JP2006277678A - Message generation system, message generation method, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To efficiently attract a person having possibility of receiving offer of a commodity/service. <P>SOLUTION: A new customer acquisition support device 1 is provided with a person concerned search part 101, which searches for a person concerned having relation to each subscriber of a carrier from a Web site opened by the subscriber, and an invitation mail generation part 104 generating a mail including a message, which asks for introduction of the commodity/service of a provider to the person concerned when there are a plurality of subscribers having relation to the searched person concerned, and a message, which notifies the person concerned that the provider gives a privilege to the introducer introducing the commodity/service when the person concerned receives offer of the commodity/service from the provider, for sending the mail to the subscribers. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a system and method for generating a message for a provider who provides goods or services to collect new customers.

  Providers that provide products or services have made various efforts to acquire new customers. For example, a telecommunications carrier (carrier) that provides a communication service consumes by distributing advertisements and commercials that are offered to offer a special discount on communication charges to new customers who have joined in a given period. Trying to attract the attention of the people. Or, it is trying to increase the number of contracts by giving benefits and rewards to existing subscribers who have introduced new customers.

In addition, a method as described in Patent Document 1 has also been proposed. According to this method, friends and acquaintances who are likely to join from existing subscribers are introduced via the network, and an invitation to solicit the membership is clearly sent to the referee. . Then, identification information is given to each introducer, and when an application for membership is made by the introducer, the introducer is specified from the identification information, and an incentive for introduction is given.
JP 2001-236409 A

  However, in the method described in Patent Document 1, the provider has to wait for an existing subscriber to introduce a prospective customer. In order to increase the number of new customers, it is necessary for the provider side to take active action. However, the conventional method of sending a solicitation mail to an unspecified number is not very efficient.

  Also, the provider may be introduced to potential customers that the subscriber happened to know. However, in such a case, it is difficult for the provider to have a great influence on the prospective customer even if the provider sends an invitation message to the introduced prospective customer.

  Thus, with the conventional method, it has not been possible to efficiently perform solicitation with influence on prospective customers.

  SUMMARY OF THE INVENTION In view of such problems, the present invention aims to assist so that an influential solicitation can be efficiently performed for a person who is expected to receive provision of goods or services. .

  The message generation system according to the present invention searches, for each customer of a provider who provides goods or services, a party related to the customer from information related to the customer distributed by a server on the network. A related party search means, a message requesting the related party to introduce the product or service of the provider when there are a plurality of the customers related to the searched related party, and the related A message that informs the introducer who introduced the product or service to the relevant person that the benefit will be given by the provider when the user receives the product or service. And message generation means for generating an introduction request message to be sent.

  Alternatively, the customer extraction means for extracting the customer related to the related party based on the search result by the related party search means, and the product or service of the provider for sending to the related party are introduced. Message generating means for generating an introduction message, which includes a message that informs the customer that is related to the relevant party, and that is extracted by the extracting means.

  According to the present invention, it is possible to generate a message that can efficiently make an influential solicitation for a prospective person who receives a product or service.

  FIG. 1 is a diagram illustrating an example of a network configuration including a new customer acquisition support device 1, FIG. 2 is a diagram illustrating an example of a hardware configuration of the new customer acquisition support device 1, and FIG. It is a figure which shows the example of a structure.

  The new customer acquisition support device 1 according to the present invention is used in a company or the like in order to acquire a new customer and provide more products or services of the company. As shown in FIG. 1, the new customer acquisition support apparatus 1 can connect to a Web server 2 on the Internet via a communication line NW and acquire various information as Web pages from the Web server 2. Further, as will be described later, it is possible to generate and distribute e-mails that advertise their products or services. Hereinafter, a case where the new customer acquisition support apparatus 1 is used in the carrier 3 which is a telecommunications carrier (carrier) that provides a wide-area telecommunications service by a fixed telephone service will be described as an example.

  As shown in FIG. 2, the new customer acquisition support apparatus 1 includes an apparatus main body 10, an input device 12, a display 13, and the like. The apparatus body 10 includes a CPU 10a, a RAM 10b, a ROM 10c, a hard disk 10d, a communication interface 10e, an input / output interface 10f, a video interface 10g, and the like, and is connected to the input device 12 and the display 13 via the input / output interface 10f and the video interface 10g. Has been. The input device 12 is a device such as a keyboard or a mouse for an operator to input data or give a command to the new customer acquisition support device 1. As the new customer acquisition support apparatus 1, a personal computer or a workstation is used.

  The hard disk 10d includes a related party search unit 101, a prospective customer extraction unit 102, a related subscriber determination unit 103, a guidance message generation unit 104, a solicitation message generation unit 105, a mail transmission unit 106, a fee, as shown in FIG. Functions such as system information database DB1, other carrier fee database DB2, discount rate information database DB3, customer information database DB4, company information database DB5, transaction related information database DB6, related subscriber information database DB7, and pattern information database DB8 The program and data for realizing are installed. These programs and data are loaded into the RAM 10b as necessary, and the programs are executed by the CPU 10a.

  4 is a diagram showing an example of the fee structure information database DB1, FIG. 5 is a diagram showing an example of the other carrier fee database DB2, FIG. 6 is a diagram showing an example of the discount rate information database DB3, and FIG. 7 is a diagram of the customer information database DB4. FIG. 8 is a diagram illustrating an example of a company information database DB5, FIG. 9 is a diagram illustrating an example of a transaction related information database DB6, and FIG. 10 is a diagram illustrating an example of a related subscriber information database DB7.

  Next, the function of each part in FIG. 3 will be described in detail. As shown in FIG. 4, the fee structure information database DB1 relates to a method of calculating a communication fee charged to a customer who has already subscribed to the service of the carrier 3 (hereinafter may be referred to as “subscriber”). The charge information 71 is stored and managed. In the present embodiment, the carrier 3 prepares three types of fee forms (courses and plans): “A type”, “B type”, and “Bag type”. Fee information 71 (71a, 71b, 71c) is set for each of these three types of fee forms and stored in the fee structure information database DB1.

  “Monthly basic charge” in the charge information 71 is a monthly basic charge. Regardless of the duration of the call, the subscriber must pay a basic charge according to the charge form he / she selects at the minimum. For example, according to the charge information 71a, a subscriber who selects the former type must pay the carrier 3 at least 5000 yen as a communication charge every month. However, the A type includes a communication charge for 12 hours per month, and only 5000 yen may be paid until the communication time reaches 12 hours. Hereinafter, the time that falls within the monthly basic charge is referred to as “basic time”.

  “Subscription fee (1)” and “Subscription fee (2)” indicate that the subscriber is not a carrier 3 when the monthly communication time exceeds the basic time (12 hours for Type A). A communication fee per predetermined time when calling a user of a carrier and a communication fee per predetermined time when calling another subscriber who subscribes to the same carrier 3 are shown. Hereinafter, carriers other than the carrier 3 may be referred to as “other carriers”. For example, in the case of the former type, after a communication time of one month exceeds 12 hours, when a call is made to a user of another carrier, a communication fee of 10 yen is generated per 30 seconds, and the carrier 3 is subscribed. When you call other subscribers, you will be charged 10 yen per 40 seconds.

  Thus, it can be said that the former type is a type in which the flat rate system and the pay-as-you-go system are used in combination. Similarly, the B type is a type that uses both the flat rate system and the pay-as-you-go system. For the Sakai type, the basic monthly charge is 0 yen, and a communication charge is generated in proportion to the communication time from the beginning. That is, the so-called complete pay-as-you-go system.

  As shown in FIG. 5, the other carrier fee database DB2 in FIG. 3 stores other carrier fee information 72 (72a, 72b,...) Related to a communication fee when a user of another carrier calls a subscriber of the carrier 3. Remember and manage. The value of the item “communication fee” of the other carrier fee information 72 indicates the communication fee. Other carrier fee information 72 is set for each combination of types of other carriers and fee forms (courses, plans) and stored in the other carrier fee database DB2. For example, according to the other carrier fee information 72a, when a user who is contracted with a fee form of a type of “special course” of another carrier called “carrier α” calls a subscriber of the carrier 3, that user It can be seen that a communication fee of 17 yen is charged every 40 seconds.

  As shown in FIG. 6, the discount rate information database DB3 introduces the carrier 3 to a person who has not yet subscribed to the carrier 3 and subscribes the person to the service of the carrier 3. The privilege information 73 related to the privilege to be given is stored and managed. Hereinafter, the number of new customers who have joined, that is, the number of acquired contracts will be referred to as “number of new contracts”. In the present embodiment, the introducer can receive a discount on his / her communication fee as a privilege for obtaining a contract. Therefore, the privilege can be received only by those who have already joined the carrier 3.

  The benefits increase as the number of new contracts increases. In this embodiment, as indicated by the privilege information 73, a discount of 0.02 or 2% can be obtained for each acquired contract. However, this privilege is applied only until the time determined in the “time limit” item.

  The contents of the charge information 71 of the charge system information database DB1 and the privilege information 73 of the discount rate information database DB3 are based on the charge rules of the carrier 3, and are input by the operator. The content of the other carrier fee information 72 of the other carrier fee database DB2 is based on information posted by other carriers for general customers, and is input by an operator. In addition, information stored in each database is updated as necessary every time the regulations regarding communication charges or benefits are changed.

  As shown in FIG. 7, the customer information database DB4 stores and manages subscriber information 74 (74a, 74b,...) For each subscriber of the carrier 3. In the subscriber information 74, “customer name”, “address”, “phone number”, and “representative e-mail address” are the name, address, telephone number, and e-mail address of the contact, respectively. Show.

  “Charge form” is the type of the charge form of the service to which the subscriber subscribes, and any one type registered in the charge system information database DB1 (see FIG. 4) is selected. “Owned Web site” indicates the URL (Uniform Resource Locator) of the top page of a Web site owned and opened by the subscriber (sometimes called a “home page”). If there is no contact e-mail address or website, the item of representative e-mail or owned website is left blank.

  The subscriber information 74 is generated every time a new customer joins and is registered in the customer information database DB4. The contents of the subscriber information 74 are input by the operator based on an application form submitted by the customer. Further, when a request for change of a fee form or the like is made from a subscriber, the subscriber information 74 of the subscriber is appropriately updated according to the request.

  As shown in FIG. 8, the company information database DB5 stores and manages company information 75 (75a, 75b,...) For each company in the area where the carrier 3 provides services. The company information 75 includes information such as the company name, address, telephone number, and contact e-mail address (representative e-mail address). The company information 75 may be acquired, for example, by downloading information provided online by an information provider. Or you may read and acquire from recording media, such as CD-ROM. The content of the company information 75 is also updated whenever the company address is changed. Further, as the number of companies increases or decreases, new company information 75 is registered or existing company information 75 is deleted.

  The transaction related information database DB6 stores and manages transaction related information 76 for each subscriber of the carrier 3, as shown in FIG. The transaction-related information 76 indicates a company having some relationship with the subscriber (hereinafter referred to as “related company”), such as the transaction company or related company of the subscriber. “Customer name” is the name of the subscriber. “Related company name” is the name of the affiliated company of the subscriber. The related company is obtained by the related person search unit 101 described later.

  As shown in FIG. 10, the related subscriber information database DB 7 stores and manages related subscriber information 77 for each company that is a related company of the subscriber and is not yet subscribed to the carrier 3. Hereinafter, since there is a possibility that such a company may newly subscribe to the service of the carrier 3 in the future, it will be referred to as “prospect”. The related subscriber information 77 indicates a subscriber related to the prospect, and is obtained by the related subscriber determination unit 103 described later.

  The pattern information database DB8 stores and manages pattern information 81 for extracting related companies, which will be described later, and template data 82 of email message templates. These pattern information and templates are created and input in advance by an operator.

  FIG. 11 is a flowchart for explaining an example of the flow of related company search processing, FIG. 12 is a flowchart for explaining an example of the flow of website analysis processing, and FIG. 13 is a simple web page for disclosing related companies and for displaying it. 14 is a diagram showing an example of hypertext, FIG. 14 is a diagram showing a web page with a hyperlink that discloses related companies, and a diagram showing an example of hypertext for displaying the web page, and FIG. 15 is a tabular web that discloses related companies. FIG. 16 is a flowchart illustrating an example of a flow of related subscriber check processing. FIG. 16 is a diagram illustrating an example of a page and hypertext for displaying the page.

  The related party search unit 101 in FIG. 3 searches for related companies of each subscriber stored in the customer information database DB4. The search process is performed, for example, according to the procedure shown in FIG.

  Attention is paid to the first subscriber stored in the customer information database DB4, and the URL of the top page of the website opened by the subscriber is checked based on the subscriber information 74 of the subscriber (FIG. 11). # 101). Based on the URL, the website is accessed, and the information (web page) transmitted by the website is analyzed according to the procedure shown in FIG. 12 (# 102).

  First, the HTML file of the top page is downloaded (# 121 in FIG. 12), and it is determined whether or not information related to the affiliated company of the subscriber is included (# 122). Specifically, whether or not a character string that represents a related company, such as "transaction company", "affiliated company", "transaction company", "affiliated company", or "business partner", is included. Determine.

  If it is determined that the information about the affiliated company is included (Yes in # 122), based on the pattern information 81 stored in the database DB8 such as the pattern information, the information of the affiliated company is extracted from the downloaded HTML file text. A process of extracting the name is performed (# 123 to # 125).

  Here, the pattern information 81 will be described. In general, when introducing a related company on a company's Web page, the names of the related companies are listed, for example, as shown in FIGS. However, there are several patterns for enumeration.

  In the example of FIG. 13A, the names of related companies are separated by reading marks. In addition to punctuation marks, they may be separated by commas, periods, slashes, spaces, or line breaks (BR tags). In the example of FIG. 14A, hyperlinks to the websites of the related companies are set in the names of the related companies listed. In the example of FIG. 15A, names of related companies are listed in the vertical direction of the table, and hyperlinks are set. In order to enumerate as in (a) of FIGS. 13 to 15, as indicated by (b) in FIGS. 13 to 15, a dotted line portion is placed after a specific character string such as “related company”, respectively. The names of related companies are described in various patterns. The pattern information database DB 8 stores these description patterns as pattern information 81.

  Returning to the explanation of the flowchart, the related person search unit 101 stores each part of the downloaded HTML file after the specific character string indicating the related company in the text of the HTML file stored in the pattern information database DB8. It is compared with the description pattern of the information 81 (# 123), and it is determined whether or not the part is applicable to any description pattern (# 124). If any of the description patterns is applicable (Yes in # 124), the names of related companies are extracted from the HTML file based on the description pattern (# 125).

  If there are other Web pages in the Web site (No in # 126), the HTML file is also downloaded for these Web pages to try to extract the names of related companies (# 121 to # 125). That is, the web page in the web site is visited and the names of related companies are extracted. The patrol can be performed by a known method.

  In the present embodiment, the three description patterns of FIGS. 12 to 14 are illustrated, but it is desirable to prepare pattern information 81 of various description patterns in addition to those.

  Returning to FIG. 11, when the name of the affiliated company of the subscriber can be extracted from the website (Yes in # 103), the name of the subscriber is associated with the name of each extracted affiliated company, Is registered in the transaction relationship information database DB6 of FIG. 9 as transaction relationship information 76 (# 104). However, when the transaction related information 76 of the subscriber already exists, the content of the “related company name” in the transaction related information 76 is updated to the extracted content.

  The processes of steps # 101 to # 104 described above are similarly executed for the second and subsequent subscribers registered in the customer information database DB4.

  The prospective customer extraction unit 102 in FIG. 3 selects companies that have not yet subscribed to the service of the carrier 3 from the related companies searched by the related person search unit 101 (that is, related companies indicated in the transaction related information 76). Extract as a prospect. Whether or not the user has not joined can be determined by referring to the customer information database DB4. That is, since the affiliated company corresponding to the “customer name” in any of the subscriber information 74 stored in the customer information database DB4 has already been subscribed, it is not a prospective customer. Since related companies that do not fall under any of the above may join in the future, it is determined that they are prospective customers.

  The related subscriber discriminating unit 103 generates the related subscriber information 77 for each prospect extracted by the prospect extracting unit 102 in the procedure as shown in FIG.

  The first transaction relation information 76 stored in the transaction relation information database DB6 (see FIG. 9) is called, and the name of the prospect extracted by the prospect extraction part 102 is included in the “related company name”. Is checked (# 131). If it is included (Yes in # 132), it is determined that the subscriber related to the transaction related information 76 is related to the prospective customer (# 133). For subscribers related to other transaction-related information 76, the processes of steps # 131 to # 133 are performed to determine whether or not there is a relationship with the prospective customer.

  When the above processing is completed for subscribers related to all transaction related information 76 (Yes in # 134), the prospective customer and the subscriber determined to be related in step # 133 are associated with each other, and information indicating both Is registered in the related subscriber information database DB7 as related subscriber information 77 (# 135). However, if the related subscriber information 77 of the prospective customer already exists, the content of the “subscriber name” in the related subscriber information 77 is updated to the extracted content.

  If there are other prospects extracted by the prospect extraction unit 102 (Yes in # 136), the processes of steps # 131 to # 136 are executed for these prospective customers. Thereby, the registration process of the related subscriber information 77 of each prospective customer is completed.

  FIG. 17 is a diagram illustrating an example of the guidance text mail MLA, FIG. 18 is a diagram illustrating an example of a template for generating the guidance text mail MLA, and FIG. 19 is a flowchart illustrating an example of the flow of the guidance text mail generation process. is there.

  3 generates a guidance text mail MLA as shown in FIG. This guidance message mail MLA is a mail to be transmitted to the subscriber of the carrier 3, and is composed of a basic sentence DCA1 and an additional sentence DCA2 added as necessary.

  The basic sentence DCA1 states that if a subscriber's affiliated company ("Company P" in the example of FIG. 17) subscribes to the carrier 3 service, the communication fee between the subscriber and the affiliated company will be lower than the current rate. , A comparison between the current communication fee and the communication fee when the related company subscribes to the carrier 3 service, and a message notifying the contact information of the carrier 3 and the like.

  The additional sentence DCA2 includes a message for promoting the introduction of the carrier 3 to the affiliated company so that the subscribers can compete with each other. In other words, when there are multiple subscribers related to the same related company, if the related company subscribes to the service of Carrier 3, the subscriber who first acted to join the related company is contacted. By letting them know that they will only be rewarded, they will compete with each other.

  Thus, it can be said that the guidance text mail MLA is a mail for requesting the current subscriber to introduce and recommend the carrier 3 to an unaffiliated company.

  The guide text mail MLA is generated by applying various values to the mail text template of the template data 82 prepared in the database DB8 such as pattern information. Here, a template of the mail sentence will be described.

  In the pattern information database DB8, as the template data 82 for the guide sentence mail MLA, the basic sentence template data 82a as shown in FIG. 18A and the additional sentence template as shown in FIG. Data 82b is prepared. Parts of the format “[˜]”, such as “related company name K01” and “discount rate K04”, are variables. By substituting values for these variables, the guidance text mail MLA is generated. The meaning of each variable will be described sequentially along with the procedure for generating the guidance mail MLA.

  The guide text mail generation unit 104 generates guide text mail MLA to be transmitted to each subscriber by using the templates as shown in FIG.

  First, pay attention to the first subscriber registered in the customer information database DB4 (see FIG. 7). Check the subscriber's charge form from the subscriber information 74 of the subscriber, and further check the metered charge (1) of the charge form from the charge system information database DB1 (see FIG. 4) (# 201). The metered fee (2) is also checked (# 202). As explained before, the metered charge (1) is a call charge per predetermined time when the subscriber calls a user of another carrier, and the metered charge (2) is another subscription of the carrier 3 This is a call charge per predetermined time when calling a person.

  A company that is a related company shown in the transaction related information 76 (see FIG. 9) of the subscriber and is not yet subscribed to the carrier 3, that is, a prospective customer related to the subscriber is checked (# 203). Whether or not it is a prospective customer is shown in the related subscriber information database DB7 (see FIG. 10).

  The check results in steps # 201, # 202, and # 203 are substituted into [communication charge K02], [communication charge K03], and [affiliated company name K01] in the basic sentence template of FIG. Thereby, the basic sentence DCA1 of the guidance sentence mail MLA to be transmitted to the subscriber of interest is generated (# 204). When there are a plurality of prospective customers, the names of these prospective customers are connected to form a character string with a symbol such as a comma in between, and this is substituted into [related company name K01]. In addition, in [Subscriber name K06] and [Subscriber name L01], which will be described later, when there are a plurality of names to be described, they are connected by a symbol such as a comma to be a single character string and substituted.

  Based on the related subscriber information 77 of the prospect stored in the related subscriber information database DB 7 (see FIG. 10), whether or not the prospect related to the subscriber is also related to other subscribers. (# 205). That is, the subscriber names indicated in the related subscriber information 77 of the prospective customer are counted, and when there are a plurality of subscriber names, it can be determined that the prospective customer is also related to other subscribers. In such a case, the subscriber who introduces and recommends the carrier 3 to the prospective customer competes.

  When there is a conflict (Yes in # 206), subscribers (competitors) other than the subscriber of interest are checked from the related subscriber information 77 of the prospective customer (# 207). At the same time or before and after this, the privilege information given to the introducer when the prospective customer is subscribed to the service of the carrier 3 from the privilege information 73 of the discount rate information database DB3 (see FIG. 6). Is checked (# 208). In the present embodiment, the discount rate and time limit of the communication charge discount are checked.

  The check result of step # 207, that is, the name of the competitor is substituted for [subscriber name K06] in the additional sentence template of FIG. The discount rate and the time limit checked in step # 208 are substituted into [discount rate K04] and [time limit K05], respectively. Thereby, the additional sentence DCA2 is generated (# 209). Then, by inserting this additional sentence DCA2 at a predetermined position of the basic sentence DCA1 generated in step # 204 and integrating both documents, a guide sentence mail MLA as shown in FIG. 17 is completed (# 210). .

  On the other hand, if there is no conflict (No in # 206), the basic sentence DCA1 generated in step # 204 becomes the guidance sentence mail MLA.

  Similarly, for the second and subsequent subscribers registered in the customer information database DB4, the guidance mail MLA to be transmitted to each is generated by executing the processes of steps # 201 to # 210.

  20 is a diagram illustrating an example of a solicitation text mail MLK, FIG. 21 is a diagram illustrating an example of a template for generating the solicitation text mail MLK, and FIG. 22 is a flowchart illustrating an example of a flow of solicitation text mail generation processing. is there.

  The solicitation text mail generation unit 105 in FIG. 3 generates a solicitation text mail MLK as shown in FIG. The solicitation text mail MLK is a mail for directly encouraging a person who has not subscribed to the service of the carrier 3 to subscribe. The invitation text mail MLK is composed of an introductory text DCK1 and a fee etc. presentation text DCK2. Introductory text DCK1. A message introducing the merit of subscribing to the service of the carrier 3 is included. The charge etc. presentation sentence DCK2 includes a message for comparing the charge and informing contact information.

  In the pattern information database DB8, as introductory text template data 82c as shown in FIG. 21 (a) and fee etc. presentation text template data 82d as shown in FIG. 21 (b) are prepared as template data 82. Has been. These templates also have a variable portion, similar to the template described above with reference to FIG. The invitation text mail MLK is generated by applying various values to these templates. The meaning of each variable will be described sequentially along with the procedure for generating the solicitation mail MLK.

  The invitation text mail generation unit 105 uses these templates to show the invitation text mail MLK to be sent to each prospective customer registered in the related subscriber information database DB7 (see FIG. 10) as shown in FIG. Generate by procedure.

  The other carrier fee database DB2 (see FIG. 5) checks the communication fee for each fee form when the user of the other carrier calls the subscriber of the carrier 3 (# 211 in FIG. 22), and the fee structure From the information database DB1 (see FIG. 4), the communication charge for each charge form when the subscriber of the carrier 3 calls another subscriber of the carrier 3 is checked (# 212).

  The name of the other carrier checked in step # 211, the name of the charge form, and the communication charge are respectively set to [carrier name L02], [charge form name L03], and [ Is substituted into the communication charge L04]. When there are a plurality of combinations, a row with a circled number 1 is added according to the number of the combinations, and each value is substituted there. The charge form name and communication charge checked in step # 212 are assigned to [charge form name L05] and [communication charge L06], respectively. When there are a plurality of combinations, a row of circled numbers 2 is added according to the number of the combinations, and each value is substituted there. Thereby, a fee etc. presentation sentence DCK2 is generated (# 213). This fee presentation sentence DCK2 is used in common for all solicitation sentence mails MLK.

  Attention is paid to the first prospective customer in the related subscriber information database DB7, and the subscriber related to the prospective customer is checked from the relevant subscriber information 77 of the prospective customer (# 214). The subscriber's name is substituted into [subscriber name L01] in the introductory sentence template of FIG. Thereby, the introduction sentence DCK1 is generated (# 215). Then, the solicitation text mail MLK as shown in FIG. 20 is completed by integrating the fee presentation text DCK2 generated in step # 213 and the introduction text DCK1 (# 216).

  Similarly, for the second and subsequent prospects registered in the related subscriber information database DB7, the solicitation text mail MLK to be transmitted to each is generated by executing the processes of steps # 214 to # 216.

  The mail transmission unit 106 in FIG. 3 transmits the guidance text mail MLA generated by the guidance text mail generation unit 104 and the invitation text mail MLK generated by the invitation text mail generation unit 105 to each destination as an email. . The customer information database DB4 of FIG. 7 and the company information database DB5 of FIG. 8 may be referred to for the email address of the destination of the guidance text mail MLA and the email address of the destination of the invitation text mail MLK, respectively.

  FIG. 23 is a flowchart for explaining an example of the overall processing flow of the new customer acquisition support apparatus 1. Next, FIG. 23 shows a processing flow of the new customer acquisition support apparatus 1 when generating the guidance text mail MLA to be transmitted to each subscriber of the carrier 3 and the invitation text mail MLK to be transmitted to each prospective customer. This will be described with reference to the flowchart.

  The new customer acquisition support apparatus 1 includes a fee structure information database DB1, another carrier fee database DB2, a discount rate information database DB3, a customer information database DB4, a company information database DB5, and a pattern information database DB8 among the databases shown in FIG. Are prepared in advance.

  The new customer acquisition support device 1 accesses the website of each subscriber of the carrier 3 based on the URL of the “owned website” registered in the customer information database DB4, and selects the affiliated company of each subscriber from the URL. Search is performed (# 1 in FIG. 23). The search procedure is as described above with reference to FIGS. As a result of the search, as shown in FIG. 9, transaction related information 76 indicating related companies for each subscriber is obtained.

  A related company that has not joined the carrier 3 is searched from related companies indicated in the obtained transaction related information 76 (# 2). That is, a prospective customer who is a related company with a room to subscribe to the service of the carrier 3 in the future is searched.

  Subscribers related to the retrieved prospects are checked, and relevant subscriber information 77 as shown in FIG. 10 is generated for each prospective customer (# 3). The check procedure is as described above with reference to FIG.

  When an email generation command is given by the operator, processing for generating and sending email is performed based on the database prepared in advance and the processing results of steps # 1 to # 3 described above (# 4 to # 6). It should be noted that the processing of steps # 1 to # 3 may be performed prior to the processing of steps # 4 to # 6 described below when a mail generation command is given, or steps # 4 to # 3. You may make it perform regularly (for example, every week) independently of the process of # 6.

  A guide text mail MLA to be transmitted to each subscriber of the carrier 3 is generated by the procedure described above with reference to FIG. 19 (# 4). Since the guidance text mail MLA is generated according to the affiliated company for each subscriber, the text is different for each subscriber (transmission destination).

  An invitation text mail MLK to be transmitted to each prospective customer is generated according to the procedure described above with reference to FIG. 22 before or after or in parallel with the generation process of the guide text mail MLA (# 5). Since the solicitation text mail MLK is generated according to the subscriber having a relationship for each prospective customer, the text is different for each prospective customer (transmission destination).

  Then, the generated guidance text mail MLA and solicitation text mail MLK are transmitted to the transmission destination as electronic mail (# 6). The transmission may be performed whenever mail is generated, or may be performed collectively after all mails are generated.

  According to the present embodiment, the new customer acquisition support apparatus 1 performs a promotion for acquiring a new customer of the carrier 3 by using the guidance text mail MLA and the solicitation text mail MLK. The guide mail MLA requests a subscriber who has already used his / her service to introduce the carrier 3 to a prospective customer related to the subscriber. In addition, along with the name of the prospective customer, the presence of another subscriber related to the prospective customer and the fact that the privilege is given to the earliest introducer are notified. According to such a guideline mail MLA, since an existing subscriber works on a prospective customer who is related to him / her, it can have a great influence on the prospective customer. In addition, since the other party to whom the guidance mail MLA is transmitted is limited to existing subscribers, it is efficient. In addition, it encourages existing subscribers to actively recruit new customers.

  On the other hand, since the invitation text mail MLK is transmitted only to prospective customers related to the existing subscribers, it is more efficient than the conventional case where it is transmitted to an unspecified number. In addition, the solicitation text mail MLK informs the existing subscribers who have a relationship with the prospective customer, and therefore can greatly influence the prospective customer.

  In addition, the prospective customer can receive a proposal for lowering the cost of communication with a company with which there has been a transaction or a consolidated account settlement company.

  In this embodiment, the guidance text mail MLA and the solicitation text mail MLK are transmitted by electronic mail, but these may be printed by a printing device and mailed. Alternatively, it may be transmitted by FAX in cooperation with a FAX server.

  In the present embodiment, the guidance message mail MLA indicates that only the first discount introduced to the prospective customer is expected to be a discount on the communication fee. However, the predetermined order (for example, up to the third place or the top 10% of the introducer) is described. ) May be described to give a privilege. Since a method for applying a discount on communication charges and a method for confirming the order are well-known techniques, description thereof will be omitted.

  In the present embodiment, the comparison of communication charges per predetermined time is described in the invitation text mail MLK, but a detailed comparison including the basic charge may be described.

  In the present embodiment, the case where the new customer acquisition support apparatus 1 is applied to the carrier 3 that provides a fixed telephone service has been described as an example. However, the present invention may be applied to a carrier that provides a communication network service such as a mobile phone or a PHS. Is possible.

  Alternatively, the new customer acquisition support device 1 can be applied to other industries. For example, the present invention may be applied to a financial institution such as a bank or a credit union. In this case, it is effective to present a transfer fee or the like instead of the communication fee in the guidance text mail MLA and the solicitation text mail MLK. That is, there is a fee for transferring money from an account of a financial institution (hereinafter referred to as “the financial institution”) to which the new customer acquisition support apparatus 1 is applied to an account of another financial institution and an account of the financial institution. Compare with the fee when transferring to another financial institution's account, or when transferring from another financial institution's account to this financial institution's account and another financial institution's What is necessary is just to show the comparison with the commission when transferring to an account.

  In addition, the configuration of the entire new customer acquisition support device 1 or each unit, the network configuration, the processing content, the processing order, the mail text, the content of the database, and the like can be appropriately changed in accordance with the spirit of the present invention.

The following additional notes are disclosed with respect to the embodiment described above.
(Appendix 1)
A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
When there are a plurality of the customers who are related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties A message that informs the introducer who introduced the product or service to the relevant person that the offer will be given by the provider when the product is provided. A message generation means for generating an introduction request message;
A message generation system comprising:
(Appendix 2)
A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
Correspondence information storage means for storing the first identifier of the related party of the searched customer and the second identifier of the customer in association with each other;
A non-corresponding party extracting unit that extracts, from the retrieved parties, one having the first identifier that is not associated with any of the second identifiers in the storage unit;
When there are a plurality of customers related to the extracted related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties A message that informs the introducer who introduced the product or service to the relevant person that the offer will be given by the provider when the product is provided. A message generation means for generating an introduction request message;
A message generation system comprising:
(Appendix 3)
A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
Customer extraction means for extracting the customer related to the related person based on a search result by the related person search means;
An introduction including a message introducing the goods or services of the provider to be sent to the parties concerned, and a message notifying the customers related to the parties extracted by the extracting unit. Message generation means for generating a message;
A message generation system comprising:
(Appendix 4)
A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
Storage means for storing the first identifier of the retrieved party and the second identifier of the customer;
A customer extracting means for extracting from the customer one having the first identifier that has a relationship with the party and does not match any second identifier stored in the storage means;
A message that introduces the provider's goods or services to be sent to the parties, and a message that is extracted by the customer extraction means and informs the customer that is related to the parties. Message generation means for generating an introduction message;
A message generation system comprising:
(Appendix 5)
First fee information storage means for storing first fee information relating to a fee of goods or services provided by the provider;
Second fee information storage means for storing second fee information relating to the fee of goods or services provided by a second provider other than the provider;
For each of the provider's customers, a party search means for searching for a party related to the customer from information related to the customer distributed by a server on the network;
Based on the first fee information and the second fee information, the charge of the product or service provided by the provider to the related party searched by the related party searching means and the second provider A message generation means for generating an introduction message, including a message for comparing a price of the product or service provided by the message and a message for introducing the product or service of the provider;
A message generation system comprising:
(Appendix 6)
The related party search means searches for the related party of the customer from a Web page distributed by a server of the Web site of the customer on the network.
The message generation system according to any one of supplementary notes 1 to 5.
(Appendix 7)
Sending means for sending the introduction request message generated by the message generation means or the introduction message by e-mail;
The message generation system according to any one of supplementary notes 1 to 6.
(Appendix 8)
A message generation method for generating a message to be sent to a customer by a provider who provides goods or services,
For each customer, search for related parties related to the customer from information on the customer distributed by the server on the network,
When there are a plurality of customers related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties An introduction for sending to each customer, including a message informing the introducer who introduced the product or service to the relevant party that the offer will be given by the provider when receiving the offer. Generate a request message,
A message generation method characterized by the above.
(Appendix 9)
A computer program used in a computer for generating a message to be sent to a customer by a provider who provides goods or services,
For each customer, a process for searching for a party related to the customer from information related to the customer distributed by a server on the network;
When there are a plurality of customers related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties An introduction for sending to each customer, including a message informing the introducer who introduced the product or service to the relevant party that the offer will be given by the provider when receiving the offer. Processing to generate a request message;
A computer program for causing a computer to execute.

  Note that, as the “first identifier” of the related party, for example, the name of the related party is used. For example, the name of the customer is used as the “second identifier” of the customer. An identification number may be assigned to each party and customer and used as the first identifier or the second identifier.

  The present invention is particularly preferably used for effectively and efficiently acquiring new customers in a company that operates a communication service or a financial service.

It is a figure which shows the example of a network structure containing a new customer acquisition assistance apparatus. It is a figure which shows the example of the hardware constitutions of a new customer acquisition assistance apparatus. It is a figure which shows the example of a functional structure of a new customer acquisition assistance apparatus. It is a figure which shows the example of a fee structure information database. It is a figure which shows the example of another carrier charge database. It is a figure which shows the example of a discount rate information database. It is a figure which shows the example of a customer information database. It is a figure which shows the example of a company information database. It is a figure which shows the example of transaction related information database. It is a figure which shows the example of a related subscriber information database. It is a flowchart explaining the example of the flow of a related company search process. It is a flowchart explaining the example of the flow of a website analysis process. It is a figure which shows the example of the simple web page which discloses a related company, and the hypertext for displaying it. It is a figure which shows the example of the hypertext for displaying the web page with a hyperlink which discloses an affiliated company. It is a figure which shows the example of the hypertext for displaying the web page of the table format which discloses an affiliated company, and it. It is a flowchart explaining the example of the flow of a related subscriber check process. It is a figure which shows the example of a guidance text mail. It is a figure which shows the example of the template for producing | generating a guide sentence mail. It is a flowchart explaining the example of the flow of a guidance text mail production | generation process. It is a figure which shows the example of an invitation text mail. It is a figure which shows the example of the template for producing | generating an invitation text mail. It is a flowchart explaining the example of the flow of an invitation text mail production | generation process. It is a flowchart explaining the example of the flow of the whole process of a new customer acquisition assistance apparatus.

Explanation of symbols

1 New customer acquisition support device (message generation system)
71 Fee information (first fee information)
72 Other carrier fee information (second fee information)
101 related person search part (related person search means)
103 Related subscriber discriminator (customer extraction means)
104 Guide mail generator (message generator)
105 Solicitation mail generator (message generator)
DB1 charge system information database (first charge information storage means)
DB2 Other carrier fee database (second fee information storage means)
MLA guide mail (introduction request message)

Claims (5)

A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
When there are a plurality of the customers who are related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties A message that informs the introducer who introduced the product or service to the relevant person that the offer will be given by the provider when the product is provided. A message generation means for generating an introduction request message;
A message generation system comprising: A related party search means for searching for a related party related to the customer for each customer of the provider who provides the product or service from information on the customer distributed by the server on the network;
Customer extraction means for extracting the customer related to the related person based on a search result by the related person search means;
An introduction including a message introducing the goods or services of the provider to be sent to the parties concerned, and a message notifying the customers related to the parties extracted by the extracting unit. Message generation means for generating a message;
A message generation system comprising: First fee information storage means for storing first fee information relating to a fee of goods or services provided by the provider;
Second fee information storage means for storing second fee information relating to the fee of goods or services provided by a second provider other than the provider;
For each of the provider's customers, a party search means for searching for a party related to the customer from information related to the customer distributed by a server on the network;
Based on the first fee information and the second fee information, the charge of the product or service provided by the provider to the related party searched by the related party searching means and the second provider A message generation means for generating an introduction message, including a message for comparing a price of the product or service provided by the message and a message for introducing the product or service of the provider;
A message generation system comprising: A message generation method for generating a message to be sent to a customer by a provider who provides goods or services,
For each customer, search for related parties related to the customer from information on the customer distributed by the server on the network,
When there are a plurality of customers related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties An introduction for sending to each customer, including a message informing the introducer who introduced the product or service to the relevant party that the offer will be given by the provider when receiving the offer. Generate a request message,
A message generation method characterized by the above. A computer program used in a computer for generating a message to be sent to a customer by a provider who provides goods or services,
For each customer, a process for searching for a party related to the customer from information related to the customer distributed by a server on the network;
When there are a plurality of customers related to the searched related parties, a message requesting the related parties to introduce the product or service of the provider, and the related parties An introduction for sending to each customer, including a message informing the introducer who introduced the product or service to the relevant party that the offer will be given by the provider when receiving the offer. Processing to generate a request message;
A computer program for causing a computer to execute.