JP2006155648A - Advertisement mediation method and device, storage medium storing program code, and computer program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To systematically construct a process until the creation of an advertisement on an advertisement medium based on electronic advertisement entity data for reducing manual, temporal, and cost burdens during the construction. <P>SOLUTION: An advertisement mediation site mediating an application for an advertisement to a plurality of advertisement institutions creating advertisements based on the advertisement entity data on the advertisement medium is offered to an environment accessible via a network 401 (a mediation site offering step). Application data for the advertisement, application destination data, and advertisement entity data are received via the advertisement mediation site (a receipt step). The application data and the advertisement entity data are distributed toward the advertisement institution (for example, a shop 101) specified by the received application destination data (a distribution step). <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to the field of technology for generating an advertisement based on electronic data on an advertising medium such as a display device or a receipt. The present invention relates to a storage medium for storing codes and a computer program.

  As an advertising medium for providing an advertisement based on electronic data to the general public, the advertising medium that has been most commonly used in the past will be television broadcasting. Television broadcasting is a system in which image data is output in the form of radio waves, received by a television receiver that can be viewed by an unspecified number of people, and can be viewed, and the system scale is extremely large. For this reason, advertising using television broadcasting is enormously expensive, and unless it is a company with considerable capital, it is unlikely that advertising will be conducted using television broadcasting. Is the actual situation.

  On the other hand, in recent years, information processing technology and image processing technology have advanced rapidly, and it has become possible to easily generate, edit, and reproduce image data regardless of whether it is a still image or a moving image. Such a situation has been developed against the background of the rapid spread of personal computers, the progress of image data compression technology, and the like. In recent years, various advertising strategies using image data have been developed in various places and situations.

  For example, in a convenience store, a supermarket, etc., it is common practice to use a customer surface display provided in a POS terminal (POS: Point of sales) and display an advertisement based on image data on the customer surface display. It is. In addition, a large screen display device is installed on the wall of a building or a stadium where a lot of people gather, such as in a downtown area, and an advertisement based on image data is displayed on the large screen display device. Things are also becoming commonplace. In addition, the installation of displays is also common in transportation facilities such as trains and airplanes, and advertisements using image data such as advertisements using such displays tend to be diversified and quantitatively expanded. is there.

  In particular, the progress of image data compression technology is remarkable. For example, taking the MPEG standard as an example, it has evolved from MPEG-1 standardized for reproducing moving images on a CD to MPEG-2 for digital broadcasting. In December 1999, MPEG-4 was standardized as a standard for distributing moving images using a low-speed line such as the Internet. In addition, Apple's Quick time Movie, Real Networks' Real Video, and the like have already been put to practical use as codecs for distributing moving images using a low-speed line such as the Internet.

  For this reason, by using codecs such as the MPEG-4 standard, Quick time Movie, and Real Video as described above, for example, advertisement image data to be displayed on the customer display on the POS terminal is sent from the headquarters to each store. The technology (Patent Document 1) that distributes to the Internet will be easily put into practical use.

JP-A-10-207957

  In recent years, due to advances in image processing technology, it is not so difficult to generate high-quality image data even for moving image data. That is, the technical and economic aspects are not a major obstacle to producing good quality image data. For this reason, when image data is produced, considering that the image data is an advertisement, an era in which the sense is exclusively questioned.

  However, while the image data that is the substance of the advertisement can be easily and inexpensively produced in this way, it is a fact that a lot of people are required before such image data is demonstrated on the advertisement medium. . For example, advertising agencies that own or occupy advertising media, such as convenience stores and supermarkets, their headquarters, etc., will conduct sales activities and PR activities to recommend and promote advertising on their advertising media, The advertiser requests the production company to produce the image data, passes the completed advertisement image data to the advertising agency that owns and occupies the advertising medium, and the advertising agency screens the advertising image data on its own advertising medium. It will be installed on equipment such as computers as possible. Even assuming such a schematic procedure, it can be understood that a very large amount of human, time and cost is required until the image data is demonstrated on the advertising medium.

  An object of the present invention is to systematically construct a process until an advertisement based on electronic advertisement entity data is generated on an advertisement medium, and to reduce human, time and cost burden during the process. .

  The advertisement mediating method according to claim 1 is an environment in which an advertisement mediating site that mediates application for advertisements to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium can be accessed via a network A mediating site providing step; a receiving step of receiving advertisement application data, application destination data and the advertising entity data via the advertisement mediating site; and the advertising agency specified by the received application destination data A distribution step of distributing the application data and the advertisement entity data.

  Therefore, an advertisement requester can easily apply for an advertisement by sending advertisement application data, application data and advertisement entity data through an advertisement brokerage site accessible via the network. The burden of advertising requests is reduced. In addition, since the application data and the advertisement entity data are distributed toward the advertising agency specified by the received application destination data, the burden on the advertising agency is reduced.

  The invention of the advertisement mediating method according to claim 2 is a receiving site providing step of providing an advertisement receiving site for receiving an advertisement application to an environment accessible via a network, and an advertisement application data via the advertisement receiving site. An advertisement that mediates application for advertisements to a plurality of advertising agencies that executes an application step of receiving advertisement entity data and storing the advertisement entity data in storage means and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing step for providing an intermediary site in an environment accessible via a network; a receiving step for receiving advertisement application destination data via the advertisement intermediary site; and a computer for accessing the advertisement reception site. To access the advertisement reception site specified by the received application data. Includes a link step, the.

  Therefore, when the advertisement requester transmits advertisement application destination data through an advertisement mediation site accessible via the network, the advertisement requester can arrive at the advertisement reception site specified by the application destination data. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from the advertisement reception site accessible via the network, and the burden of the advertisement request to the advertising institution. Is reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. The

  According to a third aspect of the present invention, the advertisement intermediary site that mediates the application of advertisements to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertisement medium is made an environment accessible via a network. An intermediary site providing means to be provided; a receiving means for receiving advertisement application data, application destination data and the advertisement entity data via the advertisement intermediary site; and to the advertising institution specified by the received application destination data Distribution means for distributing the application data and the advertising entity data.

  Therefore, an advertisement requester can easily apply for an advertisement by sending advertisement application data, application data and advertisement entity data through an advertisement brokerage site accessible via the network. The burden of advertising requests is reduced. In addition, since the application data and the advertisement entity data are distributed toward the advertising agency specified by the received application destination data, the burden on the advertising agency is reduced.

  The invention of claim 4 is a receiving site providing step of providing an advertisement receiving site for receiving an advertisement application to an environment accessible via a network, and advertisement application data via the advertisement receiving site. And an advertisement step for receiving advertisement entity data and storing it in the storage means, and an advertisement step for generating an advertisement based on the advertisement entity data on an advertisement medium. An intermediary site providing means for providing an intermediary site in an environment accessible via a network; a receiving means for receiving application destination data for an advertisement via the advertisement intermediary site; and a computer for accessing the advertisement receiving site. A link for accessing the advertisement reception site specified by the received application destination data It includes a stage, a.

  Therefore, when the advertisement requester transmits advertisement application destination data through an advertisement mediation site accessible via the network, the advertisement requester can arrive at the advertisement reception site specified by the application destination data. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from the advertisement reception site accessible via the network, and the burden of the advertisement request to the advertising institution. Is reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. The

  The invention of the storage medium according to claim 5 is installed in a computer, and an advertisement intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate an advertisement based on advertisement entity data on the computer is installed in the computer. An intermediary site providing function for providing an environment accessible via the ad, a receiving function for receiving advertisement application data, application data and the advertising entity data via the advertisement intermediary site, and the received application data A machine-readable program code for executing the distribution function for distributing the application data and the advertisement entity data to the specified advertising institution is stored.

  Therefore, an advertisement requester can easily apply for an advertisement by sending advertisement application data, application data and advertisement entity data through an advertisement brokerage site accessible via the network. The burden of advertising requests is reduced. In addition, since the application data and the advertisement entity data are distributed toward the advertising agency specified by the received application destination data, the burden on the advertising agency is reduced.

  The invention of the storage medium according to claim 6 is installed in a computer and provides a reception site providing step for providing an advertisement reception site for receiving an advertisement application to an environment accessible via a network. A plurality of advertising agencies that execute an application step of receiving application application data and advertisement entity data via a site and storing them in storage means, and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing function for providing an advertisement intermediary site that mediates an application for advertisement to an environment accessible via a network, a receiving function for receiving ad application destination data via the ad intermediary site, and the advertisement The computer that accesses the reception site is specified by the received application data. It said stored link function to access the advertisement reception site, the machine-readable program code for execution to be.

  Therefore, when the advertisement requester transmits advertisement application destination data through an advertisement mediation site accessible via the network, the advertisement requester can arrive at the advertisement reception site specified by the application destination data. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from the advertisement reception site accessible via the network, and the burden of the advertisement request to the advertising institution. Is reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. The

  The invention of the machine-readable computer program according to claim 7 is installed in a computer and mediates advertisement application to a plurality of advertising agencies that generate advertisements based on advertisement entity data on the advertisement medium. An intermediary site providing function for providing a site in an environment accessible via a network; a receiving function for receiving advertisement application data, application destination data, and the advertising entity data via the advertisement intermediary site; A distribution function for distributing the application data and the advertising entity data to the advertising institution specified by the application destination data;

  Therefore, an advertisement requester can easily apply for an advertisement by sending advertisement application data, application data and advertisement entity data through an advertisement brokerage site accessible via the network. The burden of advertising requests is reduced. In addition, since the application data and the advertisement entity data are distributed toward the advertising agency specified by the received application destination data, the burden on the advertising agency is reduced.

  The invention of the machine-readable computer program according to claim 8 is a reception site providing step of providing an advertisement reception site that is installed in a computer and receives an application for advertisement in an environment accessible via a network. Receiving an advertisement application data and advertisement entity data via the advertisement reception site, and storing the application data in a storage means; and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing function for providing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies in an environment accessible via a network, and a receiving function for receiving advertisement application destination data via the ad intermediary site And a computer that accesses the advertisement reception site. A link function for accessing the advertisement reception site specified by the application destination data, is executed.

  Therefore, when the advertisement requester transmits advertisement application destination data through an advertisement mediation site accessible via the network, the advertisement requester can arrive at the advertisement reception site specified by the application destination data. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from the advertisement reception site accessible via the network, and the burden of the advertisement request to the advertising institution. Is reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. The

  The advertisement mediating method according to claim 1 is an environment in which an advertisement mediating site that mediates application for advertisements to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium can be accessed via a network. A mediating site providing step; a receiving step of receiving advertisement application data, application destination data and the advertising entity data via the advertisement mediating site; and the advertising agency specified by the received application destination data And the distribution step of distributing the application data and the advertisement entity data, so that the advertisement request can be executed on the advertisement brokerage site, so that the burden of the advertisement request to the advertising institution can be reduced. An advertising agency that is identified by the application data to which the advertisement application data and advertisement entity data are distributed Oite also, in order to receive the delivery of advertising entity data, from the fact that traditional business, such as the installation or the like of the advertising entity data is not required, it is also possible to reduce the burden of advertising agencies.

  The invention of the advertisement mediating method according to claim 2 is a receiving site providing step of providing an advertisement receiving site for receiving an advertisement application to an environment accessible via a network, and an advertisement application data via the advertisement receiving site. An advertisement that mediates application for advertisements to a plurality of advertising agencies that executes an application step of receiving advertisement entity data and storing the advertisement entity data in storage means and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing step for providing an intermediary site in an environment accessible via a network; a receiving step for receiving advertisement application destination data via the advertisement intermediary site; and a computer for accessing the advertisement reception site. To access the advertisement reception site specified by the received application data. A link step, so that the advertisement requester can arrive at the advertisement reception site specified by the application destination data when transmitting the application application data through the advertisement intermediary site accessible via the network. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from an advertisement reception site accessible via the network. Can be reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. be able to.

  According to a third aspect of the present invention, the advertisement intermediary site that mediates the application of advertisements to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium is made an environment accessible via a network An intermediary site providing means to be provided; a receiving means for receiving advertisement application data, application destination data and the advertisement entity data via the advertisement intermediary site; and to the advertising institution specified by the received application destination data And the distribution means for distributing the application data and the advertisement entity data, so that the advertisement request can be executed on the advertisement mediation site, so that the burden of the advertisement request to the advertising institution can be reduced. In addition, in an advertising institution specified by application data to which advertisement application data and advertisement entity data are distributed, Order to receive the delivery of tell entity data, from the fact that traditional business, such as the installation or the like of the advertising entity data is not required, it is also possible to reduce the burden of advertising agencies.

  The invention of claim 4 is a receiving site providing step of providing an advertisement receiving site for receiving an advertisement application to an environment accessible via a network, and advertisement application data via the advertisement receiving site. And an advertisement step for receiving advertisement entity data and storing it in the storage means, and an advertisement step for generating an advertisement based on the advertisement entity data on an advertisement medium. An intermediary site providing means for providing an intermediary site in an environment accessible via a network; a receiving means for receiving application destination data for an advertisement via the advertisement intermediary site; and a computer for accessing the advertisement receiving site. A link for accessing the advertisement reception site specified by the received application destination data Therefore, the advertisement requester can arrive at the advertisement reception site specified by the application destination data by transmitting the application application data through the advertisement brokerage site accessible via the network. Therefore, the advertisement requester can easily apply for an advertisement by sending the advertisement application data and the advertisement entity data from the advertisement reception site accessible via the network, and The burden can be reduced. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. be able to.

  The invention of the storage medium according to claim 5 is installed in a computer, and an advertisement intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate an advertisement based on advertisement entity data on the computer is installed in the computer. An intermediary site providing function for providing an environment accessible via the ad, a receiving function for receiving advertisement application data, application data and the advertising entity data via the advertisement intermediary site, and the received application data Since the machine-readable program code for executing the distribution function for distributing the application data and the advertisement entity data is stored for the specified advertising institution, the advertisement request is executed on the advertisement mediation site. Therefore, it is possible to reduce the burden of advertising requests to advertising agencies. In the advertising institution specified by the application data to which the application data and the advertisement entity data are distributed, since the advertisement entity data is received, conventional operations such as installation of the advertisement entity data are not required. The burden on advertising agencies can also be reduced.

  The invention of the storage medium according to claim 6 is installed in a computer and provides a reception site providing step for providing an advertisement reception site for receiving an advertisement application to an environment accessible via a network. A plurality of advertising agencies that execute an application step of receiving application application data and advertisement entity data via a site and storing them in storage means, and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing function for providing an advertisement intermediary site that mediates an application for advertisement to an environment accessible via a network, a receiving function for receiving ad application destination data via the ad intermediary site, and the advertisement The computer that accesses the reception site is specified by the received application data. The link function for accessing the advertisement receiving site to be stored and the machine-readable program code for executing the link function are stored, so that the advertisement requester transmits the advertisement application destination data through the advertisement intermediary site accessible via the network. Then, the advertisement reception site specified by the application destination data can be reached, and therefore, the advertisement requester transmits the advertisement application data and advertisement entity data from the advertisement reception site accessible via the network. Thus, it is possible to easily apply for an advertisement, and to reduce the burden of an advertisement request to an advertising agency. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. be able to.

  The invention of the machine-readable computer program according to claim 7 is installed in a computer and mediates advertisement application to a plurality of advertising agencies that generate advertisements based on advertisement entity data on the advertisement medium. An intermediary site providing function for providing a site in an environment accessible via a network; a receiving function for receiving advertisement application data, application destination data, and the advertising entity data via the advertisement intermediary site; Since the distribution function that distributes the application data and the advertisement entity data is executed toward the advertising institution specified by the application destination data, an advertisement request can be executed on the advertisement reception site. The burden of advertising requests to advertising agencies can be reduced, and ad reception sites Receives et advertisement entity data, since an advertisement based on the advertisement entity data can be generated on the advertising medium can also reduce the burden of the advertising agency.

  The invention of the machine-readable computer program according to claim 8 is a reception site providing step of providing an advertisement reception site that is installed in a computer and receives an application for advertisement in an environment accessible via a network. Receiving an advertisement application data and advertisement entity data via the advertisement reception site, and storing the application data in a storage means; and an advertisement step of generating an advertisement based on the advertisement entity data on an advertisement medium An intermediary site providing function for providing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies in an environment accessible via a network, and a receiving function for receiving advertisement application destination data via the ad intermediary site And a computer that accesses the advertisement reception site. And the link function for accessing the advertisement receiving site specified by the application destination data, the advertisement requester transmits the application application data through the advertisement intermediary site accessible via the network. The advertisement requester can reach the advertisement reception site specified by the application destination data. Therefore, the advertisement requester transmits the application application data and the advertisement entity data from the advertisement reception site accessible via the network. It is possible to easily apply for advertisements, and to reduce the burden of advertisement requests to advertising agencies. The received advertisement application data and advertisement entity data are stored in the storage means, and an advertisement based on the advertisement entity data stored in the storage means is generated on the advertisement medium, thereby reducing the burden on the advertising agency. be able to.

  An embodiment of the present invention will be described with reference to the drawings.

[System configuration example]
FIG. 1 is a schematic diagram of the entire system deployed on the Internet. This system is constructed in an environment where a plurality of stores 101, an advertising agency 201, and an unspecified number of users 301 can be connected via an Internet communication network 401 as a network. In other words, as an infrastructure improvement, this system uses the existing Internet communication environment as it is. In addition, the present system operates by installing dedicated software in each of the server computers 102 and 202 provided in the store 101 and the advertising agency 201 and storing predetermined data. In this case, the server computer 102 included in the store 101 that is a convenience store functions as a store controller.

  More specifically, the server computers 102 and 202 provided in the store 101 and the advertising agency 201 respectively provide an advertisement application site and an advertisement mediation site that can be accessed via the Internet communication network 401. Such an advertisement application site and an advertisement mediation site are realized by, for example, text data described in HTML (Hyper Text Markup Language) language or image data of, for example, GIF format pasted on the text data. The image data constitutes the predetermined data described above. Therefore, the personal computer 302 operated by the user 301 accesses the advertisement application site and the advertisement mediation site provided by the server computers 102 and 202 of the store 101 and the advertising agency 201 via the Internet communication network 401, and each of these sites. You must be able to browse. Specifically, the personal computer 302 of the user 301 has a communication function in which a protocol accessible to the Internet communication network 401 is set, and for example, Internet Explorer (registered trademark), Netscape Navigator (registered trademark), or the like. Browser software must be installed.

  In addition, the advertisement application site and the advertisement mediation site provided by the server computers 102 and 202 of the store 101 and the advertisement agency 201 have a function of receiving data transmitted from the personal computer 302 of the user 301. For this reason, the browser software installed in the personal computer 302 of the user 301 needs to be set to, for example, HTTP (Hyper Text Transfer Protocol).

  Furthermore, as an example of a store 101 that is a convenience store, as shown in FIG. 1, a server computer 102 that is a store controller includes a plurality of POS terminals (POS: Point of sales) including a customer display 103 as a display. Reference numeral 104 denotes a POS terminal 104 connected via a LAN line (LAN: Local Area Network) 105. A general personal computer 106 is also connected to the LAN line 105. Then, the server computer 102 as a store controller stores various data files such as a sales file (not shown) and a schedule management file 108 (to be described later) in its hard disk drive (HDD) 107, and installs a computer program for advertisement application processing. is doing. In this sense, the HDD 107 of the server computer 102 functions as a storage medium that stores a computer program.

  As an example of a store 101 which is a large store, as shown in FIG. 1, a server computer 102 is connected to a large screen display device 109 as a display and a general personal computer 110 via a LAN line 111. . The large screen display device 109 is constituted by a large screen or the like installed on the building wall surface of the store 101 which is a large store. And the server computer 102 of the store 101 which is a large store stores the schedule management file 108 mentioned later in the HDD 107, and installs the computer program for an advertisement application process. In this sense, the HDD 107 of the server computer 102 installed in the store 101, which is a large store, functions as a storage medium for storing the computer program. The schedule management file 108 stored in the HDD 107 has the same data structure as the schedule management file 108 stored in the HDD 107 of the server computer 102 serving as a store controller. Further, the store 101 which is a large store is provided with a store system 112 constructed from a store controller, a POS terminal, and the like, and this store system 112 can also be connected to the Internet communication network 401.

  Further, the server computer 202 provided in the advertisement agency 201 has a computer program for advertisement mediation processing installed in its HDD 203. In this sense, the HDD 203 of the server computer 202 installed in the advertising agency 201 functions as a storage medium for storing a computer program.

  As described above, each of the server computers 102 and 202 provided in the store 101 and the advertising agency 201 provides an advertisement application site and an advertisement mediation site accessible via the Internet communication network 401. As an embodiment, the advertisement application site or the advertisement mediation site may be configured to be provided by a storage area lender, for example, a server such as a provider, with which the store 101 or the advertising agency 201 is contracted.

[Outline of processing]
In the system of the present embodiment, a store 101 such as a convenience store or a large store provides an advertisement application site that can be accessed via the Internet communication network 401 (reception site providing step, reception site providing means, reception site providing function). . Then, the user 301 operating the personal computer 302 connected to the advertisement application site of the store 101 via the Internet communication network 401 accepts an application for advertisement through the advertisement application site (application step, application means, application function). . In this case, at the time of accepting the application for the advertisement, at least the advertisement entity data which is the image data and the acoustic data forming the advertisement entity from the personal computer 302 of the user 301 to the advertisement application site via the Internet communication network 401 Is required to send. For the advertisement applied in this way, for example, for a user 301 connected to an application site provided by a convenience store, an advertisement medium provided in the POS terminal 104 installed in the store that is the convenience store and a customer display as a display It is provided to an unspecified number of people through display on the device 103, or is provided to the recipient of the receipt through printing on a receipt issued by the POS terminal 104 (advertisement step, advertising means, advertising function). Another example of the advertisement providing method for the applied advertisement is through an advertisement application site provided by the store 101 which is a large store having a large screen display device 109 as an advertising medium and a display on the wall surface of the building. When the user 301 applies for an advertisement, an advertisement applied through the large screen display device 109 is provided to an unspecified number of people (advertisement step, advertisement means, advertisement function).

  In the system of the present embodiment, the advertising agency 201 also publishes an advertisement mediation site accessible via the Internet communication network 401 (mediation site provision step, mediation site provision means, mediation site provision function). Then, the mediation of the advertisement through the advertisement mediation site is accepted for the user 301 who operates the personal computer 302 connected to the advertisement mediation site via the Internet communication network 401 (reception step, reception means, reception function). As an intermediary method of advertisement, whether the user 301 distributes the advertisement applied for in the advertisement intermediary site, particularly the advertisement entity data, to the store 101 or the like that requests the demonstration of the advertisement (distribution step, distribution means, distribution function) Alternatively, the personal computer 302 of the user 301 is connected to an advertisement application site provided by such a store 101 (link step, link means, link function).

  As described above, in the system according to the present embodiment, the user 301 can apply for an advertisement through the advertisement application site and the advertisement brokerage site, and the store 101 can execute the advertisement through the advertisement application site and the advertisement brokerage site. The entity data can be received. In addition, the system according to the present embodiment includes an architecture for reviewing applied advertisements at each store 101 and automatically performing demonstrations of the advertisements that have passed the review (examination step, examination means).

  Here, the store 101 and the advertising agency 201 are merely examples of media that provide an advertisement application site and an advertisement mediation site, and the store 101 may be a media that can visually or acoustically demonstrate advertisements. For example, any media can be used as long as the advertising agency 201 mediates an application for an advertisement regardless of whether it is free of charge. For example, a supervising company that develops chain stores or franchises of many convenience stores is suitable as an entity that provides an advertisement mediating site.

[Contents of application process (part 1)]
FIG. 2 is a schematic diagram showing a screen transition example of an advertisement application site provided by the server computer 102 of each store 101, and FIG. 3 is an advertisement application site in which an advertisement fee for each specified advertisement space is determined by an advertisement organization (store 101). FIG. 4 is a schematic diagram illustrating the data structure of the schedule management file 108 for managing the advertising schedule as illustrated in FIG. 3, and FIG. 5 is the advertising fee for each specified advertising space. FIG. 6 is a schematic diagram illustrating the data structure of the charge file that defines the advertisement file, and FIG. Schematic diagram illustrating the data structure, Fig. 7 provides an application site where the advertising fee for each specified advertising space is determined by the advertising agency FIG. 8 is a schematic diagram illustrating the data structure of an advertisement request management file for managing advertisement application data in the server computer 102. FIG. 6 is a flowchart showing a flow of reservation reception processing in the computer 102.

  The flowchart illustrated in FIG. 8 shows the processing contents executed by the microprocessor of the server computer 102 in accordance with the computer program installed in the server computer 102. Therefore, according to the flowchart illustrated in FIG. 8, the flow of processing will be described using FIGS. 1 to 7.

  For example, when the user 301 uses the personal computer 302 to access the advertisement application site of the server computer 102 that is a store controller or the server computer 102 installed in a large store via the Internet communication network 401, the server computer 102 For example, text data described in HTML (Hyper Text Markup Language) or image data attached to the text data is transferred to the personal computer 302 of the user 301, and an initial screen 121 as illustrated in FIG. Provide (step S101). On this initial screen 121, a schedule object 122 and a help object 123 are displayed. Therefore, the server computer 102 determines whether or not the schedule object 122 is specified and whether or not the help object 123 is specified (steps S102 and S103), and when it is determined that the help object 123 is selected (Y in step S103). Performs help display (step S104), and if it is determined that the schedule object 122 has been selected (Y in step S102), schedule display is performed (step S105).

  Here, as an example, the selection of the schedule object 122 and the help object 123 is performed by a mouse click on the personal computer of the user 301 accessing the advertisement application site and the advertisement mediation site. That is, in this case, an object click selection signal is transmitted from the personal computer 302 of the user 301 to the server computer 102 in accordance with, for example, HTTP, whereby the server computer 102 recognizes the object designation and the designated object type. Therefore, the server computer 102 executes processing corresponding to the specified object type. Alternatively, as another example, a page already sent from the server computer 102 to the personal computer 302 of the user 301 may be opened and displayed on the personal computer 302 by a mouse click operation.

  Further, the objects such as the schedule object 122 and the help object 123 are configured by embedding anchors in text data described in HTML, for example, as a data structure. In this case, the anchor is data specifying a link destination or a command corresponding to an object. The data structure of such an object is common to all objects described later.

  In any case, if it is determined that the schedule object 122 has been selected on the initial screen of the application site (Y in step S102), or if a schedule object has been selected, the personal computer 302 of the user 301 will be shown in FIG. A schedule display as illustrated in (b) is provided. FIG. 3 shows an enlarged example of the advertisement schedule display screen 131 that can be browsed by providing this schedule display. As illustrated in FIG. 3, the advertisement schedule display screen 131 provides information on whether or not to apply for an advertisement reservation for each specified advertisement frame 132 in which a time frame specified by a period and a time zone is defined. In the example shown in the advertisement schedule display screen 131 illustrated in FIG. 3, the specified advertisement frame 132 displayed as “Done” is the specified advertisement frame 132 that cannot be applied for reservation, and the specified advertisement frame 132 in which the amount is displayed is This is the prescribed advertising space 132 where a reservation application can be made. The amount displayed in the specified advertising space 132 for which a reservation application can be made means the advertising fee for the specified advertising space 132. Further, in the advertisement schedule display screen 131 illustrated in FIG. 3, four prescribed advertisement frames 132 are displayed in the same time period of the same period, and this accepts applications for four advertisements in that period / time period. It means that.

  Here, the advertisement schedule display screen 131 is generated based on the data registered in the schedule management file 108 and the charge file 113 stored in the HDD 107 of the server computer 102. In other words, the schedule management file 108 stores the status 114a and the link 114b in an updatable manner for each specified advertising space 114 specified by the period and time zone. In this case, four prescribed advertisement spaces 114 are also set for each same period and time period. Further, the status 114a of the schedule management file 108 has three types of reservations available, reserved, and determined. That is, the schedule management file 108 has three types of statuses as the status 114a, and the computer program installed in the server computer 102 gives the three types of status values that can be reserved, reserved, and determined. It is. In addition, the fee file 113 stores the advertisement fee in an updatable manner for each unit 115 specified by the period and time zone. Therefore, the server computer 102 generates data for displaying the advertisement schedule display screen 131 on the personal computer 302 of the user 301 while referring to data registered in the schedule management file 108 and the charge file 113. That is, the server computer 102 displays “completed” on the specified advertisement frame 132 in the advertisement schedule display screen 131 when the status 114 a of the schedule management file 108 is reserved or determined for each specified advertisement frame. If the status 114a of the schedule management file 108 can be reserved, the fee file 113 is searched to acquire data related to the advertising fee set in the prescribed advertising space, and the acquired advertising fee is used as the advertising schedule. Browse data to be displayed in the specified advertisement frame 132 in the display screen 131 is generated.

  The user 301 browsing the advertisement schedule display screen 131 selects a desired prescribed advertisement frame 132 by the personal computer 302 by a method such as mouse click, and then designates the designated object 133 appearing on the advertisement schedule display screen 131. Can be specified by a mouse click or the like. In this case, the server computer 102 that provides the advertisement schedule display screen 131 on the advertisement application site determines whether or not the designated object 133 is designated and whether or not the return object 134 that appears on the advertisement schedule display screen 131 is designated. When waiting (steps S106 and S107), when it is determined that the designated object 133 is designated, the reservation form 141 is displayed (see FIG. 2C), and when it is determined that the return object 134 is designated. Then, the process returns to the determination process (step S102) regarding whether or not the schedule object 122 is designated. When the processing returns to step S102, the initial screen 121 is displayed again on the personal computer of the user 301 browsing the advertisement application site.

  On the other hand, when the reservation form 141 is displayed on the personal computer of the user 301 browsing the advertisement application site, the user 301 can input predetermined items to the reservation form 141. Predetermined items include attribute information such as name, name, address, whereabouts, and contact information, e-mail address, and settlement information related to an advertising fee payment method. In addition, the user 301 can attach advertisement entity data desired for advertisement, that is, image data such as a still image or a moving image, to the reservation form 141. In the case of moving image data, MPEG-4, Apple's Quick time Movie, Real Networks' Real Video, and the like are applicable as the data format, but the data format is not limited to these. Specifically, the server computer 102 that has performed the display processing of the reservation form 141 determines whether or not the attached object 143 that appears on the reservation form display screen 142 that displays the reservation form 141 is specified and whether or not the cancel object 144 is specified. (Steps S109 and S110). Therefore, in this case, if the server computer 102 determines that the attached object 143 has been designated (Y in step S109), the file attachment dialog 145 is displayed in a pop-up and an object that appears on the reservation form display screen 142 is displayed as an OK object 146 And switching to the return object 147 (see step S111, FIG. 2D). In contrast, if the server computer 102 determines that the cancel object 144 has been designated (Y in step S110), the server computer 102 returns to the process of displaying the advertisement schedule display screen 131 again.

  As shown in FIG. 2D, the file attachment dialog 145 pop-up displayed on the reservation form display screen 142 has a folder designation area 145a and a file designation area 145b, and folder designation and file designation in each area. Is allowed. That is, the folder designation area 145a and the file designation area 145b support searching for a folder and a file stored in the personal computer 302 of the user 301 and designating a desired file as an attached file.

  After popping up the file attachment dialog 145, the server computer 102 waits for a determination as to whether or not the OK object 146 is specified and whether or not the return object 147 is specified (steps S112 and S113). At this time, if it is determined that the return object 147 has been designated (Y in step S113), the process returns to the reservation form display screen 142 before the file attachment dialog 145 is displayed. On the other hand, when it is determined that the OK object 146 is designated, the pop-up display of the file attachment dialog 145 is deleted, and the transmission object 148 and the cancel object 149 appear in the reservation form display screen 142. Then, the server computer 102 waits for a determination as to whether or not the transmission object 148 is specified and whether or not the cancel object 149 is specified (steps S114 and S115). At this time, if it is determined that the cancel object 149 has been designated (Y in step S115), the process returns to the reservation form display screen 142 before the file attachment dialog 145 is displayed. On the other hand, if it is determined that the transmission object 148 has been designated (Y in step S114), the transmission of the reservation data input through the reservation form 141 is requested to the personal computer 302 of the user 301, and the transmission is performed accordingly. The reserved data received is received (step S116).

  The reservation data transmitted from the personal computer 302 of the user 301 and received by the server computer 102 is selected and designated following the transmission destination address 312 indicating the transmission destination address, for example, as in the advertisement application message 311 shown in FIG. It includes a specified advertisement frame 313 for specifying a specified advertisement frame, attribute information 314 for specifying an applicant, an e-mail address 315, settlement information 316, an attached file 317, and the like.

  The server computer 102 that has received such reservation data temporarily stores the received reservation data in a cache area or the like of a storage unit such as a RAM, and determines whether the received reservation data is appropriate (step S117). This process is executed, for example, by referring to the reservation data and determining whether or not data that is inherently necessary such as the attached file 317 is missing.

  However, as another embodiment, the suitability determination of the reservation data may be executed by the personal computer 302 of the user 301 before the reservation data is transmitted. In this case, the advertisement application site provided by the store 101 transmits a computer program for determining the suitability of the reservation data, for example, JAVA (registered trademark) applet, to the personal computer 302 accessing the advertisement application site. Need to be.

  As a result of determining whether or not the reservation data is appropriate, if it is determined that the reservation data is not appropriate (N in Step S117), an error process is executed (Step S118). If the reservation data is appropriate (Y in Step S117) ) The screen to be provided to the personal computer 302 of the connected user 301 is switched to the reservation confirmation display screen 151 (see step S119, FIG. 2 (f)). On the reservation confirmation display screen 151, not only a reservation confirmation display 152 for prompting reservation confirmation by displaying information input by the user 301 but also an OK object 153 and a return object 154 appear. At this time, if the server computer 102 determines that the return object 154 has been specified (Y in step S121), the server computer 102 returns to the determination process regarding whether or not the transmission object 148 is specified on the reservation form display screen 142. On the other hand, if it is determined that the OK object 153 has been designated (Y in step S120), the screen to be provided to the personal computer 302 of the connected user 301 is changed from the reservation confirmation display screen 151 to the reservation completion display screen 161. Switching (see step S122, FIG. 2G). The reservation completion display screen 161 is a screen for providing the user 301 with a reservation completion display 162 for notifying that the reservation has been properly completed.

  Here, the anchor embedded in the OK object 153 is given to the server computer 102 of the store 101 as application data which is an intention display of the advertisement application by the user 301.

  Thereafter, the server computer 102 executes a reservation acceptance process (step S123). This reservation acceptance process is an advertisement request management in which necessary items are stored in the HDD 107 based on the advertisement application message 311 (see FIG. 6) which is reservation data received and temporarily stored in the cache area of the storage means. A record of the application message 311 identified by the ID number 116a (attribute information 116b, email address 116c, settlement information 116d, attached file 116e) is generated in the file 116, and the ID number 116a is illustrated in FIG. Is registered in the link 114b in the corresponding specified advertisement space 114 in the schedule management file 108, and the status 114a in the specified advertisement space 114 is set to reserved. In this case, the corresponding specified advertisement space 114 is determined by the specified advertisement space 313 included in the received application application message 311. Therefore, when the server computer 102 wants to know the status of the actual prescribed advertisement space in a certain time zone during a certain period, that is, the three types of reservation available, reserved and decided, the provision in the schedule management file 108 The information can be acquired by referring to the status 114a in the advertisement space 114, and if it is desired to know the reservation contents of the actual specified advertisement space, the link in the specified advertisement space 114 in the schedule management file 108 The information can be acquired by searching the advertisement request management file 116 based on the ID number set in 114b.

[Contents of application process (part 2)]
The ad application process has been described above. In the embodiment described above, an example is shown in which the fee file 113 is stored in the HDD 107 of the server computer 102 installed in the store 101, and the advertisement fee is determined for each specified advertising space in accordance with the fee file 113. On the other hand, in the embodiment described below, an example in which an advertisement fee is determined by auction for each specified advertisement frame will be described with reference to FIGS. 1 and 9 to 13.

  FIG. 9 is a schematic diagram illustrating an advertisement schedule display screen 131 provided by an application site where an advertisement fee for each specified advertisement space is determined by an auction. FIG. 10 is a schedule management for managing an advertisement schedule as illustrated in FIG. FIG. 11 is a schematic diagram illustrating the data structure of the file 108. FIG. 11 shows an advertisement application message 311 transmitted from the personal computer 302 of the user 301 accessing the application application site where the advertisement fee for each specified advertisement space is determined by an auction. FIG. 12 is a schematic diagram illustrating the data structure. FIG. 12 shows the data structure of the advertisement request management file 116 for managing the advertisement application data in the server computer 102 that provides the application application site where the advertisement fee for each specified advertisement space is determined by the auction. A schematic diagram to illustrate, FIG. 13 is a wide view for each specified advertising space Price is a flowchart showing a flow of reservation processing in the server computer 102 to provide a line sites is determined by the auction.

  The flowchart illustrated in FIG. 13 shows the processing contents executed by the microprocessor of the server computer 102 in accordance with the computer program installed in the server computer 102. The process according to the flowchart illustrated in FIG. 13 is similar in many respects to the process according to the flowchart already illustrated with reference to FIG. Therefore, only the points different from the flowchart illustrated in FIG. 8 will be described here.

  When the advertisement schedule display screen 131 illustrated in FIG. 9 is observed and compared with the advertisement schedule display screen 131 illustrated in FIG. 3, it can be seen that the display state of the specified advertisement frame 132 that is not displayed as “done” is different. That is, the advertisement schedule display screen 131 illustrated in FIG. 9 displays the original specified advertisement space 132 that is not “completed” blank, and displays the maximum bid price during the effective period of the auction in the specified advertisement space 132. To do. This process is executed in the schedule display of step S105 in the flowchart of FIG. Therefore, a user 301 who browses such an advertisement schedule display screen 131 with his / her personal computer 302 uses the information input function of the personal computer 302 to display a specified advertisement frame 132 in which a blank display or a maximum bid price is displayed. You can enter the limit price. As an example of a specific operation of the user 301 at this time, a method of selecting a desired specified advertisement frame 132 by clicking with a mouse and inputting a limit value to the selected specified advertisement frame 132 using a numeric keypad is possible. It is.

  Further, in the advertisement schedule display screen 131 illustrated in FIG. 9, the meaning of the specified advertisement frame 132 displayed as “Done” is different in comparison with the advertisement schedule display screen 131 illustrated in FIG. 3. That is, while the specified advertisement space 132 displayed as “completed” on the advertisement schedule display screen 131 shown in FIG. 3 means reserved or determined, the advertisement schedule display screen 131 shown in FIG. The specified advertising space 132 displayed as “Done” means that the auction period has ended.

  The server computer 102 that has executed the display process of the advertisement schedule display screen 131 stands by for the determination process of whether to specify the time frame data and the limit data specified by the period and the time zone (step S151). Therefore, when the user 301 who has input a limit price to the desired specified advertisement space 132 clicks on the designated object 133 appearing on the advertisement schedule display screen 131, the information is transmitted to the server computer 102 according to HTTP. It is determined that the time frame data and the limit data are designated, and the reservation form (see FIG. 2C) display process is executed (step S108).

  The limit data regarding the limit input by the user 301 in this way is transmitted to the server computer 102 by the transmission designation in step S114. That is, when the server computer 102 determines that the user 301 has clicked on the transmission object 148 appearing in the reservation form display screen 142 illustrated in FIG. 1E (step S114), the server computer 102 A transmission command of the advertisement application message 311 illustrated in FIG. 11 is transmitted to the personal computer 302 of the user 301 by the reservation data receiving process. Then, in response to this transmission command, the advertisement application message 311 is transmitted from the personal computer 302 of the user 301 to the server computer 102. The advertisement application message 311 received in this way and received by the server computer 102 is, as illustrated in FIG. 11, following the transmission destination address 312 indicating the transmission destination address, and the specified advertisement space specifying the specified advertisement space selected and designated. In addition to the attribute information 314 for identifying the applicant, the e-mail address 315, the settlement information 316, and the attached file 317, a limit price 318 is included.

  The server computer 102 executes the auction process in the reservation receiving process of step S123 executed after receiving the advertisement application message 311. That is, as shown in FIG. 10, the schedule management file 108 stored in the HDD 107 of the server computer 102 includes only the status 114a and the link 114b for each specified advertisement frame 114 for which the time frame is set according to the period and the time zone. In addition, a registration field for the amount 114c is provided. In this amount 114c, the highest bid price data among the bid prices 318 transmitted from the user 301 through the advertisement application message 311 is registered. Therefore, the server computer 102 receives the limit 318 included in the advertisement application message 311 transmitted by the user 301 and temporarily stored in the cache area of the storage means in order to newly apply for an advertisement during the auction process. The amount of money is compared with the amount registered in the amount 114c of the schedule management file 108 stored in the HDD 107, and the amount of the index 318 is higher than the amount registered in the amount 114c. The management file 108 is updated and replaced with the data of the advertisement application message 311 temporarily stored in the cache area of the storage means. As a result, on the advertisement schedule display screen 131 illustrated in FIG. 9 that is displayed based on the schedule management file 108 illustrated in FIG. 10, the highest bid price is displayed in the specified advertisement space 132 in which the auction period has not ended. Will be.

  Next, in the schedule management file 108 illustrated in FIG. 10, the ID numbers 116 a for all the users 301 who participated in the auction during the auction validity period are registered in the links 114 b in each specified advertisement space 114. That is, in the flowchart of FIG. 13, in the reservation receiving process in step S123, when a specified advertisement space 114 is specified and the advertisement application message 311 is transmitted during the auction validity period, all of the application application messages are transmitted. The sentence 311 is registered in the advertisement request management file 116 with an ID number. The registration information in this case includes not only the attribute information 116b, the e-mail address 116c, the settlement information 116d, and the attached file 116e, but also the limit value 116f. In addition, the server computer 102 registers the ID number 116b assigned to all the advertisement application messages 311 specifying the specified advertisement space 114 in the link 114b of each specified advertisement space 114 of the schedule management file 108. . At this time, the ID number 116b registered in the link 114b of each specified advertisement space 114 of the schedule management file 108 is merged in descending order of the amount of the limit price 116f of the advertisement request management file 116 specified by the ID number 116b. That is, the server computer 102 manages not only the application for the advertisement including the limit price of the highest result of the auction, but also all the applications for the advertisement accepted during the auction validity period for each specified advertisement space. The reason for this processing is that the advertisement entity data for the application with the highest bid price may not be approved due to the examination of the application advertisement described later. In this case, although it depends on the operation, as an example, the specified advertising space corresponding to the applicant who gave the next highest price is sold.

[Ad review process]
The system of the present embodiment provides advertisement screening processing to each store 101. That is, in the system according to the present embodiment, advertisement entity data created or requested to be created by the advertisement applicant is received, and basically the advertisement entity data is demonstrated. However, it is expected that the advertisement entity data transmitted in this way is inappropriate such as contrary to public order and morals or including advertisements of rival stores. In view of this, the system according to the present embodiment can provide an advertisement screening process to each store 101 to eliminate inappropriate advertisement applications. Hereinafter, the advertisement examination process will be described with reference to FIGS.

  FIG. 14 is a schematic diagram illustrating an example of a screen transition during the screening process for an application for which an application has been applied, FIG. 15 is a schematic diagram illustrating an advertisement schedule screen displayed during the screening process for an advertisement for which an application has been applied, and FIG. It is a flowchart which shows the flow of the screening process of the advertisement which was.

  FIG. 16 shows the processing contents of the computer program for advertisement examination installed in the HDD 107 of the server computer 102 of each store 101. First, the server computer 102 of each store 101 displays an initial screen 171 as illustrated in FIG. 14A as an initial screen for advertisement examination (step S201). In this case, it goes without saying that the server computer 102 itself can display and output various screens for advertisement examination such as the initial screen 171, but can be connected to the server computer 102 via the LAN lines 105 and 111. The personal computers 106 and 110 can also display and output various screens for advertisement examination. This is because the personal computer 106, 110 accessing the server computer 102 is installed while all or part of the computer program for advertisement examination is installed in the personal computer 106, 110 or while the server computer 102 is accessed. It can be easily realized by temporarily transferring a computer program for advertising examination to the computer.

  The server computer 102 causes a schedule object 172 and a help object 173 to appear on the initial screen 171. Therefore, as a routine after executing the process of displaying the initial screen 171, the server computer 102 waits for determination of whether or not the schedule object 172 or the help object 173 is specified (steps S 202 and S 203). At this time, if the help object 173 is designated by a method such as mouse click, a process for displaying help is executed (step S204).

  On the other hand, when the schedule object 172 is designated, the server computer 102 executes schedule display processing (step S205). Thereby, the initial screen 171 transitions to the advertisement schedule display screen 181 (see FIG. 14B). FIG. 15 shows an example of this advertisement schedule display screen 181. As illustrated in FIG. 15, the advertisement schedule display screen 181 is configured to distinguish between “empty”, “preliminary”, and “decision” for the specified advertisement frame 182 set for each time frame specified by the period and the time zone. Is displayed. “Empty” is a specified advertising space 182 that has not yet been reserved or decided, and “Preliminary” is a specified advertising space 182 that has been reserved but has not yet been reviewed for applications related to the reservation. Yes, “Done” indicates that each is a regulated advertising space 182 that has approved the reserved application. Such an advertisement schedule display screen 181 is generated with reference to the column of the status 114a of the schedule management file 108 illustrated in FIGS.

  On the advertisement schedule display screen 181 illustrated in FIG. 15, a specified object 183 and a return object 184 appear in addition to the status display of each prescribed advertisement frame 182. In this case, if the return object 184 is designated (Y in step S207), the process returns to the process (steps S202 and S203) waiting for the determination of whether or not the schedule object 172 or the help object 173 is designated, and the screen display is also the initial screen 171. Return to. On the other hand, a mouse button is clicked on a desired specified advertisement space 182 from among the specified advertisement spaces 182 that have a headline “Preliminary” and that have been reserved but have not yet been reviewed for applications related to the reservation. When the designated object 183 is designated by selecting the above method, it is determined that the user 301 has been designated (Y in step S206), and processing for displaying the reservation form transmitted by the user 301 is executed (step S208). ). Thereby, the advertisement schedule display screen 181 transits to the reservation form display screen 185 (see FIG. 14C).

  Then, a reproduction object 186 and a return object 187 appear on the reservation form display screen 185. In this case, when the return object 187 is designated (step S210), the process returns to the user designation presence / absence determination process (step S206), and the screen display returns to the advertisement schedule display screen 181. On the other hand, when the playback object 186 is designated, the server computer 102 searches for the corresponding attached file 116e from the advertisement request management file 116 using the ID number 116a registered in the column 114b of the schedule management file 108 as a key. Then, the advertisement entity data which is the entity of the attached file 116e is reproduced (step S211). In this case, the flowchart of FIG. 16 introduces moving image reproduction as the process of step S211, but this process depends on the content of the advertisement entity data attached as the attached file 116e. That is, when the advertisement entity data is moving image data, moving image reproduction is performed, when it is still image data, still image reproduction is performed, and when it is audio data, sound reproduction is performed. FIG. 14D illustrates a moving image reproduction screen 188 that reproduces a moving image.

  When the reproduction of the advertisement entity data is completed, the server computer 102 changes the moving image reproduction screen 188 to the approval screen 189 (see FIG. 14E). An approval object 190 and a disapproval object 191 appear on the approval screen 189.

  Therefore, when the server computer 102 determines that the approval object 190 has been designated (Y in step S212), the server computer 102 sets the status 114a in the corresponding specified advertisement space 114 in the schedule management file 108 as determined (step S214). Then, the corresponding email address 116c in the advertisement request management file 116 is searched using the ID number 116a registered in the link 114b in the specified advertisement space 114 as a key, and an approval notification is sent to the email address 116c. (Step S216). Such sending of the approval notification by e-mail can be easily realized by starting a computer program for e-mail transmission / reception, for example.

  On the other hand, if the server computer 102 determines that the disapproval object 191 has been designated (Y in step S213), the server computer 102 sets the status 114a in the corresponding specified advertisement space 114 in the schedule management file 108 to be reservable, and this reservation All the data related to the application is deleted from the schedule management file 108 (step S215). At this time, the ID number 116a registered in the link 114b in the specified advertising space 114 is temporarily stored in a cache area of a storage means such as a RAM, and the temporarily stored ID number 116a is used as processing subsequent to step S215. The corresponding e-mail address 116c in the advertisement request management file 116 is searched as a key, and a disapproval notice is sent to the e-mail address 116c (step S217).

  With the above processing, the advertisement screening process is completed.

[Advertisement demonstration]
In each store 101, advertisement entity data registered in the specified advertisement space is demonstrated for each specified advertisement space in accordance with the period and time zone of the specified advertisement space. The process for this will be described with reference to FIGS.

  FIG. 17 is a flowchart showing a flow of processing executed by the server computer 102 in order to display an advertisement based on the advertisement entity data on the customer display 103 or the large screen display device 109 of the POS terminal 104 which is an advertisement medium. 7 is a flowchart showing a flow of processing executed by the POS terminal 104 or the large screen display device 109 in order to display an advertisement based on the advertisement entity data on the customer display 103 or the large screen display device 109 of the POS terminal 104 which is an advertising medium. is there.

  First, the server computer 102 performs time management by the timer function provided in the microprocessor. The time management here is management of whether or not the start time of the time frame defined by the period and time zone in the schedule management file 108 illustrated in FIGS. 4 and 10 has arrived. As a result, when the server computer 102 recognizes that a new time frame has arrived, it outputs an interrupt signal for a new period and time period, and when it recognizes the output of this interrupt signal (Y in step S301), it responds. A status check is performed for each of a maximum of four defined advertisement slots 114 registered in the time frame (step S302). The status check here is executed by referring to the status 114a for each prescribed advertisement space 114 and searching for the prescribed advertisement space 114 for which the status 114a is determined to be determined.

  As a result of the status check in step S302, an access process to the advertisement entity data of the user 301 who applied for the specified advertisement space 114 for which the status 114a has been determined is executed (step S303). This process is executed by accessing the advertisement entity data forming the entity of the corresponding attached file 116e in the advertisement request management file 116 using the ID number 116a registered in the link 114b in the specified advertisement space 114 as a key. .

  After executing the access processing to the advertisement entity data in step S303, the server computer 102 sets a set of accessed advertisement entity data as a package, attaches an image replacement command to the package, and attaches the POS terminal 104 or the large screen display device. 109 (step S304).

  As a result, as shown in FIG. 18, the POS terminal 104 or the large screen display device 109 recognizes the reception of the image replacement command (Y in step S401), whereby the POS terminal 104 or the large screen display device 109 A reproduction image replacement process is executed (step S402). That is, in the system according to the present embodiment, the POS terminal 104 performs a process of displaying and demonstrating moving image data, which is image data stored in an image memory (not shown), on the customer display 103, and the large screen display device 109 It is assumed that a process for displaying and demonstrating moving image data, which is image data stored in an image memory (not shown), is executed. The processing in the POS terminal 104 and the large screen display device 109 is image reproduction processing. Therefore, when the reproduction image replacement process is executed in step S402, the POS terminal 104 or the large screen display device 109 posts the process to the image reproduction process (step S403).

  As a result, the advertisement entity data transmitted to the server computer 102 through the advertisement application site by the user 301 who applied for the advertisement is demonstrated on the customer display 103 or the large screen display device 109 controlled to be displayed by the POS terminal 104. become. In this case, what kind of demonstration method is adopted depends on the policy of each store 101. For example, in the case of the present embodiment, four specified advertisement frames are set within one time frame specified by a period and a time zone. Therefore, as an example, when the demonstration time of advertisement entity data for one prescribed advertisement space is set to 15 seconds, it is conceivable that the advertisement entity data for four prescribed advertisement spaces is demonstrated once per minute.

  Further, the flowcharts illustrated in FIGS. 17 and 18 are processes assuming that the advertisement entity data is moving image data. On the other hand, in the present embodiment, the advertisement entity data may be still image data or audio data, without being limited to such a case. When the advertisement entity data is audio data, the advertisement is demonstrated using the sound reproducing device. Further, when the advertisement entity data is image data, the advertisement method is not only to display and output to a display such as the customer display 103, but also to print advertisement entity data as image data on a receipt, for example. Is also possible.

  As described above, various methods can be considered as an advertising method, but at the time of implementation, at least one of these methods may be adopted, and the methods may be used in combination. In this case, the system may be constructed so that the user 301 can select various advertisements such as a display display advertisement, a voice advertisement, and a receipt print advertisement.

[Advertising application brokerage]
In the above description, the system has been described in which each store 101 accepts an application for an advertisement as an advertising medium. In contrast, the system according to the present embodiment has an architecture that mediates application for advertisement. Hereinafter, such mediation processing will be described with reference to FIGS.

  First, as a premise of mediation processing, the server computer 102 of each store 101 informs the server computer 202 of the advertising agency 201 of its own schedule status. The process for that is demonstrated based on FIG. 19 thru | or FIG.

  FIG. 19 is a flowchart showing a processing flow in which the server computer 102 of each store 101 that has applied for advertisement reports to the server computer 202 of the advertising agency 201, and FIG. 20 shows an application for advertisement. It is a schematic diagram which illustrates the data structure of the report message which the server computer 102 of each store 101 transmits to the server computer 202 of the advertising agency 201.

  In the flowcharts shown in FIGS. 8 and 13, when the reservation acceptance process in step S <b> 123 is executed, the server computer 102 of each store 101 executes the process illustrated in FIG. 19. That is, the HDD 107 of the server computer 102 stores a computer program for causing the server computer 102 to execute the processing illustrated in FIG. In accordance with this computer program, the server computer 102 is connected to the server computer 202 of the advertising agency 201 via the Internet communication network 401 when the reservation acceptance process in step S123 in the flowcharts shown in FIGS. It is determined whether it has been established (step S501). If it is determined that the connection has not been established, a dial-up connection is made to the server computer 202 of the advertising agency 201 (step S502). In this case, as another embodiment, the server computer 102 of each store 101 and the server computer 202 of the advertising agency 201 are not dedicated to the Internet communication network 401 because of security problems and data transfer speed problems. It may be configured to be connected by a line. In this case, since a constant connection is possible, the processing in steps S501 and S502 can be omitted.

  The server computer 102 of each store 101 establishes a connection with the server computer 202 of the advertising agency 201 in step S502 when it is determined that the connection with the server computer 202 of the advertising agency 201 is established in step S501. In this case, the reservation period and time zone data, that is, the data of the specified advertising space related to the new reservation is transmitted to the server computer 202 of the advertising agency 201 (step S503). In this case, the data of the specified advertisement space includes a period and a time zone corresponding to the specified advertisement space and a status that the specified advertisement space is reserved. FIG. 20 illustrates contents transmitted by the server computer 102 of each store 101. This transmission content is a report message 1004 including a transmission destination address 1001 for specifying a transmission destination, a self address 1002 for specifying itself, a reservation period, time zone data 1003, and the like.

  FIG. 21 is a flowchart showing the flow of a process in which the server computer 102 of each store 101 that approves and approves the application is notified to the server computer 202 of the advertising agency 201, and FIG. 6 is a schematic diagram illustrating a data structure of a report message that is transmitted to the server computer 202 of the advertising agency 201 by the server computer 102 of each store 101 that has examined and approved the advertisement that has occurred.

  In the flowchart shown in FIG. 16, when the determination update process of the schedule management file 108 in step S214 is executed, the server computer 102 of each store 101 executes the process illustrated in FIG. That is, the HDD 107 of the server computer 102 stores a computer program for causing the server computer 102 to execute the processing illustrated in FIG. In accordance with this computer program, the server computer 102 executes the update processing of the schedule management file 108 in step S214 in the flowchart shown in FIG. It is determined whether or not a connection has been established (step S601). If it is determined that the connection has not been established, a dial-up connection is made to the server computer 202 of the advertising agency 201 (step S602). In this case, as another embodiment, the server computer 102 of each store 101 and the server computer 202 of the advertising agency 201 are not dedicated to the Internet communication network 401 because of security problems and data transfer speed problems. It may be configured to be connected by a line. In this case, since a constant connection is possible, the processing in steps S601 and S602 can be omitted.

  The server computer 102 of each store 101 establishes a connection with the server computer 202 of the advertising agency 201 in step S602 when it is determined that the connection is established with the server computer 202 of the advertising agency 201 in step S601. In this case, the reservation determination period and time zone data, that is, the data of the specified advertisement space for which the advertisement application for the received reservation has been determined is transmitted to the server computer 202 of the advertisement agency 201 (step S603). In this case, the data of the specified advertisement space includes a period and a time zone corresponding to the specified advertisement space and a status that the specified advertisement space has been determined. FIG. 22 illustrates contents transmitted by the server computer 102 of each store 101. This transmission content is a report message 1014 including a transmission destination address 1011 for specifying a transmission destination, a self address 1012 for specifying itself, a reservation period, time zone data 1013, and the like.

  In this way, the server computer 202 of the advertising agency 201 that has received the report messages 1004 and 1014 transmitted from the server computer 102 of each store 101 can know the status of the advertisement application schedule at each store 101. Although not shown, the server computer 202 of the advertising agency 201 includes a schedule management master file similar to the schedule management file 108 illustrated in FIG. 4 for each store 101, and the received schedule management master file (not shown) Data of report messages 1004 and 1014 is registered.

  The contents of the advertisement application mediation processing executed by the microprocessor (not shown) based on the advertisement mediation computer program installed in the HDD 203 by the server computer 202 of the advertisement agency 201 is based on FIGS. I will explain. 23 and 24 are schematic diagrams showing examples of screen transitions of the advertisement mediation site provided by the server computer 202 of the advertising agency 201. FIGS. 25 and 26 are advertisements executed on the server computer 202 of the advertising agency 201. It is a flowchart which shows the flow of a mediation process.

  Here, as an outline of the advertisement mediation processing executed by the server computer 202 of the advertisement agency 201, for the user 301 who has accessed the advertisement mediation site accessible via the Internet communication network 401 provided by the server computer 202, Thus, it is possible to select the store 101 to which the application for advertisement is made by the region unit, the media unit, the unit combining the region and the media, or independently, and the application of the advertisement can be made to the selected group of stores 101 or the single store 101. That's it. The selection of the stores 101 on a regional basis is performed, for example, for all registered stores 101 in the Jonan district of Tokyo. The selection of the store 101 in units of media is performed, for example, as an A convenience chain or a B cafe franchise. Therefore, the selection in the unit combining the area and the media is, for example, the selection of an A convenience chain in the Jonan district of Tokyo. Then, the advertisement mediation site uses the personal computer of the user 301 as a method of accepting the advertisement application as a method of accepting the advertisement application, and the advertisement application site provided by the group of stores 101 selected by the user 301 or the single store 101. It has an architecture that allows the user 301 to select a method for linking 302.

  For example, when the user 301 uses the personal computer 302 to access the advertisement mediating site of the server computer 202 installed in the advertising agency 201 via the Internet communication network 401, the server computer 202 is, for example, HTML (Hyper Text Markup Text data described in (Language) and image data attached to the text data are transferred to the personal computer 302 of the user 301, and an initial screen 211 as illustrated in FIG. 23A is provided. On this initial screen 211, a regional object 212 and a media object 213 are displayed. Therefore, the server computer 202 waits for a determination as to whether or not the area object 212 is specified and whether or not the media object 213 is specified (steps S701 and S706).

  When the regional object 212 is selected (Y in step S701), the advertisement mediating site transitions to the regional tree display screen 221 and provides the regional tree display 222 (see step S702, FIG. 23B). This area tree display 222 is displayed based on the area tree structure stored in the HDD 203 of the server computer 202 installed in the advertising agency 201. This region tree structure has a data structure in which a region name is provided as a directory structure, and a region ID number common to the stores 101 in that region is embedded as an anchor in the region name display forming each node of the directory structure.

  On the other hand, when the media object 213 is selected (Y in step S706), the advertisement mediation site transitions to the media tree display screen 231 and provides the media tree display 232 (see step S707, FIG. 23C). ). This media tree display 232 is displayed based on the media tree structure stored in the HDD 203 of the server computer 202 installed in the advertising agency 201. This media tree structure has a data structure in which a media name is provided as a directory structure, and a media ID number common to the stores 101 belonging to the media is embedded as an anchor in a media name display forming each node of the directory structure.

  Here, a completion object 223, a specified object 224, a media object 225, and a return object 226 appear on the region tree display screen 221, and a completion object 233, a specified object 234, a region object 235, and a return object 226 appear on the media tree display screen 231. A return object 236 appears. Therefore, when the designated objects 224 and 234 are designated after selecting a desired region or media by a method such as mouse click on the region tree display screen 221 or the media tree display screen 231, the region selection or media selection is performed (step S 703). Y, Y in S708), the selected area information or media information is temporarily stored in a cache area provided in a storage means such as a RAM of the server computer 202 installed in the advertising agency 201 (steps S705 and S710). ). In this case, the area information temporarily stored in the cache area is the area ID number, and the media information is the media ID number.

  On the other hand, while the area tree display 222 is being provided (see step S702, see FIG. 23B) or the media tree display 232 is being provided (see step S707, see FIG. 23C), the return objects 226, 263 are designated. In this case (Y in step S704, Y in S709), the process returns to the standby process (steps S701 and S706) for determining whether or not the area object 212 is specified and whether or not the media object 213 is specified, and the screen display is returned to the initial screen. Return to (see FIG. 23A).

  If it is determined that the completed objects 223 and 233 are designated during display of the area tree display screen 221 or the media tree display screen 231 (Y in step S711), selection item extraction processing is executed (step S712). . The selection item extraction process is a process of extracting the store 101 included in the area or media selected and designated in steps S705 and S710 as an item. In order to execute this processing, the HDD 203 of the server computer 202 installed in the advertising agency 201 stores all the registered stores 101 in association with the area ID numbers and the media ID numbers (not shown). Store file is stored. In other words, the server computer 202 searches the store file using the region ID number or media ID number of the region or media selected and designated in steps S705 and S710 as a key, and all of the corresponding region ID numbers or media ID numbers are attached. Store 101 is extracted. In this way, the selection item extraction process is executed.

  However, it is assumed that the completed objects 223 and 233 are selected and specified on the region tree display screen 221 or the media tree display screen 231 without selecting the region or the medium in steps S703 and S708. This state can be recognized when regional information or media information is not temporarily stored in the cache area provided in the storage means of the server computer 202. Therefore, in this case, an error status is set in the cache area of the storage means provided in the server computer 202, and it is determined that there is an error in the error determination process performed after the execution of the selection item extraction process (step S712) (step S713). N) Error processing is executed (step S714). As an example of the error processing, a display for prompting the input of a region or a medium is displayed, and a processing routine is performed to wait for determination of whether or not a region object 212 is specified and whether or not a media object 213 is specified (steps S701 and S706). ) To return to the initial screen (see FIG. 23A).

  On the other hand, if it is determined in step S713 that there is no error (Y in step S713), the screen is changed to the designation display screen 242 for displaying the designation screen display 241 (step S715, FIG. 23D). reference). On the designation display screen 242, a designation object 243, a link object 244, a return object 245, a period / time zone input dialog 246, and a store object 247 that identifies the store 101 extracted in step S 712 are displayed.

  Thereafter, the processing routine waits for a determination process of a period, whether or not a time zone is specified (step S716), whether or not a link is specified (step S717), and whether or not a return object 245 is specified (step S718). At this time, if it is determined that the return object 245 is specified (Y in step S718), the process returns to the standby processing (steps S701 and S706) for determining whether the area object 212 is specified and whether the media object 213 is specified. Then, a process for returning the screen display to the initial screen (see FIG. 23A) is performed.

  On the other hand, whether the period, time zone designation, or link designation is performed has an important meaning in determining the mediation method in the advertisement mediation processing of the present embodiment. In other words, as described above, the advertisement intermediary site according to the present embodiment is provided by the method of accepting the advertisement application itself and the group of stores 101 selected by the user 301 or the single store 101 as the method of accepting the advertisement application. The user 301 is allowed to select a method of linking the personal computer 302 of the user 301 to the advertisement application site to be linked. The former advertisement mediation method is executed by specifying a period and a time zone, and the latter advertisement mediation method is executed by performing a link specification.

  First, the link designation is made by selecting at least one store object 247 displayed on the designation screen display 241 by a method such as mouse click or designating the link object 244 without such selection. The When the link object 244 is specified without selecting the store object 247, it is considered that all the store objects 247 are specified. In any case, when it is determined that such a link designation has been made (Y in step S717), the link processing to the application site provided by the store 101 that is the corresponding advertising institution is executed. In this case, when a plurality of stores are designated, processing for enabling links to all the advertisement application sites provided by those stores 101 is performed. As a result, the user 301 who has accessed the advertisement mediation site can access the advertisement application site provided by the desired store 101 and can apply for an advertisement as described with reference to FIGS. .

  On the other hand, the period and time zone designation is performed after inputting the period and time zone for which the advertisement is desired in the period and time zone input dialog 246 provided on the designation screen display 241, that is, information related to the specified advertising space. This is done by specifying the object 243. At this time, if the user 301 selects at least one of the store objects 247 displayed on the designation screen display 241 by a method such as a mouse click, the user 301 can specify narrowing of the store 101 that is an advertising institution. . When it is determined that the time zone has been designated for such a period (Y in step S716), a processing routine illustrated in FIG. 26 is executed.

  That is, the reservation form 251 is displayed (see step S720, FIG. 24 (e)), and the user 301 can input predetermined items to the reservation form 251. Predetermined items include attribute information such as name, name, address, whereabouts, and contact information, e-mail address, and settlement information related to an advertising fee payment method. Further, the user 301 can attach advertisement entity data desired for advertisement, that is, image data such as a still image or a moving image, to the reservation form 251. In the case of moving image data, MPEG-4, Apple's Quick time Movie, Real Networks' Real Video, and the like are applicable as the data format, but the data format is not limited to these. Specifically, the server computer 202 that has displayed the reservation form 251 determines whether the attached object 253 that appears on the reservation form display screen 252 that displays the reservation form 251 is specified and whether the cancel object 254 is specified. (Steps S721 and S722). Therefore, in this case, if the server computer 202 determines that the attached object 253 has been designated (Y in step S721), the file attachment dialog 255 is displayed in a pop-up and an object that appears on the reservation form display screen 252 is an OK object 256. And switching to the return object 257 (see step S723, FIG. 24F). On the other hand, when the server computer 202 determines that the cancel object 254 has been designated (Y in step S722), the server computer 202 returns to the process of displaying the designation display screen 242 illustrated in FIG.

  As shown in FIG. 24F, the file attachment dialog 255 pop-up displayed on the reservation form display screen 252 has a folder designation area 255a and a file designation area 255b, and folder designation and file designation in each area. Is allowed. That is, the folder designation area 255a and the file designation area 255b assist in searching for a folder and a file stored in the personal computer 302 of the user 301 and designating a desired file as an attached file.

  After popping up the file attachment dialog 255, the server computer 202 waits for a determination as to whether or not the OK object 256 is specified and whether or not the return object 257 is specified (steps S724 and S725). At this time, if it is determined that the return object 257 has been designated (Y in step S725), the process returns to the reservation form display screen 252 before the file attachment dialog 255 is displayed. On the other hand, if it is determined that the OK object 256 is designated, the pop-up display of the file attachment dialog 255 is deleted, and the transmission object 258 and the cancel object 259 appear in the reservation form display screen 252. Then, the server computer 202 waits for a determination as to whether or not the transmission object 258 is specified and whether or not the cancel object 259 is specified (steps S726 and S727). At this time, if it is determined that the cancel object 259 has been designated (Y in step S727), the process returns to the reservation form display screen 252 before the file attachment dialog 255 is displayed. On the other hand, if it is determined that the transmission object 258 has been designated (Y in step S726), the user 301 is requested to transmit the reservation data input through the reservation form 251 and is transmitted accordingly. The received reservation data is received (step S728).

  The reservation data transmitted from the personal computer 302 of the user 301 and received by the server computer 202 that provides the advertisement mediation site is, for example, a transmission destination address 312 indicating a transmission destination address as in the advertisement application message 311 shown in FIG. In addition to the specified advertising space 313 for specifying the specified specified advertising space, the attribute information 314 for specifying the applicant, the e-mail address 315, the settlement information 316, the attached file 317, etc. Application destination data for specifying a certain store 101 is included.

  The server computer 202 that has received such reservation data temporarily stores the received reservation data in a cache area or the like of storage means such as a RAM, and determines whether the received reservation data is appropriate (step S729). This process is executed, for example, by referring to the reservation data and determining whether or not data that is inherently necessary such as the attached file 317 is missing.

  However, as another embodiment, the suitability determination of the reservation data may be executed by the personal computer 302 of the user 301 before the reservation data is transmitted. In this case, the advertisement mediation site provided by the advertisement agency 201 needs to transmit a computer program for judging the suitability of the reservation data, for example, a JAVA applet, to the personal computer 302 accessing the advertisement mediation site. There is.

  As a result of determining whether or not the reservation data is appropriate, if it is determined that the reservation data is not appropriate (N in step S729), an error process is executed (step S730). If the reservation data is appropriate (Y in step S729) ) The screen to be provided to the personal computer 302 of the connected user 301 is switched to the reservation confirmation display screen 261 (see step S731, FIG. 24 (h)). On this reservation confirmation display screen 261, not only a reservation confirmation display 262 that prompts reservation confirmation by displaying information input by the user 301 but also an OK object 263 and a return object 264 appear.

  The server computer 202 also displays the estimated amount on the reservation confirmation display 262. This estimated amount is generated in the HDD 203 of the server computer 202 in the advertising agency 201 that registers the data included in the report messages 1004 and 1014 (see FIGS. 20 and 22) transmitted from the server computer 102 of each store 101. Based on a schedule management master file (not shown), the server computer 202 calculates by arithmetic processing. That is, by referring to the schedule management master file, the server computer 102 knows the specified advertisement space that can be reserved among the specified advertisement spaces specified by the user 301 in one or more stores 101 specified by the user 301. Can do. Therefore, it is possible to easily calculate the estimated amount from the total number of reserved advertising spaces that can be reserved. In this case, if the amount of money differs for each specified advertising space, the estimated amount can be calculated correctly by providing a charge file indicating the correspondence between the specified advertising space and the advertising fee in a storage area accessible by the server computer 202. Is possible. In addition, when the advertising fee for each specified advertising space is different for each store 101, the server computer 202 of the advertising agency 201 sends a transfer request for the fee file 113 as illustrated in FIG. 5 to the server computer 102 of each store 101. Such a fee file 113 may be provided in an accessible storage area.

  If the server computer 202 determines that the return object 264 has been specified (Y in step S733), the server computer 202 returns to the determination process for whether or not the transmission object 258 is specified on the reservation form display screen 252. On the other hand, if it is determined that the OK object 263 is designated (Y in step S732), the screen to be provided to the personal computer 302 of the connected user 301 is changed from the reservation confirmation display screen 261 to the reservation completion display screen 271. Switching (step S734, FIG. 24 (i)). This reservation completion display screen 271 is a screen that provides the user 301 with a reservation completion display 272 for notifying that the reservation has been properly completed.

  Here, the anchor embedded in the OK object 263 is given to the server computer 202 of the advertising agency 201 as application data that is an intention display of the advertisement application by the user 301.

  Thereafter, the server computer 202 executes the update process of the schedule management master file stored in the HDD 203 (step S735), and the server computer 202 of the store 101, which is all the advertising institutions designated by the user 301, Reservation data is transmitted using the Internet communication network 401 (step S736). This mediates advertisement application.

[Summary]
As described above, according to the system of the present embodiment, the advertisement application process and the advertisement mediation process can be performed through a communication line such as the Internet communication network 401. That is, the system according to the present embodiment generates an advertisement based on electronic advertisement entity data on the advertisement medium, that is, displays the advertisement entity data on the customer display 103 or the large screen display device 109 of the POS terminal 104. And systematically constructing a process from printing to a receipt issued by the POS terminal 104, which greatly contributes to reduction of human, time and cost burdens.

  Further, the various embodiments described above provide only one form for carrying out the present invention, and various modifications and the like can be made in the implementation.

It is a schematic diagram of the whole system developed on the Internet as one embodiment of the present invention. It is a schematic diagram which shows the example of a screen transition of the advertisement application site which the server computer of each store provides. It is a schematic diagram which illustrates the advertisement schedule screen which the advertisement application site in which the advertisement charge for every regulation advertisement space is determined by the advertisement organization. It is a schematic diagram which illustrates the data structure of the schedule management file which manages an advertisement schedule as illustrated in FIG. It is a schematic diagram which illustrates the data structure of the file which defines the advertisement charge for every regulation advertisement space. It is a schematic diagram which illustrates the data structure of the message for application application transmitted from the user computer which accesses the application application site for which the advertisement fee for each specified advertisement space is determined by the advertisement agency. It is a schematic diagram illustrating a data structure of an advertisement request management file for managing advertisement application data in a server computer that provides an advertisement application site in which an advertisement fee for each specified advertisement space is determined by an advertisement agency. It is a flowchart which shows the flow of the reservation reception process in the server computer which provides the advertisement application site where the advertisement charge for every regulation advertisement space is defined by the advertising organization. It is a schematic diagram which illustrates the advertisement schedule screen which the advertisement application site where the advertisement charge for every regulation advertisement space is determined by an auction is provided. FIG. 10 is a schematic diagram illustrating a data structure of a schedule management file that manages an advertisement schedule as illustrated in FIG. 9. It is a schematic diagram which illustrates the data structure of the message for an advertisement application transmitted from the user computer which accesses the advertisement application site where the advertisement charge for every regulation advertisement space is determined by an auction. It is a schematic diagram illustrating a data structure of an advertisement request management file for managing advertisement application data in a server computer that provides an advertisement application site in which an advertisement fee for each specified advertisement space is determined by an auction. It is a flowchart which shows the flow of the reservation reception process in the server computer which provides the advertisement application site where the advertisement charge for every regulation advertisement space is determined by an auction. It is a schematic diagram which shows the example of a screen transition in the case of the examination process of the advertisement with which it applied. It is a schematic diagram which illustrates the advertisement schedule screen displayed at the time of the examination process of the advertisement with which it applied. It is a flowchart which shows the flow of the examination process of the advertisement with which it applied. It is a flowchart which shows the flow of the process which a server computer performs in order to produce | generate the advertisement based on advertisement entity data on the display which is an advertisement medium. It is a flowchart which shows the flow of the process which the client computer connected to the display performs in order to produce | generate the advertisement based on advertisement entity data on the display which is an advertising medium. It is a flowchart which shows the flow of the process in which the server computer of each store which applied for an advertisement reports that to the server computer of an advertising agency. It is a schematic diagram which illustrates the data structure of the report message which the server computer of each store which applied for advertisement transmits to the server computer of an advertising agency. It is a flowchart which shows the flow of the process which examines the advertisement with which it applied and the server computer of each approved store reports that to the server computer of an advertising agency. It is a schematic diagram which illustrates the data structure of the report message which the server computer of each store which examined and approved the applied advertisement transmits to the server computer of an advertising agency. It is a schematic diagram which shows the example of a screen transition of the advertisement mediation site which the server computer of an advertising agency provides. It is a schematic diagram which shows the example of a screen transition of the advertisement mediation site following the screen transition shown in FIG. It is a flowchart which shows the flow of the advertisement mediation process performed in the server computer of an advertising agency. It is a flowchart which shows the flow of the advertisement mediation process performed in the server computer of an advertising agency.

Explanation of symbols

103 Advertising medium, display, customer display 107, 203 Storage means (HDD)
109 Advertising Media, Display, Large Screen Display Device 401 Network (Internet Communication Network)

Claims (8)

An intermediary site providing step for providing an advertisement intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate an advertisement based on advertisement entity data on an advertising medium in an environment accessible via a network;
Receiving the advertisement application data, the application destination data and the advertisement entity data via the advertisement mediation site;
A distribution step of distributing the application data and the advertising entity data to the advertising institution specified by the received application destination data;
An advertisement mediating method comprising: A reception site providing step of providing an advertisement reception site that accepts an application for advertisement in an environment accessible via a network, and receiving application application data and advertisement entity data via the advertisement reception site and storing them in a storage means An environment for accessing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies that execute an application step for generating advertisements based on the advertisement entity data on an advertisement medium via a network Providing an intermediary site to
A receiving step of receiving application destination data of the advertisement via the advertisement intermediary site;
A link step for causing a computer that accesses the advertisement reception site to access the advertisement reception site specified by the received application data;
An advertisement mediating method comprising: An intermediary site providing means for providing, in an environment accessible via a network, an intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium;
Receiving means for receiving advertisement application data, application data and the advertisement entity data via the advertisement mediation site;
Distribution means for distributing the application data and the advertising entity data to the advertising institution specified by the received application destination data;
An advertisement mediating apparatus comprising: A reception site providing step for providing an advertisement reception site for receiving an advertisement application in an environment accessible via a network, and receiving application application data and advertisement entity data via the advertisement reception site and storing them in a storage means An environment for accessing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies that execute an application step of creating advertisements based on the advertisement entity data on an advertisement medium via a network Mediating site providing means to provide to,
Receiving means for receiving advertisement application destination data via the advertisement intermediary site;
Link means for causing the computer that accesses the advertisement reception site to access the advertisement reception site specified by the received application destination data;
An advertisement mediating apparatus comprising: Installed on the computer, on this computer,
An intermediary site providing function for providing an advertisement intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium in an environment accessible via a network;
A receiving function for receiving the application data of the advertisement, the application destination data and the advertisement entity data via the advertisement mediation site;
A delivery function for delivering the application data and the advertising entity data to the advertising agency specified by the received application data;
A storage medium for storing machine-readable program code for executing the program. Installed on the computer, on this computer,
A reception site providing step of providing an advertisement reception site that accepts an application for advertisement in an environment accessible via a network, and receiving application application data and advertisement entity data via the advertisement reception site and storing them in a storage means An environment for accessing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies that execute an application step for generating advertisements based on the advertisement entity data on an advertisement medium via a network An intermediary site providing function to provide
A receiving function for receiving advertisement application destination data via the advertisement intermediary site;
A link function that allows a computer that accesses the advertisement reception site to access the advertisement reception site specified by the received application data;
A storage medium for storing machine-readable program code for executing the program. Installed on the computer, on this computer,
An intermediary site providing function for providing an advertisement intermediary site that mediates an application for an advertisement to a plurality of advertising agencies that generate advertisements based on advertisement entity data on an advertising medium in an environment accessible via a network;
A receiving function for receiving the application data of the advertisement, the application destination data and the advertisement entity data via the advertisement mediation site;
A delivery function for delivering the application data and the advertising entity data to the advertising agency specified by the received application data;
A machine-readable computer program that executes the program. Installed on the computer, on this computer,
A reception site providing step of providing an advertisement reception site that accepts an application for advertisement in an environment accessible via a network, and receiving application application data and advertisement entity data via the advertisement reception site and storing them in a storage means An environment for accessing an advertisement intermediary site that mediates application for advertisements to a plurality of advertising agencies that execute an application step for generating advertisements based on the advertisement entity data on an advertisement medium via a network An intermediary site providing function to provide
A receiving function for receiving advertisement application destination data via the advertisement intermediary site;
A link function that allows a computer that accesses the advertisement reception site to access the advertisement reception site specified by the received application data;
A machine-readable computer program that executes the program.

Images