JP2008040692A - Advertisement system and advertisement server - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve a problem that carrier information has to be registered in a plurality of servers. <P>SOLUTION: An advertisement system comprises: a first search server; a first advertisement server, a second search server, and a second advertisement server. In the advertisement system, the first advertisement server has an advertisement information storage section and an advertisement information extraction section. The first search server outputs a web page including the first piece of advertisement information acquired from the first advertisement server to a client. The second advertisement server has an advertisement information storage section, an advertisement information update section, and an advertisement information extraction section. The second search server outputs the web page including the first piece of advertisement information and the second piece of advertisement information acquired from the second advertisement server to the client. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement system and an advertisement server. In particular, the present invention relates to an advertisement system and an advertisement server that output a web page including first advertisement information and second advertisement information to a client.

A server that accepts a search term input by a searcher and outputs business operator information together with a search result acquired from a search site is known (for example, see Patent Document 1).
JP 2006-127284 A

  However, when a plurality of servers and a plurality of search sites described in Patent Document 1 exist on the Internet, a business operator who intends to expand the exposure of business operator information must register the business operator information on the plurality of servers. There is a problem that.

  In addition, unlike the server described in Patent Document 1, even when the server accepts a search term input to a search site, it is optional when a plurality of the server and a plurality of search sites exist on the Internet. As long as the search terms input to the search site are not transmitted to all the servers, the provider has to register the provider information on a plurality of the servers.

  In order to solve the above problem, in the first aspect of the present invention, first advertisement information including link information to a web page on the Internet is output based on a search term input to a client. And a second advertising server different from the first advertising server that outputs second advertising information including link information to a web page on the Internet based on a search term input to the client. In the advertisement system, the first advertisement server includes an advertisement information storage unit that stores the first advertisement information in association with the search word, and the advertisement information in association with the search word when the search word is input. An advertisement information extraction unit that extracts the first advertisement information stored in the storage unit and outputs the extracted first advertisement information, and the second advertisement server associates the second advertisement server with the search term Store advertising information The first advertisement information associated with the search terms stored in the advertisement information storage unit of the first advertisement server with reference to the advertisement information storage unit of the advertisement information storage unit of the first advertisement server, An advertisement information update unit to be stored in the advertisement information storage unit of the second advertisement server, and the first advertisement information stored in the advertisement information storage unit in association with the search word when the search word is input and An advertisement information extracting unit that extracts the second advertisement information and outputs the first advertisement information and the second advertisement information; Thereby, in addition to the advertisement information stored in one advertisement server, the advertisement information stored in another advertisement server can be output.

  A first search server that accepts input of a search term from a client and outputs a search result obtained by searching a web page on the Internet by a first search engine, and a second search that accepts an input of a search term from a client And a second search server that outputs a search result obtained by searching a web page on the Internet by an engine, and the advertisement information extraction unit of the first advertisement server has received the search word by the first search server. In this case, the first advertisement information stored in the advertisement information storage unit in association with the search term is extracted and output to the first search server. The first search server A web page containing the search results obtained from the search engine and the first advertisement information obtained from the first ad server based on the search term is output to the client. The advertisement information extraction unit of the second advertisement server receives the first advertisement information and the second advertisement information stored in the advertisement information storage unit in association with the search word when the search word is received by the second search server. The advertisement information is extracted and output to the second search server. The second search server obtains the search result obtained from the second search engine based on the search term and the second advertisement based on the search term. A web page including the first advertisement information and the second advertisement information acquired from the server may be output to the client. Thereby, when a search word is input to one search server, in addition to the advertisement information stored in one advertisement server that cooperates with the one search server, another search server different from the one search server. It is possible to output advertisement information stored in another advertisement server that cooperates with.

  The advertising system further includes a document publishing server that publishes a document input from the client as a web page, and the document publishing server is associated with the search term stored in the advertisement information storage unit of the second advertising server, A command storage unit for storing a command for outputting a search term to the second advertisement server, a search term extraction unit for extracting a search term stored in the advertisement information storage unit of the second advertisement server from the document, and a search term extraction An instruction setting unit that sets an instruction stored in the instruction storage unit in association with the search word for each of the search words included in the document extracted by the document, and the document publishing server receives the search word from the client If accepted, the previous term command set by the command setting unit in association with the search term may be executed, and the search term may be output to the second advertisement server. Accordingly, the first advertisement information and the second advertisement information can be exposed to the viewer of the document published by the document publication server.

  The advertising system further includes a document publishing server that publishes a document input from the client as a web page, and the document publishing server is associated with the search term stored in the advertisement information storage unit of the second advertising server, A command storage unit for storing a command for outputting a search term to the second search server, a search term extraction unit for extracting a search term stored in the advertisement information storage unit of the second advertisement server from the document, and a search term extraction An instruction setting unit that sets an instruction stored in the instruction storage unit in association with the search word for each of the search words included in the document extracted by the document, and the document publishing server receives the search word from the client If accepted, the previous term command set by the command setting unit in association with the search term may be executed and the search term may be output to the second search server. Accordingly, the first advertisement information and the second advertisement information can be exposed to the viewer of the document published by the document publication server.

  The advertisement information update unit acquires a search term stored in the advertisement information storage unit of the first advertisement server, and stores the second advertisement information corresponding to the search term in the advertisement information storage unit of the second advertisement server If the first advertisement information corresponding to the search term is stored in the advertisement information storage unit of the first advertisement server, the search term and the first advertisement information are sent to the advertisement of the second advertisement server. In addition to the information storage unit, the second advertisement information corresponding to the search term is stored in the advertisement information storage unit of the second advertisement server, and the first advertisement information corresponding to the search term is the first The first advertisement information may be added to the second advertisement information and stored in the second advertisement server. Thereby, the 1st advertising information stored in the 1st advertising server can be reflected in the 2nd advertising server.

  The advertisement information update unit may periodically store the first advertisement information stored in the advertisement information storage unit of the first advertisement server in the advertisement information storage unit of the second advertisement server. Thereby, the updated first advertisement information can be appropriately reflected in the advertisement information storage unit of the second advertisement server.

  The advertisement information extraction unit of the second advertisement server may output the second advertisement information to be displayed on the client with priority over the first advertisement information. Thereby, compared with storing advertisement information in the first advertisement server, an incentive to store advertisement information in the second advertisement server can be presented to the advertiser.

  In addition to the first advertisement information and the second advertisement information, the advertisement information extraction unit of the second advertisement server may output the information about the meaning of the search term acquired from the dictionary server on the Internet to the client. Good. Thereby, the convenience of the second search server can be improved. Therefore, the number of accesses of the second search server increases, and the exposure of the first advertisement information and the second advertisement information can be increased.

  In order to solve the above problem, in the second embodiment of the present invention, an advertisement server that outputs advertisement information including link information to a web page on the Internet based on a search term received from the outside, The advertisement server includes an advertisement information storage unit that stores one piece of advertisement information in association with the search term, and a link to a web page on the Internet that is stored in another advertisement server that is associated with the search term and different from the advertisement server. An advertisement information update unit that acquires other advertisement information including information from another advertisement server and stores it in the advertisement information storage unit, and an advertisement information storage unit that is associated with the search word when a search word is received from the outside An advertisement information extracting unit that extracts one advertisement information and other advertisement information stored in and outputs them to the outside. Thereby, the effect similar to 1st Embodiment can be acquired.

  In order to solve the above-described problem, in a third embodiment of the present invention, a search server that receives input of a search word from a client and outputs a search result obtained by searching a web page on the Internet by a search engine, and a search server The first advertisement server that outputs the first advertisement information including the link information to the web page on the Internet based on the search word accepted by the user and the search word input from the URL input field of the Internet browser in the client A second advertising server that receives and outputs second advertising information including link information to a web page on the Internet based on a search term, the second advertising server comprising: An advertisement information storage unit that stores the second advertisement information in association with the search term, and the advertisement information rating of the first advertisement server The advertising information update that stores the first advertising information associated with the search term stored in the advertising information storage unit of the first advertising server in the advertising information storage unit of the second advertising server with reference to the unit And when the second advertisement information associated with the search word is stored in the advertisement information storage unit of the second advertisement server, the second advertisement is received. The first advertisement associated with the search term when the information is output to the client and the second advertisement information associated with the search term is not stored in the advertisement information storage unit of the second advertisement server An advertisement system including an advertisement information extraction unit that outputs information to a client. Thereby, the effect similar to 1st Embodiment can be acquired.

  When the first advertisement information and the second advertisement information associated with the search term from the client are stored in the advertisement information storage unit of the second advertisement server, the advertisement information extraction unit The advertisement information and the second advertisement information may be output to the client. Thereby, the effect similar to 1st Embodiment can be acquired.

  The advertisement information extraction unit is searched by the search engine based on the search word when the second advertisement information associated with the search word from the client is not stored in the advertisement information storage unit of the second advertisement server. The search result may be acquired and the search result may be output to the client. Thereby, the effect similar to 1st Embodiment can be acquired.

  In order to solve the above problem, in the fourth aspect of the present invention, an advertisement server that outputs advertisement information including link information to a web page on the Internet based on a search term received from the outside, The advertisement server includes an advertisement information storage unit that stores one piece of advertisement information in association with the search term, and a link to a web page on the Internet that is stored in another advertisement server that is associated with the search term and different from the advertisement server. An advertisement information update unit that acquires other advertisement information including information from another advertisement server and stores it in the advertisement information storage unit, and receives an input of a search term from the outside, and is associated with the search term When the advertisement information is stored in the advertisement information storage unit, the one advertisement information is output to the outside, while the one advertisement information associated with the search word is not stored in the advertisement information storage unit The case, and an advertisement information extraction unit that outputs the other advertisement information associated with the search term to the outside. Thereby, the effect similar to 1st Embodiment can be acquired.

  The above summary of the invention does not enumerate all the necessary features of the present invention, and sub-combinations of these feature groups can also be the invention.

  As is clear from the above description, according to the present invention, when a search word is input to one search server, in addition to the advertisement information stored in one advertisement server that cooperates with the one search server. The advertisement information stored in another advertisement server that cooperates with another search server different from the one search server can be output.

  Hereinafter, the present invention will be described through embodiments of the invention. However, the following embodiments do not limit the invention according to the scope of claims, and all combinations of features described in the embodiments are included. It is not necessarily essential for the solution of the invention.

  FIG. 1 is a schematic diagram of an advertising system 10. FIG. 2 shows an example of information stored in the advertisement information storage unit 34 of the advertisement server 30. FIG. 3 shows an example of information stored in the advertisement information storage unit 54 of the advertisement server 50. As shown in FIG. 1, the advertisement system 10 includes a search server 20 that is an example of a first search server, an advertisement server 30 that is an example of a first advertisement server, and a search server 40 that is an example of a second search server. The advertisement server 50 and the document publishing server 60, which are examples of the second advertisement server, are provided. For example, the search server 20 is installed and managed by the company A, and the advertisement server 30 is installed and managed by the company B affiliated with the company A. Further, for example, the search server 40 is installed and managed by the company C, and the advertisement server 50 is installed and managed by the company D affiliated with the company C.

  The search server 20, the search server 40, and the document publication server 60 communicate with each other via the Internet 80. The advertisement server 30 communicates with the search server 20 via the LAN 90. Similarly, the advertisement server 50 communicates with the search server 40 via the LAN 92. Further, the advertisement server 30 and the advertisement server 50 communicate with each other via a dedicated line 94. The advertisement server 50 and the document publication server 60 communicate with each other via a dedicated line 96.

  For example, the search server 20 and the advertisement server 30 may be installed in one internet data center, and the search server 40 and the advertisement server 50 may be installed in another internet data center.

  A plurality of web servers 72, a dictionary server 74 having a dictionary database, and a terminal 70 are connected to the Internet 80. The terminal 70 is a personal computer, a smart phone, or the like.

  Unlike the above connection form, the advertisement server 30 may communicate with the search server 20 via the Internet 80. The same applies to the advertisement server 50. Further, the advertisement server 30, the advertisement server 50, and the document publication server 60 may communicate with each other via the Internet 80.

  The advertisement server 30 includes an advertisement information extraction unit 32 and an advertisement information storage unit 34. As shown in FIG. 2, the advertisement information storage unit 34 includes advertisement information including link information to the web page of the web server 72 in association with the search term, and advertisement in the terminal 70 in association with the search term and the advertisement information. Stores the priority for displaying information. For example, when receiving a registration request including information related to advertisement information and an advertisement fee from the terminal 70, the advertisement information storage unit 34 stores the advertisement information together with the priority order calculated based on the advertisement fee.

  The advertisement information extraction unit 32 acquires a search term from the search server 20, extracts the advertisement information and priority stored in the advertisement information storage unit 34 in association with the search term, and outputs them to the search server 20.

  The search server 20 includes an input / output unit 22, a search engine 24, and an advertisement information acquisition unit 26. The input / output unit 22 receives a search term from the terminal 70. The input / output unit 22 also outputs search results and advertisement information to the terminal 70. The search engine 24 acquires a search result obtained by searching the web page of the web server 72 based on the search word. The advertisement information acquisition unit 26 outputs the accepted search term to the advertisement server 30. The advertisement information acquisition unit 26 also acquires advertisement information and priority from the advertisement server 30. Note that the search server 20 is a server that publishes a portal site that accepts search terms on the Internet, and the search engine 24 may not be included. In this case, when receiving a search word, the search server 20 notifies the search engine 24 outside the search server 20 of the search word and receives a search result by the search engine 24.

  The advertisement server 50 includes an advertisement information extraction unit 52, an advertisement information storage unit 54, and an advertisement information update unit 56.

  As shown in FIG. 3, the advertisement information storage unit 54 stores the advertisement information, the priority order, and the classification in association with the search word. For example, when receiving a registration request including information related to advertisement information and an advertisement fee from the terminal 70, the advertisement information storage unit 54 stores the advertisement information together with the priority order calculated based on the advertisement fee. The advertisement information storage unit 54 stores the category “self” in association with the advertisement information registered in the advertisement information storage unit 54 of the advertisement server 50, and the advertisement registered in the advertisement information storage unit 34 of the advertisement server 30. The category “other” is stored in association with the information. When receiving the registration request from the terminal 70, the advertisement information storage unit 54 stores the category “self” in association with the advertisement information. As described above, when the advertisement information registered in the advertisement information storage unit 34 of the advertisement server 30 is added by the advertisement information update unit 56, the advertisement information storage unit 54 associates the advertisement information storage unit 54 with the category “ Store "other". Further, the advertisement information storage unit 54 further stores an identification mark (not shown) in FIG. 3 that visually indicates that the advertisement information is the advertisement information stored in the advertisement information storage unit 54.

  The advertisement information update unit 56 refers to the advertisement information storage unit 34 of the advertisement server 30 and converts the advertisement information associated with the search term stored in the advertisement information storage unit 34 of the advertisement server 30 to the advertisement information storage unit 54. To store. Specifically, the advertisement information update unit 56 acquires a search term stored in the advertisement information storage unit 34 of the advertisement server 30, and the advertisement information corresponding to the search term is stored in the advertisement information storage unit 54. Search whether or not. The advertisement information update unit 56 acquires the advertisement information corresponding to the search word from the advertisement information storage unit 34 of the advertisement server 30 when the advertisement information corresponding to the search word is not stored in the advertisement information storage unit 54. Then, it is added to the advertisement information storage unit 54 of the advertisement server 50 and stored. On the other hand, the advertisement information update unit 56 stores the advertisement information corresponding to the search word in the advertisement information storage unit 54, and other advertisement information corresponding to the search word is stored in the advertisement information storage unit 34 of the advertisement server 30. If it is stored, the other advertisement information stored in the advertisement information storage unit 34 is added to the advertisement information stored in the advertisement information storage unit 54 and stored in the advertisement information storage unit 54. .

  The advertisement information extraction unit 52 acquires a search term from the search server 40, extracts the advertisement information, priority, and classification stored in the advertisement information storage unit 54 in association with the search term, and outputs them to the search server 40. To do. In other words, the advertisement information extraction unit 52 is the advertisement information registered in the advertisement information storage unit 54 and the advertisement information registered in the advertisement information storage unit 34 as advertisement information. The advertisement information stored in 54 is output to the search server 40.

  The search server 40 includes an input / output unit 42, a search engine 44, an advertisement information acquisition unit 46, and a dictionary information acquisition unit 48. The input / output unit 42 receives a search term from the terminal 70. The input / output unit 42 also outputs search results, advertisement information, and information related to the meaning of the search term to the terminal 70. The search engine 44 acquires a search result obtained by searching the web page of the web server 72 based on the search word. The advertisement information acquisition unit 46 outputs the accepted search term to the advertisement server 50. The advertisement information acquisition unit 46 also acquires advertisement information, priority, and classification from the advertisement server 50. That is, the advertisement information acquisition unit 46 is the advertisement information registered in the advertisement information storage unit 54 and the advertisement information registered in the advertisement information storage unit 34 as advertisement information. The advertisement information stored in 54 is acquired. Note that the search server 40 may be a portal site that accepts search terms, similar to the search server 20 described above.

  The dictionary information acquisition unit 48 receives the search word and transmits it to the dictionary server 74. The dictionary information acquisition unit 48 also acquires information related to the meaning of the search term from the dictionary server 74.

  The document disclosure server 60 includes a document input / output unit 61, a search term acquisition unit 63, a command storage unit 65, a search term extraction unit 67, and a command setting unit 69. An example of the document publishing server 60 is a server that publishes a blog on the Internet. The document input / output unit 61 receives a document input from the terminal 70. The document input / output unit 61 publishes a document in which a command for outputting a search term to the search server 40 is set. This command is a command executed when a search word in the document is clicked, and includes information for identifying the search server 40 that is an output destination and information for specifying a search word to be transmitted. Further, the document input / output unit 61 receives information indicating that a search term in the published document has been clicked, and outputs a command set in the search term.

  The search term acquisition unit 63 periodically acquires a search term from the advertisement information storage unit 54 of the advertisement server 50, for example, every 24 hours. The search term acquisition unit 63, in addition to or in addition to periodically acquiring the search term, when a search term is newly added to the advertisement information storage unit 54 of the advertisement server 50, the added search term May be obtained.

  The instruction storage unit 65 generates the instruction based on the search word acquired by the search word acquisition unit 63. The instruction storage unit 65 stores the generated instruction in association with the search term. The search word extraction unit 67 extracts words that match the search word acquired by the search word acquisition unit 63 from the received document. The command setting unit 69 sets the command stored in the command storage unit 65 in association with the search word for each of the search terms included in the document.

  As a result, when the document publication server 60 receives information indicating that the search term in the published document has been clicked, the document publication server 60 includes the IP address or URL of the search server 40 and the GET method including the search term as an argument, or The search term can be transmitted to the search server 40 by a POST method or the like.

  FIG. 4 is a flowchart showing an example of the operation of the advertisement server 30 and the like. FIG. 5 shows an example of the output result from the search server 20. FIG. 6 schematically shows an example of an output result from the search server 20. The flowchart shown in FIG. 4 starts when a search word is input on the terminal 70 displaying a search screen that accepts transmission of the search word to the search server 20. In this flowchart, it is assumed that the search term “insurance” is input. Further, at the start of this flowchart, the advertisement information storage unit 34 stores the information shown in FIG. Further, the left side of this flowchart shows the operation of the terminal 70, the center shows the operation of the search server 20, and the right side shows the operation of the advertisement server 30.

  The terminal 70 transmits the search term “insurance” to the input / output unit 22 of the search server 20 (S100). The input / output unit 22 passes the received search term “insurance” to the search engine 24 and the advertisement information acquisition unit 26. The advertisement information acquisition unit 26 transmits the acquired search term “insurance” to the advertisement information extraction unit 32 of the advertisement server 30 (S105).

  The search engine 24 acquires a search result obtained by searching the web page of the web server 72 based on the search term “insurance” (S110). The search engine 24 passes the acquired search result to the input / output unit 22.

  The advertisement information extraction unit 32 extracts the advertisement information stored in the advertisement information storage unit 34 in association with the received search term “insurance” together with the priority order (S115). The advertisement information extraction unit 32 transmits the extracted advertisement information and priority to the advertisement information acquisition unit 26 of the search server 20 (S120). The advertisement information acquisition unit 26 passes the received advertisement information and priority to the input / output unit 22.

  The input / output unit 22 generates an HTML file including the search result and the advertisement information based on the acquired search result, the advertisement information, and the priority order. Here, the input / output unit 22 generates an HTML file in which higher priority advertisement information is displayed at the top. Then, the input / output unit 22 transmits the generated HTML file to the terminal 70 (S125). As shown in FIG. 5, the terminal 70 displays the received HTML file including the search result and the advertisement information (S130). And this flowchart is complete | finished.

  As shown in FIG. 6, in step S130, the terminal 70 displays the search result in the search result output area 120, and displays the advertisement information 104, 106, 108 in the advertisement information output area 100 according to the priority order shown in FIG. Display in order from the top. The terminal 70 displays, in the advertisement information output area 110, advertisement information having a lower priority than the advertisement information displayed in the advertisement information output area 100.

  FIG. 7 is a flowchart illustrating an example of the operation of the advertisement information update unit 56. FIG. 8 shows an example of information stored in the advertisement information storage unit 54 of the advertisement server 50. The flowchart shown in FIG. 7 starts at a predetermined time. At the start of this flowchart, the advertisement information storage unit 34 of the advertisement server 30 stores the information shown in FIG. 2, and the advertisement information storage unit 54 of the advertisement server 50 stores the information shown in FIG. To do.

  The advertisement information update unit 56 acquires the search terms stored in the advertisement information storage unit 34 of the advertisement server 30, the advertisement information associated with the search terms, and the priority order associated with the advertisement information (S200). ). The advertisement information update unit 56 determines whether or not the acquired search term is stored in the advertisement information storage unit 54 of the advertisement server 50 (S210).

  In step S210, when the advertisement information update unit 56 determines that the acquired search term is stored in the advertisement information storage unit 54 of the advertisement server 50 (S210: Yes), as shown in FIGS. In addition, the priority “1” of the advertisement information stored in the advertisement server 30 in association with the search term “insurance” is the highest of the advertisement information stored in the advertisement server 50 in association with the search term “insurance”. The priority order “2”, “3”, etc. stored in the advertisement server 30 in association with the search term “insurance” is prioritized by rewriting the priority order “2” following the low priority order “1”. Rewriting the rankings “3”, “4”, etc., and adding the advertisement information acquired in association with the rewritten priority rankings “2”, “3”, “4”, etc. to the advertising information storage unit 54 of the advertising server 50 (S220). And this flowchart is complete | finished.

  On the other hand, when the advertisement information update unit 56 determines in step S210 that the acquired search word is not stored in the advertisement information storage unit 54 of the advertisement server 50 (S210: No), the acquired search word and advertisement information And the priority order are added to the advertisement information storage unit 54 of the advertisement server 50 (S230). And this flowchart is complete | finished.

  Note that the advertisement information update unit 56 sets the category “others” in association with the added advertisement information, as shown in FIG.

  FIG. 9 is a flowchart illustrating an example of the operation of the advertisement server 50 and the like. FIG. 10 shows an example of the output result from the search server 40. FIG. 11 schematically shows an example of an output result from the search server 40. The flowchart shown in FIG. 9 starts when a search word is input on the terminal 70 displaying a search screen that accepts transmission of the search word to the search server 40. In this flowchart, it is assumed that the search term “insurance” is input. It is assumed that the advertisement information storage unit 54 of the advertisement server 50 stores the information shown in FIG. 8 at the start of this flowchart. Further, the left side of the flowchart shows the operation of the terminal 70, the center shows the operation of the search server 40, and the right side shows the operation of the advertisement server 50.

  The terminal 70 transmits the search term “insurance” to the input / output unit 42 of the search server 40 (S300). The input / output unit 42 passes the received search term “insurance” to the search engine 44, dictionary information acquisition unit 48, and advertisement information acquisition unit 46. The advertisement information acquisition unit 46 transmits the acquired search term “insurance” to the advertisement information extraction unit 52 of the advertisement server 50 (S305).

  The search engine 44 acquires a search result obtained by searching the web page of the web server 72 based on the search term “insurance” (S310). The search engine 44 passes the acquired search result to the input / output unit 42.

  The dictionary information acquisition unit 48 transmits the search term “insurance” to the dictionary server 74 and acquires information about the meaning of the search term “insurance” from the dictionary server 74 (S312). The dictionary information acquisition unit 48 passes information on the meaning of the acquired search term “insurance” to the input / output unit 42.

  The advertisement information extraction unit 52 extracts the advertisement information stored in the advertisement information storage unit 54 in association with the received search term “insurance” together with the classification and priority (S315). The advertisement information extraction unit 52 transmits the extracted advertisement information, classification, and priority to the advertisement information acquisition unit 46 of the search server 40 (S320). The advertisement information acquisition unit 46 passes the received advertisement information, classification, and priority order to the input / output unit 42.

  The input / output unit 42 generates an HTML file including the search result, information about meaning, and advertisement information based on the acquired search result, information about meaning, and the received advertisement information, classification, and priority. Here, the input / output unit 42 generates an HTML file in which advertisement information with higher priority is displayed at the top, and an identification mark is displayed on the advertisement information corresponding to the category “self”. Then, the input / output unit 42 transmits the generated HTML file to the terminal 70 (S325). As shown in FIG. 10, the terminal 70 displays the received HTML file including the search result and the advertisement information (S330). And this flowchart is complete | finished.

  As shown in FIG. 11, in step S330, the terminal 70 displays the search result of the search term “insurance” in the search result output region 220, and displays information on the meaning of the search term “insurance” in the dictionary information output region 230. The advertisement information 202, 204, 206 is displayed in the advertisement information output area 200 in order from the top in the priority order shown in FIG. Further, the terminal 70 displays an identification mark 290 in association with the advertisement information 202 registered in the advertisement information storage unit 54 of the advertisement server 50. The advertisement information 204, 206 is the same as the advertisement information 104, 106 shown in FIG.

  In FIG. 9, the search server 40 may not be used. When the search server 40 is not used, the terminal 70 transmits the search term “insurance” to the advertisement information extraction unit 52 of the advertisement server 50 instead of the input / output unit 42 of the search server 40 in step S300 (S300). . In step S315, the advertisement information extraction unit 52 extracts the advertisement information stored in the advertisement information storage unit 54 in association with the received search term “insurance” together with the classification and priority, and also extracts the search term “insurance” from the dictionary server. The information regarding the meaning of the search term “insurance” may be acquired from the dictionary server 74. Then, the advertisement information extraction unit 52 generates an HTML file including the information regarding the meaning and the advertisement information based on the acquired information regarding the meaning, the extracted advertisement information, the classification, and the priority order. In step S320, the advertisement information extraction unit 52 transmits the generated HTML file to the terminal 70 (S320).

  FIG. 12 is a flowchart showing an example of the operation of the document publication server 60 and the like. The flowchart shown in FIG. 12 starts when the document input / output unit 61 receives a notification that a search term in a published document has been clicked. In this flowchart, it is assumed that the search term “insurance” in the text is clicked. It is assumed that the advertisement information storage unit 54 of the advertisement server 50 stores the information shown in FIG. 8 at the start of this flowchart. The left end of the flowchart shows the operation of the terminal 70, the second from the left shows the operation of the document publishing server 60, the third from the left shows the operation of the search server 40, and the right end shows the operation of the advertisement server 50.

  The terminal 70 transmits information indicating that the search term “insurance” has been clicked to the document input / output unit 61 of the document disclosure server 60 (S500). The document input / output unit 61 transmits the search term “insurance” to the input / output unit 42 of the search server 40 by executing the command set in the search term (S502). Hereinafter, Steps S505 to S530 are the same as Steps S305 to S330 shown in FIG.

  In FIG. 12, the search server 40 need not be used. If the search server 40 is not used, the document input / output unit 61 of the document publishing server 60 replaces the input / output unit 42 of the search server 40 with the search term “ Insurance "is transmitted (S502). In step S515, the advertisement information extraction unit 52 of the advertisement server 50 extracts the advertisement information stored in the advertisement information storage unit 54 in association with the received search term “insurance” together with the classification and priority (S515). The advertisement information extraction unit 52 generates an HTML file including advertisement information based on the extracted advertisement information, classification, and priority. In step S520, the advertisement information extraction unit 52 transmits the generated HTML file to the terminal 70 (S520).

  FIG. 13 is a flowchart showing another embodiment of the advertisement server 50. In the embodiment shown in FIG. 13, software for transmitting a command to the advertisement server 50 is plugged into the browser of the terminal 70. Then, when a search word is input in the URL input field in the browser of the terminal 70, the software transmits the search word to the advertisement server 50. The advertisement server 50 outputs the advertisement information to the terminal 70 when the advertisement information is stored in association with the search word received from the terminal 70, and searches by the search engine when the advertisement information is not stored. The result is output to the terminal 70.

  First, the flowchart illustrated in FIG. 13 starts when a search word is input on the terminal 70 that displays a search screen that accepts transmission of the search word to the advertisement server 50. In this flowchart, it is assumed that the search term “insurance” is input. The left side of the flowchart shows the operation of the terminal 70, the center shows the operation of the advertisement server 50, and the right side shows the operation of the search server 40. The search screen is a screen obtained by plugging in a search screen that accepts transmission of a search term to the search server 40 and a function that accepts transmission of a search term to the advertisement server 50, and searches the URL input field of the browser. It is assumed that the search word is transmitted to the advertisement server 50 when a word is input. In this flowchart, it is assumed that the advertisement server 50 is connected to the Internet 80.

  The terminal 70 transmits the search term “insurance” to the advertisement information extraction unit 52 of the advertisement server 50 (S600). The advertisement information extraction unit 52 determines whether or not the advertisement information of the category “self” is stored in the advertisement information storage unit 54 in association with the received search term “insurance” (S605). In step S605, when the advertisement information extraction unit 52 determines that the advertisement information of the category “self” is stored in the advertisement information storage unit 54 in association with the received search term “insurance” (S605: Yes). The advertisement information extraction unit 52 extracts the advertisement information corresponding to the category “self” stored in the advertisement information storage unit 54 in association with the search term “insurance” together with the priority order (S610).

  The advertisement information extraction unit 52 generates an HTML file including advertisement information based on the extracted advertisement information and priority. Here, the advertisement information extraction unit 52 generates an HTML file in which advertisement information with a higher priority is displayed at the top. In this case, the advertisement information extraction unit 52 may acquire the linked web page included in the advertisement information with the highest priority and use it as the HTML file. Then, the advertisement information extraction unit 52 transmits the generated HTML file to the terminal 70 (S615). The terminal 70 displays the HTML file including the received advertisement information (S650). And this flowchart is complete | finished.

  On the other hand, when the advertisement information extraction unit 52 determines in step S605 that the advertisement information of the category “self” is not stored in the advertisement information storage unit 54 in association with the received search term “insurance” (S605: No), the advertisement information extraction unit 52 transmits the search term “insurance” to the input / output unit 42 of the search server 40 (S620), and is stored in the advertisement information storage unit 54 in association with the search term “insurance”. The advertisement information that is in the category “other” is extracted together with the priority (S625).

  The input / output unit 42 that has received the search term “insurance” in step S 620 passes the received search term “insurance” to the search engine 44 and the dictionary information acquisition unit 48. The search engine 44 acquires a search result obtained by searching the web page of the web server 72 based on the search term “insurance” (S630). The search engine 44 passes the acquired search result to the input / output unit 42. The dictionary information acquisition unit 48 transmits the search term “insurance” to the dictionary server 74 and acquires information about the meaning of the search term “insurance” from the dictionary server 74 (S635). The dictionary information acquisition unit 48 passes information on the meaning of the acquired search term “insurance” to the input / output unit 42. The input / output unit 42 transmits the acquired search result and information related to the meaning of the search term “insurance” to the advertisement information extraction unit 52 of the advertisement server 50 (S640).

  The advertisement information extraction unit 52 generates an HTML file including the advertisement information based on the advertisement information extracted in step S625 and the priority order, and the search result received in step S640 and information on the meaning of the search term “insurance”. . Then, the advertisement information extraction unit 52 transmits the generated HTML file to the terminal 70 (S645). The terminal 70 displays the HTML file including the received advertisement information (S650). And this flowchart is complete | finished.

  In step S610, the advertisement information extraction unit 52 extracts the advertisement information corresponding to the category “own” stored in the advertisement information storage unit 54 in association with the search term “insurance” together with the priority order. The advertisement information stored in the advertisement information storage unit 54 in association with the search term “insurance” may be extracted together with the priority order without being limited to the advertisement information “self”. In addition, in the same step, even when the advertisement information of the category “own” is extracted, the HTML for displaying the advertisement information on the terminal 70 together with the search result by the search engine is generated as in steps S620 to S645. May be.

  In step S620, the advertisement information extraction unit 52 may transmit a search term to the search server 20 instead of the search server 40.

  In FIG. 13, the document public server 60 may be used. When the document publishing server 60 is used, the terminal 70 transmits the search term “insurance” to the document input / output unit 61 of the document publishing server 60 instead of the advertisement information extracting unit 52 of the advertisement server 50 in step S600. (S600). Then, the document input / output unit 61 of the document disclosure server 60 transmits the search term “insurance” to the advertisement information extraction unit 52 of the advertisement server 50.

  According to this embodiment described above, the advertisement server 50 can output advertisement information reflecting the advertisement information stored in the advertisement server 30. In the present embodiment, the search server 40 generates an HTML file that displays advertisement information with higher priority at the top, but instead of or in addition to this, advertisement information with higher priority is displayed with large characters, An HTML file may be generated to be displayed with emphasis by a conspicuous color or a conspicuous typeface.

  Further, in the present embodiment, the document disclosure server 60 includes a document input / output unit 61, a search word acquisition unit 63, a command storage unit 65, a search word extraction unit 67, and a command setting unit 69. A link information storage unit that stores link information to each web page output by the search server 40 based on the search term in association with the search term stored in the advertisement information storage unit 54 of the advertisement server 50 In place of the instruction setting unit 69, the link information stored in the link information storage unit in association with the search word is set for each of the search words included in the document extracted by the search word extraction unit 67. A link information setting unit may be provided.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

1 is a schematic diagram of an advertisement system 10. An example of information stored in the advertisement information storage unit 34 of the advertisement server 30 is shown. An example of information stored in the advertisement information storage unit 54 of the advertisement server 50 is shown. It is a flowchart which shows an example of operation | movement of the advertisement server 30 grade | etc.,. An example of the output result from the search server 20 is shown. An example of the output result from the search server 20 is shown typically. 5 is a flowchart illustrating an example of an operation of an advertisement information update unit 56. An example of information stored in the advertisement information storage unit 54 of the advertisement server 50 is shown. It is a flowchart which shows an example of operation | movement of the advertisement server 50 grade | etc.,. An example of the output result from the search server 40 is shown. An example of the output result from the search server 40 is typically shown. It is a flowchart which shows an example of operation | movement of the document publication server 60 grade | etc.,. It is a flowchart which shows an example of other operations, such as advertising server 50.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertising system 20 Search server 22 Input / output part 24 Search engine 26 Advertisement information acquisition part 30 Advertisement server 32 Advertisement information extraction part 34 Advertisement information storage part 40 Search server 42 Input / output part 44 Search engine 46 Advertisement information acquisition part 48 Dictionary information acquisition Unit 50 advertisement server 52 advertisement information extraction unit 54 advertisement information storage unit 56 advertisement information update unit 60 document disclosure server 61 document input / output unit 63 search word acquisition unit 65 command storage unit 67 search word extraction unit 69 command setting unit 70 terminal 72 web Server 74 Dictionary server 80 Internet 90 LAN
92 LAN
94 leased line 96 leased line 100 advertisement information output area 104 advertisement information 106 advertisement information 108 advertisement information 110 advertisement information output area 120 search result output area 200 advertisement information output area 202 advertisement information 204 advertisement information 206 advertisement information 220 search result output area 230 Dictionary information output area 290 Identification mark

Claims (13)

A first advertisement server that outputs first advertisement information including link information to a web page on the Internet based on a search term input to a client;
An advertisement system comprising: a second advertisement server different from the first advertisement server that outputs second advertisement information including link information to a web page on the Internet based on a search term input to a client. And
The first advertisement server
An advertisement information storage unit that stores the first advertisement information in association with a search term;
An advertisement information extraction unit that extracts the first advertisement information stored in the advertisement information storage unit in association with the search term and outputs the extracted first advertisement information when a search term is input; Have
The second advertisement server
An advertisement information storage unit that stores the second advertisement information in association with a search term;
Referencing the advertisement information storage unit of the first advertisement server, the first advertisement information associated with the search term stored in the advertisement information storage unit of the first advertisement server, An advertisement information update unit stored in the advertisement information storage unit of the second advertisement server;
When a search word is input, the first advertisement information and the second advertisement information stored in the advertisement information storage unit in association with the search word are extracted, and the first advertisement information and An advertisement system comprising: an advertisement information extraction unit that outputs the second advertisement information. A first search server that accepts input of a search term from a client and outputs a search result obtained by searching a web page on the Internet by a first search engine;
A second search server that accepts input of a search term from a client and outputs a search result obtained by searching a web page on the Internet by a second search engine;
Further comprising
The advertisement information extraction unit of the first advertisement server stores the first information stored in the advertisement information storage unit in association with the search word when the search word is received by the first search server. The advertisement information of, and output to the first search server,
The first search server includes the search result acquired from the first search engine based on the search term, and the first advertisement information acquired from the first advertisement server based on the search term. Output to the client a web page containing
The advertisement information extraction unit of the second advertisement server is stored in the advertisement information storage unit in association with the search word when the search word is received by the second search server. One advertisement information and the second advertisement information are extracted and output to the second search server;
The second search server includes the search result acquired from the second search engine based on the search term, and the first advertisement information acquired from the second advertisement server based on the search term. The advertisement system according to claim 1, wherein a web page including the second advertisement information is output to the client. The advertising system includes:
further,
A document publishing server that publishes documents input from clients as web pages,
The document publishing server
An instruction storage unit that stores an instruction to output the search word to the second advertisement server in association with the search word stored in the advertisement information storage unit of the second advertisement server;
A search term extraction unit that extracts the search term stored in the advertisement information storage unit of the second advertisement server from the document;
An instruction setting unit that sets the instruction stored in the instruction storage unit in association with the search word for each of the search words included in the document extracted by the search word extraction unit;
When the document publishing server accepts the search term from the client, the document publishing server executes the previous term command set by the command setting unit in association with the search term, and outputs the search term to the second advertisement server The advertising system according to claim 1. The advertising system includes:
further,
A document publishing server that publishes documents input from clients as web pages,
The document publishing server
An instruction storage unit that stores an instruction to output the search word to the second search server in association with the search word stored in the advertisement information storage unit of the second advertisement server;
A search term extraction unit that extracts the search term stored in the advertisement information storage unit of the second advertisement server from the document;
An instruction setting unit that sets the instruction stored in the instruction storage unit in association with the search word for each of the search words included in the document extracted by the search word extraction unit;
When the document publishing server receives the search word from the client, the document publishing server executes the previous term command set by the command setting unit in association with the search word, and outputs the search word to the second search server. The advertising system according to claim 2. The advertisement information update unit
Obtaining the search term stored in the advertisement information storage unit of the first advertisement server;
The second advertisement information corresponding to the search term is not stored in the advertisement information storage unit of the second advertisement server, and the first advertisement information corresponding to the search term is the first advertisement. If stored in the advertisement information storage unit of the server, store the search term and the first advertisement information in addition to the advertisement information storage unit of the second advertisement server,
The second advertisement information corresponding to the search term is stored in the advertisement information storage unit of the second advertisement server, and the first advertisement information corresponding to the search term is the first advertisement server. The advertisement system according to claim 1, wherein the first advertisement information is added to the second advertisement information and stored in the second advertisement server when stored in the advertisement information storage unit.   The advertisement information update unit periodically stores the first advertisement information stored in the advertisement information storage unit of the first advertisement server in the advertisement information storage unit of the second advertisement server. The advertising system according to claim 1.   The advertisement system according to claim 1, wherein the advertisement information extraction unit of the second advertisement server outputs the second advertisement information to be displayed on the client with priority over the first advertisement information.   The advertisement information extraction unit of the second advertisement server displays, on the client, information related to the meaning of the search term acquired from a dictionary server on the Internet, in addition to the first advertisement information and the second advertisement information. The advertisement system according to claim 1, wherein the advertisement system performs output. An advertisement server that outputs advertisement information including link information to a web page on the Internet based on a search term received from outside,
The advertising server
An advertisement information storage unit for storing one advertisement information in association with a search term;
Other advertisement information including link information to a web page on the Internet stored in another advertisement server different from the advertisement server in association with a search term is acquired from the other advertisement server and the advertisement information is stored. An advertisement information update unit to be stored in the unit,
When the search word is received from the outside, the one advertisement information and the other advertisement information stored in the advertisement information storage unit in association with the search word are extracted and output to the outside An advertisement server comprising an information extraction unit. A search server that accepts input of a search term from a client and outputs a search result obtained by searching a web page on the Internet by a search engine;
Based on the search term received by the search server, a first advertisement server that outputs first advertisement information including link information to a web page on the Internet and a search from a URL input field of a browser on the Internet on the client A second advertising server that accepts input of words and outputs second advertising information including link information to web pages on the Internet based on the search terms,
The second advertisement server
An advertisement information storage unit that stores the second advertisement information in association with a search term;
Referencing the advertisement information storage unit of the first advertisement server, the first advertisement information associated with the search term stored in the advertisement information storage unit of the first advertisement server, An advertisement information update unit stored in the advertisement information storage unit of the second advertisement server;
When the second advertisement information associated with the search word is received in the advertisement information storage unit of the second advertisement server in response to the input of the search word from the client, the second advertisement information Corresponding to the search term when the second advertisement information associated with the search term is not stored in the advertisement information storage unit of the second advertisement server while outputting the advertisement information to the client And an advertisement information extraction unit that outputs the attached first advertisement information to the client.   The advertisement information extraction unit stores the first advertisement information and the second advertisement information associated with the search term from the client in the advertisement information storage unit of the second advertisement server. The advertising system according to claim 10, wherein the first advertising information and the second advertising information are output to the client.   The advertisement information extraction unit is based on the search term when the second advertisement information associated with the search term from the client is not stored in the advertisement information storage unit of the second advertisement server. The advertising system according to claim 11, further comprising: acquiring a search result searched by the search engine and outputting the search result to the client. An advertisement server that outputs advertisement information including link information to a web page on the Internet based on a search term received from outside,
The advertising server
An advertisement information storage unit for storing one advertisement information in association with a search term;
Other advertisement information including link information to a web page on the Internet stored in another advertisement server different from the advertisement server in association with a search term is acquired from the other advertisement server and the advertisement information is stored. An advertisement information update unit to be stored in the unit,
Accepting an input of a search word from the outside, and outputting the one advertisement information to the outside when the one advertisement information associated with the search word is stored in the advertisement information storage unit On the other hand, when the one advertisement information associated with the search term is not stored in the advertisement information storage unit, the advertisement information that outputs the other advertisement information associated with the search term to the outside An advertisement server comprising an extraction unit.

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