JP2007086656A - Advertisement display body and its manufacturing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement display body capable of displaying picture designs of different patterns in two directions, the advertisement display body being capable of clearly displaying the picture designs of the respective pattern; and its manufacturing method. <P>SOLUTION: The advertisement display body has a display surface 20 having a plurality of first display surfaces 21 which are formed in plane in a first direction, have a picture design of a first pattern drawn, and are arrayed successively at specified intervals and second display surfaces which are formed in plane in a second direction different from the first direction, has a design pattern of a second pattern different from the first pattern drawn, and is arranged between the plurality of first display surfaces 21, and is characterized in that boundary parts between the first display surfaces 21 and second display surfaces 22 are repeatedly in alternately projected-fold and recesses-fold shapes. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention has a display surface on which appropriate designs such as photographs, pictures, characters, symbols, etc. are drawn, and is used in stores, stores, and displays for advertising of products and stores, information on bargain sales and various entertainments, etc. The present invention relates to an advertisement display installed in a conference hall or street, and a manufacturing method thereof.

  It has a display surface with appropriate designs such as photographs, pictures, characters, symbols, etc., and is used in stores, stores, exhibition halls, and streets for the promotion of products and stores, information on bargain sales and various events. Various advertisement display bodies have been devised, such as so-called `` corrugated cardboard '' formed by sticking corrugated paper material to the surface of flat paper material, As the material that constitutes the display surface, on the corrugated surface, draw the pattern of the first pattern on one surface of the wave crest (it can also be regarded as one surface of the wave trough), On the surface, there is an advertisement display body in which a picture pattern of a second pattern different from the first pattern is drawn. When such an advertisement display is viewed obliquely with respect to the front, the first pattern can be seen when viewed from one side of the above-mentioned wave crest, and when viewed from the other side, Two patterns can be seen. Therefore, the advertisement display body can display different patterns in two directions on the display surface.

  Such an advertisement display body has already been proposed by the manufacturer of the advertisement display body, but the applicant of the present application can specify that the advertisement display body is described at the time of filing. There is no particular knowledge of the literature.

  However, in the above advertisement display body, since the first pattern and the second pattern are drawn on the surface of the corrugated paper material, the first pattern and the second pattern The boundary portion with the picture pattern is unclear, and the first pattern picture pattern and the second pattern picture pattern could not be clearly displayed.

  In addition, since the first pattern and the second pattern must be drawn on the surface of the material using cardboard, the method for drawing the picture is limited. In other words, since the object on which the picture is drawn has corrugated large irregularities, various printing methods using a rotary press or a transfer plate cannot be adopted, and printing methods such as inkjet printing must be adopted. I don't get it. Therefore, since the above-mentioned advertisement display body has a limited printing method for printing a design on the display surface, the printing machine that can be used for the production is limited, and the productivity is low. It was. Moreover, when printing is performed on the corrugated surface of the corrugated board by inkjet printing, the surface of the printing object is not always at a constant distance from the inkjet nozzles, resulting in printing unevenness and printing blur. Therefore, the printed picture itself is unclear, and from this, the picture design cannot be displayed clearly.

  The present invention has been made in view of the above circumstances, and in an advertisement display body capable of displaying different patterns in two directions, an advertisement display capable of clearly displaying the patterns of each pattern. It is an object to provide a body and a manufacturing method thereof.

In order to solve the above-mentioned problems, the main means taken by the present invention is, first, as an advertisement display body,
“A plurality of first display surfaces that are formed in a planar shape in the first direction and in which a pattern of the first pattern is drawn and arranged in parallel at a predetermined interval;
A second pattern different from the first direction is formed in a planar shape and a second pattern different from the first pattern is drawn and disposed between the plurality of first display surfaces. A display surface having two display surfaces,
An advertising display body characterized in that a boundary portion between the first display surface and the second display surface is configured to alternately repeat a mountain fold shape and a valley fold shape.
It is.

  Here, “the direction of the plane” indicates the direction of the axis perpendicular to the plane. Therefore, the first display surface oriented in the first direction is a plane whose axis perpendicular to the surface extends in the first direction, and the second display surface oriented in the second direction is perpendicular to the surface. The plane is such that a simple axis extends in the second direction.

  The advertisement display body configured as described above can be viewed by the viewer of the advertisement display body when the display surface is viewed from the first direction, and the pattern of the first pattern drawn on the first display surface can be seen. When viewed from the second direction, the pattern of the second pattern drawn on the second display surface can be seen, but the boundary between the first display surface and the second display surface is a mountain fold shape or a valley fold. Since it has a shape, the boundary between the first pattern and the second pattern becomes clear. Therefore, according to this advertisement display, a clear picture pattern can be displayed on the display surface.

In the means described above,
"The display surface is constituted by the surface of a display surface component made of a foldable material,
The boundary portion between the first display surface and the second display surface is configured by bending the display surface constituent material into a mountain fold or a valley fold,
An advertising display comprising a holding base for fixing the display surface constituting material and fixing the orientation of the first display surface and the orientation of the second display surface ”
It is good.

  In the advertisement display body having the above-described configuration, the display surface is formed by bending a display surface constituent material made of a foldable material such as paper or a resin sheet by alternately repeating a mountain fold and a valley fold. " In such a display surface, it is difficult to keep the angle of each mountain fold portion and valley fold portion constant, the directions of the plurality of first display surfaces and the plurality of second display surfaces are scattered, and the first direction and the second direction When the display surface is viewed from the direction, there is a risk that the first pattern graphic drawn on the first display surface and the second pattern graphic drawn on the second display surface may appear distorted.

  Therefore, in the above configuration, a holding base is provided that fixes the display surface constituting material and fixes the orientation of the first display surface and the orientation of the second display surface. By fixing the orientations of the first display surface and the second display surface by the holding base, the orientations of the plurality of first display surfaces and the plurality of second display surfaces are kept constant without being separated. Therefore, according to the advertisement display of the above configuration, when the display surface is viewed from the first direction or the second direction, the first pattern drawn on the first display surface or the second display surface is drawn. In addition, the picture pattern of the second pattern does not appear to be distorted. In this respect, the picture picture drawn on the display surface can be displayed more clearly.

  In addition, the aspect of fixing the display surface constituent material to the holding stand is an aspect in which the back surface of the display surface constituent material is fixed and the display surface constituent material is fixed, or the display surface constituent material is sandwiched between the front and back surfaces of the display surface constituent material. Appropriate aspects such as an aspect of fixing the material can be adopted. Moreover, the aspect which adheres the back surface of a display surface constituent material is either one of the aspect which adheres each of the back surface of a 1st display surface, and the back surface of a 2nd display surface, a 1st display surface, or a 2nd display surface. Back surface of the appropriate first display surface or the second display surface through an appropriate interval, such as a predetermined number of pitches among the plurality of first display surfaces and the plurality of second display surfaces arranged in parallel, respectively, It is optional, such as a mode of fixing

Next, as a method of manufacturing an advertisement display,
“A plurality of first display surfaces that are formed in a planar shape in the first direction and in which a pattern of the first pattern is drawn and arranged in parallel at a predetermined interval;
A second pattern different from the first direction is formed in a planar shape and a second pattern different from the first pattern is drawn and disposed between the plurality of first display surfaces. A display surface having two display surfaces,
The advertising display body in which the boundary portion between the first display surface and the second display surface is configured in a form in which a mountain fold shape and a valley fold shape are alternately repeated,
A manufacturing method of
A printing step of printing the first pattern pattern and the second pattern pattern on the surface of the display surface component made of a foldable sheet-shaped material;
The boundary portion between the first pattern symbol and the second pattern symbol in the display surface constituting material on which the first pattern symbol and the second pattern symbol are printed, And a folding step of forming the display surface by alternately bending and trough folding.
It is.

  Here, in a narrow sense, “printing” is a technique for transferring a picture pattern to a printing object by a plate, but in this application, “printing” is an inkjet print or laser print that draws a picture pattern without using a plate. In a broad sense, including In other words, in the present application, “printing” means that the design is mechanically drawn using a machine that can copy and draw the same design, instead of drawing the design manually using a paint brush or the like. The method is shown.

  If a picture pattern is mechanically drawn by a general printing method on a display surface in which a mountain fold shape and a valley fold shape are alternately repeated, it is limited to a printing method by ink jet printing. In the manufacturing method described above, since the design is printed on the surface of the display surface constituting material that is a flat surface, various printing methods can be employed in addition to inkjet printing. Therefore, according to the said manufacturing method, the printing machine which can be used is not limited and the freedom degree of manufacturability can be improved. Even if a printing method such as inkjet printing is adopted, the print target surface is flat without large irregularities such as a mountain fold shape or a valley fold shape, so that a clear pattern can be printed on the print target surface. .

  As described above, according to the present invention, in an advertisement display that can display different patterns in two directions, an advertisement display that can clearly display the patterns of each pattern, and its A manufacturing method can be provided.

  Hereinafter, an example as an embodiment of an advertising display object and a manufacturing method for the same according to the present invention is explained in detail according to drawings.

  FIG. 1 shows an example of the advertisement display body 10. The advertisement display body 10 has a flat base 40 formed of cardboard or the like and a width of the base 40 so as to be arranged on the surface of the base 40 in a vertical direction at a predetermined interval. A plurality of holding bases 30 extending in the direction, and a display surface constituting member 50 constituting a display surface 20 on which a back surface is fixed to the holding base 30 and displaying a picture pattern are provided. Here, the display surface 20 of the display surface constituent member 50 has a form in which a mountain fold shape and a valley fold shape are alternately repeated, and one of the two surfaces adjacent to each other with the mountain fold shape and the valley fold shape interposed therebetween is the first. The first display surface 21 is oriented in one direction, and the other is the second display surface 22 oriented in the second direction. In other words, the display surface 20 of the display surface constituent member 50 is arranged in parallel in the width direction of the advertisement display body 10, and each of the first display surfaces 21 formed in a planar shape in the first direction and each of the first display surfaces 21. A plurality of second display surfaces 22 are provided between the display surfaces 21 and formed in a planar shape in the second direction.

  On the first display surface 21, a first pattern of pictures is drawn, and on the second display face 22, a second pattern of pictures is drawn. Specifically, in this example, a character such as “SALE” is drawn on the first display surface 21, and a picture “Clown” is drawn on the second display surface 22. In such an advertisement display 10, when the viewpoint of viewing the display surface 20 is tilted in the left-right direction with respect to the front direction, one of the first display surface 21 and the second display surface 22 becomes invisible and is drawn on the other side. It will be possible to clearly see only the displayed picture. Specifically, when the display surface 20 is viewed from the right diagonal direction (see arrow S1 in FIG. 1B) with respect to the front direction (see arrow S0 in FIG. 1B), the second display surface 22 is displayed. As shown in FIG. 2A, the characters “SALE” drawn on the first display surface 21 can be clearly seen. Conversely, when viewing the display surface 20 from the left diagonal direction (see arrow S2 in FIG. 1B), the first display surface 21 cannot be seen, and as shown in FIG. You can clearly see the picture of “Clown” drawn in. Therefore, in this advertisement display body 10, the design of the first display surface 21 oriented in the first direction inclined rightward with respect to the front direction can be displayed to the viewer from the first direction. Thus, the design of the second display surface 22 facing in the second direction tilted to the left can be displayed to the viewer from the second direction.

  By the way, the display surface constituting material 50 is made of a foldable material such as paper or a resin sheet, and the mountain fold and the valley fold are alternately repeated at the boundary portion between the first display surface 21 and the second display surface 22. In this way, the display surface 20 having the first display surface 21 in the first direction and the second display surface 22 in the second direction is formed, but the back surface of the display surface component 50 is formed. Is fixed to the holding table 30 so that the orientations of the plurality of first display surfaces 21 and the plurality of second display surfaces 22 are stably maintained constant. Specifically, the holding table 30 is made of a lightweight and moderately rigid material such as styrene foam, and the surface form on the display surface constituting material 50 side is folded in a bellows shape by alternately repeating mountain folds and valley folds. It has the same form as that of the back surface of the display surface constituting material 50. That is, similarly to the display surface 20 of the display surface constituting material 50, the surface of the holding table 30 has a form in which a mountain fold shape and a valley fold shape are alternately repeated. And the back surface of the display surface constituting material 50 is fixed to the surface of the holding table 30 via a so-called “double-sided tape” having an adhesive material on both surfaces of the sheet.

  In addition, when fixing the back surface of the display surface constituent material 50 to the holding stand 30 and fixing the orientation of the first display surface 21 and the second display surface 22, the back surface of the first display surface 21 and the second display surface 22 are used. It is not necessary to fix all the back surfaces of the display surface to the holding base 30, and one of the first display surface 21 and the second display surface 22 is fixed to the back surface of the display surface constituting member 50 at an appropriate interval. May be partially fixed to the holding table 30. Further, the fixing means is not limited to the double-sided tape, and other fixing means such as an adhesive may be applied.

  By the way, in this example, the display surface constituting material 50 is fixed to the surface of a plurality of holding bases 30 arranged in the vertical direction at appropriate intervals. A plate-like material having the same area as that of 50 or a frame-like material matching the outer edge shape of the display surface constituting material 50 may be adopted. By adopting such a holding base 30, the rigidity of the entire advertisement display body 10 can be secured satisfactorily, and the base 40 can be omitted. Further, since the display surface constituting material 50 has a bellows-like shape with a fold in the vertical direction, the display surface constituting material 50 itself has increased vertical rigidity. Therefore, when the display surface component 50 itself can sufficiently secure the vertical rigidity, the holding table 30 extending in the width direction is disposed on the back surface of the display surface component 50 with an appropriate interval in the vertical direction. By doing so, the base 40 can be omitted as securing the rigidity in the width direction of the display surface constituting member 50.

  In this example, both end portions of the display surface constituting material 50 are extended from the display surface 20, and the extended portions are folded back to the back side of the base 40 and fixed to the back surface of the base 40. It is. Thereby, the end surface of the holding stand 30 and the end surface of the base 40 are covered with the display surface constituting material 50 on both sides of the advertisement display body 10, and the aesthetic appearance when the advertisement display body 10 is viewed from the side is improved.

  Next, the manufacturing method of the advertisement display body 10 described above will be described with reference to FIG.

  First, as shown in FIG. 3A, the display surface constituting material 50 made of a foldable sheet-like material such as paper or a resin sheet is set in a flat state, and as shown in FIG. The pattern 51 of the first pattern and the second pattern of the second pattern are formed on the flat surface of the constituent material 50 by an appropriate printing method such as “inkjet printing” or “offset printing using an appropriate plate such as a rotary press or a transfer plate”. The picture pattern 52 is printed (printing process). By this printing process, the first pattern 51 and the second pattern 52 are spaced on the surface of the display surface component 50 by the width of the first display surface 21 and the second display surface 22. And are drawn alternately in the width direction.

  Next, the crease forming mold is pressed against the surface of the display surface constituting material 50 printed on the surface, and as shown in FIG. 3C, the first pattern 51 and the second pattern A fold line 53 in the vertical direction is formed at the boundary with the line 52 (fold line forming step). Note that the fold 53 is formed by locally compressing the thickness of the display surface constituting member 50 using a crease forming mold. In the display surface constituting material 50 that has undergone such a crease formation process, vertical folds 53 are formed at intervals of the same dimensions as the width dimensions of the first display surface 21 and the second display surface 22.

  Next, although illustration is omitted, when the mountain fold and the valley fold are alternately repeated along the fold 53 with respect to the display surface constituting material 50 provided with the fold 53, the display surface constituting material 50 becomes a bellows shape ( Bending process). The display surface constituting material 50 bent in a bellows shape in this way includes the first display surface 21 in which the first pattern 51 is drawn between the mountain fold portion and the valley fold portion, and the second display surface 21. The second display surface 22 on which the pattern graphic 52 is drawn is alternately arranged, and the display surface 20 on which two types of graphic symbols are drawn is formed by the surface.

  Finally, although not shown in the drawings, the display surface constituting material 50 is fixed to the surface of the holding base 30 fixed to the base 40 in advance with the display surface 20 as the front side, and the advertisement display as shown in FIG. The body 10 is formed (display surface constituent material fixing step).

  In addition, in the advertisement display body 10 etc. installed outdoors, in order to give weather resistance to the display surface 20, a so-called “so-called“ covering the display surface 20 by sticking a thin transparent resin sheet on the entire display surface 20 ”. In some cases, it may be desirable to apply “lamination”. In this case, it is preferable to perform a laminating process (laminating process) after the printing process and before the crease forming process. This is because if the display surface constituting material 50 is in a state without the fold 53, the surface can be satisfactorily laminated.

  By the way, the angle of the mountain fold shape and the angle of the valley fold shape of the display surface 20 can be set as appropriate, but when each angle is 120 ° or more, the position is greatly inclined such as 60 ° or more from the front direction. Otherwise, the first pattern 51 on the first display surface 21 and the second pattern 52 on the second display 22 cannot be clearly seen. Therefore, the angle of the mountain fold shape and the angle of the valley fold shape of the display surface 20 is preferably at most 90 °, in other words, 90 ° or less.

  On the other hand, if the angle of the mountain fold shape and the angle of the valley fold shape of the display surface 20 is 30 ° or less, the first pattern of the first display surface 21 is at a slightly inclined position such as 15 ° from the front direction. The picture pattern 51 and the picture pattern 52 of the second pattern on the second display surface 22 can be clearly seen. However, when viewed from a further tilted position, the picture drawn on the bottom part of the valley fold shape is largely hidden in the adjacent mountain fold shape part, and the picture of the first pattern on the first display surface 21 It becomes impossible to satisfactorily see the pattern 51 and the pattern 52 of the second pattern on the second display surface 22. Therefore, the angle of the mountain fold shape and the angle of the valley fold shape of the display surface 20 is preferably at least 60 °, in other words, 60 ° or more.

  In addition, the first display surface 21 and the second display surface 22 are not limited to surfaces that are inclined in the same direction with respect to the front direction, but one is directed in a direction inclined at 45 ° with respect to the front direction. It is good also as a surface which goes to the direction which inclines at a different angle with respect to a front direction, such as making it into a surface and the other is a surface which goes to the direction inclined at 60 degrees with respect to the front direction. By doing in this way, when the advertisement display body 10 is viewed from an oblique direction, the first pattern 51 and the second display on the first display surface 21 when viewed from the right side and when viewed from the left side. The angle at which the pattern 52 of the second pattern on the surface 22 is clearly visible can be changed. Thereby, for example, an object that wants to show a picture even in a situation where the position of the person viewing the advertisement display body 10 from both the left and right sides is not symmetrical with respect to the front direction, for example, the advertisement display body 10 is placed in the corner of the store It is possible to accurately display the design to the person.

  Next, FIG. 4 shows another example of the advertisement display 10 according to the present invention. This advertisement display body 10 has the same configuration as the above-described example except that the form of the holding stand 30 is different.

  In the advertisement display body 10 shown in FIG. 4, the holding table 30 includes a pair of upper and lower lower holding tables 31 and an upper holding table 32 formed of a material such as a resin having sufficient rigidity, such as ABS resin. ing. The lower holding base 31 is fixed to the upper end and the lower end of the base 40 along the upper side and the lower side, respectively (the lower end side is omitted in FIG. 4), and the upper holding base 32. Is integrated with the lower holding table 31 so that the display surface constituting material 50 is sandwiched between the back surface and the upper surface of the lower holding table 31.

  Here, both the lower holding table 31 and the upper holding table 32 have a mountain-and-valley-shaped portion in which a mountain-fold shape and a valley-fold shape are alternately repeated, like the bellows-like display surface constituting material 50. The orientation of the first display surface 21 and the second display surface 22 is firmly fixed by sandwiching and fixing the display surface constituting material 50 to the shape portion.

  The lower holding table 31 and the upper holding table 32 include a convex portion 33 provided on one (in this example, the lower holding table 31) and a concave portion 34 provided on the other (in this example, the upper holding table 32). It is firmly integrated by the concave / convex fitting, but it is possible to realize even stronger integration by interposing an adhesive on the mutual contact surfaces of the lower holding base 31 and the upper holding base 32. Can do. Further, the display surface constituting material 50 may be fixed only by being sandwiched, but the surface of at least one (preferably both) of the lower and upper holding bases 31 or the upper holding base 32 and the display surface constitution 50 It may be fixed more firmly with a double-sided tape or adhesive in between.

  Such a holding stand 30 becomes the upper and lower frames of the advertisement display body 10, and the upper and lower end surfaces of the advertisement display body 10 can be refreshed. Further, in this example, the concave portion 34 provided in the upper holding base 32 is non-penetrating, and the concave portion 34 is not exposed to the surface of the upper holding base 32, and a sufficient aesthetic appearance is ensured. The recess 34 may have a penetrating shape. Furthermore, in this example, the end portions of the display surface constituting material 50 coincide with the end portions of the holding table 30 at both the left and right ends of the advertisement display body 10, and both end surfaces of the holding table 30 and the base 40 are Although it is supposed to be exposed, the display surface constituting material 50 is extended from the left and right end portions of the holding table 30, and both end portions of the display surface constituting material 50 are folded back to the back side of the base 40, thereby Similarly to the above example, the end surfaces of the holding table 30 and the base 40 may be covered with the display surface constituting material 50, and both left and right end portions may be refreshed.

It is a figure which shows an example of the advertisement display body which concerns on this invention, (a) is a front view, (b) is a top view. It is the figure which looked at the advertisement display object shown in FIG. 1 from diagonally, (a) is the perspective view seen from right diagonal, (b) is the perspective view seen from left diagonal. It is process drawing which shows the manufacturing process of the advertisement display body shown in FIG. It is a principal part disassembled perspective view which shows another example of the advertisement display body which concerns on this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Advertisement display body 20 Display surface 21 1st display surface 22 2nd display surface 30 Holding stand 31 Lower holding stand 32 Upper holding stand 33 Convex part 34 Concave part 40 Base 50 Display surface constituent material 51 First pattern picture pattern 52 Two patterns, 53 folds

Claims (3)

A plurality of first display surfaces that are formed in a planar shape in the first direction, the first pattern is drawn and arranged in parallel at a predetermined interval,
A second pattern different from the first direction is formed in a planar shape, and a second pattern picture different from the first pattern is drawn and disposed between the plurality of first display surfaces. A display surface having two display surfaces,
The advertisement display body, wherein a boundary portion between the first display surface and the second display surface is configured to alternately repeat a mountain fold shape and a valley fold shape. The display surface is constituted by a surface of a display surface constituent material made of a foldable material,
The boundary portion between the first display surface and the second display surface is configured by bending the display surface constituent material into a mountain fold or a valley fold,
The advertisement display body according to claim 1, further comprising a holding base that fixes the display surface constituting material and fixes the orientation of the first display surface and the orientation of the second display surface. A plurality of first display surfaces that are formed in a planar shape in the first direction, the first pattern is drawn and arranged in parallel at a predetermined interval,
A second pattern different from the first direction is formed in a planar shape and a second pattern different from the first pattern is drawn and disposed between the plurality of first display surfaces. A display surface having two display surfaces,
The advertising display body in which the boundary portion between the first display surface and the second display surface is configured in a form in which a mountain fold shape and a valley fold shape are alternately repeated,
A manufacturing method of
A printing step of printing the first pattern pattern and the second pattern pattern on the surface of the display surface component made of a foldable sheet-shaped material;
The boundary portion between the first pattern symbol and the second pattern symbol in the display surface constituting material on which the first pattern symbol and the second pattern symbol are printed, And a folding step of forming the display surface by alternately bending and valley folding.

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