JP2010015400A - Advertisement creation system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement creation system for creating an advertisement in a short time and smoothly and reducing the cost of creating the advertisement. <P>SOLUTION: The advertisement creation system 1, which creates a leaflet advertisement on the basis of leaflet advertisement information provided by a user, includes: a leaflet advertisement data creation means 150 for creating leaflet advertisement data on the basis of the leaflet advertisement information; a browse means (a user-side terminal 500) for enabling the data of the leaflet advertisement to be browsed by the user via a network 300; and a leaflet advertisement data modification means for modifying a modification part designated by the user while allowing the data of the leaflet advertisement to be browsed by the user on the user-side terminal 500. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to an advertisement creation system.

  For example, POP advertisements posted in supermarkets, home appliance mass retailers, pharmacies (drug stores), and insert flyers for newspapers and magazines are created by advertisement creators requested by dealers. There is.

  At this time, first, the user communicates the advertisement plan (overall image) to the advertisement creator in writing or verbally, and the advertisement creator who recognizes the proposal uses the advertisement creator (see, for example, Patent Document 1). To create advertising data. Then, the advertisement creation company prints an advertisement based on the created advertisement data, and then shows the advertisement to the user to check whether the advertisement is created according to the user's order.

  If the ad creator does not create the ad according to the user's order or receives a correction instruction from the user, the ad creator corrects the created ad and shows the corrected ad to the user again. , Take user confirmation. The advertisement creator repeats such correction of the advertisement until the final confirmation from the user is obtained. Then, after the final confirmation of the user is obtained, the advertisement creation company prints (or copies) a predetermined number of copies of the advertisement and delivers it to the user.

  In the above-mentioned flow of creating an advertisement, it is not possible to simultaneously perform “modification of an advertisement by an advertisement creator” and “confirmation of an advertisement by a user”, so work efficiency is poor and work time (time required for creating an advertisement) ) For a long time. In addition, the labor cost increases as the working time becomes longer.

  In particular, supermarkets that handle products where freshness is important, such as vegetables and fruits, must frequently create advertisements. In such cases, after receiving a request for advertisement creation from a user, the advertisement In some cases, there is not much time delay before the is actually used. In this way, when there is not enough time for creating an advertisement, if it takes a long time to create an advertisement, a big problem such as not being in time for delivery will be caused.

  In addition, in the above advertisement creation flow, advertisements must be printed each time the advertisement data is modified, and if necessary, the printed advertisements must be mailed to the user. Material costs and postage costs such as stamps increase, and the cost for creating advertisements increases.

JP 2000-203101 A

  An object of the present invention is to provide an advertisement creation system capable of smoothly creating an advertisement in a short time and reducing the cost (cost) for creating the advertisement.

Such an object is achieved by the present invention described below.
(1) An advertisement creation system for creating a flyer advertisement based on flyer advertisement information provided by a user,
Flyer advertisement data creating means for creating flyer advertisement data based on the flyer advertisement information;
Browsing means for enabling the user to browse the data of the flyer advertisement created by the flyer advertisement data creating means;
An advertisement creation system comprising flyer advertisement data correction means for correcting a correction point indicated by the user in a state where the user browses the data of the flyer advertisement by the browsing means.

  (2) The advertisement creation system according to (1), wherein the flyer advertisement data creation means also serves as the flyer advertisement data correction means.

  (3) The flyer advertisement information input means that allows the user to input the flyer advertisement information via the network, wherein the flyer advertisement data creation means is input to the flyer advertisement information input means. The advertisement creation system according to (1) or (2), wherein the flyer advertisement data is created based on flyer advertisement information.

  (4) The advertisement creation system according to any one of (1) to (3), further including data conversion means for converting data of a flyer advertisement created by the flyer advertisement data creation means into print data.

  (5) The flyer advertisement information includes product information of a product to be published in the flyer advertisement, and purchase that creates point-of-purchase advertisement data based on the product information included in the print data of the flyer advertisement The advertisement creation system according to (4) above, which has time point advertisement data creation means.

  (6) The apparatus according to (5), further including a printing unit that automatically prints a point-of-purchase advertisement based on the point-of-purchase advertisement data created by the point-of-purchase advertisement data creating unit via the network. Ad creation system.

  (7) The advertisement creation system according to (6), wherein the printing unit is a printing device installed on the user side.

(8) having a plurality of the printing devices;
The flyer advertisement information includes printing device designation information that designates a printing device that prints the point-of-purchase advertisement, and prints the point-of-purchase advertisement from the plurality of printing devices based on the printing device designation information. The advertisement creating system according to (7), further including a printing device selection unit that selects a printing device to perform.

  According to the present invention, since the flyer advertisement data created by the flyer advertisement data creation means can be corrected in a state where the user browses the flyer advertisement data via the network, the flyer advertisement data can be corrected as instructed by the user. Whether or not the flyer advertisement has been corrected can be checked in real time (almost simultaneously with the correction). Therefore, the advertisement creator can smoothly create a flyer advertisement as requested by the user in a short time.

  Further, according to the present invention, it is not necessary to print or mail the flyer advertisement based on the created flyer advertisement data in order to obtain the user's confirmation. ).

  Further, when the purchase point advertisement data creating means is provided, not only the flyer advertisement data but also the point of purchase advertisement data can be created smoothly and in a short time. Since the point-of-purchase advertisement data is created based on the information (product information) included in the print data of the flyer advertisement, the price described in the flyer advertisement and the price described in the point-of-purchase advertisement are the same for the same product. It is possible to surely prevent the occurrence of a so-called “double price” that is different.

  In addition, when the point-of-purchase advertisement is automatically printed based on the point-of-purchase advertisement data from the printing device installed on the user side, the user can You can get an advertisement. Therefore, in this case, it is possible to reduce the workload of the user and the accompanying expenses (personnel expenses, etc.).

  Hereinafter, a preferred embodiment of an advertisement creation system of the present invention will be described with reference to the accompanying drawings.

  1 is a diagram showing a basic configuration of an advertisement creation system according to a preferred embodiment of the present invention, FIG. 2 is a block diagram showing a hardware configuration of a server and the like shown in FIG. 1, and FIG. 3 is shown in FIG. FIG. 4 is a flowchart for explaining the flow of advertisement creation, FIG. 5 is a diagram showing an example of flyer advertisement data created by the flyer advertisement data creating means, and FIG. 6 is a purchase chart. It is a figure which shows an example of the purchase point-in-time advertisement produced by the point-in-time advertisement data creation means.

  Hereinafter, the advertisement creation system 1 according to the present embodiment will be described in detail. For convenience of explanation, a user (client) is assumed to be a retailer composed of a headquarters (sales promotion unit) and a plurality of stores A and B. The user configuration is not limited to this.

  As shown in FIG. 1, the advertisement creation system 1 includes two servers 100 and 200, an advertisement creation company side terminal 400 and a user side terminal 500 connected to the servers 100 and 200 via a network 300. Yes.

  The advertisement creation company side terminal 400 includes, for example, a personal computer (personal computer) 410 installed in the advertisement creation company, and a printing device (printing means) 420 connected to the personal computer 410.

  The user-side terminal 500 includes a headquarters terminal 510 installed in the headquarters, a dealer A terminal 520 installed in the dealer A, and a retail store B terminal 530 installed in the dealer B. The head office terminal 510 includes a personal computer 511 and a printing device 512 connected to the personal computer 511. Similarly, the store A terminal 520 includes a personal computer 521 and a printing device 522 connected to the personal computer 521. The store B terminal 530 includes a personal computer 531 and a printing device 532 connected to the personal computer 531.

  Each of the servers 100 and 200 and the personal computers 410, 511, 521, and 531 can have the same hardware configuration. The hardware configurations of the servers 100 and 200 and the personal computers 410, 511, 521, and 531 include a CPU (Central Processing Unit), a ROM (Read Only Memory), and a RAM (Random) as shown in FIG. A known configuration including an access memory (HDD), a hard disk drive (HDD), an interface (I / F), a graphic device, a monitor (display screen), and an input device (keyboard or mouse) is used. be able to.

  As shown in FIG. 3, the server 100 includes an interface unit 110, a flyer advertisement information input unit 120, a notification unit 130, a storage unit 140, a flyer advertisement data creation unit 150, a data conversion unit 160, a purchase time point. Advertisement data creating means (POP advertisement data creating means) 170.

  The interface unit 110 constitutes communication means (transmission means and reception means) for transmitting and receiving various data.

  The flyer advertisement information input unit 120 is activated by access from the user terminal 500 (for example, the headquarter terminal 510). Such product information input means 120 causes the user side terminal 500 to input flyer advertisement information (information necessary for creating a flyer advertisement). For example, the user operates the input device of the personal computer 511 provided in the headquarters terminal 510 to input flyer advertisement information.

  Here, as flyer advertisement information, for example, <1> target store information for specifying a target store, <3> target period information such as a target period, <3> scheduled insertion date (distribution) Date), distribution area, distribution information such as newspaper name to be inserted, <4> name of the product (product name), price, text price, sales unit, limited number, product image (photograph, sketch) Product information such as <5> dealer name, target period, layout information such as the position of each product in the flyer advertisement and the size of the frame.

  Of course, in addition, if necessary, color printing designation (including the number of colors), and the type (glossy paper, cardboard, etc.) and size of the paper that is the printing medium may be input (designated). .

  The notification means 130 notifies the advertisement creation company side terminal 400 that the flyer advertisement information input by the user side terminal 500 is stored in the storage means 140, or the flyer advertisement created by the flyer advertisement data creation means 150. Or the user terminal 500 is notified that the data is stored in the storage unit 140.

  The flyer advertisement data creation means 150 is activated by access from the advertisement creation company side terminal 400 (the personal computer 410). Such flyer advertisement data creation means 150 creates flyer advertisement data based on the flyer advertisement information stored in the storage means 140 in accordance with a command from the personal computer 410.

  Further, the flyer advertisement data creating means 150 corrects the flyer advertisement data in accordance with a correction instruction from the user while the user is browsing the flyer advertisement data via the network 300 by the user terminal 500. Be able to. Therefore, in this embodiment, it can be said that the flyer advertisement data creation means 150 also serves as the flyer advertisement data correction means.

  The data conversion unit 160 converts the leaflet advertisement data stored in the storage unit 140 into printing data (for example, CSV data).

  The POP advertisement data creation means 170 is activated by access from the advertisement creation company side terminal 400. Such POP advertisement data creation means 170 extracts POP data included in the print data of the flyer advertisement converted by the data conversion means 160, and creates POP advertisement (purchase point advertisement) data based on the extracted POP data. To do. Here, the POP data mainly refers to character data such as a product name, a production place, and a price of a product to be published in a flyer advertisement.

  The storage means 140 includes flyer advertisement information as described above, flyer advertisement data created (corrected) by the flyer advertisement data creation means 150, flyer advertisement print data converted by the data conversion means 160, and POP advertisement data creation means. The POP advertisement data created by 170, customer information, etc. are stored.

  The server 200 includes an interface unit 210 and a printing apparatus selection unit 220 as shown in FIG.

  The interface unit 210 constitutes communication means (transmission means and reception means) for transmitting and receiving various data.

  Based on the POP advertisement data created by the POP advertisement data creation means 170 of the server 100, the printing device selection unit 220 has a plurality of (three in this embodiment) printing devices 512, 522 that the user has POP advertisements. From which printing device 532, printing is determined. The printing device can be determined based on, for example, target store information included in the leaflet advertisement information stored in the storage unit 140 of the server 100.

  More specifically, for example, when only the store A is specified in the target store information, the printing device selection unit 220 prints installed in the store A as a printing device that prints the POP advertisement. Device 522 is selected. When the stores A and B are specified in the target store information, the printing device selection unit 220 uses the printing device 522 installed in the store A as a printing device for printing the POP advertisement and the sales. The printing device 532 installed in the store B is selected.

  As described above, the user-side terminal 500 includes the headquarters terminal 510, the store A terminal 520, and the store B terminal 530. These three terminals 510, 520, and 530 are personal computers 511, 521, 531. Such personal computers 511, 521, 531 are each provided with a monitor, and browsing means for browsing data (flyer advertisement data, POP advertisement data, etc.) stored in the storage means 140 of the server 100 via the network 300. It also functions.

  The network 300 is the Internet. The Internet enables transmission / reception (communication) of information with other terminals via analog and digital circuit networks all over the world. The Internet is a concept that generically refers to data communication means such as a LAN (Local Area Network), a dial-up connection, etc., connecting between computers of various servers and local computers.

  As the access line of the network 300, for example, a large capacity line such as FTTH (Fiber To The Home), HFC (Hybrid Fiber Coax), and ADSL (Asymmetric Digital Subscriber Line), or an analog modem is used. A telephone line, a PHS, a wireless line using a mobile phone, or the like can be used.

-Flow of advertisement creation-
Below, the flow of advertisement creation using the advertisement creation system 1 will be described based on the flowchart shown in FIG. In the following, for the convenience of explanation, the advertisement creator creates flyer advertisement data and POP advertisement data in response to a request from the retailer's headquarters (sales promotion department), and prints based on the created flyer advertisement data. A case will be described in which a flyer advertisement is delivered to a newspaper company (delivery department) headquarters, and the created POP advertisement data is printed from a printing device installed in each store A or B.

  [1] First, flyer advertisement information is input by the headquarters terminal 510 (step 1). That is, the user accesses the server 100 from the headquarters terminal 510 (the personal computer 511) via the network 300, activates the flyer advertisement information input means 120, and inputs the flyer advertisement information according to the instructions of the flyer advertisement information input means 120. To do.

  If the user has requested the advertisement creator to create an advertisement in the past, the flyer advertisement information input at that time (for example, product image, flyer advertisement layout information, etc.) is used. You may be able to.

  [2] Next, the server 100 stores the flyer advertisement information input by the headquarters terminal 510 in the storage unit 140 and the fact (the flyer advertisement information is stored in the storage unit 140) by the notification unit 130. Is notified to the advertisement creation company side terminal 400 (personal computer 410) (step 2).

  [3] Upon receiving the notification, the advertisement creation company terminal 400 accesses the server 100 via the network 300 and activates the flyer advertisement data creation means 150 (steps 3 and 4). The activated flyer advertisement data creation means 150 creates flyer advertisement data based on the flyer advertisement information stored in the storage means 140 in accordance with a command input from the input device of the personal computer 410 (step 5). As the created flyer advertisement data, for example, the one shown in FIG.

  [4] Next, the server 100 stores the flyer advertisement data created by the flyer advertisement data creation means 150 in the storage means 140 and informs the headquarters terminal 510 that the flyer advertisement data has been created by the notification means 130. Notification is made (step 6).

  [5] Upon receiving the notification, the headquarters terminal 510 (the personal computer 511) accesses the server 100 via the network 300 and browses the flyer advertisement data stored in the storage unit 140 (step 7). At this time, since the flyer advertisement is displayed on the monitor of the personal computer 511, the user can easily confirm whether or not the flyer advertisement data is created as desired.

  In the browsing, it is preferable that the server 100 grants an access right that allows only browsing to the personal computer 511 in order to restrict (prohibit) correction of the flyer advertisement data by the personal computer 511.

  [6] Next, the advertisement creation company side terminal 400 (the personal computer 410) is in a state where the created leaflet advertisement data is displayed on the monitor of the personal computer 511 (the personal computer 511 is accessing the server 100). The server 100 is accessed via 300, and the flyer advertisement data creation means 150 is activated (steps 8 and 9).

  The activated flyer advertisement data creation means 150 modifies the flyer advertisement according to the user's correction instruction according to the command input from the input device of the personal computer 410 (step 10). At this time, the user gives a correction instruction by, for example, telephone, FAX, e-mail, or the like while viewing the advertisement data displayed on the monitor of the personal computer 511.

  When correcting flyer advertisement data, the same image as the image displayed on the monitor of the personal computer 410 is displayed on the monitor of the personal computer 511, and the state of correction of the flyer advertisement by the flyer advertisement data creating means 150 is displayed on the monitor of the personal computer 511. You may come to be.

  Until the correction of the flyer advertisement by the flyer advertisement data creation means 150 is completed, the flyer advertisement data before the correction is displayed on the monitor of the personal computer 511, and the correction of the flyer advertisement by the flyer advertisement data creation means 150 is completed. At that time, the display may be updated on the monitor of the personal computer 511 so that the corrected leaflet advertisement data is displayed.

  Thereby, the user can confirm whether or not the flyer advertisement has been corrected as instructed almost simultaneously with the correction of the flyer advertisement (in real time).

  The flyer advertisement data creating means 150 repeats such correction until the client can finally confirm.

  [7] Next, the server 100 uses the data conversion means 160 to convert the flyer advertisement data that has been finally confirmed by the user into printing data (for example, CSV data) (step 11).

  [8] Next, the advertisement creation company side terminal 400 (the personal computer 410) accesses the server 100 via the network 300 and activates the POP advertisement data creation means 170 (steps 12 and 13). The activated POP advertisement data creation means 170 extracts POP data from the print data for the flyer advertisement, and creates POP advertisement data based on the extracted POP data (step 14). An example of the created POP advertisement data is as shown in FIG.

  [9] Next, the server 100 stores the created POP advertisement data in the storage unit 140 and transmits the POP advertisement data to the server 200 (step 15).

  [10] Upon receiving the POP advertisement data from the server 100, the server 200 causes the printing apparatus selection unit 220 to execute the POP advertisement based on the POP advertisement data on the plurality of printing apparatuses 512, 522, and 532 installed on the user side. Select (determine) which printing device to use for printing. Here, in the present embodiment, since the dealer A and the dealer B are designated by the target dealer information included in the flyer advertisement information, the printing device selection unit 220 is configured by the printing device installed in the dealer A. The printer 532 installed in the store 522 and the store B is selected.

  Next, the server 200 prints the POP advertisement based on the POP advertisement data from the printing devices 522 and 532 selected by the printing device selection unit 220 via the network 300 (steps 16 and 17). Thereby, each of the store A and the store B can automatically obtain a POP advertisement.

  The advertisement creation company side terminal 400 prints the print data for the leaflet advertisement stored in the storage means 140 from the printing device 420 separately from the creation of the POP advertisement (steps 12 to 17) (step 18). Thereby, the flyer advertisement as desired by the client can be obtained. The number of printed sheets at this time is determined based on the distribution information included in the flyer advertisement information stored in the storage unit 140.

  Such step 18 may be performed in parallel with the creation of the POP advertisement (steps 12 to 17), or may be performed prior to the creation of the POP advertisement (step 12 to step 17).

  The advertisement creation company delivers the obtained flyer advertisement to a predetermined newspaper company (newspaper delivery department) as a flyer advertisement for insertion based on the distribution information stored in the storage unit 140. Alternatively, a predetermined number of copies may be delivered to the client as a sample.

  The flow from the advertisement creation request from the client to the advertisement delivery by the advertisement creation system 1 has been described above. According to such an advertisement creation system 1, since the flyer advertisement data can be corrected while the user is browsing the flyer advertisement data via the network, the flyer advertisement is in accordance with the instruction of the user. Confirmation of whether or not has been modified can be obtained in real time (almost simultaneously with modification). Therefore, the advertisement creator can smoothly create a flyer advertisement as requested by the user in a short time.

  Further, according to the advertisement creation system 1, it is not necessary to print a flyer advertisement based on the flyer advertisement data created to obtain the confirmation of the user or to mail the printed flyer advertisement. Therefore, it is possible to reduce the cost (cost reduction) for creating flyer advertisements.

  Further, according to the advertisement creation system 1, since the POP advertisement is created using the data for printing the flyer advertisement, for example, the price of the flyer advertisement and the price of the POP advertisement are different for the same product. The occurrence of a heavy price (double price) can be prevented.

  Further, according to the advertisement creation system 1, the POP advertisement based on the POP advertisement data created by the POP advertisement data creation means is automatically printed from the printing devices set in the stores A and B. Therefore, the dealers A and B can obtain POP advertisements without doing anything, improve work efficiency, and reduce labor costs.

  The advertisement creation system of the present invention has been described based on the illustrated embodiment. However, the present invention is not limited to this, and the configuration of each unit is replaced with an arbitrary configuration having the same function. be able to. In addition, any other component may be added to the present invention.

  In the above-described embodiment, the description has been given of the case where two servers are used. However, the number of servers is not particularly limited as long as it has a necessary function, and may be one or three or more. Also good.

It is a figure which shows the basic composition of the advertisement production system concerning suitable embodiment of this invention. It is a block diagram which shows hardware constitutions, such as a server shown in FIG. It is a block diagram which shows the structure of the server shown in FIG. It is a flowchart for demonstrating the flow of advertisement preparation. It is a figure which shows an example of the flyer advertisement produced by the flyer advertisement data creation means. It is a figure which shows an example of the POP advertisement produced by the POP advertisement data creation means.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement production system 100 Server 110 Interface part 120 Product information input means 130 Notification means 140 Storage means 150 Flyer advertisement data creation means 160 Data conversion means 170 POP advertisement data creation means 200 Server 210 Interface part 220 Printing device selection means 300 Network 400 Advertisement Production company side terminal 410 Personal computer 420 Printing device 500 User side terminal 510 Head office terminal 511 Personal computer 512 Printing device 520 Retailer A terminal 521 Personal computer 522 Printing device 530 Retailer B terminal 531 Personal computer 532 Printing device

Claims (8)

An advertisement creation system for creating a flyer advertisement based on flyer advertisement information provided by a user,
Flyer advertisement data creating means for creating flyer advertisement data based on the flyer advertisement information;
Browsing means for enabling the user to browse the data of the flyer advertisement created by the flyer advertisement data creating means;
An advertisement creation system comprising flyer advertisement data correction means for correcting a correction point indicated by the user in a state where the user browses the data of the flyer advertisement by the browsing means.   The advertisement creation system according to claim 1, wherein the flyer advertisement data creation means also serves as the flyer advertisement data correction means.   The flyer advertisement information input means that allows the user to input the flyer advertisement information via the network, and the flyer advertisement data creation means includes the flyer advertisement information input to the flyer advertisement information input means. The advertisement creation system according to claim 1, wherein the flyer advertisement data is created based on the advertisement.   The advertisement creation system according to any one of claims 1 to 3, further comprising data conversion means for converting data of a flyer advertisement created by the flyer advertisement data creation means into print data. The flyer advertisement information includes product information of a product to be published in the flyer advertisement,
The advertisement creation system according to claim 4, further comprising purchase point advertisement data creating means for creating point-of-purchase advertisement data based on the product information included in the data for printing the flyer advertisement.   6. The advertisement creation system according to claim 5, further comprising a printing unit that automatically prints a purchase point advertisement based on the purchase point advertisement data created by the purchase point advertisement data creation unit via the network.   The advertisement creating system according to claim 6, wherein the printing unit is a printing apparatus installed on the user side. A plurality of the printing devices;
The flyer advertisement information includes printing device designation information that designates a printing device that prints the point-of-purchase advertisement, and prints the point-of-purchase advertisement from the plurality of printing devices based on the printing device designation information. The advertisement creation system according to claim 7, further comprising a printing device selection unit that selects a printing device to be used.

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