JP2009230397A - Server, method and program for returning use profit in use of template - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a server, method and program for returning use profit, which enable the creator of a template to receive a reward for the template and advertisements, and enable a user to use the template without any feeling of resistance. <P>SOLUTION: A use profit return server 1 includes: an identification information embedding means 16 for receiving a template displayable at the display part of a terminal 5B from a terminal 5A, and for embedding the identification information of the template; a request reception means 11 for receiving the request of the template from the terminal 5B; a template distribution means 12 for distributing the corresponding template stored in a template table 22 in which a template is stored so as to be associated with identification information to the terminal 5B by associating the template with advertising data displayable with the template stored in an advertisement table 24 in response to the reception of the request; a reward calculation means 14 for calculating a reward related with the distributed template; and a reward table 26 for storing the reward to the creator by associating it with the identification information. <P>COPYRIGHT: (C)2010,JPO&INPIT

Description

  The present invention relates to a utilization return server, a method, and a program related to use of a Web page.

  Conventionally, on the Internet, there is a so-called “template” or “skin” that can change the display format of the same software according to user's preference. A “template” refers to standard data and files that are the basis for creating something, and a “skin” refers to a file that stores information about the appearance (design) of application software. Hereinafter, both are simply referred to as a template. The template is generally distributed free of charge, or can be freely used by the user by purchasing the template at the start of use.

Regarding such a template, a fee management apparatus is disclosed that takes statistics on the frequency of use of various templates for service provision and determines the usage fee of the template based on the obtained information on the frequency of use (for example, patent document). 1).
Japanese Patent Laid-Open No. 10-326119

  The system described in Patent Literature 1 relates to a template that can be used by a user who has paid a usage fee for a template determined based on usage frequency information. However, paying a usage fee for a template or the like that is generally distributed free of charge has a problem that the user still feels resistance. In addition, for the template creator, the reward for providing a template or the like has been an attractive thing that inspires the willingness to create additional templates and the like.

  On the other hand, when an advertiser prepares a link or the like that transitions to the advertiser's page on the web page, and the user selects a link on the web page, management of the web page having link information to the advertiser's page There is a mechanism called an affiliate in which a reward is paid by an advertiser.

  Therefore, the present invention provides a utilization profit reduction server, method, and program for combining a template and a reward by an advertisement so that the creator of the template can be rewarded and the template can be used without resistance to the user. The purpose is to provide.

  The inventor has found a mechanism for associating a template with an affiliate and has completed the present invention. Specifically, the present invention provides the following.

(1) an identification information embedding unit that receives a template that can be displayed on a display unit of a user terminal from a template creator's terminal, and embeds identification information for identifying the template in the template;
A template storage unit for storing the template in association with the identification information;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
Request receiving means for receiving a request for the template from the user terminal;
A template distribution means for distributing the stored template corresponding to the request to the user terminal in association with the advertisement data in response to receiving the request;
Reward calculation means for calculating a reward related to the distributed template;
A reward storage unit that stores the reward calculated by the reward calculation means and distributed to the template creator in association with the identification information;
Use profit return server.

  According to such a configuration of the present invention, the template creator and the template can be associated by embedding identification information for identifying the template in the template and storing the template in association with the identification information. In addition, since the template created by the template creator is distributed to the template user in association with the advertisement data, and the reward related to the distributed template is calculated and stored, the template creator can use the affiliate mechanism. You can get rewards according to the distribution of templates. Furthermore, the template user can use the template without generating a usage fee or the like.

(2) The template storage unit, when the identification information is already embedded in the template received from the template creator's terminal, is used as a modified template after modification based on the identification information. Store in association with the template,
The reward calculating means calculates a reward related to the modified template and the template;
The utilization return server as described in (1) characterized by these.

  According to this configuration of the present invention, for example, when another template creator modifies a template obtained by distribution, identification information is already embedded in the template received from the template creator's terminal. Therefore, by storing the modified template in the template storage unit, the modified template can be distributed to other template users. Here, since the identification information is already embedded in the template, the template after modification can be stored in the template storage unit in association with the template before modification based on the identification information. Therefore, template modification can be performed in multiple stages by a plurality of template creators. In addition, since the reward related to the template after modification and the template before modification is calculated, the creator of the template before modification can also obtain the reward based on the modified template.

(3) The template storage unit stores the contribution of the template to the modified template,
The reward calculation means calculates a reward related to the modified template and the template based on the contribution degree stored in the template storage unit;
The utilization return server as described in (2) characterized by these.

  According to such a configuration of the present invention, since the reward is calculated based on the contribution of the template before modification to the template after modification, the template creator before modification and the template after modification are changed according to the degree of modification of the template. Rewards can be given to template creators.

(4) The template distribution means distributes the template having an advertisement display area for displaying the advertisement data in a part of the template.
The utilization profit return server according to any one of (1) to (3), characterized in that

  According to such a configuration of the present invention, since the advertisement data is displayed on a part of the template, the template user can easily recognize the advertisement data, so that an effect on the advertisement can be expected.

(5) The request receiving means receives an advertisement request together with the identification information from the user terminal,
The reward calculation means calculates a reward related to the template corresponding to the identification information in response to sending advertisement data corresponding to the advertisement request received by the request receiving means to the user terminal;
The utilization profit return server according to any one of (1) to (4).

  According to such a configuration of the present invention, the reward for the template is calculated in response to the request from the advertisement displayed with the template, and the advertisement data is transmitted. Based on the request, the creator of the template can obtain a reward. Therefore, a synergistic effect between the template and the advertisement data can be expected.

(6) The reward calculation means calculates the reward according to the attribute of the advertisement data distributed in association with the template by the template distribution means.
The utilization return server according to any one of (1) to (5).

  According to such a configuration of the present invention, since the reward is calculated as the attribute of the advertisement data displayed together with the template, for example, according to the size of the advertisement display area and the advertisement display method, the advertisement displayed on the template is displayed. Can be differentiated from other advertisements.

(7) The template storage unit stores at least one of a template of a Web page to be displayed on the Web page as the template, a skin that is information related to software design, and wallpaper.
The utilization profit return server according to any one of (1) to (6).

  According to such a configuration of the present invention, various templates such as a template displayed on a Web page, a skin related to software design, and a wallpaper can be used as a template.

(8) Use revenue return server
A template storage unit for storing templates that can be displayed on the display unit of the user terminal;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
With
Receiving the template from a template creator's terminal and embedding identification information for identifying the template and the template creator in the template;
Storing the template in association with the identification information;
Receiving a request for the template from the user terminal;
Distributing the stored template corresponding to the request in association with the advertisement data to the user terminal in response to receiving the request;
Calculating a reward for the distributed template;
Storing the reward calculated by the calculating step and distributed to the template creator in association with the identification information;
Use profit return method including.

(9) The computer
A template storage unit for storing templates that can be displayed on the display unit of the user terminal;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
With
In the computer,
Receiving the template from a template creator's terminal and embedding identification information for identifying the template and the template creator in the template;
Storing the template in association with the identification information;
Receiving a request for the template from the user terminal;
Distributing the stored template corresponding to the request in association with the advertisement data to the user terminal in response to receiving the request;
Calculating a reward for the distributed template;
Storing the reward calculated by the calculating step and distributed to the template creator in association with the identification information;
Use revenue reduction program to execute.

  According to the present invention, a template creator can obtain a reward according to distribution by combining a template and a reward by an advertisement. Also, the template user can use the template without incurring a usage fee or the like.

  Hereinafter, the best mode for carrying out the present invention will be described with reference to the drawings. This is merely an example, and the technical scope of the present invention is not limited to this.

(First embodiment)
[Overall configuration of usage revenue return system and functional configuration of usage revenue return server]
FIG. 1 is a diagram showing an overall configuration of a usage profit return system 100 and a functional configuration of a usage profit return server 1 according to the first embodiment.

  The utilization profit return system 100 includes a utilization profit return server 1, a communication network 3, and a terminal 5. As shown in FIG. 1, a utilization profit return server 1 and a terminal 5 are communicably connected via a communication network 3 typified by a communication line such as the Internet.

  The usage profit return server 1 includes a control unit 10 and a storage unit 20. The control unit 10 includes a request reception unit 11, a template distribution unit 12, a reward calculation unit 14, and an identification information embedding unit 16. The storage unit 20 includes a template table 22, an advertisement table 24, and a reward table 26. In addition, there is no restriction | limiting in the number of hardware of the utilization profit return server 1, You may comprise with 1 or several hardware as needed. In the case of a plurality of hardware, each hardware may be connected via the communication network 3. For example, the functions of the first embodiment may be realized by using a separate server for each function to be described later and linking the servers by transmitting and receiving signals between the servers.

  The request receiving means 11 receives a request for the usage profit return server 1 from the terminal 5B of the template user. For example, a request for a template transmission request or a request for an advertisement page transmission request is received.

  The template distribution means 12 distributes the template in association with the advertisement data to the template user's terminal 5B. In the first embodiment, a template (Web template) displayed on the Web will be described as an example. However, a user can create and change (modify) a user's preference such as software skin or desktop wallpaper. It may be a file that can be used by downloading to the terminal 5B. The reward calculation unit 14 calculates a reward that can be received by the template creator, for example, by distributing the template to the user.

  When receiving the template from the template creator's terminal 5A, the identification information embedding unit 16 embeds identification information such as a template ID for uniquely identifying the template in the template. Each table provided in the storage unit 20 will be described later.

  The terminal 5 includes a terminal 5A used by the template creator, a terminal 5B used by the template user, and a terminal 5C used by the advertiser. The terminal 5 </ b> A is used when a template creator creates a template and uploads it to the utilization profit return server 1. The terminal 5 </ b> B is used when the template user downloads a template from the usage profit return server 1. Furthermore, the terminal 5 </ b> C is used when the advertiser uploads advertisement data to be stored in the usage profit return server 1 or selects a template associated with the advertisement.

[Hardware configuration diagram of usage profit return server 1]
FIG. 2 is a diagram showing a hardware configuration of the utilization profit return server 1 according to the first embodiment. The server in which the present invention is implemented may be a standard server, and an example of the configuration is shown below.

  The usage profit return server 1 includes a CPU (Central Processing Unit) 310 (a plurality of CPUs such as a CPU 320 may be added in a multiprocessor configuration) constituting the control unit 10, a bus line 490, a communication I / F (I / F : Interface) 330, main memory 340, BIOS (Basic Input Output System) 350, display device 360, I / O controller 370, input device 380 such as a keyboard and mouse, hard disk 390, optical disk drive 400, and semiconductor memory 420 . The hard disk 390, the optical disk drive 400, and the semiconductor memory 420 are collectively referred to as the storage unit 20.

  The control unit 10 is a part that performs overall control of the usage profit return server 1, and appropriately reads and executes various programs stored in the hard disk 390, thereby cooperating with the hardware described above, and according to the present invention. Various functions are realized.

  The communication I / F 330 is a network adapter in the case where the usage profit return server 1 transmits / receives information to / from the terminal 5 or the like (FIG. 1) via the communication network 3 (FIG. 1). The communication I / F 330 may include a modem, a cable modem, and an Ethernet (registered trademark) adapter.

  The BIOS 350 records a boot program executed by the CPU 310 when the usage profit return server 1 is started up, a program depending on the hardware of the usage profit return server 1, and the like.

  The display device 360 includes a display device such as a cathode ray tube display device (CRT) or a liquid crystal display device (LCD).

  The I / O controller 370 can be connected to the storage unit 20 that is a storage device such as the hard disk 390, the optical disk drive 400, and the semiconductor memory 420.

  The input device 380 is for accepting input by the administrator of the utilization profit return server 1.

  The hard disk 390 stores various programs for causing the hardware to function as the utilization return server 1, programs for executing the functions of the present invention, and tables and records to be described later. In addition, the utilization profit return server 1 can also use an external hard disk (not shown) as an external storage device.

  As the optical disk drive 400, for example, a DVD-ROM drive, a CD-ROM drive, a DVD-RAM drive, or a CD-RAM drive can be used. In this case, the optical disk 410 corresponding to each drive is used. A program or data may be read from the optical disk 410 by the optical disk drive 400 and provided to the main memory 340 or the hard disk 390 via the I / O controller 370.

  The computer referred to in the present invention refers to an information processing device including a storage device, a control unit, and the like, and the usage profit return server 1 is configured by an information processing device including a storage unit 20, a control unit 10, and the like. This information processing apparatus is included in the concept of the computer of the present invention.

[Hardware configuration of terminal 5]
The terminal 5 also has the same configuration as that of the above-described usage profit return server 1. In the above-described example, an example realized by a so-called computer has been described. Furthermore, as long as the principle of the present invention can be applied, it may be realized by various terminals such as a mobile phone and a PDA (Personal Data Assistant).

[Process overview]
FIG. 3 is a diagram illustrating an example of a flow of processing by the template creator, the template user, and the advertiser according to the first embodiment.

  First, the template creator A transmits the template a created by the template creator A to the utilization profit return server 1 (# 1), so that the utilization profit return server 1 stores the template a. On the other hand, when the advertiser transmits the advertisement data x (advertisement data x1 and advertisement data x2) to the utilization profit return server 1 (# 2), the utilization profit return server 1 stores the advertisement data x. The advertisement data x may be in an image format or a banner format. The usage profit return server 1 associates the template a with the advertisement data x1 (# 3).

  Then, when the template user B selects the template a, the usage profit return server 1 transmits the template ax associated with the advertisement data x1 to the template user B (# 4). The template ax is a template in which the advertisement data x1 is displayed on a part of the original template a. In response to the transmission of the template ax, the usage profit return server 1 gives a reward to the template creator A (# 5). This reward is paid by the advertiser.

  Here, the template user B modifies the template ax to create the template b (# 6), and transmits it to the usage profit return server 1 (# 7). Remember. Then, the usage profit return server 1 associates the template b with the advertisement data x2 (# 8). Here, the template user B becomes the template creator B with respect to the template b.

  Then, when the template user C selects the template b, the usage profit return server 1 transmits the template bx associated with the advertisement data x2 to the template user C (# 9). Further, in response to the transmission of the template bx, the utilization profit return server 1 gives a reward to the template creator A before modification and the template creator B this time (# 10).

  Thus, a reward is paid to the template creator, but the reward is due to the advertiser. Therefore, using the affiliate mechanism, a reward is given to the creator of the template, and the template user can use the template free of charge and can use the template without resistance.

  In the above description, the receiving timing of the advertisement data from the advertiser is after receiving the template from the template creator A, but any receiving timing and receiving method may be used. It may be received in advance before the template is received, or may be a method of receiving the advertisement data directly to the usage profit return server 1 by a recording medium or the like without using the communication network 3.

  In the above description, the template user B who uses the template ax created by the template creator A is the template creator B and modifies the template ax. The template creator may modify the template.

  Furthermore, in the above description, the template creator B creates the template b by modifying the template ax having the advertisement data x1, but may create the template b by deleting the advertisement data x1. Moreover, although the utilization profit return server 1 is associating the template b and the advertisement data x2, you may associate the advertisement data of another advertiser with the template b.

[Flowchart and table of template storage processing]
FIG. 4 is a flowchart of template storage processing according to the first embodiment. FIG. 5 is a diagram showing the template table 22 stored in the storage unit 20 according to the first embodiment.

  S100 of FIG. 4: The request receiving means 11 of the utilization return server 1 receives the template from the template creator's terminal 5A. Specifically, along with the template source code, the creator information that can identify the template creator and the information related to the category of the template are also received.

  S110: The control unit 10 of the utilization profit return server 1 determines whether or not a template ID (identification information) is assigned to the received template. The case where the template ID is assigned means that the received template is already stored in the template table 22 and is a template obtained by modifying the template. For example, by embedding the template ID in the template source code, it is possible to determine whether or not the template ID is given. In order to prevent modification of the template ID embedded in the source code, for example, it is desirable to provide modification prevention means such as having the template ID in a separate file and making it impossible to modify. When the template ID is assigned (S110: YES), the process proceeds to S120. If the template ID is not assigned (S110: NO), the process proceeds to S130.

  S120: The control unit 10 of the utilization profit return server 1 recognizes the assigned template ID as the original template ID.

  S130: The control unit 10 of the utilization profit return server 1 assigns a new template ID. The template ID is a symbol that uniquely represents a template.

  S140: The control unit 10 of the utilization profit return server 1 adds a record to the template table 22 and stores it.

  Here, the template table 22 will be described with reference to FIG. The template table 22 is a table that associates a template, a creator, and an original template ID when the template ID is changed, using the template ID as key information.

  The template table 22 includes a template ID 22a, a template 22b, creator information 22c, an original template ID 22d, and a template category 22e. As described above, the template ID 22a stores a symbol that uniquely indicates the template. This symbol may be appropriately given by the control unit 10 of the usage profit return server 1. The template 22b is a template file itself, and stores, for example, source code in HTML (HyperText Markup Language) format. Information representing the template creator is stored in the creator information 22c. The original template ID 22d stores the template ID of the original template when the template is a modified template already stored in the template table 22. The template category 22e stores the category of the template. The category refers to, for example, “blog”, “SNS”, “music player”, “household account book”, and the like.

  The records in FIGS. 5A and 5B are templates newly created by Mr. A because the creator information 22c is “Mr. A” and the original template ID 22d is blank. In the record of FIG. 5C, the creator information 22c is “Mr. B” and the original template ID 22d is “A001”. Therefore, the template (“Mr. A”) created by searching the template ID 22a is searched. This is a template created by Mr. B modifying FIG.

  The addition of a record to the template table 22 will be described using S140 in FIG. 4 as an example. The template ID 22a stores a unique symbol determined by the control unit 10 of the usage profit return server 1. The template 22b stores data that is the received template itself. The creator information 22c stores the received creator information. In the former template ID 22d, when a template ID is given to the received template, the template ID is stored. If no template ID is assigned, this is blank. The template category 22e stores information related to the category received from the terminal 5A in S100.

  According to the first embodiment, when a template obtained by modifying a template already stored in the template table 22 is stored, the original template ID 22d is stored in association with the template ID 22a of the newly stored template. The template before modification and the template after modification can be associated with each other.

[Flowchart and table of template distribution processing]
FIG. 6 is a flowchart of template distribution processing according to the first embodiment. FIG. 7 is a diagram showing the advertisement table 24 and the reward table 26 stored in the storage unit 20 according to the first embodiment.

  S200 in FIG. 6: The request receiving means 11 of the usage profit return server 1 receives a template request from the template user terminal 5B.

  S <b> 210: The control unit 10 of the utilization return server 1 extracts a template corresponding to the received request from the template table 22.

  S220: Predetermined advertisement data is extracted from the advertisement table 24 stored in the storage unit 20.

  Here, the advertisement table 24 will be described with reference to FIG. The advertisement table 24 is a table that associates advertisement data with the advertisement ID as key information.

  The advertisement table 24 includes an advertisement ID 24a, advertisement data 24b, link information 24c, and an advertisement category 24d. The advertisement ID 24a stores a symbol that uniquely indicates advertisement data. This symbol may be appropriately assigned by the control unit 10 of the utilization profit return server 1. Advertisement data is stored in the advertisement data 24b. Advertising data refers to data that can be arranged on a template in a banner format, an image format, a moving image format, or the like. The link information 24c stores the address (URL) of the advertisement page. An advertisement category is stored in the advertisement category 24d. The category means, for example, “music”, “car”, “daily necessities”, and the like.

  By using this advertisement table 24, when extracting predetermined advertisement data, it is possible to extract advertisement data that matches the category of the template or belongs to a similar category. In addition, the association between the advertisement data and the template may be performed manually by the template creator or the advertiser, for example, according to the use degree of the template, or the utilization profit return server 1 determines the association at random. May be. The association between the advertisement data and the template may have a correspondence table (not shown) in the storage unit 20.

  Returning to FIG. 6, S230: The template distribution means 12 of the utilization return server 1 transmits the template to the template user terminal 5B in association with the extracted advertisement data.

  S240: The reward calculation means 14 of the utilization profit return server 1 performs a reward calculation process. The reward calculation process is a process of calculating a reward for the template creator by template distribution, and is performed when the template is transmitted to the terminal 5B of the template user. The reward calculated by this processing is provided by the advertiser of the advertisement displayed on the template, for example.

  Here, the reward calculation process will be described in more detail. The reward is, for example, virtual currency distributed to the template creator. If the template has not been modified, the reward for distributing the template is assigned to that template, ie the template creator. On the other hand, when the template is modified, the reward for distributing the template is distributed between the original template and the modified template.

  In this distribution, the ratio between the template before modification and the template after modification may be set in advance. In addition, by registering the contribution related to the template modification with the template creator, the contribution is stored in the storage unit 20 (not shown), and the original template and the modified template are used using the contribution. The distribution ratio may be determined. Furthermore, when a template is modified in multiple stages by a plurality of template creators, a distribution ratio may be set for each modified template creator.

  S250: The control unit 10 of the utilization return server 1 stores the reward calculated by the reward calculation process in the reward table 26 of the storage unit 20 in association with the template ID.

  Here, the reward table 26 will be described with reference to FIG. The reward table 26 is a table that associates rewards with the template ID as key information.

  The reward table 26 has a template ID 26a and a reward amount 26b. The template ID 26a is the same as the template ID 22a of the template table 22. The generated reward amount is stored in the reward amount 26b. Each time a template is distributed, the remuneration amount of the record corresponding to the template ID of the corresponding template ID 26a is updated. Further, when the remuneration amount is paid to the template creator corresponding to the template ID 26a, the renewal amount is subtracted from the remuneration amount 26b of the corresponding record and updated.

  According to the first embodiment, every time a template is distributed to the template user's terminal 5B, a reward is paid to the template creator. Therefore, the template creator creates a template that can be used more by the user. try to. Therefore, it is possible to stir the user's desire to create a template. In addition, a template having more functions and superior design can be an opportunity to be provided by the template creator.

(Second Embodiment)
In the first embodiment, every time a template is distributed, a reward is generated and given to the template creator. In the second embodiment, in addition to the first embodiment, when a template user calls an advertisement page from a template, a reward is generated and given to the template creator.

  Note that, in the following description, the same functions as those in the first embodiment described above are denoted by the same reference numerals or the same reference numerals at the end, and repeated descriptions are omitted as appropriate.

[Flowchart of ad page call processing]
FIG. 8 is a flowchart of the advertisement page calling process according to the second embodiment.

  S300: In the template user terminal 5B, the request receiving means 11 of the usage-revenue return server 201 receives the request data of the advertisement page transmitted from the terminal 5B when the user clicks the advertisement on the template from the template. To do.

  S310: The control unit 210 of the used profit return server 201 refers to the advertisement table 24 and transmits a request for an advertisement page to the address of the corresponding advertisement server 202 in the link information 24c.

  S400: The advertisement server 202 receives a request for an advertisement page from the usage profit return server 201.

  S410: The advertisement server 202 transmits the corresponding advertisement page to the usage profit return server 201.

  S320: The control unit 210 of the usage profit return server 201 receives the advertisement page from the advertisement server 202.

  S330: The control unit 210 of the usage profit return server 201 transmits the advertisement page to the corresponding terminal 5B.

  S340: The reward calculation means 14 of the utilization profit return server 201 performs a reward calculation process.

  S350: The control unit 210 of the used revenue return server 201 stores the reward calculated by the reward calculation process in the reward table 26 of the storage unit 20 in association with the template ID.

  In the second embodiment, after the usage profit return server 201 requests the advertisement server 202 for an advertisement page and the usage profit return server 201 receives the corresponding advertisement page from the advertisement server 202, the usage profit return server 201 The advertisement page was transmitted to 5B. However, in response to the use profit return server 201 transmitting the advertisement page transmission request to the advertisement server 202, the advertisement page 202 may be directly transmitted to the terminal 5B. In that case, the reward calculation process is performed in response to the transmission of the advertisement page transmission request to the advertisement server 202.

  According to the second embodiment, in response to a request from the advertisement displayed with the template, the reward for the template is calculated in response to the transmission of the advertisement page. Based on this, the creator of the template can get a reward. Therefore, the synergistic effect by a template and an advertisement can be expected.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

(Deformation)
In the first and second embodiments, there was nothing related to the change of the compensation amount related to the advertisement data, but the compensation amount was changed according to the size of the advertisement displayed on the template (the size of the advertisement area). Also good. Further, the amount of reward may be changed according to a method for displaying an advertisement such as a video advertisement or a banner advertisement. By doing so, differentiation from other advertisements can be achieved.

It is a figure which shows the whole structure of the utilization profit return system which concerns on 1st Embodiment, and the function structure of a utilization profit return server. It is a figure which shows the hardware constitutions of the utilization profit return server which concerns on 1st Embodiment. It is a figure which shows an example of the flow of the process by the template creator which concerns on 1st Embodiment, a template user, and an advertiser. It is a flowchart of the template memory | storage process which concerns on 1st Embodiment. It is a figure which shows the template table stored in the memory | storage part which concerns on 1st Embodiment. It is a flowchart of the template distribution process which concerns on 1st Embodiment. It is a figure which shows the advertisement table and reward table which are stored in the memory | storage part which concerns on 1st Embodiment. It is a flowchart of the advertisement page call process which concerns on 2nd Embodiment.

Explanation of symbols

1,201 Utilization return server 5, 5A, 5B, 5C Terminal 10, 210 Control unit 11 Request receiving unit 12 Template distribution unit 14 Reward calculation unit 16 Identification information embedding unit 20 Storage unit 22 Template table 24 Advertising table 26 Reward table 100 Utilization return system 202 Advertising server

Claims (9)

An identification information embedding unit that receives a template that can be displayed on the display unit of the user terminal from the template creator's terminal, and embeds identification information for identifying the template in the template;
A template storage unit for storing the template in association with the identification information;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
Request receiving means for receiving a request for the template from the user terminal;
A template distribution means for distributing the stored template corresponding to the request to the user terminal in association with the advertisement data in response to receiving the request;
Reward calculation means for calculating a reward related to the distributed template;
A reward storage unit that stores the reward calculated by the reward calculation means and distributed to the template creator in association with the identification information;
Use profit return server. If the identification information has already been embedded in the template received from the template creator's terminal, the template storage unit uses the modified template as a modified template based on the identification information. Memorize it,
The reward calculating means calculates a reward related to the modified template and the template;
The utilization profit return server according to claim 1, wherein: The template storage unit stores the contribution of the template to the modified template,
The reward calculation means calculates a reward related to the modified template and the template based on the contribution degree stored in the template storage unit;
The utilization profit return server according to claim 2, wherein: The template distribution means distributes the template having an advertisement display area for displaying the advertisement data in a part of the template;
The utilization profit return server according to any one of claims 1 to 3, wherein: The request receiving means receives an advertisement request together with the identification information from the user terminal,
The reward calculation means calculates a reward related to the template corresponding to the identification information in response to sending advertisement data corresponding to the advertisement request received by the request receiving means to the user terminal;
The utilization profit return server according to any one of claims 1 to 4, wherein: The reward calculation means calculates the reward according to the attribute of the advertisement data distributed in association with the template by the template distribution means;
The utilization profit return server according to any one of claims 1 to 5, wherein: The template storage unit stores at least one of a template of a web page to be displayed on the web page as the template, a skin that is information related to software design, and a wallpaper;
The utilization profit return server according to any one of claims 1 to 6, wherein: Usage revenue return server
A template storage unit for storing templates that can be displayed on the display unit of the user terminal;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
With
Receiving the template from a template creator's terminal and embedding identification information for identifying the template and the template creator in the template;
Storing the template in association with the identification information;
Receiving a request for the template from the user terminal;
Distributing the stored template corresponding to the request in association with the advertisement data to the user terminal in response to receiving the request;
Calculating a reward for the distributed template;
Storing the reward calculated by the calculating step and distributed to the template creator in association with the identification information;
Use profit return method including. Computer
A template storage unit for storing templates that can be displayed on the display unit of the user terminal;
An advertisement data storage unit for storing advertisement data that can be displayed together with the template;
With
In the computer,
Receiving the template from a template creator's terminal and embedding identification information for identifying the template and the template creator in the template;
Storing the template in association with the identification information;
Receiving a request for the template from the user terminal;
Distributing the stored template corresponding to the request in association with the advertisement data to the user terminal in response to receiving the request;
Calculating a reward for the distributed template;
Storing the reward calculated by the calculating step and distributed to the template creator in association with the identification information;
Use revenue reduction program to execute.

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