JP2007033936A - Advertisement output method and advertisement output device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement output method and an advertisement output device that can communicate a plurality of pieces of information, at the same time with consistency as a whole, and to enable respective pieces of information to be fully recognized and grasped. <P>SOLUTION: When a specified operation is done on a personal computer, a CPU starts an activation program from a hard disk (step S1) and reads still image information and repeated image information out of the hard disk. Furthermore, a DVD player reads first dynamic image information and second dynamic image information out of a DVD and outputs their RGB image data to the CPU 11 (step S2). The CPU discriminates the format of the respective pieces of information (step S3), makes settings relating to the respective pieces of information (step S4), and outputs RGB image data, corresponding to the respective pieces of information to a projector 2, according to setting information, so that a plurality of image data are allocated and projected (S6). <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement output method and an advertisement output apparatus, and more particularly to an advertisement output method and an advertisement output apparatus that allocate and display a plurality of advertisements that can be recognized independently in one screen.

  Conventionally, various advertisements have been performed by displaying an image, such as enlarging an image with a projector and displaying the image on a wall, or installing a large screen and displaying an image on the screen. In such advertisements, there are devised measures to make people interested, such as using images that attract people's attention, or playing sounds that are easy to get interested in along with the images. It has become possible to increase the advertising effect by turning the eyes to the advertising content (see, for example, Patent Document 1).

JP 2004-240118 A

However, the conventional technique has the following problems.
In other words, the conventional advertising method including the advertising method described in Patent Document 1 can display various images and can attract a lot of attention. However, it has a high advertising effect. Often not.

For example, since an image advertisement usually displays only one advertisement content on the screen, it must be a simple and monotonous advertisement.
More specifically, when displaying a video using a display, only one video is displayed at a time because only one video is displayed on the display. Therefore, the content is often biased toward either eye-catching or advertising content. Therefore, if the display content is biased toward something that attracts attention, the advertisement content is difficult to understand. If the display content is biased toward something that grasps the advertisement content, it is not interesting and it is difficult to attract attention.
Furthermore, even if the display contents are attractive, the display contents are limited to those who have a similar taste and cannot appeal to many potential consumers.

Therefore, it is conceivable to display a plurality of types of video images simultaneously by installing a plurality of displays. However, this method increases the cost, gives a complicated feeling, and is rather unsightly.
It is also conceivable to display a plurality of types of information at the same time by copying the advertising content to the edge of the video like a movie subtitle. However, in this method, it is difficult to say that the advertising effect is sufficiently raised because the person is interested in the video, not the subtitle, and the subtitle is not conspicuous. On the other hand, if the emphasis is on recognizing the content of the advertisement, if the subtitles are overlapped not only on the edges but also on the video, the video will be disturbed by the subtitles, making the video less interesting and difficult to attract attention .

  The present invention has been made in view of the above, and is capable of simultaneously transmitting a plurality of information while being coherent as a whole, and capable of sufficiently recognizing or grasping each information. It is an object to provide a method and an advertisement output device.

  In order to achieve the above object, the advertisement output method according to claim 1 is characterized in that at least one of the former information among the information constituting the advertisement content independently and the information constituting the auxiliary content for enhancing the advertisement. An information output step for outputting a plurality of information including the information input step for inputting a plurality of the information regardless of the format, and an identification step for identifying the format of the information input by the information input step, respectively A setting step for setting a display position, a size, and a display priority in the case of overlapping with respect to each piece of information identified by the identification step, and a display position, a size, and a setting set by the setting step, According to the priority of display, the allocation process for allocating each piece of information in one screen and the individual information allocated in one screen by the allocation process are independently performed Characterized in that it includes a display reproduction process of shown or reproduced, the.

That is, since the invention according to claim 1 displays or reproduces a plurality of information, it is possible to produce various presentations by combining information while giving a collective overall, and to perform a variety of advertisements. Can do. In addition, since a plurality of pieces of information are allocated and displayed or reproduced in one screen, each information can be sufficiently recognized. For example, one piece of information constitutes the advertising content itself (for example, the barber of a pet), and the other information is related information or surrounding information (for example, introduction of pet videos or animal hospitals) according to the taste of the viewer. By making the auxiliary content such as Is possible.
In addition, as a method of displaying or reproducing, there is a method of projecting an image on a wall or the like by a projector, or projecting an image on a large display.
In the following, the information constituting the advertising content will be appropriately referred to as advertising information, and the information constituting the auxiliary content that enhances the advertisement will be appropriately referred to as auxiliary information, respectively. Shall.

  The advertisement output method according to claim 2 is the advertisement output method according to claim 1, wherein the information constituting the advertisement content independently or the information constituting the auxiliary content to enhance the advertisement is text information, It is a still image, repetitive information for switching and repeating a plurality of still images at predetermined time intervals, or a moving image.

  In other words, since the invention according to claim 2 uses various types of information, it is possible to perform advertisements that are more diverse.

  The advertisement output method according to claim 3 is the advertisement output method according to claim 1 or 2, wherein the display position, the size, and the display priority for each piece of information set by the setting step are respectively set. It includes a changing process to be changed and a control process for controlling the assigning process so that the assignment is performed according to the information changed by the changing process.

  That is, the invention according to claim 3 can change the layout of the advertisement according to the situation, so that the so-called rubbing can be prevented, and an advertisement with different impressions can be made even for the same material.

  In addition, the advertisement output device according to claim 4 includes a plurality of pieces of information including at least one of the former information among the information constituting the advertisement content independently and the information constituting the auxiliary content for enhancing the advertisement. An advertisement output device for outputting, wherein the information input means inputs a plurality of the information regardless of the format, the identification means for identifying the format of the information input by the information input means, and the identification means For each piece of information, the setting means for setting the display position, the size, and the display priority in the case of overlapping, the display position, the size, and the display priority set by the setting means, Assigning means for assigning each piece of information in one screen, and display for displaying or reproducing each piece of information assigned in one screen by the assigning means independently. Characterized in that it comprises a live means.

That is, the invention according to claim 4 displays or reproduces a plurality of pieces of information, so that there is a variety of presentations by combining the information, and the advertisement is rich in diversity. Can do.
In addition, since a plurality of pieces of information are allocated and displayed or reproduced in one screen, each information can be sufficiently recognized. For example, one piece of information shall constitute the advertising content itself, and the other information shall constitute auxiliary content such as related information or surrounding information according to the taste of the viewer. It is possible to enhance the advertisement on the other side while making it recognize, and to achieve a high advertising effect.
Examples of the display reproduction means include a projector and a large display.

  Further, the advertisement output device according to claim 5 is the advertisement output device according to claim 4, wherein the information constituting the advertisement content independently or the information constituting the auxiliary content to enhance the advertisement is text information, It is a still image, repetitive information for switching and repeating a plurality of still images at predetermined time intervals, or a moving image.

  In other words, since the invention according to claim 5 uses various types of information, it is possible to perform advertisements that are more diverse.

  The advertisement output device according to claim 6 is the advertisement output device according to claim 4 or 5, wherein the display position, the size, and the display priority for each piece of information set by the setting means are respectively set. And changing means for changing, and control means for controlling the assigning means so as to perform assignment according to the information changed by the changing means.

  That is, the invention according to claim 6 can change the layout once displayed or reproduced according to the situation, so that it is possible to prevent waste and perform appropriate advertisement.

  Further, the advertisement output device according to claim 7 is the advertisement output device according to any one of claims 4 to 6, wherein the advertisement output device is stored by the moving image storage means for storing moving image information and the moving image storage means. Moving image output means for outputting moving image information in a format that can be directly output by the display / playback means, wherein the information input means inputs the moving image information output by the moving image output means. .

  That is, according to the seventh aspect of the invention, since information of a moving image with a large amount of information is processed in advance, the load when handling the information can be reduced, and other information can be processed smoothly. Therefore, high-quality display or reproduction can be performed, and a high advertising effect can be obtained. The format that can be output as it is means, for example, a format that allows CRT display by line input.

  As described above, according to the present invention (Claim 1), various advertisements can be performed according to a combination of information, while there is an overall unity, and various advertisements can be performed. Further, according to the present invention (Claim 2), it is possible to perform advertisements that are more diverse. Moreover, according to this invention (Claim 3), the suitable advertisement according to a condition can be performed. Further, according to the present invention (Claim 4), various advertisements can be performed by combining information, and a variety of advertisements can be performed, although there is an overall unity. In addition, according to the present invention (claim 5), it is possible to perform advertisements that are more diverse. Moreover, according to this invention (Claim 6), the suitable advertisement according to a condition can be performed. In addition, according to the present invention (claim 7), high-quality display or reproduction can be performed, and a high advertising effect can be obtained.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram schematically showing an advertisement output apparatus to which an advertisement output method of the present invention is applied.
The advertisement output device 100 includes a personal computer 1, a projector 2 connected to the personal computer 1, and a DVD player 3 connected to the personal computer 1.
As will be described later, the advertisement output device 100 uses the projector 2 to store advertisement information or auxiliary information stored in the personal computer 1 and advertisement information or auxiliary information (especially moving images) stored on a DVD using a projector 2. It is displayed on the screen 41 arranged in the above, and the advertisement is promoted by making the viewer recognize the contents of the advertisement.

FIG. 2 is a diagram showing a screen 41 projected by the projector 2.
The screen 41 is used as a screen for advertisement by the advertisement output device 100 and is a substantially rectangular screen projected by the projector 2.
On the screen 41, four images of a still image 51, a repeated image 52, a first dynamic image 53, and a second dynamic image 54 are allocated and displayed.

The still image 51 always displays the same image, and its display surface has a substantially rectangular shape and occupies an area of about a quarter of the upper left of the screen 41. Moreover, although illustration is abbreviate | omitted, the still image 51 is an image comprised by the character (text) which comprises advertisement content itself.
The repetitive image 52 is a display in which a plurality of still images are switched and displayed repeatedly at a predetermined time interval, and the display surface is substantially rectangular and occupies an area of about a quarter of the lower left of the screen 41. Yes.
The first dynamic image 53 displays a moving image, and its display surface has a substantially rectangular shape, and occupies an area of about a quarter of the upper right of the screen 41.
The second dynamic image 54 displays a moving image, and its display surface has a substantially rectangular shape, and occupies an area of about a quarter of the lower right of the screen 41.

Although not shown, the repetitive image 52, the first dynamic image 53, and the second dynamic image 54 constitute auxiliary content that enhances the advertisement, such as related information or peripheral information according to the taste of the viewer. It is an image to be.
Thus, four types of images are allocated and displayed on the screen 41 displayed by the advertisement output device 100. In the present embodiment, the still image 51 is the advertisement content itself, and the other information is auxiliary content that enhances the advertisement. In this way, the advertisement output device 100 makes the advertisement stand out and performs a variety of advertisements while allowing the viewer to fully recognize or grasp the contents of the advertisement.

FIG. 3 is a diagram showing an example of the hardware configuration of the personal computer 1.
The personal computer 1 includes a CPU 11, a ROM 12, a RAM 13, a hard disk (HD) 14, and a graphics card 15 as its hardware configuration.
The CPU 11 controls the entire personal computer 1 together with the OS. Specifically, the CPU 11 reads information from the hard disk 14 or the DVD player 3 according to a program stored in the hard disk 14 or the ROM 12, and stores information in the hard disk 14.

The ROM 12 stores various programs. Depending on the mode of use, the ROM 12 may store a control program for the personal computer 1.
The RAM 13 is used as a work area for the CPU 11. Specifically, information read from the hard disk 14 is temporarily stored.
The hard disk 14 stores various software programs (software) such as an operating system (OS), application programs, and drivers, and includes an application unit 141.

The application unit 141 includes an OS 142 that controls the entire personal computer 1, an activation program 143 that starts advertisement, still image information 144, repetitive image information 145, and setting information 146.
The still image information 144 is information on an image displayed as the still image 51.
The repetitive image information 145 is information of an image displayed as the repetitive image 52, and although not shown, the repetitive image information 145 includes a plurality of still image information and time information for displaying each still image.
The setting information 146 is displayed on the screen 41 when the image is displayed on the screen 41 with respect to each of the still image information 144, the repeated image information 145, first dynamic image information 361 and second dynamic image information 362 described later. This is information for setting the display position, the size, and the display priority in the case of overlapping.

  The graphics card 15 outputs an image signal to be output to the projector 2. The graphics card 15 also includes a VRAM that stores an image signal to be output, and an image output interface (image output I / F) that outputs the processed image signal to the projector 2. The image output I / F outputs RGB image data developed in the VRAM to the projector 2. Also, an image input interface (image input I / F) is provided, and video line input is also possible.

FIG. 4 is a diagram showing an example of the hardware configuration of the DVD player 3.
The DVD player 3 includes a CPU 31, a ROM 32, a RAM 33, a hard disk (HD) 34, a graphics card 35, and a DVD 36 as hardware configurations.
The CPU 31 controls the entire DVD player 3 together with the OS. Specifically, the CPU 31 reads information from the hard disk 34 or the DVD 36 in accordance with programs stored in the hard disk 34 or the ROM 32.
The ROM 32 stores various programs. Depending on the mode of use, the ROM 32 may store a control program for the DVD player 3.
The RAM 33 is used as a work area for the CPU 31. Specifically, information read from the DVD 36 is temporarily stored, or compression is expanded.

The hard disk 34 stores various software programs (software) such as an operating system (OS), application programs, and drivers, and includes an application unit 341.
The application unit 341 includes an OS 342 that controls the entire DVD player 3.

The graphics card 35 outputs an image signal to be output to the personal computer 1. The graphics card 35 also includes a VRAM that stores an image signal to be output, and an image output interface (image output I / F) that outputs the processed image signal to the personal computer 1. The image output I / F outputs RGB image data developed in the VRAM to the personal computer 1.
The DVD 36 includes first dynamic image information 361 and second dynamic image information 362.
The first dynamic image information 361 is moving image information displayed as the first dynamic image 53.
The second image information 362 is information on a moving image displayed as the second dynamic image 54. In the figure, it is assumed that two moving images are stored in a single DVD, but video can be output independently.

Next, a functional configuration of the advertisement output device 100 will be described.
FIG. 5 is a diagram illustrating an example of a functional configuration of the advertisement output device 100.
The advertisement output device 100 has, as its functional configuration, an information input unit 61, an identification unit 62, a setting unit 63, an allocation unit 64, a display reproduction unit 65, a video storage unit 66, and a video output unit 67. It has.
The information input unit 61 inputs a plurality of information regardless of the format. Information is input by reading or receiving each piece of stored information. The function of the information input unit 61 can be realized by the CPU 11, the ROM 12, the RAM 13, the activation program 143, and the like, for example.

The identification unit 62 identifies the format of the information input by the information input unit 61. Here, identifying the format of information specifically refers to whether the information is a still image, a repeated image, or a dynamic image, and the format of an image or video (GIF, JPEG, BMP, TIFF, MPEG , AVI, WMP, etc.). The function of the identification unit 62 can be realized by, for example, the CPU 11, the ROM 12, the RAM 13, the activation program 143, and the like.
The setting unit 63 sets the display position, the size, and the display priority in the case of overlapping for each piece of information identified by the identification unit 62. The setting contents are stored in the hard disk 14 in association with each information. The setting unit 63 can realize its function by, for example, the CPU 11, the ROM 12, the RAM 13, the hard disk 14, and the startup program 143.

The assigning unit 64 assigns each piece of information in one screen according to the display position, size, and display priority set by the setting unit 63. The allocation unit 64 can realize its function by the CPU 11, ROM 12, RAM 13, graphics card 15, activation program 143, and the like.
The display / playback unit 65 displays or plays back each piece of information assigned by the assignment unit 64. Thereby, a plurality of advertisement information and auxiliary information can be displayed. The display / playback unit 65 can realize the function by, for example, the CPU 11, the ROM 12, the RAM 13, the projector 2, the activation program 143, and the like.

The moving image storage unit 66 stores moving image information. The function of the moving image storage unit 66 can be realized by the DVD 36, for example.
The moving image output unit 67 outputs the moving image information stored in the moving image storage unit 66 as a format that can be output as it is by the display reproduction unit 65. The moving image output unit 67 can realize the function by, for example, the CPU 31, the ROM 32, the RAM 33, the graphics card 35, the activation program 143, and the like.

Next, the flow of advertisements by the advertisement output device 100 will be described.
FIG. 6 is a flowchart showing the flow of advertisements by the advertisement output apparatus 100.
First, when a predetermined operation is performed on the personal computer 1 by the user, the CPU 11 performs a process of starting up the activation program 143 from the application unit 141 (step S1). Then, the still image information 144 and the repeated image information 145 are read from the application unit 141 of the hard disk 14 via the CPU 11 in accordance with the activation program 143. Further, the first dynamic image information 361 and the second dynamic image information 362 are read from the DVD 36, and an image signal to be output is developed in the VRAM according to the information. Then, the image data expanded in the VRAM is output to the personal computer 1 (step S2).

  Next, the identification unit 62 identifies the format of each input information (step S3), and reads the setting information 146 set by the setting unit 63 (step S4). Note that the setting at this time may be one in which a setting screen is projected by the projector 2 and the user interactively operates and sets on the screen, or the initial setting information or the like is used as it is. There may be. Here, it is assumed that the image based on each information is set to divide the screen into equal areas by the initial setting.

  Then, the image signal to be output is developed on the graphics card 15 according to the information according to the setting information 146. Specifically, each image signal is output so that each image is allocated within one screen (step S5). Then, the RGB image data developed in the VRAM is output to the projector 2, and the projector 2 displays the image data (step S6). The display screen is the screen 41 as shown in FIG. 2, and a plurality of pieces of information are allocated and displayed within one screen.

  In addition, the layout in the screen 41 can be changed from this state. That is, although not shown in the figure, the personal computer 1 includes a mouse, for example, and when changing the layout, the display position, The size and the priority order in the case of overlapping are changed, and the contents are displayed (YES in step S7 → step S8 → step S5 → step S6). The screen 21 in this state is shown in FIG.

As described above, in this embodiment, since a plurality of pieces of information are displayed or reproduced, various advertisements can be performed by combining information, and there is a variety of advertisements, although there is an overall unity. it can.
In addition, since a plurality of pieces of information are allocated and displayed or reproduced in one screen, each information can be sufficiently recognized or grasped.
In addition, since various types of information are used, it is possible to carry out advertisements that are more diverse.
Moreover, since the layout of the advertisement can be changed according to the situation, an appropriate advertisement can be performed.
Further, since the first dynamic image information 361 and the second dynamic image information 362 having a large amount of information are processed in advance, the load when handling information on the personal computer 1 can be reduced, and other information can be processed smoothly. Therefore, high-quality display or reproduction can be performed, and a high advertising effect can be obtained.

  The present invention is not limited to the embodiments described above, and various modifications can be made within the scope of the claims. For example, the personal computer 1 may be provided with a line input terminal so that a moving image different from the DVD player 3 can be handled. For example, it is possible to capture a captured image. In addition, although the above-mentioned example is an aspect which provides 4 screens in 1 screen, it is not limited to this, 3 screens or 6 screens may be sufficient. At this time, all can be used as advertisement information, and auxiliary information can be incorporated according to the situation.

It is the figure which showed simply the advertisement output device to which the advertisement output method of the present invention is applied. It is the figure which showed the screen projected by the projector. It is the figure which showed an example of the hardware constitutions of a personal computer. It is the figure which showed an example of the hardware constitutions of a DVD player. It is the figure which showed an example of the functional structure of an advertisement output device. It is the flowchart which showed the flow of the advertisement promotion by an advertisement output device. It is the figure which showed the screen which changed the layout.

Explanation of symbols

51 still image 52 repetitive image 53 first dynamic image 54 second dynamic image 61 information input unit 62 identification unit 63 setting unit 64 allocation unit 65 display reproduction unit 66 video storage unit 67 video output unit

Claims (7)

An information output method for outputting a plurality of pieces of information including at least one of the former information among the information constituting the content of the advertisement independently and the information constituting the auxiliary content to enhance the advertisement,
An information input step of inputting a plurality of the information regardless of its format;
An identification step for identifying each type of information input by the information input step;
For each piece of information identified by the identification step, a setting step for setting a display position, a size, and a display priority in the case of overlapping,
An allocation step of allocating the respective information in one screen according to the display position, size, and display priority set by the setting step;
A display / reproduction step of independently displaying or reproducing each piece of information allocated in one screen by the allocation step;
An advertisement output method comprising:   The information constituting the content of the advertisement independently or the information constituting the auxiliary content that enhances the advertisement is text information, a still image, repetitive information for switching and repeating a plurality of still images at predetermined time intervals, or a moving image. The advertisement output method according to claim 1, wherein: A change step for changing the display position, size, and display priority for each piece of information set by the setting step;
A control process for controlling the allocation process so as to perform allocation according to the information changed by the change process;
The advertisement output method according to claim 1 or 2, further comprising: An advertisement output device that outputs a plurality of pieces of information including at least one of the former information out of information constituting the content of the advertisement independently and information constituting the auxiliary content to enhance the advertisement,
Information input means for inputting a plurality of the information regardless of its format;
Identification means for identifying the format of information input by the information input means;
For each piece of information identified by the identification means, a setting means for setting a display position, a size, and a display priority when overlapping,
In accordance with the display position, size, and display priority set by the setting means, the assigning means for assigning the respective information within one screen;
Display / playback means for independently displaying or playing back each piece of information assigned in one screen by the assigning means;
An advertisement output device comprising:   The information constituting the content of the advertisement independently or the information constituting the auxiliary content that enhances the advertisement is text information, a still image, repetitive information for switching and repeating a plurality of still images at predetermined time intervals, or a moving image. The advertisement output device according to claim 4. Changing means for changing the display position, size, and display priority for each piece of information set by the setting means;
Control means for controlling the assignment means so as to perform assignment according to the information changed by the change means;
The advertisement output device according to claim 4, further comprising: Video storage means for storing video information;
Video output means for outputting the video information stored by the video storage means in a format that can be directly output by the display reproduction means,
The advertisement output device according to any one of claims 4 to 6, wherein the information input unit inputs information about the moving image output by the moving image output unit.

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