JP2008191414A - Advertisement system, advertisement managing device, and managing method for advertisement data - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow detailed advertisement related to basic advertisement displayed on a terminal device, in a closed network system to be displayed on a terminal device which is unable to access the network. <P>SOLUTION: The basic advertisement is displayed on an employee's terminal 2 (S11 to S13), and the displayed basic advertisement and an employee are specified (S14) by an input accepted by the employee's terminal 2 (S14). A detailed advertisement URL of such a specified basic advertisement is transmitted to an individual's terminal 31 related to the specified user (S17). Consequently, the individual's terminal 31 can display the detailed advertisement (S18). <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a technique for displaying detailed advertisement information related to an advertisement displayed on a terminal device in a closed network on a terminal device not belonging to the closed network.

  Recently, there are many companies that lend each employee one or more terminal devices such as personal computers and construct a closed network system exclusively for employees. Thereby, each employee can use the terminal device as much as necessary. On the other hand, when one or more terminal devices are lent to each employee, there are naturally not many idle times when each terminal device is not used. For example, a terminal device on a desk of an employee who is in a meeting is often not used.

Then, the technique of displaying an advertisement using the screen saver of a terminal device is known (for example, patent document 1). Thereby, the advertisement using the idle time zone of the terminal device can be provided.
JP 2005-276142 A

  However, if detailed advertisement information is displayed with a screen saver, there is a possibility that the business may be hindered. On the other hand, the advertisement effect is limited in the advertisement displaying only the outline.

  For example, even if an advertisement summary and the URL of a detailed advertisement are displayed and a display that leads to a detailed advertisement is displayed, access to a site that is not related to business from an in-house terminal device may be prohibited. Or, if an employee interested in the advertisement wants to see a detailed advertisement later using a personal terminal device, he or she forgets the URL or forgets the advertisement in the first place. Often, it ends without looking at detailed advertisements.

  Therefore, an object of the present invention is to display a detailed advertisement related to a basic advertisement displayed on a terminal device in a closed network system on a terminal device that cannot access the network system.

  An advertising system according to an embodiment of the present invention is a second terminal device that cannot access a detailed advertisement related to a basic advertisement displayed on a first terminal device in a network system that can be used only by a predetermined user to the network system. It is a system that enables display on. The advertising system includes means for displaying the basic advertisement on the first terminal device, specifying means for specifying the basic advertisement displayed on the first terminal device, and input for specifying a user. An accepting means for accepting, a means for associating and storing the address information of the user and the second terminal device, and an address of the second terminal device associated with the user specified by the input accepted by the accepting means. Transmission means for transmitting information for a detailed advertisement related to the basic advertisement specified by the specifying means based on the information.

  In a preferred embodiment, identification information of the basic advertisement is displayed together with the basic advertisement on the first terminal device, and the specifying means accepts input of identification information of the basic advertisement from the user, and inputs the input. The basic advertisement may be identified based on the received identification information of the basic advertisement, and the transmission unit may transmit information for a detailed advertisement associated with the identification information of the basic advertisement that has received the input. .

  In a preferred embodiment, the specifying unit may specify a basic advertisement displayed on the first terminal device when the receiving unit receives the input.

  In a preferred embodiment, the accepting means accepts input of user identification information, and the transmitting means transmits the detailed advertisement to the second terminal device associated with the user identification information accepted by the accepting means. The information may be transmitted.

  In a preferred embodiment, the receiving means may be an IC reader, and the user identification information may be read from an IC in which the user identification information is stored.

  In a preferred embodiment, a plurality of third terminal devices belonging to the network system, storage means for storing each of the plurality of third terminal devices and the address information of the second terminal device in association with each other, Is further provided. Each of the third terminal devices includes the specifying unit that receives the input of identification information of the basic advertisement and specifies the basic advertisement displayed on the first terminal device. The transmission means refers to the storage means based on the address information of the second terminal device associated with the third terminal device related to the specifying means that has received the input of identification information of the basic advertisement. The information for the detailed advertisement may be transmitted.

  In a preferred embodiment, the apparatus further comprises means for storing an advertisement display history displayed on the first terminal device, and a third terminal device belonging to the network system and displaying the advertisement display history. Then, the specifying unit may receive a selection of one or more basic advertisements from the advertisement display history displayed on the third terminal device and specify the basic advertisement.

  In a preferred embodiment, there are a plurality of the first terminal devices, and based on the means for displaying the arrangement of the plurality of first terminal devices and the displayed arrangement of the first terminal devices, one Means for accepting selection of the first terminal device. The third terminal device may display an advertisement display history related to the first terminal device selected by the selection.

  The advertisement management device according to an embodiment of the present invention is a second terminal that cannot access a detailed advertisement related to a basic advertisement displayed on a first terminal device in a network system that can be used only by a predetermined user to the network system. This is to enable display on the device. The advertisement management apparatus includes means for transmitting advertisement data, means for accepting designation of a basic advertisement displayed on the first terminal device, and means for displaying a basic advertisement on the first terminal device, Based on the means for receiving the designation, the means for storing the user and the address information of the second terminal device in association with each other, and the designation based on the address information of the second terminal device associated with the designated user Means for transmitting information for detailed advertisement related to the basic advertisement.

  Hereinafter, an advertising system according to an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a configuration diagram of an advertisement system according to the first embodiment of the present invention.

  The advertising system according to the present embodiment includes a closed in-house network system (in-house system) 1 dedicated to an employee constructed by a so-called intranet and an open external network system 3.

  The external network system 3 includes a plurality of personal terminals 31 and a plurality of advertisement servers 33.

  The in-house system 1 includes an in-house server 10 and a plurality of employee terminals 2.

  The in-house server 10 and the plurality of employee terminals 2 are each configured by, for example, a general-purpose computer system, and individual components or functions in the in-house server 10 and the plurality of employee terminals 2 described below are, for example, computer programs It is realized by executing.

  The employee terminal 2 is, for example, a terminal device lent to each employee, and corresponds to a personal computer installed on the desk of each employee. That is, the employee terminal 2 includes a display device such as a liquid crystal monitor and an input device such as a keyboard and a pointing device. Each employee terminal 2 is exclusively used by a lent employee. Therefore, in this specification, when it is necessary to distinguish between the employee terminals 2 exclusively used by different employees, they are referred to as employee terminal A (for employee A only) and employee terminal B (for employee B only).

  In this embodiment, an advertisement is displayed on the employee terminal 2 as described later. Here, the advertisement displayed on the employee terminal 2 is called a basic advertisement. The basic advertisement is an advertisement showing an outline for the purpose of guiding to a detailed advertisement described later.

  The in-house server 10 includes an advertisement data storage unit 11, an employee information storage unit 12, an advertisement distribution unit 13, and an e-mail transmission unit 14.

  The advertisement data storage unit 11 stores data related to advertisements to be displayed on the employee terminal 2.

  FIG. 2 shows an example of data items in the advertisement data storage unit 11. That is, the advertisement data storage unit 11 has an advertisement ID 111, basic advertisement data 112, and a detailed advertisement URL 113 as data items.

  The advertisement ID 111 is identification information of a basic advertisement displayed on the employee terminal 2 and a detailed advertisement related thereto.

  The basic advertisement data 112 is a data body of basic advertisements displayed on the employee terminal 2. The basic advertisement data 112 has a relatively simple data structure such as plain text or a banner.

  The detailed advertisement URL 113 is a URL (Universal Resource Locator) of a site that provides detailed advertisement information related to the basic advertisement. For example, the detailed advertisement URL 113 is a URL on one of the advertisement servers 33 in the external system 3.

  The employee information storage unit 12 stores employee information such as identification information of each employee's employee terminal and an e-mail address for a terminal device (personal terminal) 31 that the employee owns.

  FIG. 3 shows an example of data items in the employee information storage unit 12. That is, the employee information storage unit 12 has an employee ID 121, an employee terminal ID 122, and a personal terminal address 123 as data items.

  The employee ID 121 is identification information of each employee.

  The employee terminal ID 122 is identification information of the employee terminal 2 lent to each employee.

  The personal terminal address 123 is an email address of the personal terminal 31 of each employee. The personal terminal address 123 is registered in advance based on a report from each employee.

  The advertisement distribution unit 13 refers to the advertisement data storage unit 11 and transmits an arbitrary advertisement ID 111 and basic advertisement data 112 to the employee terminal 2 to display a basic advertisement. The advertisement displayed on the employee terminal 2 may display the advertisement ID 111 in addition to the advertisement based on the basic advertisement data 112. The timing at which the advertisement distribution unit 13 transmits to the employee terminal 2 may be determined based on a request from the employee terminal 2, for example.

  When the e-mail transmission unit 14 acquires information (employee ID or employee terminal ID) for identifying an employee and information (advertisement ID) for identifying a basic advertisement from the employee terminal 2, the e-mail transmission unit 14 sends the information to the individual terminal 31 of the employee. The detailed advertisement URL 113 is transmitted.

  The personal terminal 31 can use the detailed advertisement URL 113 to access a predetermined advertisement server 33 and acquire detailed advertisement information.

  Next, functions of the employee terminal 2 will be described.

  The employee terminal 2 requests the in-house server 10 to transmit advertisement information when, for example, an employee using the employee terminal 2 leaves or when the employee terminal 2 is not used for a predetermined time or longer. It may be. The timing for making this request may be equivalent to the activation timing of the screen saver, for example.

  When the employee terminal 2 receives the basic advertisement data 112 from the in-house server 10 in response to the request, the employee terminal 2 hides the work screen that has been displayed on the display device so far, like a screen saver, and displays the basic advertisement on the display device. Display. When the input device of the employee terminal 2 is operated while the basic advertisement is displayed, the display of the basic advertisement is interrupted, and for example, a transition is made to a return screen 200 for returning to the work screen as shown in FIG. Also good.

  The return screen 200 illustrated in FIG. 4 includes a password input unit 210 and a detailed advertisement acquisition employee ID input unit 220. When a password preset by an employee who exclusively uses the employee terminal 2 is input to the password input unit 210, the employee terminal 2 stops displaying the advertisement and returns to the normal work screen. When the employee ID is input to the detailed advertisement acquisition employee ID input unit 220, the employee terminal 2 transmits the input employee ID and the advertisement ID 111 of the displayed advertisement to the internal server 10.

  The return screen may be a screen that includes only the password input unit 210 and a screen that includes only the detailed advertisement acquisition employee ID input unit 220. In this case, when a predetermined operation (for example, pressing of a predetermined key by the user) is accepted, the screen may transition to the respective return screen.

  When the employee terminal 2 receives the input of the employee ID, the user may input using the keyboard. Alternatively, when the employee terminal 2 includes an IC card reader, the employee ID stored in the IC card such as an employee card may be read by the IC card reader. The IC card reader may be either a contact type or a non-contact type. When the employee ID is read by the IC card reader, the return screen 200 may not be provided.

  Further, the employee terminal 2 may display an advertisement designation screen 300 as shown in FIG. 5 when a normal work screen is displayed on the display device. The advertisement designation screen 300 includes an advertisement ID input unit 310. The employee terminal 2 transmits the advertisement ID input on the advertisement designation screen 300 to the in-house server 10 together with the employee terminal ID.

  For example, the following utilization method is assumed for the advertisement system having the above configuration. That is, in the in-house system 10 of a certain company, the basic advertisement is displayed on the employee terminal A while the employee A is away. Other employees see this basic advertisement. At that time, when the employee B who is interested in the basic advertisement wants to know detailed information, the employee ID (or employee terminal ID) and the advertisement ID are notified to the in-house server 10, so that his / her own personal terminal 31 is provided. The detailed advertisement can be accessed at. There are various ways of specifying the employee ID (or employee terminal ID) and the advertisement ID. These will be described below using a flowchart.

  FIG. 6 is a flowchart showing the first processing procedure.

  According to the figure, first, an advertisement request is transmitted from the employee terminal A to the in-house server 10 at a predetermined timing (S11).

  Upon receiving this request, the in-house server 10 causes the advertisement distribution unit 13 to transmit advertisement data including the advertisement ID 111 and the basic advertisement data 112 to the employee terminal A (S12).

  The employee terminal A receives the advertisement data and displays the basic advertisement on the display device (S13). At this time, when the employee terminal A receives the employee ID of the employee B from the return screen 200 or the IC reader (S14), the advertisement ID 111 of the basic advertisement displayed at that time and the input employee ID are stored in the internal server. 10 is notified (S15). Here, the employee who inputs the employee ID may be the employee A who uses the employee terminal A.

  When the internal server 10 receives the notification of the advertisement ID and the employee ID, the e-mail transmission unit 14 acquires the detailed advertisement URL 113 corresponding to the advertisement ID notified from the advertisement data storage unit 11, and the employee information storage unit 12. To obtain the personal terminal address 123 corresponding to the employee ID notified (S16). Then, the e-mail transmission unit 14 transmits an e-mail including the detailed advertisement URL 113 to the personal terminal address 123, that is, the personal terminal 31 of the employee B (S17).

  The personal terminal 31 of the employee B receives this electronic mail. Then, the personal terminal 31 of the employee B acquires detailed advertisement information from the advertisement server 33 according to the detailed advertisement URL 113, and displays the detailed advertisement on the display device (S18).

  Thereby, the detailed information regarding the advertisement displayed in the idle time of the employee terminal 2 of the in-house system 10 can be acquired by the employee's individual terminal.

  FIG. 7 is a flowchart showing the second processing procedure.

  In the second processing procedure, the same processing as the first processing procedure is performed from step S11 to S13, and the basic advertisement is displayed on the employee terminal A.

  On the other hand, the employee terminal B receives the advertisement ID of the basic advertisement from the employee B using the advertisement designation screen 300 (S24). The employee terminal B notifies the in-house server 10 of the advertisement ID input here and its own employee terminal ID (S25).

  When the in-house server 10 receives the notification of the advertisement ID and the employee terminal ID, the e-mail transmission unit 14 acquires the detailed advertisement URL 113 corresponding to the notified advertisement ID from the advertisement data storage unit 11, and the employee information storage unit 12, the personal terminal address 123 corresponding to the employee terminal ID notified is acquired (S26).

  Thereafter, as in the first processing procedure, an email including the detailed advertisement URL 113 is transmitted to the personal terminal of the employee B (S17), and the detailed advertisement can be displayed on the personal terminal of the employee B ( S18).

  As a result, if an employee who is interested in the basic advertisement displayed on the employee terminal of another person specifies the advertisement using his / her employee terminal, the detailed advertisement can be referred to on his / her personal terminal.

  Next, an advertisement system according to the second embodiment of the present invention will be described. As in the first embodiment, the advertising system according to the present embodiment displays a basic advertisement on the employee terminal 2 and allows the employee's personal terminal 31 to refer to the detailed advertisement. Note that, in the description of the present embodiment, the same reference numerals are assigned to configurations common to the first embodiment, and the description may be omitted.

  FIG. 8 shows a configuration diagram of an advertisement system according to the second embodiment.

  The advertising system according to the present embodiment includes an in-house system 5 and an external system 3. The in-house system 5 includes an in-house server 50 and a plurality of employee terminals 2.

  The in-house server 50 is configured by, for example, a general-purpose computer system, and individual components or functions in the in-house server 50 described below are realized by executing a computer program, for example.

  The internal server 50 includes an advertisement data storage unit 11, an employee information storage unit 12, an advertisement distribution unit 13, an e-mail transmission unit 14, an advertisement distribution history storage unit 55, a seating chart data storage unit 56, and a history management. Part 57.

  The advertisement distribution history storage unit 55 stores a history of advertisement data distributed by the advertisement distribution unit 13. For example, the employee terminal ID distributed by the advertisement distribution unit 13, the distributed advertisement ID, and the distribution date and time are stored.

  The seating chart data storage unit 56 stores data related to the in-house seating chart. The seating chart data includes, for example, office desk layout data, and the ID of the employee terminal 2 arranged at each desk or the ID of the employee who uses the terminal.

  In response to a request from the employee terminal 2, the history management unit 57 transmits the history data stored in the advertisement distribution history storage unit 55 and the seating chart data stored in the seating chart data storage unit 56. For example, when the history management unit 57 receives the notification of the employee terminal ID from the employee terminal 2, the history for the employee terminal 2 of the received employee terminal ID from the distribution history stored in the advertisement distribution history storage unit 55. Send data.

  In the present embodiment, for example, an advertisement ID that refers to a detailed advertisement is specified as follows. That is, when employee B is interested in a basic advertisement displayed on a certain employee terminal 2, the employee terminal 2 is identified, and the interest is determined based on the display history of the identified basic advertisement of the employee terminal 2. Identify the ads you have. At this time, the seating chart data can be used to identify the employee terminal 2.

  Hereinafter, the processing procedure will be described with reference to a flowchart.

  FIG. 9 is a flowchart showing the third processing procedure.

  First, in this embodiment, steps S11 to S13 are the same as the first mode of the first embodiment already described.

  In the present embodiment, after the advertisement distribution unit 13 of the in-house server 10 transmits the advertisement data in step S12, the distribution history is added to the advertisement distribution history storage unit 55 (S31).

  The employee terminal B requests seating chart data from the in-house server 10 based on an instruction from the employee B (S32).

  In response to this request, the history management unit 57 of the in-house server 10 transmits the seating chart data stored in the seating chart data storage unit 56 to the employee terminal B (S33). Here, each employee terminal 2 may hold the seating chart data in advance. In that case, steps S32 and S33 are unnecessary.

  The employee terminal B receives the seating chart data and displays the seating chart on the display device (S34). Employee B refers to this seating chart and identifies the employee terminal 2 on which the basic advertisement in which he / she was interested was displayed. For example, it is assumed here that employee B is interested in the basic advertisement displayed on employee terminal A. If employee B can identify the employee who uses employee terminal 2 where the basic advertisement he was interested in was displayed, he or she could identify the employee by directly entering the employee ID without using a seating chart. May be.

  When the employee terminal A is selected, the in-house server 10 is notified of the employee terminal ID or employee ID of the employee terminal A included in the seating chart data (S35).

  The history management unit 57 transmits the history data of the employee terminal A stored in the advertisement distribution history storage unit 55 to the employee terminal B (S36).

  The employee terminal B receives the history data and displays the history of the advertisement displayed on the employee terminal A on the display device (S37). When employee B selects an advertisement for which details are desired from the history, the ID of the selected advertisement and the employee ID of employee B are notified to in-house server 10 (S38).

  Thereafter, steps S16 to S18 are executed in the same manner as the first aspect of the first embodiment already described, and the detailed advertisement can be referred to on the personal terminal 31 of the employee B.

  According to the present embodiment, the employee terminal can be identified using the seating chart even if it is not known who the employee terminal of the other person who was displaying the basic advertisement of interest is. Furthermore, even when the user does not remember the ID of the interested basic advertisement, the advertisement can be identified by referring to the display history on the employee terminal.

  The above-described embodiments of the present invention are examples for explaining the present invention, and are not intended to limit the scope of the present invention only to those embodiments. Those skilled in the art can implement the present invention in various other modes without departing from the gist of the present invention.

It is a lineblock diagram of an advertising system concerning a 1st embodiment of the present invention. An example of the data item of the advertisement data storage part 11 is shown. An example of the data item of the employee information storage part 12 is shown. 3 shows an example of a return screen 200. 3 shows an example of an advertisement designation screen 300. The flowchart which shows a 1st process sequence is shown. The flowchart which shows a 2nd process sequence is shown. It is a block diagram of the advertising system which concerns on the 2nd Embodiment of this invention. The flowchart which shows a 3rd process sequence is shown.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1,5 In-house system 2 Employee terminal 3 External network system 5 In-house system 10, 50 In-house server 11 Advertisement data storage part 12 Employee information storage part 13 Advertisement distribution part 14 E-mail transmission part 31 Personal terminal 33 Advertisement server 55 Advertisement distribution history storage Unit 56 Seating chart data storage unit 57 History management unit

Claims (11)

An advertisement system that enables a detailed advertisement related to a basic advertisement displayed on a first terminal device in a network system that can be used only by a predetermined user to be displayed on a second terminal device that cannot access the network system,
Means for displaying the basic advertisement on the first terminal device;
Specifying means for specifying the basic advertisement displayed on the first terminal device;
Accepting means for accepting an input for identifying a user;
Means for associating and storing the user and the address information of the second terminal device;
Based on the address information of the second terminal device associated with the user specified by the input received by the receiving means, information for detailed advertisement related to the basic advertisement specified by the specifying means is transmitted. An advertising system comprising: transmission means; The first terminal device displays identification information of the basic advertisement together with the basic advertisement.
The specifying means receives an input of basic advertisement identification information from the user, specifies the basic advertisement based on the basic advertisement identification information received the input,
2. The advertisement system according to claim 1, wherein the transmission means transmits information for detailed advertisement associated with identification information of the basic advertisement that has received the input.   The advertising system according to claim 1, wherein the specifying unit specifies a basic advertisement displayed on the first terminal device when the receiving unit receives the input. The accepting means accepts input of user identification information,
The advertisement system according to claim 1, wherein the transmission unit transmits the information for the detailed advertisement to a second terminal device associated with the user identification information received by the reception unit. The receiving means is an IC reader;
The advertisement system according to claim 4, wherein the user identification information is read from an IC in which the user identification information is stored. A plurality of third terminal devices belonging to the network system;
Storage means for storing each of the plurality of third terminal devices and the address information of the second terminal device in association with each other;
Each of the third terminal devices includes a specifying unit that receives the input of identification information of a basic advertisement and specifies the basic advertisement displayed on the first terminal device;
The transmission means refers to the storage means based on the address information of the second terminal device associated with the third terminal device related to the specifying means that has received the input of identification information of the basic advertisement. 2. The advertisement system according to claim 1, wherein information for the detailed advertisement is transmitted. Means for storing an advertisement display history displayed on the first terminal device;
A third terminal device belonging to the network system and displaying the advertisement display history,
The advertisement system according to claim 1, wherein the specifying unit receives a selection of one or more basic advertisements from the advertisement display history displayed on the third terminal device and specifies a basic advertisement. There are a plurality of the first terminal devices,
Means for displaying an arrangement of the plurality of first terminal devices;
Means for accepting selection of one first terminal device based on the displayed arrangement of the first terminal device;
The advertisement system according to claim 7, wherein an advertisement display history related to the first terminal device selected by the selection is displayed on the third terminal device. An advertisement management apparatus for enabling a detailed advertisement related to a basic advertisement displayed on a first terminal device in a network system that can be used only by a predetermined user to be displayed on a second terminal device that cannot access the network system. There,
Means for transmitting advertisement data in order to display a basic advertisement on the first terminal device;
Means for accepting designation of a basic advertisement displayed on the first terminal device;
Means for accepting user designations;
Means for associating and storing the user and the address information of the second terminal device;
An advertisement management apparatus comprising: means for transmitting information for detailed advertisement related to the designated basic advertisement based on address information of the second terminal device associated with the designated user. Transmitting advertisement data to display a basic advertisement on the first terminal device;
Receiving a designation of a basic advertisement displayed on the first terminal device and a designation of a user;
Transmitting information for detailed advertisement related to the designated basic advertisement to the second terminal apparatus associated with the designated user, in the second terminal apparatus. A method of managing advertisement data that enables detailed advertisements to be displayed. A computer program for managing advertising data,
Transmitting advertisement data to display a basic advertisement on the first terminal device;
Receiving a designation of a basic advertisement displayed on the first terminal device and a designation of a user;
Transmitting the information for detailed advertisement related to the designated basic advertisement to the second terminal device associated with the designated user, and causing the computer to execute the second A computer program capable of displaying a detailed advertisement on a terminal device.

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