JP2006313204A - Advertising display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertising display method for quickly and easily exchanging an advertising display body without requiring much cost and working by a skilled worker in response to change of an advertiser and modification or the like of an advertising content. <P>SOLUTION: The advertising display method comprises a step of forming a magnetic substrate 3 comprising a magnetic body such as steel of a surface on a wall face 2 of a building such as the building, a cinema house, and an event place, and magnetizing an advertising matter comprising a magnet sheet 6 displaying advertisement on the surface. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to an advertisement display method for installing an outdoor advertisement sheet on an outer wall surface of a building such as a building, and in particular, to quickly and easily exchange an advertisement sheet according to an advertiser change, an advertisement content change, and the like. In addition, the present invention relates to an advertisement display method that can maintain the display state of the advertisement sheet that is always orderly and stable without causing the advertisement sheet to peel off.

  Outdoor advertisements using the outer wall surface of buildings such as buildings and event venues are frequently performed. Compared to displaying advertisements on billboards etc., outdoor advertisements that use the outer walls of buildings can display large-scale advertisements at high places facing the road, making it easier to enter the pedestrian's field of view. large.

  As a typical outdoor advertisement using the outer wall surface of a building, there is a method of applying an adhesive to a poster made of paper or the like on an adhesive substrate of an advertisement display body constructed on the outer wall of the building. In such an advertisement display method, in order to prevent the poster from peeling off or unevenness in the adhered poster, apply an adhesive evenly on the back of the poster and prevent air from entering. Adhesive work that requires careful and skillful work by workers with specialized skills is unavoidable, which necessitates a lot of time, effort, and a large amount of money when exchanging advertisements. Furthermore, since the adhesive is cured after a lapse of time after bonding, there is a problem that the operation of removing the unnecessary poster is very complicated and time-consuming when the advertisement is exchanged.

  Further, there is a method of adhering a poster while peeling off the release paper of a sticker type poster on which an adhesive is previously applied and a release paper is adhered thereon. Even in such a method, it is difficult to attach a large poster horizontally. In particular, in the case of a large poster, a plurality of posters are laminated so as to be adjacent to each other to form one display body. In this case, it is very difficult to match the pictures, and further, air is stuck on the adhesive substrate of the advertisement display body. Because it is easy to enter, it is necessary to perform a bonding work requiring careful and skill by an operator having specialized skills. Therefore, when exchanging advertisements, a lot of time, labor, and a large amount of money were required. Furthermore, since the pressure-sensitive adhesive hardens after a lapse of time after bonding, there is a problem that the operation of removing the unnecessary poster is very complicated and time-consuming when the advertisement is exchanged.

  In particular, when an advertiser is changed or the content of an advertisement is changed in a short period of time, such as at an event venue, the exchange work is cumbersome and time-consuming even though it is necessary to quickly exchange the poster. In addition, it is ideal to exchange advertisements according to the product cycle even in cases where advertisements are displayed for a relatively long period of time, but in the end, they are often left as they are due to the troublesomeness of exchange. Furthermore, there is also a problem that the landscape of the building is disturbed because the large-sized adhesive substrate remains on the building outer wall when there is no request for advertisement.

  By the way, it is conceivable to use a magnet sheet as an easily detachable advertisement display body that can solve the above problems (Patent Document 1). The advertisement display body made of a magnetic sheet described in Patent Document 1 has a thin printed sheet made of paper or a synthetic resin film laminated on one surface of the magnet sheet body, and a copier, printer, plotter, etc. A display body such as a picture or an advertisement is printed by a printing machine.

Since this magnet sheet can be magnetically attached only to a magnetic material, it is easy to magnetically attach to a steel substrate such as a forehead or a field signboard. There is an advantage that it is not peeled off. However, it cannot be magnetically attached to non-magnetic materials such as concrete and brick, and so far it has been difficult to use it for large-scale outdoor advertisements that use the outer wall of buildings such as buildings.
JP 2003-326899 A

  In outdoor advertisements using the outer wall of the building as described above, apply adhesive evenly on the back of the poster to prevent the advertisement from coming off or unevenness on the adhered poster, and air Because it is very difficult to match the posters, or because it is very difficult to match the posters, it is necessary to have a professional and skillful gluing work, and when exchanging advertisements It was forced to spend a lot of time and effort and a lot of money. Furthermore, when exchanging advertisements, there is a problem that the work of removing unnecessary posters is very complicated and time-consuming.

  In the present invention, in an outdoor advertisement using the outer wall surface of a building such as a building, it is quick and easy without requiring a large amount of money and work by an expert according to the change of the advertiser or the change of the advertisement content. It is another object of the present invention to provide an advertisement display method capable of exchanging advertisement display bodies.

  The second object of the present invention is that there is no risk that the advertisement display body will be peeled off naturally, or that it will be difficult to see due to the formation of an uneven surface, and that it will be easy to peel off during replacement and will not leave any adhesive. The object is to provide an advertisement display method capable of fully exhibiting the advertisement function.

  The third object of the present invention is to provide an advertisement display method that does not disturb the scenery of the building even in a state where no advertisement is displayed.

  In order to achieve the above object, the present invention is characterized by magnetizing an advertisement made of a magnetic sheet displaying an advertisement on the surface of a magnetic material formed on all or part of a wall surface of a building such as a building.

  Further, the magnetic surface is formed by attaching a magnetic material such as steel in a dotted or planar manner to all or a part of the wall surface of a building such as a building.

  Further, the magnetic body surface is formed by attaching a magnet body to all or a part of a wall surface of a building such as a building.

  The magnetic surface is formed by adhering a powdered magnetic material such as iron powder or magnet powder to all or a part of a wall surface of a building such as a building by means such as spraying.

  In addition, advertisements consisting of magnet sheets with advertisements displayed on the surface can be printed on copiers, printers, plotters, etc. on the printing sheet surface of thin sheet printing sheets made of paper or synthetic resin film laminated on one side of the magnet sheet body. The advertisement display is printed using a machine.

  An outdoor advertising board is attached to the outer wall surface of a building by magnetically adhering an advertisement made of a magnet sheet displaying an advertisement on the surface of a magnetic material formed on all or part of the wall surface of a building such as a building. Can be used as

  That is, since it is possible to display advertisements simply by magnetically attaching a magnet sheet to the magnetic material surface, it is not necessary to perform a bonding operation requiring careful and skill by an operator having specialized skills. Furthermore, the magnet sheet can be easily peeled off by simply rolling up the end of the magnet sheet. Therefore, there is an effect that advertisements can be exchanged quickly and easily without incurring a large amount of cost.

  Moreover, although it is easy to peel off a magnet sheet artificially by the said method, since a magnet sheet is a permanent magnetic body, once it magnetically attaches, it does not peel off naturally. Therefore, the outdoor advertisement can be safely displayed without fear of the advertisement falling.

  The magnetic material surface is formed by attaching a magnetic material such as steel to all or part of the wall surface of a building such as a building in a dotted or planar shape, so that an advertiser can display an advertisement at a desired position. Thus, a great advertising effect can be obtained. Furthermore, if the magnetic material is attached and formed in a dot shape, it is not necessary to attach a large substrate made of a flat plate, so that the advertisement can be easily displayed on the wall surface of the curved building.

  The magnetic body surface is stronger than the case where it is magnetically attached to a magnetic body such as steel by attaching a magnet body to all or part of the wall surface of a building such as a building and magnetically attaching a magnet sheet to the magnet body. The magnetic sheet can be magnetically attached to each other, and the advertisement sheet can be maintained in an orderly and stable manner.

  The magnetic surface is formed by adhering a powdered magnetic material such as iron powder or magnet powder to all or a part of a wall surface of a building such as a building by means such as spraying. Since body powder adheres integrally and the wall surface also serves as a magnetic substrate, it is made of large steel, etc. even when powdered magnetic material is sprayed on the entire wall surface of the building or when advertisements are not displayed It does not touch the eyes of pedestrians and the like with the substrate exposed. Further, if magnetic powder is sprayed on the entire wall surface, an advertisement display person can select a desired position from a wide advertisement displayable area and display an advertisement.

  In addition, since the magnet sheet can be easily attached and detached, when an advertisement is not displayed on the magnetic surface formed by any one of the above methods, it is possible to easily magnetize a magnet sheet display object on which a landscape image or the like is printed. In this case, the magnetic sheet display with printed landscape images, etc., is magnetically attached, so that the substrate is not exposed, and the landscape of the building is not disturbed. is there.

  Advertising materials consisting of magnetic sheets with advertisements displayed on the surface use printing machines such as copiers, printers, and plotters on the printed sheet surface of thin-film printing sheets made of paper or synthetic resin film laminated on one side of the magnetic sheet body. Because the advertising display is printed, the desired size of the building wall made of magnetic material can be quickly sought and the advertisement can be displayed in a desired size and with a clear display. It can be easily produced and magnetically attached.

  FIG. 1 shows a first embodiment in a state in which an advertisement made of a magnetic sheet is magnetically attached to a building by the advertisement display method of the present invention. The building 1 shown in FIG. 1 is a building, a movie theater, an event venue, etc. whose walls are made of non-magnetic material such as concrete or brick, and the building wall 2 is made of a magnetic substrate made of steel or the like. 3 is attached. On the surface of the magnetic substrate 3, a thickness of 0.1 mm or more made of paper or a synthetic resin film laminated on one surface of the magnet sheet body 4 having a thickness of 0.1 mm or more, preferably about 0.5 mm to 0.8 mm. A magnetic sheet 6 on which a display body of an advertisement is printed is magnetically attached to the printing sheet surface of the thin film-like printing sheet 5 of about 0.2 mm using a printing machine such as a copying machine, a printer, or a plotter to display an advertisement. The magnet sheet 6 may be printed in a state in which the printing sheet 5 is previously laminated on the magnet sheet main body 4, or an advertisement display body printed on the printing sheet 5 may be laminated on the magnet sheet main body 4. .

  In the present embodiment, the magnetic substrate 3 is a thin flat plate, and the surface on which the surface magnet sheet 6 is magnetized is made of a magnetic material such as a steel plate, a steel sheet, or a steel foil. It is attached using a method such as adhesion. Further, it is preferable to provide the magnetic substrate 3 with claws 8 for fixing the magnet sheet in order to prevent the end of the magnet sheet 7 from rolling up. In the present embodiment, the fixing claws 8 are attached in a triangular shape into which the end portions of the magnet sheet 6 can be inserted into the squares of the magnetic substrate 3, but the magnet sheet is attached to at least the opposite sides of the magnetic substrate 6. You may provide the guide which can insert the edge part 7 of 6. As shown in FIG. Further, although not shown in the drawings, when the magnetic sheet fixing claw 8 or the like is not provided, magnetic adhesion may be reinforced by applying double-sided adhesive tape to at least the upper and lower sides or the opposite sides of the magnet sheet 6. .

  According to the method of the present invention, the advertisement is displayed by magnetizing the magnet sheet 6 on the magnetic substrate 3. Further, when the magnet sheet 6 is replaced, it can be easily peeled off by releasing the magnetic attachment so as to lift up the end 7 of the magnet sheet 6. In addition, although not particularly illustrated, when the advertisement display area is large like the outdoor advertisement of the present invention, a plurality of magnet sheets 7 are bonded so as to be adjacent and displayed as a single display. Also good. Also in this case, since the magnetic sheet 6 can be easily attached and detached, the picture matching can be easily performed.

  The magnetic substrate 3 shown in FIG. 1 is formed in a planar shape composed of a single substrate, but a plurality of magnetic substrates 3 are bonded or embedded in the building wall surface 2 in the form of dots to form a magnet sheet 6. An advertisement may be displayed so that a plurality of positions on the back surface of the screen are magnetized. In this case, the magnetic substrate 3 can be formed also on the curved wall 2 of the building, and the bendable magnet sheet 6 can be easily magnetically attached according to the curvature of the building wall 2 to display an advertisement. be able to.

  Furthermore, in the advertisement display method of the present invention, the magnetic substrate 3 is formed in a partial area of the building wall 2 and the advertisement is displayed on this, but the entire building wall 2 is made of a magnetic material such as a steel plate. It may be formed of the substrate 3 so that an advertisement can be displayed on the entire surface of the building wall 2. The work of attaching the magnetic substrate 3 may be configured with a magnetic substrate 3 in advance during building construction, or a building wall surface of a building made of a non-magnetic material such as concrete or brick as shown in FIG. 2 may be attached later to display an advertisement.

  FIG. 2 shows a second embodiment in a state where an advertisement made of a magnetic sheet is magnetically attached to a building by the advertisement display method of the present invention. A magnet substrate 11 made of a magnet is attached to a building wall 10 such as a building, movie theater, or event venue whose wall is made of a nonmagnetic material such as concrete or brick. The magnet sheet 6 shown in FIG. 1 is magnetically attached to the magnet substrate 11 on the magnet substrate 11 to display an advertisement. In the present embodiment, the magnet substrate 11 is made of a permanent magnet, and is attached to the advertisement display area of the building wall 10 using a method such as adhesion or embedding.

  In the present embodiment, the magnet substrate 11 has a plurality of permanent magnets that are smaller than the magnet sheet 6. Therefore, it is possible to form the magnet substrate 11 on the curved building wall surface 10 and easily magnetize the bendable magnet sheet 6 according to the curvature of the building wall surface 10 to display an advertisement. it can.

  Further, FIG. 2 shows a magnet substrate 11 made of tile-shaped permanent magnets, but the magnet substrate may be formed of a magnet sheet. In this case, the magnet sheet of the magnet substrate made of a magnet sheet is used. If the surface to be magnetized is colored or the like, the landscape will not be disturbed even when no advertisement is displayed.

  Moreover, although the building 9 shown in FIG. 2 has attached the magnetic body board | substrate 11 to the one part area of the building wall surface 10, all the building wall surfaces 10 are formed with the magnetic body board | substrate 11, and the building wall surface 10 is shown. The advertisement may be displayed on the entire surface. The work of attaching the magnet substrate 11 may be performed by constructing the wall surface with the magnet substrate 11 in advance during construction of the building, or the building wall surface 10 magnet body made of a non-magnetic material such as concrete or brick as shown in FIG. The board 11 may be attached later to display an advertisement.

  FIG. 3: shows the principal part enlarged view of 3rd Embodiment of the state which magnetically attached the advertising material which consists of a magnet sheet | seat to a building with the advertisement display method of this invention. The magnetic body powder 14 made of iron powder or magnet powder is sprayed on the building wall 13 of the building 12 shown in FIG. 3 such as a building, a movie theater, or an event venue where the wall surface is made of a nonmagnetic material such as concrete or brick. Glue using the method. The magnetic sheet 6 shown in FIG. 1 is magnetically attached to the building wall surface 13 on which the magnetic powder has been sprayed to display an advertisement.

  Specifically, the adhesive is applied to the wall 13 of the building in advance and the magnetic body powder 14 is sprayed onto the wall surface, or the magnetic body powder 14 is sprayed together with the adhesive to be applied. The magnetic material surface of the sheet 6 magnetic wearing is formed and an advertisement is displayed.

  Since the magnetic powder is directly adhered to the building wall surface 13 by spraying or the like, the magnetic substrate can be integrally formed on the curved building wall surface 13, and the bendable magnet sheet 6 is attached to the building wall surface 13. It can be easily magnetized according to the curvature. Furthermore, since the magnetic substance powder 14 is a fine powder, a large-sized board | substrate does not touch a viewer's eyes in the state which does not magnetically attach the magnet sheet 6 to the building wall surface 13. FIG.

  Alternatively, the magnetic powder 14 may be sprayed on a part of the building wall surface 13 to display an advertisement with a specific area as an advertisement display area, or the entire area of the building wall surface 13 may be displayed as an advertisement. Alternatively, the advertisement displayer may select a desired position and display the advertisement.

  Further, in these embodiments, the magnetic sheet 6 is very easy to attach and detach. Therefore, when the magnetic sheet 6 printed with the advertisement display is not displayed, a magnetic sheet display printed with a landscape image or the like is magnetically attached. Also good.

The perspective view of the building which magnetically displayed the advertisement thing which consists of magnet sheets with the advertisement display method of this invention. The perspective view of the building which magnetically displayed the advertising matter which shows 2nd embodiment of this invention. The principal part enlarged view of the building which magnetically displayed the advertisement thing which shows 3rd embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Building structure 2 Building wall surface 3 Magnetic substrate 4 Magnet sheet main body 5 Print sheet 6 Magnet sheet 7 Magnet sheet end 8 Magnet sheet fixing nail 9 Building structure 10 Building wall surface 11 Magnetic substrate 12 Building structure 13 Building wall 14 Magnetic powder

Claims (5)

  An advertisement display method comprising magnetizing an advertisement made of a magnetic sheet displaying an advertisement on a magnetic surface formed on all or part of a wall surface of a building such as a building.   2. The advertisement display method according to claim 1, wherein the magnetic surface is formed by attaching a magnetic material such as steel to a whole or a part of a wall surface of a building such as a building in a dotted or planar shape.   The advertisement display method according to claim 1, wherein the magnetic body surface is formed by attaching a magnet body to all or a part of a wall surface of a building such as a building.   2. The magnetic material surface is formed by adhering a powdered magnetic material such as iron powder or magnet powder to all or a part of a wall surface of a building such as a building by means such as spraying. Ad display method described   Advertisements consisting of magnetic sheets with advertisements displayed on the surface must be equipped with printing machines such as copiers, printers, plotters, etc. on the printing sheet surface of thin-film printing sheets made of paper or synthetic resin film laminated on one side of the magnet sheet body. The advertisement display method according to claim 1, wherein an advertisement display body is printed.

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