JP2009260902A - Transmitting and receiving system for link information attached contents, display device, relay device, method, program and recording medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To display an extremely large amount of notice information that is provided together with contents and relating to the contents, so that the contents change in accordance with time, a user can easily select them in accordance with their own volition, and they do not overflow into a content display area. <P>SOLUTION: Contents of dynamic images or music with a nature of change in accordance with time are transmitted by communication or broadcast, and link information that acquires notice information, such as advertisements, to be displayed together with the display of the contents is transmitted by communication or broadcast. The contents and the notifying information are received, so that the contents are displayed in a content display area on a display screen of a display device and the link information, separately from them, is displayed in a ticker display area on the same display screen as that of the contents in such a way that the link information is changed in accordance with time and can be selected by a user. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  Until now, television broadcasting and Internet video distribution services will provide advertisement information such as advertisements according to the contents of scenes that change from moment to moment so that users can access them at any time. Such a thing was never thought of in the first place. The inventors of the present invention focused on this point for the first time, but it was difficult to solve how to provide notification information that changes from moment to moment. The present invention relates to such a problem.

  In other words, the present invention provides users with digitized content such as moving images, so-called moving images, and music that is sometimes connected by network-type distribution (via communication) such as download formats and streaming broadcast formats via the network such as the Internet. In addition, the present invention relates to a technology for providing a user with link information for obtaining notification information such as an advertisement related to the content when the program content is provided to the user by broadcasting. In addition, the present invention relates to an epoch-making technique in which a content playback window such as a moving image and a ticker-type link information display window are provided side by side on the user side. The digitized content data is referred to as content.

  Video sharing services such as YouTube (trademark) have made great strides, and video already broadcast on television broadcasting can be reused by network-type distribution using the IP (Internet Protocol) network, or retransmitted simultaneously with broadcasting. There is a growing movement to create programs for network distribution from the beginning. However, there are generally many free services on the Internet, and it is very difficult to charge for network distribution of content. Therefore, many video providing sites use so-called display-type banner advertisements and text advertisements.

The commercial broadcaster broadcasts by inserting advertisements into the program, but the TV commercials are shouted by recording technology that makes it possible to view only the program by skipping the advertisement part, and the advertisement that the sponsor actually broadcasts Spending is starting to decline. For viewer users, they really want to see their favorite advertisements, but they really don't want to see most advertisements. Therefore, in Japanese Patent Laid-Open No. 2005-184183, the received favorite commercial is stored, and when the commercial is started in a state where a television program is received, the stored favorite commercial is replaced and reproduced. I have to. Further, the received favorite commercial is notified to the center device of the broadcasting station, and the same type of commercial is obtained by communication, and this is replaced and reproduced as described above. In this way, it is said that there is substantially no skip viewing of the advertisement part.
Japanese Patent Laying-Open No. 2005-184183 (FIGS. 2 and 4) YouTube (trademark) Internet WWW site <URL: http: // www. youtube. com />

  In the case of network-type distribution using the IP network, content is displayed in the content display area of the display screen of the user's client computer, and advertisements are displayed in a relatively narrow advertisement display area on the upper or right side of the content display area. It is displayed as a banner advertisement. In the case of television broadcasting, generally, programs and commercials are widely displayed using the entire screen, so commercials are inserted between programs. The same applies to Japanese Patent Application Laid-Open No. 2005-184183.

  Most network-type distribution using the IP network prevents advertisement skipping. In the case of television broadcasting, since there is no way to prevent advertisement skipping, attempts have been made to produce programs that incorporate product advertisements (product placement so-called in-drama advertisements) in dramas. However, how effective this is is unknown. Further, since commercials are assigned to content titles or broadcast time frames, it is impossible to allocate an extremely large number of commercials to one content. However, if it is possible to provide an advertisement that the viewer wants to see instead of the above-mentioned forced advertisement, for example, this actress wants this actor's CD while the drama progresses along the time axis. If you are able to provide timely and appropriate information for ideas that come up from time to time, such as wanting to buy shoes that are worn by you, want to know the title of a song that is currently playing, etc., this is a correct and effective advertisement. There is no doubt that the meaning of sponsoring a program will change. And it wouldn't be so great if the user can select the information he / she wants from a lot of information provided in a timely and appropriate manner at his own will. You can also add advertisements to video content posted by users via network-type distribution. However, as with this, a lot of information related to the content is displayed in the same way as the content changes along the time axis. We want to be able to offer along the axis and let the user choose at will.

  In any case, the conventional method of inserting commercials between programs, making advertisements in dramas, or displaying banner advertisements has too little information to be included in the user. It is impossible to select the advertisement you want to see at will, so you have no choice but to show an intrusive advertisement. After all, the consciousness that commercials are not blocked is fixed. This is not limited to advertisements, and the same applies when posting content that the user wants to notify, such as news and announcements. Therefore, an object of the present invention is to solve such a problem.

  While researching this issue, we will provide users with a lot of content-related advertisements that will allow them to select advertisements at their own will. It has come to the realization that it is important to make progress along with it and, if possible, to be able to obtain advertisements that match the content of the content as it progresses. Therefore, it is necessary for the client displaying the content to be able to display the advertisement so as to progress in accordance with the progress of the content.

  The above-mentioned problem is to transmit link content for acquiring notification information such as an advertisement for transmitting content or the like having a property that changes with time such as video or music by communication or broadcasting, and displaying it in accordance with the display of the content. The contents are displayed in the content display area of the display screen of the display device, and the link information is displayed in the ticker display area of the display screen so as to change with time. This is solved by using a content transmission / reception system with link information. Although it is possible to simply display advertisement information such as advertisements in the ticker display area, this means that the display appears to flow, and there is no difference from pasting a banner advertisement on a WWW page. However, in the ticker display area of the present invention, notice information with contents that match the contents of the contents in progress is appearing one after another as link information, so it can be said that this is of great value.

  The transmission side has a content storage unit for recording content, an auxiliary information storage unit for recording auxiliary information such as tags and captions related to the content, and address information for acquiring notification information such as advertisements. The address information storage unit for recording the content and whether the content read from the content storage unit is transmitted by communication in response to a content transmission request from the client computer so as to be displayed in the content display area of the display screen of the client computer Or content transmitting means for broadcasting the content read from the content storage unit in accordance with the broadcast schedule so that the content is displayed in the content display area of the screen of the display device of the television receiver, the incidental information in the incidental information storage unit, and the Address information storage address information Link information generating means for selecting address information matching the incidental information and creating link information, and this link information is displayed on the display screen of the client computer or on the display screen of the television receiver connected to the network. Link information transmitting means for transmitting to be displayed in the ticker display area or broadcasting to be displayed in the ticker display area on the display screen of the television receiver. Whatever reception processing is performed on the receiving side, which will be described later, as a result, content is transmitted and received between the content transmitting side and the content display area of the receiving side display device, and as a result, link information is transmitted. Link information is transmitted and received between the side and the ticker display area of the receiving side display device.

  In recent television broadcasting, incidental information by character multiplex broadcasting such as closed captioning is displayed on the screen of a television receiver. In addition, a plurality of tags are attached to the moving image posted on the above-mentioned YouTube (trademark) as incidental information that directly expresses the contents of the moving image. It can also be designed so that the viewer can add tags. As an embodiment, this tag can be attached to the program content as supplementary information. Further, a search keyword currently displayed in a television program may be used as supplementary information. In general, these tags are not sentences but words or idioms. Alternatively, closed captions and explanations attached to videos can be made into topics consisting of words and phrases by processing such as indexing and space separation, or voice recognition of programs and videos can be converted into text, and topics can be started from here. It is also possible to take out. At this time, semantic interpretation is performed by weighting the topic, and unnecessary topics are removed using an appropriate filter.

  The content and the accompanying information are separate data, but may be handled by being multiplexed (integrated) with the content like a closed caption. In one embodiment, content and incidental information are handled separately, but content such as programs and videos is recorded in the content storage unit, and incidental information such as tags attached to the content is recorded in the incidental information storage unit. deep. The content storage unit and the incidental information storage unit are provided on separate storage devices or on the same storage device. The same applies to the address information storage section described below. In addition, when the incidental information is a sentence, for example, this sentence is indexed or subjected to semantic interpretation processing. However, it may be recorded in advance in the incidental information storage unit after this is performed, or additional information described later It is also possible to design such that the address information is compared with address information and the address information matching the incidental information is selected to generate link information by reading it from the incidental information storage unit.

  Address information for obtaining notification information such as advertisements is recorded in the address information storage unit. The address information is identification information. In one embodiment, the address information is a set of a URL (Uniform Resource Locator) of an advertiser's WWW (World Wide Web) page and a title of the page, and a text file describing these is an address. Recorded in the information storage unit. In addition to the URL and title, a keyword for search, a catch phrase, an advertisement spending rank of the advertiser, and the like can be added to the address information. In this case, an embodiment in which a keyword is used for comparison with incidental information is raised.

  By the way, there is a so-called search-linked advertisement in the field of Internet advertisement, which displays an advertisement matched with a keyword searched by a user on a search result page. There is also a so-called content-linked advertisement, which analyzes the content of this site from words contained in the WWW site and displays advertisements that match the content of the site on the WWW page of this site. . As an embodiment of the present invention, link information to notification information for keyword matching or content matching is generated along with additional information such as a tag attached to the content, caption, or text data of a speech recognition result. Since such a technique is currently generalized and is not complicated and detailed description thereof is omitted, the special table 2005-521971 and the special table 2006-5000698 are helpful. It goes without saying that future better technologies in this field may be adopted. The link information generated in this way includes, as an embodiment, the title and the URL of the advertiser's WWW page. This link information is displayed on the ticker display area of the client computer by an input device such as a mouse. When selected, it is described in a hyperlink format to allow access to the advertiser's WWW page. In one embodiment, the link information is in a hyperlink format so that when the user clicks on the same ticker display area with a mouse or the like, other contents closely related to the displayed content can be accessed. It is described by. Alternatively, the switch is displayed in the ticker display area, and when this switch is selected with a mouse or the like, the program interprets the address information included in the link information of this switch and accesses the corresponding WWW page, video content, etc. I can do it. In one embodiment, the title can be an image other than characters. An image file is transmitted to the ticker display area, or a URL capable of acquiring this image file is transmitted.

  The link information is displayed on the display screen of the client computer or on the television receiver that can be connected to the network by using the link information transmission means in accordance with the transmission of the content or according to the transmission request from the client computer. It transmits so that it may be displayed on the ticker display area of a screen, or it broadcasts so that it may be displayed on the ticker display area of the display screen of a television receiver. As will be described later, the link information corresponding to the supplementary information is displayed in the ticker display area so that it scrolls as an example, so if the user finds the link information of interest while enjoying the related content, For example, notification information corresponding to the incidental information can be obtained simply by selecting this. In some cases, the link information created in the content may be combined and sent as an embodiment. In this case, the content transmission unit and the link information transmission unit can be considered as an integrated unit. As an example, a band-like area for displaying a ticker is added outside the upper edge of the content display area, and link information is clickably combined here. In this case, a boundary line may be synthesized between the two. Even when combined with a moving image, the link information appears to flow like a ticker as the display of the moving image progresses.

  The receiving side includes display means for displaying a content display area for displaying content and a ticker display area for displaying link information side by side on the display screen of the display device. Content is acquired by communication or broadcasting, and has the property of changing over time such as moving images and music. Link information is acquired by communication or broadcasting in accordance with reception of this content. This link information is an example of a hyperlink format in which the address information for obtaining notification information such as advertisements that matches the accompanying information and the accompanying information are associated with each other, and changes to the ticker display area with time. And so that it can be selected by the input device. As one embodiment, when both content and link information are acquired by communication, it is possible to design the content portion to be distributed to the content display region and the link information portion to be distributed to the ticker display region after both are received together. Yes, it is possible to design it to receive separately from the beginning to pass directly to each display area. In addition, when the reception of content and the reception of link information are shifted in time, for example, priority is given to content display and link information is displayed as soon as it arrives, or waiting for link information to arrive. The display of both is started. It is also possible to present the options so that the user can select them.

  A computer connected to a network such as the Internet acquires contents by communication. However, a broadcast content can be acquired by providing a television receiver. In so-called one-segment broadcasting, a television receiver is also provided in a mobile phone, an electronic dictionary, a portable DVD player, a music player, and the like. The same applies to a relay device to be described later. Since mobile phones and the like can be connected to the Internet, content such as videos and programs can be acquired by communication or broadcasting. On the other hand, some television receivers are connected to the Internet, and content can be acquired from both routes. The content and link information are displayed on the display screen of such a device, the content is displayed separately in the content display area, and the link information is displayed separately in the ticker display area. As examples of content supplementary information, tags and captions attached to the content, text data resulting from speech recognition of the audio portion of the content, and the like have been raised, all of which are closely related to the content content. The user can easily access the information by selecting one of the link information displayed in the ticker display area that changes over time and that is of interest. In recent TV advertisements, an attempt is made to display a tag at the end of the advertisement and have the tag searched for on the Internet as a keyword, but this meaning tag is added to the incidental information of the content. If so, this link information can be displayed as an example hyperlink in the ticker display area, so that the notification information can be immediately accessed. It is also possible to guide to a search result page (including a page displaying a result of cross-searching various dictionaries) searched using the tag as a keyword. Alternatively, it can be guided from this tag to a bulletin board.

  A feature of the display device of the present invention is that the link information to the notification information is displayed in the ticker display area. Therefore, no matter how many pieces of link information are acquired, the whole is divided into partial parts, and each part is fixed to some extent. It is that it can be displayed one after another by so-called ticker display. Therefore, it is possible to associate a very large number of topics such as tags. The ticker displays characters by scrolling (flowing), or the character string of the volume that can be displayed at one time in the ticker display area is stopped for a certain period of time, and then the subsequent character string with different contents What is displayed by switching to can be realized. The character string to be displayed in the ticker may be displayed as an animation. The background of the character to be displayed in the ticker may be represented by the average color tone of the content being displayed. Alternatively, the link information may be displayed as a ticker as a clickable still image or a moving image using Flash (trademark) or the like. There are many requests to make the display screen as wide as possible to display content because it is a display screen that seems to be narrow, but Ticker does not take up much space and can not be paid in the past It is really convenient to display such a large amount of information. That is, according to the link information displayed on the ticker, much more information can be placed in a limited display area than a banner advertisement or a text advertisement. As an example, it is possible to obtain notification information with a larger amount of information from the link information using a WWW browser. In the ticker display, it is possible to arbitrarily set the display so as to flow only once, display the loop once and then exit the loop, or loop endlessly. It is also possible to adjust the timing at which it appears in the ticker display window. In addition, when displaying multiple link information in a ticker, the interval between link information is automatically adjusted according to the amount of link information, the degree of clogging, the degree of vacancy, etc., or those without a time marker. The ticker display can be set freely, such as prioritizing or adjusting the overlapping marker times.

  In the present invention, since the content display area and the ticker display area are displayed together on the display screen and can be viewed at the same time, the content of the content and the content of the notification information (link information to) are identical. You can see that you are doing it. In particular, it is important that the notification information matched with words obtained from captions and voice recognition results can be displayed not only with the content but also with the content as well as with the progress of the content. When the content display area and the ticker display area are displayed side by side, the content display window as the content display area and the ticker display window as the ticker display area are provided as separate windows so that they are close to each other. One display window is divided into two areas, one is the content display area and the other is the ticker display area, or a window is opened in the content display area where it is difficult to disturb the content display. Arbitrary design is possible, such as incorporating. Preferably, the two windows are provided as separate windows. In any case, no matter how much the number of notification information increases, the notification information is stored in a predetermined ticker display area, which does not overflow and contaminate the content display area. . This is the same even when the caption display area of a television receiver or the like is diverted or used together with the ticker display area. Although there is an idea that the caption itself is a hyperlink, the caption is displayed for a very short time and immediately moves to the next caption, so it is not something that the user can easily select, but the link information If the display is rounded and displayed in a ticker, the movement can be made relatively slow, so the selection is very easy. That is where the advanced and effective Ticker display can be seen. It should be noted that the content display area and the ticker display area of the present invention can be designed so as to be displayed in an embedded manner on a third-party WWW document. Therefore, the display device of the present invention can be realized as a type that is installed in a storage device such as a hard disk or a semiconductor memory and activated as necessary, or as so-called network loadable software via the Internet or the like.

  As a general programming method, the content display area and the ticker display area can be hidden or revealed from the display screen, but they may be designed as such. Then, as one embodiment, it is possible to use such that the content display area is hidden and the ticker display area is displayed. As one embodiment of the display, when link information of the ticker display area is selected, notification information is displayed in the content display area, or another window of the content display area or another window of the WWW browser is started up here. It can be designed to display announcement information. These windows can also be provided with a ticker display area, which shows the superiority of the present invention. In addition, when link information is selected, it is possible to suspend the content display for communication, or for broadcasting, a recording or so-called chasing playback mechanism can be introduced. This makes it possible to continue playback. It is also possible to add a function to pause only the ticker display, or to temporarily record the contents of the ticker display so that only the ticker display can be rewound and viewed while displaying the contents. It is also possible to design the display area to be variable in size, or to newly display a display area in a cascade display. Note that how the notification information is displayed after the link information is selected is an arbitrary design matter.

  Further, a link information storage unit for storing the link information can be provided. As with content, the display of link information changes over time. Therefore, unless the notification information is used in real time, the link information may be lost later depending on the system design. However, the content that the user chooses on his / her own will want more information about the various things that appear in it. In such a case, by reusing the stored link information, for example, it is possible to guide the user to spend time after consuming the content for the advertisement. Therefore, the link information is stored so that it can be read and displayed as necessary. The display at this time may be a ticker display, but it may be a large display such as a list of all link information because it is different from a real-time display. Moreover, if the marker mentioned later is described, link information can also be preserve | saved for this marker. An editing means may be provided so that the user can select and re-save the link information stored in this way. Therefore, it is convenient to provide further search means. It is even better to make it easier to find according to the content scene. As another embodiment, a design that accepts keywords from the user and displays link information that matches the keywords in the ticker display area is more conspicuous than others. Is possible. As a result, the user can be informed that a scene that is of interest in the content display area is being encountered. It is also possible to design such that the link information can be stored together with the content and the snapshot image of the content when storing the link information. Alternatively, it is possible to design such that only the link information is stored and the corresponding content and the snapshot image of the content are downloaded from the distribution server or the relay server at the time of reading. Apart from this, it is also possible to design such that link information is stored in a distribution server or relay server, and this is searched and the desired content is provided to the distribution server or relay server.

  In the present invention, the link information further includes a marker that defines the appearance position of the address information in the content, and the display means finds the marker in the link information. In the ticker display area, the display of the link information related to the address information can be synchronized with the display of the contents (timing coincidence). In the first place, incidental information is related to the content, so as long as it is provided in accordance with the provision of the content, the content and the content of the notification information match as seen above. I understand that However, for example, when red shoes are displayed on the screen of the moving image and information regarding the red shoes is desired immediately, it is preferable that the link information is displayed on the ticker in a timely manner. In order to make this possible, it is important to say the synchronization. As an embodiment of the marker important in this synchronization control means, on the timeline from the start to the end of the content, the appearance of the notification information is how many minutes after the start of the content, and what If the minutes, the target notification information will appear at what time, what minutes, if the total length of the content is 100%, the notification information will appear at what percentage, and if it is a video, the notification information will appear It is assumed that the mark information is the number of frames. It is also convenient to design the content so that it can be reproduced from any marker, for example, from the above red shoe marker portion. If red shoes appear in the content, the same red shoe image will be displayed on the ticker. This makes it easy for the user to access the notification information. The marker that synchronizes the display of the link information in the ticker display area with the display of the content such as a moving image is unique to the ticker display of the present invention.

  The present invention further includes content search means for receiving a keyword from a user and searching for content or supplementary information to search for content that matches the keyword, and using the search result content as a content option, a display screen of a client computer To be presented. For example, if a user sends a keyword such as “travel program” or “travel” to the sending system, the user searches for content and displays a list of the corresponding content, or searches for additional information and matches the keyword. A list of contents corresponding to the information is displayed. The content thus retrieved and designated by the user is provided to the client computer by communication.

  In the present invention, the link information on the ticker display area of each user is selected, the notification information related to this link information is found, and the link information to this notification information is linked to the link information related to each user's preference. As this is sent to be displayed in the ticker display area of each user's display screen or as a result of receiving the selection of link information on the ticker display area of a large number of users, it finds more selected link information. The link information can be transmitted so as to be displayed in the ticker display area of the display screen of all users. As an embodiment of the former, information on link information selected by the user on the ticker display area (what the selected advertisement is, etc.) is received and stored in the user information storage unit of the storage device as preference information unique to this user When recording and presenting link information to this user later, the preference information is read out from the corresponding user area of the user information storage unit, and supplementary information matching this preference information is used as a so-called recommendation. Preference information processing means for creating new link information can be included. The preference information can also be used when selecting content. Therefore, the user's preference is reflected in the incidental information such as the content itself and the tag. For example, the user is interested in cars, who is the favorite actor, and who likes dance, and so on. Add to the incidental information. In this way, the user's willingness to purchase can be increased. In addition to the above preference information, it is possible to provide information only on the surrounding area of the mobile phone by using the location information where the mobile phone is present, particularly when enjoying content on the mobile phone. is there. For this purpose, the position of the mobile phone may be estimated from the position of the base station, or the mobile phone may be provided with a GPS and position information from the GPS may be used. This can be applied to both advertisements and content. Alternatively, it is possible to reflect the result of the keyword search described above in the link information. Further, as one embodiment of the latter, it is possible to generate ranking information in response to selection of link information on the ticker display areas of a large number of users, and to present this ranking information in the ticker display areas of the display screens of all users. . In this way, all users can be informed of what many users are currently interested in.

  By the way, in the transmission / reception system for content with link information described so far, on the transmission side, the incidental information in the incidental information storage unit and the address information in the address information storage unit are compared and matched with the incidental information. The address information to be selected was selected to create link information. On the other hand, an embodiment in which information to be transmitted so as to be displayed in the ticker display area on the receiving side is determined and prepared in advance is also possible. That is, on the transmission side, while displaying the content read from the content storage unit on the display device in advance, a plurality of topics are found from the contents of the scene of the displayed content, and advertisements related to each topic are found. An input device for inputting link information to such notification information, a link information storage unit for recording the link information, and a content on the display screen of the client computer in response to a content transmission request from the client computer The content read from the content storage unit is transmitted by communication so as to be displayed in the display region, or the content read from the content storage unit according to the broadcast schedule is displayed in the content display region of the screen of the display device of the television receiver. Broadcasting, content transmission And the link information is read from the link information storage unit and transmitted so as to be displayed in the ticker display area of the display screen of the client computer or the display screen of the television receiver connected to the network, or This is a system comprising link information transmitting means for broadcasting so as to be displayed in the ticker display area of the display screen of the television receiver. For example, from the content of the scene of the displayed content, who is this actor and has issued a CD of such a title, what red brand shoes this actress wears, what brand of the song that is currently playing A display device and an input device for finding out topics such as what the title is, what inns of hot springs, etc., and entering link information to advertisement information such as advertisements related to each topic Be prepared. A topic is a kind of story and a subject, and is expressed by a word, a idiom, a phrase, or the like. The processing result by the above-described caption indexer can also be said to be a topic. In this system as well, the link information may include a marker that defines the appearance position of the address information in the content. To explain this marker from another viewpoint, in an example in which a moving image is continuously displayed as approximately 30 frames (frames) per second, there is a possibility that a tag, a comment, etc. may be shaken for each frame. It is possible to obtain matching address information by searching for. Also for this system, it is possible to accept a keyword from a user, search for a content that matches the keyword, and present the result as a content option. An embodiment in which link information is prepared by combining the link information prepared in advance and the link information obtained by the above-described matching can be realized and is sufficiently practical. In addition, each user's selection of link information on the ticker display area can be used to present recommendations based on personal preference information, or many users can select link information and receive recommendations for all users. It can be presented.

  Further, the present invention can be configured as a content relay device. That is, an address information storage unit for recording address information for obtaining notification information such as advertisements, an additional information extraction device that receives content and extracts the additional information portion from the content, and at least the main content A content relay means for transferring the part by communication so that the part is displayed in the content display area of the display screen of the client computer, or causing the transmission side to issue a content transmission request from the client computer; The extracted incidental information is compared with the address information in the address information storage unit, address information that matches the incidental information is selected to create link information, and this link information is displayed in the ticker display area of the display screen of the client computer. Send by communication as displayed And link information transmitting unit that is shall have a. Note that in the above case where the content transmission request is issued from the client computer to the transmission side, the relay device provides a playlist to the client computer, and based on this, the client computer sequentially transmits a plurality of contents in the playlist to the transmission side. The required design is possible. In this embodiment, when a content transmission request is issued from the WWW browser of the client computer to the relay device, the relay device displays a WWW page in which content display means and ticker display means (that is, a player such as a moving image) are embedded. The client computer makes a content transmission request to the transmission side, and sends a link information transmission request to the relay device to acquire the content and the link information, which are reproduced by the player such as the moving image. Raise.

  In addition, regarding the content transmission means on the transmission side of the present invention, in the case of using communication, as an embodiment, the content is transmitted to the client computer by using a network type distribution such as a download method using the IP network or a streaming method. To do. In general, the content is compressed before transmission, and decompressed at the time of reproduction on a client computer.

  The apparatus and system of the present invention can be configured as a computer system using a CPU. The various methods implemented on the receiving side and the transmitting side including the relay device described above can be executed by software recorded in the storage device as instructions that can be processed by the CPU. This software can be provided in a state recorded in a storage medium such as a DVD-ROM.

  According to the present invention, the content display area and the ticker display area, which are separate display areas, are provided side by side on the display screen, and both can be viewed at the same time, as the content changes with time. Since the link information to the notification information related to this content is also displayed in the ticker display area with a change over time, a very large amount of link information can be sent to the content even though the ticker display area takes up little space. It can be provided as it progresses. It is important that a large amount of information is not pushed into the display area and overflows to the content display area due to the presence of the ticker display area. The link information displayed in the ticker display area is derived from the incidental information of the content, and the two are closely related. In this way, link information that is closely related to the content is displayed in a ticker. Further, since this link information is a hyperlink (or a switch including the link information described above), the user can immediately access a desired link destination from the ticker display area. This selection can be made at the user's discretion. Note that another aspect of the effect of the present invention is that a very large amount of notification information can be obtained by a ticker display area even on a very small screen such as a liquid crystal screen of a mobile phone.

  The embodiments described below are merely examples, and those skilled in the art can give various variations. They are also within the scope of the present invention.

(First embodiment)
FIG. 1 to FIG. 11 show a first embodiment of the present invention, which is a distribution server 1 that transmits a moving image by streaming and transmits link information separately, and a client computer that receives and reproduces these. 3 for exchanging information using the Internet (FIG. 1). Further, since the link information is derived from the incidental information of the moving image, the content of the moving image and the link information are closely related.

  FIG. 2 shows a hardware configuration when this distribution server is realized by using the CPU 10, and the distribution processing unit 100 in FIG. 1 is realized by operating the following program on the CPU 10. Connected to the CPU 10 are a memory 11, a hard disk 12 as a storage device, a LAN card 15 for connecting to the Internet, a display 13 as a display device, a keyboard and mouse 14 as input devices, and a CD-DVD drive 16. The hard disk 12 includes an operating system (OS) 2, a distribution processing program 20 that supervises distribution processing, a content storage unit 21 for a moving image to be transmitted, a content transmission program 22, a supplementary information storage unit 23 for tags attached to the moving image, and address information. A storage unit 24, a link information generation program 25, and a link information transmission program 26 are recorded. These programs are installed from the CD-ROM 17 via the CD-DVD drive 16.

  FIG. 3 shows a client computer 3 having a hardware configuration using the CPU 30, and the reception processing unit 300 in FIG. 4 is realized by operating the following program on the CPU 30. Connected to the CPU 30 are a memory 31, a hard disk 32 as a storage device, a display 33 as a display device, a keyboard and mouse 34 as input devices, a LAN card 35 for connecting to the Internet, and a CD-DVD drive 36. The hard disk 32 includes an operating system (OS) 200, a reception processing program 201 that supervises reception processing, a content reception program 202, a content display program 203 that reproduces content, a link information reception program 204, and the received link information as time information. A ticker display program 205 that is displayed so as to flow as time passes, and a WWW browser program 206 for displaying information of a link destination specified by link information are recorded. These programs are installed from the CD-ROM 37 via the CD-DVD drive 36.

  As shown in FIG. 1, the distribution server 1 and the client computer 3 are connected via the Internet. A display 33 is connected to the client computer 3, and in this figure, a content display window 5 for displaying a moving image transmitted from the distribution server 1 and a ticker display window 6 for displaying link information are displayed. Yes. The ticker display window 6 is displayed outside the content display window 5 so that the vertical installation part 6-1 and the horizontal installation part 6-2 are along the right side and the upper side of the content display window 5. The vertical installation unit 6-1 and the horizontal installation unit 6-2 are continuous on the right shoulder, and the link information displayed here goes up the vertical installation unit 6-1 from the lower right and turns back on the right shoulder. Then, it is designed to flow to the left through the horizontal installation portion 6-2 and disappear at the left end (here, a setting button 60 for setting a font or a character color displayed by the ticker is provided). Both the content display window 5 and the ticker display window 6 are designed for this embodiment, but a design using a WWW browser for these displays is also possible. In the distribution processing unit 100 of the distribution server 1, the content presenting unit 101 transmits the moving image list to the content display window 5 of the user who desires viewing, and the user selects a desired item from the items displayed here and clicks the mouse. Is clicked, item information is sent to the distribution processing unit 100 as a viewing request (not shown).

  When the distribution processing unit 100 receives the information of the moving image item selected by the user (step S1), the link information generation unit 103 reads out the incidental information file 4 attached to the corresponding moving image content from the incidental information storage unit 23. Then, the address information file 41 is read from the address information storage unit 24, and as shown in FIG. 6, the auxiliary information file 4 and the address information file 41 are compared and matched with the tag 40 that is the contents of the auxiliary information file 4. The address information to be selected is selected, and the link information file 42 shown in FIG. 7 is generated from the tag 40 and the address information (step S2). Then, the content transmission unit 102 reads the moving image content from the content storage unit 21 and transmits it to the content reception unit 301 of the client computer 3. The link information transmitting unit 104 transmits the link information file 42 to the link information receiving unit 303 of the client computer 3 (step S3).

  The incidental information file 4 includes a tag 40 that briefly represents the content of the moving image. The address information file 41 includes items of keyword, title, summary, URL, and rank. In this embodiment, an example of an advertisement publisher who tries to lead to his / her advertisement by describing the URL in the address information file 41 is given, but among the plurality of advertisement publishers whose keyword is “travel”, a high value is shown. Numbers are assigned in the order in which they are assigned, and are listed in the ranking item. Therefore, the one advertisement publisher who has the highest price matching the “travel” of the tag 40 is searched from the address information file 41, and the keyword “travel” and URL of the advertisement publisher are linked to the link information file 42. Write to. Similarly, the matching is examined in the order of “Lake Biwa”, “Sekisho”, “Kinto Sakata” in the tag 40 and the corresponding items are written in the link information file 42. This link information file 42 is described in HTML (Hyper Text Markup Language), and its main part is a URL 44 of the HREF attribute described in the anchor tag and a hyperlink title 43. These hyperlink titles 43 appear in the ticker display window 6 of FIG. 9 in order and separated by spaces so that they can be easily clicked with the mouse cursor 61, and when clicking on any one of them, the URL 44 indicates. The document is displayed in another window of the WWW browser. Although the hyperlink title 43 is shown in the ticker display window 6 here, it may be the title. It is also possible to set to display the summary after this. Such a design may be freely designed in consideration of user convenience.

  Next, the processing of the reception processing unit 300 will be described with reference to FIG. 8. First, the moving image content transmitted from the content transmission unit 102 is received by the content reception unit 301 and transmitted from the link information transmission unit 104. The incoming link information file 42 is received by the link information receiving unit 303 (step S4). Next, the received moving image is displayed on the display screen of the display 33 by the content display unit 302 by providing the content display window 5. The received link information file 42 is displayed by the ticker display unit 304 by providing the ticker display window 6 around the content display window 5 (step S5). The hyperlink title 43, as represented by an arrow line, rises from the vertical installation unit 6-1 from the lower right and turns back with the right shoulder, flows to the left through the horizontal installation unit 6-2, and disappears at the left end. In the example shown in FIG. 9, a state where the mouse cursor 61 has clicked on “Hideki Sakata” in the hyperlink title 43 is shown. Next, as shown in FIG. 10, when the hyperlink title 43 is selected in the ticker display window 6 (step S6), another window of the WWW browser is displayed in cascade with respect to the content display window 5 and the ticker display window 6. (Not shown) The moving image reproduction in the content display window 5 and the ticker display in the ticker display window 6 are temporarily stopped, and the reproduction start button 50 is displayed in the content display window 5 (step S7). Then, the document indicated by the URL 44 is displayed in another window of the WWW browser (step S8). Each time another hyperlink title 43 is selected, a document indicated by the selected URL 44 is displayed on the WWW browser. When the playback start button 50 is clicked with the mouse cursor 61, the moving image playback in the content display window 5 and the ticker display in the ticker display window 6 are resumed (step S9).

  FIG. 11 shows an image of this embodiment in an easy-to-understand manner, but a timeline 51 in which a moving image being reproduced flows and a timeline 45 in which link information flows are shown in parallel. A number of hyperlink titles 43 are displayed so as to flow in a ticker display window 6 having a limited display area that points to the present time and before and after this time, separated by spaces. The hyperlink title 43 is related to the content of the moving image content. The number of hyperlink titles 43 described in the link information file 42 may be set within the timeline 51 in which the moving image flows. If the number is small, the ticker display may be looped.

(Second Embodiment)
12 to 14 show a second embodiment of the present invention. This embodiment is almost identical to the first embodiment described above, but is characterized in that a time marker 48 is added to the tag 47 of the incidental information file 46. Assuming that the distribution processing unit (not shown) generates the link information file 49 of FIG. 14 (b) as an example from the incidental information file 46 of FIG. 14 (a) (keywords or hyperlinks corresponding to the tag 47 in the address information file (not shown)). The time marker 48 attached to the tag 47 of the incidental information file 46 is a time marker attribute (TIME) 400 following the anchor tag URL 44 in the link information file 49. It is added as. Since this embodiment is uniquely defined in this embodiment, generally, this time marker attribute 400 is skipped and harmless, but the marker processing of the reception processing unit 306 of this embodiment shown in FIG. The unit 307 can recognize and process this.

  That is, when the content receiving unit 301 of the reception processing unit 306 acquires the content and displays it on the content display window by the content display unit 302 (step S10), and the link information receiving unit 303 acquires the link information file 49 (step S11), The marker processing unit 307 checks whether or not the time marker attribute 400 is described in the link information file 49 (step S12), and if it is described, displays the hyperlink title 401 displayed on the ticker display unit 304 at this time. Processing is performed so as to match the start time (step S13). If there is no description, the hyperlink title 401 is displayed as it is without performing processing for matching the display start time (step S14). Therefore, for example, if the time when the character “Rampal” appears in the video is 20 seconds after the start of video playback, “Rampal, the greatest flute player of the 20th century” of the hyperlink title 401 is matched to this start time. Can appear in the ticker display window 6. This is important, and it is possible to match people and objects visible on the screen of the video, situations and ideas, etc. with notification information such as advertisements flowing through the ticker, and something that is anxious on the screen It can be configured so that it can be accessed immediately, and it can be said that the effect is very great from an economic point of view. It is also possible to make this portion clickable by always inserting the tag display of the incidental information file into the hyperlink title. In the above example, “Rampal” of “Rampal, the greatest flute player of the 20th century” on the ticker display corresponds to a tag, and only the “Rampal” portion is processed as a hyperlink.

(Third embodiment)
15 to 17 show a third embodiment of the present invention. The distribution server of this embodiment is characterized in that the distribution processing unit 105 includes a user management unit 106 and a content search unit 107, and reads a keyword designated by the user and registered in the user management unit 106 (step S15). The closed captions of various video contents recorded in the accompanying information storage unit (not shown) are searched (step S16), and the user is recommended to view the titles of the video contents corresponding to the closed captions including the keywords. It is additionally presented in the moving image content list (step S17). FIG. 17 shows a state in which the title 70 searched in the content selection window 7 is presented above the normally presented title 71.

  Examples of keywords to be registered are idol talent names, brand product names, place names, store names, genre names of dishes such as Italian, historic landmark names, etc., which are registered by the user. As another utilization method of this keyword registration, when a keyword is matched, display designation such as blinking or highlighting the hyperlink title 401 of the link information file 49 is performed on the transmission processing unit side. . Alternatively, if the keyword is registered on the reception processing unit side, that is, the client computer side, and there is something that matches the hyperlink title etc. that is to be displayed in the ticker display window, the display processing unit highlights the control. Is possible.

(Fourth embodiment)
In this embodiment shown in FIG. 18, the reception processing unit 308 includes a link information storage processing unit 309 and a link information reading unit 310, and the link information file displayed by the ticker display unit is temporarily recorded in the link information storage processing unit 309. The link information file is read later using the link information reading unit 310 and displayed again.

  The link information file is displayed so as to change with time in the ticker display area, as with content that changes with time, such as video and music, so if you leave it to flow, it will disappear from the ticker display area and the user will Cannot be selected. Therefore, the link information file is recorded in the information storage processing unit 309. If this is possible, it is convenient to be able to access necessary information slowly without forgetting what you wanted to know after watching the movie.

(Fifth embodiment)
19 and 20 show a fifth embodiment of the present invention. In the first place, the link information is not limited to the information derived by the matching processing related to the content supplementary information as described above, but the artificially created or prepared information is received by looking at the content. It may be given. However, even in this case, it can be said that the contents and the link information are closely related. The example of red shoes mentioned above is helpful.

  Compared with the distribution processing unit 100 of FIG. 1, in this embodiment, the distribution processing unit 108 includes a link information creation unit 109 and a link information addition unit 110 in addition to the content presentation unit 101 and the content transmission unit 102. Is characteristic. 20A shows the hard disk 12 which is a part of the hardware configuration when this distribution server is realized by using a CPU, and the distribution processing unit 108 of FIG. It is realized by running the following program on the CPU. In other words, the operating system (OS) 2, the distribution processing program 27 that controls the distribution processing, the content storage unit 21 of the moving image to be transmitted, the content transmission program 22, and link information are created on the hard disk 12 without depending on the matching processing described above. A link information creation program 28 and a link information addition program 29 that multiplexes the link information with moving image content are recorded. The distribution processing unit 108 can present information on moving image items that can be provided to the user by the content presenting unit 101. For each video item that can be provided, link information can be created by the link information creation unit 109 on the side of providing this service. The link information is, for example, the link information file shown in FIG. 7 (the link information when the link information creating unit 109 adds the marker to the link information is the link information file shown in FIG. 14, for example. The appearance frame attribute may be used instead of the time marker attribute 400 in FIG. That is, on the service providing side, a display device, an input device, and a storage device (not shown) (a display 13 as a display device and a keyboard and a mouse as input devices will be explained for the sake of convenience) 14 and a hard disk 12) as a storage device, while displaying content on the display device, find a topic such as “red shoes” from this, and input link information related to this topic from the input device. This is once recorded in the storage device, and this display device, input device, and storage device constitute the link information creation unit 109 of this system. It is also possible to design so that a part of the link information creation work can be performed from the user side. When the item information selected by the user from the item information presented by the content presenting unit 101 is received, the link information adding unit 110 multiplexes the link information corresponding to the moving image item into the moving image content, and the content transmitting unit At 102, the data is transmitted to the client computer. Instead of operating the link information adding unit 110 after receiving the selected item information, the content information is stored in advance by the link information adding unit 110 by multiplexing each video content with corresponding link information. Needless to say, it may be recorded in the section 21. In the above description, the process of adding the marker to the link information is performed manually using the link information creation unit 109, but this can be an automatic process. That is, in the task of finding a topic while displaying the content on the display device, the display of the content on the display device is paused, but the topic appears in the paused scene. The temporary stop is used as a trigger so that the marker is automatically added to the link information being created at this time.

  On the other hand, FIG. 20B shows a hard disk 32 portion of a client computer having a hardware configuration using a CPU, and the reception processing unit is realized by operating the following program on the CPU. In the hard disk 32, an operating system (OS) 200, a reception processing program 201 that supervises reception processing, a content reception program 202, a content display program 203 that reproduces content, and link information that is multiplexed in video content is separated from the content. A link information separation program 207 to be displayed, a ticker display program 205 for displaying the separated link information so as to flow as time elapses, and a WWW browser program 206 for displaying link destination information designated by the link information. Yes. The link information separated by the link information separation program 207, for example, the link information file shown in FIG. 7, is displayed by the ticker display program 205 by providing a ticker display window around the content display window. The information is created by the link information creation unit 109, appears in the ticker display window, and disappears from the ticker display window as time elapses. If a hyperlink title is selected during this display, a separate window of the WWW browser is opened, and the WWW browser program 206 acquires and displays the document indicated by the URL associated with the hyperlink title. The moving image is displayed on the content display window by the content display program 203.

(Sixth embodiment)
In FIG. 21, a television broadcasting station B, a distribution server 1 and a relay server 8 are depicted as providing contents to the client computer 3 and the mobile phone C connected to the Internet. As one embodiment, the broadcasting station B broadcasts content using radio waves. At this time, link information can be superimposed on the radio waves or provided to the user by communication via the distribution server 1. The distribution server 1 reuses broadcasts by network distribution, retransmits simultaneously with broadcasts, or creates and distributes a program for network distribution from the beginning. At this time, link information may be transmitted. I can do it.

  FIGS. 21 to 23 show a sixth embodiment of the present invention, which is a relay server 8, and contents received from the broadcasting station B or distribution server 1 are sent to the client computer 3 or the mobile phone C. The relay processing is performed, and at this time, the content additional information is acquired, link information is newly generated therefrom, and this is transmitted to the client computer 3 and the mobile phone C. Here, since the link information is derived from the incidental information of the moving image, it can be seen that the content of the moving image and the link information are closely related. As another embodiment, the link information generated by the relay server 8 is the one in which the input of link information is received by the input device while displaying the contents on the display device as in the fifth embodiment described above. Design is possible.

  FIG. 22 shows a hardware configuration when the relay server 8 is realized by using the CPU 80, and the distribution processing unit 800 of FIG. 21 is realized by operating the following program on the CPU 80. Connected to the CPU 80 are a memory 81, a hard disk 82 as a storage device, a display 83 as a display device, a keyboard and mouse 84 as input devices, a LAN card 85 for connecting to the Internet, and a CD-DVD drive 86. The hard disk 82 includes an operating system (OS) 9, a distribution processing program 90 that supervises relay processing, a content reception program 91 for receiving content to be transferred, a content transfer program 92 for transferring the received content, When the received content includes incidental information (closed caption as an example), an incidental information extraction program 93, an address information storage unit 94, a link information generation program 95, and a link information transmission program 96 are extracted. ing. These programs are installed from the CD-ROM 87 via the CD-DVD drive 86.

  The distribution processing unit 800 receives the content specified by the user, extracts the supplementary information of the content, performs indexing processing on the supplementary information to form a word or a short culture, and conveniently filters the supplementary information. An information file is generated (step S18). Next, the address information file is read from the address information storage unit 94, compared with the incidental information file, address information matching the contents of the incidental information file is selected, and a link information file as shown in FIG. 7, for example, is generated. (Step S19). Then, the content transfer unit 801 transmits the received content to the content reception unit of the client computer 3. Further, the link information transmission unit 804 transmits the link information file to the link information reception unit of the client computer 3 (step S20). Therefore, the transferred content is displayed in the content display area of the screen of the display device 33, and the newly transmitted link information file is displayed in the ticker display area of the screen of the display device 33. At this time, the client computer 3 is set to start the ticker display of the link information when the content is reproduced. Therefore, if there is a time difference between the start of content reception and the start of link information reception, one of them waits for the arrival of the other. However, empirically, it has become practical without such processing. If necessary, a mechanism such as the marker described above may be used. It is also possible to design the client as a mobile phone C. As another embodiment, the content transfer unit transmits the access information to the client computer without transferring the content, and receives the content directly from the distribution server 1 by the client computer itself. I can do it. This includes a type installed in a storage device of a client computer and a type operating as so-called network loadable software via the Internet.

(Seventh embodiment)
In the embodiment shown in FIG. 24, when the user selects an advertisement as notification information on the ticker display area, the advertisement selection information is received, and first, the user-specific preference information is used. Secondly, the advertisement viewing rate is calculated by counting the advertisement viewing number. The distribution server includes a preference information processing unit 805, an advertisement viewing number totaling unit 806, a hard disk 82 that is a storage device, and a link information combining unit 807, which will be described later. The preference information processing unit 805 processes the advertisement information previously selected by the user, grasps the user's preference, records the user-preferred advertisement item on the hard disk 82, and the advertisement viewing number totaling unit 806 The advertisement audience rating of the population is calculated using the information. Next, the link information composition unit 807 reads and adds this user-preferred advertisement item recorded in the hard disk 82 to the link information to be transmitted to the ticker display area this time for the same user, and this time in the ticker display area. It is a presentation advertisement. If the advertisement viewing rate calculated by the advertisement viewing number totaling unit 806 is used, the following can be performed as an example. In other words, the links that are aggregated in the ranking of advertisements that are most frequently selected in a group composed of users who are watching the same program, and that these advertisements are used as recommendations, are transmitted to the current ticker display area by the link information synthesis unit 807. It adds to the information. In this way, it is possible to tell everyone that the advertisement is being seen by many users, and the degree of attention of this advertisement can be further increased. Note that the advertisement ranking can be calculated through all programs.

(Eighth embodiment)
FIG. 25 shows a display screen of the client computer on the receiving side. This display means relates to a content display area for displaying content having a property that changes with time, such as received video and music, and the content. How to display the ticker display area for displaying the link information in the form of hyperlinks for obtaining advertisement information such as advertisements created in such a manner that it changes over time and can be clicked on the input device. It relates to one embodiment. In the present invention, since a ticker display area is provided, a large amount of notification information can be pushed into this display area, so it is important that the notification information does not overflow into the content display area and makes it difficult to see the important content. It is. Also in this embodiment, the ticker display window 62 and the ticker display window 63 are arranged side by side along the upper side of the content display window 53 so that a large amount of notification information can be displayed in the two stages of the ticker display windows 62, 63. It is in the inside. Further, the hyperlink moving image 402 and the hyperlink still image 403 flow from the left side to the right side in the upper ticker display window 62, and the character information of the hyperlink is displayed in the lower ticker display window 63 from the right side to the left side. To flow toward. The hyperlink moving image 402 is an example of a flash (trademark) moving image. As content displayed in the content display window 53, not only a movie such as a movie but also a game screen can be raised.

(Ninth embodiment)
Next, in this embodiment shown in FIG. 26, the content display window 54 is displayed so as to occupy most of the area of the display 33, and the ticker display window 64 is displayed in a small area on the right side. In the ticker display window 64, the hyperlink titles 43 are displayed in a stationary state so that each hyperlink title 43 is arranged in the vertical direction, and as many hyperlink titles 43 as can be accommodated in the ticker display window 64 are set as one set. It is designed to perform a ticker display characteristic of this embodiment, such that when it has passed, it is switched to the next set at once and displayed. The fixed time is, for example, a general scrolling ticker display. The first hyperlink title 43 in one set appears below the ticker display window 64 and scrolls upward. This is the time until the last hyperlink title 43 disappears on the ticker display window 64.

(10th Embodiment)
Next, in this embodiment shown in FIG. 27, subtitles 404 (which are captions) provided sequentially are subjected to processing such as division by an indexer to extract topics 405 including words and idioms, and the topics in the order of extraction. 405 and address information are compared, address information matching the topic 405 is selected, and link information is created. The subtitle 404 is displayed on the subtitle display section 56 at the bottom of the television screen 55, and a ticker display section 65 is displayed below the subtitle display section 56, where the link information is used as a hyperlink title 406. It appears to move to the left. FIG. 27 shows a state in which three subtitles 404-1, 404-2, and 404-3 are viewed by cutting out a certain amount of time from subtitles that are sequentially provided. Topic 405-1 is extracted from subtitle 404-1, and topics 405-2 and 405-3 are both extracted from subtitle 404-3. Three hyperlink titles 406-1, 406-2, and 406-3 related to these are displayed on the ticker display unit 65. The subtitles 404-1 and 404-2 that have obtained the hyperlink titles 406-1 and 406-2 have already disappeared from the subtitle display unit 56 and the subtitle 404-3 is currently displayed, but the hyperlink title 406-3 is displayed. However, the hyperlink titles 406-1 and 406-2 still remain on the ticker display unit 65 and are moving to the left even though they appear from the right end of the ticker display unit 65. In addition, in order to start displaying the hyperlink title 406 on the ticker display unit 65 in accordance with the display start of the subtitle 404 in the subtitle display unit 56, the subtitle 404-1 from which the topic 405-1 is extracted is displayed. The subtitle time T-1 attached is also attached to the hyperlink title 406-1, and the subtitle time T-3 attached to the subtitle 404-3 from which the topics 405-2 and 405-3 are extracted is hyperlinked. The titles 406-2 and 406-3 are also attached.

(Eleventh embodiment)
Now, many video (moving picture) editing software has a function of providing a title overlay. However, this function can be designed to be used not for display but for adding tags, comments, and the like. Therefore, in this embodiment shown in FIG. 28, a frame doug 407 is provided in each of a plurality of frames 57 constituting a moving image, and a tag is described here, and thus all the frames 57-1, 57- are provided. 2 and 57-3... 57-n framed tags 407-1, 407-2, 407-3,... 407-n (schematically represented in FIG. The link information is generated from the address information matching the topic 408. In FIG. 28, the state where the topic 408-3 is found in the frame tag 407-3 of the frame 57-3 is shown, but since this topic 408-3 is located in the frame 57-3, the frame position It is obvious that the frame position information is carried over to the link information. In this way, the corresponding link information can be tickered as the frame 57-3 is displayed. Therefore, for example, if red shoes begin to appear in the frame 57-3 and this product name is described in the frame doug 407-3, the topic 408-3 is the product name, and it is convenient to match the appearance of red shoes. The link information matching the topic 408-3 starts to be displayed on the ticker display window.

  Although it has already been explained that it is very difficult to charge for network distribution of content, according to the present invention, a very large amount of link information is used for the progress of the content even though the ticker display area takes up little space. Since they can be provided together, it is possible to generate large advertising revenues by retransmitting television broadcasts and video sharing services such as YouTube (trademark). In addition, since it is economically valued by the advertising sponsor for video posting by individuals, it becomes possible to assist the video content creator with a part of the production cost.

  The present invention is widely applicable not only to moving images but also to digitally moving content such as music, picture-story shows, reading books, and game screens. In addition, the notification information is not limited to advertisements, but can be widely used for local information. The contents and link information is not limited to a personal computer, but includes a television receiver that is not connected to a network, a television receiver that can be connected to a network, a portable information terminal, a mobile phone, and the like. The present invention can also be used for selling contents. In other words, for example, the advertisement is accessed from the link information attached to the trial listening content, and thereby the purchase fee is discounted or made free.

  In the future, if the content is a moving image, notification information that matches an image in the moving image may be displayed in the ticker display area (in a character string or an image related to the image). Further, for example, it is possible to design the television receiver so that the ticker display area of the television receiver is hidden and linked to the ticker display area on the mobile phone side. This is because the content is enjoyed on the television receiver side, the notification information is accessed on the mobile phone side, and the content is selected (because it is already enjoying the so-called Internet connection on the mobile phone while watching TV). It is possible to assume that both are united). These are also within the scope of the present invention.

  The figure which shows the network structure of 1st Embodiment.   The figure which shows the hardware constitutions of a delivery server.   The figure which shows the hardware constitutions of a client computer.   The figure which shows the reception process part of a client computer.   The flowchart which shows the process of a delivery server.   The figure which shows the process of an incidental information file and an address information file.   The figure which shows the produced | generated link information file.   The flowchart which shows the process of a client computer.   The figure which shows the display screen of a client computer.   The flowchart which shows the process of a client computer.   The figure which shows the relationship between the timeline of a moving image content, and a ticker display.   The flowchart which shows the process of the client computer of 2nd Embodiment.   The figure which shows the reception process part of a client computer.   The figure which shows the relationship between an incidental information file and (a) link information file (b).   The figure which shows the delivery process part of the delivery server of 3rd Embodiment.   The flowchart which shows the process of a delivery server.   The figure which shows the display screen of a client computer.   The figure which shows the reception process part of the client computer of 4th Embodiment.   The figure which shows the delivery process part of the delivery server of 5th Embodiment.   (A) is a figure which shows the hardware constitutions of a delivery server. (B) is a figure which shows the hardware constitutions of a client computer.   The figure which shows the network structure of 6th Embodiment.   The figure which shows the heartware structure of a relay server.   The flowchart which shows the process of a relay server.   The figure explaining 7th Embodiment.   The figure which shows the display screen of the client computer of 8th Embodiment.   The figure which shows the display screen of the client computer of 9th Embodiment.   The figure explaining 10th Embodiment.   The figure explaining 11th Embodiment.

Explanation of symbols

1 Distribution server 10 CPU
11 Memory 12 Hard Disk 13 Display 14 Keyboard / Mouse 15 LAN Card 16 CD-DVD Drive 17 CD-ROM
100 distribution processing unit 101 content presentation unit 102 content transmission unit 103 link information generation unit 104 link information transmission unit 105 distribution processing unit 106 user management unit 107 content search unit 108 distribution processing unit 109 link information creation unit 110 link information addition unit B broadcast Station 2 OS
DESCRIPTION OF SYMBOLS 20 Distribution processing program 21 Content storage part 22 Content transmission program 23 Additional information storage part 24 Address information storage part 25 Link information generation program 26 Link information transmission program 27 Distribution processing program 28 Link information creation program 29 Link information addition program 200OS
201 reception processing program 202 content reception program 203 content display program 204 link information reception program 205 ticker display program 206 WWW browser program 207 link information separation program 3 client computer 30 CPU
31 Memory 32 Hard Disk 33 Display 34 Keyboard / Mouse 35 LAN Card 36 CD-DVD Drive 37 CD-ROM
300 reception processing unit 301 content reception unit 302 content display unit 303 link information reception unit 304 ticker display unit 305 WWW browser unit 306 reception processing unit 307 marker processing unit 308 reception processing unit 309 link information storage processing unit 310 link information reading unit 4 supplementary information File 40 Tag 41 Address information file 42 Link information file 43 Hyperlink title 44 URL
45 Timeline through which link information flows 46 Attached information file 47 Tag 48 Time marker 49 Link information file 400 Time marker attribute 401 Hyperlink title 402 Hyperlink video 403 Hyperlink still image 404 Subtitle 405 Topic 406 Hyperlink title 407 Frame tag 408 Topic T Subtitle time 5 Content display window 50 Playback start button 51 Timeline in which video flows 52 Current display 53 Content display window 54 Content display window 55 TV screen 56 Subtitle display section 57 Frame 6 Ticker display window 6-1 Vertical installation section 6- 2 Horizontal installation section 60 Setting button 61 Mouse cursor 62 Ticker display window 63 Ticker display window 64 Ticker display window 65 Ticker display section 7 Content selection window 70 Searched data Ittle 71 Title 8 Relay server 80 CPU
81 Memory 82 Hard disk 83 Display 84 Keyboard / Mouse 85 LAN card 86 CD-DVD drive 87 CD-ROM
800 distribution processing unit 801 content transfer unit 802 additional information extraction unit 803 link information generation unit 804 link information transmission unit 805 preference information processing unit 806 advertisement viewing number totaling unit 807 link information synthesis unit 9 OS
DESCRIPTION OF SYMBOLS 90 Distribution processing program 91 Content reception program 92 Content transfer program 93 Additional information extraction program 94 Address information storage part 95 Link information generation program 96 Link information transmission program

Claims (35)

Content that changes over time, such as video and music, is transmitted by communication or broadcast, and link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content is transmitted or broadcast. Send
Receiving these, the content is displayed in the content display area of the display screen of the display device, and separately from this, the link information is displayed in the ticker display area of the display screen,
On the sending side:
A content storage unit for recording content;
An incidental information storage unit for recording incidental information such as tags and captions related to the content;
An address information storage unit for recording address information for obtaining notification information such as advertisements;
The content read from the content storage unit is transmitted by communication so that the content transmission request from the client computer is received and displayed in the content display area of the display screen of the client computer, or the content read from the content storage unit according to the broadcast schedule A content transmission means for broadcasting so as to be displayed in the content display area of the screen of the display device of the television receiver;
Link information generating means for comparing the incidental information of the incidental information storage unit and the address information of the address information storage unit, selecting address information matching the incidental information and creating link information;
Send this link information to be displayed in the ticker display area on the display screen of the client computer or on the display screen of the television receiver connected to the network, or display the ticker on the display screen of the television receiver. Link information transmitting means for broadcasting to be displayed in the area;
On the receiving side:
On the display screen of the display device,
A content display area for displaying content obtained by communication or broadcasting, such as video and music, which has the property of changing over time;
A ticker display area for displaying the link information acquired by communication or broadcast so that the link information changes with time and the notification information indicated by the address information can be acquired when selected by the input device;
Display means for displaying side by side,
Content transmission / reception system with link information. Content that changes over time, such as video and music, is transmitted by communication or broadcast, and link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content is transmitted or broadcast. Send
Receiving these, the content is displayed in the content display area of the display screen of the display device, and separately from this, the link information is displayed in the ticker display area of the display screen,
On the sending side:
A content storage unit for recording content;
While displaying the content read from the content storage unit on the display device in advance, find a plurality of topics from the contents of the scene of the displayed content, and link to notification information such as advertisements related to each topic An input device for inputting information;
A link information storage unit for recording the link information;
The content read from the content storage unit is transmitted by communication so that the content transmission request from the client computer is received and displayed in the content display area of the display screen of the client computer, or the content read from the content storage unit according to the broadcast schedule A content transmission means for broadcasting so as to be displayed in the content display area of the screen of the display device of the television receiver;
The link information is read from the link information storage unit and transmitted so as to be displayed in the ticker display area of the display screen of the client computer or the display screen of the television receiver connected to the network, or the television reception is performed. Link information transmitting means for broadcasting to be displayed in the ticker display area of the display screen of the machine,
On the receiving side:
On the display screen of the display device,
A content display area for displaying content obtained by communication or broadcasting, such as video and music, which has the property of changing over time;
A ticker display area for displaying the link information acquired by communication or broadcast so that the link information changes with time and the notification information indicated by the address information can be acquired when selected by the input device;
Display means for displaying side by side,
Content transmission / reception system with link information.   The link information describes a marker that defines the appearance position of the address information in the content. When the display means finds the marker in the link information, the link information is displayed in the ticker display area. The content transmission / reception system according to claim 1 or 2, wherein display of link information related to address information is synchronized with display of content.   Further, it has content search means for receiving a keyword from a user, searching for content or notification information, and searching for content matching the keyword, and presenting the content of the search result as a content option on the display screen of the client computer The content transmission / reception system with link information according to claim 1 or 2.   Further, in response to selection of link information on the ticker display area of each user, the notification information related to this link information is found, and the link information to this notification information is used as link information related to each user's preference. Send this information to be displayed in the ticker display area of the user's display screen, or find the more selected link information in response to the selection of link information on the ticker display area of a large number of users. 3. The content transmission / reception system with link information according to claim 1, wherein the transmission is performed so as to be displayed in a ticker display area of a display screen of all users. Content that changes over time, such as video and music, is provided by communication or broadcast, and link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content is transmitted or broadcast. A method of providing,
Content, incidental information such as tags and captions attached to the content, and address information for obtaining notification information such as advertisements,
Sending content to be displayed in the content display area on the display screen of the client computer or on the display screen of the television receiver;
Select link information that matches the supplementary information of this content and create link information.
Sending this link information to be displayed in the ticker display area on the display screen of the client computer or on the display screen of the television receiver connected to the network;
To provide content with link information including Content that changes over time, such as video and music, is provided by communication or broadcast, and link information for obtaining notification information such as advertisements to be displayed in accordance with the display of the content is transmitted or broadcast. A method of providing,
While displaying the content and the content on the display device, find a plurality of topics from the contents of the scene scene of the content being displayed, for obtaining notification information such as advertisements related to each topic, Having link information input in advance from an input device,
Sending content to be displayed in the content display area on the display screen of the client computer or on the display screen of the television receiver;
Transmitting the link information to be displayed in a ticker display area of a display screen of a client computer or a display screen of a television receiver connected to a network;
To provide content with link information including   The method for providing content with link information according to claim 6 or 7, further comprising adding a marker defining an appearance position of the address information in the content to the link information. In addition, accepting keywords from users and searching for content or incidental information to find content that matches the keywords,
The method for providing content with link information according to claim 6 or 7, comprising presenting the content of the search result as a content option.   Further, in response to selection of link information on the ticker display area of each user, the notification information related to this link information is found, and the link information to this notification information is used as link information related to each user's preference. Send this information to be displayed in the ticker display area of the user's display screen, or find the more selected link information in response to the selection of link information on the ticker display area of a large number of users. 8. The method for providing content with link information according to claim 6 or 7, comprising: transmitting so as to be displayed in a ticker display area of a display screen of all users.   A program for causing a computer to execute the method for providing content with link information according to any one of claims 6 to 10.   11. A computer-readable recording medium on which a program for causing a computer to execute the content providing method with link information according to claim 6 is recorded. On the display screen of the display device,
Acquired by communication or broadcasting,
Content that changes over time, such as videos and music,
A content display area for displaying
Acquired by communication or broadcasting,
Link information that associates the incidental information of the content with address information for obtaining notification information such as an advertisement that matches the incidental information,
A ticker display area for displaying so that the notification information indicated by the address information can be obtained when the input information is selected with the input device.
With a display means for displaying
This display means is a display device for content with link information, which displays link information in accordance with the display of the content. On the display screen of the display device,
Acquired by communication or broadcasting,
Content that changes over time, such as videos and music,
A content display area for displaying
Acquired by communication or broadcasting,
Link information for acquiring notification information such as advertisements prepared in relation to each topic of a plurality of topics found from the contents of scenes of the content,
A ticker display area for displaying so that the notification information indicated by the address information can be obtained when the input information is selected with the input device.
A display device for content with link information, comprising display means for displaying the link information side by side and displaying the link information in accordance with the display of the content.   Further, when the display means finds in the link information a marker that defines the appearance position of the address information in the content, the display of the link information related to the address information is displayed in the content in the ticker display area. The display device for content with link information according to claim 13 or 14, which is synchronized.   The display device for content with link information according to claim 13 or 14, further comprising a link information storage unit for storing the link information. Displaying content acquired by communication or broadcast, such as video or music, which has the property of changing with time, in the content display area of the display screen of the display device;
The link information that associates the incidental information of the content acquired by communication or broadcasting with the address information for acquiring notification information such as an advertisement matching the incidental information is changed so as to change over time and at the input device. Displaying in the ticker display area of the display screen so that the notification information indicated by the address information can be acquired when selected,
Displaying the content display area and the ticker display area side by side;
Display link information to match the content display,
To display content with link information including Displaying content acquired by communication or broadcast, such as video or music, which has the property of changing with time, in the content display area of the display screen of the display device;
Link information for obtaining notification information such as advertisements prepared in relation to each topic of a plurality of topics found from the contents of scenes of the content obtained by communication or broadcasting, Displaying in the ticker display area of the display screen so that the notification information indicated by the address information can be obtained when changing with time and selected by the input device;
Displaying the content display area and the ticker display area side by side;
Display link information to match the content display,
To display content with link information including   Furthermore, when a marker that defines an appearance position of the address information in the content is found in the link information, the display of the link information related to the address information is synchronized with the display of the content. The method for displaying content with link information according to claim 17 or claim 18.   The link according to claim 17 or 18, further comprising: temporarily stopping display of the content in the content display area when link information is selected by the input device in the ticker display area. How to display content with information.   Further, when link information is selected by the input device in the ticker display area, the display of the content in the content display area is paused, and at least the content recording is started at this point. 19. The method for displaying content with link information according to claim 17 or 18, further comprising: enabling the playback display of the recorded content to be selected when displaying the content after the pause is released.   The method for displaying content with link information according to claim 17 or 18, further comprising storing the link information so that it can be read out as necessary.   A program for causing a computer to execute the method for displaying content with link information according to any one of claims 17 to 22.   A computer-readable recording medium on which a program for causing a computer to execute the content information-adding method according to any one of claims 17 to 22 is recorded. A relay device that relays content that has properties that change with time, such as videos and music, and that is associated with incidental information such as tags and captions,
An address information storage unit for recording address information for obtaining notification information such as advertisements;
An auxiliary information extracting device that receives content and extracts the auxiliary information portion from the content;
Content relay means for transferring at least the main part of the content by communication so that at least the main part of the content is displayed in the content display area of the display screen of the client computer, or for sending a content transmission request from the client computer to the content transmission side; ,
The auxiliary information extracted by the auxiliary information extracting device is compared with the address information in the address information storage unit, address information matching the auxiliary information is selected, link information is created, and the link information is displayed on the client computer. Link information transmitting means for transmitting by communication so as to be displayed in the ticker display area of the screen;
A content relay device comprising: A content relay method for relaying content, which has a property of changing with time such as video and music, and associated information such as tags and captions,
Have address information to get advertisement information such as advertisements,
Receiving the content and extracting the accompanying information part from this content;
Transferring at least the main part of the content by communication so that it is displayed in the content display area of the display screen of the client computer, or causing the content sending side to issue a content transmission request from the client computer,
Select link information that matches the supplementary information of this content and create link information.
Sending this link information by communication so that it is displayed in the ticker display area of the display screen of the client computer,
Content relay method.   A program for causing a computer to execute the content relay method according to claim 26.   27. A computer-readable recording medium on which a program for causing a computer to execute the content relay method according to claim 26 is recorded. Having captions as supplementary information given according to the content of the video content from moment to moment, and address information for obtaining notification information such as advertisements,
Analyzing the caption to obtain multiple topics;
Check the appearance position on the time axis in the topic content and identify the appearance position of each topic,
Selecting address information matching each topic, and creating link information having the appearance position information;
Send this link information to be displayed in the ticker display area on the display screen of the client computer or on the display screen of the television receiver connected to the network, or display the ticker on the display screen of the television receiver. Broadcast to be displayed in the area,
How to provide link information including Attached information such as tags and comments representing the contents of this frame given to any one of a plurality of frames constituting the content of the video, address information for obtaining notification information such as advertisements, Having
Search for the supplementary information attached to the frame, select address information that matches the supplementary information, and create link information including frame position information indicating the appearance position in the content of the frame to which the matched supplementary information belongs To do,
Send this link information to be displayed in the ticker display area on the display screen of the client computer or on the display screen of the television receiver connected to the network, or display the ticker on the display screen of the television receiver. Broadcast to be displayed in the area,
How to provide link information including   A program for causing a computer to execute the link information providing method according to claim 29 or 30.   A computer-readable recording medium on which a program for causing a computer to execute the link information providing method according to claim 29 or 30 is recorded. A content storage system for recording video content, a link information input system for preliminarily providing link information to advertisement information such as advertisements in frames constituting the content, and receiving the link information A link information transmission system for transmitting or broadcasting to be displayed in the ticker display area of the display screen, and a system comprising:
The content storage system includes a content storage unit for recording video content,
The link information input system includes: a display device that displays content read from the content storage unit; and a topic from the content of the frame to an arbitrary frame among a plurality of frames that constitute the content while displaying the content. An input device for inputting the link information, a link information storage unit for recording the input link information, and a link information storage unit for recording the input link information. With
The link information transmission system reads link information from the link information storage unit and transmits the link information so as to be displayed in a ticker display area on a display screen of a client computer or a display screen of a television receiver connected to a network. A broadcasting device that broadcasts so as to be displayed in the ticker display area of the display screen of the television receiver or the display device of the television receiver,
Link information providing system characterized by   The link information input system uses the input device to display appearance frame information indicating in which frame the topic appears, or appearance position information on the time axis in the content in which the topic appears. 34. The link information providing system according to claim 33, wherein the link information can be added to the link information.   The display device has a pause function for pausing the display of content at an arbitrary frame, and the link information input system indicates the appearance position of the topic in the content of the frame at the position where the display of the content is paused. 34. The link information according to claim 33, which can be added to the link information by using frame position information indicating an appearance position at or an appearance position information on a time axis in a topic content. Offer system.

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