JP2007193466A - Posting information collection system and collection method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system and method for collecting posting information for efficiently operating posting by using a digital pen and a digital pen exclusive sheet. <P>SOLUTION: The posting information collection system includes: a map on which position information is printed in a dot pattern print region and a task card equipped with a posting information description column; a digital pen for optically acquiring at least location information and posting information constituted of dot patterns from the map and the task card; a portable communication terminal connected to the digital pen for transmitting information acquired by the digital pen through a network, and for displaying delivered matter information received through the network at a display part; a digital pen system management server for converting the location information and posting information constituted of the dot patterns received from the portable communication terminal into text information; a GPS server; a location information collection server for operating at least the distribution of the delivered matter information and the collection of the posting information. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a posting information collection system and a posting information collection method using a digital pen and digital pen dedicated paper.

Conventionally, in order to efficiently distribute leaflets, DM (Direct Mail), etc., in stores, etc., in many cases, they have been distributed by requesting specialized posting (posting of printed materials including sales promotion materials).
In addition, posting contractors set distribution targets for flyers and DMs based on the know-how that they have accumulated, and posting them to the target parties.
On the other hand, when delivering products, flyers and DMs may be distributed together, but in this case, a sufficient amount is distributed so that the above-mentioned posting company distributes it together with the products. There was a problem that it was not possible.
In addition, since posting reports for flyers, DMs, etc. are self-reported, it was difficult to grasp the actual state of posting.

In order to solve such problems, a posting support system has been provided which aims to improve efficiency by simultaneously performing the delivery service and posting of sales promotion items, and to reduce the cost for both of them. For example, see Patent Document 1).
According to the content described in Patent Document 1, a posting support system including a center device provided on a merchant side delivering goods and a terminal device possessed by a person in charge of delivery, wherein the center device has a customer identifier And a database for managing the order information from each customer associated therewith, and extracting home delivery information by referring to the order information in the database, and including a customer identifier by referring to the customer information Means for generating posting destination information, recording the posting destination information as a symbol on the map image showing the delivery destination information, generating home delivery map information, and fixing the home delivery map information to a medium; The terminal device selectively reads a symbol on the home delivery map information in accordance with an instruction from a home delivery person, recognizes the symbol, Both includes means for extracting the customer identifier, the customer identifier extracted by the terminal device, is that is subjected to treatment of a given posting support in the center apparatus.

JP 2004-1932 A

  The posting information collecting system and the collecting method of the present invention are intended to provide a posting information collecting system and a collecting method for performing posting efficiently using a digital pen and digital pen dedicated paper.

  In order to achieve the above object, the first invention of the posting information collecting system of the present invention is to provide posting information using a digital pen and a digital pen dedicated paper on which a dot pattern readable by the digital pen is printed. A posting information collecting system for collecting, a map in which position information is printed in the dot pattern printing area, a business card having a posting information description column in the dot pattern printing area, and at least the map A digital pen that optically acquires position information and posting information based on a dot pattern from a business card, and the position information and posting information acquired by the digital pen connected to the digital pen are transmitted via the network, Distribution information associated with location information received via A digital pen system management server that converts the positional information and posting information based on the dot pattern received from the mobile communication terminal to text information, and the network connected to the network. It is characterized by comprising a GPS server for converting information, and at least a posting information collection server for distributing distribution information and collecting posting information.

  The second invention is the posting information description field according to the first invention, wherein the posting information description field provided on the business card includes at least one of a distribution check field, a survey check field, an attribute information description field, and a transmission box. It is characterized by being a column.

  The third invention is a posting information collecting method using the posting information collecting system according to any one of the first and second inventions, in order to display a distribution distribution list on a portable communication terminal, A step of associating a distribution with a posting information collecting server, a step of preparing a digital pen, a portable communication terminal, a map, a business card, and a distribution, a step of acquiring a position information from the map by the digital pen, a digital pen Transmitting the position information acquired by the digital pen system management server via the mobile communication terminal, and transmitting the text data position information from the digital pen system management server to the posting information collection server via the mobile communication terminal. The location information is sent from the step and posting information collection server to the GPS server. A step of converting to information, a step of transmitting the distribution information associated with the map information from the posting information collection server to the mobile communication terminal, and displaying the distribution information transmitted from the posting information collection server on the display unit of the mobile communication terminal A step of distributing the distribution by referring to the distribution information displayed on the display unit, marking the mark in the distribution check column of the business card, marking the mark in the survey column with a digital pen, and the attribute information column The step of describing the mark and supplementary information on the mobile phone, the step of transmitting the description information on the business department card to the digital pen system management server via the mobile communication terminal, the text data transmitted from the digital pen system management server Fewer steps to collect the information entered on the business card on the posting information collection server It is characterized by comprising steps including at least one of them.

  In addition, according to a fourth aspect based on the third aspect, the description information on the business card transmitted to the digital pen system management server via the portable communication terminal is generated by either the digital pen or the portable communication terminal. The time information is pasted.

1) A posting information collecting system that collects posting information using a digital pen-dedicated paper on which a digital pen and a dot pattern readable by a digital pen are printed as in the first aspect of the invention. A map in which position information is printed in the area, a business card having a posting information description column in the dot pattern print area, and at least position information and posting information based on a dot pattern from the map and the business card. Digital pen to be acquired and the position information and the posting information acquired by the digital pen connected to the digital pen via the net, and distribution information associated with the position information received via the net. A mobile communication terminal to be displayed on the display unit, connected to the net, and from the mobile communication terminal Digital pen system management server that converts the received dot pattern position information and posting information into text information, a GPS server that is connected to the net and converts the position information into map information, and at least distribution and posting of distribution information By using a posting information collection system with a posting information collection server that collects information, it is possible to accurately distribute flyers and DMs using the GPS function of mobile phones, and update to business cards Because the registered resident information can be input, it can be effectively reflected in the distribution of leaflets and DMs thereafter.
Moreover, since the contents of the investigation can be collected in real time by the posting information collection server, the result of the investigation can be immediately used.
2) Further, as in the second invention, in the first invention, the posting information description column provided on the business card includes at least one of a distribution check column, a survey check column, an attribute information description column, and a transmission box. By including the posting information description field, it is possible to accurately collect distribution destination information simply by writing a check mark in the item.
3) Also, as in the fourth invention, in the information written in the business card transmitted to the digital pen system management server via the mobile communication terminal in the third invention, either the digital pen or the mobile communication terminal is used. By attaching the time information generated by, it is possible to grasp when the collected survey contents are collected and can be used as data for improving the survey efficiency.

Hereinafter, a posting information collection system and collection method of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram for explaining an example of a device configuration and medium for constructing a posting information collection system of the present invention, and FIG. 2 is an example of an address and a distribution list displayed on a display unit of a mobile communication terminal. FIG. 3 is a diagram for explaining an example of a business card, FIG. 4 is a diagram for explaining an example of a map used for posting, and FIG. 5 is a collection of posting information according to the present invention. FIG. 6 and FIG. 7 are diagrams for explaining an example of the posting information collection procedure.
FIG. 8 is a block diagram for explaining an example of a digital pen, and FIG. 9 is a diagram for explaining a digital pen dedicated sheet.
In the following explanation, the digital pen is an example of an anotopen developed by "Anoto" in Sweden, and the business card on which a dot pattern is printed is explained by an example of a digital pen dedicated paper on which an anotopen dedicated dot pattern is printed. To do.

With reference to FIG. 1, an example of an apparatus configuration and a medium for constructing the posting information collection system of the present invention will be described.
The posting information collecting system of the present invention includes a map 7 in which position information is printed in a dot pattern printing area, a business card 6 in which a posting information description column is provided in the dot pattern printing area, and at least the map 7. The digital pen 1 that optically acquires the position information and the posting information based on the dot pattern from the business card 6 and the position information and the posting information acquired by the digital pen connected to the digital pen are transmitted via the network. The mobile communication terminal 2 for displaying the distribution information associated with the position information received via the net on the display unit, and the position information and the posting information by the dot pattern connected to the net and received from the mobile communication terminal. Digital pen system management server 3 to convert to text information and before connected to the net A GPS server 5 to convert the position information on the map information, at least, is constructed delivered distribution information, and posting the information gathering server 4 for collecting posting information by.

First, a digital pen will be described with reference to FIG.
The digital pen 1 includes a writing unit 106 with an ink cartridge 108, an imaging unit 105 by a digital camera that reads a dot pattern, a storage unit 103 that stores writing information (dot pattern coordinate information) read by the digital camera, and mobile communication. A communication unit 102 that transmits stroke coordinate information to a terminal, a control unit 104 that controls these functions, a pressure sensor 107 for a digital pen, and a power supply unit (not shown), which are included in the casing 101 of the digital pen 1 It is mounted inside.
The digital pen 1 reads the dot pattern information printed on the digital pen dedicated paper by the imaging unit 105 and stores it in the storage unit 103. Although not shown, the digital pen 1 and the unique identification information of the digital pen and the like are transmitted from the communication unit 102 to the portable communication terminal. 2 to send.
The communication unit 102 is compatible with USB (Universal Serial Bus) or Bluetooth.
Further, the writing unit 106 incorporated in the housing 101 of the digital pen 1 can be used as a simple writing instrument.

The writing unit 106 plays a role of making the distance between the imaging unit 105 by the digital camera and the dot pattern printing surface constant, in addition to the role of leaving the writing information in the description unit in a visible state.
When the writing unit 106 is attached to the digital pen housing 101, the tip on the ink cartridge 108 side comes into contact with the pressure sensor 107 for the digital pen attached to the digital pen housing 101.
The pressure sensor 107 has a role of notifying the control unit 104 that information description is started and a role of separately reading the strength of the writing pressure.
For this reason, it is not used in the present invention, but it is possible to grasp the characteristics of writing pressure at the time of signing and to cope with a field of use for determining whether the signing person is a registered person, for example. It has become.
When checking or filling the remaining amount of the ink cartridge 108, for example, the writing unit 106 is pulled out from the tip of the digital pen housing 101 to check the remaining amount of ink or to replenish ink.

With reference to FIG. 9, the dot pattern only for a digital pen printed on a business card or a map will be described.
The business card and map are printed with a business card design and map information after a dot pattern for digital pen as shown in the figure is printed on the entire surface of the paper.
The vertical and horizontal imaginary lines shown in the figure are shown for convenience of explanation, and are not actually printed.
Each dot of the digital pen dedicated dot pattern is placed in one of four different directions near the intersection of vertical and horizontal virtual lines that intersect at right angles formed at intervals of 0.3 mm (recognizable by the imaging unit of the digital pen) N) It is printed with colored ink.
In the above-mentioned system of Anoto, 36 dots (dot group printed on the inner side of about 4 mm ² ) are handled as one unit information.

When a check is written in the check box of a business card or characters are written with a digital pen, the position of the pen tip is traced, and the coordinate information of the dot pattern printed in the vicinity is built into the digital pen. The trajectory of the unit information read by the imaging unit and moved by the pen tip is stored in the storage unit of the digital pen.
When a predetermined part on the map is marked with a digital pen, the address of that part is read with the dot pattern information. Accordingly, the map information is printed with printing ink that does not interfere with reading the dot pattern for the digital pen.
Further, management is performed so that the same dot pattern does not exist in one application.

The digital pen system management server will be described.
Although not shown, the digital pen system management server 3 is often divided into a PLS server and an ASH server.
The stroke coordinate information transmitted from the mobile communication terminal 2 is first transmitted to a digital pen system management server called PLS (Paper Look-up Service).
The PLS server determines the application being used from the received coordinate information of the stroke of the dot pattern, and carries the URL (Uniform Resource Locator) and stroke coordinate information of the ASH (Application Service Handler) server that supports the application. Transmit to the communication terminal 2.

A mobile communication terminal will be described.
The mobile communication terminal 2 includes, for example, a mobile phone having input means such as a keyboard, transmission / reception means for transmitting / receiving input information connected to the Internet, display means such as a display, and storage means for storing input information and read information ( Hereinafter, it is a device such as a mobile phone), a PDA (Personal Digital Assistance), or a palmtop personal computer.
The mobile communication terminal 2 receives the dot pattern information transmitted from the digital pen 1 via a USB or Bluetooth compatible interface and transmits it to the PLS server.
The PLS server determines an appropriate ASH server based on the received dot pattern, and returns the URL of the ASH server to the mobile communication terminal 2.
The mobile communication terminal 2 transmits coordinate data based on a dot pattern to the URL of the ASH server.
The ASH server edits the survey content received from the mobile communication terminal 2 by an application program, converts it into text data or the like, and transmits it to the mobile communication terminal 2 or a designated information collection terminal.
The mobile communication terminal 2 is connected to the GPS server 6 on the network, converts the position information of the map 7 marked by the digital pen 1 into address information, and displays it on the display unit of the mobile communication terminal 2.

The posting information collection server will be described.
The posting information collection server 4 is the posting information and map information received from the mobile communication terminal 2 or the digital pen system management server 3 (ASH server) (transmitted from the mobile communication terminal 2 in the present embodiment described below). And the received posting information and map information are stored in a predetermined file.
When storing the posting information, if necessary, the time information generated and pasted by the digital pen or the portable communication terminal is pasted and stored in the posting information.
The posting information collection server creates the following distribution list and DM information based on the collected business card description information.

  The business card 6 and the map 7 will be described with reference to FIGS.

An example of address information and a distribution list displayed on the display unit of the mobile communication terminal will be described with reference to FIG.
A person in charge of distributing leaflets and DMs starts distributing leaflets and DMs by holding leaflets, DMs, maps, business cards, digital pens, and mobile communication terminals 2 (hereinafter referred to as mobile phones).
Connect the mobile phone to the Internet, and use the digital pen to mark the flyer on the map and the DM distribution planned location.
The digital pen reads a dot pattern printed on a map and transmits position information on the map to a mobile phone wirelessly or by wire.
The mobile phone communicates with the digital pen system management server, converts the dot pattern information into text data, and transmits the position information to the posting information collection server.
The posting server converts the location information into address information with the support of the GPS server, reads out the resident flyer or DM distribution information from the address information DB, and displays the distribution list on the display unit 21 of the mobile phone.
A person in charge of distributing flyers and DM distributes the flyers A, B, and DM based on the distribution information of the flyers and DM displayed on the display unit 21 of the mobile phone.

An example of a business card will be described with reference to FIG.
On the business card 5, a dot pattern dedicated to the digital pen is printed at least in a necessary place such as a check mark description column, a plurality of survey items are printed thereon, and a check mark description column is printed in the vicinity thereof.
In the example of the business card 5 shown in the figure, in the posting information description column 53, a distribution check column 51 for confirming whether a flyer or DM has been distributed as displayed on the display unit of the mobile phone, a survey of posting information A survey check field 52 for clarifying that the contents are described, and a transmission box 531 for describing a check mark for transmitting these survey contents from the digital pen to the information collecting server via the mobile phone are printed. Yes.
When the survey check field 52 is marked, “family composition” information, for example, “single person” or “married” is described in the attribute information description field 532 with a check mark in each mark description field. .
Also, if you have children, guess whether you are an "elementary school student", "junior high school student", or "high school student", and if the house owns a car, ”Or“ foreign car ”, and put a check mark in each mark entry column. For example, if milk or the like is delivered to the home, a check mark is written in the check box for the dairy product.
After describing these survey contents, a check mark is written in the above-mentioned transmission box for transmission.
The information written on the business card provides evidence of what the distribution person posted to which house, and the survey results are used as reference data for data update. Time information can be affixed to the transmitted description information.

An example of a map used for posting will be described with reference to FIG.
A map 7 shown in FIG. 4 is a map having a scale of about 1: 1000. This map is a map that is generally used by courier companies and the like, and if the enlargement rate is at this level, it is possible to know from the narrow alley to the approximate shape of each house.
The dot pattern dedicated to the digital pen printed over the entire map is printed with ink that is recognized by infrared rays, and the map information is printed with ink that is dropped out by infrared rays.

With reference to FIG. 5, an example of the preparation work procedure of the posting information collection system of the present invention will be described. Here, a procedure for associating map information with address information and creating posting information will be described.
First, a digital pen dedicated dot pattern is printed on the entire surface with infrared reading ink, and a map on which map information is printed is prepared. On this map, address information such as the town name and address, and the surname of the resident are printed.
In the first stage, each distribution destination indicated on the map by the digital pen 1 is marked with the digital pen 1 (S1: Step 1). This work is done with the north direction printed on the map positioned up. Also make sure that the posting staff (distribution staff) is marked with the north direction up when posting.
Position information based on a dot pattern is transmitted from the digital pen 1 to the communication terminal 20. The communication terminal 20 transmits the position information based on the dot pattern to the digital pen system management server 3 (S2).
The digital pen system management server converts the position information based on the dot pattern into text data and transmits it to the communication terminal 20 (S3).
The communication terminal 20 transmits the position information converted into text data to the posting information collection server 4 connected to the network (S4).
The posting information collection server 4 receives the position information converted into text data (S5).
The posting information collection server 4 converts the position information into map information with the assistance of the GPS server (S6). Further, the posting information collection server 4 refers to the map information and inputs address information and resident information (S7).
The posting information is created by referring to the address information and the resident information created in S7, and the posting information is stored in the DB (S8).
When S8 ends, the process returns to S1 and the operations up to S8 are repeated.
S5, S6, and S7 may be performed by the communication terminal 20.

An example of the posting information collection procedure will be described with reference to FIG.
FIG. 6 shows a procedure for marking a posting point on a map with a digital pen, displaying posting information on a display unit of a mobile phone, and performing a posting operation.
First, the survey position is marked on the map with the digital pen 1, and the position information is transmitted to the mobile phone 2 (S11).
The mobile phone 2 transmits the position information based on the dot pattern to the digital pen system management server 3 (S12).
The digital pen system management server 3 receives the position information based on the dot pattern, converts it into text information, and returns the position information to the mobile phone (S13).
In S12, the coordinate information of the dot pattern stroke is first transmitted to the aforementioned PLS server, and the PLS server calculates the application being used from the received coordinate information of the stroke of the dot pattern and supports the application. The URL of the ASH server is transmitted to the mobile phone 2, and the mobile phone 2 performs an operation of transmitting the position information to the URL of the ASH server.
The mobile phone 2 receives the position information based on the text data and transmits it to the posting information collection server 4 (S14).
The posting information collection server 4 receives the position information converted into text data (S15).
The posting information collection server 4 converts the position information into map information with the assistance of the GPS server (S16).
Further, posting information corresponding to the map information is read from the DB (S17).
The posting information read in S17 is transmitted to the mobile phone (S18).
The mobile phone 2 displays the posting information on the display unit (S19).
The person in charge of distribution distributes the distribution based on the displayed posting information, and puts a check mark in the distribution column of the business card with the digital pen 1 (S20).

With reference to FIG. 7, an example of a posting information collection procedure will be described.
FIG. 7 shows a procedure for describing the investigation contents on the business card with the digital pen 1.
First, the digital pen 1 writes a mark in the investigation column of the business card (S31).
Next, the updated attribute information of the house that distributed the distribution is entered (S32).
When the description of the business card is completed, a check mark is written in the transmission box in order to transmit the description (S33).
Information described in the business card is transmitted to the mobile phone 2 (S34).
The mobile phone 2 transmits information (posting information) described on the business card to the digital pen system management server 3 (S35).
In S35, the coordinate information of the dot pattern stroke is first transmitted to the PLS server as described above, and the PLS server calculates the application being used from the received coordinate information of the stroke of the dot pattern and supports the application. The URL of the ASH server that performs the operation is transmitted to the mobile phone, and the mobile phone transmits the position information to the URL of the ASH server.
The ASH server of the digital pen system management server 3 converts the posting information into text data (S36).
The posting information converted into text data is transmitted to the mobile phone (S37).
The mobile phone 2 receives the posting information and transmits it to the posting information collection server 4 (S38).
The posting information collection server 4 stores the received (collected) posting information in the DB (S39).
In S39, the time information affixed by the digital pen or the mobile phone is stored together as necessary.

  It can be used for posting information collection system and other customer information collection in general.

It is a figure for demonstrating an example of the apparatus structure and medium for constructing the posting information collection system of this invention. It is a figure for demonstrating an example of the address displayed on the display part of a portable communication terminal, and a distribution list. It is a figure for demonstrating an example of a business card. It is a figure for demonstrating an example of the map used for posting. It is a figure for demonstrating an example of the preparation work procedure of the posting information collection system of this invention. It is a figure for demonstrating an example of a posting information collection procedure. It is a figure for demonstrating an example of a posting information collection procedure. It is a block diagram for demonstrating an example of a digital pen. It is a figure for demonstrating the paper only for a digital pen.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Digital pen 2 Mobile communication terminal 3 Digital pen system management server 4 Posting information collection server 5 GPS server 6 Business card 7 Map 20 Communication terminal 21 Display part 51 Distribution check column 52 Investigation check column 53 Posting information description column 71 Posting position 101 Housing Body 102 Communication unit 103 Storage unit 104 Control unit 105 Imaging unit 106 Writing unit 107 Pressure sensor 108 Ink cartridge 531 Transmission box 532 Attribute information description column

Claims (4)

A posting information collecting system for collecting posting information using a digital pen and a digital pen dedicated paper on which a dot pattern that can be read by the digital pen is printed,
A map in which position information is printed in the dot pattern printing area;
A business card provided with a posting information description column in the dot pattern printing area;
At least a digital pen that optically acquires position information and posting information based on a dot pattern from the map and business card;
A portable communication terminal that is connected to a digital pen, transmits the position information and posting information acquired by the digital pen via the net, and displays distribution information associated with the position information received via the net on a display unit When,
A digital pen system management server that is connected to the net and converts the positional information and posting information by the dot pattern received from the mobile communication terminal into text information;
A GPS server connected to the net and converting the position information into map information;
At least a posting information collection server that distributes distribution information and collects posting information;
A posting information collecting system characterized by comprising: The posting information collecting system according to claim 1,
A posting information description column provided on a business card is a posting information description column including at least one of a distribution check column, a survey check column, an attribute information description column, and a transmission box. A posting information collecting method using the posting information collecting system according to claim 1,
Registering the map information and the distribution material in association with the posting information collection server in order to display the distribution material distribution list on the mobile communication terminal;
Preparing a digital pen, a mobile communication terminal, a map, a business card and a distribution;
The digital pen obtains location information from the map;
Transmitting the position information acquired by the digital pen to the digital pen system management server via the portable communication terminal;
Sending the text information position information from the digital pen system management server to the posting information collection server via the mobile communication terminal;
Transmitting the position information from the posting information collection server to the GPS server and converting it into map information;
Sending the distribution information associated with the map information from the posting information collection server to the mobile communication terminal;
Displaying the distribution information transmitted from the posting information collection server on the display unit of the mobile communication terminal;
Distributing the distribution with reference to the distribution information displayed on the display unit, and marking a mark in the distribution check field of the business card;
A step of writing a mark in a survey column with a digital pen and a mark or supplementary information in a column for attribute information
Sending the description information on the business department card to the digital pen system management server on the network via the portable communication terminal;
A posting information collecting method comprising: a step of collecting at least one of the steps described above in which a posting information collecting server collects information written in text data into a business card transmitted from a digital pen system management server. . The posting information collecting method according to claim 3,
Posting information, characterized in that time information generated by either a digital pen or a mobile communication terminal is pasted on the description information on the business card transmitted to the digital pen system management server via the mobile communication terminal Collection method.

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