JP2009163388A - Method for displaying advertisement data and system for displaying advertisement data - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method and a system for obtaining intention and preference of a browsing person carefully and properly displaying the most suitable advertisement. <P>SOLUTION: A server 20 searches data about a first Web page data (the Web page of a news site, etc.) received from a terminal 10 for a predetermined keyword. According to the result of the search, the server 20 sends property data, i.e., a keyword matching a predetermined keyword, to the terminal. The terminal 10 in turn displays an association for a character string related to the matching keyword, according to the property data. Upon the selection of the character string related to the matching keyword, the server 20 sends advertisement data previously stored in the server 20 and associated with the keyword to the terminal 10. The terminal 10 in turn displays the advertisement data. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method and system for displaying advertising data. In particular, the present invention relates to a method and system for displaying most relevant advertisement data based on a character string on a web page.

  Conventionally, advertisements on the Internet are mainly used in which a predetermined content is displayed at a predetermined location in a Web page. In such an advertising method, an advertisement for a product or service that is not related to the content of the Web page being browsed may be displayed, and it is difficult to say that the advertisement appeal effect is fully utilized. Met. In addition, a system that displays different advertisements every time a certain period of time even when browsing the same Web page has been proposed and actually provided. However, even in such a system, a plurality of advertisements are displayed by appropriately replacing them. However, it has been closely related to the content displayed on the Web page, and it has been difficult to display an advertisement having a great appeal effect to the viewer in a timely and appropriate manner.

  As an attempt to display an advertisement related to the contents of a Web page being browsed, a method of displaying an advertisement related to a keyword in the Web page has been proposed. For example, according to Patent Document 1, a keyword for a user to search is registered, a character string corresponding to the registered keyword is searched, and a balloon help format advertisement and a hyperlink are added to the character string. Advertising methods are provided. According to this method, a user can browse a balloon help format advertisement or browse an advertiser's Web page by a hyperlink by selecting a keyword with a mouse or the like only when desired. This eliminates the need for viewers to see advertisements that they do not want to see while browsing web pages. Further, since the advertiser can display the advertisement in association with the keyword, it can be expected to improve the advertising appeal effect.

For advertisers, advertising appeal is an important factor in considering the cost effectiveness of advertising. The advertising appeal effect cannot be judged simply from the degree of advertisement exposure. In order to confirm the advertising appeal effect, for example, as disclosed in Patent Document 2, the tracking information acquired from the browser accessed on the advertiser site is recorded and the subsequent communication with the browser is well known. It is necessary to manage the session using Cookie or the like and to widely grasp the results based on the contents of the transaction that occurred during the continuation of the session.
JP 2002-31668 A JP 2006-48430 A

  However, as disclosed in Patent Document 1, if only the advertisement associated with the content on the Web page is displayed, the most appropriate advertisement is displayed after sufficiently grasping the intention and preference of the viewer. Is difficult to say, there is room to improve the appeal of advertising.

  SUMMARY OF THE INVENTION An object of the present invention is to provide a method and system for grasping a viewer's intentions and preferences more precisely and appropriately displaying an advertisement most suitable for the viewer.

  Specifically, the present inventor provides the following.

(1) In a method in which a server, a terminal, and an external property server are connected via a communication network so that they can communicate with each other, the server displays advertisement data on the terminal.
The external property server transmitting data related to the first web page data which is a web page of the external property to the terminal in response to the request (for example, data of the first web page 610 in FIG. 6);
Transmitting the data related to the first web page data to the server in response to the terminal receiving data related to the first web page data;
The server searching for a predetermined keyword from data relating to the first web page data received from the terminal;
As a result of the search, the server transmits property data (for example, see S450 in FIG. 4) that is a keyword that matches the predetermined keyword to the terminal;
The terminal displaying an association in a string related to the matching keyword based on the property data;
In response to selection of a character string related to the matching keyword, the server stores advertisement data stored in the server in advance and associated with the keyword (for example, data for the advertisement screen 650 in FIG. 6). ) To the terminal;
The terminal displaying the advertisement data.

  According to the invention of (1), the external property server transmits data related to the first Web page data that is the Web page of the external property to the terminal in response to the request, and the terminal relates to the first Web page data. In response to receiving the data, the server transmits data related to the first Web page data to the server, and the server searches for the predetermined keyword from the data related to the first Web page data received from the terminal. The server transmits the property data related to the keyword matching the predetermined keyword to the terminal, and the terminal displays the association with the character string related to the matching keyword based on the property data, and the matching keyword In response to the selected character string, the server stores the keyword in advance in the server The advertisement data associated with sending to the terminal, the terminal displays the advertisement data.

That is, when the viewer is viewing the first web page (for example, a web page related to news) transmitted from the external property server, the terminal displays the association with the character string related to the predetermined keyword. . Then, when the viewer visually recognizes the displayed character string, operates the terminal, and selects a predetermined keyword (by mouse click or mouse over), the server associates the keyword with the keyword. Displayed advertisement data.
Therefore, according to the selection of the character string by the viewer, an advertisement related to the character string is displayed, and appropriate advertisement data for the viewer is displayed on the terminal based on the intention and preference of the viewer. The effect can be improved.

  The predetermined keyword may be arbitrarily set by the advertiser or the like, or may be set based on a statistical technique such as a search history.

  (2) In the step of transmitting the advertisement data to the terminal, in response to selection of the character string related to the matching keyword, a second Web page (for example, the second web page of FIG. 6) is selected. And the terminal displays the second web page. The method according to (1), further comprising:

  According to the configuration of (2), in addition to the configuration of (1), when the advertising data is transmitted to the terminal, the keyword related to the keyword is selected in response to the selection of the character string related to the matching keyword. The second web page is transmitted, and the terminal displays the second web page.

  Therefore, in accordance with the selection of the character string by the viewer, information that becomes the second Web page requested by the viewer (for example, if the first Web page is a site that provides a dictionary service, information that includes a description of the character string) ) Is displayed together with the advertisement data related to the selected character string, the invention of (1) further displays an advertisement optimal for the viewer based on the viewer's intentions and preferences. The appeal effect can be improved.

  (3) The step of searching for the keyword further includes the morphological analysis of the data related to the first Web page data by the server to select a predetermined keyword, according to (1) or (2). Method.

  According to the configuration of (3), the server realizes keyword search by performing morphological analysis on data relating to the first Web page data and selecting a predetermined keyword.

  Thereby, the accuracy of keyword search can be further improved.

  (4) In the step of searching for the keyword, the server analyzes a language configuration by morphological analysis in the data related to the first Web page data, and determines whether or not the first Web page is a blog page. In the case of a blog page, the property data relating to all the character strings that match the registered keyword is transmitted. In the case of a page other than the blog page, the property data in the second Web page data is transmitted. The method according to any one of (1) to (3), further including transmitting property data relating only to a predetermined character string.

  According to the configuration of (4), the server analyzes a language configuration by morphological analysis in the second Web page data, determines whether or not the first Web page is a blog page, In the case of a blog page, property data relating to all character strings matching the registered keyword is transmitted. In the case of a page other than the blog page, a predetermined value in the data relating to the first Web page data is transmitted. The keyword search is realized by transmitting property data relating only to the character string.

  (5) The method according to (2), wherein the property data includes a plurality of files, and further includes selecting a default screen to be displayed as the second Web page from the plurality of files.

  According to the configuration of (5), the property data includes a plurality of files, and the server displays a default screen that is normally displayed among Web pages displayed in response to being selected by the terminal. Select from files.

  Here, the default screen is a screen that is normally displayed among Web pages displayed in response to being selected by the terminal, and can be selected from the plurality of files arbitrarily or according to a predetermined rule. it can. The predetermined rule will be described later.

  As a result, a screen that more strongly reflects the viewer's intention and preferences can be displayed as the default screen, and the advertising appeal effect can be improved.

  (6) The method according to (5), wherein the selection from the plurality of files is executed according to a priority order based on a user search history or a search result of the keyword.

  According to the configuration of (6), the server executes selection from the plurality of files according to a priority order based on a user search history or the keyword search results.

  The priority order may be a search history, a browsing history, a keyword search record, etc. stored in a terminal, a storage unit of a server, or a storage unit of an external property server.

  Thereby, the effect of (5) can be further improved.

(7) In an advertisement display system in which a server, a terminal, and an external property server are connected via a communication network so that they can communicate with each other.
The external property server transmits data related to first web page data that is a web page of an external property to the terminal in response to a request,
In response to receiving data related to the first Web page data, the terminal transmits data related to the first Web page data to the server;
The server retrieves a predetermined keyword from data related to the first web page data received from the terminal,
As a result of the search, the server transmits property data that is a keyword that matches the predetermined keyword to the terminal,
The terminal displays an association to the string associated with the matching keyword based on the property data;
In response to the selection of the character string related to the matching keyword, the server transmits the advertisement data stored in advance in the server and associated with the keyword to the terminal,
An advertisement display system in which the terminal displays the advertisement data.

  According to the invention of (7), it is possible to execute the method described in (1), and the advertisement display system can display an advertisement suitable for a viewer's intention and preference.

  According to such a configuration of the present invention, the same operations and effects as (1) are exhibited.

  By this invention, it becomes possible to display the advertisement suitable for a viewer's intention and preference, and the appeal effect of the said advertisement can be improved.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 is a diagram showing an overall configuration of a system according to an example of a preferred embodiment of the present invention. FIG. 2 is a diagram showing a hardware configuration of the terminal 10, the server 20, and the external property server 40 according to an example of the preferred embodiment of the present invention. FIG. 3 is a diagram illustrating a functional configuration of a system according to an example of the preferred embodiment of the present invention. FIG. 4 is a flowchart showing an advertisement display process according to an example of the preferred embodiment of the present invention. FIG. 5 is a diagram showing an example of a site table related to second Web page data according to an example of the preferred embodiment of the present invention. FIG. 6 is a diagram illustrating an example of a display screen displayed by the terminal 10 according to an example of the preferred embodiment of the present invention. FIG. 7 is a diagram illustrating an example of a site table for displaying a Web page according to an example of another embodiment of the present invention. FIG. 8A is a diagram illustrating an example of a screen for inputting a keyword or the like to the server 20 according to another example of the preferred embodiment of the present invention. FIG. 8B is a diagram illustrating an example of a first Web page display screen displayed by the terminal 10 according to another example of the preferred embodiment of the present invention. FIG. 8C is a diagram illustrating an example of a second Web page display screen displayed by the terminal 10 according to another example of the preferred embodiment of the present invention.

As shown in FIG. 1, an advertisement display system 1 according to an example of a preferred embodiment of the present invention is an external property that is a server that manages a terminal 10, a server 20, a communication network 30, and a source of external website data. Including servers 40a, 40b, 40c. The terminals 10a, 10b, 10c,... Can be connected to the server 20 and the external property servers 40a, 40b, 40c,. Here, the terminal 10 may be generally called a client. The external property servers 40a, 40b, 40c,... Can include arbitrary external property servers. Hereinafter, these are collectively referred to as a server 40 or an external property server 40 that manages the supply source of the target image data. Sometimes.
[Hardware configuration of terminal, server, external property server]

  As shown in FIG. 2, the terminal 10, the server 20, and the external property server 40 include control units 110, 210, 410, input units 120, 220, 420, display units 130, 230, 430, storage units 140, 240, 440. And communication interface units 150, 250, and 450 are connected via buses 160, 260, and 460, respectively.

  The control units 110, 210, and 410 may be configured by a CPU (Central Processing Unit) and control the terminal 10, the server 20, and the external property server 40, respectively, for example, programs stored in the storage units 140, 240, and 440, respectively. By reading and executing the above, various means described later are realized in cooperation with these hardware.

  The input units 120, 220, and 420 can be realized by a keyboard, a mouse, or the like.

  The display units 130, 230, and 430 can be realized by a liquid crystal display, a cathode ray tube CRT, or the like.

  The storage unit 140 of the terminal 10, the storage unit 240 of the server 20, and the storage unit 440 of the external property server 40 are various programs for the terminal 10, the server 20, and the external property server 40 to function as a terminal, a server, and an external property server, respectively. And a program for executing the functions of the present invention. These storage units 140, 240, and 440 may be stored in an internal or external storage medium. As the storage medium, all storage devices such as a hard disk, an optical disk, a magnetic disk, a magneto-optical disk, a magnetic tape, and a memory card, and A storage medium can be used.

  The communication interface units 150, 250, and 450 can be realized by a LAN adapter, a modem adapter, or the like.

  3 shows an example of the functional configuration of the terminal 10, the server 20, and the external property server 40 (40a and 40b as an example) according to an example of the preferred embodiment of the present invention described in FIG. 1 in addition to the description of FIG. FIG.

  The terminal 10 includes an input unit 120, a display unit 130, a storage unit 140, and a communication interface unit 150. Further, the display unit 130 includes a Web page display unit 135.

  The server 20 includes a communication interface unit 250 in addition to a storage unit 240 including property data 243 and second web page property data 245. Further, the second Web page property data 245 includes contents for each category such as explanation 245a, statistical information 245b, ranking 245c, related information 245d, word-of-mouth information 245e, investment information 245f. The explanation 245a is data relating to a term explanation (for example, explanation of terms such as a dictionary), the statistical information 245b is data relating to statistical information, the ranking 245c is data relating to ranking in a predetermined standard, and the related information 245d. Is data related to a predetermined item, word-of-mouth information 245e is data related to word-of-mouth information of the predetermined item, and investment information 245f is data related to information related to investment. The advertisement data 246 is data related to advertisements. These data may be stored in one storage device, or may be stored in any combination in a plurality of storage devices.

  The external property server 40 may be a server that provides an information providing site such as news and a blog as a first Web page. The external property servers 40a and 40b include storage units 440a and 440b that store Web page data 445a and 445b, which are data related to the first Web page data. Here, the data relating to the first Web page data is data stored in the external property server 40 (40a, 40b,...) As described above, and data to be displayed on the terminal 10 by transmission / reception. It is. The data related to the first Web page data may include property data, scripts, programs, and the like necessary for configuring the Web page, in addition to content data such as character data, image data, and music data.

  Although the terminal 10 is described as an example realized as a computer, the present invention is not limited to this. The terminal 10 is a display device of an information terminal such as a mobile phone or a PDA (Personal Data Assistant), or an information display that can be connected to a network such as a Web TV. You may implement | achieve with an apparatus.

  In the system according to an example of the preferred embodiment of the present invention, the terminal 10, the server 20, and the external property server 40 shown in FIG. 3 have the functions described below in addition to the above.

  The web page display unit 135 configures each web page based on the reception of the first or second web page data transmitted from the server 20, and outputs the web page to the display unit 130. As the web page display means, any known means such as a web browser may be used.

  The property data 243 is data including a series of data related to the keyword that matches as a result of searching the keyword stored in the server 20 from the first Web page. The property data may be associated with a data file for each keyword as in a site table described later. Further, for example, a hyperlink is set to a keyword based on the property data, and associated data can be displayed in response to the keyword being selected by mouse click or mouse over.

  The second web page property data 245 includes the contents of each category associated in the property data. The category is the type of the second web page. In response to selection of the keyword by mouse click or mouse over, the content of the category associated with each keyword is displayed on the second Web page. One or more categories may be used. For example, when the category is “commentary”, the meaning of the keyword is displayed (as an explanation of a term such as a dictionary) in response to the keyword being selected.

  The category may be selected according to the input from the input unit 120 of the terminal 10. That is, an icon for selecting a category may be provided on the first Web page, and the category may be selected according to the type of the selected icon.

  Further, the category selection may be performed according to a priority order based on a user search history or a search result of the keyword. That is, the priority order of selection may be determined based on the user search history stored in the server 20 or the external property server 40 or the search result data of the keyword.

  Web page data 445 (a, b,...) Is arbitrary data stored in the external property server 40 and displayed on the terminal 10 as a second Web page in response to selection on the terminal 10.

  FIG. 4 is a flowchart showing an advertisement display process according to an example of the preferred embodiment of the present invention. Moreover, FIG. 6 is a figure which shows an example of the display screen which the terminal 10 which concerns on an example of suitable embodiment of this invention, Comprising: In the following description, it refers suitably.

  First, in step S405, the control unit 110 of the terminal 10 selects the first web page from the external property servers 40a, 40b, etc. in response to the viewer selecting the first web page by clicking the mouse. Request to send

  In step S470, the control unit 410 of the external property server 40 extracts the Web page data 445a, 445b,... From the storage units 440a, 440b,. It transmits to the terminal 10 as data regarding page data.

  In step S <b> 410, the control unit 110 of the terminal 10 displays the first web page 610 on the display unit 130. Here, as an example of the first Web page 610, an explanation from a news article related to “optical fiber” is displayed.

  In step S415, the control unit 110 of the terminal 10 transmits data related to the first Web page data to the server and starts a script in response to receiving data related to the first Web page data. The server 20 is caused to execute a keyword search. Here, the script may be received by the terminal 10 from the server 20 or may be set in advance so that the script in the server 20 is activated in response to a first Web page request in the terminal 10. Further, the external property servers 40a, b... May have the script.

  In step S450, the control unit 210 of the server 20 searches for a keyword stored in the storage unit 240 in advance for the character string in the data related to the first Web page data in response to the activation of the script. The server 20 stores the matched keyword in the storage unit 240 as property data 243 and further transmits it to the terminal 10. Here, the property data is data related to the keyword extracted by analyzing the character string in the data related to the first Web page data that matches the keyword stored in advance in the storage unit 240.

  Here, the control unit 210 of the server 20 analyzes the language configuration before executing a search for a character string in the data related to the first Web page data. The language analysis method used may be a publicly known means such as morphological analysis, for example, discrimination of homonyms, discrimination between blog pages and blog pages other than article pages, for example. The keywords stored in the server 20 in advance may be arbitrarily set by a server administrator, an advertiser, or the like, and stored in the keyword search program or stored in an arbitrary format in the storage unit 240.

  Note that the control unit 210 of the server 20 determines whether or not the first Web page is a blog page, and in the case of a blog page, property data relating to all character strings that match the registered keyword. In the case of a page other than the blog page, the property data related to only a predetermined character string in the second Web page data may be transmitted.

  In step S420, the control unit 110 of the terminal 10 reads a second Web page, for example, “optical fiber” 615, into a character string in the second Web page based on the property data. Display the association such as display. Here, for the link display, the character string is modified, for example, the presence / absence of an underline, the type, the type of font, the size, the color, the thickness, and other modifications can be arbitrarily set. Furthermore, as for the association such as the link display, the association may be set for all the matched keywords in the second Web page, or the number of keywords for which the association is set may be limited. As a means for setting the number of keywords, it may be limited by the number of keywords such as “30%”, “20 keywords”, “top 10 keywords appearing on the same page” of the matched keywords. Also, the right to associate the advertisement with the keyword may be sold to the advertiser through an auction or the like, and for example, the winning bid amount may be set to “1000 yen or more”.

  In step S425, when the viewer selects link display by mouse over or click, the control unit 110 of the terminal 10 requests the server 20 for the second Web page. The second Web page may be a balloon help format as well as an independent window format. If there is no request, the process returns to step S425 to wait for input of the request.

  In step S455, the control unit 210 of the server 20 generates a second web page and transmits the second web page data to the terminal 10. Here, the second Web page to be transmitted does not need to be generated so that it can be actually browsed on the server 20, but may be a combination of property data, scripts, programs, and the like necessary for configuring the Web page. Specifically, the server 20 performs the above-described processing with reference to the table shown in FIG.

[Second Web page site table]
FIG. 5 is a diagram showing an example of a second Web page site table according to an example of the preferred embodiment of the present invention. The server 20 stores the second Web page site table in the storage unit 240, refers to the request from the terminal 10, extracts the corresponding data, and transmits it.

  In the example of FIG. 5, “category” such as commentary, word-of-mouth information, etc. for each keyword, “order” based on the priority for each category, and “advertisement data” displayed on the screen on which each category is displayed. It is stored in the storage unit 240. For example, in the keyword “optical fiber”, the comment data “File.A1” of the term is ranked “No. 1”, and the advertisement data “File.AA1” is simultaneously displayed on the screen on which the commentary is displayed. . The advertisement data may be displayed in the second Web page, such as a banner advertisement, or an advertisement for displaying other data related by a link or the like. In the example of FIG. 6, in the table of FIG. 5, “commentary” relating to “optical fiber” has the highest priority, and therefore the explanatory text relating to “optical fiber” (“[optical fiber] means... And the advertisement 637 corresponding to the “File.AA1” is displayed on the second Web page 630. In addition, instead of the file name of the comment data or the like, for example, the comment text in text format may be used, or the “File.AA1” may be displayed so that the Web page address of the advertisement data is displayed instead of the data of the advertisement 637. Instead of this, the web page address of the advertisement data may be input. When the web page address of the advertisement data is displayed, the server 20 does not need to store the advertisement data 245d described later, and the viewer selects the web page address of the advertisement data by a mouse click or the like. In this case, the terminal 10 may access the web page address of the advertisement data and display the advertisement data.

  Among the priorities for each category, “No. 1” may be “default”. Thus, for example, the default screen for the keyword “optical fiber” may be “commentary”, the default screen for the keyword “major league” may be “word of mouth”, and the default screen for the keyword “triangular merger” may be “investment information”. Here, the order based on the priority order may be given based on performance data in the terminal 10 or the server 20. That is, it can be determined by the search history, browsing history, keyword occurrence frequency, etc. stored in the storage unit 140 of the terminal 10, the storage unit 24 of the server 20, and the storage unit 440 of the external property server 40.

  Note that the advertisement data can also be displayed without displaying the second Web page. In this case, by arbitrarily setting in the server 20, only the advertisement data associated with the category based on the priority order is displayed on the terminal 10. In this case, the next step S430, step S435, and step S440 may not be executed.

  In step S430, the control unit 110 of the terminal 10 displays the second web page 630 on the display unit 130.

  In step S435, when the viewer selects the link display 637 by mouse over or clicking, the control unit 110 of the terminal 10 proceeds to step S440. If there is no request, the process returns to step S435 and waits for the input of the request. Note that if the advertisement displayed on the second Web page does not have data associated with a link or the like, this step may not be executed.

  In step S440, the control unit 110 of the terminal 10 requests advertisement data from the server 20 based on the process in step S435.

  In step S460, the control unit 210 of the server 20 sends the advertisement data 245d stored in the second Web page property data 245 of the storage unit 240 (data related to “File.AA1” in the example of FIG. 5) to the terminal 10. Send.

  In step S445, the control unit 110 of the terminal 10 displays the advertisement screen 650 on the display unit 130.

[Mode in which server 20 has a portal site]
As another embodiment, the terminal 10 accesses a portal site or the like included in the server 20 at a predetermined timing, and mouses over a heading of a site type such as news, company information, or a blog displayed in the portal site. A list of sites of the first Web page may be displayed by selecting by clicking.

  In this case, the server 20 stores the page data site table shown in FIG. 7 in the storage unit 240 for each heading of the site type, refers to the request from the terminal 10, extracts the corresponding data, and transmits it. To do.

  In the example of FIG. 7, sites with the category “News” are stored in the storage unit 240 as “http://www.site1.com” and “http://www.site2.com” in the order of the site 1 and the site 2. It is remembered. Similarly, a site whose headline “Site information” is stored in the storage unit 240 as “http://www.site11.com” and “http://www.site21.com”. . The terminal 10 displays the site by a browser or the like, and when the viewer selects it by mouse over or click, the terminal 10 reads the data from the external property server as data related to the first Web page data and displays it.

[Other Embodiments]
An example of a display screen according to another example of the preferred embodiment of the present invention is shown in FIGS. 8 (a), (b), and (c).

  FIG. 8A is a diagram illustrating an example of a screen for inputting a keyword or the like to the server 20 according to another example of the preferred embodiment of the present invention. This screen is a diagram illustrating an example of a display screen displayed on the terminal 10.

  The administrator of the server 20 displays a keyword on the screen 800, a sentence explaining the keyword (explanatory data: second Web page), a PR (advertisement data) of a wording such as an advertisement, and an address of the Web page on which the advertisement is displayed. Or the like may be input and stored in the storage unit 240 in advance as the second Web page property data 245. In FIG. 8 (a), the keyword is “Shichigosan” 810, and an example of a sentence (commentary data) explaining the keyword is “What is Shichigosan ...” 812, PR (advertising data) of words such as advertisements, etc. An example is “commemorative photography to ABC photo studio” 814, and an example of the URL of a Web page on which an advertisement is displayed is “www.xxx.com” 815. For example, FIG. 8B is a diagram showing an example in which the terminal 10 reads and displays the first Web page by the advertisement display process described in FIG. 4 using the data shown in FIG.

  FIG. 8B is a diagram illustrating an example of a first Web page display screen displayed by the terminal 10 according to another example of the preferred embodiment of the present invention.

  When the terminal 10 accesses, for example, a web page “XXX News.com” and displays the first web page 820, the server 20 uses the method of the present invention to display “1” in the first web page 820. The character string “Shichigosan” is searched, and a link or the like is displayed on the registered keyword. Here, a link is displayed for the keyword “753” in the character string in the first web page 820. In response to the user clicking and mouse over the terminal 10, the terminal 10 determines that the link has been selected, and the server 20 displays the second Web page 830 shown in FIG. To display.

  FIG. 8C is a diagram illustrating an example of a second Web page display screen displayed by the terminal 10 according to another example of the preferred embodiment of the present invention.

  In FIG. 8C, the terminal 10 adds the advertisement data “commemorative photography to ABC” in addition to “What is Shichigosan ...” 812, which is the explanation data of the keyword “Shichigosan” selected by the operation. “To photo studio” 814 is displayed, and “www.xxx.com” 815 that is the URL of the Web page on which the advertisement is displayed is displayed. In response to selecting “www.xxx.com” 815, which is the URL, the terminal 10 accesses the URL and displays the web page “www.xxx.com”. In this aspect, the description has been made in the aspect of displaying “www.xxx.com” 815, which is the URL of the web page, but there is no such display, and a link is set to a sentence or an image and “www.xxx”. An image or a sentence corresponding to the address “.com” may be displayed.

  As mentioned above, although embodiment of this invention was described, this invention is not restricted to embodiment mentioned above. The effects described in the embodiments of the present invention are only the most preferable effects resulting from the present invention, and the effects of the present invention are limited to those described in the embodiments of the present invention. is not.

It is a figure which shows the whole structure of the system which concerns on an example of suitable embodiment of this invention. It is a figure which shows the hardware constitutions of the terminal 10, the server 20, and the external property server 40 which concern on an example of suitable embodiment of this invention. It is a figure which shows the function structure of the system which concerns on an example of suitable embodiment of this invention. It is a flowchart which shows the advertisement display process which concerns on an example of suitable embodiment of this invention. It is a figure which shows an example of the site table which concerns on the 2nd web page data which concerns on an example of suitable embodiment of this invention. It is a figure which shows an example of the display screen which the terminal 10 which concerns on an example of suitable embodiment of this invention displays. It is a figure which shows an example of the site table for displaying the web page which concerns on an example of another embodiment of this invention. It is a figure which shows an example of the display screen displayed on the terminal 10 which concerns on an example of suitable embodiment of this invention.

Explanation of symbols

1 advertising data display system 10 terminal 20 server 30 communication network 40, 40a, 40b, 40c external property server 110, 210, 410 control unit 120, 220, 420 input unit 130, 230, 430 display unit 140, 240, 440 storage unit 150, 250, 450 Communication interface 160, 260, 460 Bus

Claims (7)

In a system in which a server, a terminal, and an external property server are connected via a communication network so that they can communicate with each other, the server displays advertisement data on the terminal.
The external property server transmitting data related to first web page data, which is a web page of an external property, to the terminal in response to a request;
Transmitting the data related to the first web page data to the server in response to the terminal receiving data related to the first web page data;
The server searching for a predetermined keyword from data relating to the first web page data received from the terminal;
As a result of the search, the server transmits property data that is a keyword that matches the predetermined keyword to the terminal;
The terminal displaying an association in a string related to the matching keyword based on the property data;
In response to selection of a character string related to the matching keyword, the server transmits advertisement data stored in the server in advance and associated with the keyword to the terminal;
The terminal displaying the advertisement data. In the step of transmitting the advertisement data to the terminal, in response to selection of a character string related to the matching keyword, a second web page related to the keyword is transmitted,
The method according to claim 1, comprising: the terminal displaying the second web page.   The method according to claim 1, wherein the step of searching for the keyword further includes the server performing a morphological analysis on data related to the first Web page data and selecting a predetermined keyword.   The step of searching for the keyword, the server analyzes a language configuration by morphological analysis in the data related to the first Web page data, determines whether the first Web page is a blog page, In the case of a blog page, the property data related to almost all character strings that match the registered keyword is transmitted. In the case of a page other than the blog page, the property data in the first Web page data The method according to any one of claims 1 to 3, further comprising transmitting property data relating only to a predetermined character string.   The method according to claim 2, wherein the property data includes a plurality of files, and further includes selecting a default screen to be displayed as the second Web page from the plurality of files.   The method according to claim 5, wherein selection from the plurality of files is performed according to a priority order based on a search history of a user or a search performance of the keyword. In an advertisement display system in which a server, a terminal, and an external property server are connected to each other via a communication network so that they can communicate with each other.
The external property server transmits data related to first web page data that is a web page of an external property to the terminal in response to a request,
In response to the terminal receiving data related to the first Web page data, the terminal transmits data related to the first Web page data to the server;
The server retrieves a predetermined keyword from data related to the first web page data received from the terminal,
As a result of the search, the server transmits property data that is a keyword that matches the predetermined keyword to the terminal,
The terminal displays an association to the string associated with the matching keyword based on the property data;
In response to the selection of a character string related to the matching keyword, the server transmits advertisement data stored in the server in advance and associated with the keyword to the terminal,
An advertisement display system in which the terminal displays the advertisement data.

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