JP2006178680A - Optical disk - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an optical disk that adds a prize function to a DVD so that when main content information including advertisements is recorded on the DVD, advertising effects and consumer appetite for DVDs can be increased, and so that consumer appetite for even DVDs without advertisements can be increased. <P>SOLUTION: After the playback of main content information in a DVD has been finished, an input screen for inputting a hidden code is displayed on a display device as prize information is played back. The hidden code is inputted, and when the hidden code inputted is determined to be correct, a determination is made as to whether or not the DVD wins the prize. When the DVD is determined to win the prize, a screen about the win is displayed on the display device. When the DVD is determined not to win the prize, a screen about rejection is displayed on the display device. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an optical disc to which a prize function for providing a prize is added.

Conventionally, in order to increase the effect of advertisement (promotion), a prize is added to the advertisement when the advertisement is performed. For example, the prior art of Patent Document 1 describes present numbers, symbols, marks, etc. on advertisements, advertisements, media, etc., and presents the present numbers, symbols, marks, etc. in conjunction with them, and presents both of them. If the numbers, symbols, marks, etc. match, it is a win. This makes it possible for consumers to see things that people want to see, such as advertisements, promotions, and media, with a high probability.

Further, for example, the prior art of Patent Document 2 discloses a management means for managing application conditions relating to a user of a recording medium that can apply for a prize and a prize given to the user of the recording medium, and a recording medium read by a drive device. An authentication means for performing authentication based on the identification number, an application receiving means for accepting an application for a prize, a prize drawing lottery means for performing a lottery drawing when an application from a recording media user satisfies the application conditions, And a prize providing means for providing a prize to the user of the recording medium via the drive device. As a result, unauthorized application can be prevented and a prize can be awarded only when the application conditions are satisfied.
Japanese Patent Laid-Open No. 2003-305979 JP 2003-281308 A

In the prior art of Patent Document 1, when a compact disc is used as an advertising medium, by using a sweepstakes / lottery system, the buyer can always see the advertisement by checking the present number of the advertisement. Although it is disclosed, if the present number is played after the advertisement, you will always see the advertisement, but this is not disclosed, so in the case of a compact disc, be sure to display all advertisements You don't always see it. In the prior art of Patent Document 2, an optical disk with an individual ID not recorded can be mounted on a store server, and predetermined content (for example, prize information) is recorded in the unrecorded area. You can't always see all the ads before you see them. Therefore, these prior arts do not always see advertisements before the prize information is viewed, and thus cannot be said to have a high advertising effect.

The present invention has been made to solve the above-described problems. By adding a prize function to the optical disc, the advertising effect is enhanced when the main information including the advertisement is recorded on the optical disc. It is an object of the present invention to provide an optical disc that can increase the willingness to purchase an optical disc and can increase the willingness to purchase the optical disc even if there is no advertisement.

In order to achieve the above object, the invention of claim 1 is a DVD in which prize information is recorded in addition to the main information including / not including the advertisement, and is hidden when the prize information is reproduced after the main information is reproduced. Input screen display means for displaying on the display device an input screen for entering a code or password, and whether the hidden code or password entered on the input screen is correct based on the hidden code or password included in the prize information And a screen indicating that the input hidden code or password is incorrect when the input hidden code or password is determined to be incorrect is displayed on the display device. The wrong screen display means and the input hidden code or password is correct A winning / losing determination means for determining whether the DVD is a winning DVD or a winning DVD based on winning / losing information included in the prize information, and the DVD is a winning DVD. A winning screen display means for displaying a screen related to winning on the display device when judged, and a winning screen display means for displaying a screen concerning winning on the display device when the DVD is judged to be a lost DVD. An optical disc characterized by the above is provided.

In this configuration, when the reproduction of the main information of the DVD is finished and the prize information is reproduced, for example, an input screen for inputting a hidden code is displayed on the display device by the input screen display means. Here, when a hidden code is input by the user, the hidden code / password determining means determines whether or not the input hidden code is correct based on the hidden code included in the prize information. When it is determined that the input hidden code is incorrect, the error screen display means displays on the display device a screen indicating that the input hidden code is incorrect.

When it is determined that the input hidden code is correct, the winning / losing determination means determines the D
Whether the VD is a winning DVD or a winning DVD is determined based on winning / losing information included in the prize information. When it is determined that the DVD is a winning DVD, the winning screen display means displays a screen relating to winning on the display device. On the other hand, the DVD
When it is determined that is a unsuccessful DVD, the unsuccessful screen display means displays a screen regarding the defeat on the display device.

According to this configuration, when the main information including the advertisement is recorded on the DVD by adding the prize function to the DVD, the prize information is reproduced after the reproduction of the advertisement is completed. DVDs with sweepstakes will always increase the advertising effect by seeing advertisements
Therefore, the willingness to purchase a DVD can be increased, and even a DVD without an advertisement is a DVD with a prize, so that the willingness to purchase a DVD is promoted.

In the invention of claim 2, the prize information is recorded in addition to the main information including / not including the advertisement.
When the prize information is reproduced after the main information is reproduced, the input screen for inputting the hidden code or the password is displayed on the display device, and it is determined that the input hidden code or the password is correct. When the optical disc is a winning optical disc, a screen relating to winning is displayed on the display device, and when the input hidden code or password is determined to be correct and the optical disc is a winning optical disc, a screen relating to winning is displayed on the display device. Provided is an optical disc in which processing means for displaying is recorded.

In this configuration, when playing the optical disc on which the prize information is recorded in addition to the main information including / not including the advertisement and playing the prize information after reproducing the main information, an input screen for inputting a hidden code or a password is displayed. It is displayed on the display device. When it is determined that the input hidden code or password is correct and the optical disc is a winning optical disc, a screen regarding winning is displayed on the display device. When it is determined that the input hidden code or password is correct and the optical disc is a lost optical disc, a screen relating to the loss is displayed on the display device.

According to this configuration, when the main information including the advertisement is recorded on the optical disc by adding the prize function to the optical disc, the prize information is reproduced after the reproduction of the advertisement is completed. Because it is an optical disc with a prize, since the advertisement effect is always increased by seeing an advertisement, the willingness to purchase the optical disc can be increased, and even an optical disc without an advertisement is an optical disc with a prize, so the optical disc Willingness to purchase.

In the invention of claim 3, in the invention of claim 2, the optical disc displays an input screen for displaying a hidden code or a password on the display device when the prize information is reproduced after the main information is reproduced. Means, a hidden code / password determining means for determining whether the hidden code or password input on the input screen is correct based on the hidden code or password included in the prize information, and the input hidden code or password When it is determined that the entered hidden code or password is incorrect, an error screen display means for displaying on the display device a screen indicating that the entered hidden code or password is incorrect, and the entered hidden code or password is determined to be correct. The selected optical disc is a winning optical disc Winning / decision determining means for determining whether the optical disc is based on winning / losing information included in the sweepstakes information, and when the optical disc is determined to be a winning optical disc, a screen relating to winning is displayed on the display device. A winning screen display means and a winning screen display means for displaying on the display device a screen relating to the winning when the optical disc is determined to be a lost optical disc are recorded.

Accordingly, when the optical disc on which the prize information is recorded in addition to the main information including / not including the advertisement is reproduced and the prize information is reproduced after reproducing the main information, an input screen for inputting a hidden code or a password is displayed on the display device. Can be displayed. When it is determined that the input hidden code or password is correct and the optical disc is a winning optical disc, a screen related to winning can be displayed on the display device. When it is determined that the input hidden code or password is correct and the optical disc is a lost optical disc, a screen regarding the lost election can be displayed on the display device.

According to a fourth aspect of the present invention, in the second or third aspect of the present invention, the optical disc is a DV.
In the case of D, a prize function can be added to the DVD using the DVD navigation function.

As described above, according to the present invention, a DVD in which prize information is recorded in addition to the main information including / not including the advertisement, and when the prize information is reproduced after the main information is reproduced, the hidden code or the password is input. An input screen display means for displaying an input screen for displaying on the display device, and a hidden code for determining whether or not the hidden code or password input to the input screen is correct based on the hidden code or password included in the prize information / Password determination means and an error screen display means for displaying on the display device a screen indicating that the input hidden code or password is incorrect when it is determined that the input hidden code or password is incorrect If the entered hidden code or password is determined to be correct, And determining win / defeat determining means based on the winning / rejected information DVD is included whether the DVD of rejected or a DVD of winning the prize information, the DV
A winning screen display means for displaying a screen related to winning on the display device when D is determined to be a winning DVD, and a screen related to winning when the DVD is determined to be a winning DVD. Since the selection screen display means to be recorded is recorded, a prize function can be added to the DVD. When the main information including the advertisement is recorded on the DVD, the prize information is displayed after the reproduction of the advertisement is finished. As a result, the user always sees the advertisement and the advertising effect is enhanced.
In addition, even a DVD without an advertisement is a DVD with a prize, so that the willingness to purchase a DVD is promoted.

Further, according to the present invention, a DVD in which prize information is recorded in addition to the main information including / not including the advertisement, and when the prize information is reproduced after the main information is reproduced, the hidden code or the password is input. The input screen is displayed on a display device, and when the input hidden code or password is determined to be correct and the optical disc is a winning optical disc, a screen relating to winning is displayed on the display device, and the input hidden code is displayed. Alternatively, when it is determined that the password is correct and the optical disc is a lost optical disc, processing means for displaying a screen relating to the loss on the display device is recorded. Therefore, a prize function can be added to the optical disc, and an advertisement is displayed on the optical disc. If the main information including the Later, the prize information is reproduced, so that the user always sees the advertisement, so that the advertising effect is enhanced and the optical disk with the prize is increased, so that the willingness to purchase the optical disk can be increased, and there is no advertisement. Since the optical disc is also an optical disc with a prize, the willingness to purchase the optical disc is promoted.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. FIG. 1 is a block diagram showing a configuration of an optical disc apparatus according to an embodiment of the present invention.

The optical disk apparatus includes a spindle motor 5 that rotates the optical disk 1, an optical pickup 2 that emits laser light for recording / reproducing information on the optical disk 1 and receives reflected light from the optical disk 1, and A sled 3 for moving the optical pickup 2 in the radial direction of the optical disc 1, and a spindle motor 5 and the sled 3 are driven according to an instruction from the system controller 22, and an objective lens (
And a servo control unit 4 for performing control to move the focal position of the laser beam in the vertical direction and the horizontal direction with respect to the recording surface of the optical disc 1 by moving the laser beam.

The optical disc apparatus also includes an RF amplifier 6 that amplifies an RF signal that is a read signal from the optical pickup 2 during reproduction of the optical disc 1, and an optical disc 1 that converts the RF signal output from the RF amplifier 6 into digital data. A digital signal processing unit 8 that stores data generated by performing signal demodulation processing and error correction processing according to the data format of the RAM 7 in the RAM 7, and a data stream output from the digital signal processing unit 8 in response to an instruction from the system controller 22 Is provided with a stream separator 9 for separating audio data, sub-picture data, and video data.

The optical disc apparatus also stores an audio decoder 11 that receives the audio data output from the stream separator 9 and performs a predetermined decoding process, and temporarily stores the data to perform the decoding process in the audio decoder 11. The RAM 10, the sub-picture decoder 13 that inputs the sub-picture data output from the stream separation unit 9 and performs a predetermined decoding process, and temporarily stores the data to perform the decoding process by the sub-picture decoder 13 A RAM 12, a video decoder 15 that receives the video data output from the stream separation unit 9 and performs a predetermined decoding process, and a RAM 14 that temporarily stores data to perform the decoding process in the video decoder 15. It has.

The optical disk apparatus also combines a video processor 17 that synthesizes data output from the video decoder 15 and data output from the sub-picture decoder 13 in accordance with an instruction from the system controller 22, and output from the video processor 17. A video encoder 18 that converts the synthesized data into a video signal for display and displays an image on the display device 20, and a D / D converter that converts the data output from the audio decoder 11 into an analog audio signal and supplies the analog audio signal to the speaker 19, for example. A converter 16 is provided.

The optical disc apparatus also has a power key for giving an instruction to turn on or off the apparatus power to the system controller 22, a reproduction key for giving a reproduction instruction, a stop key for instructing a reproduction stop, and other various types. An operation unit 21 having an operation key and provided on the front panel of the apparatus main body and the system controller 22 for controlling the entire apparatus are provided. The operation unit 21 includes light receiving means (not shown) that receives an optical signal indicating an operation command from a remote controller (remote controller) 26. The light receiving means converts the optical signal into an electrical signal and instructs the system controller 22 Input the signal. The remote control 26 has various operation keys similar to those of the operation unit 21.

In addition, this optical disc apparatus has a flash ROM 23 for storing programs and data for controlling each component of the apparatus and for controlling the entire apparatus, and a system that performs arithmetic processing according to the programs and data in the flash ROM 23. A CPU 24 for controlling the controller 22 and a RAM 2 for temporarily storing data necessary for the arithmetic processing of the CPU 24
7 and a display unit 25 which is a display unit on the main body side for displaying the operation content from the operation unit 21 or the remote controller 26.

The optical disk apparatus also includes a recording data modulation circuit 29 that modulates video / audio data sent from a television receiver (not shown) or a personal computer to record on the optical disk 1, and the recording data modulation circuit 29. A laser modulation circuit for outputting a laser modulation signal for modulating the laser beam emitted from the optical pickup 2 to the optical pickup 2 based on the modulated modulation data;

The system controller 22 reads the prize information and processing means recorded on the optical disc 1, and displays an input screen for displaying a hidden code or password on the display device 20 when the prize information is reproduced after the main information is reproduced. Display means 221 and hidden code / password determination means 22 for determining whether the hidden code or password entered on the input screen is correct based on the hidden code or password included in the prize information.
2 and an error screen display means 223 for displaying on the display device 20 a screen indicating that the input hidden code or password is incorrect when it is determined that the input hidden code or password is incorrect, A winning / losing determination means for determining whether the optical disc is a winning optical disc or a winning optical disc when the input hidden code or password is correct based on winning / losing information included in the prize information 224, a winning screen display means 225 for displaying a screen related to winning on the display device 20 when it is determined that the optical disc is a winning optical disc, and a screen relating to winning when the optical disc is determined to be a winning optical disc. Selection screen display means 2 to be displayed on the display device 20 To set and 6.

FIG. 2 is a flowchart for explaining the processing until the winning screen or the winning screen is displayed after reproducing the optical disc on which the prize information is recorded in the present embodiment. With reference to this flowchart, description will be made on the processing from the reproduction of the optical disc on which the prize information is recorded until the winning screen or the winning screen is displayed. Here, the optical disk 1 to be described is a DVD (Digi
tal Versatile Disc) DVD that uses the DVD navigation function (the processing function shown in the flowchart of FIG. 2) to incorporate the concept of a prize into the DVD, adds winning / losing prize information, and is sold in the market Is created. In this embodiment, a DVD is used as an optical disk. However, the present invention is not limited to a DVD. If the navigation function is provided in an optical disk other than a DVD, the prize function of the optical disk can be realized.

The optical disc 1 with a prize purchased by the user is loaded into the optical disc apparatus (step S).
1) Pressing the playback key on the remote control 26 or the operation unit 21 starts playback (
Step S2), the system controller 22 includes the servo control unit 4 and the digital signal processing unit 8
The video signal processed by the video encoder 18 is supplied to the display device 20 to be imaged, and the audio signal processed by the audio decoder 11 is supplied to the speaker 19. Is voiced. At this time, the system controller 22 reads the processing means from the optical disc 1 and inputs the input screen display means 221, the hidden code / password determination means 222, the error screen display means 223,
A winning / losing determination unit 224, a winning screen display unit 225, and a winning screen display unit 226 are set.

When the main information on the optical disc 1 is reproduced and the prize information is reproduced, the input screen display means 221 of the system controller 22 displays an input screen for inputting a hidden code on the display device 20 (step S3). . As the input screen, for example, a hidden code input screen a as shown in FIG. This hidden code input screen a indicates that the hidden code is “5963”. In the process of this flowchart, a case where a hidden code is input will be described, but the same process is performed when a password is input.

Here, when the user inputs a hidden code obtained from a site or newspaper on the Internet from the remote control 26 or the operation unit 21, the system controller 22 detects the input of the hidden code (step S4), and the hidden code / The password determination means 222 compares the input hidden code with the hidden code included in the prize information recorded in advance on the optical disc 1, and determines whether or not the input hidden code is correct (step S5). ).
When it is determined that the input hidden code is incorrect, the error screen display means 223 displays the playback destination in a title on which a screen indicating that the hidden code is incorrect is displayed according to the link command or the jump command. The screen is skipped, and a screen indicating that the input hidden code is incorrect is displayed on the display device 20 (step S8), and the process returns to step S3.

For example, when the original hidden code is “5963”, when the user inputs “5962” by pressing the numeric keypad of the remote controller 26 or the operation unit 21, the wrong screen display means 223 is displayed.
Displays a message on the display device 20 indicating that the input hidden code is incorrect, for example, "The input hidden code is incorrect. Please insert the hidden code again." Let

When it is determined that the input hidden code is correct, the winning / losing determination unit 224
It is determined whether the optical disc 1 is a winning (winning) optical disc or a winning (losing) optical disc based on winning / losing information included in the prize information (step S6). When it is determined that the optical disc 1 is a winning optical disc, the winning screen display means 22 is displayed.
5 skips the playback destination to the title on which the screen related to winning is displayed according to the link command or jump command, and causes the display device 20 to display the screen related to winning (step S7).

The winning screen display means 225 displays the winning screen b as shown in FIG.
0 is displayed. Therefore, the winners saw the detailed application summary displayed on the winning screen b, informed the disc distributor that they were elected by reporting via e-mail, the Internet, postcards, letters, etc. The disc vendor will send the prize to the winner.

On the other hand, when it is determined that the optical disc 1 is a defeated optical disc, the defeat screen display means 226 skips the playback destination to the title on which the screen regarding the defeat is displayed according to the link command or the jump command, and displays the screen regarding the defeat as a display device. 20 is displayed (step S9). The unsuccessful screen display means 226 causes the display device 20 to display a unsuccessful screen c as shown in FIG. As described above, after the winning screen is displayed or after the unsuccessful screen is displayed, when the reproduction is stopped by pressing the stop key of the remote controller 26 or the operation unit 21 (step S10), this processing is ended.

As described above, according to the present embodiment, by adding a prize function to a DVD, for example, when a movie or drama including an advertisement is recorded on the DVD, the reproduction of the movie, drama and advertisement ends. After that, the prize information is reproduced, so that the user always sees the advertisement and the advertising effect is enhanced, and since the DVD has the prize, the motivation for purchasing the DVD can be enhanced. Also, even if there is no advertisement, it is a DVD with a prize, so DV
D's willingness to purchase can also be increased. In addition, if there are no advertisements and a movie or drama that follows the DVD, it is a DVD with a sweepstakes, and since it is a movie or drama that follows, purchase multiple DVDs up to the last round. Willingness to do so is encouraged, and the willingness to purchase DVDs is further promoted. In addition, if the prize of the prize is absolutely what the buyer wants, they will try to purchase several DVDs until they win, which will increase their willingness to purchase.

In the above embodiment, the processing in the optical disc apparatus such as a DVD recorder capable of recording / reproducing information with respect to the optical disc has been described. However, the processing in the optical disc apparatus such as a DVD player that reproduces information recorded on the optical disc is also described. The same effect can be obtained. The configuration of the optical disk apparatus capable of only reproducing is not provided with recording system circuits such as the recording data modulation circuit 29 and the laser light modulation circuit 28 in FIG. is there.

1 is a block diagram showing a configuration of an optical disc device according to an embodiment of the present invention. 6 is a flowchart for explaining a process from reproducing an optical disc on which prize information is recorded in the embodiment until a winning screen or a winning screen is displayed. It is a figure which shows an example of a hidden code | cord | chord input screen, a winning screen, and a winning screen in the said embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Optical disk 20 Display apparatus 22 System controller 221 Input screen display means 222 Hidden code / password determination means 223 Wrong screen display means 224 Winning / losing determination means 225 Winning screen display means 226 Lost screen display means a Hidden code input screen b Winning screen c Lost screen

Claims (4)

A DVD on which prize information is recorded in addition to the main information including / not including the advertisement, and when the prize information is reproduced after the main information is reproduced, an input screen for inputting a hidden code or a password is displayed on the display device. An input screen display means for making the hidden code / password judging means for judging whether the hidden code or password inputted on the input screen is correct based on the hidden code or password included in the prize information, and the inputted An error screen display means for displaying on the display device a screen indicating that the input hidden code or password is incorrect when it is determined that the hidden code or password is incorrect, and the hidden input input on the input screen; If it is determined that the code or password is correct, the DVD will be selected D The winning / losing determination means for determining whether the DVD is a D or a winning DVD based on the winning / losing information included in the prize information, and a screen for winning when the DVD is determined to be a winning DVD An optical disc comprising: a winning screen display means for displaying on a display device; and a winning screen display means for displaying a screen relating to a winning selection on the display device when it is determined that the DVD is a winning DVD. This is an optical disc on which prize information is recorded in addition to the main information including / not including the advertisement. When the prize information is reproduced after the main information is reproduced, an input screen for inputting a hidden code or a password is displayed on the display device. When the hidden code or password input on the input screen is determined to be correct, and when the optical disc is a winning optical disc, a screen relating to winning is displayed on the display device, and the input hidden code or password is determined to be correct And an optical disk recording processing means for displaying on the display device a screen relating to defeat when the optical disk is a defeated optical disk. When the prize information is reproduced after the main information is reproduced, the input screen display means for displaying the input screen for inputting the hidden code or the password on the display device, and the hidden code or the password input on the input screen are the prize information. A hidden code / password judging means for judging whether or not it is correct based on the contained hidden code or password; and when the inputted hidden code or password is judged to be wrong, the inputted hidden code or password is An error screen display means for displaying on the display device a screen indicating an error, and whether or not the input hidden code or password is correct when the optical disc is a winning optical disc or a lost optical disc Based on winning / losing information included in sweepstakes information Winning / decision determining means to be determined, winning screen display means for displaying a screen relating to winning on the display device when the optical disc is determined to be a winning optical disc, and the optical disc being determined to be a winning optical disc 3. The optical disc according to claim 2, wherein a selection screen display means for displaying a screen regarding selection is displayed on the display device. 4. The optical disc according to claim 2, wherein the optical disc is a DVD.

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