JP2009511364A - Transparent or translucent filled packaging showing a colored appearance - Google Patents

Abstract

The present invention is direct to a filled package comprising a transparent or translucent container exhibiting the tint of a first color and being adapted to house a liquid; and a liquid exhibiting the tint of a second color which is different than the first color and being housed in said container, the tint of the first color of the container and the tint of the second color of said liquid cooperating such that the tinted container when filled with the tinted liquid exhibits an appearance having the tint of a third color.

Description

  The present invention relates to a transparent or translucent coloring container of a first color filled with a coloring liquid of a second color, and particularly to the transparent or translucent coloring container showing an appearance having a third color shade when filled with a coloring liquid.

  Effective and eye-catching packaging that houses and displays products on retail shelves has long been the goal of product manufacturers to make their product brand and packaging unique and unforgettable to consumers. Product container variants have been developed almost continuously for many years. Most successful product containers are designed to catch the eye of the passing consumer, and some are made of transparent or translucent parts that allow direct viewing of the product in the container. In fact, transparent or translucent containers that show the product have proven particularly effective as an incentive for consumers to purchase the product. In addition, many product containers are designed with material features that provide consumers with a comfortable, unique and unforgettable experience when using the product. This gives consumers a positive motivation and repurchases the product.

  In order to provide the consumer with a liquid product that is visually desired, manufacturers often change the appearance of the liquid product, the container, or both. Liquid products that exhibit colors that are not particularly attractive to consumers are often packaged in colored, opaque plastic containers. Colored opaque plastic containers provide consumers with a visually appealing appearance by covering or obscuring less attractive liquid products. Other liquid products are packaged in transparent plastic containers. The liquid product is densely colored so that the packed product shows the color of liquid soap. A densely colored liquid product housed in a clear plastic container provides the consumer with a visually pleasing appearance. Another alternative package for liquid products is to provide a filled package that exhibits a colorless and transparent appearance. The colorless and transparent packaging provides a particularly unappealing appearance to the consumer.

  However, it has now been discovered that additional liquid products and containers can provide color fusion, ie assimilating the elements into a unified and consumer joy. When a transparent container showing a first color hue is filled with a transparent liquid having a second color hue different from the first color hue, the first color hue of the container and the second color hue of the liquid It has now been found that color fusion occurs when a colored container is filled with a colored liquid, as a result of which the container exhibits a transparent appearance of a third color shade.

  Such labeling is unrivaled for the passing consumer eye and thus leads to an increase in sales of product brands sold in containers. In addition, color fusion and the individual elements of color fusion are repeatedly presented to the consumer through product use, leading to a more unique and unforgettable brand and product. The present invention aims to provide just such a filled packaging.

  Therefore, it is an object of the present invention to show a transparent coloring container filled with a transparent coloring liquid of a first color, and in particular a transparent appearance having a third color shade when filled with a transparent coloring liquid of a second color. It is to provide the transparent coloring container.

  The present invention includes a transparent or translucent container that exhibits a hue of a first color and is adapted to contain a liquid, and a liquid that is contained in the container that exhibits a hue of a second color different from the first color. The filled packaging in which the shade of the first color of the container and the shade of the second color of the liquid cooperate such that the colored container exhibits an appearance having a shade of the third color when filled with the colored liquid With the goal.

  While the specification concludes with the claims particularly pointing out and distinctly claiming the invention, it is believed that the present invention will be better understood from the following description.

  Embodiments of the present invention include a transparent or translucent container that exhibits a first color shade and is adapted to contain a liquid, and a liquid that exhibits a second color shade different from the first color and is contained in the container. The tint of the first color of the container and the tint of the second color of the liquid cooperate to show the appearance of the tinting container having a third color tint when filled with the tinting liquid Provide filling packaging.

  Further embodiments of the present invention include a transparent or translucent container that exhibits a first color shade and is adapted to contain a liquid and a second color shade that is different from the first color and is contained in the container. The color of the first color of the container and the color of the second color of the liquid are such that the color container has an appearance having a color of the third color when filled with the color liquid. Cooperating and further providing a filled packaging wherein the coloring liquid exhibits an appearance selected from the group consisting of a transparent appearance, a translucent or opaque appearance, and mixtures thereof.

  Embodiments of the present invention include a transparent or translucent container that exhibits a first color shade and is adapted to contain a liquid, and a liquid that exhibits a second color shade different from the first color and is contained in the container. The tint of the first color of the container and the tint of the second color of the liquid cooperate so that the tinting container has an appearance having a third color tint when filled with the tinting liquid A filling wrap, wherein the filling wrap comprises a cap having the same color as the third color shade.

  Embodiments of the present invention include a transparent or translucent container that exhibits a first color shade and is adapted to contain a liquid, and a liquid that exhibits a second color shade different from the first color and is contained in the container. The tint of the first color of the container and the tint of the second color of the liquid cooperate so that the tinting container has an appearance having a third color tint when filled with the tinting liquid And providing a filled package in which the shade of the third color is compatible with the prepared flavor of the filled package.

  Embodiments of the present invention include a transparent or translucent container adapted to contain a liquid exhibiting a first color shade and a liquid contained in the container exhibiting a second color shade different from the first color. The tint of the first color of the container and the tint of the second color of the liquid cooperate to show the appearance of the tinting container having a third color tint when filled with the tinting liquid A filled label comprising a back label including a graphic visible through the bottle, the graphic being the same color as the shade of the second color of the liquid. In the embodiment, this provides a graphic that is not immediately apparent on the shelf by the consumer but appears as the liquid level decreases in the container as the consumer begins to use the filled packaging. It will be.

  Further embodiments of the present invention are contained in a transparent or translucent container that exhibits a hue of a first color and is adapted to contain a liquid, and a container that exhibits a hue of a second color different from the first color. The color of the first color of the container and the color of the second color of the liquid such that the color container has an appearance having a color of the third color when filled with the color liquid. Collaborate and provide a filled packaging that will distinguish product types, product forms or product types by changing the tint level of the second color. In a non-limiting example, the two product liquids can be colored at different shade levels to distinguish between shampoo and conditioner products, so that the third color shade on the shelf is different between the shampoo and conditioner product forms. Will be seen. In a further embodiment, the product type, product form, or product type will be differentiated by changing the level of opacity of the second color of the liquid or the level of opacity.

  Further embodiments of the present invention are contained in a transparent or translucent container that exhibits a hue of a first color and is adapted to contain a liquid, and a container that exhibits a hue of a second color different from the first color. The color of the first color of the container and the color of the second color of the liquid so that the color container has an appearance having a color of the third color when filled with the color liquid. Provided is a filled packaging that will work together and further distinguish product form or product type by changing the shade level of the first color. In a non-limiting example, two liquids can be colored at the same shade level to distinguish between a shampoo product and a conditioner product, but that of the first color shade level is not uniform between the two products. Thus, on the shelf, the third color shade will look different for the shampoo product form and the conditioner product form.

  In an embodiment of the present invention, the first color shade of the transparent or translucent container can be selected to inform the benefit of the product group or product group, and the liquid second color shade can be selected to select the product type. The coloring container filled with the coloring liquid shows an appearance having a third color shade and further informs the product type. Non-limiting examples of product group or product group benefit examples are price series, anti-dandruff treatments and hair color groups. Non-limiting examples of product types are straight hair, wave hair, curled hair, blonde hair, brown or red hair, dry hair and oily hair. The mold may be directed to the final benefit, such as to the hair mold or to provide a volume.

  Another embodiment of the present invention is contained in a transparent or translucent container that exhibits a first color shade and is adapted to contain a liquid, and in a container that exhibits a second color shade different from the first color. The color of the first color of the container and the color of the second color of the liquid such that the color container has an appearance having a color of the third color when filled with the color liquid. A filling package is provided that cooperates and further comprises a visible indicator of the amount of liquid remaining in the filling package. For example, the present invention can provide countermeasures against unmet requirements. When a consumer uses a colorless transparent container in combination with a colorless liquid, it can be difficult to achieve a clear and clear reading on the amount or level of liquid in the container. The present invention provides a clear indication of the amount or level of liquid in the container, which is a combination of a liquid having a first color shade and a second color hue in a transparent or translucent container, thereby providing a third color. Provides a clear visual indication of the amount of liquid product remaining in the filled packaging.

  In a further embodiment of the invention, the filled packaging can include a liquid comprising two or more visually distinct phases. Further, in embodiments, the filled packaging can include a liquid comprising beads, stripes, or patterns. In a non-limiting example, the liquid can include beads that are colored white, and the liquid can combine the color of the liquid with the color of the container, thereby minimizing the appearance of the beads. Or maximize it.

  In an embodiment of the present invention, the transparent or translucent container exhibiting the first color shade may further comprise a shimmering light. Also, the transparent or translucent container showing the first color shade can be further provided with a shimmering light or a sparkle, and the liquid showing the second color shade is provided with a shimmering light. . In this embodiment, the fusion of the shimmering light or sparkle in the container with the shimmering light of the liquid may be a transparent, semi-transparent or Improve opacity. A liquid with a shimmering light can be made by adding mica and / or titanium dioxide as a non-limiting example.

  In a further embodiment, the present invention is used in the general area of personal care products such as shampoos, conditioners, styling, skin care and cleansing products, fabric care products, home care products, health care products, infant care products and foods. it can.

  The invention can include and consist of any of the essential elements and limitations of the invention described herein, as well as any additional or optional ingredients, components or restrictions described herein, Or consist essentially of these.

  All percentages, parts and ratios are based on the total weight of the composition of the present invention unless otherwise specified. All such weights for the presented ingredients are based on the concentration of the active substance and thus do not include carriers or by-products that may be included in commercially available materials.

  Components and / or processes, including optional additions, of various embodiments of the present invention are described in detail below.

  All documents cited are, in relevant part, incorporated herein by reference, but the citation of any document should not be construed as an admission that it is prior art with respect to the present invention.

Unless otherwise stated, all ratios are weight ratios.
Unless otherwise noted, all temperatures are degrees Celsius.

  Unless stated otherwise, all amounts, including quantities, percentages, parts and proportions are understood to be adjusted by the word “about” and amounts are not intended to represent significant figures. Absent.

  Except as otherwise noted, the articles “a”, “an”, and “the” mean “one or more”.

  As used herein, “comprising” means that other steps and other components that do not affect the final result can be added. This term encompasses the terms “consisting of” and “consisting essentially of”. The compositions and methods / processes of the present invention may comprise any of the essential elements and limitations of the invention described herein, as well as any additional or optional ingredients, components, steps, or restrictions described herein. Including, consisting of, and consisting essentially of these.

  As used herein, “effective” means an amount of the active substance of interest that is high enough to provide a significantly favorable improvement in the condition being treated. The effective amount of the active substance of interest will vary depending on the particular condition being treated, the severity of the condition, the duration of the condition, the nature of the condition being used together and similar factors.

  The container of the present invention can be made of any known conventional material. In one embodiment, the container is preferably made of a synthetic resin such as polyethylene terephthalate (PET). Containers can be glycol modified PET copolymer (PETG), polycarbonate, extruded polyethylene terephthalate (EPET), polyvinyl chloride (PVC), polypropylene (PP, polystyrene, high density polyethylene (HDPE), low density polyethylene (LDPE) or transparent or semi It may be made of other resins such as any other suitable synthetic resin that exhibits a transparent appearance, that the body may be of any shape, for example cylindrical, circular, square, oval, etc. It will be obvious to those skilled in the art.

  The container can be made of any conventional polymer as long as the container exhibits a transparent and / or translucent appearance. For a transparent appearance, it is preferable to use polyethylene terephthalate. Translucent appearance, material wall thickness, surface shape (ie, the less smoothness or uniformity of the surface, the less the material will become transparent or more translucent to opaque), transparent Container treatment, dyes, pigments, nacreous foil (non-limiting examples, mica or silica particles with a size in the 5-50μ size range) or sparkle and / or shimmering agents (non-limiting examples, 50- Addition of components such as large visible particles made from silica in the 75 micron size range) to the base polymer, use of polypropylene and / or polyethylene that can be mixed with fining agents, or labels or shrinkable films that exhibit a translucent appearance Can be realized by a non-limiting example of the use of. In a non-limiting example, a translucent shrink film or shrink sleeve can be used to achieve the color or shade appearance of the container. Treatment includes spray coating (non-limiting example, spraying fine particles onto the surface of the container and coating the container with the fine particles to make the container appear translucent), sandblasting and mold surface treatment (non-limiting example) In a non-limiting example, a fine undulation is formed on the surface of the mold, and the container produced in the mold has a fine undulation on the surface, which causes the container to show a translucent appearance). Is mentioned.

  In an embodiment of the present invention, the translucent appearance allows sufficient light into the container and fuses the colored color of the liquid product with the colored color of the container to release the desired third color of the product. But consumers cannot see completely through the container wall. The translucent appearance may be such that objects beyond the liquid product cannot be clearly seen. In other embodiments, the transparent appearance may be a translucent appearance that the consumer can see completely through the wall of the container. Thus, the translucency of the container allows sufficient light into the container, and the amount of color of the container is compared to the amount of color of the liquid product so that the filled container individually exhibits a different color appearance from either the container or the liquid product. It can be such amount or degree that it can cooperate.

  In a further embodiment of the invention, the opaque appearance may be such that the consumer cannot see inside the product or see the wall behind the container through the product.

  In order to produce the transparent coloring container of the present invention, a colored preform is first formed by conventional injection molding. Flaked or pelletized PET resin is supplied from a hopper to an extruder, where the PET resin is heated to fluidize the resin. Exemplary PET resins are available from Eastman Chemical Company.

  Coloring agents that are compatible and compatible with the base resin can be added in either a solid (non-limiting example, granular) or liquid method. Usually, a masterbatch containing another carrier resin is used, and the tinting agent can be added to the plasticized resin at a level that enables the desired shade. At the end of the barrel, the colored / plasticized resin is fed into the shooting pot in preparation for injection molding. The shooting pot is filled through a shuttle valve, and then high pressure hydraulic oil drives the shooting pot piston forward to fill the mold. This allows the extruder to be continuously plasticized throughout the cycle, resulting in a higher throughput of a more homogeneous melt. The mold may be a multi-cavity mold that produces many (eg, 16-96) colored preforms at once. The finished colored preform can be stored and subsequently blown into a transparent colored container in a standard manner. After being blown, the transparent coloring container may then be filled with a transparent coloring liquid product and sealed. In addition, PET can be produced by a method such as 1-step injection blow molding (there is no preliminary formation as a non-limiting example) or 2-step injection blow molding (preliminary molding, reheating and blowing). PETG, PP, and HDPE bottles can be extrusion blow molded.

  The coloration of the container should be such that the filling container cooperates with the amount of shade of the liquid product so that it individually exhibits a different color from either the container or the liquid product. The amount of coloration required for the container is determined by the degree of shade that the liquid product exhibits and the desired final color of the product / container combination.

  The color produced by the tint of the container can be defined by the L, a and b values using a specific light source, or the transmission index for the visible light wavelength spectrum using a spectrophotometer. To provide the desired container color, once the L, a and b values, or transmission values are set, the container production is monitored by a spectrophotometer to ensure that the desired color is produced consistently. to be certain.

  The container of the present invention can have printing directly on the bottle or tube or using a label or film with printing. Non-limiting examples of the printing include brand names / logo marks, product names, product benefits, drawings, and component names. A container with or without label / film can have other characteristics, in particular aesthetic characteristics. As non-limiting examples, the aesthetic features include texture, embossing, lenticular lenses, simulated movement, bookmarks (activated with scratches or without scratching), colors such as fluorescence, metal Color (with or without 3D-like effect), hologram, cloudy or matte color, color blur, transparency blur, colored transparent / translucent appearance, on the back side of the container and viewed from the front side of the container The figure which can be mentioned.

  In embodiments of the present invention, one or more labels can be attached to the outer periphery of the container body. In this disclosure, the term “surface” may mean an externally exposed label surface on which an insignia or instructions can be printed. Similarly, the terms “back” or “inside” may mean the surface of the label facing the outer periphery of the container. In one embodiment, the front label may be a colorless and transparent material with a suitable insignia or instructions printed thereon, as a non-limiting example, plastic. A colorless front label can easily enhance and enhance the colored transparent appearance of the present invention.

  The backside label can be white paper, poly or plastic stock with printing on both sides. Printing on the back side of paper, poly or plastic stock can be a continuous uniform color that gradually lightens as it approaches the outer edge of the label. This can serve as a nice background that emphasizes the printing on the transparent front label. The color of the back label should be consistent, i.e. relatively close to the color or shade of the container, so as to enhance the coloring of the container (so that the coloring can be complimented).

  In a further embodiment, the transparent or translucent container can include a backside label with a color that contributes to the appearance and color of the filled package and has the effect of a third color shade appearance. The back side label having such a color can also contribute to informing the product type or product type.

  The following examples further describe and demonstrate embodiments within the scope of the present invention. Since many variations of the invention are possible without departing from the scope of the invention, these examples are for illustrative purposes only and should not be construed as limiting the invention.

  A filled package is made according to the following description.

  Liquid shampoo compositions can be prepared by any method known in the art. The liquid composition of the present invention can be prepared by any known or otherwise effective technique. Methods for preparing the shampoo composition of the present invention include conventional formulations and mixing techniques. The liquid shampoo composition can include:

  The dimensions and values disclosed herein are not to be understood as being strictly limited to the exact numerical values recited. Instead, unless otherwise specified, each such dimension is intended to mean both the recited value and a functionally equivalent range surrounding that value. For example, a dimension disclosed as “40 mm” is intended to mean “about 40 mm”.

  All documents cited in the “Best Mode for Carrying Out the Invention” are incorporated herein by reference in the relevant part, and any citation of any document is prior art to the present invention. Should not be interpreted as approval. To the extent that any meaning or definition of a term in this document conflicts with any meaning or definition of a incorporated reference term, the meaning or definition given to that term in this document shall apply.

  While particular embodiments of the present invention have been illustrated and described, it would be obvious to those skilled in the art that various other changes and modifications can be made without departing from the spirit and scope of the invention. Accordingly, it is intended to cover in the appended claims all such changes and modifications that are within the scope of this invention.

Claims (24)

(A) a transparent or translucent container adapted to contain a liquid exhibiting a first color shade;
(B) a liquid contained in the container exhibiting a hue of a second color different from the first color, the hue of the first color of the container and the hue of the second color of the liquid being the coloring Filling packaging, wherein the colored containers cooperate to show an appearance having a third color shade when filled with liquid.   When the coloring liquid is filled, the coloring container has an appearance having a third color shade, and the coloring liquid is selected from the group consisting of a transparent appearance, a translucent appearance or an opaque appearance, and a mixture thereof. The filled packaging according to claim 1, which shows an external appearance.   The filled packaging according to claim 2, wherein the coloring liquid exhibits a transparent appearance.   The filled packaging according to claim 2, wherein the coloring liquid exhibits a translucent appearance.   3. A filled package according to claim 2, wherein the coloring liquid exhibits an opaque appearance.   The filling package according to claim 1, wherein the filling package includes a cap having the same color as the color of the third color.   The filled packaging according to claim 1, wherein the third color shade is compatible with the adjusted fragrance of the filled package.   The filled packaging according to claim 1, wherein the liquid is a personal care composition.   The filled packaging according to claim 1, wherein the container is made of plastic.   The material comprising the container is selected from the group consisting of polyethylene terephthalate, glycol modified polyethylene terephthalate copolymer, extrudable polyethylene terephthalate, polyvinyl chloride, oriented polypropylene, polycarbonate, polystyrene, high density polyethylene and low density polyethylene. Item 7. A filled container according to Item 6.   The filling package according to claim 1, wherein the filling package comprises a back label including a graphic visible through a bottle, the graphic being the same color as the second color shade of the liquid.   The filled packaging according to claim 1, wherein a product type or a product type is identified by changing a hue level of the second color.   The filled packaging according to claim 1, wherein the product type or product type is identified by changing the opacity of the second color.   The filled packaging according to claim 1, wherein a product type or a product type is identified by changing a hue level of the first color.   The transparent or translucent container shows a hue of the first color, the liquid shows a hue of a second color different from the first color, and the hue of the first color of the container and the hue of the second color of the liquid are The claim 1, wherein when the colored liquid is filled, the colored container cooperates to exhibit an appearance having a third color shade and further provides a visible indication of the amount of liquid remaining in the filled package. Filled packaging as described.   The color of the first color of the transparent or translucent container is selected to inform the product group profit, and the color of the second color of the liquid is selected to inform the product type and filled with the coloring liquid. The filled package of claim 1, wherein the colored container sometimes exhibits an appearance having a third color shade to inform the product type.   The filled package of claim 1, wherein the liquid comprises two or more visually distinct phases.   The filled packaging according to claim 1, wherein the liquid comprises beads, stripes, or patterns.   The filling packaging according to claim 1, wherein the transparent or translucent container includes a back label having a color imparted to the coloring container when the coloring liquid showing an appearance having a third color shade is filled.   20. Filled packaging according to claim 19, wherein the back label having a color informs the product type.   The filled package according to claim 1, wherein the transparent or translucent container exhibiting a first color shade further comprises a shimmering light.   The filled package of claim 1, wherein the transparent or translucent container exhibiting a first color shade further comprises a sparkle.   2. The transparent or translucent container exhibiting a first color tint further comprises a shimmering light and the liquid exhibiting a second color tint comprises a shimmering light. Filling packaging.   The filling according to claim 1, wherein the transparent or translucent container exhibiting a first color shade further comprises a sparkle and the liquid exhibiting a second color shade comprises a shimmering light. Packaging.