JP2010055616A - コミュニティに基づく広告語あいまいさ除去システム及び方法 - Google Patents
コミュニティに基づく広告語あいまいさ除去システム及び方法 Download PDFInfo
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- JP2010055616A JP2010055616A JP2009191892A JP2009191892A JP2010055616A JP 2010055616 A JP2010055616 A JP 2010055616A JP 2009191892 A JP2009191892 A JP 2009191892A JP 2009191892 A JP2009191892 A JP 2009191892A JP 2010055616 A JP2010055616 A JP 2010055616A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F40/00—Handling natural language data
- G06F40/30—Semantic analysis
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
- G06Q30/0275—Auctions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
Abstract
【解決手段】コミュニティに基づき広告語あいまいさ除去を行うための、コンピュータにより実行されるシステムであって、デジタル情報の前記記事と、各々が社会的コミュニティに関連させられた複数の社会的インデックスとを含み、前記社会的インデックス各々が、それぞれ前記記事の一又は二以上の関連するトピックを含んでおり、プロセッサと該プロセッサによって実行されるコードを格納するメモリとを備えるコンピュータが備えられ、前記コンピュータは、前記社会的インデックスに基づいて広告内容に最も密接に適合する類似性を表示する前記社会的コミュニティを選択する社会的インデックス付与モジュールと、選択された前記社会的コミュニティの前記社会的インデックス内に備えられた前記トピックに関連した前記記事と共に前記広告内容を配置する広告処理モジュールと、を備えることを特徴とするシステム。
【選択図】図9
Description
11 システム
12 トピック検索システム
13a−c ユーザデバイス
14a ウェブサーバ
14b ニュースの集合サーバ
14c 投票可能なニュースサーバ
15a ウェブコンテンツ
15b ニュースコンテンツ
15c “審査された”コンテンツ
16 ネットワーク
20 主要な要素
21 情報収集モジュール
22 一連のトピックのインデックス
23 広告モジュール
24 特性付与サブモジュール
25 比較サブモジュール
26 ユーザサービスモジュール
27 入来コンテンツ
28 ストレージ
29 インデックス
30 投票する(ユーザ)
32 コミュニティ
33 トピックインデックス
34 広告コンテンツ
35 特徴
40 スクリーンショット
41 ウェブページ
42 ウェブページ
51 ルータ
52 ルータ
53 単語
54 単語
55 nグラム
56 nグラム
61 広告
62 ランディングページ
63 広告
64 ランディングページ
71 表
72 表
Claims (4)
- コミュニティに基づき広告語あいまいさ除去を行うための、コンピュータにより実行されるシステムであって、
デジタル情報の前記記事と、各々が社会的コミュニティに関連させられた複数の社会的インデックスとを含み、
前記社会的インデックスの各々が、それぞれ前記記事の一又はそれより多くに関連するトピックを含んでおり、
プロセッサと該プロセッサによって実行されるコードを格納するメモリとを備えるコンピュータが備えられ、
前記コンピュータは、前記社会的インデックスに基づいて広告内容に最も密接に適合する類似性を表示する前記社会的コミュニティを選択する社会的インデックス付与モジュールと、
選択された前記社会的コミュニティの前記社会的インデックス内に備えられた前記トピックに関連した前記記事と共に前記広告内容を配置する広告処理モジュールと、
を備えることを特徴とするシステム。 - それぞれの社会的コミュニティに対して、広告内容を適合させる適合サブモジュールをさらに含み、前記適合サブモジュールは、
前記社会的コミュニティに関連する前記社会的インデックス内に含まれるれる前記トピックに関連する前記複数の記事を、前記社会的コミュニティの特徴によって、特徴付ける特徴判断サブモジュールと、
社会的コミュニティに対して、前記広告内容及び前記社会的コミュニティの特徴の類似性を評価する評価サブモジュールと、
を備える適合サブモジュールをさらに備えることを特徴とする請求項1に記載のシステム。 - 複数のオンライン広告主から広告内容の配置に対する複数の入札を受け取り、それぞれの前記オンライン広告主に関する前記広告内容を前記社会的コミュニティに適合させ、落札した入札に含まれる前記広告内容のみを配置する適合サブモジュールをさらに備えることを特徴とする請求項1に記載のシステム。
- 前記広告内容は、オンライン広告主に申し込まれる、少なくとも一つの製品及びサービスの情報サンプルの記述を含むことを特徴とする請求項1に記載のシステム。
Applications Claiming Priority (4)
Application Number | Priority Date | Filing Date | Title |
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US9274108P | 2008-08-28 | 2008-08-28 | |
US61/092,741 | 2008-08-28 | ||
US12/436,067 | 2009-05-05 | ||
US12/436,067 US20100057536A1 (en) | 2008-08-28 | 2009-05-05 | System And Method For Providing Community-Based Advertising Term Disambiguation |
Publications (2)
Publication Number | Publication Date |
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JP2010055616A true JP2010055616A (ja) | 2010-03-11 |
JP5456412B2 JP5456412B2 (ja) | 2014-03-26 |
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JP2009191892A Expired - Fee Related JP5456412B2 (ja) | 2008-08-28 | 2009-08-21 | コミュニティに基づく広告語あいまいさ除去システム及び方法 |
Country Status (3)
Country | Link |
---|---|
US (1) | US20100057536A1 (ja) |
EP (1) | EP2172898A1 (ja) |
JP (1) | JP5456412B2 (ja) |
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JP2007241894A (ja) * | 2006-03-10 | 2007-09-20 | Matsushita Electric Ind Co Ltd | ネットワーク上での広告入札方法及び広告入札情報提供サーバ |
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JP2011227714A (ja) * | 2010-04-20 | 2011-11-10 | Sugao Inc | 情報提供サーバ、および情報提供システム |
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