JP2008250809A - Product presenting system using sensitivity expression word - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To easily configure and search correspondence models between sensitive words and corresponding products by a product seller of a traditional artifacts, artifacts, or manufactured products. <P>SOLUTION: The product presenting system using sensitivity expression words comprises a project management tool 29 for defining an item, selecting an object, collecting user data, analyzing and visualizing the user data, and a database 30 containing objects having meta data functions of a name, ID, image or the like, and items having adjectives or words expressing a state in a question form as values. The object is presented to a customer and the customer evaluates the item. The data is collected as raw data. Data which is subjected to sensitivity engine processing 32 by sensitivity algorithm is visualized by a visualization tool 33. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a product presentation system using a sensitivity expression word that assists sellers to easily construct and search a corresponding model of a sensitivity word and a corresponding product for a product such as a traditional craft, a craft, or a manufactured product. Is.

  Traditionally, when purchasing products or properties such as traditional crafts, crafts or manufactured products, the customer refers to product samples or catalogs, or the shape of the product desired by the producer, manufacturer or seller in words. , Request production and purchase the product. When there is no product sample or catalog, the producer, manufacturer or seller listens directly to the customer's needs, manufactures or manufactures the product that seems to match the customer's sensitivity, and provides the product. However, the product actually delivered to the customer is different from what the customer was thinking about, or the product is not assent to the customer, the producer, the manufacturer, or the seller. There is a gap in the finished product. For this reason, it is also conceivable to carry out by deciding whether to purchase or return a product after confirming the finished product that was actually manufactured and manufactured or manufactured.

In addition, as in the Kansei product search system and method (see Patent Document 1), the degree of coincidence is obtained with the Kansei evaluation data related to the product registered in advance with the merchandise seller, and the product close to the user's preference is searched. Information on possible change points and change methods stipulated for each property, such as a product search system that assumes the relationship between a product and a sensitivity word necessary for the product, and a property information editing support system (see Patent Document 2) A property editing support system that is held as a database and allows customers to edit and design properties has been proposed.
Japanese Patent Publication No. 2002-288216 Japanese Patent Publication No. 2000-215230

The conventional sensitivity product search system and method and the property information editing support system described above have the following problems.
B) The system designer had to prepare the correspondence model between the product and the sensitivity word in advance.
B) None of the product producers, manufacturers, or sellers could perform model building or modification themselves.
C) There was no system that explicitly handled sensitivity.
D) There was no system that clearly indicated the sensibilities of the individuals identified among the mass subjects.
E) When a desired product is specified by a plurality of sensitivity words, the problem of the order in which the product should be presented has not been solved.
The present invention relates to a product presentation system using a sensitivity expression word made to solve these problems.

In order to solve the above problems, the present invention has the following configuration.
The configuration will be described with reference to FIG. 3. A project management tool (29) including item definition, object selection, user data collection, user data analysis and visualization, and name, ID, image and other metadata functions The database (30) is an item that takes the form of a question and an adjective or a word indicating the state as a value, and presents the object to the customer to evaluate the item, and collects the data as raw data Data obtained by the sensitivity engine process (32) by the sensitivity algorithm is visualized by the visualization tool (33).

By using the product presentation system using the sensitivity expression word of the present invention, there are the following advantages.
B) By using the present invention, a customer (user) can easily construct and search a correspondence model between a sensitivity word and a corresponding product for any product, and the correspondence between the product and the sensitivity word. The model can be used without the system designer preparing it in advance.
B) The present invention is not limited to the sensibility evaluation of traditional crafts, crafts or manufactured products, but can also be used for sensibility evaluation of living environments, human sensibility evaluation, etc., product producers, manufacturers or sales The person can build and modify the corresponding model himself.
C) The present invention can explicitly handle sensibility.
D) The present invention can observe the position of individual sensibilities specified among mass subjects, and can also be used for verification that the individual sensibilities are close to the average of the masses or are biased.
E) The present invention makes it possible to determine the order in which products are presented in response to selection requests by a plurality of sensitivity words that have not been realized so far, by using the fuzzy correspondence analysis method and the OWA method.
F) The present invention can be used not only for product presentation but also for product development and design support.
G) The present invention can also be used as a system in which a system designer prepares and uses a sensitivity word correspondence model that has already been devised.

Hereinafter, an embodiment of the present invention will be described with reference to FIG.
B) The database server (22) serves as a data storage for holding all projects, metadata, raw survey data, survey data after processing, and all objects and items.
B) The database API (23) provides an interface corresponding to the database server (22).
C) Database API (23) is a database server (22), algorithm engine (24), visualization console (25), input console (26), Kansei database management (27), Kansei project management (28) as client Realized as a layer in between.
D) The layer provides a service-oriented view of the database.
E) The client is a program used by people participating in the survey, presents objects and items to the user, and is used remotely as a Web page or as a stand-alone program.
F) The algorithm engine (24) has a program for analyzing and converting the raw data of the survey to be used for visualization and other purposes.
G) The visualization console (25) accesses the database server (22), and obtains and visualizes the search based on various conditions via the database API (23).
H) Kansei Database Management (27) and Kansei Project Management (28) are Kansei Project Project Management Tools (29) for creating / updating / deleting databases, changing project items and metadata, and setting up surveys. It can also be used to add objects after a survey to merge projects, share the same items between projects, and adjust values.

When using these, follow the procedure below.
The function of the project management tool (29) is divided into a plurality of tasks, and the standard procedure for adding objects to the database is as follows.
B) Connect to the database and get the current data.
B) Create a new object by specifying the name, type, image, etc. of the object.
C) Add the newly created object to the database.

The standard procedure for editing existing database data using the project management tool (29) is as follows.
B) Connect to the database and get the current data.
B) Select the object and press the “Load” button to load the database contents into the application.
C) Update the database values.
D) Save the new value in the database.

Hereinafter, the flow assumed as an embodiment of the product presentation system using the sensitivity expression word of the present invention will be described with reference to FIG. 3. First, the meaning of the word will be described below.
B) Project is a term that widely refers to various processes. Processing includes item definition, object selection, user data collection, analysis and visualization.
B) An object indicates an object whose quality and state are evaluated. Objects have names, IDs, images and other metadata.
C) An Item takes the form of a question and has an adjective or a word indicating a state as a value. For example, hot / cold, hard / soft.
(D) Survey is a process of collecting data by presenting an object to an end user, evaluating an item, and collecting the data.

From the meaning of the word as described above, the embodiment of the processing flow and the sensitivity engine system will be described.
B) The project administrator connects to the database server using the project administration interface. Create a new project with this program.
B) Add items to the project.
C) Add objects to the project. This is done by specifying a name and various metadata.
D) At this point, the user input console is available.
E) Conduct a survey.
F) Evaluate the objects belonging to the project against the item using the user input console.
G) At this point, the raw survey data is added to the database.
H) The administrator uses the project administration interface to check whether the collected raw survey data is valid.
Re) Survey raw data is passed to the algorithm engine via the database API.
N) Data processed by the algorithm engine is returned to the database server again.
E) Users and administrators can visualize the results using the visualization console.
E) Users and administrators can add, edit, and delete objects in the database using the Kansei Engine Object Editor.

From the above embodiment, the product presentation system using the sensitivity expression word is easy for the producer, manufacturer, or seller of the product such as traditional crafts, crafts, or manufactured products to make the correspondence model between the sensitivity words and the products. The corresponding model is visualized in 2D or 3D, in addition to the proximity of the sensitivity word and the corresponding product, as well as the size of the evaluation variation and the position of the individual subject in the whole. The position information shown can also be observed and the corresponding model can be interpreted. Also, the similarity between each sensitivity word and each corresponding product is calculated using fuzzy theory, and if a sensitivity word is given, the product can be searched using the similarity. The present invention can present a product group satisfying all of the hopes, a product group satisfying as much as possible, and a product group satisfying at least one, if the wishes of the products to be purchased are expressed by a plurality of sensitivity words. The present invention is based on the existing SD (Semantic
Differential Method), a fuzzy similarity analysis method devised by the present inventor Yoshiaki Nakamori, and a method for presenting relevant products from multiple sensitivity words.
It is a product presentation system that uses a Kansei expression word applying the Weighted Averaging Aggregation Method) method.

The GUI components are as shown in FIG. 1 and the following two types are prepared.
B) Display the current database status. Database section b) Used when adding new data. Add
New Object section

Example of Kansei engine edit screen used in the present invention Network connection diagram assumed as a form of use of the present invention Schematic diagram of the system of the present invention Example of Kansei engine user screen used in the present invention Example of Kansei engine user screen used in the present invention

Explanation of symbols

1 Number of objects added to the database 2 Number of items added to the database 3 Types of objects added to the database 4 Object names 5 Buttons to confirm names 6 List display buttons of available object types 7 Object types 8 button to add to the database 8 currently selected image 9 image file path screen 10 add image button 11 x2 property value 12 x3 property value 13 mR property value 14 result 15 of setting value on left side 15 Set value field
16 Display item on the left 17 Display item on the right 18 Numeric setting field 19 Result of setting the value on the right 20 Register object button 21 Clear button 22 Database server 23 Database API
24 Algorithm Engine 25 Visualization Console 26 Input Console 27 Kansei Database Management 28 Kansei Project Management 29 Project Management Tool 30 Database 31 User Input Console 32 Calculation Engine 33 Visualization Tool

Claims (1)

  Project management tools (29), including item definition, object selection, user data collection, user data analysis and visualization, and names and IDs, images and other metadata and object forms that take the form of an adjective or Data that has a word representing the state as a value in the database (30), presents the object to the customer and asks the customer to evaluate the item, collects the data as raw data, and processes the Kansei engine process (32) using the Kansei algorithm The product presentation system using the sensibility expression word characterized by making it visualize with a visualization tool (33).

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