JP2009217118A - Advertisement display water tank - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display water tank configured so that a viewer can falsely feel an undersea world by viewing an undersea image through the water tank, and that can reduce a feeling of incompatibility that it functions only as the advertisement medium, and increase viewer's attention to the advertisement. <P>SOLUTION: The advertisement display water tank has an image display means disposed on the rear side of the water tank so that the undersea image displayed by the image display means can be viewed from the front of the water tank. The advertisement display water tank includes an image transmission means for transmitting the image to the image display means, and the image transmission means transmits the image with the inserted advertisement image to the image display means between the undersea images. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to an advertisement display water tank in which video display means is disposed on the back surface of a water tank.

  2. Description of the Related Art Conventionally, an apparatus has been proposed in which video display means such as a liquid crystal screen is provided on the back of a water tank where saltwater fish or freshwater fish are bred, and an image is displayed on the back of the water tank using a video playback device such as a DVD player. The inventor of the present application also proposes a device of the device in Patent Document 1 and Patent Document 2.

In large commercial facilities and the like, it is a common practice to arrange a large video display device and continuously play an advertising video for advertising of products.
Registered Utility Model No. 3078714 Registered Utility Model No. 3123539

  However, the conventional device related to the aquarium is only for enjoying underwater video, and commercial use has not been proposed. On the other hand, the video display device that keeps only advertising video is attracting attention to advertising. It is difficult to improve.

  The present invention has been made in view of such circumstances, and it is possible to experience the sea in a pseudo manner by watching the underwater video through the aquarium. An object of the present invention is to provide an advertisement display water tank capable of improving the degree of attention.

  The advertisement display water tank according to claim 1 is provided with a video transmission means for transmitting a video to the video display means, and the video transmission means displays the video in which the advertisement video is inserted between the underwater videos to the video display means. It is characterized by sending out.

  The advertisement display water tank according to claim 2 is characterized in that the underwater images before and after the advertisement image are different underwater images.

  The advertisement display water tank according to claim 3 is characterized in that a temporal ratio between the underwater image and the advertisement image is 1: 1.

  The advertisement display water tank according to claim 4 is characterized in that the advertisement video time is 10 seconds to 3 seconds.

  The advertisement display water tank according to claim 5 is characterized in that the time of the underwater video is 60 seconds to 20 seconds and the time of the advertisement video is 40 seconds to 10 seconds.

  The advertisement display water tank according to claim 6 is characterized in that the advertisement video is composed of a plurality of advertisements.

  The advertisement display water tank according to claim 7 is characterized in that the advertisement video has a fade-in effect or a fade-out effect on the display content.

  The advertisement display water tank according to claim 8 is characterized in that the advertisement video is obtained by performing processing for adding an advertisement to the underwater video.

  The advertisement display water tank according to claim 9 is characterized in that the advertisement video is a video imitating an underwater video.

  According to the first aspect of the present invention, the video sending means sends the video in which the advertisement video is inserted between the underwater videos to the video display means, so that it is simulated by watching the underwater video through the aquarium. In addition to being able to experience the sea, it is possible to alleviate the uncomfortable feeling of being an advertising-only medium and improve the degree of attention to advertising.

  According to the invention of claim 2, the underwater images before and after the advertisement image are different underwater images, and the advertisement image is inserted between the different underwater images, so that the underwater images with different images can be switched without a sense of incongruity. Is possible.

  According to the invention of claim 3, by making the temporal ratio between the underwater video and the advertisement video 1: 1, the effect of being able to experience the sea in a pseudo manner and the effect of improving the degree of attention to the advertisement; Can coexist.

  According to the invention of claim 4, by shortening the advertisement video time from 10 seconds to 3 seconds, a strong impression is given to the viewer even when the effect of being able to experience the sea in a pseudo manner is mainly used. It is possible to provide advertisements.

  According to the invention of claim 5, by setting the underwater video time from 60 seconds to 20 seconds and the advertisement video time from 40 seconds to 10 seconds, the advertising time is the same as that of the television commercial, and the sense of incongruity as an advertising-only medium. Can be eased and the degree of attention to the advertisement can be improved.

  According to the invention of claim 6, the advertisement video is composed of a plurality of advertisements, so that the limited display time of the advertisement video can be used efficiently and the advertisement video can be changed. It is possible to improve the degree of attention.

  According to the invention of claim 7, by introducing a fade-in effect or a fade-out effect into the display content of the advertisement video, the switching feeling is reduced in switching from the underwater video to the advertising video and from the advertising video to the underwater video. Is possible.

  According to the invention of claim 8, the advertising effect of the advertising video can be improved because the advertising video is obtained by performing processing for adding an advertisement to the underwater video.

  According to the invention of claim 9, the advertising effect of the advertising video can be improved because the advertising video is a video imitating an underwater video.

  Hereinafter, embodiments of the present invention will be specifically described with reference to the drawings. The advertisement display water tank in the embodiment of the present invention has video display means on the back surface of the water tank so that an underwater video displayed on the video display means can be viewed from the front of the water tank. FIG. 1 is a front view showing an example of an advertisement display water tank according to the present invention. FIG. 2 is an explanatory diagram showing a configuration of the advertisement display water tank. FIG. 3 is an explanatory view showing an underwater image of the advertisement display water tank. FIG. 4 is an explanatory diagram showing an advertisement image of the advertisement display water tank. FIG. 5 is an explanatory diagram showing another example of the advertisement video in the advertisement display water tank. FIG. 6 is an explanatory diagram showing still another example of the advertisement video in the advertisement display water tank. FIG. 7 is an explanatory view showing the management of the video of the advertisement display water tank.

  In the figure, the advertisement display water tank 1 has a video display means 10 on the back surface of the water tank 4, and has a video sending means 12 for sending a video to the video display means 10. The aquarium 4 is for exhibiting seafood so that it can be enjoyed. It can be simply filled with water. As shown in the figure, a rock 6a, an underwater plant 6b, etc. are arranged, and the fish 6c is actually placed. You may make it swim.

  The image display means 10 may be of any form as long as the image displayed from the front of the aquarium 4 is visible by a cathode ray tube or liquid crystal display. The video sending means 12 sends video as an electronic signal to the video display means 10 and is a video playback device such as a video player or a DVD player. Note that any form may be used as long as video can be transmitted, and a portable terminal such as a computer or a digital player may be used. Further, the data that is the source of the video may be stored in advance in the video transmission unit 12 or may be provided to the video transmission unit 12 by a medium such as a video tape or a DVD. . Furthermore, a format in which video is supplied to the video sending means 12 by communication means such as the Internet may be used.

  Next, operation | movement of the advertisement display water tank 1 of the above structures is demonstrated. As shown in FIG. 3, the advertisement display water tank 1 displays an underwater image 20 obtained by photographing an actual underwater image on the image display means 10. Then, an advertisement image 22 as shown in FIG. 1 is inserted and displayed between the underwater images 20.

  The time ratio between the underwater video 20 and the advertisement video 22 can be arbitrarily determined depending on the content of the video, etc., but the effect of being able to experience the sea in a pseudo manner and the effect of improving the degree of attention to the advertisement Can coexist with.

  Further, as the time between the underwater video 20 and the advertising video 22, the time of the advertising video 22 can be shortened to about 10 to 3 seconds. By shortening the time of the advertisement video 22, it is possible to provide an advertisement that gives a strong impression to the viewer even if the effect is mainly to experience the sea in a pseudo manner.

  Further, the time between the underwater video 20 and the advertising video 22 can be set to 60 to 20 seconds for the underwater video 20 and 40 to 10 seconds for the advertising video 22. By setting the time as described above, the advertisement time is the same as that of the television CM, and it is easy to alleviate the uncomfortable feeling of an advertisement-only medium, and the degree of attention to the advertisement can be improved. The advertisement video 22 inserted between the underwater videos 20 is not necessarily one type of advertisement, and the advertisement video 22 may be composed of a plurality of advertisements. In this way, by configuring one advertisement video 22 from a plurality of advertisements, it is possible to efficiently use the limited display time of the advertisement video, and to change the advertisement video so that the advertisement can be changed. It is possible to improve the degree of attention.

  The underwater video 20 can also be different from each other before and after the advertising video 22. For example, there is a method in which, for example, a different sea area before and after the advertisement image 22 is the Hawaiian sea and the other is the Okinawa sea. In this way, the underwater images 20 before and after the advertisement video are different from each other, and by inserting the advertisement image 22 between the different underwater images, it is possible to switch the underwater images having different images without a sense of incongruity. .

  As shown in FIG. 1, the advertisement video 22 may be a simple character advertisement or may be configured using a picture, a photo, or a moving image. As the video effect, as shown in FIG. 3, the video effect 24 a may fade in or fade out as an expression content in the advertisement video 24. In this way, by incorporating the fade-in effect or the fade-out effect into the display content of the advertisement video 24, it is possible to reduce the uncomfortable feeling of switching when switching from the underwater video to the advertising video or from the advertising video to the underwater video. It is.

  Further, as shown in FIG. 5, the underwater image 30 itself shows an actual state of the sea (the coral image 30c and the like are actual underwater objects), and the fish image 30a is an image of a fish that has not been processed at all. However, it is also possible to create an advertisement video as the processed fish video 30b by processing the video of another fish (in FIG. 5, “AB store” is written on the side of the fish by image processing). Thus, the advertising effect of the advertising video can be improved because the advertising video is obtained by performing processing for adding an advertisement to the underwater video.

  Furthermore, as shown in FIG. 6, it is also possible to create a pseudo underwater video 40 and use the video as an advertising video. In the simulated underwater image 40, the coral image 30c that should have existed in the underwater image 30 is removed, and only the fish image is obtained. Furthermore, the simulated fish images 40a and 40b created by CG are used to simulate the underwater images. In the simulated fish image 40a of FIG. 6, the banner is an image in which fish is drawn, but it is not limited by the advertisement expression method. Thus, the advertising effect of an advertising video can be improved because an advertising video is a video imitating an underwater video.

  A map of FIG. 7 shows the management of switching between the underwater video and the advertising video in the advertising display water tank 1 as described above. In the example of FIG. 7, the content of the video is changed every month (May to August). Images 1 to 3 are underwater images, CMs 1 to 6 are advertisement images, each underwater image (images 1 to 3) is produced in units of 30 seconds, and each advertisement image (CMs 1 to 6) is in units of 15 seconds. It was produced. In addition, two advertising videos are continuously played, and two of them become one 30-second advertising video, and the ratio of the time between the underwater video and the advertising video is set to 1: 1. In the actual display, when CM6 ends, the video image 1 continues to return, and a series of flows from video 1 to CM6 are repeatedly displayed.

  According to the advertisement display aquarium 1 configured as described above, the image sending means 12 sends the image in which the advertisement image 22 is inserted between the underwater images 20 to the image display means 10. By watching the underwater video, the user can experience the sea in a pseudo manner, and can relieve the uncomfortable feeling of the advertisement-only medium and improve the degree of attention to the advertisement.

  Also, in places with strong public meaning such as halls such as hospitals and public halls, there are many cases where installation is not permitted with a device as an advertising medium, but in the case of the advertising display aquarium 1 of the present invention, it is called an underwater video 20. Since it is a means for displaying an environmental image, the possibility of installation without a sense of incongruity increases.

  Furthermore, in the case of a device that only displays the underwater video 20, the installer needs to bear the cost of the device, etc., but by displaying the advertising video 22, it is also possible to obtain an advertising fee from the advertiser, The burden of the maintenance cost of the installer's device can be reduced.

  As described above, an advertisement display that allows you to experience the underwater image by watching the underwater video through the aquarium, eases the uncomfortable feeling of an advertising-only medium, and improves the degree of attention to the advertisement An aquarium can be provided.

It is a front view which shows an example of the advertisement display water tank which concerns on this invention. It is explanatory drawing which shows the structure of the advertisement display water tank. It is explanatory drawing which shows the underwater image | video of the same advertisement display water tank. It is explanatory drawing which shows the advertisement image | video of the advertisement display water tank. It is explanatory drawing which shows the other example of the advertisement image | video of the same advertisement display water tank. It is explanatory drawing which shows the further another example of the advertisement image | video of the same advertisement display water tank. It is explanatory drawing which shows management of the image | video of the advertisement display water tank.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Advertisement display water tank 4 ... Water tank 6a ... Rock 6b ... Underwater plant 6c ... Fish 10 ... Image display means 12 ... Image transmission Means 20 ... Underwater video 20a ... Fish video 20b ... Fish video 20c ... Falcon video 24 ... Advertising video 24a ... Video effect 22 ... Advertising video 30 ... -Underwater video 30a ... Fish video 30b ... Processed fish video 30c ... Coral video 40 ... Simulated underwater video 40a ... Simulated fish video 40b ... Simulated fish video

Claims (9)

In the advertising display water tank which has a video display means on the back of the water tank, and the underwater video displayed on the video display means is visible from the front of the water tank,
Video sending means for sending video to the video display means,
The advertising display water tank, wherein the video sending means sends the video with the advertising video inserted between the underwater videos to the video display means.   The advertisement display water tank according to claim 1, wherein the underwater images before and after the advertisement image are different underwater images.   The advertisement display water tank according to claim 1 or 2, wherein a temporal ratio between the underwater image and the advertisement image is 1: 1.   The advertisement display water tank according to claim 1 or 2, wherein the advertisement video time is 10 seconds to 3 seconds.   The advertisement display water tank according to claim 1 or 2, wherein a time of the underwater image is 60 seconds to 20 seconds, and a time of the advertisement image is 40 seconds to 10 seconds.   The advertisement display water tank according to any one of claims 1 to 5, wherein the advertisement video is composed of a plurality of advertisements.   The advertisement display water tank according to any one of claims 1 to 6, wherein the advertisement video has a fade-in effect or a fade-out effect on display content.   The advertisement display aquarium according to any one of claims 1 to 7, wherein the advertisement video is obtained by performing processing for adding an advertisement to an underwater video.   The advertisement display water tank according to any one of claims 1 to 8, wherein the advertisement image is an image imitating an underwater image.

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