JP2010009220A - Display optimization system of web page - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system by which a user can efficiently acquire target information, and which optimizes display of a web page so that a provider side of the web page also acquires a sufficient effect. <P>SOLUTION: This system includes: a data processing part 3; and a storage part 4 which stores key groups K1, K2, ..., which are individually grouped of search keywords in association with characteristics of each content, while associating and storing a plurality of contents A, B, C, ..., for every page. The data processing part 3 specifies a key group based on a search keyword input through a search engine 2, selects the content corresponding to the specified key group as a preferential content, and displays the preferential content with priority in the page. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a system for optimizing the display of a web page for the purpose of advertising and product sales.

Conventionally, advertisements using the Internet and product sales have been performed. The user can input an appropriate search keyword from the user terminal 1 such as a personal computer to display the target page on the display. When the user inputs a search keyword, the search engine extracts a page associated with the search keyword and displays it on the user terminal 1 (see FIG. 7).
For example, when a user wants to purchase strawberry at an online shop, as shown in FIG. 7, when the user inputs “strawberry” as a search keyword, the search engine first searches for the input search keyword “strawberry”. List L1 is displayed. When the user selects one search result from the list, it is possible to arrive at the homepage HP of the merchant selling the strawberry.
JP 2006-261788 A

In addition, if the above website HP handles the watermelon information and the watermelon information is also posted on the homepage HP, even if the user searches with the search keyword “watermelon”, the search engine 2 The homepage HP can be reached from the search result list L2.
However, as shown in FIG. 7, when this homepage is a page where information on mandarin oranges, strawberries, bananas and watermelon is arranged in the above order, even if “strawberry” is used as a search keyword, “watermelon” is used. Even if it is used, the same thing is displayed.
In other words, as long as the search engine 2 reaches this page, the same information is displayed on the user terminal 1 no matter what search keyword is used.

  Therefore, even if you search for “watermelon” as shown above, other fruits such as strawberries and bananas are displayed in a prominent position on the user terminal, and the target watermelon is displayed at the bottom of the page. Will be. Therefore, the user has to search for the desired watermelon information on the display.

Thus, when the same page is displayed with different search keywords, the target information may not be easily found due to the arrangement of the content in the page. In that case, the user had to search for purpose information to every corner of the page.
Further, when it is difficult to find the target information in the page displayed on the user terminal 1, the user gives up on the way, returns to the list L2 displayed by the search engine 2, and can access another home page. is there.
For this reason, the company providing the homepage HP does not use its homepage HP even though it handles watermelon.
In other words, with the conventional homepage described above, it takes time and effort for the user to obtain the desired information, and even if a web page is created, it will not be used by the user and will not have sufficient advertising effectiveness. There was a problem.

  An object of the present invention is to provide a system that optimizes the display of a web page so that the user can efficiently obtain the desired information and the web page provider side can obtain a sufficient effect. is there.

  The first invention stores a plurality of contents in association with each page, and stores a key group in which search keywords corresponding to the characteristics of each content are grouped individually in association with the contents. A data processing unit, the data processing unit identifies a key group based on a search keyword input via a search engine, selects content corresponding to the identified key group as priority content, It is characterized in that this priority content is preferentially displayed on the page.

According to a second aspect of the invention, the storage unit stores a plurality of contents to be simultaneously displayed on a page in association with each other, and the data processing unit is configured to display the simultaneous display based on a search keyword input via a search engine. The priority content is selected from a plurality of contents to be displayed, and the priority content is displayed at the priority display position of the page.
The third invention is characterized in that the processing unit selects the priority content based on a search keyword input via a search engine and displays the priority content on a page.

  In a fourth aspect of the invention, the storage unit stores a plurality of content groups obtained by grouping a plurality of contents associated with each page, and the data processing unit is based on a search keyword input via a search engine. The priority content is selected and displayed preferentially, the content group including the priority content is specified, and the content included in the content group is displayed on the page together with the priority content.

  In the fifth invention, the storage unit stores a key group group obtained by grouping a plurality of key groups, and the data processing unit selects the priority content based on a search keyword input via a search engine. The priority group is displayed, the key group group including the key group corresponding to the priority content is specified, and the content corresponding to all the key groups included in the specified key group group is defined as the priority content. In addition, it is characterized in that it is displayed on the page.

According to the first to fifth inventions, content that matches the user's purpose is preferentially displayed, so that the user can quickly reach the necessary information.
As a result, the purchase rate of products through the web page managed by the system of the present invention and the contract rate of user registration, etc., increase, and web page providers such as companies can also obtain sufficient effects from the web page Can be expected.
According to the fourth and fifth inventions, the content to be displayed together with the priority content is set, the target content of the user is preferentially displayed to satisfy the user, and other content is also displayed to further increase the advertising effect. Can be raised.

1 to 3 show a first embodiment of the present invention.
FIG. 1 is a schematic diagram showing a web page display system, in which a user terminal 1 used by a user searching for a web page, a search engine 2, and a data processing unit 3 of the present invention are linked. In addition, a storage unit 4 is connected to the data processing unit 3. The data processing unit 3 and the storage unit 4 may be configured in the same server, or may be provided as separate devices.
In this storage unit 4, a plurality of contents to be displayed on the page are stored in association with the web pages P1, P2,. The storage unit 4 also stores the content itself to be displayed on each page, but separately stores the correspondence between the page and the content. However, the content itself may be stored in a storage device different from the storage unit 4 so that the data processing unit 3 can extract specific content as necessary.

Here, one page P1 will be described. As shown in FIG. 2, a plurality of contents A, B, C, D are associated with the page P1, and each content A, B, C, D is further associated. The storage unit 4 stores a table in which the key groups Ka, Kb, Kc, and Kd are associated with each other. The contents A, B, C, and D are also stored in the storage unit 4 as a content database in association with the page specifying information that specifies the page P1.
Each of the contents A, B, C, and D is information to be displayed on the page P1. For example, when the page P1 is a fruit sales site, the content of each fruit is similar to the home page HP of the conventional example in FIG. Product information such as photos and prices.
In the first embodiment, the storage unit 4 stores the contents of the contents A, B, C, and D simultaneously on the page P1.

  The key groups Ka, Kb, Kc, and Kd are a group of a plurality of search keywords. Each key group Ka, Kb, Kc, and Kd includes a plurality of keys that match the characteristics of the corresponding content. Contains search keywords. For example, when the content A is mandarin orange information, a search keyword k (a1), k that is expected to be used as a search keyword by a user who wants to search mandarin orange information in the key group Ka corresponding to the content A. (A2) and k (a3) are classified. Thus, each content A, B, C, D is associated with a key group including a search keyword classified according to the characteristics of each content.

  Then, all the search keywords k (a1), k (a2),..., K (d3) belonging to the key groups Ka, Kb, Kc, Kd associated with all the contents A, B, C, D are described. ) Is such that the page P1 is extracted by the search engine 2 regardless of which one is selected. And what search keyword is associated with which page needs to be determined according to the characteristics of the contents A, B, C, and D. Further, once a search keyword is set, the page P1 can be changed to a more appropriate search keyword that can be easily extracted.

Further, the data processing unit 3 performs the function of optimizing the contents of the pages P1, P2,... To be displayed based on the search keyword input via the search engine 2. It is set as a display optimization program.
A procedure for displaying the page P1 optimized using the display optimization system of the first embodiment on the user terminal 1 will be described below.
When a user inputs a search keyword, for example, search keyword k (d2), from the user terminal 1, the search engine 2 performs a search for the search keyword k (d2) and causes the user terminal 1 to display a list of the search results. This list also includes the page P1.

Therefore, when the user selects the page P1 from the list by the user terminal 1, the search keyword k (d2) is input to the data processing unit 3.
The data processing unit 3 to which the search keyword k (d2) is input specifies the search keyword k (d2) from the table shown in FIG. 2 stored in the storage unit 4, and the search keyword k (d2) An included key group Kd is specified. After specifying the key group Kd, the data processing unit 3 specifies the content D corresponding to the key group Kd as the priority content.

Then, the contents A, B, C, and D associated with the page P1 are selected from the content database and arranged on the page P1, and at this time, as shown in FIG. It is arranged at the display position 5 and is displayed on the user terminal 1. The priority display position 5 is a position where the content arranged there is particularly noticeable when the page P1 is displayed.
Note that the “fresh fruit” shown at the top of the page P1 shown in FIG. 3 is not a content to be optimized for display by the system of this embodiment, but is fixedly displayed.

The method for determining the layout of the page P1 may be any method, but for example, the following method is conceivable.
The storage unit 4 stores the order in which the four contents are arranged at the four inset positions on the page and the priority display position 5 in the inset position, and the data processing unit 3 performs the priority contents in the above procedure. When D is specified, first, the priority content D is arranged at the priority display position 5. Then, the other contents A, B, and C are arranged from above the inset positions other than the priority display position 5 on the page P1 according to the stored order.
Alternatively, a reference layout in which all contents A, B, C, and D are arranged is created in advance and stored in the storage unit 4, and the specified priority content D is inserted in the priority display position 5 in this reference layout. Only when there is not, a method of exchanging the position with the content inserted in the priority display position 5 can be considered.

In any case, the priority content D is arranged at the priority display position 5 that is most visible and conspicuous, and the page P1 is displayed on the user terminal 1.
As a result, the user can immediately see the target information that most closely matches the search keyword k (d2) entered by the user.
Therefore, since it is difficult to find the target information even when the page P1 is reached, it is possible to reduce the possibility of moving to another page, and to increase the effectiveness of the page P1.

In the first embodiment, the priority display of the present invention is to display the priority content D at the priority display position 5 while simultaneously displaying the plurality of contents A, B, C, and D.
However, the priority display method is not limited to this. In short, the priority content only needs to be displayed in a manner that is easy for the user to understand. For example, a second embodiment described below is a system in which only priority content is displayed on a page.

The overall configuration of the system of the second embodiment is the same as that of the first embodiment shown in FIG. 1, and the storage unit 4 stores the same table as that of the first embodiment shown in FIG.
However, in the second embodiment, the data processing unit 3 displays only the priority content specified based on the search keyword input via the search engine 2 on the page.
Therefore, the contents A, B, C, and D shown in the table of FIG. 2 are not all displayed on the page P1 at the same time. The data processing unit 3 selects and displays the priority contents from these contents. I try to let them.

Here, the content A is mandarin orange information, the content B is strawberry information, the content C is banana information, and the content D is watermelon information.
For example, when “watermelon” is input as the search keyword and the page P1 is specified, the data processing unit 3 uses the search keyword “watermelon” to create a plurality of contents A and D associated with the page P1. , C, D, the priority content D is selected.
Note that the procedure for selecting the priority content based on the input search keyword by the data processing unit 3 is the same as that in the first embodiment. That is, the key group Kd is specified from the search keyword “watermelon”, and the content D is selected as the priority content.

Then, the data processing unit 3 displays the selected priority content D on the page P1, as shown in FIG. Thus, when “watermelon” is used as a search keyword, only watermelon information is displayed.
Similarly, when “strawberry” is used as a search keyword, only content B, which is strawberry information, is displayed (see FIG. 4).
That is, in the second embodiment, a page on which only information intended by the user is arranged can be displayed.

  The third embodiment shown in FIG. 5 associates a plurality of contents A, B, C, D,..., F with one page and classifies these contents into a plurality of content groups G1, G2, G3. The storage unit 4 stores the information. Each content is associated with a key group K1, K2, K3,..., K7, and each key group K1, K2,... Includes a search keyword determined based on the characteristics of the corresponding content. And the overall configuration of the system are the same as those in the first embodiment. Therefore, FIG. 1 is referred to also in the description of the third embodiment.

  In the third embodiment, the contents A, B, C, D,..., F associated with one page shown in the table of FIG. The content of the content group including the selected priority content is displayed. However, the point that priority content is preferentially displayed among these simultaneously displayed content is the same as in the other embodiments.

The processing procedure of the data processing unit 3 in the third embodiment will be specifically described below.
When a search keyword is input via the search engine 2, the data processing unit 3 identifies a key group that includes the search keyword. For example, when the data processing unit 3 specifies the key group K5, the content E corresponding to the key group K5 is selected as the priority content.
Then, this priority content E is arranged at the priority display position of the page.
Further, the data processing unit 3 specifies the content group G2 including the priority content E, and displays the content D included in the content group G2 on the same page as the priority content E. That is, the content D is arranged at a content insertion position other than the priority display position in the same page to complete the page, and the user terminal 1 displays it.

Also in the system of the third embodiment, content that matches the search keyword used by the user and matches the user's purpose is displayed at the priority display position. Therefore, the user can obtain the target information more easily.
In the third embodiment, another content D included in the same content group G2 is displayed together with the priority content E. The relationship between the contents included in the same content group may be determined in any way, but for example, similar information or information highly recommended for users who have selected a specific product. If so, the user can not only obtain the target information pinpoint but also the peripheral information at the same time.

However, content that is not particularly related to other content may be included in the same content group. For example, if there is information that the web page provider wants to report widely, if the content is included in all content groups, when the specific page is searched, the provider side The information you want to report is displayed at the same time.
Such a content group can be freely set according to the intention of the web page provider side.
Even if the content stored in the storage unit 4 is not changed, the grouping of the content can be easily set by simply associating the group name with each content and storing the correspondence in the storage unit 4. Can be changed.

In the fourth embodiment shown in FIG. 6, the key groups stored in the storage unit 4 shown in FIG. 1 are classified into a plurality of key group groups KG1, KG2, and KG3. Then, the data processing unit 3 displays the content corresponding to the key group group corresponding to the specified priority content together with the priority content on the same page.
Also in the fourth embodiment, the processing procedure in which the data processing unit 3 specifies the priority content based on the search keyword input via the search engine 2 is the same as that in the first embodiment.
However, it is characterized in that content other than the priority content corresponding to the key group group including the key group specified when specifying the priority content is displayed simultaneously.

For example, when the identified key group is K5 from the table of FIG. 6 based on the search keyword input via the search engine 2 and the corresponding content E is selected as the priority content, the data processing unit 3 The key group group KG2 to which the key group K5 belongs is specified.
Next, the data processing unit 3 specifies the key groups K3, K4, and K5 included in the key group group KG2, and sets the contents C, D, and E corresponding to the key groups K3, K4, and K5 on the same page. Deploy. However, the priority content E is arranged at the priority display position of the page and displayed with priority, and the other contents C and D are arranged at the other content insertion positions.

  In the fourth embodiment, as in the third embodiment, not only can the information intended by the user be preferentially displayed, but also other contents can be displayed together with the contents. Then, the relationship between the key groups classified into the same key group group may be determined based on any standard as in the content group of the third embodiment. If the key groups included in the same key group group are highly related to each other, the content displayed at the same time as the priority content will be highly related to the priority content. It may be included in the key group group.

It is a system configuration figure of a 1st embodiment. It is an example of the data which the storage part of a 1st embodiment has memorized. It is the web page by which display optimization was carried out in a 1st embodiment. It is the web page by which display optimization was carried out in a 2nd embodiment. It is an example of the data which the storage part of a 3rd embodiment has memorized. It is an example of data which the memory | storage part of 4th Embodiment has memorize | stored. It is a web page of a prior art example.

Explanation of symbols

1 User terminal 2 Search engine 3 Data processing unit 4 Storage units P1 to P3 Web page 5 Priority display position

Claims (5)

  A storage unit that stores a plurality of contents in association with each page and stores a key group obtained by grouping search keywords according to the characteristics of each content individually in association with the contents, and a data processing unit The data processing unit specifies a key group based on a search keyword input via a search engine, selects content corresponding to the specified key group as priority content, and selects the priority content as the page. Web page display optimization system that gives priority to display.   The storage unit stores in advance a plurality of contents to be displayed simultaneously on a page, and the data processing unit stores, among the plurality of contents to be displayed simultaneously, based on a search keyword input via a search engine. The system for optimizing the display of a web page according to claim 1, wherein the priority content is selected from and the priority content is displayed at the priority display position of the page.   The web page display optimization system according to claim 1, wherein the processing unit selects the priority content based on a search keyword input via a search engine, and displays the priority content on the page.   The storage unit stores a plurality of content groups obtained by grouping a plurality of contents associated with each page, and the data processing unit selects the priority content based on a search keyword input via a search engine. 2. The web page display optimization according to claim 1, wherein the priority display is performed, a content group including the priority content is specified, and the content included in the content group is displayed on the page together with the priority content. system.   The storage unit stores a key group group obtained by grouping a plurality of key groups, and the data processing unit selects the priority content based on a search keyword input through a search engine and displays the priority content preferentially. In addition, the key group group including the key group corresponding to the priority content is specified, and the content corresponding to all the key groups included in the specified key group group is displayed on the page together with the priority content. The web page display optimization system according to claim 1.

Images