JP2009288825A - Electric commercial transaction support method utilizing ic tag - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that the efficient achievement of electronic commercial transaction is not examined according to the display content (for example, merchandise) of an advertisement medium such as a poster in the prior art, and further in the concrete, that it is necessary to create and prepare an image in advance for each merchandise or advertising medium in order to output image information for electronic transaction to a mobile phone or the like. <P>SOLUTION: This electronic commercial transaction support method utilizing an IC tag includes: preparing the model information of image information and layout information showing the display position of the model information of each merchandise in advance; and determining the change content of the model information, that is, what type of image information should be created by using a relationship between information to identify layout or merchandise read from an IC tag attached to an advertising medium and the layout information. In other word, this invention relates to the one for preparing the model information and creating image information by customizing the model information based on the read layout (merchandise) ID. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a technology that supports data carriers (including barcodes) such as IC tags in electronic commerce using terminal devices including mobile phones. In particular, the present invention relates to a method for generating a display screen of a terminal device according to a product or the like when performing electronic commerce.

  Currently, electronic commerce called Internet shopping is actively performed using a PC or a mobile phone. In such electronic commerce, each shopping site is accessed, a desired product is selected and purchased from there. In particular, it is also possible to read a two-dimensional barcode printed on an advertising medium including posters and magazines and access a site related to a product displayed on the advertising medium. This is to access a general purpose screen.

  On the other hand, in addition to the two-dimensional barcode, IC tags are attracting attention as a means for specifying things and information. For example, Patent Document 1 includes an IC tag in which access information to an external information source is stored in an IC tag attached to a book, and external information can be acquired by a portable terminal or a computer based on the access information The book is described. More specifically, the book 1 with an IC tag in which the IC tag 3 is provided on one or a plurality of pages, the IC tag 3 is provided with a transmission means and a memory for transmitting by a resonance circuit, and at least a portable terminal in the memory The IC is configured to store guide information to be displayed on the access point 7 and access information to the server associated with the guide information, and transmit the information to the IC tag reader 10 connected to the portable terminal 7. A tagged book is disclosed.

JP 2007-26277 A

  Here, in electronic commerce, the consumer's willingness to purchase is further improved by displaying on the terminal device a screen customized according to the situation such as the contents of the advertising medium. For example, a service for displaying a screen called “My Page” by ID is also performed.

  However, in the prior art such as Patent Document 1, when screen information corresponding to display contents (for example, products) of an advertising medium is to be output, the screen is generated in advance for each product or each advertising medium. It is necessary to prepare. Moreover, there was no thing which considered the display content of advertising media, such as goods.

  Therefore, in the present invention, the template information of the screen information and the layout information indicating the display position in the template information of each product are prepared in advance, and information for identifying the layout or product read from the IC tag attached to the advertisement medium Using the relationship between the layout information, the contents of the template information change, that is, what screen information is generated is determined. In other words, the present invention prepares template information, customizes the template information based on the read layout (product) ID, and generates screen information.

More specifically, in an electronic commerce support method using an IC tag that supports a transaction of a product related to the display content of the advertisement medium using an IC tag attached to the advertisement medium,
First identification information for specifying template information including product information, which is template information in the screen information used for the transaction stored in the IC tag by the terminal device having the reading function, and the product to be traded Reading second identification information for defining the layout of the information in the screen information;
The terminal device stores the first identification information and the second identification information in association with the template information and the first identification information via the network, and stores layout information indicating the layout. To the advertisement management server having the content DB,
The advertisement management server searches for template information corresponding to the transmitted first identification information, specifies layout information corresponding to the second identification information,
The advertisement management server generates screen information using the searched template information and the specified layout information,
The advertisement management server transmits the generated screen information to the terminal device,
Screen information corresponding to the advertising medium can be displayed on the terminal device.

In the electronic commerce support method using this IC tag,
The first identification information is an organization ID for identifying a sales organization of the product, and the second identification information is a default log indicating a display position of the product information and a display position in the template information. It is a product ID that has a correspondence relationship,
The content DB includes a first table that stores the organization ID and a template information ID that identifies the template information in association with each other, and a second table that stores the product ID and the default log in association with each other. ,
The advertisement management server searches the first table for a template information ID corresponding to the organization ID transmitted from the terminal device, specifies a default log corresponding to the product ID transmitted from the terminal device,
The said advertisement management server produces | generates the said screen information by performing a predetermined | prescribed process about the merchandise information displayed on the display position shown by the specified said default.

Furthermore, in the electronic commerce support method using this IC tag,
The advertisement management server displays the screen by switching the product information displayed at the display position specified by the specified default log and the display position of the product information displayed at the highest priority position by the template information. What generates information is also included in the present invention.

In the electronic commerce support method using this IC tag,
The top priority position includes the top position of the template information or the screen information.

Furthermore, in the electronic commerce support method using the above-mentioned IC tag,
The present invention includes the advertisement management server that generates the screen information by changing the product information displayed at the display position specified by the specified default log to a display distinguished from other product information. It is.

Furthermore, in the electronic commerce support method using this IC tag,
The display distinguished from the other product information includes a display that executes at least one of changing the color, changing the shape, and changing the size of the other product information. .

  In addition, as one aspect of the present invention, a system for realizing the electronic commerce support method described above, each device configuring the system, and a program for executing processing in each device may be cited.

  According to the present invention, using a data carrier including an IC tag, it is possible to display a screen along the display content of an advertising medium in a form that reduces the load on the system side.

  Embodiments of the present invention will be described with reference to the drawings. In the present embodiment, software product mediation is described as an example, but the present invention is not limited to this.

  First, FIG. 1 shows a system configuration diagram in the present embodiment. Each computer is connected to each other via a network. Each computer has a processing device such as a memory, a storage device including a hard disk, and a CPU, and the processing device executes information processing according to a program stored in the storage device.

Hereinafter, processing contents of the embodiment of the present invention will be described.
First, in S101, the mobile phone reader 300 acquires the ID from the IC tag attached to the advertisement medium. Specifically, the mobile phone operates the reader device in accordance with the consumer's operation, and identifies the poster in which the IC tag is stored. This ID is composed of an organization ID for identifying the organization of the product posted on the advertisement medium, and a product ID for identifying the product. In this example, it is assumed that the organization ID: A0001 and the product ID: P0001 are read. At this time, the time read in the information management table is recorded.

  In step S102, the mobile phone reader transmits the acquired request information to the advertisement management server. Specifically, the organization ID: A0001 and the product ID: P0001 are read and described as content request information including date and time. In S201, the advertisement management server receives the request information transmitted from the mobile phone reader.

  In S202, the advertisement management server that has received the content request information acquires a template of content information related to the organization ID included in the request information. In other words, the advertisement management server searches the content DB using this organization ID as a key, and specifies a template of related content information. Here, the template of the content information is as shown in FIG. In that case, the content information may be held directly in the content DB or may be held separately. In this example, according to the content DB of FIG. 4, since the organization ID is A0001, the identifier corresponding to the content information template is C0001.

  Next, in S203, the advertisement management server specifies a default log related to the product ID included in the content request information. That is, the advertisement management server searches the content DB using this product ID as a key, and specifies a default log. Note that the default log indicates the position where the product ID is displayed in the template of content information. In this example, since the product ID is P0001, the default log 01 is specified.

  Next, in S204, the advertisement management server generates information screen data using the default log related to the template of the content information specified in S202 and 203 and the product ID, and transmits it to the mobile phone reader. Specifically, the screen information is generated by switching the product information displayed at the display position specified by the default log and the display position of the product information displayed at the highest priority position in the template information. In this example, since the default log is 01, the highest level is maintained without changing the display. In the case of 02, the product shown in P0002 is displayed at the top and replaced. Although the display order is changed here, the display size and color may be changed as compared with other products, or the display order may be changed. It should be noted that the content DB indicating the correspondence between the product ID and the default log should not be created for each organization but shared.

  Next, in S103, the mobile phone reader receives and displays the information screen data transmitted from the advertisement management server. The contents are shown in FIG.

  In step S104, the mobile phone reader accepts an input of settlement information for selecting a product for which a purchase request is to be issued via the information screen data and a purchase information of the product from a consumer who handles the mobile phone reader. The settlement information here includes consumer's personal information, settlement means, merchandise destination, and the like.

  In S105, the mobile phone reader transmits a purchase request including the product ID of the product and payment information to the advertisement management server. In S205, the advertisement management server receives the purchase request and payment information. In S206, the advertisement management server identifies the advertiser from the organization ID and transmits the product ID and settlement information to the advertiser server. Here, the organization ID and the IP address of the advertiser server corresponding to the organization ID are used to specify the advertiser server. That is, the content DB is searched using the product ID as a key, and the IP address of the corresponding advertiser is specified.

  In S301, the advertiser server receives the product ID and the settlement information. In S302, the advertiser server transmits settlement completion information to the advertisement management server. In S207, the advertisement management server receives payment completion information. In S208, the advertisement management server transmits settlement management information to the mobile phone reader. In S106, the mobile phone reader receives and displays the payment management information.

  Note that the ID acquired in S101 may include a region ID for identifying a region where a poster with a tag attached is attached. That is, the area ID may be recorded on the tag and read with a mobile phone. This ID is also transmitted from the mobile phone to the advertisement management server in S102. Then, an ID including the area ID may be recorded as a log by the advertisement management server and used for subsequent marketing or the like. Moreover, you may make it transmit the ID log of the said advertiser to an advertiser server.

It is a figure explaining a system configuration It is a figure explaining the processing flow of data It is a block diagram of an information management table It is a block diagram of content DB. It is a screen figure which shows the model of content information It is a screen figure of an information screen

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 ... IC tag 200 ... Advertising medium 300 ... Mobile phone reader 400 ... Advertisement management server 401 ... Information management table 402 ... Content DB
500 ... Advertiser server 600 ... Network

Claims (6)

In an electronic commerce support method using an IC tag that uses an IC tag attached to an advertisement medium to support a transaction of a product related to the display content of the advertisement medium,
First identification information for specifying template information including product information, which is template information in the screen information used for the transaction stored in the IC tag by the terminal device having the reading function, and the product to be traded Reading second identification information for defining the layout of the information in the screen information;
The terminal device stores the first identification information and the second identification information in association with the template information and the first identification information via the network, and stores layout information indicating the layout. To the advertisement management server having the content DB,
The advertisement management server searches for template information corresponding to the transmitted first identification information, specifies layout information corresponding to the second identification information,
The advertisement management server generates screen information using the searched template information and the specified layout information,
The advertisement management server transmits the generated screen information to the terminal device,
An electronic commerce support method using an IC tag, wherein the terminal device can display screen information corresponding to the advertisement medium. In the electronic commerce support method using the IC tag according to claim 1,
The first identification information is an organization ID for identifying a sales organization of the product, and the second identification information is a default log indicating a display position of the product information and a display position in the template information. It is a product ID that has a correspondence relationship,
The content DB includes a first table that stores the organization ID and a template information ID that identifies the template information in association with each other, and a second table that stores the product ID and the default log in association with each other. ,
The advertisement management server searches the first table for a template information ID corresponding to the organization ID transmitted from the terminal device, specifies a default log corresponding to the product ID transmitted from the terminal device,
The advertisement management server generates the screen information by performing a predetermined process on the product information displayed at the specified display position indicated by default, and uses the IC tag for electronic commerce Support method. In the electronic commerce support method using the IC tag according to claim 2,
The advertisement management server displays the screen by switching the product information displayed at the display position specified by the specified default log and the display position of the product information displayed at the highest priority position by the template information. An electronic commerce support method using an IC tag characterized by generating information. In the electronic commerce support method using the IC tag according to claim 3,
An electronic commerce support method using an IC tag, wherein the highest priority position is the top of the template information or the screen information. In the electronic commerce support method using the IC tag according to claim 2,
The advertisement management server generates the screen information by changing the product information displayed at the display position specified by the specified default log to a display distinguished from other product information. Electronic commerce support method using tags. In the electronic commerce support method using the IC tag according to claim 5,
The display that is distinguished from the other product information includes at least one of changing a color, changing a shape, and changing a size of the other product information. E-commerce support method using

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