JP2009289183A - Content providing system, content providing method and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a consumer with proper viewing content in accordance with the specific daily activities of the consumer. <P>SOLUTION: A content providing system includes: a purchase history information storage unit for storing purchase history information for each kind of consumer; a content identification information storage unit for storing, in association with a purchase pattern shown by the purchase history information, the identification information of content to be viewed by a consumer performing buying behavior in the purchase pattern; a recognition unit for recognizing the kind of the consumer from a photographic image of the consumer; a purchase pattern specifying unit for specifying the purchase pattern shown by the purchase history information stored in the purchase history information storage unit in association with the kind of the consumer recognized; a content extraction unit for extracting the content identified by the identification information of the content stored in the content identification information storage unit in association with the purchase pattern specified; and a content providing unit for providing the purchaser performing the buying behavior in the specified purchase pattern with the content extracted. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a content providing system, a content providing method, and a program. The present invention particularly relates to a content providing system, a content providing method, and a program for providing content to consumers.

After identifying the face information, the number of people, and the gender of the person who is watching the display screen from the video data captured by the small camera mounted on the display screen, the content that matches the person watching is displayed on the display screen. A technique has been devised (see, for example, Patent Document 1). It is supposed that an effective advertisement can be displayed by using such a technique.
JP 2008-85685 A

  However, the above technology cannot identify the specific purchasing behavior of the consumer. For this reason, with the above technology, it is impossible for the consumer to view appropriate content according to the specific purchase behavior of the consumer, and the advertising effect cannot be enhanced.

  In order to solve the above-described problems, in a first aspect of the present invention, a content providing system, a purchase history information storage unit that stores purchase history information for each type of consumer, and a purchase indicated by the purchase history information In association with the pattern, a content identification information storage unit for storing content identification information to be viewed by a consumer who is making a purchase with the purchase pattern, and the type of the consumer from the captured consumer image A recognition unit for recognizing, a purchase pattern specifying unit for specifying a purchase pattern indicated by purchase history information stored in the purchase history information storage unit in association with the consumer type recognized by the recognition unit, and a purchase pattern specifying unit Extracts the content identified by the content identification information stored in the content identification information storage unit in association with the purchase pattern specified by Provided that a content extractor, the contents extracted by the contents extracting unit, and a content providing unit to be viewed by consumers that purchasing behavior in buying patterns identified by buying patterns identifying unit.

  The above summary of the invention does not enumerate all the necessary features of the present invention, and sub-combinations of these feature groups can also be the invention.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention.

  FIG. 1 shows an example of a content providing system 10 according to the embodiment. The content providing system 10 includes a server 100, a display terminal 140, a POS terminal 150, and a management terminal 160. The server 100, the display terminal 140, the POS terminal 150, and the management terminal 160 are connected to a network 170 such as the Internet, a public line network, and a dedicated line network, respectively. Thus, the server 100 can communicate with each of the display terminal 140, the POS terminal 150, and the management terminal 160.

  The management terminal 160 manages the server 100. For example, the management terminal 160 controls the server 100 to register, update, and delete content for the consumer 20 to view.

  When the consumer 20 purchases a product, the POS terminal 150 receives purchase information. The POS terminal 150 includes a reader 190 as an example of a second reading unit. The reader 190 reads consumer identification information of the consumer 20 from possessed goods such as an IC card, a magnetic card, and a mobile terminal of the consumer 20 who purchased the product. The POS terminal 150 transmits the input purchase information to the server 100 in association with the consumer identification information read by the reader 190.

  The display terminal 140 displays content. Specifically, the display terminal 140 receives content for the consumer 20 to view from the server 100. Then, the display terminal 140 displays the received content.

  The display terminal 140 includes a digital camera 180 as an example of a first imaging unit. For example, the digital camera 180 images the consumer 20 who is gazing at the display of the display terminal 140.

  The display terminal 140 includes a reader 185 as an example of a first reading unit. The reader 185 reads the consumer identification information of the consumer 20 from the belongings of the consumer 20 watching the display of the display terminal 140. The display terminal 140 transmits the image of the consumer 20 captured by the digital camera 180 and the consumer identification information read by the reader 190 to the server 100.

  The server 100 functions as a content providing device. The server 100 provides content to the display terminal 140. For example, the server 100 provides a moving image advertisement as an example of content to the display terminal 140. The server 100 may provide content to each of the plurality of display terminals 140.

  Here, the server 100 provides the display terminal 140 with content corresponding to the purchase pattern of the consumer 20. Specifically, the server 100 recognizes the consumer 20 based on the consumer 20 image transmitted from the display terminal 140 or the consumer identification information of the consumer 20. Then, the server 100 recognizes the consumer based on the purchase history information associated with the consumer identification information of the recognized consumer 20 among the purchase history information stored in the server 100. 20 purchase patterns are identified.

  The server 100 identifies the purchase pattern of the consumer 20 by determining which of the plurality of purchase patterns the purchase behavior of the consumer 20 corresponds to based on the purchase history information of the consumer 20. . Then, the server 100 provides the display terminal 140 with content that is associated with the identified purchase pattern in advance. Thereby, the server 100 allows the consumer 20 whose image is captured by the display terminal 140 to view content corresponding to the purchase pattern of the consumer 20.

  As described above, according to the content providing system 10 of the present embodiment, the consumer is recognized from the image transmitted from the display terminal 140, and the content associated with the recognized consumer purchase pattern is automatically detected. And can be displayed on the display terminal 140. Accordingly, it is possible to allow the consumer to view appropriate content according to the purchase pattern of the consumer without causing the consumer to take time. Moreover, since the consumer for each piece of consumer identification information is targeted, more appropriate content can be viewed by the consumer.

  FIG. 2 shows an example of a functional configuration of the content providing system 10 according to the embodiment. The management terminal 160 includes a content input unit 161 and a content identification information input unit 163.

  The content input unit 161 inputs content to be viewed by the consumer. The management terminal 160 transmits the content input by the content input unit 161 to the server 100 via the communication I / F 165.

  The content identification information input unit 163 inputs content identification information for uniquely identifying the content. The content identification information input unit 163 inputs a purchase pattern associated with the content identification information. The management terminal 160 associates the content identification information input by the content identification information input unit 163 with the purchase pattern, and transmits it to the server 100 via the communication I / F 165.

  The POS terminal 150 includes a second reading unit 151 and a purchase information input unit 153. The second reading unit 151 reads consumer identification information of a consumer who has purchased a product. The purchase information input unit 153 inputs purchase information of a product purchased by a consumer. The POS terminal 150 associates the consumer identification information read by the second reading unit 151 with the purchase information input by the purchase information input unit 153, and transmits it to the server 100 via the communication I / F 155.

  The display terminal 140 includes a first imaging unit 141, a first reading unit 143, a content display unit 145, and a display performance information output unit 147. The first imaging unit 141 captures an image of the consumer. For example, the first imaging unit 141 is provided in the vicinity of the content display unit 145 and images a consumer who is viewing the content.

  The first reading unit 143 reads consumer identification information of consumers. For example, the first reading unit 143 is provided in the vicinity of the content display unit 145, and identifies the consumer by contact or non-contact with possession items such as an IC card, a magnetic card, and a mobile terminal of the consumer who is viewing the content. Read information. The first reading unit 143 can read the consumer identification information without making the consumer watching the content aware of the content, that is, without holding the belongings over the first reading unit 143. Good. The display terminal 140 associates the consumer image captured by the first imaging unit 141 with the consumer identification information read by the first reading unit 143, and transmits the associated image to the server 100 via the communication I / F 149. To do.

  The content display unit 145 displays content. Specifically, the content display unit 145 displays content provided from the server 100. The content display unit 145 may display content stored in the display terminal 140 in advance when the content is not provided from the server 100.

  The display result information output unit 147 outputs display result information indicating the display results of content by the content display unit 145. For example, the display terminal 140 associates the display record information output by the display record information output unit 147 with the consumer identification information read by the first reading unit 143 and associates the server 100 via the communication I / F 149. Send to.

  The server 100 includes a content storage unit 102, a content identification information storage unit 104, a purchase history information storage unit 106, a consumer identification information storage unit 108, and a display history information storage unit 110. The server 100 also includes a content identification information registration unit 112, a content registration unit 114, a consumer identification information registration unit 116, and a first recognition unit 118. The server 100 also includes a purchase pattern specifying unit 124, a content extracting unit 126, a content providing unit 128, a purchase information registering unit 130, a display performance information registering unit 132, and an advertisement effect determining unit 138.

  The content storage unit 102 stores content to be viewed by the consumer. In the content storage unit 102, each content is specified by identification information.

  The purchase history information storage unit 106 stores purchase history information for each type of consumer. Specifically, the purchase history information storage unit 106 stores purchase history information for each consumer identification information of the consumer.

  The content identification information storage unit 104 stores content identification information. Specifically, the content identification information storage unit 104 associates with the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106, and allows consumers who make purchase behaviors in the purchase pattern to view the content. Stores content identification information.

  The consumer identification information storage unit 108 stores consumer identification information. Specifically, the consumer identification information storage unit 108 stores consumer identification information, which is an example of the consumer type, and consumer face information, which is another example of the consumer type, in association with each other. To do.

  The display history information storage unit 110 stores display history information of content viewed by the consumer for each type of consumer. Specifically, the display history information storage unit 110 stores display history information of content viewed by the consumer for each consumer identification information. The display history information includes a plurality of display result information.

  The content storage unit 102, the purchase history information storage unit 106, the content identification information storage unit 104, the consumer identification information storage unit 108, and the display history information storage unit 110 may each be provided outside the server 100. For example, the content storage unit 102, the purchase history information storage unit 106, the content identification information storage unit 104, the consumer identification information storage unit 108, and the display history information storage unit 110 are a display terminal 140, a POS terminal 150, and a management terminal, respectively. 160 and any of the other information processing apparatuses.

  The content identification information registration unit 112 registers the content identification information and the purchase pattern in the content identification information storage unit 104 in association with each other. For example, the content identification information registration unit 112 registers the content identification information received from the management terminal 160 via the communication I / F 136 in association with the purchase pattern in the content storage unit 102.

  The content registration unit 114 registers content in the content storage unit 102. For example, the content registration unit 114 registers the content received from the management terminal 160 via the communication I / F 136 in the content storage unit 102.

  The consumer identification information registration unit 116 registers the consumer identification information of the consumer and the consumer face information in the consumer identification information storage unit 108 in association with each other. For example, the consumer identification information registration unit 116 recognizes the face information of the consumer from the consumer image received from the display terminal 140 via the communication I / F 134. Then, the consumer identification information registering unit 116 associates the recognized face information with the consumer identification information received from the display terminal 140 via the communication I / F 134 and registers it in the consumer identification information storage unit 108. .

  The first recognition unit 118 recognizes the type of the consumer from the captured consumer image. Specifically, the first recognition unit 118 recognizes the consumer identification information of the consumer from the consumer image received from the display terminal 140 via the communication I / F 134. For example, the first recognition unit 118 recognizes the consumer's face information from the consumer image received from the display terminal 140 via the communication I / F 134. Then, the first recognition unit 118 extracts the consumer identification information associated with the recognized face information from the consumer identification information storage unit 108.

  The purchase pattern specifying unit 124 specifies a consumer purchase pattern. For example, the purchase pattern specifying unit 124 specifies the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106 in association with the type of consumer recognized by the first recognition unit 118. Specifically, the purchase pattern specifying unit 124 specifies the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106 in association with the consumer identification information recognized by the first recognition unit 118. . For example, the purchase pattern specifying unit 124 extracts purchase history information associated with the consumer identification information recognized by the first recognition unit 118 from the purchase history information storage unit 106. Then, the purchase pattern specifying unit 124 specifies the purchase pattern indicated by the extracted purchase history information.

  The purchase pattern specifying unit 124 may specify the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106 in association with the type of consumer received from the display terminal 140. Specifically, the purchase pattern specifying unit 124 may specify the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106 in association with the consumer identification information received from the display terminal 140. . For example, the purchase pattern specifying unit 124 may extract purchase history information associated with the consumer identification information received from the display terminal 140 from the purchase history information storage unit 106. Then, the purchase pattern specifying unit 124 may specify a purchase pattern indicated by the extracted purchase history information. When a plurality of purchase patterns are associated with the consumer identification information, the purchase pattern specifying unit 124 may specify a plurality of purchase patterns.

  The content extraction unit 126 extracts content identified by the content identification information stored in the content identification information storage unit 104 in association with the purchase pattern specified by the purchase pattern specification unit 124. When a plurality of contents are associated with the purchase pattern specified by the purchase pattern specifying unit 124, the content extracting unit 126 may extract a plurality of contents. When the purchase pattern specifying unit 124 specifies a plurality of purchase patterns, the content extraction unit 126 may extract the contents associated with the purchase pattern for each of the plurality of purchase patterns.

  The content providing unit 128 causes the consumer who is making a purchase behavior with the purchase pattern specified by the purchase pattern specifying unit 124 to view the content extracted by the content extraction unit 126. Specifically, the content providing unit 128 transmits the content extracted by the content extracting unit 126 to the display terminal 140 via the communication I / F 134. When the content extracting unit 126 extracts a plurality of contents, the content providing unit 128 may transmit the plurality of contents to the display terminal 140.

  The purchase information registration unit 130 registers purchase information in the purchase history information storage unit 106. Specifically, the purchase information registration unit 130 associates the purchase information received from the POS terminal 150 via the communication I / F 134 with the consumer identification information and registers them in the purchase history information storage unit 106.

  The display result information registration unit 132 registers the display result information in the display history information storage unit 110. Specifically, the display record information registration unit 132 associates the display record information received from the display terminal 140 via the communication I / F 134 with the consumer identification information and registers it in the display history information storage unit 110. For example, the display result information includes information such as a display location, a display date and time, and content identification information. The display result information may further include a content display time or a time when a consumer views the content. The time when the consumer views the content may be obtained from, for example, the consumer image captured by the first imaging unit 141 when the display terminal 140 displays the content.

  Based on the display history information stored in the display history information storage unit 110 and the purchase history information stored in the purchase history information storage unit 106, the advertisement effect determination unit 138 allows the consumer to view the content. To determine the effectiveness of advertising. The advertisement effect determination unit 138 indicates the date and time when the consumer purchased the product indicated in the purchase history information and the date and time when the content was displayed as indicated in the display history information, that is, the consumer viewed the content. The advertisement effect may be determined based on the difference from the date and time. The advertisement effect determination unit 138 may determine that there is an advertisement effect when the calculated difference is less than a specified value.

  For example, it is assumed that the date when the consumer A views the content A is “1 January 12:00”. Further, it is assumed that the date and time when the consumer A purchased the product A was “January 1, 12:05”. Furthermore, it is assumed that the specified value is “10 minutes”. In this case, the advertisement effect determination unit 138 calculates “5 minutes”, which is the difference between the date and time when the consumer A viewed the content and the date and time when the consumer A purchased the product A. Since the calculated difference “5 minutes” is less than the prescribed value “10 minutes”, the advertisement effect determination unit 138 determines that there is an advertisement effect due to the consumer A viewing the content A.

  The advertisement effect determination unit 138 may determine the degree of the advertisement effect according to the calculated difference. For example, the advertisement effect determination unit 138 may determine that the advertisement effect is higher as the calculated difference is smaller.

  Further, the advertisement effect determination unit 138 may determine the degree of advertisement effect according to the number of items purchased by the consumer. For example, the advertising effectiveness determination unit 138 may determine that the advertising effect is higher as the number of purchases by the consumer is larger.

  Further, the advertisement effect determination unit 138 performs advertisement based on the identity between the consumer who purchased the product indicated in the purchase history information and the consumer who viewed the content indicated in the display history information. The effect may be judged. For example, the advertisement effect determination unit 138 may determine that there is an advertisement effect when the consumer who purchased the product and the consumer who viewed the content are the same.

  Further, the advertisement effect determination unit 138 is based on the identity between the place where the consumer purchased the product shown in the purchase history information and the place where the content is shown shown in the display history information. The advertisement effect may be judged. For example, the advertisement effect determination unit 138 may determine that the advertisement effect is present when the store where the consumer purchased the product is the same as the store where the content is displayed.

  Further, the advertisement effect determination unit 138 may determine the degree of the advertisement effect according to the length of the distance between the place where the consumer purchased the product and the place where the content is displayed. For example, the advertisement effect determination unit 138 may determine that the advertisement effect is higher as the distance between the store where the consumer purchased the product and the place where the content is displayed is shorter.

  In addition, the advertisement effect determination unit 138 aggregates the number of times content is displayed, that is, the number of times the content is viewed by the consumer for each content, based on the display history information stored in the display history information storage unit 110. May be. Furthermore, the advertisement effect determination unit 138 may calculate the probability that a product has been purchased with respect to the number of times of content display, based on the total number of times of content display and the result of the determination process.

  In addition, when the display history information stored in the display history information storage unit 110 includes a time when the consumer views the content, the advertisement effect determination unit 138 performs, for each content, based on the display history information. The time when the consumer views the content may be aggregated. Moreover, you may total the time which watched the content for every consumer.

  The advertisement effect determination unit 138 may periodically perform the various processes described above. The advertisement effect determination unit 138 may store the results of the various processes described above in a database each time, or may transmit the results to other information processing apparatuses.

  Note that the functional configuration of the content providing system 10 is not limited to the functional configuration described above. For example, the content display terminal 140 may include the first recognition unit 118. That is, the display terminal 140 may recognize the type of the subject instead of the server 100. Further, the display terminal 140 may include a consumer identification information storage unit 108. Thereby, the display terminal 140 may recognize the type of the subject without performing communication with the server 100 each time.

  In addition, the display terminal 140 may include a purchase pattern specifying unit 124. That is, the display terminal 140 may specify the purchase pattern of the subject instead of the server 100. Further, the display terminal 140 may include a purchase history information storage unit 106. Thereby, the display terminal 140 may specify the purchase pattern of the subject without performing communication with the server 100 each time.

  In addition, the display terminal 140 may include a content extraction unit 126. That is, the display terminal 140 may extract content associated with the purchase pattern of the subject instead of the server 100. Further, the display terminal 140 may include the content storage unit 102. Thereby, the display terminal 140 may extract the content associated with the purchase pattern of the subject without performing communication with the server 100 each time.

  FIG. 3 shows an example of a processing flow by the content providing system 10. Here, an example of a processing flow by the content providing system 10 having the functional configuration shown in FIG. 2 is shown.

  First, in the management terminal 160, content is input by the content input unit 161 (S202). Next, in the server 100, the content registration unit 114 registers the content input in S202 in the content storage unit 102 (S204). The content providing system 10 may repeatedly perform a series of processes from S202 to S204. The content providing system 10 may perform a series of processes from S202 to S204 in parallel with other processes.

  Next, in the management terminal 160, content identification information is input by the content identification information input unit 163 (S212). Next, in the server 100, the content identification information registration unit 112 registers the content identification information input in S212 in the content identification information storage unit 104 (S214). The content providing system 10 may repeatedly perform a series of processes from S212 to S214. The content providing system 10 may perform a series of processes from S212 to S214 in parallel with other processes.

  Next, in the POS terminal 150, the purchase information of the product purchased by the consumer is input by the purchase information input unit 153 (S222). Further, the second reading unit 151 reads the consumer identification information of the consumer who purchased the product (S224).

  Then, in the server 100, the purchase information registration unit 130 associates the purchase information input in S222 with the consumer identification information read in S224 and registers them in the purchase history information storage unit 106 (S226). The content providing system 10 may repeatedly perform a series of processes from S222 to S226. The content providing system 10 may perform a series of processes from S222 to S226 in parallel with other processes. For example, the content providing system 10 may perform a series of processes from S222 to S226 each time a consumer purchases a product.

  Next, in the display terminal 140, the first image capturing unit 141 captures an image of a consumer who is viewing the content (S232). Further, the first reading unit 143 reads the consumer identification information of the consumer who is viewing the content (S234).

  In the server 100, when the consumer identification information read in S234 is not registered in the consumer identification information storage unit 108, the consumer identification information registration unit 116 uses the consumer image captured in S232 to Consumer face information is recognized (S236). Then, the consumer identification information registration unit 116 registers the consumer identification information read in S234 in the consumer identification information storage unit 108 in association with the face information recognized in S236 (S238). Further, the purchase pattern specifying unit 124 extracts the purchase history information associated with the consumer identification information read in S234 from the purchase history information storage unit 106 (S242), and proceeds to S244.

  On the other hand, in the server 100, when the consumer identification information read in S234 is registered in the consumer identification information storage unit 108, the first recognition unit 118 uses the consumer image captured in S232 to Consumer face information is recognized (S236). Then, the first recognition unit 118 extracts the consumer identification information associated with the face information recognized in S236 from the consumer identification information storage unit 108 (S240). Further, the purchase pattern specifying unit 124 extracts the purchase history information associated with the consumer identification information extracted in S240 from the purchase history information storage unit 106 (S242), and proceeds to S244.

  Subsequently, the purchase pattern specified by the purchase history information extracted in S242 is specified by the purchase pattern specifying unit 124 (S244). Then, the content extraction unit 126 extracts the content identified by the content identification information stored in the content identification information storage unit 104 in association with the purchase pattern specified in S244 (S246). Furthermore, the content extraction unit 128 provides the content extracted in S246 to the display terminal 140 (S248).

  On the display terminal 140, the content display unit 145 displays the content provided in S248 (S250). Then, the display result information output unit 147 outputs display result information indicating the display result of the content displayed in S250 (S252).

  Further, in the server 100, the display record information registration unit 132 associates the display record information output in S252 with the consumer identification information read in S234, or the display record information output in S252 and S240. The extracted consumer identification information is associated with and registered in the display history information storage unit 110 (S254). The content providing system 10 may repeatedly perform a series of processes from S232 to S254. Further, the content providing system 10 may perform a series of processing from S232 to S254 in parallel with other processing. For example, the content providing system 10 may perform a series of processes from S232 to S254 each time the first imaging unit 141 of the display terminal 140 images a consumer.

  The subject of each process in the content providing system 10 is not limited to the above. For example, some or all of the processing performed by the server 100 may be processed by the display terminal 140, the POS terminal 150, the management terminal 160, or another information processing apparatus instead of the server 100. For example, the server 100 displays the content stored in the content storage unit 102, the content identification information stored in the content identification information storage unit 104, and the purchase history information stored in the purchase history information storage unit 106. You may transmit to the terminal 140 previously. Thereby, the display terminal 140 can process a series of processes from S236 to S248 on behalf of the server 100.

  FIG. 4 shows an example of content identification information stored in the content identification information storage unit 104. In the content identification information storage unit 104, the content identification information is stored in association with the purchase pattern.

  For example, in the content identification information storage unit 104 shown in FIG. 4, the content identification information “content 0001” is stored in association with the purchase pattern “purchase pattern A”. The content having the content identification information “content 0001” includes the advertisement moving image of the product “CDD” with the price “2500 yen”. The content identification information “content 0002” is stored in association with the purchase pattern “purchase pattern B”. For example, the content having the content identification information “content 0002” includes an advertisement video of the product “cosmetic C” with the price “2000 yen”.

  In the content identification information storage unit 104, one piece of content identification information may be stored in association with a plurality of purchase patterns. In the content identification information storage unit 104, one purchase pattern may be stored in association with a plurality of content identification information.

  FIG. 5 shows an example of purchase history information stored in the purchase history information storage unit 106. The purchase history information storage unit 106 stores purchase history information for each consumer identification information. The purchase history information includes at least one purchase information. Each purchase information includes consumer identification information, purchase date and time, purchase place, purchased product, and purchase price.

  For example, in the purchase history information storage unit 106 shown in FIG. 5, the purchase history information of the consumer identification information “consumer A” includes the purchased product “CD (CompactDisc) purchased at the purchase place“ XX record XX store ”. ) A ”, purchased product“ CDB ”, and purchased product“ CDC ”. In addition, the purchase history information of the consumer identification information “consumer B” includes purchase information of the purchased product “cosmetic A” and the purchased product “cosmetic B” purchased at the purchase place “□□ store □□ store”. including.

  The purchase pattern specifying unit 124 of the server 100 specifies the consumer purchase pattern specified by the consumer identification information based on the purchase history information shown in FIG. For example, the purchase pattern specifying unit 124 shows that the consumer A has purchased “CDA”, “CDB”, and “CDC” for “2500 yen” as shown in the purchase history information shown in FIG. From this, the purchase pattern “purchase pattern A” of “consumer A often purchases a CD of around 2500 yen” is specified.

  In this case, the content extraction unit 126 specifies the content identification information “content 0001” associated with the purchase pattern “purchase pattern A” by referring to the content identification information storage unit 104 illustrated in FIG. Then, the content extraction unit 126 extracts the content having the specified content identification information “content 0001” from the content storage unit 102. As described with reference to FIG. 4, the content having the content identification information “content 0001” includes the advertisement video of the product “CDD” with the price “2500 yen”. For this reason, the content extraction unit 126 can extract content with a high advertising effect for the consumer A.

  Further, the purchase pattern specifying unit 124 indicates that the consumer B has purchased “cosmetic B”, which is more expensive than “cosmetic A”, after the consumer B has purchased “cosmetic A”, as shown in the purchase history information shown in FIG. From the fact, the purchase pattern “purchase pattern B” of “consumer B purchases expensive cosmetics step by step” is specified. In this case, the content extraction unit 126 specifies the content identification information “content 0002” associated with the purchase pattern “purchase pattern B” by referring to the content identification information storage unit 104 illustrated in FIG. Then, the content extraction unit 126 extracts the content having the specified content identification information “content 0002” from the content storage unit 102. As described with reference to FIG. 4, the content having the content identification information “content 0002” includes an advertisement moving image of the product “cosmetic C” with the price “2000 yen”. For this reason, the content extraction unit 126 can extract content with a high advertising effect on the consumer B.

  FIG. 6 shows an example of display history information stored in the display history information storage unit 110. The display history information storage unit 110 stores display history information for each piece of consumer identification information. The display history information includes at least one display result information. Each display result information includes consumer identification information, display date and time, display location, and content identification information.

  For example, in the display history information storage unit 110 illustrated in FIG. 6, the content identification information “content 0001” displayed at the display location “XX record XX store” is included in the display history information of the consumer identification information “consumer A”. Display information of contents having " Further, the display history information of the consumer identification information “consumer B” includes display result information of the content having the content identification information “content 0002” displayed at the display location “□□ store □□ store”.

  FIG. 7 shows an example of consumer identification information stored in the consumer identification information storage unit 108. In the consumer identification information storage unit 108, the consumer identification information is stored in association with the face information. For example, in the consumer identification information storage unit 108 shown in FIG. 7, the consumer identification information “consumer A” is stored in association with the face information “face A”. The consumer identification information “Consumer B” is stored in association with the face information “Face B”.

  The face information may be generated using an existing face recognition technique. For example, the face information indicates at least one characteristic of contour, eyes, mouth, and nose. The content providing system 10 may recognize the consumer identification information of the consumer using biometric authentication information such as fingerprint data, iris data, voiceprint data, vein data instead of the face information.

  The first recognition unit 118 of the server 100 recognizes the consumer identification information of the consumer from the captured consumer image based on the consumer identification information stored in the consumer identification information storage unit 108. . For example, the first recognition unit 118 extracts feature points of the consumer image transmitted from the display terminal 140 using an existing face recognition technology. Then, the first recognition unit 118 searches the consumer identification information storage unit 108 for face information having a feature point that matches the extracted feature point. Furthermore, the first recognition unit 118 extracts consumer identification information associated with the searched face information from the consumer identification information storage unit 108. Thereby, consumer identification information can recognize consumer identification information of a consumer.

  FIG. 8 shows another example of the content providing system 10 according to the embodiment. The functional configuration other than the portions described below is the same as that of the content providing system 10 shown in FIG. 1, and redundant description is omitted.

  When the consumer 20 purchases a product, the POS terminal 150 receives purchase information. The POS terminal 150 includes a digital camera 195 as an example of a second imaging unit. The digital camera 195 captures an image of the consumer 20 who purchased the product.

  The POS terminal 150 associates the input purchase information with the image of the consumer 20 captured by the digital camera 195 and transmits it to the server 100. The server 100 recognizes the face information or attribute information of the consumer 20 from the image transmitted from the POS terminal 150. Then, the server 100 stores the purchase information transmitted from the POS terminal 150 as purchase history information in association with the recognized face information or attribute information.

  The display terminal 140 transmits the image of the consumer 20 captured by the digital camera 180 to the server 100. The server 100 recognizes the face information or attribute information of the consumer 20 based on the consumer 20 image transmitted from the display terminal 140. Then, the server 100 recognizes the face information or attribute information recognized based on the purchase history information associated with the recognized face information or attribute information among the purchase history information stored in the server 100. The purchase pattern of the consumer 20 specified by is specified. Then, the server 100 provides the display terminal 140 with content that is associated with the identified purchase pattern in advance. As a result, the server 100 allows the consumer 20 whose image is captured by the display terminal 140 to view content corresponding to the purchase pattern of the consumer 20.

  As described above, according to the content providing system 10 of the present embodiment, the consumer is recognized from the image transmitted from the display terminal 140, and the content associated with the recognized consumer purchase pattern is automatically detected. And can be displayed on the display terminal 140. Accordingly, it is possible to allow the consumer to view appropriate content according to the purchase pattern of the consumer without causing the consumer to take time. In addition, since it is intended for consumers for each face information or attribute, it is possible to suppress the consumption of resources such as a hard disk and a memory and to increase the processing speed.

  FIG. 9 shows another example of the functional configuration of the content providing system 10 according to the embodiment. The functional configuration other than the portions described below is the same as that of the content providing system 10 shown in FIG. 2, and a duplicate description is omitted.

  The POS terminal 150 further includes a second imaging unit 751 in addition to the functional configuration of the POS terminal 150 shown in FIG. Further, the POS terminal 150 does not have the second reading unit 151 with respect to the functional configuration of the POS terminal 150 shown in FIG.

  The second imaging unit 751 captures an image of the consumer who purchased the product. The POS terminal 150 associates the consumer image captured by the second imaging unit 751 with the purchase information input by the purchase information input unit 153 and transmits the associated image to the server 100 via the communication I / F 155.

  The display terminal 140 does not have the first reading unit 143 with respect to the functional configuration of the display terminal 140 illustrated in FIG. The server 100 further includes a second recognition unit 702 with respect to the functional configuration of the server 100 illustrated in FIG. In addition, the server 100 does not have the consumer identification information registration unit 116 and the consumer identification information storage unit 108 with respect to the functional configuration of the server 100 illustrated in FIG.

  The purchase history information storage unit 106 stores purchase history information for each piece of consumer face information or attribute information. The display history information storage unit 110 stores display history information of content viewed by the consumer for each face information or attribute information of the consumer. The first recognition unit 118 recognizes the consumer's face information or attribute information from the consumer image received from the display terminal 140 via the communication I / F 134.

  The purchase pattern specifying unit 124 specifies the purchase pattern indicated by the purchase history information stored in the purchase history information storage unit 106 in association with the consumer face information or attribute information recognized by the first recognition unit 118. For example, the purchase pattern specifying unit 124 extracts purchase history information associated with consumer face information or attribute information recognized by the first recognition unit 118 from the purchase history information storage unit 106. Then, the purchase pattern specifying unit 124 specifies the purchase pattern indicated by the extracted purchase history information.

  The second recognition unit 702 recognizes the face information or attribute information of the consumer from the consumer image received from the POS terminal 150 via the communication I / F 134. The purchase information registration unit 130 stores purchase history information by associating purchase information received from the POS terminal 150 via the communication I / F 134 with face information or attribute information identification information recognized by the second recognition unit 702. Registered in the unit 106. The display result information registration unit 132 displays the display result information received from the display terminal 140 via the communication I / F 134 and the consumer face information or attribute information recognized by the first recognition unit 118 in association with each other. Register in the history information storage unit 110.

  FIG. 10 shows another example of the processing flow by the content providing system 10. Here, an example of the flow of processing by the content providing system 10 having the functional configuration shown in FIG. 9 is shown.

  First, in the management terminal 160, content is input by the content input unit 161 (S802). Next, in the server 100, the content registration unit 114 registers the content input in S802 in the content storage unit 102 (S804). The content providing system 10 may repeatedly perform a series of processes from S802 to S804. Further, the content providing system 10 may perform a series of processes from S802 to S804 in parallel with other processes.

  Next, in the management terminal 160, content identification information is input by the content identification information input unit 163 (S812). Next, in the server 100, the content identification information registration unit 112 registers the content identification information input in S812 in the content identification information storage unit 104 (S814). The content providing system 10 may repeatedly perform a series of processes from S812 to S814. Further, the content providing system 10 may perform a series of processes from S812 to S814 in parallel with other processes.

  Next, in the POS terminal 150, the purchase information input unit 153 inputs the purchase information of the product purchased by the consumer (S822). In addition, the second imaging unit 751 captures an image of the consumer who purchased the product (S824).

  Then, in the server 100, the second recognition unit 702 recognizes the consumer's face information or attribute information from the consumer image captured in S824 (S826). Further, the purchase information registration unit 130 associates the purchase information input in S822 with the face information or attribute information recognized in S826, and registers them in the purchase history information storage unit 106 (S828). The content providing system 10 may repeatedly perform a series of processes from S822 to S828. Further, the content providing system 10 may perform a series of processing from S822 to S828 in parallel with other processing. For example, the content providing system 10 may perform a series of processes from S822 to S828 every time a consumer purchases a product.

  Next, in the display terminal 140, the first image capturing unit 141 captures an image of a consumer who is viewing the content (S832). In the server 100, the consumer identification information registration unit 116 recognizes the face information or attribute information of the consumer from the consumer image captured in S832 (S836). Further, the purchase history information associated with the face information or attribute information recognized in S836 is extracted from the purchase history information storage unit 106 by the purchase pattern specifying unit 124 (S842).

  Subsequently, the purchase pattern specified by the purchase history information extracted in S842 is specified by the purchase pattern specifying unit 124 (S844). Then, the content extraction unit 126 extracts the content identified by the content identification information stored in the content identification information storage unit 104 in association with the purchase pattern specified in S844 (S846). Further, the content providing unit 128 provides the content extracted in S846 to the display terminal 140 (S848).

  In the display terminal 140, the content display unit 145 displays the content provided in S848 (S850). Then, the display result information output unit 147 outputs display result information indicating the display result of the content displayed in S850 (S852).

  Further, in the server 100, the display record information registration unit 132 associates the display record information output in S852 with the face information or attribute information recognized in S836, and registers them in the display history information storage unit 110 (S854). ). The content providing system 10 may repeatedly perform a series of processes from S832 to S854. Further, the content providing system 10 may perform a series of processing from S832 to S854 in parallel with other processing. For example, the content providing system 10 may perform a series of processes from S832 to S854 each time the first imaging unit 141 of the display terminal 140 images a consumer.

  The subject of each process in the content providing system 10 is not limited to the above. For example, some or all of the processing performed by the server 100 may be processed by the display terminal 140, the POS terminal 150, the management terminal 160, or another information processing apparatus instead of the server 100. For example, the server 100 displays the content stored in the content storage unit 102, the content identification information stored in the content identification information storage unit 104, and the purchase history information stored in the purchase history information storage unit 106. You may transmit to the terminal 140 previously. Thereby, the display terminal 140 can process a series of processes from S836 to S848 in place of the server 100.

  FIG. 11 shows another example of purchase history information stored in the purchase history information storage unit 106. Here, an example of purchase history information stored in the purchase history information storage unit 106 shown in FIG. 9 is shown. The purchase history information storage unit 106 stores purchase history information for each piece of consumer attribute information. The purchase history information includes at least one purchase information. Each purchase information includes attribute information, purchase date and time, purchase place, purchased product, and purchase price.

  For example, in the purchase history information storage unit 106 illustrated in FIG. 5, the purchase history information of the attribute information “F1 (female 20 to 34 years old)” includes the purchased product “ CD (Compact Disc) A ”, purchased product“ CDB ”, and purchased product“ CDC ”. In addition, the purchase history information of the attribute information “F2 (female 35 to 49 years old)” includes purchase product “cosmetic A” and purchase product “cosmetic B” purchased at the purchase place “□□ store □□ store”. Contains purchasing information.

  The purchase pattern specifying unit 124 of the server 100 specifies the consumer purchase pattern specified by the consumer attribute information based on the purchase history information shown in FIG. Then, the content extraction unit 126 can extract content that is associated with the specified purchase pattern and has high advertising effect on the consumer specified by the consumer attribute information. The attribute information is not limited to the age group and sex, and may include, for example, a physique, a state, a facial expression, a beauty degree, and the like.

  FIG. 12 shows another example of purchase history information stored in the purchase history information storage unit 106. Here, another example of the purchase history information stored in the purchase history information storage unit 106 shown in FIG. 9 is shown. The purchase history information storage unit 106 stores purchase history information for each consumer face information. The purchase history information includes at least one purchase information. Each purchase information includes face information, purchase date and time, purchase place, purchased product, and purchase price.

  For example, in the purchase history information storage unit 106 shown in FIG. 5, the purchase history information of the face information “Face A” includes the purchased product “CD (Compact Disc) A” purchased at the purchase place “XX record XX store”. , Purchase information of the purchased product “CDB” and the purchased product “CDC”. The purchase history information of the face information “Face B” includes purchase information of the purchased product “Cosmetic A” and the purchased product “Cosmetic B” purchased at the purchase place “□□ store □□ store”.

  The purchase pattern specifying unit 124 of the server 100 specifies the consumer purchase pattern specified by the consumer face information based on the purchase history information shown in FIG. Then, the content extraction unit 126 can extract content that is associated with the specified purchase pattern and has high advertising effect on the consumer specified by the consumer face information.

  The content providing system 10 according to the present embodiment can be used as, for example, a sales promotion tool such as digital signage that displays video advertisements on a display in a timely manner. The content providing system 10 may be used as a sales promotion tool that displays not only a moving image but also a still image, sound, or text on a display.

  FIG. 13 shows an exemplary hardware configuration of the server 100. The server 100 includes a CPU peripheral unit having a CPU 1505, a RAM 1520, a graphic controller 1575, and a display device 1580 connected to each other by a host controller 1582. The server 100 also includes an input / output unit including a communication I / F 1530, a hard disk drive 1540, and a CD-ROM drive 1560 connected to the host controller 1582 by an I / O (input / output) controller 1584. Further, the server 100 includes a legacy input / output unit having a ROM 1510 connected to an I / O controller 1584, an FD (flexible disk) drive 1550, and an I / O (input / output) chip 1570.

  The host controller 1582 connects the RAM 1520 to the CPU 1505 and the graphic controller 1575 that access the RAM 1520 at a high transfer rate. The CPU 1505 operates based on programs stored in the ROM 1510 and the RAM 1520 to control each unit. The graphic controller 1575 acquires image data generated by the CPU 1505 or the like on a frame buffer provided in the RAM 1520 and displays the image data on the display device 1580. Alternatively, the graphic controller 1575 may include a frame buffer that stores image data generated by the CPU 1505 or the like.

  The I / O controller 1584 connects the host controller 1582 to the communication I / F 1530, the hard disk drive 1540, and the CD-ROM drive 1560, which are relatively high-speed input / output devices. The communication I / F 1530 communicates with the outside via a network. The hard disk drive 1540 stores programs and data used by the CPU 1505. The CD-ROM drive 1560 reads a program or data from the CD-ROM 1595 and provides it to the hard disk drive 1540 via the RAM 1520.

  The I / O controller 1584 is connected to the ROM 1510, the FD drive 1550, and the relatively low-speed input / output device of the I / O chip 1570. The ROM 1510 stores a boot program executed by the CPU 1505 when the server 100 is started up, a program depending on the hardware of the server 100, and the like. The FD drive 1550 reads a program or data from the flexible disk 1590 and provides it to the hard disk drive 1540 via the RAM 1520. The I / O chip 1570 connects various input / output devices via the FD drive 1550, for example, a parallel port, a serial port, a keyboard port, a mouse port, and the like.

  A program provided to the hard disk drive 1540 via the RAM 1520 is stored in a recording medium such as the flexible disk 1590, the CD-ROM 1595, or an IC card and provided by the user. The program is read from the recording medium, installed in the hard disk drive 1540 in the server 100 via the RAM 1520, and executed by the CPU 1505. The program installed and executed on the server 100 works on the CPU 1505 or the like to cause the computer to function as each functional unit included in the server 100 described with reference to FIGS.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

1 shows an example of a content providing system 10 according to an embodiment. 1 shows an example of a functional configuration of a content providing system 10 according to an embodiment. An example of the flow of processing by the content providing system 10 is shown. An example of content identification information stored in the content identification information storage unit 104 is shown. An example of purchase history information stored in the purchase history information storage unit 106 is shown. An example of display history information stored in the display history information storage unit 110 is shown. An example of consumer identification information stored in the consumer identification information storage unit 108 is shown. The other example of the content provision system 10 which concerns on embodiment is shown. The other example of a function structure of the content provision system 10 which concerns on embodiment is shown. Another example of the flow of processing by the content providing system 10 is shown. Another example of purchase history information stored in the purchase history information storage unit 106 is shown. Another example of purchase history information stored in the purchase history information storage unit 106 is shown. 2 shows an exemplary hardware configuration of a server 100.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Content provision system 20 Consumer 100 Server 102 Content storage part 104 Content identification information storage part 106 Purchase history information storage part 108 Consumer identification information storage part 110 Display history information storage part 112 Content identification information registration part 114 Content registration part 116 Consumption Person identification information registration unit 118 First recognition unit 124 Purchase pattern identification unit 126 Content extraction unit 128 Content provision unit 130 Purchase information registration unit 132 Display result information registration unit 134 Communication I / F
136 Communication I / F
138 Advertising Effect Determination Unit 140 Display Terminal 141 First Imaging Unit 143 First Reading Unit 145 Content Display Unit 147 Display Performance Information Output Unit 149 Communication I / F
150 POS Terminal 151 Second Reading Unit 153 Purchasing Information Input Unit 155 Communication I / F
160 Management Terminal 161 Content Input Unit 163 Content Identification Information Input Unit 165 Communication I / F
170 Network 180 Digital Camera 185 Reader 190 Reader 195 Digital Camera 702 Second Recognition Unit 751 Second Imaging Unit 1505 CPU
1510 ROM
1520 RAM
1530 Communication I / F
1540 Hard disk drive 1550 FD drive 1560 CD-ROM drive 1570 I / O chip 1575 Graphic controller 1580 Display device 1582 Host controller 1584 I / O controller 1590 Flexible disk 1595 CD-ROM

Claims (7)

A purchase history information storage unit for storing purchase history information for each type of consumer;
A content identification information storage unit that stores content identification information that is associated with a purchase pattern indicated by the purchase history information and that is made to be viewed by a consumer who is making a purchase with the purchase pattern;
A recognition unit for recognizing the type of the consumer from the captured consumer image;
A purchase pattern specifying unit for specifying a purchase pattern indicated by the purchase history information stored in the purchase history information storage unit in association with the type of consumer recognized by the recognition unit;
A content extraction unit that extracts content identified by the content identification information stored in the content identification information storage unit in association with the purchase pattern identified by the purchase pattern identification unit;
A content providing system comprising: a content providing unit that causes a consumer who is making a purchase behavior to view the content extracted by the content extracting unit with the purchase pattern specified by the purchase pattern specifying unit. The purchase history information storage unit stores the purchase history information for each consumer identification information of the consumer,
The recognition unit recognizes consumer identification information of the consumer from the captured consumer image,
The purchase pattern identification unit identifies a purchase pattern indicated by purchase history information stored in the purchase history information storage unit in association with the consumer identification information recognized by the recognition unit. Content provision system. The purchase history information storage unit stores the purchase history information for each face information of the consumer,
The recognizing unit recognizes the face information of the consumer from the captured consumer image,
The content providing system according to claim 1, wherein the purchase pattern specifying unit specifies a purchase pattern indicated by purchase history information stored in the purchase history information storage unit in association with the face recognized by the recognition unit. . The purchase history information storage unit stores the purchase history information for each attribute information of the consumer,
The recognizing unit recognizes the attribute information of the consumer from the captured consumer image,
The content providing system according to claim 1, wherein the purchase pattern specifying unit specifies a purchase pattern indicated by purchase history information stored in the purchase history information storage unit in association with the attribute recognized by the recognition unit. . A display history information storage unit for storing display history information of content viewed by the consumer for each type of consumer;
An advertisement by causing the consumer to view the content based on the display history information stored in the display history information storage unit and the purchase history information stored in the purchase history information storage unit The content provision system according to any one of claims 1 to 4, further comprising: an advertisement effect determination unit that determines an effect. A purchase history information storage stage for storing purchase history information for each consumer type in a purchase history information storage unit;
A content identification information storage step of storing, in a content identification information storage unit, content identification information associated with the purchase pattern indicated by the purchase history information and viewed by a consumer who is making a purchase with the purchase pattern.
A recognition stage for recognizing the consumer type from the captured consumer image;
A purchase pattern identifying step for identifying a purchase pattern indicated by the purchase history information stored in the purchase history information storage unit in association with the consumer type recognized in the recognition step;
A content extraction step of extracting content identified by the content identification information stored in the content identification information storage unit in association with the purchase pattern identified in the purchase pattern identification step;
A content providing method comprising: a content providing step of causing a consumer who is making a purchase with the purchase pattern specified in the purchase pattern specifying step to view the content extracted in the content extraction step. Computer
A purchase history information storage unit that stores purchase history information for each type of consumer,
Corresponding to the purchase pattern indicated by the purchase history information, a content identification information storage unit for storing content identification information to be viewed by a consumer who is making a purchase with the purchase pattern, from the captured consumer image, A recognition unit that recognizes the type of the consumer,
A purchase pattern specifying unit for specifying a purchase pattern indicated by the purchase history information stored in the purchase history information storage unit in association with the type of consumer recognized by the recognition unit;
A content extraction unit for extracting content identified by the content identification information stored in the content identification information storage unit in association with the purchase pattern identified by the purchase pattern identification unit;
And a program that causes the content extracted by the content extracting unit to function as a content providing unit that allows a consumer who is making a purchase with the purchase pattern specified by the purchase pattern specifying unit to view the content.

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