JP2006184812A - Advertisement promotion medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement medium capable of surely transmitting advertisement information to consumers and public who need the advertisement information by providing each individual of only the public closely related to the information such as a product which is an object of the advertisement with the advertisement information at pinpoint. <P>SOLUTION: The advertisement madium includes a three-dimensional image display section capable of displaying the advertisement promotion information and a glasses section capable of perceiving the image displayed in the three-dimensional image display section. The medium is provided to each individual who is a receiver of the advertisement promotion information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertising medium, and more particularly to an advertising medium that can reliably transmit the advertising information to an individual who needs the advertising information.

  Currently, advertisements are being made by various companies using mass media such as television, newspapers and magazines.

  Since mass media can widely disseminate various information to a large number of viewers and readers, there is a possibility that the advertisement will be seen by many viewers and readers. More companies have been advertising using mass media.

However, the following problems have existed in such advertisements using mass media.
Mass media is a medium that targets the general public, so advertisements that use mass media are also widely used for advertising to a large number of unspecified mass audiences, as viewers of specific information, I cannot narrow down the target of readers. In this case, there are media that target readers such as specialized magazines, but they are also intended for a very large number of readers.

Therefore, the advertisement information is equally provided not only to readers and viewers who are interested in the product information related to the advertisement but also to readers and viewers who are not interested in the product related to the advertisement. Therefore, the possibility that the advertisement in the mass media leads to the purchase of the product by the consumer is very low when compared with the scale of the advertisement.

In addition, when advertising on the above-mentioned mass media, the advertising fee to be paid to the owner of the mass media such as the television company, newspaper company, magazine company, etc. is very high, and the amount of advertising expenses to be dropped When considered, there were many cases where sufficient advertising effect could not be obtained from the viewpoint of cost effectiveness.
Furthermore, all of the above advertisements by mass media are temporary information from the viewpoint of the possibility of being noticed by viewers and readers. Especially, regarding TV, the viewers watched the commercial on TV. Even if it is a case, when considering from the present condition where many commercials are performed, the possibility that only a specific commercial remains in the viewer's impression is very low.

Similarly, in newspapers and magazines, it is very unlikely that a reader will be able to reach a specific advertisement from a large number of articles on a large number of pages. In terms of cost-effectiveness, there were many questions about the effectiveness of advertising.

On the other hand, in recent years, since the Internet has become widespread, it has become possible to perform various advertisements on the homepage using the Internet, and each company advertises its products on the homepage. In such an advertisement, there is no inconvenience in the case of the conventional mass media as described above because no advertising fee is required.

However, in order for the general public to view the homepage, it is necessary to purchase and use a computer to access the homepage. Therefore, the user owns the computer and is interested in the company or product in advance. In many cases, only humans can see actual advertisements, and there is a problem that there is a problem in terms of simplicity of information transmission of advertisements.

Although it is possible to communicate advertising information directly to individuals via direct mail, it is difficult to accurately narrow down the destination of direct mail, and as with the above, the advertising effect cannot be expected much. It was.

The present invention has been made in view of such conventional problems, and provides advertisement information to each individual in a pinpoint manner only for the public who is closely related to the information of the product or the like targeted for the advertisement. Thus, an object of the present invention is to provide an advertising medium capable of reliably transmitting advertising information to consumers and the public who need the advertising information.
From this point of view, the applicant investigated past literature, but could not find relevant literature.

  In order to solve the above-mentioned problem, in the invention according to claim 1, a stereoscopic image display unit capable of displaying advertisement information and a spectacle unit capable of visually viewing an image displayed on the stereoscopic image display unit. And is provided to each individual who is the recipient of the advertisement information.

Therefore, according to the first aspect of the present invention, each individual who is provided with the advertisement medium receives the advertisement information through the stereoscopic image by visually recognizing the stereoscopic image with the glasses unit.
In addition, the advertisement medium may be directly delivered to the individual who is the recipient of the information, or may be mailed, and the method of providing to the individual is not limited.

In the invention described in claim 2, the advertisement medium is sized so that it can be distributed to each individual who is the recipient of information, and is formed so as to be able to be used by each individual on a daily basis. It is formed to be foldable.

Therefore, in the invention described in claim 2, the advertisement medium can be easily provided to each individual who is the recipient of information in various modes, and each person who has obtained the advertisement medium can easily use it. Can recognize advertising information.

The invention described in claim 3 is characterized in that the advertisement medium is formed so that it can be sent by mail.
Therefore, in the invention described in claim 3, the advertisement medium is mailed as the medium itself and provided to the individual.

The invention according to claim 4 is characterized by comprising an advertisement medium body and a stereoscopic image sheet placed on the stereoscopic image display section of the advertisement medium body.

Therefore, in the invention described in claim 4, a stereoscopic image sheet provided separately from the advertisement medium main body is attached to the stereoscopic image display unit to form a stereoscopic image.

The invention according to claim 5 is characterized in that the stereoscopic image sheet is composed of a plurality of sheets and is detachably fixed to the stereoscopic image display unit.
Therefore, according to the fifth aspect of the present invention, various stereoscopic images can be formed on the stereoscopic image display unit of the advertisement medium body by changing a plurality of stereoscopic image sheets.

In the invention according to claim 6, the stereoscopic image display unit and the spectacles unit are provided on a single plate-like member, and the stereoscopic image display unit and the spectacle unit are bent and raised. It is arranged and used so that it can oppose.

Therefore, in the invention described in claim 6, the plate-like member is provided to each individual, and the provided individual uses the stereoscopic image display unit and the glasses unit upright.
The invention according to claim 7 is characterized in that the plate-like member is formed in a rectangular shape as a whole, and the stereoscopic image display portion and the spectacle portion are arranged at both ends in the length direction.

In the invention according to claim 8, the stereoscopic image display unit is formed on both the front side and the back side of the plate-like member, and the stereoscopic image display unit and the spectacle unit are used even when bent in the back side direction. It is comprised so that it can do.

In the invention according to claim 9, the stereoscopic image display unit includes a hole stereoscopic photograph showing a landscape of each hole of the golf course as viewed from the player's viewpoint, and a bird's eye view showing the layout of the hole. Are displayed in association with each other.

  In the invention according to claim 9, when the advertising medium according to the present invention is applied to an advertising medium distributed in a golf tournament or sold at the golf course, a stereoscopic image display unit is provided. The hall stereoscopic photograph and the bird's-eye view of the hall are published.

Therefore, in the invention according to claim 9, the golfer who has obtained the advertising medium according to the present claim sees a three-dimensional picture of the hole on the golf course showing a view of the green from the player's viewpoint. This makes it possible to imagine the actual hole, and by looking at the above bird's-eye view, an effective strategy for the hole can be considered before actually standing on the course.

In a tenth aspect of the present invention, a golf score card is displayed between the stereoscopic image display unit and the spectacles unit.
Therefore, in the invention according to claim 10, when the advertising medium is obtained, for example, when a golf tournament is watched, the score of the play is recorded while following the professional golfer who is a fan. can do. If you play yourself, you can also list your score.

The invention according to claim 11 is characterized in that the bird's eye view shows the flight distance of each professional golfer in the hole.
Therefore, in the invention described in claim 11, when an advertising medium is obtained, it is possible to refer to the flight distance of each professional golfer in the hole shown in the bird's-eye view and devise a method for capturing the hole. it can.

The invention according to claim 12 is characterized in that the hole stereoscopic photograph displayed on the stereoscopic image display unit is formed so that the undulation of the green ground surface of the hole can be visually recognized. And

Therefore, in the invention described in claim 12, the user of the advertising medium according to the present invention knows in advance the green undulation of each hole when the advertising medium according to the present invention is used. it can.

In the invention of claim 13, the hole stereoscopic photograph and the hole bird's-eye view shown in the stereoscopic image display unit are formed by 18 photographs obtained by individually photographing the 18 holes forming the golf course. The stereoscopic image display unit is detachably fixed.

Therefore, when the advertising medium according to the invention of claim 13 is used, all the holes constituting the golf course can be visually experienced in advance, and the strategy for each hole is examined in advance. be able to.

In the invention described in claim 1, unlike the conventional advertisement using mass media, the individual who is closely related to the information related to the advertisement and needs to obtain the information. In contrast, it is provided directly.

As a result, by providing advertising information to each individual in a pinpoint manner only for the masses that are closely related to information such as the products that are the subject of the advertising, consumers and masses who require the advertising information It is possible to provide an advertising medium capable of reliably transmitting advertising information.

Therefore, since advertising information can be exchanged in a one-to-one condition, that is, in a “one-to-one” situation, the advertising information and the receiving side of advertising information can be used for advertising using mass media. Compared to the case, the advertising information is surely provided directly to consumers and consumers who need the information, so the advertising effect can be greatly improved. .

Further, since the mass media is not used, it is possible to reduce the advertising fee and to greatly improve the cost efficiency of the advertising.
Furthermore, the advertising medium according to the present invention is such that an individual who obtains the advertising medium can recognize the advertising object by a stereoscopic image. You can receive more realistic, impactful and realistic advertising information.

In the invention described in claim 2, since the advertising medium can be easily provided to each individual who is the receiver of information in various modes, the possibility of use as an advertising medium is widened. be able to. In addition, since each individual who has obtained the advertisement medium can easily use and recognize the advertisement information, access to the advertisement information is easy and a certain advertisement effect can be obtained.

In the invention described in claim 3, it can also be used as a more effective direct mail.
In the invention according to claim 4, the stereoscopic image is drawn on a stereoscopic image sheet provided separately from the advertisement medium body, and the stereoscopic image sheet is attached to the advertisement medium body and visually recognized from the spectacles section. Thus, since the stereoscopic image is formed, it is possible to provide or sell the advertisement medium body and the stereoscopic image sheet separately to the information receiver.

In the invention described in claim 5, various stereoscopic images can be formed by using a plurality of stereoscopic image sheets in one advertising media body.
In the inventions according to claims 6 to 8, since the advertising medium is formed by a single plate-like member, it has excellent transportability and is easy for each individual who is a receiver of information. In addition to being provided, the provided individual side is also excellent in handleability and storage, so that a certain advertising effect can be obtained.

In addition, since the provided consumer can be used by bending and standing up the stereoscopic image display unit and the spectacle unit, it is easy to use, and the advertising object can be surely viewed and advertising information Can be obtained.
Therefore, for example, when providing to each individual hand who is the recipient of information on the advertising medium according to the present invention, when being sold or distributed in the state of a flat plate member, each individual uses it. In addition, the stereoscopic photograph part and the glasses part can be used upright in a state where they can be used as stereoscopic glasses.

As a result, when transporting, storing and selling as a product, since it is a single plate-like member, it is easy to handle and can reduce the transportation cost and storage cost, and also facilitates handling when packaged for sale.
In the invention according to claim 8, since the advertising object can be posted on both the front side and the back side of the plate-like member, it is possible to perform a plurality of types of advertisements and use the advertising medium efficiently. it can.

In the inventions according to claims 9 to 13, the present invention is applied to the case where the advertising medium according to the present invention is used for advertising related to golf, and can be used in a variety of ways.
For example, if the advertising media according to the present invention is distributed as a novelty free of charge to visitors in a golf tournament, or if it is distributed for a fee instead of an admission ticket, the sponsor company of the tournament A three-dimensional photograph of the product can be placed on the advertisement display unit.

As a result, the advertising medium according to the present invention can be effectively used as an advertising medium for a company that is a tournament sponsor in the above case.
In addition, the advertising medium according to the present invention is sold on the golf course in place of the score card to advertise, and the individual who is the purchaser and the golfer who is the information recipient of the advertising medium can practice for himself. It can also be used as golf goods.

As a result, not only the advertising effect but also the individual who receives the advertising information can use the advertising medium for purposes other than advertising, and when using it, the advertisement is viewed at the same time. The advertisement is not temporary information for the consumer and the consumer, and the advertisement effect can be repeatedly produced, and the advertisement effect can be further improved.

When the advertising medium described in this claim is used for own golf training, the hole displayed on the stereoscopic image display unit is visually observed through the glasses unit to visually simulate the hole. Therefore, before entering the actual golf course, it is possible to examine in advance how to capture the hole, and it is possible to perform image training repeatedly.

That is, in order to increase the score in golf play, “what kind of ball muscles, where and what shots are performed” is the most important factor. For this purpose, prior examination of individual halls is indispensable. However, according to the inventions of claims 9 to 13, advance simulation is possible by using this advertising medium, and actually When entering the golf course, it is not necessary to think about the capture method within a short time at the site of each hole, and the golf course can be easily captured and the score can be increased.

In addition, by viewing a 3D photo showing a landscape of a specific hole in the 3D image display unit when viewing the green from the player's viewpoint, an actual specific hole can be viewed 3D on a 3D photo with a depth screen. The scene can be grasped. Furthermore, by looking at the bird's-eye view of the hole, the overall shape of each hole can be recognized in a bird's-eye view, and the course strategy can be studied. Therefore, it is possible to improve one's golf skill.

In other words, by visually recognizing the three-dimensional photo of the hole and the bird's-eye view of the course, it is necessary to perform image training more fully on the examination regarding what angle and in what direction the shot should be performed in the hole. Can increase the score more easily.

In golf, the importance of image training has been pointed out for some time, but in the present invention, in addition to swing image training and image training of posture at the time of a shot, there are further three-dimensional strategies for each hole in the course. A virtual simulation can be effectively performed using an image.

  In the invention of claim 10, for example, when watching a golf tournament, the player can record the score of the play while following the professional golfer who is a fan. In addition, if you carry and use it when you play, you can write your own score.

In the invention according to claim 11, when the owner of the advertising medium sees the above bird's-eye view of the hall, he / she can confirm and refer to the flight distance of a prominent professional golfer in the hall. A comparative study is possible in comparison with the flight distance, and it can be set as a goal of own golf play, and the interest in golf can be further improved.

In the invention according to claim 12, since the stereoscopic photograph of the hole represented on the stereoscopic image display unit is formed so that the undulation of the green ground surface of the hole can be visually recognized, When viewed, the ground surface of the hole can be seen three-dimensionally and the undulation can be recognized well, so that it can be experienced as if actually standing in the hole and looking at the hole.

Therefore, since there is a sense of reality when performing image training, it is possible to work more seriously, and the effect of image training increases. As a result, when putting on the actual green, the effect of such prior training can be utilized.

According to the invention of claim 13, since all the holes constituting the golf course can be visually experienced in advance and a method of capturing each hole can be examined in advance, the invention relates to the present invention. By using an advertising medium, the score can be easily increased.

  Hereinafter, an application example in which a sponsor distributes an advertising medium according to the present invention as an advertising medium to a tournament gallery in a golf tournament will be described with reference to the accompanying drawings.

As a premise, the advertising media 11 according to the present embodiment is used as an advertising media by a tournament sponsor company in a golf tournament, and the tournament organizer views the tournament when the tournament is held. It will be distributed to the gallery in exchange for the fee.

  As shown in FIG. 1, the advertisement medium 11 according to this embodiment includes an advertisement medium body 40 and a stereoscopic image sheet 30 attached to the advertisement medium body 40.

  The advertisement medium main body 40 includes a stereoscopic image display unit 12 and a glasses unit 13 for viewing the stereoscopic image display unit 12, and the stereoscopic image display unit 12 and the glasses unit 13 are a single sheet. The plate-like member 14 is formed at both ends in the length direction, and the plate-like member 14 is formed so as to be opposed to each other by bending the both end portions 15 and 16 perpendicularly to the intermediate portion 17 and standing up. ing.

  In the present embodiment, the stereoscopic image display unit 12 is formed of thick paper, and as shown in FIG. 1, the stereoscopic image display unit 12 views a specific hole of a certain golf course from the viewpoint of the player. A stereoscopic image sheet 30 on which a hall stereoscopic photograph 18 showing a landscape and a bird's eye view 19 showing a layout of the whole hole arranged on the right side of the hall stereoscopic photograph 18 is detachably fixed.

The three-dimensional image sheet 30 is formed in an overall horizontally long rectangular shape, and 18 sheets corresponding to all 18 holes are formed so as to be interchangeable.
The three-dimensional image sheet 30 is fixed on the three-dimensional image display unit 12 by detachably locking four corners with fixing slits 31 provided at four positions formed on the surface portion of the three-dimensional image display unit 12. Yes.

The hole stereoscopic photograph 18 shown in the stereoscopic image display unit 12 is formed so that the undulation of the green ground surface in the hole can be visually recognized.
Further, as shown in FIG. 2, a photograph 21 of the product of the sponsor of the golf tournament is posted on the back side of the stereoscopic image display unit 12.

Further, as shown in FIGS. 1 and 2, golf score cards 22 and 27 are displayed on the front surface side and the back surface side of the intermediate portion 17 of the plate-like member 14.
The plate-like member 14 is formed so that it can be mailed alone as a mail.

As shown in FIG. 3, the advertisement medium 11 according to the present embodiment is in the form of a single piece of rectangular cardboard in an unfolded state, as a kind of novelty in exchange for tournament viewing fees to golf tournament visitors. It is provided.
Therefore, it is formed so that it can be folded, and folding lines 23 and 24 are formed in advance at the folding site.

  The stereoscopic image display unit 12 displays a hole stereoscopic photograph 18 that shows a view of the green from the player's viewpoint from the position of the player when each hole of a certain golf course is shot. The hole stereoscopic photograph 18 displays a landscape photograph viewed from the shot point in the green direction.

  The hole stereoscopic photograph 18 is formed as a three-dimensional pop-up image obtained by photographing each hole with four cameras and further performing computer graphic processing. That is, in the above-described hole stereoscopic photograph 18, an image viewed at the viewing angle of the right eye and an image viewed at the viewing angle of the left eye are displayed so as to overlap each other.

Further, the hole stereoscopic photograph 18 is shown so that the undulation of the green ground surface of the hole can be clearly recognized.
As shown in FIG. 1, a hole bird's-eye view 19 showing a layout of the entire hole is displayed on the right side of the hole stereoscopic photograph 18.

  The bird's eye view 19 shows a plurality of lines 29 indicating the flight distance. The multiple lines 29 indicate the distance of shots by prominent professional golfers who have played in the hole in the past, and the names 32 of the prominent professional golfers are listed on the right side of the line 29 corresponding to the respective lines. ing.

The bird's-eye view 19 of the hall is formed so that it can be filled in with a ballpoint pen or the like, and it is possible to record the number of hits and how far the ball flew.

  On the other hand, the eyeglass unit 13 is provided with a left-eye lens 25 and a right-eye lens 26 that are arranged with a distance dimension that can be adapted to a general Japanese eye distance. The lenses 25 and 26 are configured to be used in the same manner even when the lenses 25 and 26 are reversed to the back side as described below.

  The left-eye lens 25 is configured so that only the image viewed at the viewing angle of the left eye can be viewed, and the right-eye lens 26 is configured to be able to view only the image viewed at the viewing angle of the right eye. As a result, the hall stereoscopic photograph 18 is viewed as a stereoscopic image when viewed through the left-eye lens 25 and the right-eye lens 26 of the eyeglass unit 13.

Moreover, in the intermediate part 17 of the said plate-shaped member 14, as shown in FIG.1 and FIG.2, golf score cards 22 and 27 are displayed on the surface and the back surface.
That is, the score card 22 from 1 hole to 9 holes is displayed on the upper surface portion in the intermediate portion 17 of the plate-like member 14, and from 10 holes to 18 holes on the back surface portion in the intermediate portion 17 of the plate-like member 14. A score card 27 is displayed.

  Further, as shown in FIG. 2, an advertisement display unit 28 is formed on the back side of the stereoscopic image display unit 12. For example, the advertisement medium 11 is used as a souvenir of a golf tournament to visitors. When distributed, the advertisement display unit 28 includes a photograph 21 of a product of the sponsor company of the golf tournament.

  As the photograph 21 of the product of the sponsor, for example, when the sponsor is a beverage maker, the photograph of various beverages is taken with four cameras and the computer graphic processing is performed in the same manner as the above image. It is formed by a stereoscopic photograph as a so-called 3D image in which a product appears to pop out.

Hereinafter, the effect | action of the golf goods 11 which concerns on this Embodiment is demonstrated based on a usage method.
The advertising media 11 according to the present embodiment is distributed free of charge at a golf course in exchange for an admission fee to a gallery in a tournament where participants participate in golf competitions inviting participants or famous golf players. The

  When the gallery which has received the advertisement medium 11 is used, the both ends 15 and 16 of one plate-like member in the unfolded state shown in FIG. A stereoscopic image 18 fixed to the stereoscopic image display unit 12 can be seen through the glasses unit 13 by forming the stereoscopic image display unit 12 and the glasses unit 13.

  The stereoscopic image display unit 12 displays a hole stereoscopic photograph 18 showing a landscape of a specific golf course viewed from the shot position from a player's viewpoint, so that an actual hole is visually imaged. You can actually experience the image of the hole as if you were actually playing in that hole of the course.

In this case, since the hole stereoscopic photograph 18 is formed as a stereoscopic photograph subjected to computer graphic processing, the hole can be simulated by a virtual image with a more realistic image.

In addition, the stereoscopic image display unit 12 displays a hole bird's-eye view 19 showing the layout of the entire hole together with the hole stereoscopic photograph 18. It is possible to examine how long the ball should be shot with various shots, and how to capture the hole can be studied together with the tournament professional while watching the tournament.

Also, in this case, the hole bird's eye view 19 includes a line 29 indicating the shot arrival position with the name of a prominent professional golfer. Can be worked out.
Therefore, when watching as a gallery in a tournament, it is possible to enjoy watching a tournament more because a professional playing can be watched while being compared with shots of other pros.

  In addition, the advertisement display unit 28 on the back side of the stereoscopic image display unit 12 displays a photograph 21 of the product of the sponsor company of the tournament, and is stereoscopically displayed by an image popping out the sponsor product through the glasses unit 13. In addition, since it can be visually recognized as a powerful 3D image, the advertising effect can be increased.

  In addition, since the golf score cards 22 and 27 are displayed on the intermediate portion 17 of the plate-like member 14, when watching a golf tournament, while playing with a professional golfer who is a fan, Scores can be recorded and the excitement of the tournament increases.

In the present embodiment, the case where the advertisement medium 11 is distributed to the gallery in exchange for the viewing fee in the golf tournament has been described as an example. However, the present invention is not limited to the above embodiment, and for example, a general golfer It may be sold to golfers for a fee at golf course shops as golf practice goods so that they can be used for their own play.

Thus, when used for a general golfer's play, since his / her own score can be entered in the score cards 22 and 27, a score card installed at the golf course is not necessary.
When the advertising medium 11 according to the present invention is used as a golf practice goods in this way, the stereoscopic image display unit 12 shows a shot position of a specific hole of a certain golf course from the player's viewpoint. Since the hole 3D photo 18 showing the scenery of the green from the top is displayed, you can visually imagine the actual hole and actually feel like playing in that hole of the course. You can experience a simulation.

In this case, since the hole stereoscopic photograph 18 is formed as a stereoscopic photograph subjected to computer graphic processing, the hole can be simulated by a virtual image with a more realistic image.

In addition, the stereoscopic image display unit 12 displays a hole bird's-eye view 19 showing the layout of the entire hole together with the hole stereoscopic photograph 18. It is possible to examine how long the ball should be hit with various shots, and to examine and grasp how to attack the hole.

In this case, the bird's eye view 19 shows a line 29 indicating the shot arrival position of a prominent professional golfer. Before entering the course, how to capture the hole while referring to the line 29. In addition, it can be planned in advance. In addition, referring to the display of the names of prominent professional golfers, the flight distance of the professional golfer can be compared with the flight distance of his own shot to study his own shot.

  Therefore, in the advertising medium 11 according to the present embodiment, the course in terms of what kind of ball, what kind of shot, and what kind of angle should be shot in the hole. Image training allows you to repeatedly review and confirm before you go to, so when you go to the course and make a shot in each hole, you can quickly make a confident shot based on your own examination .

  In addition, the hole stereoscopic photograph 18 displayed on the stereoscopic image display unit 12 can recognize the undulation on the green well because the hole looks three-dimensional. As a result, the sense of reality of the hole is increased, more complete image training can be performed, and it can be utilized for actual play, so the score can be increased more easily.

  Further, the image displayed on the stereoscopic image display unit is detachably formed on the plate-like member 14 and is provided for 18 holes and is formed to be exchangeable with each other, so that all holes of the golf course are simulated. You can experience and do image training.

  Moreover, the said plate-shaped member 14 may be formed so that it can be used as a picture postcard. In this case, the plate-like member 14 is formed in the same size as the postcard, and instead of displaying the photograph 21 of the sponsor's product on the back side of the stereoscopic image display unit 12, the address, transmission matters, etc. are left blank. You can also fill in.

In addition, when the plate-like member 14 is formed as a postcard that can be mailed, if the score of good golf play is given, the score is written and mailed as a memorial to friends or family members. can do.
In addition, it can be used as a souvenir that can inform the friends and family more realistically about the atmosphere of the golf tournament, etc., and records on the golf course regarding the tournament results of professional golfers whose friends are fans It can also be mailed as a product to the friend.

In this way, the individual who first obtains the advertising medium 11 provides the advertising medium 11 to other individuals, so that the number of recipients of the advertising information can be further increased, and the advertising effect can be further increased. Can be increased naturally.

In the advertisement medium 11 according to the present embodiment, the case where the advertisement medium is used as a golf goods distributed in exchange for a fee to a golf tournament viewer has been described as an example. The form is not limited, and the golfer can use it for image training of his / her own play. When used in this way, the following effects are obtained.

In other words, golf golfers generally practice to check shots and forms at the driving range before actually entering the golf course. Since many golf courses are not formed like an actual golf course, it is not possible to practice from the viewpoint of how to capture each hole of the golf course.

Therefore, when a professional golfer actually stands in each hole of a golf course, if it is the first course, the specific geographical situation of each hole cannot be fully understood in advance. It was not possible to examine in advance as to what angle and how far the ball should be hit.

As a result, when you actually play, you must go to the hole and make a decision regarding the directionality of the shot, the angle of the shot, the flight distance, etc. within a short time before the shot is made. As a result, there were many cases where good results could not be obtained, and it was difficult to increase the score.
Therefore, from this point of view, before actually entering the golf course, it is possible to perform a virtual preliminary experience with respect to each hole of the golf course in advance and to perform image training on the effective shot direction, angle, flight distance, etc. There has been a demand for golf practice equipment, and the advertisement medium 11 according to the present invention can meet the above-mentioned demands by such a method of use.

Further, in the present embodiment, the case where the advertising medium is distributed to the tournament viewer of the golf tournament in exchange for the fee has been described as an example. However, the present invention is not limited to the above-described embodiment. At an event venue such as a show, an exhibiting company can process it as an image that pops out its own new model car and advertise it with powerful 3D images.
In such a case, advertising media will be distributed to visitors at the pavilion of the motor show.

In such a case, for example, in the name of introducing the new car list of the automobile company in the year, a plurality of types of new models can be distributed together with the advertising media body in a set of sheets. Visitors to the pavilion are people who are interested in the automobile of the automobile company, and can promote to such a person. Therefore, for the automobile company, the advertisement is efficient and very effective.
Also, at a store in a famous tourist spot, a famous landscape at the tourist spot is composed of powerful 3D images as pop-up images, and sold in a souvenir shop together with the advertising media itself as a set of multiple sheets. You can also.

Further, for example, it is possible to configure a 3D image as an image that pops out the activities of prominent players in various discussion events in the Olympics, and sell it together with the advertising media body as a set of a plurality of sheets.

  Further, for example, the advertisement medium according to the present invention can be used as a promotion medium for a new singer or a promotion for a new song at a karaoke house, a karaoke snack or the like.

As described above, when the advertising medium according to the present invention is used as a promotion for a new song or a promotion for a new singer, a stereoscopic image is displayed on the stereoscopic image display unit 12 as an image of a new singer or a singer targeted for promotion. It is processed and posted as a 3D image, and the lyric of the new song and the calling number in the karaoke machine related to the new song or the new song to be promoted are posted in the intermediate portion 17 of the plate member 14.

  The advertisement medium 11 formed in this way is distributed free of charge to the customer together with the room key at the reception of the karaoke house, or is distributed to the customer appropriately for free in a snack or the like.

A customer who has been handed the advertisement medium 11 can clearly recognize the singer by looking at the stereoscopic image displayed on the stereoscopic image display unit 12 from the glasses unit 13, and further posted on the intermediate unit 17. It is possible to select a karaoke song with reference to the called karaoke song call number and sing while watching the lyrics of the song described in the intermediate section 17.

  As described above, when the advertising medium 11 according to the present invention is used for the promotion of a new song, the singer can be recognized by a stereoscopic image, and the song can be easily called by a karaoke machine based on the call number described. Since customers can sing songs related to the promotion, the promotion of new songs, etc. via karaoke, the consumer and the customer are completely directly opposed to the advertiser as in the case of each of the above embodiments. Thus, it can be effectively carried out in a so-called “one-to-one” (one-to-one) situation.

As a result, it is possible to promote a very effective new singer or new song.
In the above embodiment, the case where the advertisement medium body 40 is formed of cardboard has been described as an example. However, the present invention is not limited to the above embodiment, and may be formed of, for example, a synthetic resin. It is sufficient that each individual who is a recipient of information is formed in a weight and size that can be used on a daily basis.

Further, the specific shape of the advertisement medium body 40 is not limited to the above embodiment.

  The advertising media according to the present invention are all media that provide advertising information as a stereoscopic image directly to a person who is interested in the advertising information without using mass media. Can be applied to.

It is a perspective view which shows the Example of the advertising media which concerns on this invention, Comprising: It is a usage condition. BRIEF DESCRIPTION OF THE DRAWINGS It is a perspective view which shows the Example of the golf goods which concern on this invention, Comprising: It shows the state which reversed the use condition. 1 is a perspective view of a state in which an advertisement medium according to an embodiment of the present invention is provided and provided in an unfolded state.

Explanation of symbols

11 Advertising media
12 stereoscopic image display unit 13 spectacle unit 14 plate-like member 15 plate-like member end 16 plate-like member end 17 plate-like member intermediate portion 18 hole stereoscopic photograph 19 hole bird's-eye view 21 product photograph 22 score card 23 folding line 24 Folding line 25 Lens 26 Lens 27 Score card 28 Advertisement display section 29 Line 30 Stereoscopic image sheet 31 Fixing slit 32 Professional name 40 Advertising media body

Claims (13)

Provided to each individual who is a recipient of the advertisement information, comprising a stereoscopic image display section capable of displaying advertisement information and a glasses section capable of visually viewing the image displayed on the stereoscopic image display section An advertising medium characterized by being made. The advertising medium is of a size that can be distributed to each individual who is a recipient of information, is formed in a weight that can be used daily, and is foldable. The advertisement medium according to claim 1. 3. The advertisement medium according to claim 1, wherein the advertisement medium is formed so that it can be sent by mail. The advertisement medium according to any one of claims 1 to 3, comprising an advertisement medium body and a stereoscopic image sheet placed on the stereoscopic image display unit of the advertisement medium body. The advertisement medium according to claim 4, wherein the stereoscopic image sheet is composed of a plurality of sheets and is detachably fixed to the stereoscopic image display unit. The stereoscopic image display unit and the spectacles unit are provided on a single plate-like member, and are arranged and used so that the stereoscopic image display unit and the spectacles unit can be bent upright and face each other. The advertisement medium according to claim 1, wherein: The advertising medium according to claim 1, wherein the plate-like member is formed in a rectangular shape, and the stereoscopic image display unit and the spectacles unit are arranged at both ends in the length direction. The stereoscopic image display unit is formed on both the front side and the back side of the plate-like member, and the stereoscopic image display unit and the spectacles unit are configured to be usable even when bent in the back side direction. The advertisement medium according to claim 1. The three-dimensional image display unit displays a hole three-dimensional photograph that shows a view of each hole of the golf course viewed from the player's viewpoint and a hole bird's-eye view showing the layout of the hole in association with each other. The advertisement medium according to claim 1. 10. The advertising medium according to claim 1, wherein a golf score card is displayed between the stereoscopic image display unit and the glasses unit. The advertising medium according to claim 9 or 10, wherein the bird's eye view of the hall shows a flight distance of each professional golfer in the hall. 12. The advertisement according to claim 9, wherein the hole stereoscopic photograph displayed on the stereoscopic image display unit is formed so that an undulation of a green ground surface of the hole can be visually recognized. Medium. The three-dimensional photo of the hole and the bird's-eye view of the hole displayed on the three-dimensional image display unit are formed of 18 photographs of the individual 18 holes that form the golf course and are detachable from the three-dimensional image display unit. The advertisement medium according to claim 9, wherein the advertisement medium is fixed.

Images