JP2006318164A - Store operation management method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a store operation management method capable of performing a business operation at a store without taking a risk etc. caused by an economical burden and a failure even though burden of a head office is light and a business officer is a sole proprietor. <P>SOLUTION: Data of sales amount of a store transmitted from a store terminal 30 is stored into a sales amount data management file section 11 of a server 10, and data of business operation costs transmitted from a head office terminal 20 is stored into a business operation cost data management file section 12 using a computer network system 1 having a server 10, the store terminal 30 to be managed by the business officer who is entrusted the business operation at the store offered from the head office, and the head office terminal 20 to be managed from the head office which pays the business operation costs generated by the business operation at the store by the business officer. Then operating profits are calculated by subtracting the business operation costs from the sales amount of the store within a predetermined period, and expenses for commission objected to be paid to the business officer of the store is calculated based on the operating profits by the server 10. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a store management method using a computer network system.

  For example, as in the so-called franchise chain method, there is a chain-operated store management type that provides management know-how from the headquarters to member stores and pays royalties from the member stores to the headquarters.

  According to the conventional chain-deployment type store management system, the headquarters has the advantage that it can rapidly expand its business with small capital, and can manage the store without any experience at member stores.

  In addition, as a conventional technology, franchise member stores that support franchise member stores by distributing instruction information for technically guiding franchise member stores to a plurality of member store terminals from a headquarters server via a communication network such as the Internet. There is a support system (see, for example, Patent Document 1).

JP 2002-342556 A

  However, in the conventional chain development type store operation management system, the headquarters had to create a manual and provide guidance in order to equalize the products and services provided by the member stores. Also, new products and services had to be developed, and these efforts were a heavy burden for the headquarters.

  In addition, the member stores only provide products and services according to the so-called manual provided and instructed by the headquarters, and it is not allowed to deviate from this. Therefore, the range that member stores can determine at their own discretion is extremely narrow compared to independent self-employed stores, and there was a sense of lack of interest as a business. Therefore, many franchisees have set the future goal of independent management after learning management know-how such as financial management and employee education provided by the headquarters.

  However, in the case of independent self-employment, for example, credit cannot be obtained from the beginning, so a merchandise wholesaler requests cash transactions, refuses wholesale or transportation, and purchase prices are set unreasonably high. There is a risk of it. In addition, there is a way to partner with a company that purchases and transports merchandise on condition that royalty payments are made, but it is necessary to bear the funds for opening the store to be independent, and the economic burden is large. There is no substitute.

  In addition, even after learning the management know-how provided by the headquarters as a member store, it was not educated as an individual business owner, so when trying to start a business independently, it is unclear due to lack of experience There are many points, and there is a risk of management failure. And if management fails, you will be burdened with a large amount of debt, and there is great concern about independence. Therefore, there is a great deal of anxiety about financial burdens and failures, and the hurdles to be completely independent are extremely high, and many people have been hesitant to become independent while having the will of independence. .

  The present invention has been made in view of these problems, and the purpose of the present invention is to manage a plurality of stores at a light burden at the headquarters. Without incurring an economic burden on the sales activities of the store, there is no risk of debt being incurred even if the store management fails, and it is possible to easily carry out the sales activity in the store, equivalent to the case of independent management Is to provide a store operation management method that can satisfy the desire of independent management.

  The store operation management method according to the invention described in claim 1 that solves the above problem is a store terminal managed by a sales manager who is a business owner who is entrusted with a business activity in a store provided by the headquarters. And a store operation management method for managing the store using a computer network system having a headquarters terminal managed by the headquarters that bears the business activity costs generated by the sales manager in the store by the sales manager. The store terminal sends the sales amount data of the sales amount sold by the sales manager in the store to the server, and the server receives the sales amount data transmitted from the store terminal and manages the sales amount data. By using the sales data storage step stored in the file section and the headquarters terminal, the sales activity expenses data of the sales activity expenses is sent to the server. , Based on the sales amount data stored in the sales amount data management file part by the server and the sales activity cost data storage step of receiving the sales activity cost data transmitted from the headquarters terminal and storing it in the sales activity cost data management file part The store sales amount for the specified period is calculated, the store activity cost for the specified period is calculated based on the sales activity cost data stored in the operating cost data management file section, and the operating activity cost is subtracted from the sales amount. Calculating the operating profit for a given period of the store, calculating the target commission paid to the store sales manager based on the operating profit, and subtracting the target commission from the operating profit to calculate the profit received by the headquarters Including a calculation step.

  According to the first aspect of the present invention, the server calculates the sales amount of the store in a predetermined period based on the sales amount data stored in the sales amount data management file part in the sales amount data storing step, and the operating activity cost Based on the business activity cost data stored in the sales amount data management file part in the data storage step, the business activity cost of the store in a predetermined period can be calculated. Then, by subtracting the operating activity cost from the sales amount of this store, you can calculate the operating profit of the store for a given period, and calculate the target consignment fee to be paid to the sales manager of the store based on the operating profit The profit received by the headquarters can be calculated by subtracting the target commission from the operating profit.

  According to this store management operation method, the headquarters only needs to select a person who becomes a sales manager who entrusts the sales activities in the store. Compared with the conventional chain operation type store operation management method such as a franchise chain. Thus, it is not necessary to create a store manual or train sales activities, and store management can be performed very easily. Therefore, the headquarters can manage and manage a plurality of stores with a light burden. Moreover, what subtracted the object commission fee from operating profit can be obtained as profit.

  On the other hand, the sales manager has nothing to do with the sales activities at the store, except for the promise that the consignment fee is calculated based on the operating profit obtained by subtracting the operating activity costs from the sales amount. Rather, he is a sole proprietor, has wide authority in sales activities at the store, and can carry out sales activities within the same discretion as operating and managing his own store independently.

  Accordingly, new products and services can be provided by one's own ingenuity, and the sales manager's desire to be independent independently can be fully satisfied. And since the headquarters bears the store and operating activity costs necessary for sales activities, the sales manager can carry out sales activities at stores without taking financial burdens such as opening funds, and it failed temporarily However, there is no risk such as debt, and you can operate the store freely as you think. In addition, since the request for the delivery cost of merchandise by the supplier is not the sales manager but the headquarters, it is possible to receive the delivery of merchandise etc. with the credit of the headquarters and make the delivery cost low. be able to.

  Further, according to the store management method according to the present invention, the sales manager increases the operating income by suppressing the operating activity cost, thereby increasing the operating profit and increasing the target commission paid from the headquarters. Can be. Therefore, the target commission can be increased, and the sales manager can be motivated to work, and the quality of products and services can be improved.

  The invention described in claim 2 is the store operation management method according to claim 1, wherein the business activity cost data storage step is performed at a headquarters terminal from a predetermined supplier to a store in response to a delivery request from a sales manager. The method includes a step of transmitting data of delivery cost charged to the headquarters from a supplier when the product is delivered to the server as operating activity cost data.

  The invention described in claim 2 limits the contents of the business activity cost data storage step described in claim 1, and according to this, the delivery cost data of the commodities included in the business activity cost is It can be stored in the operating activity cost data management file section as activity cost data, and the calculation of operating profit and the calculation of the target consignment fee can be made quickly and accurately.

  The invention according to claim 3 is the store operation management method according to claim 1 or 2, wherein, at the headquarters terminal, the headquarters employee dispatched from the headquarters to the store in response to a dispatch request from the sales manager is responsible for the sales at the store. A process of transmitting employee salary data generated by assisting a person's sales activities to the server as sales activity cost data.

  The invention of claim 3 limits the contents of the business activity cost data storage step described in claim 1 or 2, and according to this, the employee salary data included in the business activity cost is converted into the business activity cost data. Can be stored in the business activity cost data management file section. Accordingly, the calculation of operating profit and the calculation of the target consignment fee can be performed quickly and accurately.

  The invention of claim 4 is the store operation management method according to any one of claims 1 to 3, wherein the sales activity cost data storage step is performed by the sales manager at the store in charge of the sales activity at the store. The method includes the step of transmitting, to the server, data on utility costs generated according to a request from a predetermined supplier and charged to the headquarters as the business activity cost data.

  The invention of claim 4 limits the contents of the business activity cost data storage step described in any one of claims 1 to 3, and according to this, the utility costs included in the business activity costs Data can be stored in the business activity cost data management file section as business activity cost data. Accordingly, the calculation of operating profit and the calculation of the target consignment fee can be performed quickly and accurately.

  According to the invention of the store management method described above, it is possible for the headquarters to reduce the burden of managing the store. And for sales managers, they can easily carry out sales activities in stores without incurring financial burdens, risk of incurring debts even if store management fails, and independently. The wide authority equivalent to the case of self-employment is recognized, and the desire to be independent independently can be fully satisfied.

  Next, embodiments of the present invention will be described with reference to the drawings.

  FIG. 1 is a diagram illustrating an example of a configuration of a system 1 that realizes a store operation management method according to the present embodiment.

  The system 1 is configured by a computer network system in which a server 10 and a plurality of terminals 20 and 30 are connected by a network 2, and includes a server 10, a headquarter terminal 20, and a store terminal 30.

  This system 1 is a person who has outsourced sales activities as a store manager at the headquarters and the store provided by the headquarters, in other words, a trustee who has signed an outsourcing contract with the headquarters (hereinafter referred to as sales responsibility). Used). The sales manager is not an employee of the headquarters but an independent business owner independent of the headquarters. For example, the headquarters concludes a store manager's outsourcing contract with a person who has retired from the headquarters after accumulating professional training as an employee of the headquarters in the past and acquiring techniques recognized as individual craftsmen.

  A trust-type business that promotes "store management without failure" by collaborating with the skills of individual craftsmen specialized in professional occupations and the management capabilities of the company organization by managing and managing stores using this system 1 The model is realized.

  In this business model called the trust method, the headquarters provides the sales manager with a store, and bears operating activity costs (for example, utility costs, material costs, labor costs, etc.) generated by sales activities at the store. It is supposed to be. The contract is determined based on the operating profit calculated by using the sales amount and the operating activity cost during a predetermined period, and paid to the sales manager as a reward.

  Employees working at the store are dispatched from the headquarters by employees of the headquarters or employees of the dispatching company (hereinafter referred to as headquarters employees, etc.) in response to a dispatch request from the sales manager. The salaries of headquarters employees are set according to their abilities, and that salary is included in operating expenses. If, due to the circumstances of the headquarters, employees at the headquarters cannot be dispatched from the headquarters in response to a dispatch request from the sales manager, a predetermined penalty amount will be added to the target consignment fee as a penalty for the headquarters. The In addition, when the number of business days of the store falls below the preset minimum number of business days, a contract in which a predetermined penalty amount is subtracted from the target commission fee as a penalty for the sales manager.

  The server 10 of this system is connected to the store terminal 20 and the headquarters terminal 30 via the network 2, and communicates with the store terminal 20 and with the headquarters terminal 30, respectively. It has a function to calculate the target consignment fee to be paid. The network 2 may be a dedicated communication line or a public telephone communication line such as the Internet.

  The store terminal 20 is managed by a sales manager. For example, sales data of sales amount sold by sales activities in the store, delivery request data requesting the headquarters to deliver goods such as goods and raw materials, employees of the headquarters in the store The transmission means for transmitting the dispatch request data for requesting the dispatch to the server 10 is provided.

  The headquarters terminal 30 receives receiving request data, dispatch request data, etc. transferred and distributed from the store terminal 20 via the server 10 from the server 10, and stores the merchandise from a predetermined supplier to the store according to the delivery request data. Employees of the headquarters dispatched from the headquarters to the store in accordance with the dispatch request data and the data on the delivery cost of the merchandise requested from the supplier to the headquarters when the material is delivered assist the sales manager in the store Sending means for transmitting various operating activity data, such as employee salary data generated by the company, data on utility bills generated according to business activities at the store and charged to the headquarters from a predetermined supplier to the server 10 And have.

  FIG. 2 is a diagram illustrating an example of functional blocks of the server 10 illustrated in FIG. 1, and conceptually illustrates only a portion related to the present invention among the functions of the server 10. 2 are realized by a central processing unit (CPU), a software program, and a storage device such as a hard disk and an internal memory in the hardware configuration of the server 10.

  The server 10 includes a sales amount data management file unit 11, an operating activity cost data management file unit 12, an operating profit calculation unit 13, and a target commission fee calculation unit 14. The sales amount data management file unit 11 has a function of storing sales amount data transmitted from the store terminal 30 in association with specific information such as a store code and a date of sales.

  The business activity cost data management file unit 12 has a function of storing the business activity cost data transmitted from the headquarters terminal 20 or the store terminal 30 in association with specific information such as the store code and the date of sales. . The business activity cost data management file unit 12 includes, for example, a delivery cost data management file that files delivery cost data, an employee salary data management file that files employee salary data, and a utility bill that files utility data. Includes data management files.

  The operating profit calculation unit 13 has a processing function of calculating operating profit by subtracting the operating activity cost in the period from the sales amount in a predetermined period of the store. For example, when calculating the operating profit of the previous month, the sales amount of the store in the previous month and the operating activity cost of the store in the previous month are calculated. Then, a process of calculating the operating profit of the store in the previous month is performed by subtracting the operating activity cost from the sales amount.

  FIG. 3 is a diagram illustrating an example of a calculation table for calculating an operating profit for a predetermined year when the business activity at a store is a restaurant business. The calculation table is provided with data input fields for sales amount (a), operating activity cost (b), and operating profit (c) in a given year. The business activity costs (b) include material costs, labor costs, communication costs, repair costs, utilities costs, consumables costs, sales promotion costs, advertising costs, hygiene costs, and the like. The material cost is the cost of ingredients used in sales activities at the store, the labor cost is the employee salary generated by the headquarters staff dispatched from the headquarters to the store and assisting the sales manager in the store, The utility bill is a cost generated in accordance with a business activity at a store and charged to the headquarters from a predetermined trader.

  The sales activities at the store are not limited to the restaurant business, but may be other business formats. For example, if the sales activity at a store is an article sales business such as a boutique or imported miscellaneous goods, instead of material costs, purchase costs for goods are included in the sales activity costs. Will be charged. In addition, if the sales activities in the store are, for example, medical businesses such as pediatric clinics, internal medicine clinics, surgical clinics, ophthalmology clinics, dental clinics, and beauty businesses such as esthetic salons, leasing and consumption of equipment and equipment Costs of goods are included in operating activity costs, and these operating activity costs are charged to the headquarters.

  The operating profit calculation unit 13 extracts data corresponding to each item of the calculation table shown in FIG. 3 from the sales amount data management file unit 11 and the operating activity cost data management file unit 12, and puts them in each item of the calculation table, The process of calculating the operating profit is performed.

  The target consignment fee calculation unit 14 has a function of performing processing for calculating a target consignment fee to be paid to the sales manager based on the operating profit calculated by the operating profit calculation unit 13. The target consignment fee calculation unit has a calculation table for calculating the target consignment fee according to the operating profit, and calculates the target consignment fee by referring to the calculation table.

  A plurality of types of calculation tables are prepared in advance, and are set for each store according to various conditions such as the past sales situation of the store, location conditions, the number of seats in the store, the sales floor area, and the like. In addition, the calculation table is set so that a large amount of consignment fees are paid to a sales manager who has a high ability to manage a store. The ability of the sales manager is ranked in a plurality of stages according to preset internal standards of the headquarters, and is judged for each sales manager.

  FIG. 4 is a diagram illustrating an example of a calculation table for calculating a target commission fee. The calculation table is set so that the operating profit is divided for each predetermined amount area, and the target commission fee increases as the amount area increases. For example, in the calculation table shown in FIG. 4, when the operating profit of the previous month is 0 yen to 4 million yen, 400,000 yen is calculated as the target commission, and the operating profit of the previous month is 4 million yen to 4.5 million yen. In this case, 433,000 yen is set as the target commission fee.

  In the system 1 having the above configuration, the sales amount data of the sales amount sold by the sales activity at the store is transmitted from the store terminal 30 to the server 10. The sales amount data may be transmitted in real time every time sales are made online, and once every morning and afternoon, after a day of business, every week, etc. Also good. Upon receiving the sales amount data from the store terminal 30, the server 10 stores the sales amount data in the sales amount data management file unit 11 in association with specific information such as the store code and the date of sales (sales amount data storage step).

  In addition, sales activity cost data of sales activity costs is transmitted from the headquarters terminal 20 or the store terminal 30 to the server 10. Upon receiving the business activity cost data, the server 10 stores the business activity cost data in the business activity cost data management file unit 12 in association with specific information such as the store code and date (sales activity cost data storage step).

  The business activity cost data transmitted from the headquarters terminal 20 to the server 10 includes delivery cost data, employee salary data, and utility costs data. The delivery cost data in the business activity cost data management file unit 12 is included. They are stored in the management file, employee salary data management file, and utility cost data management file.

  The server 10 calculates the sales amount for a predetermined period of the store based on the sales amount data stored in the sales amount data management file unit 11, and sales activity cost data stored in the business activity cost data management file unit 12. Based on the above, the operating activity cost for a predetermined period of the store is calculated.

  Then, subtract the operating activity costs from the sales amount to calculate the operating profit for a predetermined period of the store, refer to the calculation table based on the calculated operating profit, and calculate the consignment fee that the headquarters pays to the sales manager At the same time, the profit received by the head office is calculated by subtracting the target commission from the operating profit (calculation step).

  By performing store management using the system 1 described above, a business model called a trust method can be easily realized. Therefore, the headquarters only needs to select personnel who will become sales managers entrusting sales activities in stores, and compared with conventional store development management methods such as chain development such as franchise chains, There is no need to create or educate sales activities, and store management can be performed very easily.

  Therefore, the headquarters can manage and manage a plurality of stores with a light burden, and can easily increase the number of stores. In addition, the headquarters bears the operating activity costs incurred by the sales activities in the store on behalf of the sales manager, but can receive the profit obtained by subtracting the target commission fee from the operating profit.

  For example, among business activity costs, merchandise is purchased in a lump by the headquarters in response to a request from a sales manager, so the delivery cost can be reduced by mass purchase. In addition, the headquarters has continued commercial transactions with suppliers, and since there is an accumulation of trust with each other, the delivery cost of merchandise is set at an unreasonably high price as for newly independent individuals. It is never done.

  On the other hand, the sales manager has nothing to do with the sales activities at the store, except for the promise that the consignment fee is calculated based on the operating profit obtained by subtracting the operating activity costs from the sales amount. Rather, he is a sole proprietor, has wide authority in sales activities at the store, and can carry out sales activities within the same discretion as operating and managing his own store independently.

  Accordingly, new products and services can be provided by one's own ingenuity, and the sales manager's desire to be independent independently can be fully satisfied. In addition, since the headquarters bears the store and operating activity costs necessary for sales activities, the sales manager can carry out sales activities at stores without taking financial burdens such as opening funds, and it has failed. However, there is no risk such as debt, and you can operate the store freely as you think.

  Further, the sales manager can increase the sales profit while suppressing the operating activity cost, thereby increasing the operating profit and increasing the target commission paid from the headquarters. Therefore, the target commission can be increased, and the sales manager can be motivated to work, and the quality of products and services can be improved.

  The sales manager may continue the contract as it is, and when he / she learns business activities in general through such store operation methods and obtains management know-how and independent funds, he / she cancels the contract and becomes completely independent from the headquarters. Yes, you can broaden your future choices.

  In addition, this invention is not limited to the above-mentioned embodiment, A various change is possible in the range which does not deviate from the meaning of this invention. For example, in the above-described embodiment, the case where the sales manager requests the dispatch of the headquarters employee as an employee has been described as an example. However, when the sales manager performs sales activities alone in the store, Expenses are not included in operating expenses. In the above-described embodiment, the case of a plurality of stores has been described as an example, but one store may be used.

  Furthermore, the sales manager and the store do not have to correspond one-to-one. For example, one sales manager may conduct business activities simultaneously in a plurality of stores, or two or more sales managers in one store. May cooperate in sales activities.

It is a figure which shows an example of a structure of the system which implement | achieves the store management method concerning this Embodiment. It is a figure which shows an example of the functional block of the server shown in FIG. It is a figure which shows an example of the calculation table which calculates an operating profit. It is a figure which shows an example of the calculation table which calculates object commission fee.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 System 2 Network 10 Server 11 Sales amount data management file part 12 Sales activity expense data management file part 13 Operating profit calculation part 14 Target commission fee calculation part 20 Headquarters terminal 30 Store terminal

Claims (4)

Servers, store terminals managed by a sales manager who is an individual business owner entrusted with sales activities provided by the headquarters, and operating expenses incurred by the sales managers in the stores A store operation management method for performing store operation management using a computer network system having a headquarters terminal managed by the headquarters,
In the store terminal, the sales manager transmits the sales amount data of the sales amount sold by the sales activity in the store to the server, and the server receives the sales amount data transmitted from the store terminal. Sales data storage step including the process of storing in the sales data management file part,
In the headquarters terminal, the business activity cost data of the sales activity cost is transmitted to the server, and in the server, the business activity cost data transmitted from the headquarters terminal is received and stored in the business activity cost data management file unit. A sales activity cost data storage step including a process to perform;
In the server, the sales amount of the store in a predetermined period is calculated based on the sales amount data stored in the sales amount data management file unit, and the sales activity cost data stored in the business activity cost data management file unit Based on the operating profit, the operating activity cost of the store is calculated based on the operating profit. A calculation step including a step of calculating a target consignment fee to be paid to a person and subtracting the target consignment fee from the operating profit to calculate a profit received by the headquarters. The operating activity cost data storage step includes:
In the headquarters terminal, in response to a delivery request from the sales manager, the delivery cost data charged to the headquarters by the supplier from the predetermined supplier is sent to the store as the operating cost data. The store operation management method according to claim 1, further comprising a step of transmitting to the server. The operating activity cost data storage step includes:
In the headquarters terminal, the employee of the employee who was generated by the headquarters employee dispatched from the headquarters to the store in response to a dispatch request from the sales manager assists the sales manager in the store. The store operation management method according to claim 1, further comprising a step of transmitting salary data as the business activity cost data to the server. The operating activity cost data storage step includes:
In the headquarters terminal, a step of transmitting, to the server as data on business activity costs, data on utility costs generated by a sales representative in response to a business activity at the store and charged to the headquarters from a predetermined supplier. The store operation management method according to any one of claims 1 to 3, wherein

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