JP2008042833A - Music data delivery system and apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a music data delivery system in which advertising data due to a number of commercial sponsors can be easily added to a number of music data and can be delivered. <P>SOLUTION: An advertising data adding means 12 within a music data delivery server 1 extracts corresponding music data from a music data database 10 when a download request of the music data is received from a mobile terminal 2. Further, the advertising data adding means 12 extracts advertising data from an advertising data database 11 based on a selection frequency coefficient added by a selection frequency coefficient adding means 13 and adds the advertising data to the music data. The music data added with the advertising data are transmitted from a transmission means 14 to the mobile terminal 2. The mobile terminal 2 allocates the downloaded music data to a call arrival tone. The mobile terminal 2 reproduces the music data thereafter and displays the advertising data added to the music data in call arrival. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a music data distribution system and a music data distribution apparatus that perform distribution by adding advertisement data to music data.

  2. Description of the Related Art Conventionally, a music data distribution system is known that adds an advertisement produced by an advertiser to an incoming melody and distributes it to a mobile phone (see, for example, Patent Document 1). In the music distribution system described in Patent Document 1, an advertiser selects a desired music, adds an advertisement, and registers it in a music database. When the user downloads the music with the advertisement to the mobile phone, the advertisement is displayed on the screen of the mobile phone instead of giving a privilege to the user.

Patent Document 2 discloses that an advertiser adds advertisement data to ringtone data and stores it in a database on a server in advance.
JP 2003-337589 A JP 2001-237970 A

  However, in the above conventional music data distribution system, the advertiser needs to select music data and give an advertisement. Therefore, when giving an advertisement to a large number of music data, the selection of the music data or the addition of the advertisement data It takes a lot of work. Therefore, a music data distribution system that allows many advertisers to easily place advertisements on a large number of music data has been desired.

  The present invention has been made in consideration of the above circumstances, and an object of the present invention is to provide a music data distribution system that can easily add and distribute advertisement data from a large number of advertisers to a large number of music data. It is.

  The present invention has been made to solve the above-described problems, and the invention according to claim 1 is a music data distribution system including a mobile terminal and a music data distribution device, wherein the music data distribution device includes: Music data storage means for storing a plurality of music data, advertisement data storage means for storing a plurality of advertisement data by a plurality of advertisers, and a selection frequency indicating the frequency with which the advertisement data is selected for the advertisement data Selection frequency coefficient adding means for adding a coefficient, music data acquisition means for retrieving the music data from the music data storage means when receiving a music data download request from the portable terminal, and the advertisement data storage according to the selection frequency coefficient Advertising data acquisition means for extracting advertising data from the means, and the advertisement in the music data extracted by the music data acquisition means Advertisement data adding means for adding the advertisement data taken out by the data acquisition means, and transmission means for transmitting the music data to which the advertisement data is added by the advertisement data adding means to the portable terminal, A communication means for communicating with the music data distribution apparatus, a first reproduction means for reproducing the music data received from the music data distribution apparatus, and a second reproduction for reproducing the advertisement data added to the music data. And means.

  The invention according to claim 2 is the invention according to claim 1, wherein the portable terminal reproduces the music data by the first reproducing means when receiving an incoming call and the advertisement by the second reproducing means. It is characterized by reproducing data.

  The invention according to claim 3 is the invention according to claim 1 or 2, wherein the advertisement data is image data, and the second reproduction means of the portable terminal displays the image data. It is a display means.

  According to a fourth aspect of the present invention, in the first or second aspect of the present invention, the advertisement data is HTML format data, JAVA (registered trademark) application, or sequence data. The second reproducing means is an HTML data reproducing means for performing processing according to each data format.

  The invention according to claim 5 is the invention according to any one of claims 1 to 4, wherein the selection frequency coefficient adding means is an advertisement paid by an advertiser for the advertisement data. A fee amount is input, a selection frequency coefficient is determined based on the amount, and added to the advertisement data.

  Further, the invention described in claim 6 is directed to music data storage means for storing a plurality of music data, advertisement data storage means for storing a plurality of advertisement data by a plurality of advertisers, and the advertisement data. Selection frequency coefficient adding means for adding a selection frequency coefficient indicating the frequency with which advertisement data is selected, and music data acquiring means for extracting the music data from the music data storage means when receiving a music data download request from the portable terminal; , Advertisement data acquisition means for extracting advertisement data from the advertisement data storage means according to the selection frequency coefficient, and advertisement data addition means for adding the advertisement data extracted by the advertisement data acquisition means to the music data extracted by the music data acquisition means And transmitting music data to which the advertisement data is added by the advertisement data adding means to the portable terminal. A music data distribution apparatus, characterized in that and means.

  According to the present invention, when receiving a download request from a mobile terminal, advertisement data is selected from a plurality of advertisement data according to the selection frequency coefficient added to the advertisement data, and added to the music data requested by the download request. Therefore, it is not necessary for the advertiser to select music in advance and to give an advertisement, and it is possible to easily give and distribute advertisement data from a large number of advertisers to a large number of music data.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a configuration diagram showing a configuration of a music data distribution system according to an embodiment of the present invention. In FIG. 1, the music data distribution system includes a music data distribution server (music data distribution device) 1 and a portable terminal 2.

  The music data database 10 (music data storage means) in the music data distribution server 1 is a database that stores a plurality of music data, and is updated as needed with new music data. The advertisement data database 11 (advertisement data storage means) is a database that stores a plurality of advertisement data from a plurality of advertisers, and the advertiser pays an advertisement fee to the administrator of the music data distribution server 1 to provide advertisement data. Updated as needed.

  The advertisement data adding means 12 takes out music data from the music data database 10 based on a download request instruction from the portable terminal 2, adds the advertisement data taken out from the advertisement data database 11, and outputs it to the sending means 14. .

  The selection frequency coefficient adding means 13 adds a selection frequency coefficient to the advertisement data stored in the advertisement data database 11. The advertisement data adding means 12 selects advertisement data to be extracted based on this selection frequency coefficient. The transmission means 14 inputs music data with advertisement data added from the advertisement data addition means 12 and transmits it to the mobile terminal 2.

FIG. 2 is a configuration diagram showing the configuration of the mobile terminal 2 of FIG.
In FIG. 2, a CPU 201 is a CPU (Central Processing Unit) that controls each unit in the mobile terminal 2. The communication unit 202 (communication means) demodulates the high-frequency signal received via the antenna 203, outputs the voice data obtained by the demodulation to the voice processing unit 204, and passes the bus line 213 for character data such as mail. Output to the CPU 201. The communication unit 202 modulates a high-frequency carrier wave using the character data supplied from the CPU 201 and the voice data output from the voice processing unit 204 and transmits the modulated carrier wave to the antenna 203. Communication with the music data distribution server 1 is performed via the communication unit 202.

  The audio processing unit 204 converts the audio signal output from the microphone 205 into digital audio data, further compresses it, and outputs it to the communication unit 202. Further, the compressed digital audio data input from the communication unit 202 is decompressed, converted into an analog signal, and output to the ear speaker 206.

  The sound source 207 (first reproducing means) is a sound source that outputs a musical sound signal from music data or compressed audio data in MIDI (Musical Instruments Digital Interface) format. The speaker 208 reproduces the musical tone signal output from the sound source 207.

  The operation key unit 209 includes a numeric keypad, function keys, and the like, and takes in user instruction inputs. The RAM 210 is a RAM (Random Access Memory) that provides a memory area used by the CPU 201. The ROM 211 is a ROM (Read Only Memory) that holds programs executed by the CPU 201.

  The display unit 212 (display unit) is a liquid crystal display that displays information to be shown to the user based on an instruction from the CPU 201. The bus line 213 is a bus line that connects each part in the mobile terminal 2 to each other.

  Note that the portable terminal 2 can set the downloaded music data as a ring tone, and the CPU 201 has a function of playing the ring tone when receiving a call and displaying the advertisement data added to the music data on the display unit 212. An application to be executed is implemented.

  Next, a file structure of music data to which advertisement data is added will be described with reference to FIG. In FIG. 3, music data 3 is a file in the SMAF (Synthetic music Mobile Application Format) format, and is composed of four chunks.

  Reference numeral 31 denotes a Contents Info Chunk, which stores file management data. The management data is information such as the type of content included in the music data 3 and content duplication permission. Reference numeral 32 denotes an optional data chunk that stores information unique to music data such as a genre name, song name, artist name, and song / composer name.

  Reference numeral 33 denotes a score track chunk, which stores the sequence track of the music to be sent to the sound source 208. Note that music data in the MIDI format is stored in the Score Track Chunk, and audio data is stored in another chunk (not shown). Reference numeral 34 denotes a graphics track chunk that stores drawing sequence data, image data, text data, and the like to be displayed on the display unit 212.

  The advertisement data is stored in different chunks depending on the data format. Specifically, when the advertisement data is display-type data, it is stored in the Graphics Track Chunk, but when it is data such as HTML (Hyper Text Markup Language), JavaScript (registered trademark), Java (registered trademark) application, etc. Is stored in Optional Data Chunk.

  Next, the selection frequency coefficient output from the selection frequency coefficient adding unit 13 in FIG. 1 will be described. The selection frequency coefficient is a coefficient that is referred to when the advertisement data adding means 12 determines which advertisement data is added to the music data, and is an administrator of the music data distribution server 1 (hereinafter referred to as server management). Called the person).

  The selection frequency coefficient is determined by the following procedure, for example. First, a server administrator solicits advertisement data from a plurality of advertisers and receives an advertisement fee for each advertisement data from the advertiser. Information regarding the amount of the advertisement fee is input to the selection frequency coefficient adding means 13. Thereafter, the selection frequency coefficient adding means 13 calculates the ratio of the advertisement fee of each advertisement data to the total of all advertisement charges for all advertisement data, and sets the ratio as the selection frequency coefficient of each advertisement data.

  In the present embodiment, in response to a download request for one song from the mobile terminal 2, the advertisement data added by the advertisement data adding means 12 is selected at random, but the rate at which each advertisement data is selected is a selection frequency coefficient. Is weighted. Specifically, if the advertising fee of certain advertising data is 5% of the entire advertising fee, the advertising data is added to 5% of all download requests to the music data distribution server 1.

  Note that the selection frequency coefficient determining method in the selection frequency coefficient adding means 13 may be various variations in addition to the method described above. For example, the selection frequency coefficient may be changed according to the genre of music data and the type of data, or only advertisement data with a large proportion of the advertisement fee may be selected for specific music data.

  Further, the music data distribution server 1 collects user information of the portable terminal 2 in advance, and the selection frequency coefficient adding means 13 calculates a new selection frequency coefficient based on the selection frequency coefficient and user information of each advertisement data. Thus, the advertisement data selected by the advertisement data adding means 12 is based on the user information, and targeted advertisement data can be distributed.

Next, a procedure in which the music data distribution server 1 adds and distributes advertisement data in response to a download request from the portable terminal 2 will be described with reference to the flowchart of FIG.
First, the advertisement data adding means 12 of the music data distribution server 1 determines whether or not there is a music data download request from the portable terminal 2 (step S401).

  If there is a download request, the process proceeds to the next step (step S401: Yes), and the advertisement data adding means 12 retrieves the music data requested for download from the music data database 10 (step S402, music data acquisition means). .

  The advertisement data addition means 12 selects advertisement data from the advertisement data database 11 based on the selection frequency coefficient added by the selection frequency coefficient addition means 13 (step S403, advertisement data acquisition means). The advertisement data adding means 12 stores the selected advertisement data in the optional data chunk (32) or graphics track chunk (34) in the file format shown in FIG. 3 according to the data format, and music data to which the advertisement data is added. Is generated (step S404, advertisement data adding means).

  The advertisement data adding unit 12 outputs the music data to which the advertisement data is added to the transmission unit 14, and the transmission unit 14 transmits the music data to the portable terminal 2 (step S405). Thereafter, the processes of steps S401 to S405 are repeatedly executed.

  Thus, in this embodiment, since the advertisement data adding means 12 selects the advertisement data based on the selection frequency coefficient and adds it to the music data, there is no need for the advertiser to select the music data in advance and give an advertisement. It is possible to easily add and distribute advertisement data from a large number of advertisers to a large number of music data.

Next, a description will be given of processing when the mobile terminal 2 reproduces music data to which advertisement data is added, distributed from the music data distribution server 1 in the procedure of FIG.
When the mobile terminal 2 receives the music data to which the advertisement data is added, the mobile terminal 2 starts a dedicated application and separates the music data and the advertisement data. Thereafter, the music data and the advertisement data are separately processed by an optimum application according to the data format.

  When the operation key unit 209 inputs a user operation and the downloaded music data is assigned to the ring tone, the music data is reproduced by the speaker 208 via the sound source 207 when a call is received. When the advertisement data is image data, the advertisement data added to the music data is displayed on the display unit 212 while the music data is being reproduced at the time of the incoming call.

  The advertisement data may be displayed only when music data is played back, until the end of the call after the incoming call, or the advertisement data may be continuously displayed after the call ends. In addition, when music data is assigned to a mail ring tone, advertisement data added to the music data is displayed on the display unit 212 after the mail is received.

  On the other hand, when the advertisement data is HTML format data, the HTML data is interpreted by a browser (HTML data reproducing means) or the like, and processing such as display is performed according to the HTML data. When the advertisement data is a JavaScript (registered trademark) or JAVA (registered trademark) application, the CPU 201 executes them to perform processing such as display. When the advertisement data is drawing sequence data and image data or text data stored in the Graphics Track Chunk, the CPU 201 performs display processing of image data or text data at a predetermined timing according to the drawing sequence data.

  In this embodiment, since a dedicated application for separating music data and advertisement data is used after downloading music data to which advertisement data is added, a mechanism that can be downloaded only by a mobile terminal equipped with this application may be adopted. . Further, when the music data with advertisement is downloaded to the mobile terminal, it may be automatically set as a ringtone.

  By using the music data distribution system of the present embodiment, the administrator of the music data distribution server 1 can distribute music data with an advertising fee provided by the advertiser, and the user of the portable terminal 2 is free of charge. Can realize a business model that can obtain music data with advertisement.

  As mentioned above, although embodiment of this invention was explained in full detail, the concrete structure is not restricted to this embodiment, The design change etc. of the range which does not deviate from the summary of this invention are included.

  The present invention is suitable for use in a music data distribution system that performs distribution by adding advertisement data to music data.

It is a block diagram which shows the structure of the music data delivery system which concerns on one Embodiment of this invention. It is a block diagram which shows the structure of the portable terminal 2 of FIG. It is a figure which shows the file structure of the music data to which advertisement data was added. It is a flowchart which shows the procedure which the music data delivery server 1 of FIG. 1 adds and distributes advertisement data with respect to the download request from the portable terminal 2 of FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Music data distribution server, 2 ... Portable terminal, 3 ... Music data, 10 ... Music data database (music data storage means), 11 ... Advertisement data database (advertisement data storage means), 12 ... Advertisement data addition means, 13 ... Selection frequency coefficient adding means, 14 ... transmitting means, 201 ... CPU, 202 ... communication section (communication means), 203 ... antenna, 204 ... audio processing section, 205 ... microphone, 206 ... ear speaker, 207 ... sound source (first Reproduction means), 208... Speaker, 209 .. operation key section, 210... RAM, 211... ROM, 212 .. display section (display means), 213.

Claims (6)

In a music data distribution system composed of a mobile terminal and a music data distribution device,
The music data distribution device includes:
Music data storage means for storing a plurality of music data;
An advertisement data storage means for storing a plurality of advertisement data by a plurality of advertisers;
A selection frequency coefficient adding means for adding a selection frequency coefficient indicating the frequency with which the advertisement data is selected to the advertisement data;
Music data acquisition means for retrieving the music data from the music data storage means when receiving a music data download request from the portable terminal;
Advertisement data acquisition means for retrieving advertisement data from the advertisement data storage means according to the selection frequency coefficient;
Advertisement data adding means for adding the advertisement data extracted by the advertisement data acquiring means to the music data extracted by the music data acquiring means;
Transmission means for transmitting music data to which the advertisement data is added by the advertisement data adding means to the portable terminal,
The portable terminal is
Communication means for communicating with the music data distribution device;
First reproduction means for reproducing music data received from the music data distribution device;
A second reproducing means for reproducing the advertisement data added to the music data;
A music data distribution system comprising:   2. The music data distribution system according to claim 1, wherein the mobile terminal reproduces the music data by the first reproduction unit when receiving an incoming call and reproduces the advertisement data by the second reproduction unit. The advertising data is image data;
The music data distribution system according to claim 1 or 2, wherein the second reproduction means of the portable terminal is a display means for displaying the image data. The advertisement data is HTML format data or JAVA application or sequence data,
3. The music data distribution system according to claim 1, wherein the second reproduction unit of the portable terminal is an HTML data reproduction unit that performs processing according to each data format. 4.   The selection frequency coefficient adding means inputs an amount of an advertisement fee paid by an advertiser for the advertisement data, determines a selection frequency coefficient based on the amount, and adds the selection frequency coefficient to the advertisement data. The music data distribution system according to any one of claims 1 to 4. Music data storage means for storing a plurality of music data;
An advertisement data storage means for storing a plurality of advertisement data by a plurality of advertisers;
A selection frequency coefficient adding means for adding a selection frequency coefficient indicating the frequency with which the advertisement data is selected to the advertisement data;
Music data acquisition means for retrieving the music data from the music data storage means upon reception of a music data download request from a portable terminal;
Advertisement data acquisition means for retrieving advertisement data from the advertisement data storage means according to the selection frequency coefficient;
Advertisement data adding means for adding the advertisement data extracted by the advertisement data acquiring means to the music data extracted by the music data acquiring means;
A music data distribution apparatus comprising: transmission means for transmitting the music data to which the advertisement data is added by the advertisement data adding means to the portable terminal.

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