JP2007297131A - Packing display box - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a packing display box which can increase purchase appealing power to consumers by emphasizing the continuity of drawing patterns printed on it at the time of displaying commodities when being stacked. <P>SOLUTION: The upper section of a peripheral wall 12 is eliminated by cutting its tear strip so as to expose commodities out of a remaining tray 14 for display. Further, an uprising part 8 projecting upward is formed by cutting a side board 1 of the peripheral wall 12 along a break line on it from tear strip. The drawing patterns 9a, 9c are printed on the uprising part 8 so that they break off at its upper edge. Also, the drawing pattern 9b is printed on the side board 1 so that it breaks off at its lower edge. By this, the drawing patterns 9a, 9b, 9c printed on the remaining trays 14 which are stacked for display can be visible in series in a vertical direction. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a packaging display box that is used for distribution packaging of merchandise and display at a store, and has been subjected to sales promotion printing.

  Conventionally, in Patent Document 1 below, in a packaging display box in which a peripheral wall is cut by a cut band to remove an upper portion, and a product is exposed from the remaining tray body and unpacked, the appearance of the product is displayed on the side plate of the peripheral wall. The printed design is printed and the product on the side plate of the tray body and the product can be seen continuously during unpacking display with the top removed.

JP 2004-231255 A

  However, the packaging display boxes as described above have a problem in that when they are stacked and unpacked for display, the upper and lower boxes do not feel continuity, and the appeal to consumers is not very high.

  Then, this invention makes it a subject to provide the packaging display box which emphasizes continuity at the time of a stacking display, and can raise appeal power to a consumer.

  In order to solve the above-mentioned problems, the present invention prints a design on a peripheral wall of a tray body whose upper part is opened, and projects upward on a side plate of the peripheral wall in a packaging display box used for packaging and display of goods for distribution. In the stacked state, the pattern on the lower side and the pattern on the side plate on the upper side are continuous. It was made to see.

  In addition, in the packaging display box that cuts the peripheral wall on which the design is printed with a tear strip and removes the upper portion, exposes the product from the remaining tray body and unpacks it, puts a score line from the tear strip and raises the piece In the unpacked and stacked display state, the symbols can be seen continuously in the vertical direction.

  Furthermore, in the packaging display box, a design having the same design as the appearance of the product is printed on the side plate of the peripheral wall corresponding to the storage position of the product, and in the unpacked display state, the side plate of the tray body The design and the product were made visible continuously.

  In this packaging display box, since the symbols are made continuous by printing the standing pieces when stacked and displayed, the continuity of the box is emphasized and the appeal to consumers is enhanced. In addition, when unpacking and displaying, if the design is visible continuously in the vertical direction and the design of the side plate and the product are visible, further improvement of the sales promotion effect can be expected. .

  First, a first embodiment of the present invention will be described with reference to FIGS.

  As shown in FIG. 1, this packaging display box is a wrap round type cardboard box used for packaging of the can C of beer, which is a product. It is assumed that the items are displayed in an unpacked state.

  In the cardboard blank of this packaging display box, as shown in FIG. 2, one side plate 1, bottom plate 2, the other side plate 1 and the top plate 3 are sequentially arranged, and one side plate 1 has a passage piece. 4 is continuously provided. End flaps 5 a are connected to both ends of the side plate 1, and end flaps 5 b are connected to both ends of the bottom plate 2 and the top plate 3, respectively.

  Each side plate 1 and the end flap 5a have a cut tape attached to the back surface as a tear strip 6, and a plurality of knobs 6a are provided in the middle. A trapezoidal rising piece 8 is provided inside the two cut lines 7a extending from the knob 6a to the top plate 3 and the passage piece 4 and the cut lines 7b extending between the ends of the cut lines 7a. ing. The cut lines 7a and 7b are of a zipper type in which saddle-shaped cuts are intermittent.

  Each side plate 1 is printed with symbols 9a, 9b, and 9c obtained by dividing the appearance design of the can slightly inclined into an intermediate portion, an upper corner portion, and a lower corner portion. The symbols 9a, 9b, and 9c are arranged so that the upper end dividing line of the symbols 9a and 9c faces the cut line 7b, and the lower end dividing line of the symbols 9a and 9b faces the boundary with the bottom plate 2.

  Further, each side plate 1 is printed with a distribution bar code 10a at one end on the side below the tear strip 6 in the assembled state, and at one end on the side above the tear strip 6 for box sales. A barcode 10b is printed.

  When assembling the blank as described above and packing the can C, as shown in FIG. 3, the can C is wrapped with a pair of side plates 1, a bottom plate 2 and a top plate 3, and the passage piece 4 is attached to the top. The top wall 11 is formed by affixing to the rear surface of the end portion of the face plate 3, the end flaps 5a and 5b are sequentially folded and bonded, the peripheral wall 12 is formed from the side plate 1 and the end flaps 5a and 5b, and the sealing box 13 To do.

  On the other hand, when this packaging display box is stacked and displayed at a storefront, the uppermost stage and the lower stage are cut from the knob 6a on the outside of the rising piece 8 as shown in FIG. The fissure 6 is pulled to cut the side plate 1 and the end flap 5a of the peripheral wall 12.

  Next, a hand is put in the gap between the peripheral walls 12 torn by the cut band 6, and the upper part of the cut band 6 is pulled up and removed while cutting the connecting portions of the cut lines 7a and 7b, as shown in FIG. The can C is exposed from the remaining tray body 14.

  Then, as shown in FIG. 1, when the sealing boxes 13 are stacked in a plurality of stages and the tray bodies 14 are stacked in a plurality of stages above, the rising pieces 8 are printed even in the tray body 14 where the upper portion of the box is removed. As a result, the symbols 9a, 9b, 9c continue in the vertical direction, the continuity of the box is emphasized, and the appeal to the consumer is enhanced.

  In addition, when such an appeal effect is not required, the rising piece 8 is cut out by pulling the tear band 6 from the knob 6a inside the rising piece 8 in the state of the tray body 14 shown in FIG. You can also.

  Next, a second embodiment of the present invention will be described with reference to FIGS.

  As shown in FIG. 6, this packaging display box is also a wrap-round cardboard box used for packaging beer cans C, which are commodities. The first embodiment is applied to the side plate 1. Only the printing is different.

  In the blank of this packaging display box, as shown in FIG. 7, a pattern 15 corresponding to the storage position of the can C is printed on each side plate 1 with the same design as the appearance of the product can. Also, the upper and lower symbols 16a and 16b of the divided logo mark are printed. The symbols 16a and 16b have the upper end dividing line of the symbol 16a facing the cut line 7b and the lower end dividing line of the symbol 16b with the bottom plate 2. It is arranged to face the boundary.

  When assembling the blank and packing the can C, as shown in FIG. 8, the can C is wrapped with a pair of side plate 1, bottom plate 2 and top plate 3, and the passage piece 4 is attached to the top plate 3. The top wall 11 is formed by being affixed to the rear surface of the end portion, and the end flaps 5a and 5b are sequentially bent and bonded together to form the peripheral wall 12 from the side plate 1 and the end flaps 5a and 5b.

  On the other hand, when this packaging display box is stacked and displayed at a storefront, the uppermost stage and the lower stage are cut from the knob 6a on the outside of the rising piece 8 as shown in FIG. By pulling the fissure 6 and cutting the side plate 1 and the end flap 5a of the peripheral wall 12 and cutting the connecting portion of the cut lines 7a and 7b, the upper part of the fissure 6 is pulled up and removed, so that FIG. As shown, the can C is exposed from the remaining tray body 14.

  Then, as shown in FIG. 6, when the sealing boxes 13 are stacked in a plurality of stages and the tray bodies 14 are stacked in a plurality of stages, the pattern 15 of the side plate 1 is also obtained in the tray body 14 from which the upper portion of the box is removed. And the can C can be seen continuously, the pattern 16a printed on the lower rising piece 8 and the pattern 16b printed on the upper side plate 1 are continuous in the vertical direction, and the continuity of the box is improved. Emphasized and expected to improve sales promotion effect.

  Next, a third embodiment of the present invention will be described with reference to FIG.

  This packaging display box is used for transporting agricultural products and the like, and is composed of only the tray body 14 whose upper part is always opened as in the above embodiment.

  A pair of side plates 1 forming the peripheral wall 12 of the tray body 14 is provided with a rising piece 8 protruding upward, and a pattern 17a in which a part of the appearance of the tomato is interrupted is formed on the side of the rising piece 8. It is printed. Also, on the lower part of the side plate 1, a cross-sectional pattern 17 b of a part of the tomato and an external pattern 17 c of the other part of the tomato are printed.

  When stacking and displaying the tray bodies 14 as described above, the upper interval between the opposing rising pieces 8 of the lower tray body 14 is widened, and the upper trays are placed between the rising pieces 8. Insert the lower part of the body 14.

  In this stacked display state, the pattern 17a of the lower tray body 14 and the pattern 17b of the upper tray body 14 continue to the left and right, so that it looks like a piece of tomato with a partial cross section. The continuity of the box is emphasized and the appeal to consumers is enhanced.

The perspective view which shows the unpacked display state of the packaging display box which concerns on 1st Embodiment The figure which shows the blank of the same packaging display box The perspective view which shows the state made into the sealed box same as the above A perspective view showing the unpacking process The perspective view which shows the unpacking state same as the above The perspective view which shows the unpacked display state of the packaging display box which concerns on 2nd Embodiment The figure which shows the blank of the same packaging display box The perspective view which shows the state made into the sealed box same as the above A perspective view showing the unpacking process The perspective view which shows the unpacking state same as the above The perspective view which shows the stacked display state of the packaging display box which concerns on 3rd Embodiment

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Side plate 2 Bottom plate 3 Top plate 4 Passage piece 5a, 5b End flap 6 Rupture band 6a Knob part 7a, 7b Cut line 8 Standing piece 9a, 9b, 9c Pattern 10a, 10b Bar code 11 Top wall 12 Perimeter wall 13 Sealing box 14 Tray body 15, 16a. 16b design 17a, 17b, 17c design

Claims (3)

  The design is printed on the peripheral wall of the tray that is open at the top, and in the packaging display box that is used for packaging and display of goods for distribution, the side plate of the peripheral wall is provided with a rising piece that protrudes upward. It is printed so that it is interrupted at the edge of the piece, and in the stacked state, the design of the lower side rising piece and the design of the side plate on the upper side can be seen continuously. Packaging display box.   The packaging display box according to claim 1, wherein the peripheral wall on which the pattern is printed is cut with a tear strip to remove the upper portion, the product is exposed from the remaining tray body and unpacked for display. A packaging display box characterized in that a standing piece is provided so that the symbols can be seen continuously in the up-down direction in an unpacked stacked display state.   In the packaging display box according to claim 2, a design having the same design as the appearance of the product is printed on the side plate of the peripheral wall corresponding to the storage position of the product, and in the unpacked display state, A packaging display box characterized in that the design of the side plate and the product can be seen continuously.

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