JP2007069346A - Printed matter for publicity/advertizement - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a printed matter for publicity/advertizement, which is so devised as to let a consumer have more interest in addition to the addition of a sales promotion medium (a giveaway). <P>SOLUTION: The printed matter 1 for publicity/advertizement is equipped with a base 3, a printing layer 20 printed on the base 3, a sales promotion medium 40 consisting of goods and service placed on the printing layer and a scrapable bonding layer 30, which is formed on the printing layer and used for bonding the sales promotion medium 40. The printing layer 20, which emerges by scraping away the bonding layer 30, and the bonding layer 30 relate with the actions and effects of the goods or service intending for publicity/advertizement. By providing the scrapable bonding layer 30, after the removal of the sales promotion medium (the giveaway), the scraping-away conduct of the bonding layer is caused. Through the conduct, a consumer discovers something and comes to have interest and curiosity. The interest and curiosity relate with the elevation of the directivity towards the target goods and service, resulting in heightening a publicity/advertizement effect. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a printed matter for promotion / advertisement for sales promotion of goods and services such as pamphlets, direct mails, magazine advertisements, flyers, and free-distributed product packages. In particular, the present invention relates to a printed matter for advertisement / advertisement that has been designed to attract more interest from consumers.

  Printed materials such as pamphlets, direct mail, insert advertisements, and magazine advertisements are widely used to promote sales of products such as cosmetics, shampoos, rinses, nutritional foods, and services such as sports clubs and beauty salons. At present, however, the number of products and services has become enormous, and such advertising / advertisement printed materials are also overly sparse, and in many cases, the expected sales promotion effect cannot be obtained. In such a current situation, in order to make consumers more interested, products in which promotional media (service products) such as sample products, pocket tissues, discount tickets, and preferential tickets are added to printed materials are also widespread.

  Examples of the printed matter to which such a service product is added include those in which the service item and the printed matter are enclosed in an envelope or a bag, and those in which the service item is attached to the printed matter with an adhesive or a staple.

  It is an object of the present invention to provide a printed matter for advertisement / advertisement that has been devised to make consumers more interested in addition to the addition of a sales promotion medium (service product).

The printed matter for advertisement / advertisement of the present invention is a printed matter for advertisement / advertisement of a product or service, the substrate, a printed layer printed on the substrate, and the product or service placed on the printed layer. And a rubbing adhesive layer formed on the printed layer for adhering the promotional medium.
Note that the sales promotion medium may be two or more types, for example, two or more of discount tickets, lotteries, and free samples.

  In the present invention, it is preferable that the relationship between the printed layer and the adhesive layer, which appears by scraping the adhesive layer, indicates the action / effect of the object or service to be advertised / advertised.

  By providing an adhesive layer that can be scraped off, the act of scraping the adhesive layer after removing the promotional medium (service product) is induced. You will be entertained. That interest and curiosity leads to an increase in directivity for the target product or service, and the advertising / advertising effect is enhanced.

  As is clear from the above description, according to the present invention, the consumer can be more interested in goods and services by performing a new act of scraping off the adhesive layer. For this reason, it is possible to provide printed materials for advertising / advertisement that can be differentiated from other products and services and appeal to consumers.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a plan view schematically showing a state in which a printed matter for advertisement / advertisement (folding flyer) according to an embodiment of the present invention is opened.
FIG. 2 is a plan view schematically showing a state (distribution state) in which the advertisement / advertisement printed matter of FIG. 1 is folded.
Here, an explanation will be given using a pamphlet for arranging and posting cosmetics (cleansing cream, lotion, pack) as an example.
This advertisement / advertisement printed matter 1 is a rectangular base (paper) 3 as shown in FIG. 1, which is folded into two folds 5 extending in the short-side direction (see FIG. 2). Here, the surface that is folded with each crease 5 as a valley is an inner surface, and the surface that is folded with each fold is a mountain is an outer surface. The inner and outer surfaces are divided into three sections (a right section 3R, a central section 3C, and a left section 3L in FIG. 1) by a crease 5. In this example, first, the right section 3R is folded with the crease 5 as a trough and overlapped with the central section 3C, and then the left section 3L is folded with the crease 5 as a trough and overlaid on the right section 3R. Yes. As shown in FIG. 2, the inner surface of the left section 3 </ b> L and the outer surface of the right section 3 </ b> R are closed by a peelable adhesive at a plurality of bonding locations 7. As the substrate 3, for example, paper or synthetic paper can be used.

Characters and photographs are printed on the inner and outer surfaces of each area of the base 3. As shown in FIG. 2, on the surface to be the cover of the printed matter 1 (the outer surface of the left section 3L), there are characters such as a cosmetic name, a catchphrase indicating a feature of the cosmetics, a description, an inquiry telephone number, and “sample present”. It is printed.
It should be noted that cosmetic components and contact information are also printed on other sections of the outer surface of the substrate 3.

  As shown in FIG. 1, characters and photographs for detailed explanation of cosmetics are printed on the three sections on the inner surface of the base 3. In this example, a cosmetic description letter, a photograph of features, appearance, and the like are printed in the left section 3L. In the central section 3R, photographs and sentences explaining how to use cosmetics are printed. A sales promotion medium 40 is attached to the right section 3R. In this example, a pack sample 41 and a ticket 43 are affixed as the sales promotion medium 40.

The right section (attachment section) 3R will be described in detail.
FIG. 3 is a view for explaining the structure of the pasting section, and is a cross-sectional view taken along the line AA of FIG.
The sticking section 3R has a five-layer structure in which a base (paper) 3, a printing layer 20, an adhesive layer 30, and a sales promotion medium layer 40 (sample 41 and ticket 43) are sequentially stacked from the bottom of the figure. Since the sample 41 is swollen, the ticket 43 superimposed on the sample 41 is slightly lifted from the base 3. In the figure, the thickness of the printing layer 20 and the adhesive 30 is exaggerated to be thicker than the actual thickness.

FIG. 4 is a plan view showing the print layer.
The print layer 20 is provided near the center of the pasting section 3R. In this example, an illustration 21 of a female face is printed at substantially the center of the section 3R. Also, above the illustration 21, an explanatory note 22 a is printed that says “After taking a sample, rubbing your face will make your skin clean.” Below the illustration 21, “If you pack this pack, The description 22b is printed, "Old keratin will be removed." And on this illustration 21, as shown in FIG.1 and FIG.3, the sample 41 of a pack is adhere | attached by the adhesive agent 30 so that removal is possible. The adhesive 30 is of a type that allows the sample 41 to be easily removed and scraped by hand. As such an adhesive, for example, an adhesive made of natural rubber, glue, or other petroleum products can be used. In this example, a transparent and somewhat glossy adhesive is used. The adhesive 30 is applied mainly to the face portion of the illustration 21. The sample 41 is pasted so as to hide the illustration 21 and the sentence 22 of the printed layer 20.

FIG. 5 is a plan view showing the ticket.
In this example, the ticket 43 includes two free ticket tickets 47 that can be broken at the perforation 45. A map of the store is printed on the back of each ticket ticket 47. If you go to this store with this ticket voucher 47, you can try these cosmetics for free. The ticket 43 is overlaid on the sample 41 described above, and a pasting margin 49 at the upper end is stuck to the base 3 with a removable adhesive. The size of the ticket 43 is larger than the size of the sample 41, and the sample 41, the print layer 20, and the like are hidden. The size of one ticket voucher 47 is a business card size, which is just a size that can be inserted into a regular slot or a card slot.

Next, the operation of the advertisement / advertisement printed matter 1 will be described.
When the consumer takes the printed material 1 and opens the fold 5, the ticket 43, which is the uppermost layer of the right section 3R, enters the eye. Since the ticket 43 is affixed to the substrate 3 with a peelable adhesive, it can be peeled off together with the ticket 43 or can be separated from the pasting margin 49 along the perforation 45 shown in FIG. Since one ticket voucher 47 is a business card size, it can be put in a regular slot or a wallet.

  When the ticket 43 is peeled off, the sample 41 is exposed. Since the sample 41 is also affixed to the base 3 with a removable adhesive 30, it can be easily detached from the base 3. After the sample 30 is removed, the face illustration 21 and the explanatory text 22 printed above and below it are exposed. The adhesive 30 remains on the illustration 21. Since the adhesive 30 is transparent and glossy, it can be visually confirmed that the adhesive 30 remains on the illustration 21. The consumer points to the part of the adhesive 30 on the illustration based on the explanation 22a printed above the illustration 21, "After taking a sample, rubbing your face will make your skin clean." The adhesive 30 is scraped off from the illustration 21 cleanly. This phenomenon is imaged in the explanation 22b printed below the illustration 21, "If you pack this, the old keratin will be removed."

  With this printed matter 1, the consumer receives a free trial ticket 45 and a sample 41 service. Then, when removing the ticket 43, he has a curiosity about what is under the ticket 43. Furthermore, after removing the sample 41, it is possible to enjoy the act of scraping off the adhesive 30.

In this example, the pamphlet for arrangement and posting has been described, but this printed matter can be applied to various other forms. For example, the material of the substrate 3 may be plastic, metal, etc. in addition to the paper and synthetic paper of this example, and the substrate 3 may be a magazine, a plate or a box in addition to a sheet. Etc.
The print layer 20 may be printed with illustrations, lotteries, barcodes (microbarcodes, etc.), homepage addresses, etc. using pictures, photographs, characters, numbers, and the like.

Further, the adhesive 30 may be made opaque by mixing a pigment with an adhesive that can be scraped off by hand. In this case, the print layer 20 can be hidden, which is more interesting psychologically. For example, when a lottery is printed on the printing layer 20 using the adhesive 30 as a scratch, the scratch layer can be formed with a simple structure, which can be more interesting.
In addition, as the sales promotion medium 40, discount tickets, special coupons, application postcards, coupon tickets, pocket tissues, and the like can be applied.

It is a top view which shows typically the state which opened the printed matter for advertisement and advertisement (folding flyer) based on embodiment of this invention. It is a top view which shows typically the state (distribution state) which folded the printed material for advertisement of FIG. It is a figure for demonstrating the structure of a sticking division, and is AA sectional drawing of FIG. It is a top view which shows a printing layer. It is a top view which shows a ticket.

Explanation of symbols

1 Advertising / advertisement printed matter 3 Substrate (paper)
3R Right section 3C Center section 3L Left section 5 Fold 20 Print layer 21 Illustration 22a, 22b Description 30 Adhesive layer 40 Promotional media 41 Sample 43 Ticket 45 Perforation 47 Ticket ticket 49 Pasting allowance

Claims (2)

Prints for the promotion of advertisements for products and services,
A substrate;
A printed layer printed on the substrate;
A promotional medium for the product or service placed on the printed layer;
A rubbable adhesive layer formed on the printed layer for adhering the promotional medium;
A printed matter for advertisement / advertisement characterized by comprising: The advertisement / advertisement according to claim 1, wherein the relationship between the printed layer and the adhesive layer expressed by rubbing off the adhesive layer indicates an action / effect of an object / service to be advertised / advertised. Printed material for advertising.

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