JP2007140667A - Advertisement method and system using name card-shaped card - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement method by which high advertisement effects can be expected inexpensively by using a name card-shaped card with advertisement, and the effects to guide a card owner to purchase the merchandise and service of an advertiser can be expected. <P>SOLUTION: A slave user who has received a name card-shaped card with advertisements from a member(master user) is guided to a store with advertisements and privileges on the card. The slave user captures a QR code attached to the name card-shaped card with advertisements at the terminal, and performs access to a predetermined site, a member(master user) who has distributed it is specified from ID unique to the card included in the QR code. Then, when a store identification code and the contact destination information of the slave user are transmitted from the terminal, the terminal is made to display an electronic coupon corresponding to privilege information attached to the card under such conditions that temporary member registration is approved. The user shows the electronic coupon, and acquires predetermined privileges. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertising method and an advertising system using a card that is the same as or similar to a business card generally used in business (hereinafter referred to as a business card card). Furthermore, the present invention relates to a business card letter in which an advertisement desired by the owner (for example, an advertisement relating to a specific company's logo or brand, a product / service of the company, etc.) and a privilege are described together with personal information such as a name or nickname Providing the card to registered users (members), having the registered user's acquaintances / friends distributed at meetings, etc., and acquaintances / friends who received the card To obtain a high advertising effect by inviting the advertiser's logo / brand, product / service, and soliciting acquaintances / friends, etc., and registered users (members) to the store related to the advertiser. The present invention relates to an intended advertisement method and an advertisement system that realizes the advertisement method.

  Coupons that allow various benefits such as discounts, giveaways, novelties, special treatments, etc., are often used for the promotion of sales of products and services. On the other hand, with the recent development and popularization of mobile terminals and mobile terminals such as IT (Information Technology) and the Internet, and mobile phones and PDAs (Personal Digital Assistants), online sales methods and systems ( In other words, various Internet shopping methods and systems and systems have been devised, and some have been put into practical use.

  For example, an advertising service using a blog that has become popular in recent years has been devised and implemented. This service allows users of specific blogs (hereinafter also referred to as blog users) to apply for their business cards at a predetermined site on the Internet, and when they apply, personal information such as their name, nickname, and contact information is displayed on the surface. A business card is created and sent with information and a specific company advertisement on the back (see http://www.mahorex.com/). The advertisement attached to the business card is arbitrarily determined by the advertisement service provider, and the user cannot select the advertiser or the design of the advertisement attached to the business card. Further, since a plurality of advertisers are assigned to one business card, the same company advertisement is not always attached to the business card. In principle, this business card is made and sent for a fee, but the points given to the user can be used according to the usage of the blog, and in that case it can be obtained free of charge.

  Users of the blog distribute the sent business cards with advertisements to friends, acquaintances, etc., as appropriate, at meetings such as parties and parties for self-introduction. As a result, the received friend / acquaintance sees personal information such as the user's name or nickname, phone number, email address, etc. displayed on the front side of the business card, and always sees the advertisement attached to the back side of the business card. The effect is said to be obtained. That is, since the person who receives the business card always sees the advertisement displayed on the back side of the business card, the advertiser's brand, product and service are surely known to the person. As a result, if the person has a good impression, the impression to the advertiser is improved and the product / service related to the advertisement is not only purchased by himself but also the so-called “word of mouth”. Be told to many people. In this way, a high advertising effect can be obtained at a relatively low cost.

  Patent Document 1 (Japanese Patent Laid-Open No. 2001-256388) discloses an “electronic commerce system” that can easily receive services such as discount coupons. This electronic commerce system is a means (for example, a server system) that transmits identification information (for example, a barcode) in a form that can be output on a display screen of a mobile terminal (for example, a mobile phone) and can be read by an input terminal (for example, a barcode reader). ) And means (for example, an authentication server) for authenticating the identification information read from the mobile terminal by the input terminal.

  In this electronic commerce system, a mobile information terminal including a mobile phone, a PHS (Personal Handyphone System), and a mobile terminal including an in-vehicle terminal can be output on a display screen and read by an input terminal. The identification information can be provided to the mobile terminal by means for transmitting the identification information. At that time, a computer network such as the Internet is used. Therefore, whenever a user having a mobile terminal receives a service (for example, a discount coupon providing service at a convenience store, a conference attendance reservation service, a point card service, etc.) for which the identification information is required, the mobile terminal The identification information can be displayed on the display screen.

On the other hand, the service providing side can directly read the identification information displayed on the display screen of the user's mobile terminal with an appropriate terminal (for example, a barcode reader) and authenticate the identification information by means of authenticating. . Therefore, the identification information can be presented without using a medium such as paper or a card, and the presented side can read the information with a suitable input terminal (for example, a barcode reader) without trouble, Identification information can be securely authenticated. (See claims 1 to 7, paragraphs 0009 and 0010, FIGS. 1, 2, and 4.)
Patent Document 2 (Japanese Patent Laid-Open No. 2001-121856) can provide a business card that satisfies both a request from an advertiser who wants a targeted advertisement and a request from a business card user who wants a cheap business card. “Business card and business card manufacturing method” are disclosed. In this business card, an advertisement unrelated to the display of the personal name of the business card user written on the front is displayed on the back. Printing an advertisement on the back side of a business card has been performed for a long time, but in the conventional general method, it is an advertisement of a company or the like to which the business card user belongs (or is related to the business card user). The business card of Patent Document 2 is different from the conventional general business card in that the advertisement displayed on the back surface is unrelated to the business card user described on the front surface.

  When the business card of patent document 2 is distributed, the advertisement information on the back side is transmitted to the person who receives the business card together with the information of the business card user described on the front surface. The business card user is likely to share the business card with the business card user in many cases, so it is considered that there are many similarities with the business card user, so if you display an advertisement that matches the business card user's attribute on the back of the business card user, A person who has received a business card is also likely to have a suitable attribute as a target of the advertisement, and becomes a highly effective advertising medium. Since all or part of the business card production costs can be covered by advertising expenses, the business card user can obtain a business card at a low price.

  The business card of Patent Document 2 is manufactured by registering a plurality of advertisement manuscripts in the advertisement database and printing a selected one of the plurality of advertisement manuscripts on the back side of the business card. In the advertisement database, the attribute information of the business card user who prints the selected advertisement manuscript is registered together with the plurality of advertisement manuscripts, and the advertisement manuscript corresponding to the business card user who prints on the front side is printed on the back side. You can also. Also, register the business card user's attribute information in the user database, select the advertising manuscript by computer processing using the business card user attribute information to be printed on the front side as a search key, and print the selected advertising manuscript on the back side By doing so, the business card can be produced. (See claims 1 to 5, paragraphs 0002 and 0007, and FIGS. 1 to 3.)

Patent Document 3 (Japanese Patent Laid-Open No. 2002-109353) discloses a “coupon issuing method” that can issue coupons more efficiently. This coupon issuing method uses an image displayed on the display of the mobile phone as a coupon using a mobile phone that can be connected to the Internet. The user of the mobile phone uses the image displayed on the display as a coupon. That is, the image becomes a so-called “electronic coupon”. Therefore, a user of a mobile phone accesses an appropriate website on the Internet, displays an image used as a coupon (that is, an electronic coupon) on the display of his mobile phone, and presents it at a store or the like. For convenience, the user can receive a discount such as a discount without printing the coupon. (See claim 1, paragraphs 0012, 0027, FIGS. 1-5)
JP 2001-256388 A JP 2001-121856 A JP 2002-109353 A

  By the way, members of society who participate in various job-related seminars and off meetings (meetings where online members gather offline to deepen their friendship) often exchange business cards between participants. On the other hand, young people such as students and part-time workers generally do not have business cards, unlike members of society, but recently, in order to simplify and streamline phone number / email address announcements and self-introductions. Business card-like cards (sometimes with their nicknames instead of the owner's real name) are increasingly being exchanged at parties such as parties and parties. Housewives in homes usually don't have business cards like younger people, but business card-like cards can be handed out at PTA meetings and parties.

  Thus, recently, the demand for business card cards is increasing even for non-workers. Therefore, it is expected that a high advertising effect will be obtained if an advertisement unrelated to the organization related to the owner is attached to the business card card because it is often seen by the person who received the business card card. The The advertisement service using the blog described above and “Business card and business card production method” described in Patent Document 2 may also take this into consideration. In addition, the “electronic commerce system” described in Patent Document 1 and the “coupon issuance method” described in Patent Document 3 are configured so that a so-called electronic coupon can be easily used. This is presumably because it is possible to increase the sales of an advertiser's product or service by making it easier to use.

  Recently, due to intensifying competition between companies, advertisers are required to have higher advertising effectiveness. In addition, it is advantageous for a company that issues a business card card for a member if the number of members increases as the business card card is issued. In addition, for business card card users, it is easier to distribute business card cards to friends, etc., if there are some benefits as well as advertisements. The acquaintances can use the received business card cards to Motivated to purchase goods or services. And if the user who distributed the business card card can get some reward (rebate), the willingness to distribute the business card card will increase. Therefore, it would be beneficial for these three parties to have a service that satisfies such demands.

  However, the conventional business card issuance service described above and the methods and systems disclosed in Patent Documents 1 to 3 cannot satisfy such a demand. In other words, in the conventional business card issuing service described above, advertisements attached to business cards are arbitrarily determined by the advertising service providing company, so that the user himself selects his / her favorite advertiser and advertisement design and selects his / her own. You can't create a business card that suits your taste. In addition, this service is charged in principle, and if the user tries to obtain it for free, there is a problem that the high-frequency use of the blog is forced.

  In the “electronic commerce system” described in Patent Document 1, a service such as a discount coupon can be easily received, and no mention is made of the above advertising method and system. The “business card and business card production method” described in Patent Document 2 is not limited to the above-described advertising method and advertising system. Similarly, the “coupon issuance method” described in Patent Document 3 can only issue an electronic coupon more efficiently, and no mention is made of the above-described advertisement method or advertisement system.

  The present invention has been made in consideration of the circumstances as described above, and the purpose of the present invention is to provide an advertising method in which a higher advertising effect can be expected at a low cost by using a business card card with an advertisement, An object of the present invention is to provide an advertising system that realizes the advertising method.

  Another object of the present invention is to provide an advertising method and an advertising method capable of effectively soliciting a person who has received a business card card to a store or the like related to the advertisement (including not only a conventional actual store but also a net shop). The purpose is to provide an advertising system to be realized.

  Still another object of the present invention is to provide an advertising method in which an affiliate fee is paid to a person who distributes the business card card when the distributed business card card leads to an increase in sales of goods or services related to the advertisement, and the advertising method It is to provide an advertising system that realizes the above.

  Still another object of the present invention is to provide an advertising method capable of increasing the number of members (parent users) through distribution of a business card card and an advertising system for realizing the advertising method.

  Still another object of the present invention is to provide an advertising method capable of tracking (tracking) all trends of a parent user and a child user in real time, and an advertising system for realizing the advertising method.

  Other objects of the present invention which are not specified here will be apparent from the following description and the accompanying drawings.

(1) In the 1st viewpoint of this invention, the advertising method using a business card card with an advertisement is provided. This advertising method is
A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising method that leads to a store associated with an advertisement attached to a card,
On each of the business card cards, along with personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information are displayed, and the card The identification information includes a card identification code unique to the card and predetermined site information,
Providing a server device accessible to each terminal of the child user via a network;
In the server device, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card card, and the member identification code are associated with each other. In the database of
When the child user's terminal accesses a predetermined site based on the site information attached to the business card card, the database is searched and the card identification code attached to the business card card Identify the member who distributed the business card card,
Prompt to send a store identification code and contact information of the child user to a predetermined site using the child user's terminal,
When the store identification code and the contact information of the child user are transmitted from the child user's terminal, a message requesting approval of provisional registration as a member is displayed on the child user's terminal,
When the information indicating that the temporary registration is approved is received from the terminal of the child user, the database is searched, and an electronic coupon corresponding to the privilege information attached to the business card card is displayed on the terminal of the child user. It is characterized by making it.

  In the advertising method according to the first aspect of the present invention, a member of the card-with-advertisement card providing service can display an advertisement of the design selected by the member along with personal information desired by the member on his / her business card card card. Therefore, it is possible to obtain a business card card with an advertisement that suits the member's own preference. In addition, a privilege is attached to the business card card with advertisement. Therefore, the member tends to become a parent user and wants to distribute his / her business card card with an advertisement to acquaintances, friends, and the like and recommend products and services of the advertisement.

  In addition, since the person who receives the business card card with the advertisement always sees the advertisement together with the personal information attached thereto, the person can be surely informed of the brand, product or service displayed in the advertisement. Then, when the person is interested in the brand, product or service displayed in the advertisement and wants to obtain the privilege attached to the business card card, the store becomes a child user and is associated with the advertisement. To purchase products and services. In particular, since it is necessary to know the store identification code in order to obtain the privilege attached to the business card card, the possibility is further increased.

  Therefore, by using a business card card with an advertisement, a higher advertising effect can be expected at a low cost, and an effect of effectively soliciting a person who received the business card card to a store related to the advertisement can be expected.

  Each of the business card-like cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, Since the card identification information includes a card identification code unique to the card and predetermined site information, the child user's terminal is set to the predetermined site based on the site information attached to the business card card. It can be accessed automatically. Then, by searching the database using the card identification code, the member who has distributed the business card card can be specified.

  Therefore, when the distributed business card card leads to an increase in sales of goods or services related to the advertisement, the affiliate reward can be paid to the person (parent user) who distributed the business card card.

  Further, after the child user's terminal is connected to the site, a message requesting to input and transmit the store identification code of the store and the contact information of the child user is displayed on the child user's terminal. . In response to the message, when the store identification code of the store and the contact information of the child user are transmitted from the terminal, it is easily authenticated whether or not the store is related to the advertisement using the store identification code. In addition, it is possible to obtain contact information of child users who are temporarily registered members. And the approval as a temporary registration member can also be obtained from the child user.

  Therefore, the number of members (parent users) can be increased through the distribution of the business card card. In particular, since a child user who receives the card from a member (parent user) becomes a member (parent user) almost automatically, the number of parent users (members) who distribute the card may increase indefinitely. Yes, you can expect a very high advertising effect.

  Further, by examining the access status of the server device and the contents of the database, the issuance status of the business card card by a member (parent user) and the usage status of the card identification information attached to the card by a child user Can be easily monitored.

  Therefore, it is possible to track (track) all the trends of the parent user and the child user in real time.

(2) In the 2nd viewpoint of this invention, the other advertising method using a business card card with an advertisement is provided. This advertising method corresponds to the above-described advertising method according to the first aspect of the present invention in which a child user visits a so-called “net shop” or “shopping site”. This advertising method is
A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising method that directs users to access an online shop related to an advertisement attached to a card,
On each of the business card cards, along with personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information are displayed, and the card The identification information includes a card identification code unique to the card, site information of the net shop and store identification code of the net shop,
A server device capable of data communication with the net shop is provided,
In the server device, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card card, and the member identification code are associated with each other. In the database of
Based on site information of the net shop attached to the business card card, when the child user's terminal makes a predetermined access to the site of the net shop, the database is searched and attached to the business card card Identifying the member who distributed the business card from the card identification code,
The contact information of the child user and the store identification code are transferred to the server device through the site of the net shop,
When receiving information that the server device purchases at the net shop from the child user's terminal, display a message on the child user's terminal requesting approval of provisional registration as a member,
When receiving information to approve the provisional registration from the child user's terminal, the database is searched and a privilege corresponding to the privilege information attached to the business card card is given to the child user. It is displayed on the terminal of the child user.

  In the advertising method according to the second aspect of the present invention, for the same reason as the advertising method according to the first aspect, a higher advertising effect can be expected at a lower cost by using a business card card with an advertisement. It can also be expected to effectively solicit the person who received the card to a store related to the advertisement.

  Each of the business card-like cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, Since the card identification information includes a card identification code unique to the card, site information of the net shop and store identification code of the net shop, based on the site information attached to the business card card The child user's terminal can be automatically accessed to the net shop site. Then, by searching the database of the server device using the card identification code transferred from the site of the net shop, the member who distributed the business card card can be specified.

  Therefore, when the distributed business card card leads to an increase in sales of goods or services related to the advertisement, the affiliate reward can be paid to the person (parent user) who distributed the business card card.

  Furthermore, when the server device receives information from the child user's terminal that the purchase is to be made at the net shop, a message requesting approval of provisional registration as a member is displayed on the child user's terminal. . In response to the message, when receiving information to approve temporary registration, the database is searched and a privilege corresponding to the privilege information attached to the business card card is given to the child user. Display on the child user's terminal.

  Therefore, the number of members (parent users) can be increased through the distribution of the business card card. In particular, since a child user who receives the card from a member (parent user) becomes a member (parent user) almost automatically, the number of parent users (members) who distribute the card may increase indefinitely. Yes, you can expect a very high advertising effect.

  Further, by examining the access status of the site of the net shop and the contents of the database, the issuance status of the business card card by the member (parent user) and the card identification information attached to the card by the child user The usage status can be easily monitored.

  Therefore, it is possible to track (track) all the trends of the parent user and the child user in real time.

  (3) In a preferred example of the advertising method according to the first and second aspects of the present invention, a plurality of designs attached to the business card card are displayed at the time of application, and the applicant can select his / her preference from among these designs. Select according to. In this example, there is an advantage that a willingness to recommend a product or service of the advertisement by distributing the business card card with the advertisement to an acquaintance, a friend or the like.

  In another preferred example of the advertising method according to the first and second aspects of the present invention, at the time of applying for the business card card, the business card card with the same design advertisement has already been issued to the same member. If it is determined that it has already been issued, the application is rejected. In this example, since the business card card of the same design is always distributed by different members, there is an advantage that the advertising effect becomes efficient.

  In this example, if it is determined that the card has not already been issued, it is then determined whether the total number of business card cards with the advertisement design related to the application exceeds a predetermined upper limit value. If it is determined that the number exceeds, the application will be rejected. In this example, since an excessive number is not issued on the same day, there is an advantage that the advertising effect can be maintained throughout the desired period (for example, campaign period).

  In another preferred example of the advertising method according to the first and second aspects of the present invention, there is provided a subject image printing apparatus in which the member himself applying for the business card card can perform data communication with the server apparatus. The business card card including the image desired by the member is obtained by printing using the card. In this example, it is not necessary to wait for the business card card to be delivered from an advertising company, and the business card card can be obtained quickly and includes a desired image (a so-called photo booth image). There is an advantage that can be obtained.

  In still another preferred example of the advertising method according to the first and second aspects of the present invention, the member desires that the member uses a subject image printing device capable of data communication with the server device. While reserving the issuance of the business card card including the image, the personal information displayed on the business card card and the desired advertiser logo attached to the business card card are stored in the server device using the terminal of the member. By transmitting, the application for the business card card is performed. In this example, there is an advantage that reservation of a business card card including an image desired by the user (a so-called photobooth image) can be performed on the spot using a subject image printing apparatus that has captured the image.

  In still another preferred example of the advertising method according to the first and second aspects of the present invention, the member performs member registration using his / her terminal to obtain his / her authentication information, and then the terminal and subject By performing data communication with the image printing apparatus, the authentication information stored in the terminal is loaded into the subject image printing apparatus, and the authentication information when the acquired authentication information is registered as a member is registered. The member is authenticated in comparison with. In this example, there is an advantage that authentication of the member is performed simply and automatically.

  In still another preferred example of the advertising method according to the first and second aspects of the present invention, the business card providing service with advertisement has an application application site accessible by an advertiser, and the advertisement application Images and text for advertising design are sent online through the site. In this example, there is an advantage that an advertiser can apply for an advertisement online.

(4) In the 3rd viewpoint of this invention, the advertising system which implement | achieves the advertising method of the 1st viewpoint mentioned above is provided. This advertising system
A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising system that directs visitors to a store associated with an advertisement attached to a card,
A server device accessible by each terminal of the child user via a network;
A database provided in the server device,
Each of the business card cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, and The card identification information includes a card identification code unique to the card and predetermined site information.
In the database, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card cards, and the member identification codes are associated with each other. Saved,
When the child user's terminal accesses a predetermined site based on the site information attached to the business card card, the database is searched and the card identification code attached to the business card card Identify the member who distributed the business card card,
Prompt to send a store identification code and contact information of the child user to a predetermined site using the child user's terminal,
When the store identification code and the contact information of the child user are transmitted from the child user's terminal, a message requesting approval of provisional registration as a member is displayed on the child user's terminal,
When the information indicating that the temporary registration is approved is received from the terminal of the child user, the database is searched, and an electronic coupon corresponding to the privilege information attached to the business card card is displayed on the terminal of the child user. It is characterized by making it.

  Since the advertising system according to the third aspect of the present invention has the above-described configuration, it is apparent that the above-described advertising method according to the first aspect of the present invention can be realized.

(5) According to a fourth aspect of the present invention, there is provided an advertising system that realizes the advertising method according to the second aspect described above. This advertising system
A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising system that directs users to access an online shop related to an advertisement attached to a card,
A server device capable of data communication with the net shop;
A database provided in the server device,
Each of the business card cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, and The card identification information includes a card identification code unique to the card, site information of the net shop and store identification code of the net shop,
In the database, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card cards, and the member identification codes are associated with each other. Saved,
Based on site information of the net shop attached to the business card card, when the child user's terminal makes a predetermined access to the site of the net shop, the database is searched and attached to the business card card Identifying the member who distributed the business card from the card identification code,
The contact information of the child user and the store identification code are transferred to the server device through the site of the net shop,
When receiving information that the server device purchases at the net shop from the child user's terminal, display a message on the child user's terminal requesting approval of provisional registration as a member,
When receiving information to approve the provisional registration from the child user's terminal, the database is searched and a privilege corresponding to the privilege information attached to the business card card is given to the child user. It is displayed on the terminal of the child user.

  Since the advertising system according to the fourth aspect of the present invention has the above-described configuration, it is apparent that the above-described advertising method according to the second aspect of the present invention can be realized.

  (6) In a preferred example of the advertising system according to the third and fourth aspects of the present invention, a plurality of designs attached to the business card card are displayed at the time of application, and the applicant can choose his / her preference from among these designs. Select together. In this example, there is an advantage that a willingness to recommend a product or service of the advertisement by distributing the business card card with the advertisement to an acquaintance, a friend or the like.

  In another preferred example of the advertising system according to the third and fourth aspects of the present invention, at the time of applying for the business card card, the business card card with the same design advertisement has already been issued to the same member. If it is determined that it has already been issued, the application is rejected. In this example, since the business card card of the same design is always distributed by different members, there is an advantage that the advertising effect becomes efficient.

  In this example, if it is determined that the card has not already been issued, it is then determined whether the total number of business card cards with the advertisement design related to the application exceeds a predetermined upper limit value. If it is determined that the number exceeds, the application will be rejected. In this example, since an excessive number is not issued on the same day, there is an advantage that the advertising effect can be maintained throughout the desired period (for example, campaign period).

  In still another preferred example of the advertising system according to the third and fourth aspects of the present invention, there is provided a subject image printing apparatus in which the member himself applying for the business card card can perform data communication with the server apparatus. The business card card including the image desired by the member is obtained by printing using the card. In this example, it is not necessary to wait for the business card card to be delivered from an advertising company, and the business card card can be obtained quickly and includes a desired image (a so-called photo booth image). There is an advantage that can be obtained.

  In still another preferred example of the advertisement system according to the third and fourth aspects of the present invention, the member desires that the member uses a subject image printing apparatus capable of data communication with the server device. While reserving the issuance of the business card card including the image, the personal information displayed on the business card card and the desired advertiser logo attached to the business card card are stored in the server device using the terminal of the member. By transmitting, the application for the business card card is performed. In this example, there is an advantage that reservation of a business card card including an image desired by the user (a so-called photobooth image) can be performed on the spot using a subject image printing apparatus that has captured the image.

  In still another preferred example of the advertising system according to the third and fourth aspects of the present invention, the member performs membership registration using his / her terminal to obtain his / her authentication information, and then the terminal and subject By performing data communication with the image printing apparatus, the authentication information stored in the terminal is loaded into the subject image printing apparatus, and the authentication information when the acquired authentication information is registered as a member is registered. The member is authenticated in comparison with. In this example, there is an advantage that authentication of the member is performed simply and automatically.

  In still another preferred example of the advertisement system according to the third and fourth aspects of the present invention, the business card providing service with advertisement has an application application site accessible by an advertiser, and the advertisement application Images and text for advertising design are sent online through the site. In this example, there is an advantage that an advertiser can apply for an advertisement online.

  (7) In this specification, a member who is a member of a card business card providing service with an advertisement, who applies for a business card card with an advertisement he / she likes and distributes the obtained business card card with an advertisement to an acquaintance, etc. This is called “parent user” of a business card card with an advertisement. A person who receives a business card card with an advertisement from a “parent user” and brings it to a store or distributes it to an acquaintance or the like is referred to as a “child user” of the business card card with an advertisement. The terminal used by the “parent user” is called “parent user terminal”, and the terminal used by the “child user” is called “child user terminal”. Therefore, if a “parent user” uses one terminal, it becomes a “parent user terminal”, and if a “child user” uses it, it becomes a “child user terminal”.

  Both “parent user terminal” and “child user terminal” are screens and data communication functions for information display such as “parent user” or “child user” mobile phones, PHS (Personal Handyphone System), PDA (Personal Digital Assistant), etc. A portable communication terminal having a personal computer or a personal computer (desktop personal computer or notebook personal computer) having a data communication function is preferably used, but other terminals may also be used. Any terminal capable of displaying information and transmitting / receiving data can be used.

  “Business card cards” are usually made of thin paper, but the material is not limited to paper. It may be made of other materials (eg soft or hard plastic). The size is usually the same size as a general business card, but is not limited thereto. If the function similar to a business card can be exhibited, the size is arbitrary.

  According to the advertising method and the advertising system of the present invention, (a) a higher card effect can be expected at a low cost by using a business card card with an advertisement, and (b) a person who receives the business card card can be used as an advertisement. Can be effectively solicited in related stores (including online stores as well as existing stores). (C) If a distributed business card card leads to an increase in sales of goods or services related to advertising, the business card Affiliate reward is paid to the person who distributed the card, (d) The number of members (parent users) can be increased through distribution of business card cards, (e) Tracking all trends of parent and child users in real time The effect that (tracking) is possible is obtained.

  DESCRIPTION OF EXEMPLARY EMBODIMENTS Hereinafter, preferred embodiments of the invention will be described in detail with reference to the accompanying drawings.

(Configuration of advertising system according to the first embodiment)
FIG. 1 is a conceptual diagram showing a schematic configuration of an advertisement system using a business card with an advertisement according to the first embodiment of the present invention. The advertising method according to the first embodiment of the present invention is executed using the advertising system.

  As shown in FIG. 1, the advertising system according to the first embodiment includes an advertising system server device 10. This advertising system has established a website (not shown) of an advertising company that conducts an advertising business using a business card card with an advertisement established on the Internet (not shown). Is realized by the server device 10. The advertising company provides a service for creating and sending a business card card with an advertisement free of charge to a general consumer through this website (hereinafter referred to as “business card card service with an advertisement”). This service is a membership system, and a person who wants to receive this service needs to register predetermined personal information on the website and become a “member”.

  FIG. 3 shows an example of a business card card provided by the business card providing service with advertisement. In the business card card 500 of FIG. 3, personal information (here, nickname, telephone number, mail address, and message) of the owner (parent user) is displayed in the personal information area 501 on the front surface (see FIG. 3B). reference). The personal information in the personal information area 501 is described in a manner almost similar to that of a general business card used in business. A privilege information area 502 is provided below the personal information area 501, and privilege information corresponding to the advertisement is described therein. A QR code 503 is written on the right side of the privilege information area 502, that is, on the lower right corner of the surface of the card 500. The QR code 503 includes a “serial number” as an identification code (identification information) of the card 500 and “URL (Uniform Resource Locator) information” of a site for soliciting temporary registration. It is also possible to include information other than these (for example, a store identification code or serial number). Further, the place where the QR code 504 is formed is not limited to the lower right corner of the surface of the card 500, and it goes without saying that it may be formed at any other place on the surface. If necessary, the QR code 504 may be disposed on the back surface of the card 500.

  The identification code (serial number) attached to the card 500 is unique to the card 500. When a child user obtains a privilege at any store using the card 500 received by the child user, the fact is recorded in a predetermined card information database, and thereafter, the card 500 having the identification code (serial number) is again displayed. It cannot be used to gain benefits.

  On the back surface of the card 500, an advertisement information area 504 is formed over almost the entire surface (see FIG. 3A). In this advertisement information area 504, an advertisement of the design selected by the owner (here, including the advertiser's logo, product image and name) is described. In this example, the privilege information 505 is described in the advertisement information area 504, but the privilege information 505 may not exist depending on the advertisement design.

  Further, the form of the business card card 500 is not limited to the example of FIG. 3. The personal information area 501 describing personal information, the privilege information area 502 describing privilege information, and the advertisement describing advertisement information. The information area 504 is provided, and it is sufficient if necessary card identification information such as the QR code 503 is described at an arbitrary position of the card 500, and the information area 504 can be set in an arbitrary manner as necessary. In short, it is sufficient that the personal information area 501, the privilege information area 502, and the advertisement information area 504 exist on the card 500 and the necessary card identification information is attached.

  The server device 10 can perform data communication with the parent user terminals 101, 102, and 103 and the child user terminal 111 via the Internet. In practice, data communication is performed between a large number of parent user terminals and child user terminals. Here, for the sake of simplicity, three parent user terminals 101, 102, and 103 and one child user terminal are used. Only the terminal 111 is shown. The parent user terminals 101, 102 and 103 and the child user terminal 111 are mobile communication terminals (including in-vehicle terminals) having information display screens and data communication functions such as mobile phones, PHS (Personal Handyphone System), PDAs, A personal computer (desktop personal computer or notebook personal computer) having a data communication function is preferably used, but other terminals may be used. The server device 10 is typically configured from hardware such as a server computer and various server software installed therein, but is not limited to this configuration. For example, the server device 10 may be configured only by software.

  FIG. 4 is a functional block diagram showing a hardware configuration of the advertisement system according to the first embodiment.

  As is apparent from FIG. 4, the advertisement system server device 10 is always connected to the Internet 30 via the firewall 21. As the parent user terminal 101, a mobile phone 200 (see FIG. 9) is used, which can be connected to the Internet 30 via the base station 41 and also performs data communication (for example, electronic) with the server device 10. It is possible to send and receive mails, browse websites, upload and download electronic data, and display various information (menus, commands, messages, etc.) on the built-in screen. As the parent user terminal 102, a personal computer (a desktop type or a notebook type) is used, and can be connected to the Internet 30 via a data line or a LAN (Local Area Network). In addition, data communication with the server device 10 (for example, transmission / reception of electronic mail, browsing of a website, uploading / downloading of electronic data, etc.) is possible. Needless to say, various information (menus, commands, messages, etc.) can be displayed on the screen of a display device combined with or incorporated in the personal computer.

  As the child user terminal 111, the same mobile phone 200 as the parent user terminal 101 is used, and can be connected to the Internet 30 via the base stations 42 and 41, and the parent user terminal 101 can be connected to the server device 10. The same data communication is possible, and the same information can be displayed on the built-in screen. As the child user terminal 112, the mobile phone 200 is used, and can be connected to the Internet 30 via the base station 43 and can perform the same data communication with the server device 10 as the parent user terminal 101. Yes, and similar information can be displayed on the built-in screen.

  As shown in FIG. 4, the server device 10 includes an authentication server 11, a database (DB) server 12, a mail server 13, and a web server 14.

  The authentication server 11 has a member information database 15 stored in a known information storage device, and authenticates a member by using an identification code (serial number) of a business card card 500 brought into a store or the like. . That is, using the member information database 15, the parent user (member) who distributed the card 500 is identified (identified) and verified. Similarly, the authentication server 11 also authenticates whether the person who has accessed the website is a member of the service.

  The member information database 15 stores “member information”, that is, personal information regarding all members (including both new members and existing members) who can receive the service of providing the business card card with advertisement 500. The authentication server 11 reads, writes, and updates personal information related to a specific member as necessary. In addition, personal information of a child user temporarily registered as a member of the service is stored, read, written, updated, and the like. Affiliate-related information such as the affiliate number information for each member and the payment result of the affiliate reward is recorded in the member information database 15 by the cooperation of the authentication server 11 and the database server 12.

  The mail server 13 controls transmission and reception of electronic mail via the server device 10. In addition, in order to notify members that a new advertisement design has been added and a campaign has been held, a routine e-mail is automatically transmitted.

  The web server 14 manages and controls the above-described advertising company website.

  The database server 12 includes a card information database 16 stored in a known information storage device, a store information database 17, a QR code information database 18, an advertisement information database 19, and a coupon information database stored in the known information storage device. 20. The database server 12 can also access a member information database 15 connected to the authentication server 11 as necessary.

  The card information database 16 is a database that stores information related to all issued cards 500. The table of the card information database 16 has a configuration as shown in FIG. 22, for example, a unique card serial number assigned to each card 500, and an advertisement design identification code (advertisement design ID) attached to the card 500. , Identification code (member ID) of the member (parent user) who distributed the card 500, QR code identification code (QR code ID) attached to the card 500, affiliate number information for each member, issuance of the card 500 It has a field for storing various information such as the number of sheets and the usage status thereof (that is, whether or not the card 500 has been used for privilege acquisition). The card information database 16 is linked to the member information database 15, the store information database 17, the QR code information database 18, the advertisement information database 19, and the coupon information database 20 as necessary, and these databases 15, 17, Information is appropriately read out from 18, 19 and 20 and recorded in the corresponding field of the card information database 16.

  As will be described later, the card serial number assigned to each card 500 includes a member identification code (member ID) (which is equal to the parent user serial number) and an advertisement design identification code (advertisement) of the selected advertisement design. If the card serial number of a certain card 500 can be recognized, then the member (parent user) who distributed the card 500, the advertisement design attached to the card 500, and Advertisers can also be recognized.

  The store information database 17 is “store information”, that is, a place that provides a store (a product or service related to the advertiser related to the advertiser who requested the advertisement to the business card with card advertisement providing service). , Usually consisting of stores, offices, counters, counters, etc. (including so-called online shops established on the Internet) name, address, type, contents of products and services handled, store manager's name and contact information, It is a database for storing various information such as the URL of a net shop. The database server 12 reads, writes, and updates specific store information (corresponding to a specific advertisement) with respect to the store information database 17 as necessary. Further, specific store information is recorded in the card information database 16 as necessary.

  The QR code information database 18 includes “QR code information”, that is, identification information embedded in the QR code (for example, URL information indicating the location of the website of the advertising company to which the child user terminal 111 or the like is to be connected, advertisement design identification) Code, member (parent user) identification code, etc.), various information necessary for producing the QR code itself, and image information of the generated QR code. The database server 12 reads, writes, and updates specific QR code information from the QR code information database 18 as necessary. Further, specific QR code information is recorded in the card information database 16 as necessary.

  The advertisement information database 19 includes “advertisement information”, that is, information related to various advertisement designs created by the advertising company (that is, “advertising design information” such as an advertisement design image and its identification code), and information related to the advertiser. (Ie, “advertiser information”, for example, various company information such as an advertiser's company name, head office address, and contact information). The database server 12 reads (reproduces), writes (records), updates, etc. information related to a specific advertisement design or advertiser with respect to the advertisement information database 19 as necessary. Moreover, specific advertisement information is recorded in the card information database 16 as needed.

  The coupon information database 20 is a database that stores information for generating and displaying various electronic coupons (that is, “coupon information”). The database server 12 reads, writes, and updates specific coupon information (corresponding to a specific advertisement) with respect to the coupon information database 20 as necessary. Moreover, specific coupon information is recorded in the card information database 16 as needed.

  FIG. 5 is a functional block diagram showing an internal configuration of the advertisement system server device 10 of FIG. The functions of the server device 10 as a whole can be expressed as a combination of various function execution units shown in FIG. That is, the user registration / authentication unit 10a, the e-mail control unit 10b, the website control unit 10c, and the server control unit 10d. Here, the user registration / authentication unit 10a, the e-mail control unit 10b, the website control unit 10c, and the server control unit 10d are realized by software.

  The user registration / authentication unit 10a registers personal information of a new parent user (new member), updates or deletes personal information of an existing parent user (existing member), registers personal information of a new child user (temporary registered member), Various functions such as authentication at the time of login of an existing parent user are executed. For example, personal information of a new parent user (new member) is received and stored in the member information database 15 via the database server 12. Further, as necessary, the personal information of the existing parent user (existing member) stored in the member information database 15 is read out, updated, or deleted. Further, the card information database 16 and the member information database 15 are searched to authenticate whether or not the parent user of the business card card 500 presented by the child user at the store or the like is an authorized user (member), or the child user. Is temporarily registered as a member of the service, and the member information database 15 is accessed to update the affiliate number information of the parent user.

  The e-mail control unit 106b performs a function of controlling the general transmission / reception of e-mails (for example, transmission of e-mail for campaign notification, reception of inquiry e-mail from the user, etc.). For example, an e-mail (campaign notification e-mail) including a fixed text for controlling transmission / reception of e-mail via the server device 10 and notifying an existing parent user that a new advertisement design has been registered. ). It also performs related operations such as receiving an external e-mail informing the e-mail address and sending a standard e-mail in response.

  The website controller 10c executes a function of controlling (managing) the website of the advertising company. For example, the website performs various necessary operations such as displaying predetermined text information and image information on an advertising company website installed at a predetermined URL, and controlling input / output of information via the website. Maintain and manage

  The server control unit 10d controls the overall operation of the server device 10. That is, it controls the recording, reproduction, update, and deletion of various information in the card information database 16, the store information database 17, the QR code information database 18, the advertisement information database 19, and the coupon information database 20. Further, the card information database 16 and these databases 17, 18, 19, and 20 are used in response to or in cooperation with instructions of the user registration / authentication unit 10a, the e-mail control unit 10b, or the website control unit 10c. Search for specific information (data). In addition, for example, the server control unit 10d also performs registration and update of the number of affiliates of the existing parent user, generation / display of a real-time report indicating the advertising effect, and the like.

  An example of the configuration of a mobile phone that can be used as a parent user terminal or a child user terminal in the advertising system according to the first embodiment is shown in FIG. The mobile phone 200 includes a main body 201 and a display unit 202 that is foldably connected to the main body 201. On the surface of the main body 201, as shown in FIG. 9B, a series of operation buttons 205, a button-like controller 206 that can be displaced in four directions along the surface of the main body 201, a microphone 207, and a speaker 208. And a shutter 209 for a built-in digital camera (not shown). Further, as shown in FIG. 9A, a communication antenna 210 is attached to the main body 201. A rectangular screen 204 for displaying various types of information is provided on the inner surface of the display unit 202, and a camera lens 203 is exposed on the outer surface thereof. The built-in digital camera can capture the QR code by operating the shutter 209 with the camera lens 203 facing the QR code. That is, the mobile phone 200 has the same function as a known QR code reader.

  When a personal computer or PDA is used as a parent user terminal or a child user terminal, a QR code can be captured by connecting a known QR code reader to the personal computer or PDA.

(Operation of the advertising system according to the first embodiment)
Next, the operation of the advertising system according to the first embodiment having the above configuration, in other words, the advertising method according to the first embodiment will be described with reference to FIG. 6 and FIG. FIG. 6 is a flowchart showing the entire business flow including the operation of the advertising system, the operations of the parent user and the child user, and the store staff. FIG. 2 is a flowchart showing these operations separately for the advertiser, the business card card issuing service provider, the parent user, the child user, and the store staff.

  First, information related to the advertisement design created by the advertising company at the request of the advertiser, that is, “advertisement design information” is sequentially stored in the advertisement information database 19 of the server device 10 together with the advertiser information (step S1). This advertisement design is arranged in the advertisement information area 504 on the back side of the business card card 500. When a contract with a new advertiser is decided or addition of a new advertisement design is decided, new advertisement design information is added as needed.

  Thus, the advertisement designs stored in the advertisement information database 19 can be listed if the member accesses the website, and the advertiser who suits his / her preference from among the plurality of advertisement designs listed can be displayed. By selecting this advertisement design, a business card card with an advertisement dedicated to the member can be created.

  Next, the advertising company recruits people who can receive the business card card providing service with advertisement and registers them as members (step S2). To that end, the advertising company website and other mass media are used to announce this fact to society, and membership registration is possible on the website. Possible members are people who often distribute business card cards at various meetings such as conferences, drinking parties, parties, and parties, that is, office workers, students, housewives, and freeters.

  An example of a process performed when registering a member is shown in FIG. Since the method for realizing this process is well known, its description is omitted.

  When the member registration frame on the website of the advertising company is accessed, a login screen 601 is first displayed on the terminal screen. When a button “go to member registration screen” on the login screen 601 is clicked with an appropriate pointer, a personal information input screen 602 is displayed. Therefore, predetermined personal information such as address, name, date of birth, occupation, telephone number, mail address, etc., and a password used when logging in next time are input. When the input of personal information is completed and the “Confirm” button is clicked with a pointer, a registration completion notification screen 603 is displayed. This completes member registration. Finally, the “close” button is clicked with a pointer to close the registration completion notification screen 603 and the member registration operation is terminated. At this time, each member is assigned a unique identification code. The personal information thus registered is recorded in the member information database 15 (see FIG. 22).

  When the advertisement design is stored in the advertisement design information storage database 16, all members are notified from the server device 10 by e-mail when the campaign is held. The notification is also made on the website (step S3). The member can easily know the fact by receiving and reading the e-mail at his / her terminal or accessing the website.

  A member who wants a business card card with an advertisement accesses the website and selects an advertisement design of an advertiser that suits his / her preference from the advertisement design list stored in the advertisement design information storage database 16. Then, an application for a business card with an advertisement with the selected advertisement design is applied (step S4). This application is made on the website.

  An example of the process performed when applying for the creation of a business card card with an advertisement is shown in FIG. When accessing the business card application site with advertisement of the advertising company, a login screen (card application screen) 611 is first displayed on the terminal screen. Therefore, on the login screen 611, the user's own identification code (ID) (in this case, the serial number) and password are entered in the predetermined fields, and the “next” button is clicked with an appropriate pointer. 612 is displayed. Therefore, one desired advertiser is selected by clicking from the listed advertiser group. Thereafter, when the “next” button is clicked with a pointer, a card design selection screen 613 of the selected advertiser is displayed.

  On the card design selection screen 613, an advertisement design of a favorite advertiser (usually a company) is selected. Usually, since a plurality of advertisement designs are prepared for each advertiser, one favorite advertiser is selected on the advertiser selection screen 612, and then one advertisement design of the advertiser is selected on the card design selection screen 613. Will do. Thereafter, when the “free creation” button is clicked with a pointer, a card display information input screen 614 is displayed.

  On the card display information input screen 614, desired information is input in three fields: (1) name / nickname field, (2) mail address / phone number field, and (3) free space field. The information in these three fields is displayed in the personal information area 501 of the business card card 500 as shown in FIG. (1) In the name / nickname field, it is not always necessary to enter one's own name (real name), and a nickname may be entered. (2) In the mail address / phone number field, enter a telephone number and / or mail address as desired. (3) Enter the desired information in the free space field. For example, an arbitrary message such as “Please contact me at any time!” May be input, but a contact address such as one's own address may be input. Thereafter, when the “Confirm” button is clicked with a pointer, an application completion notification screen 615 is displayed. This completes the application for a business card card. Finally, the “close” button is clicked with a pointer to close the application completion notification screen 615 and the card application operation is terminated.

  Upon receipt of the application, the advertising company was immediately selected with the member's personal information (usually, but not limited to, the member's name or nickname, phone number, email address). A business card card with an advertisement 500 with an advertisement design is prepared and sent to a predetermined delivery destination of the member. A predetermined number of business card cards 500 with various advertisement designs attached to the back side are prepared in advance, and the member's personal information entered in the personal information area 501 on the front side is printed, and only for the member A predetermined number of business card cards 500 are prepared. The business card card 500 thus produced is sent to the member free of charge by mail, courier service, or the like (step S5). It goes without saying that the shipping operation of the card 500 may be performed by the advertising company itself or may be ordered from an external company.

  The total number of business card cards 500 with a specific advertisement design is limited to an appropriate value. For example, it is assumed that one set (20 sheets) is issued per application of a certain member, and the number of daily issues is limited to a maximum of 10 sets. Then, 100 sets of the card 500 are prepared as stock, and issuance is stopped when the stock runs out. In other words, for example, 2,000 business card cards 500 having a specific advertisement design are prepared in stock, and when an application is made by a member, the personal information of the member is added to 20 of the cards 500 in stock. To create a card 500 dedicated to the member. The 20 cards 500 thus produced are issued as one set. Since the number of cards 500 with the same advertisement design per day is limited to a maximum of 10 sets, if you apply for a card 500 with the same advertisement design from 10 different members, the card issuance after that day Is stopped. Further, since the inventory of the cards 500 with the same advertisement design is 100 sets, the inventory will be exhausted in 10 days at the shortest. When the inventory is exhausted, the card 500 with the advertisement design is stopped. The same applies to cards 500 with other advertisement designs.

  The reason why the number of cards 500 issued per application from a member is limited to one set (for example, 20 cards) is that if too many cards 500 are sent per member, acquaintances, etc. This is because there is a possibility of being wasted without being distributed. Also, the reason for limiting the number of cards 500 with the same advertisement design to be issued per day is that if many cards 500 with the same advertisement design but different personal information are issued on the same day, This is because many advertisements are distributed at the same time, so that the scarcity of the advertisement design is lowered and the advertisement effect is considered to be reduced. Another reason is that cards 500 having the same advertisement design are distributed almost evenly throughout the advertisement campaign period so that the advertising effect can be obtained throughout the institution. This is because the business card 500 may be issued almost equally over a year based on an annual contract, but it may be issued in a short period of time according to a promotion campaign for a certain product or service. This is in consideration of normality. The number of cards 500 in stock is determined in consideration of the contents of goods / services to be advertised, the length of the advertising campaign period, costs, and the like.

  When the business card card 500 is issued (i.e., produced and shipped), the fact that the business card card 500 is to receive a special campaign is informed by e-mail, website, etc. (step S6).

  Members who have received their business card card 500 with the advertiser's ad design and personal information that suits their preferences as described above can be used as a party, party, year-end party, New Year party, celebration, offline Participate in an appropriate meeting such as a meeting and distribute the business card card 500 to acquaintances, friends, business partners, etc. (step S7). This member becomes the “parent user” of the business card card 500. Anyone who receives the business card card 500 from the “parent user” becomes a “child user” of the business card card 500.

  If the child user wants to obtain the privilege by looking at the privilege information described in the business card card 500, or if the user wants to purchase the product or service related to the advertisement, One of the stores (in other words, stores that can purchase the product or service) is visited (hereinafter referred to as “related store”) (step S8). This is because in order to obtain privilege information on the card 500, it is necessary to know the identification code (store serial number) of the store.

  Then, the QR code 503 on the card 500 is captured (captured as data) using the child user's terminal 111 (for example, a mobile phone) (step S9). This is a case where the child user already knows this operation from the website, the description written on the card 500, or the like. The child user who does not know this operation presents the card 500 to the store clerk of the relevant store, teaches the store clerk, and then performs the same operation.

  The QR code information is read by capturing the QR code 503 on the card 500 with the digital camera incorporated in the terminal 111 of the child user. The QR code information includes unique card identification information attached to the card 500 and URL information indicating the location of the website of the advertising company to which the child user terminal 111 or the like is to be connected. The child user terminal 111 is automatically connected to the URL displayed by the URL information using the data communication function (step S10). As a result, a predetermined screen of the website is displayed on the screen 204 of the child user terminal 111.

  The URL information extracted from the QR code 503 is a narrow definition indicating the location (web server address) of a desired site on the Internet, for example, “http://www.abcd.ne.jp/ef1234gh56.htm”. URL “http://www.abcd.ne.jp/” and information “ef1234gh56... Htm” corresponding to the card serial number unique to the card 500 are generated. (It is preferable that this information corresponding to the card / serial number is not the card / serial number itself but has been subjected to encryption processing.) The server device 10 performs analysis processing on the URL information. The unique card serial number of the card 500 can be extracted and recognized.

  Therefore, when the child user terminal 111 is connected to the URL, the server device 10 searches the card information database 16 using the card serial number extracted from the QR code 504. As a result, the serial number (identification ID) of the parent user (member) who has distributed the card 500 is specified (step S11). At this time, the serial number (identification ID) of the advertisement design attached to the card 500 and the serial number (identification ID) of the advertiser are specified at the same time.

  Next, a message requesting to input and transmit the serial number of the store and the mail address of the child user is displayed on the screen 204 of the child user terminal 111 (step S12). This message is a page (screen) preset to the currently connected URL, and is automatically read out after a predetermined time has elapsed after the child user terminal 111 accesses the URL, and the child user terminal 111. Displayed on the screen 204.

  Therefore, the child user inputs the serial number of the store and the mail address of the child user in a predetermined area displayed on the screen 204 of the child user terminal 111, and transmits these by pressing the displayed button. (Step S13). This operation is illustrated in FIG. 10 (a). On the screen 204, a message “Please input the store serial number and your e-mail address and press the click button” is displayed. Below that, the store serial number input area 221, the e-mail address input area 222, and “ A “click” button 223 is displayed. When the serial number of the store and the mail address of the child user are entered in the store serial number input area 221 and the mail address input area 222, respectively, and the “click” button 223 is clicked with a pointer, the input store serial number And the e-mail address are transmitted to the server device 10.

  When the server device 10 receives the store serial number and the mail address of the child user sent from the child user terminal 111, the server device 10 reads the store serial number and the card serial previously extracted from the QR code 504. After authenticating the parent user (member) using the number, predetermined URL information is transmitted to the received mail address of the child user. Accordingly, a message (including a screen) requesting approval of “temporary registration” as a member of the service is displayed on the screen 204 of the child user terminal 111 together with the URL information (step S14). An example of a message requesting approval of provisional registration is as shown in FIG. A URL display area 224 and a “click” button 225 are displayed on the screen 204, and a predetermined URL (not shown) is displayed in the URL display area 224. If the approval of provisional registration is rejected, the child user cannot receive the privilege described in the card 500, so the child user has a high probability of approving it. This process is intended to guide the child user to the parent user and increase the number of members of the service.

  When the child user approves temporary registration, the displayed “click” button 225 is clicked with a pointer (step S15). Then, since temporary registration approval information is transmitted to the server device 10, the server device 10 searches the card information database 16 and the coupon information database 20 accordingly, and is described in the privilege information area 502 of the card 500. Coupon information corresponding to the privilege (usually an image for electronic coupons but may be a series of characters) is read and transmitted to the child user terminal 111. The coupon information thus transmitted is immediately displayed on the screen 204 of the child user terminal 111 (step S16).

  Therefore, the child user can present the electronic coupon displayed on the screen 204 to the staff of the store, and can receive the privilege displayed on the electronic coupon from the staff (step S17).

  An example of the electronic coupon displayed on the screen 204 is shown in FIG. A coupon image (electronic coupon) 226 including characters and an image (not shown) of “draft beer free” is displayed in the center of the screen 204. A thank you message is also displayed, "Thank you for temporary registration."

  Finally, a predetermined affiliate reward is paid to the parent user who invited the child user to the store with the card 500. In other words, “+1” is added to the current value of the affiliate number field of the parent user set in the card information database 16 (step S18).

  The overall operation (advertisement method) of the advertising system according to the first embodiment is as described above, but as shown in FIG. It is also possible to visit a related store by bringing and receive a privilege using the parent user terminal 103 in the same manner as a child user. In this case, the parent user himself / herself becomes the child user described above.

  The affiliate function of this advertising system calculates the number of child users who visit a related store by bringing the card 500 distributed by the parent user, and pays the parent user (member) a rebate according to the number. It is like that. More specifically, when the child user inputs and transmits the serial number of the store and his / her own mail address in step S13, the server device 10 that has received them transmits the received child user in step S14. A predetermined URL information is transmitted to the e-mail address, and the temporary registration approval is requested. At that time, “+1” is added to the current value of the number of affiliates of the parent user. The affiliate number information of each parent user (member) is stored as one piece of member information in the member information database 15. When the number of affiliates reaches a predetermined number, a predetermined rebate (affiliate reward) is paid from the advertising company to the parent user. This rebate may be calculated according to the number of affiliates every month and paid according to the number of affiliates, or 1 point (equivalent to 10 yen, for example) may be given for each affiliate.

  The change status of the number of affiliates of each parent user (member) is constantly counted by the server device 10 and is displayed in real time, for example, in the form of a list or graph. Therefore, each parent user (member) can know the change in the number of affiliates in real time.

  This advertising system also has a real-time report function for advertisers. That is, by monitoring the card application status from the member on the website, it is possible to always grasp in real time changes in the total number of issued cards and the remaining number of cards 500 to which the advertiser's advertisement is attached. Further, by monitoring the connection of the child user terminal 111 to the URL, it is possible to always grasp the usage status of the QR code 503 (card 500) in real time. As a result, how many parent users applied for how many cards 500, how many of them contributed to sales promotion, how many of the child users who received the card 500 from a specific parent user used it, Can be listed in a graph.

  Furthermore, in order to increase the number of members, as shown in FIG. 25 (a), the website of a company or social networking service (SNS) linked to the website of the advertising company, or an appropriate blog It is preferable to embed a button 901 or a menu bar 902 that automatically jumps to the website of the advertising company in the screen. In this way, when the viewer clicks the button 901 with an appropriate pointer or selects the menu bar 902, the viewer automatically jumps to a predetermined screen of the advertising company's website. Can be effectively induced. In addition, as shown in FIG. 25B, a button 903 is embedded in a portal site screen such as a sweepstakes or a job change, and by clicking the button 903, the ASP (Active Server Pages) action An embedded screen 904 of the website of the advertising company may be displayed on the screen of the portal site. In this case, the same effect can be obtained. In this way, by monitoring the access status to these pages (screens) and the operation statuses of the buttons 901, menu bar 902, and button 903 individually, the number of times the page (screen) has been viewed, The number of times of jumping to the website of the advertising company via the page (screen) can always be grasped in real time. As a result, for all partners or for each partner, information on the trend of visitors, that is, how many websites and blogs viewed the advertising company's website and how many of them registered as members Can also be grasped in real time.

  In this way, the advertiser can check the usage status and advertising effectiveness of the advertisement requested by the company at any time by accessing a predetermined screen of the website.

(Business card card manufacturing process in the advertising system according to the first embodiment)
In the advertising system according to the first embodiment, a business card card is produced as follows.

  First, when an advertiser (company) requests that you want to place an advertisement on a business card card, the company information (company name, head office address, representative name, capital, number of employees, previous fiscal year sales, business overview) ), The department / post / name of the person in charge, telephone number, facsimile number, e-mail address, homepage URL, password, etc.) (ie, advertiser information) Store in database 19. Coupon image information corresponding to various benefits displayed on the card 500 is stored in the coupon information database 20.

  Information about the above-mentioned advertiser store group (or store group of companies related to the advertiser) that can use the benefits using the business card card 500 is provided, and the store information (store ID ( Stored in the store information database 17 after adding a store serial number).

  When the advertising company creates an advertisement design at the request of the advertiser, an advertisement design ID unique to the advertisement design is attached to each of the produced advertisement designs, and then the same advertisement information database 19 as the advertiser information. To store. Then, the produced advertisement design is printed in the advertisement information area 504 on the back surface, and the card 500 in which the privilege corresponding to the advertisement design is printed in the privilege information area 502 on the front surface is produced by a known method. The total number of cards 500 to be produced is determined according to the intention of the advertiser, and this is the number of cards 500 in stock. At this time, the personal information area 501 of the card 500 remains blank, and the QR code 503 is not printed.

  Each of the predetermined number of cards 500 printed for the advertiser (which is equal to the number of cards 500 in stock) is given a unique card serial number, so the card serial number is determined first. . These card serial numbers are stored in the corresponding fields of the card information database 16. These card serial numbers are displayed with, for example, 10-digit alphanumeric characters.

  When a member (parent user) selects one of the advertiser's advertisement designs and applies for the card 500, the member ID (parent user serial number) and the advertisement design ID of the selected advertisement design are obtained. These are assigned to any one of card / serial numbers registered (stored) in advance and stored in the corresponding fields of the card information database 16 respectively. In addition, after the URL information indicating the location of the website of the advertising company to which the child user terminal 111 or the like is to be connected is combined with the card serial number assigned in this way, the QR code 503 is imaged according to a predetermined method create. The image information (QR code information) of the QR code 503 created in this way is stored in the QR code information database 18. The QR code 503 is generated using QR code information stored in the QR code information database 18 and is written (printed) at a predetermined location on the card 500. Further, personal information input by the member (parent user) and to be displayed on the card 500 is printed in the personal information area 501 of the card 500.

  Through the above steps, a predetermined number of business card cards with advertisement 500 unique to the member, with the advertisement design desired by the member (the parent user), are produced. Thereafter, it is sent to a predetermined delivery destination of the member by courier service, mail or the like.

(Business card card issuing process in the advertising system according to the first embodiment)
FIG. 7 is a flowchart showing processing from application acceptance of a business card card 500 to its shipping instruction in the advertising system according to the first embodiment. This process is executed by the server control unit 10d of the server device 10.

  First, the member accesses a predetermined part of the website, selects a specific advertiser, and selects one of the plurality of advertisement designs applicable to the advertiser's advertisement to suit his / her preference. When an application is made to create a business card card containing personal information (see FIG. 12), the application is accepted once (step S21). Thereafter, on the day of the application, it is determined whether or not there has already been an application for creating a business card card using the same advertisement design as the advertisement design specified (selected) in the application (step S22). This determination can be easily made by searching the card information database 16 and investigating whether or not a predetermined card serial number has been previously assigned to the business card 500 having the same member ID and the same design ID. . This search / determination is automatically executed.

  As a result, when it is determined that there has not been an application for creating a business card card using the same advertisement design before, the application is accepted (step S23). Thereafter, according to the applied contents, that is, using the personal information and advertisement design designated by the applicant, an instruction is given to create and send a predetermined number of business card cards 500 (step S24). The personal information described in the personal information area 501 of the business card card 500 is, for example, as shown in FIG. 3 (b), the applicant's name or nickname, telephone number, It is specified as email address and message. The advertisement information described in the advertisement information area 504 is specified in the advertisement design of the advertiser selected by the applicant. The privilege information described in the privilege information area 502 is specified as the privilege specified by the advertiser selected by the applicant. If the advertiser has specified a plurality of benefits and can be selected from them, the advertising company selects and designates one of those benefits at random. This point can be arbitrarily changed according to the request of the advertiser or the applicant.

  Thus, when a predetermined number of business card cards 500 are created, they are sent to the delivery destination designated by the applicant by mail, courier service, or the like. The shipping operation may be performed by the advertising company or may be entrusted to a shipping company.

  If it is determined in step S22 that there was an application for the creation of a business card card that uses the same advertisement design as the advertisement design specified (selected) in the application, the next application is the same member. It is determined whether or not it is due to (step S25). And if it is the same person, application will be refused and a process will be complete | finished (step S29). In this case, the card is not manufactured.

  If it is determined in step S25 that the application is not for the same person, it is next determined whether or not the application number exceeds the upper limit of the number of cards that can be issued that day (ie, the number of cards 500 set) (step S26). If it is determined that the upper limit of the number of cards is not exceeded, it is next determined whether or not the issuance is stopped (step S27). This is because, even if the upper limit of the number of cards is not exceeded, the card 500 of the design may be suspended due to the circumstances of the advertiser. Also, if the issue is suspended for the member due to the circumstances of the member side, in other words, the application from the member may be refused at all. If it is determined that the issuance has not been stopped, the process jumps to step S23, and a predetermined number of cards 500 are prepared and sent in the same manner as in the case where there is no application for creating a business card card using the same advertisement design in step S22. Instructed (step S24).

  If it is determined in step S27 that issuance has been stopped, the application is rejected and the process is terminated (step S28). In this case, the card is not produced.

  If it is determined in step S26 that the upper limit of the number of cards is exceeded, it is next determined whether or not the advertisement design can be changed to another (step S30). This can be easily determined, for example, by providing a column “Can the advertisement design be changed?” On the card application screen and investigating whether the answer in that column is YES. If the advertisement design can be changed to another one, it is next determined whether or not the number of applications exceeds the upper limit of the number of cards that can be issued that day (that is, the number of cards 500 set) (step S31). If it is determined that the upper limit of the number of cards is not exceeded, it is next determined whether or not the issuance is stopped (step S32). If it is determined that the issue has not been stopped, the process proceeds to step S33 and the application is accepted (step S33). Then, using the card design selection screen 613 of FIG. 12, the member determines a new design (step S34). Thereafter, the process jumps to step S23, and in the same manner as in the case where there is no application for creating a business card card using the same advertisement design in step S22, an instruction to produce and send a predetermined number of cards 500 is given (step S24).

  If it is not possible to change to another advertisement design in step S30, if it is determined in step S31 that the upper limit of the number of cards is exceeded, and if it is determined in step S32 that issuance has been suspended, The process ends (step S35). In these cases, no card is produced.

  Although not shown in FIG. 7, for example, after steps S22, S27, and S34, a step of determining whether or not the number of applied business card cards 500 does not exceed the stock quantity of the cards is added. Also good.

(Bonus grant processing in the advertising system according to the first embodiment)
Next, privilege provision processing at a store in the advertising system according to the first embodiment will be described with reference to FIG. FIG. 8 is a flowchart showing the privilege provision process.

  First, it is determined whether or not a predetermined URL of the advertising service company extracted by capturing the QR code 503 of the business card card 500 brought by the child user is called from the child user terminal 111 (step S41). . In other words, it waits for the URL to be called from the child user terminal 111.

  When the URL is called, that is, when the child user terminal 111 is connected to the URL, next, the card information database 16 is searched using the card serial number extracted from the QR code 504, and the card The serial number (identification ID) of the parent user (member) who distributed 500, the serial number (identification ID) of the advertisement design attached to the card 500, the serial number (identification ID) of the advertiser, etc. are specified (step S42). ).

  Next, screen information including a message requesting to transmit the serial number of the store and the mail address of the child user is transmitted to the user terminal 111 and displayed on the screen 204 (step S43).

  Subsequently, it is determined whether the store serial number and the mail address of the child user have been received (step S44). In other words, it waits for the serial number of the store sent from the child user terminal 111 and the mail address of the child user. Upon receipt, the store serial number is authenticated using the store information database 17 and it is confirmed that the store is a store registered in the store information database 17. Further, the parent user (member) is authenticated using the store serial number and the card serial number previously extracted from the QR code 504 (step S45). Then, a message requesting approval of temporary member registration and predetermined URL information (URL information for temporary member registration approval) are transmitted to the mail address of the child user (step S46). Note that if the result of determination in step S45 is that the serial number of the store is not registered in the store information database 17 or if it is not a valid parent user (member), a message for rejecting subsequent processing is displayed. It is displayed on the child user terminal 111.

  Next, when it is determined that the temporary member registration approval URL displayed on the screen 204 of the child user terminal 111 is clicked by the child user (step S47), the temporary member registration is approved by the child user. Therefore, the e-mail address of the child user is stored in the member information database 15 as temporary registered member personal information (step S48).

  Thereafter, “+1” is added to the current value of the number of affiliates of the parent user who distributed the business card card 500 brought by the child user (step S49). This affiliate number information is recorded in the corresponding field of the parent user in the card information database 16. When the number of affiliates of the parent user reaches a predetermined value, a predetermined amount of rebate (cooperation money) is paid to the parent user from the advertising company.

  Thereafter, information for electronic coupon (usually image information) is read from the coupon information database 20, transmitted to the child user terminal 111, and displayed on the screen 204 (step S50). As a result, an image or a character group used as an electronic coupon is displayed on the screen 204. If the electronic coupon is presented to the staff of the store, the child user provides the privilege specified by the electronic coupon. Can receive.

  Thereafter, an e-mail recommending this registration is transmitted to the e-mail address of the received child user, and the privilege providing process is terminated (step S51). As a result, the number of members of the business card providing service with advertisement can be increased, so that an advertising company that implements the service is also advantageous.

(Effects obtained by the advertising system / advertisement method according to the first embodiment)
The advertising system according to the first embodiment of the present invention has the above-described configuration and performs the above-described operation. In other words, the advertising method according to the first embodiment of the present invention has the above-described contents. First, a business card with a selected ad design and a unique card serial number (card identification code) in response to a request from a parent user who is a member of the business card card providing service with advertisement. A predetermined number of cards 500 are produced and sent. When the parent user participates in an appropriate meeting and distributes the business card card 500 to an acquaintance or the like, the child user who has received the business card card 500 receives the advertisement attached thereto (that is, described in the advertisement information area 504). Advertising information and privilege information described in the privilege information area 502), the advertiser's brand and products / services displayed in the advertisement and the privileges obtained at the time of purchasing the products / services are displayed to the child users. Can be surely informed. Of the many child users who have received the card 500 with the same advertisement design from the parent user, the child users who are interested in the advertiser's brand, product / service displayed in the advertisement, and the product / service. A child user who wants to purchase and obtain the privilege is more likely to visit the store related to the advertisement and purchase the product / service in order to know the store serial number.

  Therefore, by using the business card card with an advertisement containing the company's advertisement, a higher advertising effect can be expected at a low cost required for producing and sending the card 500, and the person who has received the card 500 can be expected. The effect of soliciting to purchase goods or services related to advertisements can also be expected.

  Each of the business card cards 500 displays personal information desired by the member (member's name, email address, etc.), an advertisement of the design selected by the member, and predetermined privilege information related to the advertisement. At the same time, card identification information unique to the card 500 is displayed using the QR code 503. Since the card identification information includes a card serial number unique to the card 500 and predetermined site information (URL information), the camera of the child user's terminal (for example, a mobile phone with a digital camera) 111 is used. By simply capturing the QR code 503 on the card 500, the terminal 111 can be automatically connected to a predetermined site of the advertising company (this site is managed by the server device 10). By searching the card information database 16 using the card serial number extracted from the code 503, the member (parent user) who distributed the card can be easily known.

  Therefore, if the distributed business card card 500 leads to an increase in the sales of the advertiser's goods or services, the advertiser can be paid an affiliate reward to the person who distributed the card 500 (parent user).

  Further, after the child user's terminal 111 is connected to the site, a message that is displayed on the child user's terminal 111 and that is requested to input and transmit the serial number of the store and the child user's mail address. If the contact information (that is, the mail address) of the child user and the store identification code of the related store (that is, the store serial number) are transmitted from the terminal 111 to the server device 10, the store identification code (the store It is possible to easily authenticate whether or not the store is related to the advertisement using the serial number), and to obtain contact information of the child user who is a temporary registered member. And the approval as a temporary registration member can also be obtained from the child user.

  Therefore, the number of members (parent users) can be increased through the distribution of the business card card 500. In particular, since the child user who receives the card 500 from the parent user becomes the parent user almost automatically, there is a possibility that the number of parent users (members) who distribute the card 500 may increase infinitely, and the advertising effect is extremely high. Can be expected.

  Further, by examining the access status of the server device 10 and the contents of the card information database 16, the issuance status of the business card card 500 by the member (parent user) and the card serial number ( The usage status of the card identification information can be easily monitored.

  Therefore, it is possible to track (track) all the trends of the parent user and the child user in real time.

  As is clear from the above description, in the advertising system and the advertising method according to the first embodiment of the present invention, a series of operations from capturing the QR code 503 to displaying the electronic coupon performed using the terminal 111 of the child user. Also has the advantage of being easily and quickly done interactively.

  In the first embodiment, the QR code 503 is used to add unique card identification information (in this embodiment, a card serial number) to each card 500. However, the present invention is not limited to this. It is not something. Any other code such as a known bar code may be used as long as the same function as the QR code 503 can be realized. The same applies to other embodiments described below.

(Second Embodiment)
FIG. 13 is a conceptual diagram showing a schematic configuration of the advertising system according to the second embodiment of the present invention, and FIG. 14 is a diagram similar to FIG. 6 showing the overall operation of the advertising system.

  As shown in FIG. 13, the advertising system according to the second embodiment, except that the child user receives purchase of goods / services and provision of benefits at a shopping site (net shop) on the Internet, not at an actual store. This is almost the same as the advertising system of the first embodiment shown in FIG. Therefore, for parts having the same configuration, the same reference numerals are assigned to the same elements, and descriptions thereof are omitted. In addition, as a shopping site (net shop) used here, an advertiser or its affiliated company is usually considered, but it goes without saying that other websites may be used.

  In the second embodiment, the contents of the card identification information extracted from the QR code 503 on the business card card 500 are different from those in the first embodiment. That is, in the first embodiment, the card identification information extracted from the QR code 503 is a “card serial number” unique to the card 500 and “URL information” indicating a predetermined site of the advertising company. In the second embodiment, in addition to the “card serial number” unique to the card 500 and “URL information” indicating the site of the net shop, it is the store serial number (store identification code) of the net shop. . As a result, when the QR code 503 is captured by the child user terminal 111, the child user terminal 111 is automatically connected to a predetermined site of the net shop. Further, the card serial number of the card 500 and the store serial number of the net shop are extracted from the QR code 503. For this reason, it is unnecessary for the child user to input and transmit the store serial number of the net shop using the child user terminal 111. The child user's e-mail address (contact information) is obtained by inputting the necessary information on the purchase form or present form of the net shop together with other items.

  First, the operations in steps S1 to S7 in FIG. 14 are the same as those in the first embodiment.

Next, the child user who has received the business card card 500 from the user (which may be the parent user himself, but will be described as a child user here) follows the explanation on the card 500 or the guidance displayed on the website. The QR code 504 on the business card card 500 is captured (step S9). Then, predetermined URL information of the website of the net shop is automatically extracted from the captured QR code 503, and further, using the data communication function of the child user terminal 111, the child user terminal is added to the extracted URL. 111 is automatically connected (step S10). This is the same as in the first embodiment. In the first embodiment, step S8 of “a child user visits a related store” in the first embodiment is not necessary.

  The URL information extracted from the QR code 503 is set by combining a narrowly defined URL indicating the location (web server address) of a predetermined site of the net shop and information corresponding to the card serial number of the card 500. At the same time that the child user terminal 111 is connected to the URL, a series of numerical values corresponding to the card serial number of the card 500 is also transferred to the URL. That is, information indicating the card serial number of the card 500 is also included in the information indicating the entrance screen (web page) of the net shop to which the child user terminal 111 is automatically connected.

  Therefore, the serial number of the parent user who distributed the card 500 is specified from the card serial number extracted from the captured QR code 504, as in the first embodiment (step S11). By performing data communication between the network shop server device 50 and the server device 10 using the server, the server device 10 identifies and recognizes the parent user (member) who has distributed the card 500. Further, since the serial number (store serial number) of the net shop is also extracted from the QR code 503, the store serial number is also specified (step S12a). The server device 10 authenticates the net shop accessed according to the card 500 by performing data communication with the server device 50 using the store serial number.

  Then, since the predetermined purchase form of the shopping site is displayed on the screen 204 of the child user terminal 111 by the net shop server device 50 (step S13a), the child user specifies the product or service desired to be purchased. Then, necessary items are input into the purchase form and transmitted (step S14a). Then, the server device 50 displays a “thank you for purchase” screen on the screen 204 of the child user terminal 111. At this time, a message indicating that the provisional registration as a member of the business card card providing service is to be approved. (See FIG. 10B) is also displayed together (step S15a).

  When the child user approves the temporary member registration and presses (clicks) the “Purchase” button displayed on the “Thank you for purchase” screen with the pointer (step S16a), the network shop server device 50 An identification code embedded in the “Thank you for purchase” screen, for example, a program or an HTML (Hyper Text Markup Language) tag is read to recognize that the purchase of the product or service is based on the business card card 500 (step S17a). ). For example, the identification code can be embedded in the “thank you for purchasing” screen by taking over the URL indicating a predetermined site of the net shop. The server device 10 receives personal information such as the mail address together with the provisional registration approval information from the child user from the server device 50 and stores it in the member information database 15.

  Thereafter, the child user receives a privilege corresponding to the coupon information displayed on the card 500. At that time, the server device 10 searches the card information database 16 based on the card serial number of the card 500 extracted from the QR code 503, and thereby the privilege described in the privilege information area 502 of the card 500. The coupon information corresponding to is read and transmitted to the net shop server device 50. The server device 50 gives a predetermined privilege to the child user based on the coupon information thus transmitted. That is, when shopping on the website 50 of the net shop, the child user immediately receives a privilege (for example, discount, gift sending, novelty sending, etc.) designated by the coupon information (step S18a). ).

  Finally, a predetermined affiliate reward is paid to the parent user (member) who invited the child user to the net shop by distributing the card 500. In other words, “+1” is added to the current value in the affiliate number field of the parent user set in the card information database 16 (step S19a).

  As described above, the advertisement system according to the second embodiment of the present invention and the advertisement method executed thereunder are the advertisements according to the first embodiment described above except that the net shop is used instead of the actual store. Since the system and the advertising method are almost the same, the same effect as the advertising system and the advertising method according to the first embodiment described above can be obtained.

  In the second embodiment described above, a message requesting approval of temporary member registration is displayed on the “Thank you for purchase” screen, but the present invention is not limited to this, and any screen (for example, “present present”) is displayed. Screen).

(Third embodiment)
In the first and second embodiments described above, the business card card 500 applied by the member (parent user) is produced and sent by the advertising company. However, in the advertising system and the advertising method according to the third embodiment of the present invention, the business card card 500 applied by the member (parent user) is printed (produced) by the member himself using the subject image printing device. ) It can be done.

(Configuration of Subject Image Printing Device Used in Advertising System According to Third Embodiment)
FIG. 15 is an external side view of the subject image printing apparatus used in the advertising system according to the third embodiment of the present invention, and FIG. 16 is a functional block diagram showing the internal configuration of the subject image printing apparatus.

  The subject image printing apparatus 300 shown in FIGS. 15 and 16 has the same configuration as an image print supply apparatus commonly called a “print club (abbreviation: photo booth)”, and has an infrared dedicated communication function. A data communication function is incorporated, and a subject image and a frame image (title information) can be combined and supplied. In the advertising system according to the third embodiment, the subject image printing apparatus 300 is used as a printing apparatus for the business card card 500 with advertisement so that the member (parent user) who applied for the business card card 500 can print (produce) it. I have to.

  The subject image printing apparatus 300 includes a lamp 301, a counter 302, an IC card 303, an input unit 304, a charging unit 305, a communication unit 306, a relay board 307, a control unit 308, and a communication unit inside a main body 320 formed of a rigid member. A control unit 309, a storage unit 310, a printer 311, cameras 312 and 313, and monitors 314 and 315 are provided.

  The lamp 301 is used to irradiate a subject with predetermined light during photographing. The counter 302 is used for counting the number of printed sheets. The IC card 303 is for adding a desired function to the apparatus 300.

  The input unit 304 is used to input necessary information such as frame information at the time of shooting, and specifically includes numeric buttons, an input pen, and the like.

  The charging unit 305 monitors whether a predetermined amount of coins has been inserted into a predetermined location of the apparatus 300.

  The communication unit 306 enables wired or wireless data communication with the server device 10 used in the first and second embodiments. Thus, data communication can be performed between the subject image printing apparatus 300 and the server apparatus 10 described in the first and second embodiments.

  The relay board 307 is used to interconnect the functional components inside the apparatus 300.

  The control means 308 controls the overall operation of the device 300.

  The communication control unit 309 enables various information to be transferred to or from the child user terminal 111 or other external terminal 316 using an infrared or wireless data communication function such as IrDA or Bluetooth.

  The storage unit 310 stores various types of information generated inside the device 300 or sent from the outside.

  The printer 311 is for printing the generated image information in a predetermined format.

  As shown in FIG. 15, the two cameras 312 and 313 are installed at different positions on the main body 320, and are used to photograph a subject at different angles.

  The two monitors 314 and 315 are provided on the front panel of the main body 320, and are used for confirming the subject and its shooting angle, frame information to be combined, and displaying menus and messages. The

  Image information including the photographed subject image and frame information can be stored in the storage means 310 as a personal album and can be viewed as necessary.

  Details of the configuration of FIGS. 15 and 16 are disclosed in detail in Japanese Patent Application Laid-Open No. 2001-313913 (Japanese Patent No. 3324036), and thus further description thereof is omitted.

(Operation of the advertising system according to the third embodiment)
Next, operation | movement of the advertising system which concerns on 3rd Embodiment is demonstrated in order, referring FIGS. Since these operations can be easily realized by using an appropriate application program that operates on the child user terminal 111, description thereof will be omitted.

  FIG. 17 and FIG. 18 show so-called photo book images (“album” stored in a site providing “image album service” outside the child user terminal 111, which can be freely viewed and deleted by the child user. Screen) showing a process of generating an advertisement design by combining the advertiser's logo, creating a business card card 500 using the advertisement design, and printing with the subject image printing apparatus 300 FIG. It goes without saying that other images (for example, images taken with a digital camera such as the child user terminal 111) may be used instead of the “printer image”.

  First, as shown in FIG. 17, the child user terminal 111 accesses the site that provides the “image album service”, opens the login screen 701, and inputs its own identification code (ID) and password (PW). Then, its own album top screen 702 is opened. After that, the menu “Create OO card” displayed on the album top screen 702 is clicked with an appropriate pointer to open the card image selection screen 703. Next, from the photo book image group listed on the card image selection screen 703, the photo book image to be used for the business card card 500 is selected, and the “Next” button is clicked with the pointer. Then, a card image selection completion notification screen 704 is opened. After confirming the selected image, the “close” button is clicked. This completes the selection of the image.

  Subsequently, the operation shown in FIG. 18 is performed on a touch panel screen displayed on one monitor (for example, the monitor 314) of the subject image printing apparatus 300. Since these operations can be easily realized by using a control program incorporated in the subject image printing apparatus 300 or by adding an appropriate application program, description thereof will be omitted.

  First, the screen of the monitor 314 is operated, the login screen 711 is opened from the displayed print menu (not shown), the self identification code (ID) and the password (PW) are input, and “Next” is entered. Touch the button with your finger. Then, the subject image printing apparatus 300 performs predetermined data communication with the site that provides the “image album service”, checks whether a print reservation is made by the child user, and displays the result. Here, since printing is reserved by the operation shown in FIG. 17, a printing reservation notification screen 712 is displayed.

  Since the reserved business card card 500 is printed, when the “Yes” button is touched, an advertiser logo selection screen A713 is displayed. Select either “Select by privilege” or “Select by design” on the screen and touch the “Next” button to display the advertiser logo selection screen B714, which lists a plurality of advertiser logos. The When one of the advertiser logos is selected on the screen and then the “next” button is touched, an advertiser logo selection end screen 715 is displayed.

  Then, after confirming whether or not the selected advertiser logo is displayed, when a finger touches the “confirm” button, a print notification screen 716 indicating that printing is in progress is displayed. In this way, an advertisement design combining the selected photo booth image and the advertiser logo is generated and printed on the advertisement information area 504 on the back side of the card 500. In the personal information area 501 on the front surface of the card 500, personal information preset by the reserved member (parent user) is printed. The QR code 503 is also printed in conformity with the member. This printing is executed using the printer 311 built in the subject image printing apparatus 300. Note that the number of printed cards 500 is limited to a predetermined value as in the case where the advertising company performs printing.

  Finally, after confirming that printing of a predetermined number of cards 500 has been completed, the “Close” button is clicked. Thus, the print notification screen 716 is closed.

  The card 500 thus produced is distributed to child users and used in stores or the like in the same manner as in the first or second embodiment described above.

(Effects obtained by the advertisement system / advertisement method according to the third embodiment)
As described above, in the advertising system and the advertising method executed therewith according to the third embodiment of the present invention, in addition to the same effects as the advertising system and advertising method according to the first embodiment described above, members (parent users) ) Reserves the business card 500 in the process shown in FIG. 17, and then logs in to the subject image printing apparatus 300 using the ID and password issued by the advertising company corresponding to the reservation. By executing the process shown, there is an effect that the member himself / herself can quickly obtain the card 500 desired by the user. In addition, the advertising company also has an effect that it is possible to omit the production and sending work of the card 500.

(Fourth embodiment)
FIGS. 19 and 20 show an advertising method according to the fourth embodiment of the present invention. A business card card 500 with an advertisement is printed on the monitor 314 of the subject image printing apparatus 300 used in the third embodiment. The processing flow for making a reservation is shown.

  First, as shown in FIG. 19, a top menu 721 is displayed on the top screen 721 that is displayed first so that various functions of the subject image printing apparatus 300 can be selected and used. A group of characters is also displayed. When the member (parent user) selects this character group with his / her finger and touches the “Yes” button, an image selection screen 722 is displayed on the monitor 314.

  On this screen 722, images selected for the card 500 are displayed in order. If the displayed image is not preferable, the user can touch the “No” button to display another image. When the preferred image is displayed, touch the “Yes” button with your finger. As a result, the next login screen 723 is displayed.

  On the login screen 723, the child user's own ID and password are input using the input unit 304, and then the “Next” button is touched with a finger. Then, a card creation reservation completion notification screen 724 is displayed. On this screen 724, the reservation of the card 500 is completed, the personal information to be written on the card 500 needs to be input from the parent user terminal 101, and an e-mail is sent to the e-mail address of the child user Is displayed.

  When the member (parent user) who made the print reservation receives the e-mail at his / her parent user terminal 101 and opens it, the necessary item input request screen 731 of FIG. 20 is displayed. When the “next” button is clicked with the pointer on this screen 731, a login screen 732 is displayed, and the member's (parent user) 's own ID and password are input. When the “Next” button is clicked, a necessary item input screen 733 is displayed, and items to be described in the business card card 500 with an advertisement and its destination are input.

  When the “next” button is clicked on the necessary item input screen 733, an advertiser logo selection screen A734 is displayed. On the advertiser logo selection screen A 734, there are two choices of “select by privilege” and “select by design”, so either one is clicked with the pointer. Then, when “select by privilege” is selected, the advertiser logo is searched using the content of “privilege” as a search key and displayed as an advertiser logo selection screen B735. When “Select by design” is selected, an advertiser logo is searched using the content of “design” as a search key and displayed as an advertiser logo selection screen B 735. Therefore, when a preferred advertiser logo is selected and the “Next” button is clicked, an advertiser logo selection completion notification screen 736 is displayed. After confirming that there is no mistake in the selected advertiser logo, when the “Confirm” button is clicked, a card creation request completion notification screen 737 is displayed. When the “Close” button is clicked, the screen 737 is closed.

  As described above, the subject image printing apparatus 300 can execute reservation for the card 500 using the subject image printing apparatus 300 and the parent user terminal 101.

  As described above, in the advertising method according to the fourth embodiment of the present invention, in addition to the same effects as those of the advertising system and the advertising method according to the first embodiment described above, members (parent users) are installed in many game halls. The subject image printing apparatus 300 (so-called “printer apparatus”) can apply for card production. In addition, the advertising company can also eliminate the production and sending work of the card 500.

(Fifth embodiment)
FIG. 21 is a flowchart showing an advertising method according to the fifth embodiment of the present invention. In this advertising method, a non-member uses the subject image printing apparatus 300 used in the third embodiment to apply and print the business card card with advertisement 500.

  First, a non-member accesses a predetermined site using his / her terminal, downloads a predetermined member registration application program, and installs it on the terminal (step S61). Next, when the installed application program for member registration is started, the terminal is automatically connected to a predetermined URL (server device 10) of the business card card providing site (step S62). Then, a member registration screen as shown in FIG. 11 is displayed, and necessary personal information is input on the terminal. This enables member registration (step S63). Thereafter, this person becomes a member (new member).

  Thereafter, the new member goes to the vicinity of the subject image printing apparatus 300 and connects his / her terminal (parent user terminal) 101 to the subject image printing apparatus 300 by infrared communication (step S64). Then, the ID and PW recorded on the scratch pad in the parent user terminal 101 are taken into the subject image printing apparatus 300 by the application program installed in the subject image printing apparatus 300 (step S65).

  Next, a desired one is selected from advertiser logos stored in advance in the storage unit 310 of the subject image printing apparatus 300 (step S66).

  Next, the ID and PW of the member (parent user) captured by the subject image printing apparatus 300 from the parent user terminal 101 are recorded on the advertisement-added business card card provision site (server apparatus 10) at the time of member registration. Compared with PW, authentication is performed as to whether or not the member (parent user) is a regular member (step S67). If it is confirmed that the member is a regular member, the ID of the selected advertiser logo is recorded in the card information database 16 (step S68). Thereafter, an image stored in the subject image printing apparatus 300 (a so-called photobooth image) and the selected advertiser logo are combined to generate an advertisement design (step S69).

  Finally, the subject image printing apparatus 300 prints the card 500 by combining the generated advertisement design, personal information to be displayed on the card 500, and corresponding privilege information in the same process as shown in FIG. (Step S70).

  As described above, reservation of the card 500 can be executed by the subject image printing apparatus 300 using the subject image printing apparatus 300 and the child user terminal 111.

  As described above, in the advertising method according to the fifth embodiment of the present invention, in addition to the same effects as those of the advertising system and the advertising method according to the first embodiment described above, subject image printing installed in many game halls is possible. There is an effect that it is possible to apply for card production with the device 300 (so-called “printer device”). In addition, the advertising company can also eliminate the production and sending work of the card 500.

(Sixth embodiment)
FIG. 23 is a flowchart showing an advertising method according to the sixth embodiment of the present invention. In this advertising method, the advertiser himself / herself accesses the website of the advertising company and uploads the advertisement image and the wording from the advertisement application so that the advertisement application described in the business card card 500 can be applied online. It is a thing.

  First, the person in charge of the advertiser uses his / her terminal (personal computer, mobile phone, etc.) to access the website of the advertising company, and opens the top screen (advertisement application screen) 801. Then, when the “OK” button is clicked with an appropriate pointer, a screen for confirming the terms and conditions for posting / conditions 802 is displayed. After confirmation, when an “OK” button is clicked, a company information registration / advertisement design image upload screen 803 is displayed. Therefore, according to the description on the screen 803, the company information of the company and the advertisement design image are uploaded toward a predetermined site.

  Thereafter, when the “OK” button is clicked, an advertisement cost estimate screen 804 is displayed. If necessary, an estimate is requested and then the “OK” button is clicked. Then, a provisional application thanks screen 805 is displayed. This completes the provisional application.

  Thereafter, the advertising company determines the credit of the company that has applied for it and determines whether or not the uploaded advertisement design image can be posted (step 806). As a result, if it is determined that at least one of the credit screening and the advertisement design image is not possible, the formal application is rejected (step 807). If it is determined that both the credit examination and the advertisement design image are acceptable, the ID, the PW, and the URL are transmitted by e-mail to the person in charge of the advertiser along with a notification that the formal application is possible (step 808).

  Therefore, when the person in charge of the advertiser who has received the email clicks on the transmitted URL, a login screen 809 is displayed. When you enter the ID and PW that you have sent and click the “OK” button, the official application advertisement design image / word upload screen 801 will be displayed. Follow the instructions on the screen 810 to confirm your company information and advertisement design. Upload an image to a specific site. In addition, when using the advertisement design image uploaded previously, if the fact is specified, it is not necessary to upload the advertisement design image.

  After uploading is complete, click the “OK” button to display the business card card production number setting screen 811. Set the total number of business card cards 500 according to the description on the screen 811 and click the “OK” button. To do. Then, a formal application thanks screen 812 is displayed. This completes the formal application for advertising.

  Thereafter, the person in charge of the advertising company records the inputted company information, the uploaded advertisement design image and the wording in the advertisement information database 19. Various information thus recorded can be searched from a company / image / impossible image list screen 821 as shown in FIG. For example, when “company list” is clicked on the screen 821, a company list screen 822 displaying a list of company names and company information is displayed. When a desired company is selected on the screen 822 and the “OK” button is clicked, a posted image list screen 823 that displays a list of advertisement design images uploaded by the selected company is displayed. If any of these images cannot be posted, when the image is selected and the “OK” button is clicked, the image is deleted from the screen 823 and displayed on the impossible image list screen 824. Thus, the person in charge of the advertising company can efficiently manage the company information, the advertisement design image, and the wording.

  In the advertising method according to the sixth embodiment of the present invention, in addition to the same effects as those of the advertising system and the advertising method according to the first embodiment described above, the advertiser can be visited without visiting the advertising company and having an interview. There is an effect that the user can apply for an advertisement online. In addition, the advertising company has an effect that it is easy to manage information related to the advertisement.

(Modification)
The first to sixth embodiments described above show examples embodying the present invention. Therefore, the present invention is not limited to these embodiments, and it goes without saying that various modifications can be made without departing from the spirit of the present invention.

  For example, in the embodiment described above, the advertisement system server device 10 includes the member information database 15, the card information database 16, the store information database 17, the QR code information database 18, the advertisement information database 19, and the coupon information database 20. However, it does not have to be divided into a plurality of databases according to the type of data. That is, you may comprise so that required information, such as member information, card information, store information, QR code information, advertisement information, coupon information, may be included in a single database.

  In addition, the business card card used in the above-described embodiment is provided to a member (parent user) free of charge, and the member can select an advertisement design attached to the card. Cannot be customized to your liking. However, the present invention is not limited to this. For example, it is possible to create an advertisement design customized for oneself. In this case, the card can be provided for a fee.

It is a conceptual diagram which shows schematic structure of the advertising system which concerns on 1st Embodiment of this invention. It is a flowchart which shows operation | movement of the advertiser, the business card-like card issuing service providing company, the parent user, the child user, and the store staff in the advertising system according to the first embodiment of the present invention. It is a key map showing an example of a business card card used in an advertising system concerning a 1st embodiment of the present invention. It is a functional block diagram which shows the detailed structure of the advertising system which concerns on 1st Embodiment of this invention. It is a functional block diagram which shows the internal structure of the server apparatus for advertisement systems used for the advertisement system which concerns on 1st Embodiment of this invention. It is a flowchart which shows the whole business flow including operation | movement of the advertising system which concerns on 1st Embodiment of this invention, and operation | movement of a parent user and a child user. It is a flowchart which shows the processing flow of production and sending of the business card card in the business flow of the advertising system according to the first embodiment of the present invention. It is a flowchart which shows the process flow of privilege provision in the business flow of the advertising system which concerns on 1st Embodiment of this invention. It is explanatory drawing which shows an example of a structure of the mobile telephone which can be used with the advertising system which concerns on 1st Embodiment of this invention. It is explanatory drawing which shows the example of the message displayed on the screen of a mobile telephone. It is a screen transition diagram which shows an example of the process performed when registering as a member. It is a screen transition diagram which shows an example of the process performed when applying for a business card card with an advertisement. It is a conceptual diagram which shows schematic structure of the advertising system which concerns on 2nd Embodiment of this invention. It is a flowchart which shows the whole business flow including operation | movement of the advertisement system which concerns on 2nd Embodiment of this invention, and operation | movement of a parent user and a child user. It is an external appearance side view of the to-be-photographed image printing apparatus used for the advertising system which concerns on 3rd Embodiment of this invention. It is a functional block diagram which shows the internal structure of the to-be-photographed image printing apparatus used for the advertising system which concerns on 3rd Embodiment of this invention. It is a screen transition figure showing the advertising method concerning a 3rd embodiment of the present invention, and shows the process of making a printing reservation of a business card card with an advertisement from a child user terminal. It is a screen transition diagram showing an advertising method according to a third embodiment of the present invention, and shows a process of printing a reserved business card card with an advertisement with a subject image printing apparatus. It is a screen transition diagram showing an advertising method concerning a 4th embodiment of the present invention, and shows a process of selecting and reserving an image used for a business card card with an advertisement on a monitor of a subject image printing apparatus. It is a screen transition diagram showing an advertising method concerning a 4th embodiment of the present invention, and shows the process of applying for a business card card with an advertisement from a parent user terminal using a selected / reserved image. It is a flowchart which shows the advertising method which concerns on 5th Embodiment of this invention. It is a conceptual diagram which shows an example of the field of the card information database used with the advertising method concerning a 1st embodiment of the present invention. It is a screen transition diagram showing an advertising method concerning a 6th embodiment of the present invention, Comprising: An advertiser himself can perform processing from an online advertisement application to uploading an image for advertising and a wording. It is a conceptual diagram which shows the company / image / impossible image list screen in the advertising method according to the sixth embodiment of the present invention. It is a conceptual diagram which shows the screen of the website of the affiliated company of the advertising company or the linked company in the advertising method according to the first embodiment of the present invention.

Explanation of symbols

10 Advertising system server device (advertisement company website)
DESCRIPTION OF SYMBOLS 10a User registration and authentication part 10b E-mail control part 10c Website control part 10d Database control part 11 Authentication server 12 Database server 13 Mail server 14 Web server 15 Member information database 16 Card information database 17 Store information database 18 QR code information database 19 Advertising information database 20 Coupon information database 21 Firewall 30 Internet 41, 42, 43 Base station 50 Net shop server device (net shop / website)
101, 102, 103 Parent user terminal 111, 112 Child user terminal 200 Mobile phone 201 Main body 202 Display unit 203 Camera lens 204 Screen 205 Operation button 206 Button-shaped controller 207 Microphone 208 Speaker 209 Shutter 210 Antenna 300 Subject image printing device 301 Lamp 302 Counter 303 IC card 304 Input means 305 Billing means 306 Communication means 307 Relay board 308 Control means 309 Communication control means 310 Storage means 311 Printer 312, 313 Camera 314, 315 Monitor 320 Main body 500 Advertising card card 501 Personal information display 502 Benefits Information area 503 QR code 504 Advertisement information area 505 Special information

Claims (18)

A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising method that leads to a store associated with an advertisement attached to a card,
On each of the business card cards, along with personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information are displayed, and the card The identification information includes a card identification code unique to the card and predetermined site information,
Providing a server device accessible to each terminal of the child user via a network;
In the server device, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card card, and the member identification code are associated with each other. In the database of
When the child user's terminal accesses a predetermined site based on the site information attached to the business card card, the database is searched and the card identification code attached to the business card card Identify the member who distributed the business card card,
Prompt to send a store identification code and contact information of the child user to a predetermined site using the child user's terminal,
When the store identification code and the contact information of the child user are transmitted from the child user's terminal, a message requesting approval of provisional registration as a member is displayed on the child user's terminal,
When the information indicating that the temporary registration is approved is received from the terminal of the child user, the database is searched, and an electronic coupon corresponding to the privilege information attached to the business card card is displayed on the terminal of the child user. An advertising method characterized in that A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising method that directs users to access an online shop related to an advertisement attached to a card,
On each of the business card cards, along with personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information are displayed, and the card The identification information includes a card identification code unique to the card, site information of the net shop and store identification code of the net shop,
A server device capable of data communication with the net shop is provided,
In the server device, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card card, and the member identification code are associated with each other. In the database of
Based on site information of the net shop attached to the business card card, when the child user's terminal makes a predetermined access to the site of the net shop, the database is searched and attached to the business card card Identifying the member who distributed the business card from the card identification code,
The contact information of the child user and the store identification code are transferred to the server device through the site of the net shop,
When receiving information that the server device purchases at the net shop from the child user's terminal, display a message on the child user's terminal requesting approval of provisional registration as a member,
When receiving information to approve the provisional registration from the child user's terminal, the database is searched and a privilege corresponding to the privilege information attached to the business card card is given to the child user. An advertising method characterized by displaying on a terminal of the child user.   The advertisement method according to claim 1 or 2, wherein a plurality of designs attached to the business card card at the time of application are displayed, and an applicant selects from the designs according to his / her preference.   When applying for the business card card, it is determined whether or not the business card card with the same design advertisement has already been issued to the same member. The advertising method according to claim 1 or 2, wherein is rejected.   If it is determined that the card has not been issued, the next step is to determine whether the total number of business card cards with the advertisement design for the application exceeds a predetermined upper limit, and determine that the upper limit is exceeded. The advertising method according to claim 4, wherein the application is rejected when the application is made.   The member himself who applied for the business card card obtains the business card card including an image desired by the member by printing using a subject image printing device capable of data communication with the server device. The advertising method according to any one of claims 1 to 5.   The member reserves the issuance of the business card card including the image desired by the member using a subject image printing apparatus capable of data communication with the server device, and is displayed on the business card card. The application for the business card card is performed by transmitting the personal information and the desired advertiser logo attached to the business card card to the server device using the terminal of the member. The advertising method according to claim 1.   The member performs registration as a member using his / her terminal and obtains his / her authentication information. Thereafter, the member performs data communication between the terminal and the subject image printing apparatus, and is stored in the terminal. 6. The authentication of the member is performed by capturing the authentication information in the subject image printing apparatus and comparing the acquired authentication information with the authentication information at the time of member registration. The advertising method described in.   6. The business card card providing service with an advertisement has an application application site accessible by an advertiser, and an image and a word for advertisement design are transmitted online through the application application site. The advertising method according to any one of the above. A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising system that directs visitors to a store associated with an advertisement attached to a card,
A server device accessible by each terminal of the child user via a network;
A database provided in the server device,
Each of the business card cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, and The card identification information includes a card identification code unique to the card and predetermined site information.
In the database, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card cards, and the member identification codes are associated with each other. Saved,
When the child user's terminal accesses a predetermined site based on the site information attached to the business card card, the database is searched and the card identification code attached to the business card card Identify the member who distributed the business card card,
Prompt to send a store identification code and contact information of the child user to a predetermined site using the child user's terminal,
When the store identification code and the contact information of the child user are transmitted from the child user's terminal, a message requesting approval of provisional registration as a member is displayed on the child user's terminal,
When the information indicating that the temporary registration is approved is received from the terminal of the child user, the database is searched, and an electronic coupon corresponding to the privilege information attached to the business card card is displayed on the terminal of the child user. Advertising system characterized by letting A member of the business card providing service with an advertisement is a parent user who distributes the business card card with an advertisement to a plurality of people, and each person who receives the business card card from the parent user receives the business card as a child user. An advertising system that directs users to access an online shop related to an advertisement attached to a card,
A server device capable of data communication with the net shop;
A database provided in the server device,
Each of the business card cards displays personal information desired by the member, an advertisement of a design selected by the member, predetermined privilege information related to the advertisement, and unique card identification information, and The card identification information includes a card identification code unique to the card, site information of the net shop and store identification code of the net shop,
In the database, the card identification code attached to each of the business card cards, the advertisement information and privilege information corresponding to the advertisement attached to the business card cards, and the member identification codes are associated with each other. Saved,
Based on site information of the net shop attached to the business card card, when the child user's terminal makes a predetermined access to the site of the net shop, the database is searched and attached to the business card card Identifying the member who distributed the business card from the card identification code,
The contact information of the child user and the store identification code are transferred to the server device through the site of the net shop,
When receiving information that the server device purchases at the net shop from the child user's terminal, display a message on the child user's terminal requesting approval of provisional registration as a member,
When receiving information to approve the provisional registration from the child user's terminal, the database is searched and a privilege corresponding to the privilege information attached to the business card card is given to the child user. An advertisement system characterized by displaying on a terminal of the child user.   The advertisement system according to claim 10 or 11, wherein a plurality of designs attached to the business card card at the time of application are displayed, and the applicant selects from the designs according to his / her preference.   When applying for the business card card, it is determined whether or not the business card card with the same design advertisement has already been issued to the same member. The advertisement system according to claim 10 or 11, wherein is rejected.   If it is determined that the card has not been issued, the next step is to determine whether the total number of business card cards with the advertisement design for the application exceeds a predetermined upper limit, and determine that the upper limit is exceeded. The advertising system according to claim 13, wherein the application is rejected if the application is made.   The member himself who applied for the business card card obtains the business card card including an image desired by the member by printing using a subject image printing device capable of data communication with the server device. The advertising system according to any one of claims 10 to 14.   The member reserves the issuance of the business card card including the image desired by the member using a subject image printing apparatus capable of data communication with the server device, and is displayed on the business card card. 15. The application for the business card card is performed by transmitting the personal information and the desired advertiser logo attached to the business card card to the server device using the member terminal. The advertising system according to claim 1.   The member performs registration as a member using his / her terminal and obtains his / her authentication information. Thereafter, the member performs data communication between the terminal and the subject image printing apparatus, and is stored in the terminal. 15. The authentication of the member is carried out by fetching the authentication information in the subject image printing apparatus and comparing the acquired authentication information with the authentication information at the time of member registration. The advertising system according to any one of the above. 15. The business card card providing service with advertisement has an application site accessible by an advertiser, and an image and word for advertisement design are transmitted online through the application site. The advertising system according to any one of the above.

Images