JP2006209723A - Internet market research system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To solve the problem that a current market research on the Internet tabulates only biased data depending on a specific enterprise or industry. <P>SOLUTION: In the Internet market research system, a summarization center 20 is opened, history information preparation programs 11 are distributed, and update information of the history information preparation program transmitted from the history information preparation programs 11 and data 14 thereof are collected, tabulated, analyzed, then made into a database in various data base servers 22, thereby performing the market research independent of the specific enterprise or industry. Further, the data of the various database servers 22 can be sold as market research data 24 independent of the specific enterprise or industry. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

The present invention is an Internet market research system that does not depend on a specific site or shop.

There is a method in which the number of clicks of articles displayed on a website is uniquely counted in news or the like transmitted from each website, and data is displayed as a unique ranking format of the website.

The current Internet marketing data can only obtain information depending on a specific site or shop because of security.

Means for solving the problem will be described with reference to FIG.

The update information of the history information creation program and its data 14 are tabulated and analyzed, converted into a database, and a tabulation center 20 in which various servers for managing these data are installed is opened.

The aggregation center 20 operates on the Internet terminal 10 and prepares a history information creation program 11 that creates a history of information input by this input means.

The aggregation center 20 distributes the history information creation program 11 to users (general consumers) and manufacturers of the Internet terminals 10.

The history information creation program 11 records and saves the history of information input by the input means of the Internet terminal 10 as various data 12 of the history information creation program in the storage means therein.

The history information creation program 11 reads, writes, overwrites, appends, and deletes various data 12 of a specific history information creation program set by the user of the Internet terminal 10 from a general application program or Web application program 16. Therefore, the reference execution procedure and the data structure 15 are made public.

The history information creation program 11 is updated when various data 12 of the history information creation program managed by this program is updated and the update information of the history information creation program transmitted to the aggregation center 20 last time and the data 14 differ. Each time, the update information of the history information creation program and its data 14 are transmitted from the transmission means 13 to the counting center 20 via the Internet.

The aggregation center 20 saves, aggregates, analyzes, and classifies the update information of the history information creation program received by the receiving means 21 and the data 14 thereof, and records and saves them in various database servers 22 again.

The aggregation center 20 creates market research data 24 for the purpose necessary for the contractor from various database servers 22 and sells it.

In this Internet market research system, the history information creation program 11 transmits the update information of the history information creation program and its data 14 to the aggregation center 20 as soon as various data 12 of the history information creation program is updated. Since the data of the various database servers 22 are re-created, it is possible to collect accurate and real-time sample data, and it is possible to predict consumer preferences more accurately.

In this Internet market research system, the history information creation program 11 operates without depending on a specific general application program or a specific Web application program, and after creating various data 12 of the history information creation program, the history information creation program 11 Update information and its data 14 are transmitted to the aggregation center 20. Based on this, the aggregation center 20 creates data of various database servers 22, and the data of this Internet market research system depends on a specific company, a specific site, a shop, a general application program, etc. Must not.
Therefore, more accurate CRM (customer relationship management) is possible by using the market research data 24 of the Internet market research system.

The best mode for carrying out the invention of the Internet market research system of claim 1 will be described with reference to FIG.

The aggregation center 20 provides the history information creation program 11 for a fee according to the use conditions specified by the Internet market research system.

The aggregation center 20 provides the history information creation program 11 free of charge according to the use conditions defined by the Internet market research system.

When the function is added to the history information creation program 11 or a bug is corrected, the counting center 20 provides a fee according to the use conditions specified by the Internet market research system.

When the function is added to the history information creation program 11 or a bug is corrected, the counting center 20 provides it free of charge according to the use conditions specified by the Internet market research system.

The aggregation center 20 provides the history information creation program 11 to the user (general consumer) and the manufacturer of the Internet terminal 10.

The aggregation center 20 provides the history information creation program 11 via the Internet.

The aggregation center 20 provides the history information creation program 11 on a recording medium that can be read by the Internet terminal 10.

    The Internet terminal 10 refers to a personal computer, a mobile phone, a video, a car navigation system, or other electrical products that can be connected to the Internet wirelessly or by wire.

The update information of the history information creation program and its data 14 are encrypted and transmitted from the transmission means 13 of the history information creation program 11, and are received by being decrypted by the reception means 21 of the aggregation center 20 to ensure security.

The aggregation center 20 stores the update data of the history information creation program received by the receiving means 21 and the data 14 without any classification in the server.

The aggregation center 20 aggregates, analyzes, and classifies the update information of the history information creation program received by the receiving means 21 and the data 14 thereof, and stores them in various database servers 22.

The aggregation center 20 creates market research data 24 for a purpose necessary for the contractor from various database servers 22.

The aggregation center 20 sells and provides the market research data 24 via the Internet.

The aggregation center 20 sells and provides the market research data 24 on a recording medium on which this data is recorded.

    The history information creation program 11 is a case where various data 12 of the history information creation program is updated, a difference between the update information of the history information creation program transmitted last time and the data 14 occurs, and the transmission means 13 sends the summation center. When the information can be transmitted to the update information, the update information of the history information creation program of the difference and the data 14 are transmitted to the aggregation center 20.

    The history information creation program 11 secures security by storing the various data 12 of the history information creation program encrypted by the history information creation program 11 so that they can only be referenced from the history information creation program 11.

    The history information creation program 11 reads, writes, overwrites, and appends various data 12 of a specific history information creation program set by the user from the history information creation program 11 from other general application programs and web application programs 16. It is possible to publish the reference execution procedure and data structure 15 to execute, delete, and execute processes or tasks.

    Each time an input from the input means of the Internet terminal 10 occurs, the history information creation program 11 creates various data 12 of the history information creation program, which is information of the input result, and creates a database.

The input means of the Internet terminal 10 refers to an input user interface provided by the Internet terminal 10 such as a keyboard, a note pad, a mouse, or a touch panel.

    When the reference execution procedure and the data structure 15 are used and various data 12 of the history information creation program is changed, the history information creation program 11 recreates the changed data as various data 12 of the history information creation program.

    The history information creation program 11 also provides an execution format that can be resident and operated in the OS of the Internet terminal 10 by a method similar to ATOK or IME (input method editor).

    The history information creation program 11 also provides an execution format that can operate as a single application program.

    An execution format in which the history information creation program 11 can operate as a part of the OS is also provided.

    The history information creation program 11 provides the source code or library function of the history information creation program 11 as a form that can be incorporated as a firmware installation program.

    The history information creation program 11 prepares a user interface including a user name input item and a password input item for user identification, thereby enabling user identification.

    The history information creation program 11 prepares a determination method by biomatrix approval as a method for user identification, and can identify a user by this.

    The history information creation program 11 can register the user's personal information as various data 12 of the history information creation program.

    The various data 12 of the history information creation program that can be disclosed by the reference execution procedure and the data structure 15 can be set to be openable by the user of the history information creation program 11.

Personal information of users of the history information creation program 11 is address, name, age, telephone number, personal taste preferences, brands, and interests that are necessary conditions for buying and selling goods as one-to-one marketing information One or more of current events, events, regions, etc., words, words, keywords, and their level of interest (how much you are interested in, or up to 10 stars) It is possible to register in combination.

    Various general application programs can be started from the history information creation program 11.

    The history information creation program 11 sets the security level such as access method and range restriction for the reference execution procedure and data structure 15 or various data 12 of the history information creation program by the user of this program. Is possible.

It is explanatory drawing of an internet market research system.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 Internet terminal 11 History information creation program 12 Various data 13 of history information creation program 13 Transmission means 14 Update information and data 15 of history information creation program Reference execution procedure and data structure 16 General application program or Web application program 20 Summary center 21 Receiving means 22 Various database servers 23 Transmitting means 24 Market research data 25 Contractor's server or Internet terminal

Claims (3)

The Athens system is an Internet market research method that automatically collects history from Internet terminals, and aggregates and sells them. This embodiment will now be described.
(1) The service provider of the Athens system opens a center with various servers that aggregate and manage Internet market research data. Hereinafter, this center is called the Athens Center.
The operator of the Athens system distributes tools for Internet terminal management to users (general consumers) and Internet terminal manufacturers through the manufacture and sale of PCs and other Internet terminals, and through the Athens system management center. Hereinafter, this Internet terminal management tool is referred to as My Agent. The Athens Center will also provide an upgrade service for My Agent for each terminal.
(2) My Agent operates on an Internet terminal such as a PC, mobile phone, or PDA.
My Agent guarantees the protection and security of personal information and asks the user to use it with an agreement.
(3) My agent automatically passes public information permitted by the user to an application or a website server connected to the Internet, and the application or connected site gives priority to actions related to this. This has the effect of greatly reducing user input and search processing.
(4) The user can use the Internet terminal as usual. (There are no functional restrictions due to the presence of My Agent.) During this time, the history of feedback information and sales information of sites and apps connected to My Agent is created in your Internet terminal and automatically used as a database. Record and save. This data is encrypted and cannot be referenced by anyone other than My Agent.
(5) As soon as the database information created in (4) is updated, the My Agent transmits the updated information to the Athens Center server. All information to be transmitted is transmitted after being encrypted.
This is compounded at the Athens Center and re-registered in real time with the Athens Center database server for total management.
(6) The data compiled at the Athens Center is edited according to the demands of traders and sold via the Internet. Sales are also performed in the form of media (CD-ROM etc.) on which data is recorded.
[The above (1) to (6) are attached: Corresponding to (1) to (6) in the overall system diagram of Fig. 1] The following describes another important effect of My Agent.
In the current Web shopping, it is necessary to input product information, search, own address, destination, etc. for each site operated. Personal information cannot be transferred to other sites. Of course, this is very annoying for security reasons. Software registration is also a requirement. In addition to the Internet market information collection function, My Agent provides a method for solving these problems at the same time, and returns the benefits of improved operability to the user while ensuring security.
a) This tool works on Internet terminals such as personal computers, PDAs, mobile phones, TVs, DVD videos, etc.
b) Register personal information in advance in this tool. This information can be freely edited, combined, recombined, and published. An interface is made public so that browsers and other applications can cross-reference these information through this application.
c) An input management engine such as ATOK or IME (input method editor) is run in the background, and the input result can be traced even by a browser or other application that does not support the interface disclosed in b).
d) Information to be registered includes personal information such as address, name, age, telephone number, etc., conditions necessary for buying and selling products as one-to-one marketing information, information (personal taste preferences, brands, and interests) Register current words, words, keywords, etc., and their user setting levels (expressing how much interest is expressed by ★ 10). E) Launching of various applications from this tool Possible.
f) Feedback of new conditions and information (such as trading records) set on the site side or other application side is also possible (providing a learning function).
g) Information is encrypted and stored so that it cannot be referenced by anyone other than My Agent.
h) It is possible to set conditions such as whether each piece of information can be disclosed.
i) Security level settings and reference methods can also be set. Ex) Encrypt only necessary information and pass it on the client side.
j) It is possible to set the login method, and to support biomatrix approval.
k) The usage frequency of the information registered in d) and the browsing history of the site are automatically stored as a database.
l) As an option, a function for allowing the user to specify (customize) the display layout of the connection destination site is provided. As a result, the layout of the display destination site is always displayed in the user's preferred layout, and it is freed from the situation where unnecessary advertisements are blocked or the display differs from site to site and is difficult to understand.
m) It can be incorporated as a partial function of the OS.
n) Effects ・ Eliminates the need to re-enter personal information such as address and delivery address for each application and Web site. ・ By automatically passing personal product search information in advance, no extra input is required. Even if you connect to a website or application, you can see your favorite products.
・ It becomes more convenient as you use the learning function.