JP2008105217A - Group of miniature sample catalog booklets and booklet - Google Patents

Group of miniature sample catalog booklets and booklet Download PDF

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Publication number
JP2008105217A
JP2008105217A JP2006288650A JP2006288650A JP2008105217A JP 2008105217 A JP2008105217 A JP 2008105217A JP 2006288650 A JP2006288650 A JP 2006288650A JP 2006288650 A JP2006288650 A JP 2006288650A JP 2008105217 A JP2008105217 A JP 2008105217A
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catalog
booklet
booklets
sample
small
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JP4880421B2 (en
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Yukari Daito
由香里 大當
Kunihide Masuda
訓英 増田
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Toppan Edge Inc
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Toppan Forms Co Ltd
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Abstract

<P>PROBLEM TO BE SOLVED: To provide the easy selection of a desired catalog, no development of waste for sending many unnecessary catalogs and, at the same time, easy grasping the commercial image of the catalog. <P>SOLUTION: The group 1 of miniature sample catalog booklets is formed by juxtaposing in block miniature sample catalog booklets 2a-2h, each of which keeps the extract of the contents of catalogs to send to customers by mail order or the like, displayed in two horizontal ranks and four columns and, at the same time, is provided separable for every one booklet by tearing perforations 3. Each of these miniature sample catalog booklets 2a-2h consists of four sheets of paper pieces, or one sheet of covers 4a-4h, two sheets of information displaying paper and one sheet of rear covers in the state where one end side of each thereof is bound together with linear pastes 9. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

本発明は、通信販売等で使用されるカタログの内容を抜粋した見本用の小型カタログ冊子を分離可能に並設してなる見本用小型カタログ冊子の組み及びこの組を綴じ合わせてなる冊子に関する。   The present invention relates to a set of small catalog booklets for samples in which small catalog booklets for samples excerpted from the contents of catalogs used in mail-order sales and the like are separably arranged, and a booklet formed by binding this set.

従来、通信販売では、顧客の多様なニーズに合わせてジャンル別に多数のカタログを発行して、単独で、あるいは複数まとめて顧客に送付したり、多数のカタログの内容を紹介した冊子を顧客に送って、顧客が指定したカタログを送付することが行われている。一方、利用者の興味を引くために、雑誌等の冊子に小型の冊子を綴じ込むことも行われている(特許文献1)。   Traditionally, in mail order sales, a large number of catalogs are issued by genre according to the various needs of customers, and sent to customers individually or in batches, or a booklet introducing the contents of a large number of catalogs is sent to customers. The catalog specified by the customer is sent. On the other hand, in order to attract users' interests, a small booklet is also bound in a booklet such as a magazine (Patent Document 1).

特開平20004−122655号公報Japanese Patent Laid-Open No. 2000-122655

しかし、多数のカタログを顧客に送付する場合には、顧客にとっては、興味のないジャンルのカタログや、興味はあっても購買予定のないジャンルのカタログが多数送られてくることになり、その選別が煩雑であるとともに、不要な多くのカタログを廃棄することになり、無駄を生じることになる。また、カタログ内容を紹介する冊子の場合は、対象となるカタログの商品イメージがつかみ難いという不都合がある。本発明は、このような不都合を解消した見本用小型カタログ冊子の組及び冊子を提供することを目的とする。   However, when sending a large number of catalogs to the customer, the customer will be sent many catalogs of genres that they are not interested in, or catalogs of genres that are interested but not planned to purchase. Is cumbersome and a lot of unnecessary catalogs are discarded, resulting in waste. Further, in the case of a booklet that introduces catalog contents, there is a disadvantage that it is difficult to grasp the product image of the target catalog. An object of the present invention is to provide a set of a small catalog booklet for a sample and a booklet in which such disadvantages are eliminated.

この目的を達成するために、本発明の請求項1に係る見本用小型カタログ冊子の組は、通信販売等で顧客に送付するカタログの内容を抜粋して表示した見本用の小型カタログ冊子を複数、水平方向に縦横に、かつ一体的に並設するとともに、一冊毎に分離可能に設けてなるものである。   In order to achieve this object, the sample small catalog booklet set according to claim 1 of the present invention includes a plurality of sample small catalog booklets in which the contents of the catalog sent to the customer by mail order etc. are extracted and displayed. In addition to being arranged side by side in the horizontal direction vertically and horizontally, they are provided so as to be separable for each book.

同じく、上記目的を達成するために、本発明の請求項2に係る冊子は、上記請求項1記載の見本用小型カタログ冊子の組に綴じ代を設け、この綴じ代において冊子の見開きページに綴じ合わせてなるものである。 Similarly, in order to achieve the above object, a booklet according to claim 2 of the present invention provides a binding allowance for a set of small catalog booklets for a sample according to claim 1 and binds to a spread page of the booklet at this binding allowance. It is a combination.

本発明の請求項1に係る見本用小型カタログ冊子の組によれば、分離した見本用カタログ冊子に表示された商品を参考にして、自分の希望する商品に関するカタログを選択することができるので、商品イメージがつかみ易く、カタログの選択が容易になるとともに、多数の不要なカタログ冊子が送られてくることがないので、不要な多くのカタログを廃棄することがなく、無駄が生じないという効果を奏する。   According to the set of small catalog booklets for samples according to claim 1 of the present invention, it is possible to select a catalog related to the products desired by referring to the products displayed in the separated sample catalog booklets. The product image is easy to grasp, catalog selection is easy, and many unnecessary catalog booklets are not sent, so many unnecessary catalogs are not discarded and there is no waste. Play.

また、本発明の請求項2に係る冊子によれば、上記見本用小型カタログ冊子の組が奏する効果を奏することができるほか、綴じ合わせた冊子に、見本用小型カタログ冊子に関連する情報を掲載したり、カタログ申し込み用紙を設けることができるので、利便性がより向上するという効果を奏する。   In addition, according to the booklet according to claim 2 of the present invention, the effect of the set of the sample small catalog booklet can be obtained, and information related to the sample small catalog booklet is published in the bound booklet. Or a catalog application form can be provided, and the convenience is further improved.

以下、本発明の好適な実施形態を添付図面に基づき説明する。ここにおいて、図1は見本用小型カタログ冊子の組の一実施形態を示す概略的な平面図、図2は図1のA−A線断面図、図3は分離した一冊の見本用小型カタログ冊子を示す斜視図、図4は冊子に見本用小型カタログ冊子の組を綴じ合わせた実施形態を示す平面図である。   Preferred embodiments of the present invention will be described below with reference to the accompanying drawings. Here, FIG. 1 is a schematic plan view showing an embodiment of a set of small catalog booklets for a sample, FIG. 2 is a cross-sectional view taken along the line AA of FIG. 1, and FIG. The perspective view which shows a booklet, FIG. 4 is a top view which shows embodiment which bound the set of the small catalog booklet for a sample to the booklet.

図1及び図2に示すように、見本用小型カタログ冊子の組1は、8冊の見本用小型カタログ冊子2a〜2hを、水平方向に2段、4列に、一体的に並設するとともに、切り用ミシン目3によって、一冊毎に区画形成している。前記各見本用小型カタログ冊子2a〜2hは、通信販売等で顧客に送付するカタログの内容を抜粋して表示(図示せず)したものであって、表紙4a〜4hには掲載商品のジャンル等を示すタイトル5a〜5hを表示している。   As shown in FIG. 1 and FIG. 2, the set 1 of small sample catalog booklets includes eight sample small catalog booklets 2a to 2h that are integrally arranged in two rows and four rows in the horizontal direction. The cut perforations 3 form a compartment for each book. Each of the sample small-sized catalog booklets 2a to 2h is an excerpt and displayed (not shown) of the contents of the catalog sent to the customer by mail order, etc. Titles 5a to 5h are displayed.

図2に示すように、各見本用小型カタログ冊子2a〜2hは、表紙4a〜4hと2枚の情報表示用紙6a〜6h,7a〜7hと、裏表紙8a〜8hの4枚の紙片からなり、一端側を線糊9で綴じ合わせて、冊子状に構成している。そして、4枚の紙片を貫通する切り用ミシン目3を破断することによって、一冊ずつ分離可能としているものである。なお、図示していないが、各見本用小型カタログ冊子2a〜2hの裏表紙8a〜8hの表出面には、申し込み用のURLが表示され、このURLはパソコンで申し込むための通常の形態と、携帯電話で申し込むためのQRコードによる形態で表示されている。   As shown in FIG. 2, each sample small-sized catalog booklet 2a to 2h is composed of four sheets of covers 4a to 4h, two information display sheets 6a to 6h, 7a to 7h, and back covers 8a to 8h. , One end side is bound together with the line glue 9, and it comprises the booklet shape. The cut perforations 3 penetrating through the four pieces of paper are broken so that they can be separated one by one. Although not shown, a URL for application is displayed on the surface of the back cover 8a-8h of each small catalog booklet 2a-2h for each sample, and this URL is a normal form for applying on a personal computer, It is displayed in the form of a QR code for applying with a mobile phone.

本実施形態は以上のように構成したので、通信販売会社から見本用小型カタログ冊子の組1の送付を受けた顧客は、切り用ミシン目3を破断して各見本用小型カタログ冊子2a〜2hを分離し、図3に示すように、通常のカタログ冊子と同様にして、見本用小型カタログ冊子2a〜2hに掲載された商品を見ることができる。各見本用小型カタログ冊子2a〜2hの商品を確認して、自分の希望するカタログを決定した顧客は、裏表紙8a〜8hに表示されたURLにカタログの請求申し込みを行うことができる。   Since the present embodiment is configured as described above, a customer who has received a set 1 of small sample catalogs for a catalog from a mail-order sales company breaks the perforation 3 for cutting and uses the small catalogs 2a to 2h for each sample. As shown in FIG. 3, the products listed in the small catalog booklets 2a to 2h for the sample can be viewed in the same manner as a normal catalog booklet. A customer who confirms the products in the small catalog booklets 2a to 2h for each sample and determines the catalog he desires can apply for a catalog request to the URL displayed on the back cover 8a to 8h.

続いて、本発明の他の実施形態を図4に基づいて説明する。本実施形態に係る見本用小型カタログ冊子の組11は、冊子20の見開きページの紙片21,22に綴じ合わされている。前記見本用小型カタログ冊子の組11は、12冊の見本用小型カタログ冊子12a〜12lを、綴じ代16を挟んで左右に6冊ずつ、すなわち、水平方向に3段、2列ずつ、一体的に並設するとともに、切り用ミシン目13によって、一冊毎に区画形成している。そして、前記各見本用小型カタログ冊子12a〜12lは、上述した見本用小型カタログ冊子2a〜2hと同様に、通信販売等で顧客に送付するカタログの内容を抜粋して表示(図示せず)したものであって、表紙14a〜14lには掲載商品のジャンル等を示すタイトル15a〜15lを表示している。   Next, another embodiment of the present invention will be described with reference to FIG. A set 11 of small catalog booklets for a sample according to the present embodiment is bound to paper pieces 21 and 22 of a spread page of the booklet 20. The set 11 of small sample catalog booklets is composed of 12 sample small catalog booklets 12a to 12l, six on the left and right sides of the binding margin 16, that is, in three rows and two rows in the horizontal direction. In parallel with each other, the cut perforations 13 form a compartment for each book. Each of the small catalog booklets 12a to 12l for the sample is displayed (not shown) by extracting the contents of the catalog sent to the customer by mail order or the like, similar to the small catalog booklets 2a to 2h for the sample described above. The titles 15a to 15l indicating the genre and the like of the posted products are displayed on the covers 14a to 14l.

図示してはいないが、各見本用小型カタログ冊子12a〜12lは、上述した見本用小型カタログ冊子2a〜2hと同様に、表紙14a〜14lと、2枚の情報表示用紙と、裏表紙の4枚の紙片からなり、一端側を線糊で綴じ合わせて、冊子状に構成している。そして、上述の綴じ代16において、冊子20の各紙片とともに、ステープラーで綴じ合わされ、切り用ミシン目13を破断することによって、一冊ずつ分離可能としている。なお、図示していないが、本実施形態における申し込み用のURLは、冊子20の適所、例えば裏表紙の表出面に設けられている。そして、このURLはパソコンで申し込むための通常の形態と、携帯電話で申し込むためのQRコードによる形態で表示されている。   Although not shown, each of the small catalog booklets 12a to 12l for the sample is similar to the small catalog booklets 2a to 2h for the sample described above, and covers 4a of the cover pages 14a to 14l, the two information display sheets, and the back cover. It consists of a piece of paper, and is bound to one end with line glue to form a booklet. In the binding margin 16 described above, the booklet 20 is bound together with each paper piece by a stapler, and the perforation 13 for cutting is broken, thereby making it possible to separate the book one by one. Although not shown in the drawing, the URL for application in the present embodiment is provided at an appropriate place of the booklet 20, for example, on the exposed surface of the back cover. This URL is displayed in a normal form for applying with a personal computer and a form with a QR code for applying with a mobile phone.

本実施形態においても、上述した実施形態と同様に、通信販売会社から見本用小型カタログ冊子の組11が綴じ合わされた冊子20の送付を受けた顧客は、切り用ミシン目13を破断して各見本用小型カタログ冊子12a〜12lを分離し、通常のカタログ冊子と同様にして(図3参照)、見本用小型カタログ冊子12a〜12hに掲載された商品の内容を見ることができる。そして、各見本用小型カタログ冊子12a〜12lの商品を確認して、自分の希望するカタログを決定した顧客は、裏表紙に表示されたURLにカタログの請求申し込みを行うことができる。   Also in the present embodiment, as in the above-described embodiment, a customer who has received a booklet 20 in which a set 11 of small-size catalog booklets for sample binding is sent from a mail-order company breaks the perforation 13 for cutting, The sample small catalog booklets 12a to 12l are separated, and the contents of the products listed in the sample small catalog booklets 12a to 12h can be viewed in the same manner as a normal catalog booklet (see FIG. 3). And the customer who confirmed the goods of each small catalog booklet 12a-12l for a sample, and determined the catalog he desires can perform the claim application of a catalog to URL displayed on the back cover.

なお、本発明は、上述した各実施形態に限定されるものではなく、例えば、見本用小型カタログ冊子の組1,11を構成する見本用小型カタログ冊子2a〜2h,12a〜12lの数は8冊あるいは12冊に限定されず、複数であればよく、顧客に提供するカタログ冊子の数に応じて決定される。また、見本用小型カタログ冊子2a〜2h,12a〜12lを並設する際の段と列の数も適宜変更可能である。さらに、各見本用小型カタログ冊子2a〜2h,12a〜12lを構成する紙片の枚数も4枚に限定されないことはもちろんである。   The present invention is not limited to the above-described embodiments. For example, the number of sample small catalog booklets 2a to 2h and 12a to 12l constituting the set of sample small catalog booklets 1 and 11 is eight. The number is not limited to 12 or 12, and may be any number, and is determined according to the number of catalog booklets provided to the customer. In addition, the number of stages and rows when the small sample catalogs 2a to 2h and 12a to 12l are arranged in parallel can be appropriately changed. Furthermore, it is needless to say that the number of paper pieces constituting each sample small-sized catalog booklet 2a to 2h, 12a to 12l is not limited to four.

見本用小型カタログ冊子の組の実施形態を示す概略的な平面図。The schematic top view which shows embodiment of the group of the small catalog booklet for a sample. 図1のA−A線断面図。AA sectional view taken on the line AA of FIG. 見本用小型カタログ冊子の斜視図。The perspective view of the small catalog booklet for a sample. 見本用小型カタログ冊子の組を綴じ合わせた冊子の実施形態を示す概略的な平面図。The schematic plan view which shows embodiment of the booklet which bound the group of the small catalog booklet for a sample.

符号の説明Explanation of symbols

1,11 見本用小型カタログ冊子の組
2a〜2h,12a〜12l 見本用小型カタログ冊子
3,13 切り用ミシン目
4a〜4h,14a〜14l 表紙
5a〜5h,15a〜15l タイトル
6a〜6h,7a〜7h 情報表示用紙
8a〜8h 裏表紙
9 線糊
16 綴じ代
20 冊子
1,11 Sample catalog booklet set 2a-2h, 12a-12l Sample catalog booklet 3,13 Perforation for cutting 4a-4h, 14a-14l Cover 5a-5h, 15a-15l Title 6a-6h, 7a ~ 7h Information display paper 8a ~ 8h Back cover 9 Line glue 16 Binding margin 20 Booklet

Claims (2)

カタログの内容を抜粋して表示した見本用の小型カタログ冊子を複数、水平方向に縦横に、かつ一体的に並設するとともに、一冊毎に分離可能に設けてなることを特徴とする見本用小型カタログ冊子の組。 A small sample catalog booklet with excerpts of the contents of the catalog is arranged in parallel, vertically and horizontally in the horizontal direction, and is provided separately so that each book can be separated. A set of small catalog booklets. 請求項1記載の見本用小型カタログ冊子の組に綴じ代を設け、この綴じ代において冊子の見開きページに綴じ合わせてなることを特徴とする冊子。 A booklet characterized in that a binding margin is provided for a set of small catalog booklets for a sample according to claim 1, and the booklet is bound to a spread page of the booklet at the binding margin.
JP2006288650A 2006-10-24 2006-10-24 Sample catalog booklet set and booklet Active JP4880421B2 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009056747A (en) * 2007-09-03 2009-03-19 Gulliver Corp Booklet

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS5661372A (en) * 1979-10-26 1981-05-26 Mitsubishi Chem Ind Ltd Cembrane type diterpene
JPS5663564A (en) * 1979-10-31 1981-05-30 Yamaha Motor Co Ltd Supporting structure for head lamp of autobicycle
JPS59187894A (en) * 1984-03-26 1984-10-25 凸版印刷株式会社 Manufacture of filed booklet
JPH06247082A (en) * 1993-02-23 1994-09-06 Toppan Moore Co Ltd Catalog with application form and its manufacture
JPH07309079A (en) * 1994-05-19 1995-11-28 Dainippon Printing Co Ltd Saddle stitch brochure and manufacture thereof
JP2004291592A (en) * 2003-03-28 2004-10-21 Toppan Forms Co Ltd Catalogue brochure and its making method

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPS5661372A (en) * 1979-10-26 1981-05-26 Mitsubishi Chem Ind Ltd Cembrane type diterpene
JPS5663564A (en) * 1979-10-31 1981-05-30 Yamaha Motor Co Ltd Supporting structure for head lamp of autobicycle
JPS59187894A (en) * 1984-03-26 1984-10-25 凸版印刷株式会社 Manufacture of filed booklet
JPH06247082A (en) * 1993-02-23 1994-09-06 Toppan Moore Co Ltd Catalog with application form and its manufacture
JPH07309079A (en) * 1994-05-19 1995-11-28 Dainippon Printing Co Ltd Saddle stitch brochure and manufacture thereof
JP2004291592A (en) * 2003-03-28 2004-10-21 Toppan Forms Co Ltd Catalogue brochure and its making method

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2009056747A (en) * 2007-09-03 2009-03-19 Gulliver Corp Booklet

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