JP2010092364A - Item management system, item management device, and item management method for acquiring information about user's real life - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an item management system, an item management device, and an item management method for acquiring information about user's real life. <P>SOLUTION: In the item management device 10, in accordance with user's purchase of merchandise being on sale in a web page browsed by a user, a purchase information reception part 100 receives merchandise identification information of the merchandise and user identification information of the user, an item acquisition part 101 acquires avatar item from an item DB 111 wherein a plurality of avatar items are stored in association with merchandise identification information are stored, on the basis of the received merchandise identification information, and an item transmission part 102 transmits the acquired avatar item to the user. Furthermore, in an advertisement distribution system 1, a use information reception part 103 receives use information of the avatar item and stores it into a use history DB 112, in accordance with application of the avatar item of the merchandise used by the user to an avatar of the user when the user uses the merchandise purchased through the web page. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an item management system and an item management method for acquiring information related to a user's real life. In particular, the present invention relates to an item management system and an item management method for acquiring information about a user's real life using an avatar as a user's alternation in a three-dimensional virtual space as a medium.

  It is important to understand the user's interests and interests. For example, by grasping the user's interest or interest, it is possible to distribute an advertisement that is accepted as useful information for the user. In addition, by grasping the user's interest and interest, it is possible to return a more appropriate search result when the user performs a search.

  As a method of grasping the user's interest or interest via the Internet, for example, there is a method of estimating that the Web page browsed by the user is the user's interest or interest. A system for determining an advertisement to be displayed on a Web page viewed by a user using this method has been proposed (for example, Patent Document 1).

The system described in Patent Literature 1 searches for an advertisement by a keyword / topic extracted from the content of the advertisement display target web page when the user requests browsing of the advertisement display target web page of the website. A Web page with an advertisement is provided to the user.
JP 2007-286833 A

  In the method described in Patent Literature 1, it is assumed that a Web page viewed by the user is of interest or interest of the user, and advertisements searched for by keywords / topics extracted from the contents of the Web page are provided to the user To do. However, there is a problem that the Web page browsed by the user is not necessarily the user's interest or interest.

  In addition, in the method described in Patent Literature 1, in order to estimate the user's interest and interest, information on the user's real life, which is an important factor for identifying the user's interest and interest, is added. Not.

  Therefore, an object of the present invention is to provide an item management system, an item management device, and an item management method for acquiring information related to a user's real life.

  The present invention provides the following solutions.

  (1) An item management system that manages information related to an avatar item used by an avatar of a user of a terminal device in a three-dimensional virtual space, the user identification information identifying the user, and the avatar identification information identifying the avatar; In association with the user storage unit, product identification information for identifying the product sold on the Web page browsed on the terminal device, and an avatar item created in advance based on the product An item storage unit for storing; a purchase information receiving unit for receiving user identification information of the user and product identification information of the product in response to the user purchasing the product on the Web page; and the purchase information An item for acquiring the avatar item corresponding to the product identification information received by the receiving unit from the item storage unit An item providing unit that provides the avatar item acquired by the obtaining unit and the avatar item acquired by the item acquisition unit to the corresponding avatar specified by the avatar identification information corresponding to the user identification information received by the purchase information receiving unit; When the user uses the product, the usage information receiving unit receives usage information indicating that the user has used the avatar item provided by the item providing unit for the corresponding avatar; and the usage information reception An item management system comprising: a usage history storage unit that stores usage information received by the unit.

  According to the configuration of (1), the purchase information receiving unit receives the product identification information of the product and the user identification information of the user in response to purchasing the product sold on the Web page browsed by the user. From the item storage unit storing the avatar item created in advance based on the product sold on the Web page in association with the product identification information, the avatar item is converted into the item based on the received product identification information. An acquisition part acquires and provides the acquired avatar item to the avatar (corresponding avatar) of the user from whom the item provision part purchased goods. In addition, when the user uses the product purchased on the web page, the usage information receiving unit receives the usage information of the avatar item in response to the user using the avatar item provided from the item providing unit for the corresponding avatar. And stores the received usage information in the usage history storage unit. Here, the avatar is a user's alternation in the three-dimensional virtual space, and the avatar item is an item used by the avatar in the three-dimensional virtual space, such as clothes, a hat, and shoes.

  As a result, the product purchased on the web page is provided to the user, and the avatar item of the product purchased on the web page is provided to the corresponding avatar. Product avatar items can be used. That is, the user and the corresponding avatar can be synchronized. As a result, acquiring the usage history of the avatar item in the corresponding avatar is the same as acquiring the usage history of the product in the user, and acquires information about the user's real life using the corresponding avatar and the avatar item as a medium. be able to. Various services can be provided to the user using the information about the real life of the user acquired in this way. Various services include displaying advertisements useful to the user on the Web page, providing appropriate results at the time of search, changing the BGM and background of the Web page, and the like.

  (2) The item management system includes an advertisement distribution device that distributes an advertisement to the terminal device via a communication network, and the advertisement distribution device issues a browsing request for a Web page on which the advertisement is displayed from the terminal device. Based on the user identification information of the user who has transmitted the browsing request from the terminal device, the usage history acquisition unit that acquires usage information from the usage history storage unit, and the usage history acquisition unit Based on the acquired usage information, a matching unit that determines an advertisement to be distributed to the terminal device that has transmitted the browsing request, and an advertisement distribution that distributes the advertisement determined by the matching unit to the terminal device together with the Web page An item management system according to (1).

  According to the configuration of (2), the usage history acquisition unit included in the advertisement distribution device transmits a browsing request from the terminal device in response to receiving a browsing request for a Web page on which an advertisement is displayed from the terminal device. Based on the user identification information of the user, the usage history of the avatar item stored in the usage history storage unit is acquired, and the web that the user browses based on the usage history acquired by the usage history acquisition unit The advertisement to be displayed on the page is determined, and the advertisement transmitting unit distributes the advertisement determined by the matching unit to the user who transmitted the browsing request.

  Accordingly, the advertisement distribution apparatus determines an advertisement to be transmitted to the user based on the usage history of the avatar item stored in the usage history storage unit, that is, information on the user's real life. It is possible to distribute an advertisement suitable for the user.

  (3) The item management system according to (1) or (2), wherein the product is a product that the user exchanges at a predetermined frequency or more in real life.

  According to the configuration of (3), the product in which the avatar item exists and the product for which the usage history is acquired are products that the user exchanges at a predetermined frequency or more in real life. Here, the product that the user exchanges at a predetermined frequency or more in real life is a product that the user can exchange every day, such as clothes, accessories, bags, and the like. The product includes a product that can be exchanged daily by the user's pet.

  As a result, it is possible to acquire the usage history of products that are frequently exchanged by the user, and thus it is possible to acquire detailed information about the real life of the user. As a result, various services that match the user's interests and interests can be provided.

  (4) The avatar item use information includes at least the product identification information, a use date of the avatar item, and product identification information of another avatar item used in combination with the avatar item. (3) The item management system in any one of.

  According to the configuration of (4), the usage information includes at least product identification information, a use date of the avatar item, and product identification information of another avatar item used in combination with the avatar item.

  This makes it possible to store in the usage history storage unit detailed information regarding the actual life of the user, such as when the product was used together with which other product. As a result, various services that match the user's interests and interests can be provided.

  (5) An item management apparatus that manages information related to an avatar item used by an avatar of a user of a terminal device in a three-dimensional virtual space, the user identification information identifying the user, and the avatar identification information identifying the avatar; In association with the user storage unit, product identification information for identifying the product sold on the Web page browsed on the terminal device, and an avatar item created in advance based on the product An item storage unit for storing; a purchase information receiving unit for receiving user identification information of the user and product identification information of the product in response to the user purchasing the product on the Web page; and the purchase information Item acquisition for acquiring the avatar item corresponding to the product identification information received by the receiving unit from the item storage unit An item providing unit that provides the avatar item acquired by the item acquisition unit to a corresponding avatar specified by the avatar identification information corresponding to the user identification information received by the purchase information receiving unit; and When the product is used, the user receives usage information indicating that the avatar item provided by the item providing unit is used for the corresponding avatar, and the usage information receiving unit And a usage history storage unit that stores usage information received.

  According to the configuration of (5), the purchase information receiving unit receives the product identification information of the product and the user identification information of the user in response to purchasing the product sold on the Web page browsed by the user. From the item storage unit storing the avatar item created in advance based on the product sold on the Web page in association with the product identification information, the avatar item is selected based on the received product identification information. An acquisition part acquires and provides the acquired avatar item to the avatar (corresponding avatar) of the user from whom the item provision part purchased goods. In addition, when the user uses the product purchased on the web page, the usage information receiving unit receives the usage information of the avatar item in response to the user using the avatar item provided from the item providing unit for the corresponding avatar. And stores the received usage information in the usage history storage unit. Here, the avatar and the avatar item are in a three-dimensional virtual space.

  As a result, since the usage history of the avatar item, that is, information on the user's real life can be acquired, various services that match the user's interests and interests can be provided. Various services include displaying advertisements useful to the user on the Web page, providing appropriate results at the time of search, changing the BGM and background of the Web page, and the like.

  (6) An item management method for managing information related to an avatar item used by an avatar of a user of a terminal device in a three-dimensional virtual space, the user identification information identifying the user and the avatar identification identifying the avatar in advance A step of storing information in association with information, product identification information for identifying a product sold on a Web page browsed on the terminal device, and an avatar item created in advance based on the product And as avatar item information in association with each other, and receiving the user identification information of the user and the product identification information of the product in response to the user purchasing the product on the Web page; The avatar item corresponding to the received product identification information is determined from the avatar item information. Providing the acquired avatar item to the corresponding avatar identified by the avatar identification information corresponding to the received user identification information; and when the user uses the product, An item management method comprising: receiving usage information indicating that the provided avatar item has been used for the corresponding avatar; and storing the received usage information as a usage history.

  ADVANTAGE OF THE INVENTION According to this invention, the item management system, the item management apparatus, and the item management method for acquiring the information regarding a user's real life can be provided.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. In the present embodiment, an advertisement distribution system that determines an advertisement to be displayed on a Web page using an item management apparatus will be described. The advertisement distribution system is an example, and the item management apparatus can be used other than the advertisement distribution system. Further, the item management system is not limited to the item management device, and may be an item management system including a plurality of server devices.

[System configuration]
FIG. 1 is a diagram showing a configuration of an advertisement distribution system 1 according to an embodiment of the present invention. The advertisement distribution system 1 includes an item management device 10, a shopping server 20, an advertisement distribution server 30 as an advertisement distribution device, a Web server 40, and a user terminal 50 operated by a user. Connected through.

  The shopping server 20 transmits a shopping page, which is a web page for introducing products to the user, in response to a browsing request from the user terminal 50. Further, the shopping server 20 places an order for a product with respect to a product seller based on the product purchase information transmitted from the user terminal 50. As a result, the product is delivered from the product seller to the user. Here, the product purchase information is information necessary for purchasing a product, and includes, for example, a user name, a purchased product name, a purchase quantity, and the like.

  The item management apparatus 10 receives the product purchase information transmitted from the shopping server 20, and based on the product purchase information, is an alternation of the product purchased by the user and can be used by the avatar in the user's three-dimensional virtual space. To the avatar. Moreover, the item management apparatus 10 receives and stores the usage history of the avatar item in response to the use of the provided avatar item.

  The advertisement distribution server 30 receives a web page browsing request from the user terminal 50 via the web server 40, attaches an advertisement to the web page requested to be browsed (hereinafter referred to as a browsing request page), and sends it to the user terminal 50. Send. The advertisement distribution server 30 determines the advertisement attached to the browsing request page based on the usage history of the avatar item stored in the item management apparatus 10.

  The web server 40 transmits a web page browsing request from the user terminal 50 to the advertisement distribution server 30, and transmits a browsing request page to the advertisement distribution server 30.

[Function block]
FIG. 2 is a diagram illustrating a functional configuration of the item management apparatus 10 and the advertisement distribution server 30 according to an embodiment of the present invention. The item management apparatus 10 includes a purchase information receiving unit 100, an item acquiring unit 101, an item transmitting unit 102 as an item providing unit, a usage information receiving unit 103, a user DB (user storage unit) 110, an item DB ( An item storage unit) 111 and a use history DB (use history storage unit) 112.

  The purchase information receiving unit 100 receives from the shopping server 20 the product purchase information input when the user purchases the product introduced on the shopping page. This product purchase information includes a user ID (user identification information) and a product ID (product identification information).

  In addition, the purchase information receiving unit 100 identifies an avatar that is a substitute in the three-dimensional virtual space of the user who purchased the product on the shopping page. Specifically, the purchase information receiving unit 100 acquires an avatar ID (avatar identification information) corresponding to the user ID included in the product purchase information from the user DB 110. The user DB 110 stores a user and an avatar in association with each other, and specifically stores a user ID and an avatar ID in association with each other.

  The item acquisition unit 101 acquires avatar items that can be used by the user's avatar, which is a part of the product purchased by the user in the three-dimensional virtual space. Specifically, the item acquisition unit 101 acquires avatar item information corresponding to the product ID included in the product purchase information from the item DB 111. The product ID uniquely identifies each product and avatar item, and the product and the avatar item are associated with each other by the product ID. The item DB 111 stores a product ID and avatar item information in association with each other.

  Here, the avatar item is a part of a product purchased by the user in a three-dimensional virtual space that is frequently exchanged by the user on a daily basis, and can be worn by the user's avatar. For example, avatar items include clothes such as shirts and coats. The avatar items also include avatar pet clothes such as dogs and hamsters. The avatar item information is an image of the avatar item. This image is an image created based on a product sold on a shopping page, and is created in advance by a shopping site administrator or the like.

  The item transmission unit 102 transmits the avatar item information acquired by the item acquisition unit 101 to the user terminal 50. Specifically, the item transmission unit 102 transmits avatar item information to a storage unit called a closet provided in the user terminal 50. The avatar can freely attach the avatar item in which the avatar item information is stored in the closet. Here, the closet is provided in the user terminal 50, but may be provided in another server. Thereby, the avatar can wear the avatar item of the product purchased by the user.

  In the present embodiment, an avatar item corresponding to a product purchased by the user on the shopping page is created in advance and stored in the item DB 111. However, the item management device 10 includes an item creation unit that creates an avatar item based on a photograph of a product posted on a shopping site or the like, and the purchase information receiving unit 100 receives the purchase information. An avatar item may be created.

  The usage information receiving unit 103 receives the product usage information from the user terminal 50 in response to the avatar wearing the avatar item whose avatar item information is stored in the closet. Further, the usage information receiving unit 103 stores the received product usage information in the usage history DB 112 as a usage history table shown in FIG.

  FIG. 3 is a diagram showing an example of a usage history table stored in the usage history DB 112 according to an embodiment of the present invention. The usage history table includes a product ID 112a, an avatar ID 112b, a user ID 112c, a usage date 112d, and a usage combination 112e. In addition, the item shown here is an illustration and may have another item.

  The usage date 112d stores the date on which the avatar item corresponding to the product ID 112a is attached to the avatar. The use combination 112e stores the product ID of the avatar item attached to the avatar together with the product ID 112a. Note that a plurality of product IDs may be stored in the use combination 112e.

  Since the avatar item of the product purchased by the user on the shopping page is stored in the avatar closet that is the user's alternation, when the user purchases the product, the user can attach the avatar item of the product to the avatar. Can be worn. That is, the product worn by the user and the avatar item worn by the avatar can be synchronized.

  However, for that purpose, when the user wears a product purchased on the shopping page, it is necessary to perform an operation for causing the avatar to wear the avatar item of the product. Hereinafter, when a user wears a product purchased on a shopping page, the user performs an operation of attaching the avatar item of the product to the avatar.

  By synchronizing the product worn by the user with the avatar item worn by the avatar, the real life of the user can be reflected in the avatar. That is, the product usage information stored in the usage history DB 112 is information acquired in response to the avatar wearing the avatar item, but is also product usage information obtained by the user wearing the product.

  Specifically, if product usage information “Avatar A wears an avatar item (necklace) α on September 30” is stored in the usage history DB 112, this information corresponds to “Avatar A”. It also means the user's product usage information that the user A who wears the necklace α corresponding to the avatar item α on September 30 ”.

  As a result, by acquiring the avatar's usage history, the user's usage history can be acquired, and information on the user's real life can be acquired using the avatar as a medium.

  The advertisement distribution server 30 includes a browsing request reception unit 301, a browsing page acquisition unit 302, a usage history acquisition unit 303, a matching unit 304, an advertisement distribution unit 305, and an advertisement DB 310.

  The browsing request receiving unit 301 receives a browsing request for a web page from the user terminal 50 via the web server 40. The browsing page acquisition unit 302 acquires a browsing request page from the Web server 40 via the network 60. An advertisement is displayed on the browse request page acquired here.

  The usage history acquisition unit 303 acquires the usage history from the usage history DB 112 of the item management apparatus 10 via the network 60. Specifically, the usage history is acquired from the usage history DB 112 of the item management apparatus 10 based on the user ID of the user who made the browsing request for the Web page.

  Based on the usage history acquired by the usage history acquisition unit 303, the matching unit 304 acquires advertisement data to be displayed on the browsing request page acquired by the browsing page acquisition unit 302 from the advertisement DB 310. That is, the user's interest or interest is estimated from the usage history, and the advertisement data suitable for it is determined.

  Specifically, for example, a product category with a high mounting frequency is extracted based on the usage history, and it is estimated that the user is interested or interested, and advertisement data matching the category is acquired from the advertisement DB 310. To do. That is, when the product category with high mounting frequency is “Western”, the advertisement data regarding “Western” is acquired from the advertisement DB 310. Information other than the use history such as the season and weather may be taken into consideration.

  The advertisement DB 310 is a database that stores data related to advertisements, and includes, for example, an advertisement ID that uniquely identifies an advertisement, advertisement data that is displayed together with a browse request page on the user terminal 50, and keywords that characterize the contents of the advertisement. .

  The advertisement distribution unit 305 distributes the browsing request page acquired by the browsing page acquisition unit 302 and the advertisement data acquired by the matching unit 204 to the user terminal 50 that has received the request. In this way, the advertisement can be distributed based on the real life information of the user acquired using the avatar as a medium. As a result, the user's interests and advertisements with interest can be distributed to the users.

[Provide avatar items]
FIG. 4 is a flowchart illustrating a process for providing an avatar item to a user according to an embodiment of the present invention.
S <b> 10: The purchase information receiving unit 100 receives product purchase information from the shopping server 20.

  S20: The purchase information receiving unit 100 acquires an avatar ID from the user DB 110 based on the user ID included in the product purchase information acquired in step S10. If the avatar ID cannot be acquired, the process ends.

  S30: The item acquisition unit 101 acquires avatar item information from the item DB 111 based on the product ID included in the product purchase information acquired in step S10. If avatar item information cannot be acquired, the process ends.

  S40: The item transmission unit 102 transmits the avatar item information acquired in step S30 to the user terminal 50. The user terminal 50 stores the received avatar item information in the closet in the user terminal 50.

  With this process, the user can attach the avatar item of the product purchased on the shopping page of the shopping server 20 to his / her avatar, the user wears the product, and the avatar wears the avatar item of the product By doing so, the user and the avatar can be synchronized.

[Obtain Usage History Information]
FIG. 5 is a flowchart showing a process of acquiring avatar item usage history information according to an embodiment of the present invention.

S100: The usage information receiving unit 103 receives the usage information of the avatar item worn by the avatar from the user terminal 50 in response to the avatar wearing the avatar item stored in the closet in step S40 of FIG.
S110: The usage information receiving unit 103 stores the usage information of the avatar item received in step S100 in the usage history DB 112.

  With this process, information about the user's real life can be acquired using the avatar as a medium.

[Ad delivery]
FIG. 6 is a flowchart showing an advertisement distribution process using a usage history according to an embodiment of the present invention. When the browsing request receiving unit 301 receives a browsing request from the user terminal 50 via the Web server 40, the process starts.

S200: The usage history acquisition unit 303 acquires the usage history from the usage history DB 112 of the item management apparatus 10 based on the user ID included in the browsing request.
S210: The matching unit 304 determines an advertisement to be displayed on the browsing request page based on the usage history.

S220: The matching unit 304 acquires the advertisement information of the advertisement determined in step S210 from the advertisement DB 310.
S230: The advertisement distribution unit 305 receives the browsing request page acquired by the browsing page acquisition unit 302 from the Web server 40 based on the browsing request received by the browsing request reception unit 301, and the advertisement information acquired in step S220. Together, it is delivered to the user terminal 50.

  Thereby, based on the information regarding the real life of the user acquired using the avatar as a medium, it is possible to distribute an appropriate advertisement that matches the user's interest and interest to the user.

[Example 1]
FIG. 7 is a schematic diagram illustrating an example of the advertisement distribution system 1 according to an embodiment of the present invention. User A transmits product purchase information to shopping server 20 in order to purchase product 500 introduced on shopping page 400 (1). Subsequently, the shopping server 20 that has received the product purchase information transmits the product purchase information to the item management apparatus 10 (2). The item management apparatus 10 acquires information on the avatar item 501 of the product 500 purchased by the user A from the item DB 111 based on the received product purchase information, and transmits the information to the closet 600 of the user A (3). Each time user A purchases a product on shopping page 400, avatar item information of the product purchased in user A's closet 600 is stored.

  When the user A wears the purchased product 500, the user A causes the avatar A to wear the avatar item 501 stored in the closet 600 (4). In response to the avatar A wearing the avatar item 501, product usage information such as the date on which the avatar item 501 is worn is transmitted to the item management apparatus 10 (5) and stored in the usage history DB 112. Each time avatar A wears an avatar item, product usage information of the avatar item is accumulated in use history DB 112.

  When the browsing request for the web page 401 having the advertisement column 402 by the user A is transmitted to the advertisement distribution server 30 (6), the advertisement distribution server 30 acquires the usage history of the user A from the usage history DB 112 (7). . If the keyword extracted from the usage history is “Western”, the advertisement distribution server 30 searches for an advertisement that matches the keyword “Western”. Then, the advertisement distribution server 30 transmits the searched “Western hat” advertisement to the user terminal 50 (8), and the “Western hat” advertisement is displayed in the advertisement column 402.

  In this way, the use history of the product purchased by the user on the shopping page is accumulated, and based on this, the advertisement to be displayed on the Web page viewed by the user is determined. Thereby, the advertisement suitable for the user's interest and interest can be distributed to the user.

[Example 2]
In FIG. 7, a scene in which the avatar wears the avatar item stored in the closet when the user wears the purchased product will be described with reference to FIG. 8. FIG. 8 is a diagram illustrating an example of a scene in which the avatar item is worn by the avatar.

  FIG. 8A is a diagram illustrating a scene in which an avatar is wearing an avatar item while the user is on the train. The user is wearing the clothes 700 purchased at the shopping site and is moving to the destination by train. It is assumed that avatar item 701 of clothing 700 is stored in the user's closet. The user causes the avatar to wear the avatar item 701 stored in the closet using a mobile phone in order to put the avatar in the same clothes as the user. In this way, when a user operates an avatar using free time such as travel time on a train and causes the avatar to wear the same clothes as the user, the other avatar uses his avatar as a medium. It is done to inform the situation of fashion.

  FIG. 8B is a diagram illustrating a scene where the user has arrived at the destination. As shown in FIG. 8B, in order to indicate that the user is at the destination XX tower 703, the user changes the background of the avatar to XX tower 704, or the avatar is set to XX in the three-dimensional virtual space. It is moved to the position of the tower 704. This is done in order to inform other avatars of where they are, using the avatar as a medium.

  In this way, the user may inform other avatars of his / her information such as where the fashion is, using the avatar as a medium. Therefore, by preparing a product avatar for a product worn by the user, information about the user's real life can be acquired using the avatar as a medium.

[Hardware configuration of server]
FIG. 9 is a diagram illustrating a hardware configuration of the item management apparatus 10 and the advertisement distribution server 30 according to an embodiment of the present invention. An apparatus in which the present invention is implemented may be a standard one, and an example of the configuration is shown below. The general configuration of the item management apparatus 10 and the advertisement distribution server 30 as an information processing apparatus 1000 typified by a computer will be described.

  The information processing apparatus 1000 includes a CPU (Central Processing Unit) 1310 (a plurality of CPUs such as a CPU 1320 may be added in a multiprocessor configuration), a bus line 1200, a communication I / F (I / F: An interface) 1330, a main memory 1340, a BIOS (Basic Input Output System) 1350, a display device 1360, an I / O controller 1370, an input device 1380 such as a keyboard and a mouse, a hard disk 1390, an optical disk drive 1400, and a semiconductor memory 1420. The hard disk 1390, the optical disk drive 1400, and the semiconductor memory 1420 are collectively referred to as a storage device 1430.

  The control unit 1300 controls the information processing apparatus 1000 in an integrated manner, and appropriately reads and executes various programs stored in the hard disk 1390 (described later), thereby cooperating with the hardware described above. Various functions related to are realized.

  The communication I / F 1330 is a network adapter when the information processing apparatus 1000 transmits / receives information to / from the user terminal 50 or the like via the network 60. The communication I / F 1330 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The BIOS 1350 records a boot program executed by the CPU 1310 when the information processing apparatus 1000 is activated, a program depending on the hardware of the information processing apparatus 1000, and the like.

  Display device 1360 includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  A storage device 1430 such as a hard disk 1390, an optical disk drive 1400, and a semiconductor memory 1420 can be connected to the I / O controller 1370.

  The input device 1380 accepts input by the user of the information processing apparatus 1000.

  The hard disk 1390 stores various programs for causing the hardware to function as the information processing apparatus 1000, programs for executing the functions of the invention, and the tables and records described above. The information processing apparatus 1000 can also use a hard disk (not shown) separately provided as an external storage device.

  As the optical disk drive 1400, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 1410 corresponding to each drive is used. A program or data may be read from the optical disk 1410 by the optical disk drive 1400 and provided to the main memory 1340 or the hard disk 1390 via the I / O controller 1370.

  Note that the computer in the present invention refers to an information processing device including a storage device, a control unit, and the like, and the information processing device 1000 includes an information processing device including a storage device 1430, a control unit 1300, and the like. The information processing apparatus is included in the concept of the computer of the present invention.

  Each unit of the item management apparatus 10 and the advertisement distribution server 30 is realized by executing a program by the control unit 1300. However, although each DB is mainly mounted on the hard disk 1390, other storage devices may be used as described above.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the structure of the advertisement delivery system based on one Embodiment of this invention. It is a figure which shows the function structure of the item management apparatus and advertisement delivery server based on one Embodiment of this invention. It is a figure which shows an example of the usage history table memorize | stored in usage history DB based on one Embodiment of this invention. It is a flowchart which shows the process which provides an avatar item to a user based on one Embodiment of this invention. It is a flowchart which shows the process which acquires the usage history information of an avatar item based on one Embodiment of this invention. It is a flowchart which shows the delivery process of the advertisement using the usage history based on one Embodiment of this invention. It is a mimetic diagram showing an example of an advertising distribution system concerning one embodiment of the present invention. It is a figure which shows an example of the scene which makes an avatar wear an avatar item. It is a figure which shows the hardware constitutions of the item management apparatus which concerns on one Embodiment of this invention, and an advertisement delivery server.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Item management apparatus 20 Shopping server 30 Advertisement delivery server 40 Web server 50 User terminal 100 Purchase information receiving part 101 Item acquisition part 102 Item transmission part 103 Usage information receiving part 111 Item DB
112 Usage history DB
303 Usage history acquisition unit 304 Matching unit

Claims (6)

An item management system for managing information on avatar items used by avatars of users of terminal devices in a three-dimensional virtual space,
A user storage unit for storing user identification information for identifying the user and avatar identification information for identifying the avatar in association with each other;
An item storage unit for storing product identification information for identifying a product sold on a Web page viewed on the terminal device and an avatar item created in advance based on the product in association with each other;
A purchase information receiving unit that receives the user identification information of the user and the product identification information of the product in response to the user purchasing the product on the Web page;
An item acquisition unit for acquiring the avatar item corresponding to the product identification information received by the purchase information reception unit from the item storage unit;
An item providing unit that provides an avatar item acquired by the item acquisition unit to a corresponding avatar specified by avatar identification information corresponding to the user identification information received by the purchase information receiving unit;
When the user uses the product, the usage information receiving unit receives usage information indicating that the user has used the avatar item provided by the item providing unit for the corresponding avatar;
A usage history storage unit for storing usage information received by the usage information receiving unit;
Item management system comprising. The item management system includes an advertisement distribution device that distributes an advertisement to the terminal device via a communication network,
The advertisement distribution device includes:
Usage information from the usage history storage unit based on user identification information of a user who has transmitted the browsing request from the terminal device in response to receiving a browsing request for the Web page on which the advertisement is displayed from the terminal device. A usage history acquisition unit for acquiring
Based on the usage information acquired by the usage history acquisition unit, a matching unit that determines an advertisement to be distributed to the terminal device that transmitted the browsing request;
An advertisement distribution unit that distributes the advertisement determined by the matching unit to the terminal device together with the web page;
The item management system according to claim 1.   The item management system according to claim 1, wherein the product is a product that the user exchanges at a predetermined frequency or more in real life.   4. The method according to claim 1, wherein the usage information includes at least the product identification information, a use date of the avatar item, and product identification information of another avatar item used in combination with the avatar item. Item management system described in Crab. In the three-dimensional virtual space, an item management device that manages information on avatar items used by avatars of users of terminal devices,
A user storage unit for storing user identification information for identifying the user and avatar identification information for identifying the avatar in association with each other;
An item storage unit for storing product identification information for identifying a product sold on a Web page viewed on the terminal device and an avatar item created in advance based on the product in association with each other;
A purchase information receiving unit that receives the user identification information of the user and the product identification information of the product in response to the user purchasing the product on the Web page;
An item acquisition unit for acquiring the avatar item corresponding to the product identification information received by the purchase information reception unit from the item storage unit;
An item providing unit that provides an avatar item acquired by the item acquisition unit to a corresponding avatar specified by avatar identification information corresponding to the user identification information received by the purchase information receiving unit;
When the user uses the product, the usage information receiving unit receives usage information indicating that the user has used the avatar item provided by the item providing unit for the corresponding avatar;
A usage history storage unit for storing usage information received by the usage information receiving unit;
An item management device comprising: An item management method for managing information related to an avatar item used by an avatar of a user of a terminal device in a three-dimensional virtual space,
Preliminarily storing user identification information identifying the user and avatar identification information identifying the avatar as user information;
Preliminarily storing product identification information for identifying products sold on a web page browsed on the terminal device and avatar items created in advance based on the products as avatar item information;
Receiving the user identification information of the user and the product identification information of the product in response to the user purchasing the product on the Web page;
Obtaining the avatar item corresponding to the received product identification information from the avatar item information;
Providing the acquired avatar item to the corresponding avatar identified by the avatar identification information corresponding to the received user identification information;
Receiving usage information indicating that the user has used the provided avatar item for the corresponding avatar when the user uses the product;
Storing the received usage information as a usage history;
Item management method including.

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