JP2008234641A - ブラウザ−ログインマッピングを介したターゲットインベントリ拡張方法及びそのシステム - Google Patents
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Abstract
【解決手段】ブラウザクッキー情報とログインクッキー情報をマッピングしたブラウザ−ログインマッピング情報を記録するユーザプロフィールデータベースと、ウェブブラウザの接続を認知し、接続したウェブブラウザのブラウザクッキー情報をユーザ形態サーバに伝達する広告サーバと、広告サーバからブラウザクッキー情報を受信し、ユーザプロフィールデータベースからブラウザクッキー情報に対応するブラウザ−ログインマッピング情報を識別し、識別されたブラウザ−ログインマッピング情報からユーザプロフィール情報を識別して広告サーバに伝達するユーザ形態サーバとを含み、広告サーバは、ユーザプロフィール情報と連関した広告データをウェブページ上にディスプレイすることを特徴とする。
【選択図】図2
Description
201:ウェブブラウザ
202:広告サーバ
203:広告データベース
204:ユーザ形態サーバ
205:ユーザプロフィールデータベース
Claims (11)
- ブラウザクッキー情報とログインクッキー情報をマッピングしたブラウザ−ログインマッピング情報を記録するユーザプロフィールデータベースと、
ウェブブラウザの接続を認知し、前記ウェブブラウザのブラウザクッキー情報をユーザ形態サーバに伝達する広告サーバと、
前記広告サーバから前記ブラウザクッキー情報を受信し、前記ユーザプロフィールデータベースから前記ブラウザクッキー情報に対応するブラウザ−ログインマッピング情報のユーザプロフィール情報を識別して前記広告サーバに伝達するユーザ形態サーバと、
を含み、
前記広告サーバは、前記ユーザプロフィール情報と連関した広告データをウェブページ上にディスプレイすることを特徴とするターゲット広告システム。 - 前記広告サーバは、
前記広告サーバに接続したウェブブラウザにブラウザクッキー情報を付与し、ログインしたユーザから情報要請を受信した場合に、前記ユーザのログインクッキー情報を識別して前記ブラウザクッキー情報と前記ログインクッキー情報をログに記録し、
前記ユーザ形態サーバは、
前記ログ分析を介して前記ブラウザクッキー情報と前記ログインクッキー情報をマッピングさせ、前記ユーザプロフィール情報を前記ユーザプロフィールデータベースに記録することを特徴とする請求項1に記載のターゲット広告システム。 - 前記ユーザ形態サーバは、
一定の時間内に前記ブラウザクッキー情報と前記ログインクッキー情報を分析し、前記ブラウザクッキー情報と前記ログインクッキー情報をマッピングして前記ブラウザ−ログインマッピング情報を生成することを特徴とする請求項2に記載のターゲット広告システム。 - 前記ユーザプロフィール情報は、デモグラフィックの分類体系に属する各ユーザ情報であることを特徴とする請求項1に記載のターゲット広告システム。
- 前記広告サーバは、
前記各ユーザプロフィール情報と連関した各広告データを記録する広告データベースを含み、
前記広告データベースから前記接続したウェブブラウザのユーザプロフィール情報と連関した広告データを識別してウェブページ上にディスプレイすることを特徴とする請求項4に記載のターゲット広告システム。 - ブラウザクッキー情報とログインクッキー情報をマッピングしたブラウザ−ログインマッピング情報をユーザプロフィールデータベースに記録する段階と、
広告サーバでウェブブラウザの接続を認知し、前記ウェブブラウザのブラウザクッキー情報をユーザ形態サーバに伝達する段階と、
ユーザ形態サーバで前記広告サーバから前記ブラウザクッキー情報を受信する段階と、
前記ユーザ形態サーバで前記ユーザプロフィールデータベースから前記ブラウザクッキー情報に対応するブラウザ−ログインマッピング情報のプロフィール情報を識別して前記広告サーバに伝達する段階と、
前記広告サーバで前記ユーザプロフィール情報と連関した広告データをウェブページ上にディスプレイする段階と、
を含むことを特徴とするターゲット広告方法。 - ブラウザクッキー情報とログインクッキー情報をマッピングしたブラウザ−ログインマッピング情報をユーザプロフィールデータベースに記録する前記段階は、
前記広告サーバに接続したウェブブラウザにブラウザクッキー情報を付与する段階と、
前記広告サーバでログインしたユーザから情報要請を受信した場合に、前記ユーザのログインクッキー情報を識別する段階と、
前記広告サーバで前記ブラウザクッキー情報と前記ログインクッキー情報をログに記録する段階と、
前記ユーザ形態サーバで前記ログ分析を介して前記ブラウザクッキー情報と前記ログインクッキー情報をマッピングさせ、前記ユーザプロフィール情報を前記ユーザプロフィールデータベースに記録する段階と、
を含むことを特徴とする請求項6に記載のターゲット広告方法。 - ブラウザクッキー情報とログインクッキー情報をマッピングしたブラウザ−ログインマッピング情報をユーザプロフィールデータベースに記録する前記段階は、
前記ユーザ形態サーバで一定の時間内に前記ブラウザクッキー情報と前記ログインクッキー情報を分析する段階と、
前記ブラウザクッキー情報と前記ログインクッキー情報をマッピングして前記ブラウザ−ログインマッピング情報を生成する段階と、
前記ユーザ形態サーバで前記生成されたブラウザ−ログインマッピング情報を前記ユーザプロフィールデータベースに記録する段階と、
を含むことを特徴とする請求項7に記載のターゲット広告方法。 - 前記ユーザプロフィール情報は、デモグラフィックの分類体系に属する各ユーザ情報であることを特徴とする請求項6に記載のターゲット広告方法。
- 前記広告サーバで前記ユーザプロフィール情報と連関した広告データをウェブページ上にディスプレイする前記段階は、
前記広告サーバで前記各ユーザプロフィール情報と連関した各広告データを広告データベースに記録する段階と、
前記広告データベースから前記接続したウェブブラウザのユーザプロフィール情報と連関した広告データを識別してウェブページ上にディスプレイする段階と、
を含むことを特徴とする請求項9に記載のターゲット広告方法。 - 請求項6ないし10のいずれか一項のターゲット広告方法を実行させるためのプログラムを記録したコンピュータ読み取り可能な記録媒体。
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JP5368515B2 (ja) | 2013-12-18 |
KR20090000690A (ko) | 2009-01-08 |
US8271886B2 (en) | 2012-09-18 |
KR100910517B1 (ko) | 2009-07-31 |
JP2011258212A (ja) | 2011-12-22 |
JP4809858B2 (ja) | 2011-11-09 |
US20080235243A1 (en) | 2008-09-25 |
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