S300). At this time, the advertisement may be a specific website address or the name of a company that operates the specific website.

  FIG. 3 is a flowchart showing in detail a process in which the program S100 of FIG. 2 is installed in the user terminal. Next, a description will be given with reference to FIG.

  The user terminal 10 is connected to the communication network (S110). Of course, the user terminal 10 can be turned on while the user terminal 10 is connected to a communication network.

  When the user connects to a website that distributes the program, a window asking for confirmation of the installation of the program is displayed. At this time, a program such as POP-UP or ActiveX can be used for program installation. The user can approve installation of the program (S120). Before the program is installed, a window for asking the user's consent to the user's terms can be exposed so that the user can recognize the user's terms.

  If the installation of the program is approved, the program is downloaded and stored in the user terminal 10 (S130). Of course, after downloading, it is possible to ask the user's consent to the terms and conditions during the installation of the program.

  Then, the installation program for the program is executed by the user terminal 10 in accordance with an automatic installation or a user installation command, whereby the program is installed (S140).

  Of course, although not shown in the drawings, the process of deleting the program will be described. The program can be deleted by two methods.

  First, after clicking the start button of Windows (registered trademark) and selecting all programs, the program can be selected, and “uninstall” can be selected from the menu to delete the program.

  Second, after selecting the Windows (registered trademark) control panel and selecting Add / Remove programs, the program can be deleted by selecting the program.

  The user can restore the environment of the user terminal 10 to the state before the program is installed by deleting the program as described above.

  FIG. 4 is a flowchart illustrating in detail a process of extracting an advertisement for an input word which is S200 of FIG. Next, a description will be given with reference to FIG.

  Various advertisements are stored in the main storage unit 28 (S210). In this case, the advertisement may mean a content that an advertiser who has paid a predetermined advertisement cost tries to inform other people in connection with his company, business or personal work. That is, the advertisement includes advertisement contents for various companies or people with various subjects.

  For example, for “Automobiles”, Nissan Motor homepage, Infinity Automobile official website, Daewoo Automobile homepage, Wolong Automobile homepage, Hyundai auto plan, Automobile information Hyundai auto inside, Audi Korea official website, Automobile characterization Asia State University, Advertisements such as used car-related companies and companies related to scrap car parks can be stored in the main storage unit 28.

  An input word is input through a search bar or an address bar of the browser of the user terminal 10, and the input word is transmitted to the interface unit 22 through the communication network (S220).

  The controller 24 checks whether an advertisement related to the input word is stored in the advertisement storage 26 (S230). In particular, it is checked whether an advertisement is stored in the main storage unit 28 of the advertisement storage unit 26.

  If the advertisement associated with the input word is stored in the main storage unit 28, a part of the advertisement stored in the main storage unit 28 is extracted (S240). At this time, the extracted advertisement has a form of giving priority to a specific advertisement, and the specific advertisement can be selected more times than other advertisements. Of course, it is possible to follow a method of random extraction without giving priority to individual advertisements. In the case of statistical extraction, since the probability that each advertisement is selected is the same, all advertisements can be uniformly transmitted to the user terminal without priority.

  For example, if 100 advertisements related to automobiles are stored in the main storage unit 28, about 5 to 10 parts of them are extracted.

  The extracted advertisement is stored in the sub storage unit 30 (S250). According to the example described above, about 5 to 10 advertisements can be stored in the sub storage unit 30. That is, the sub storage unit 30 is a subset of the main storage unit 28.

  Since the same user repeatedly inputs the same input word several times, or another user can input the same input word, a plurality of the sub storage units 30 can be stored. At this time, according to the method in which the sub storage unit 30 is randomly extracted from the main storage unit 28 and stored, the advertisements stored in the sub storage units 30 will be different.

  FIG. 5 is a flowchart illustrating in detail a process of transmitting a plurality of advertisements in step S300 of FIG. 2 to the user terminal. Next, a description will be given with reference to FIG.

  First, the advertisement stored in the sub storage unit 30 is transmitted to the user terminal 10 (S310).

  An advertisement is displayed on the browser of the user terminal 10 (S320). At this time, since the program is integrated and installed in the browser, the advertisement is displayed in a partial area of the browser by the program.

  Thereafter, it is determined whether the user has clicked on the advertisement (S330). At this time, it is preferable to determine whether or not the user has clicked on the user terminal.

  It is preferable that each displayed Internet site is linked to the displayed advertisement. That is, when the user clicks on the advertisement, it is connected to each Internet site, and the Internet site corresponding to the browser can be displayed. For example, when the advertisement is clicked on “Hyundai Auto Plan” shown just below the address bar of the browser in FIG. 8, a website of Hyundai Auto Plan can be shown.

  If the user clicks, a web page related to the clicked advertisement is displayed on the browser of the user terminal (S340).

  6 to 8 are diagrams illustrating a process in which an advertisement is provided to a browser based on a search term keyword.

  FIG. 6 shows a state in which the search term keyword “car” is entered in the browser address bar, and FIG. 7 shows a state in which the search term keyword “car” is entered in the browser search bar.

  When the user inputs a search term keyword in the address bar or search bar of the browser and then presses Enter or clicks the search button, the search term keyword is transmitted to the advertisement server 20. Of course, the program is already installed in the user terminal 10.

  It is determined whether an advertisement related to the search term keyword is stored in the main storage unit 28. At this time, since the corresponding advertisement is not the advertisement stored in the main storage unit 28 but the advertisement stored in the sub storage unit 30, depending on individual users or even the same user Depending on the search time, different types of advertisements are shown in the browser. This is because when an advertisement is extracted from the main storage unit 28 and stored in the sub-storage unit 30, the advertisement is randomly selected.

  Then, as shown in FIG. 8, an advertisement related to the search keyword is displayed on the browser. Referring to the drawing symbol “50”, a plurality of advertisements are displayed on “Infinite Auto Official Sato”, “Hyundai Auto Plan”, and the like. On the other hand, although the drawing code “50” states that “Please click here for a site for automobiles on this site”, such description is merely an example. It can be described in various forms.

  The advertisement can be displayed in the form of a line just below the address bar, as indicated by the reference numeral “50” in FIG. Since the advertisement is located directly under the address bar, the user can easily access the advertisement and easily draw the user's attention.

  Also, because it consists of a single line, it can be in the form of a sentence, and unlike an advertisement that displays a simple picture or icon to the user, it can provide an explanation, thus providing an affinity for the advertisement. it can. In particular, as shown in the drawing reference numeral “50”, since it is displayed so as to fill the space in the horizontal direction of the browser, a space capable of providing a plurality of advertisements is formed even with one line.

  Of course, as shown in FIG. 8, the advertisement is displayed in the “inner space on the left side of the browser”, and a plurality of advertisements are arranged.

  On the other hand, although the advertisement is not shown in FIG. 8, it is also possible to position the advertisement at the lower end of the browser as the same shape as the drawing symbol “50”.

  Since the line form of one line fills the browser in the horizontal direction, it is preferable to be located below the uppermost address bar in the browser or at the bottom in the browser, rather than located in the middle in the browser. . According to this, since it is possible to reduce the influence of the user on the Web site to be searched via the browser to the minimum, it is possible to reduce a sense of refusal that the user can feel for the advertisement.

  In particular, the phrase “further display” is provided on the right side of the drawing symbol “50”, and more advertisements can be provided to users who want to obtain more advertisement information. That is, if the phrase “More Display” is clicked, about 5 or more advertisements related to “Automobile” can be displayed, so the user can be exposed to more advertisements than before clicking “More Display”. Since this functions only when the user desires, it is possible to prevent a sense of refusal from occurring by providing a lot of advertisements to the user.

  9 and 10 are diagrams illustrating a process in which an advertisement is provided to a browser according to a domain address. The example shown in FIGS. 9 and 10 is different from FIGS. 6 to 8 in that the advertisement is provided using the domain address, and the difference will be mainly described.

  FIG. 9 shows a state in which the user has entered the domain address of a Web site desired to be displayed on the browser in the browser address bar. That is, since the user wishes to view the website of “Audi Korea” with a browser, the correct address “www.audikorea.com” is entered in the address bar.

  Then, such a domain address is transmitted to the advertisement server, and it is determined whether or not the corresponding advertisement is stored in the main storage unit 28. If it is determined that the advertisement is stored, a part of the advertisement stored in the main storage unit 28 is extracted and stored in the sub storage unit 30. At this time, the advertisement stored in the sub storage unit 30 is transmitted to the user terminal.

  For example, in the case of FIG. 9, since “audi” input to the domain address is regarded as an important word, an advertisement for a website related to “audi” having the same pronunciation as “audi” is displayed in the main storage unit. And stored in the sub storage unit.

  As shown in FIG. 10, the web site “www.audikorea.com” entered by the user in the address bar is displayed on the main bar of the browser. The advertisement can be displayed in “one line format” directly under the address bar or at the bottom of the browser, or can be displayed in “inner space on the left side of the browser”.

  Through advertisements using the Internet medium, the company can meet many consumers at low cost and immediately understand customer responses. Such Internet advertisements can be broadly classified into an interactive media model that links companies and consumers, and a model that combines banner advertisements. Take advantage of advertising at the same time.

  Interactive media advertising uses the interactive nature of the Internet to analyze consumer preferences and provide discriminatory advertising. Thereby, the company can heighten the effect compared with the existing advertisement targeted at unspecified majority.

  A banner ad is a strip ad that appears in the corner of the screen. Like a road ad, a banner ad is floated in a place where there is a lot of traffic, and an interested person clicks it on their homepage. It is most widely used to connect.

  As mentioned above, although the suitable Example of this invention was described referring an accompanying drawing, it cannot be overemphasized that this invention is not limited to this example. It will be apparent to those skilled in the art that various changes and modifications can be made within the scope of the claims, and these are naturally within the technical scope of the present invention. Understood.

It is a figure which shows the advertisement provision system which concerns on this invention. 3 is a schematic flowchart of an advertisement providing method according to the present invention. It is a flowchart which shows S100 of FIG. 2 in detail. It is a flowchart which shows S200 of FIG. 2 in detail. It is a flowchart which shows S300 of FIG. 2 in detail. It is a figure which shows the process in which an advertisement is provided to a browser according to a search term keyword. It is a figure which shows the process in which an advertisement is provided to a browser according to a search term keyword. It is a figure which shows the process in which an advertisement is provided to a browser according to a search term keyword. It is a figure which shows the process in which an advertisement is provided to a browser according to a domain address. It is a figure which shows the process in which an advertisement is provided to a browser according to a domain address. It is a figure which shows the state by which the advertisement was displayed on the browser.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 User terminal 20 Advertising server 22 Interface part 24 Control part 28 Main storage part 30 Sub storage part

Claims (9)

An interface unit connected to a communication network so as to receive an input word input to either the address bar or the search bar of a browser driven by a user terminal;
An ad store that stores multiple ads associated with each input word;
Based on the input word received through the interface unit, the advertisement stored in the advertisement storage unit is searched and a corresponding advertisement is selected, and then a plurality of advertisements are sent to the user terminal through the interface unit. An advertisement providing system using a communication network, comprising an advertisement server including a control unit for transmission.   A user terminal installed to be integrated with the browser, wherein an input word is transmitted to the interface unit, and a program for displaying the advertisement transmitted from the advertisement server is displayed on the browser; The advertisement providing system using the communication network according to claim 1. The advertisement transmitted from the advertisement server is displayed in the form of a line in the browser,
The advertisement providing system using a communication network according to claim 2, wherein the advertisement is located below an address bar of the browser or at a lower end of the browser.   The advertisement input system using a communication network according to claim 1, wherein the input word includes one of a search word keyword and a specific domain address. The advertisement storage unit stores a plurality of advertisements associated with an input word, and a sub-storage that randomly extracts and stores a part of the advertisement stored in the main storage unit based on the input word Part
The advertisement providing system according to claim 1, wherein the control unit transmits the advertisement stored in the sub storage unit to the interface. An input word that is input to either the search bar or the address bar of a browser driven by a user terminal can be transmitted to the advertisement server, and a program that is integrated and displayed in the browser is installed. Stages,
A second stage in which an input word input to one of the search bar and the address bar is transmitted from the user terminal to the interface unit;
Searching for an advertisement stored in the advertisement storage unit based on the input word, selecting a corresponding advertisement, and then transmitting the advertisement to the user terminal through the interface unit; and
A method for providing an advertisement using a communication network, comprising: a fourth stage in which the advertisement is displayed on the browser.   The advertisement transmitted from the advertisement server in the fourth step is displayed in the form of a line in the browser, and the advertisement is positioned below the browser address bar or at the bottom of the browser. An advertisement providing method using the communication network according to claim 6.   In the third step, a part of the plurality of advertisements stored in the main storage unit is randomly extracted and stored in the sub storage unit, and the advertisement stored in the sub storage unit is transmitted to the user terminal. The advertisement providing method using the communication network according to claim 6.   The method of claim 6, wherein the input word includes one of a search word keyword and a specific domain address.