JP2006060626A - Commercial processing apparatus and commercial viewing history managing system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a commercial processing apparatus, capable of providing commercials which have no limits of the number of commercials in a program and matching the contents and each scene of the program and having little feeling of incongruity. <P>SOLUTION: During receiving of a commercial broadcast, a comparing part 105 compares a commercial tag having information representing commercial contents attached to commercial data with information preset by the user, and commercial data useful to the user and its commercial tag are recorded in a commercial recording part 107 and a commercial tag recording part 109. During receiving program broadcast, a control part 110 retrieves a program tag, having information representing program contents attached to program data and a commercial tag, corresponding to a program tag having information related to each scene from the commercial tag recording part 109. A commercial, corresponding to the retrieved commercial tag, is displayed on a display device 118. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention provides a commercial processing device that provides commercials that meet the needs of each individual and each household through a communication system such as a digital broadcasting network, and external viewing history management of the commercial viewing history stored in the commercial processing device. The present invention relates to a commercial viewing history management system that can be managed on the user side.

  A conventional commercial processing device compares information set in advance by a user with information added to a commercial being delivered, determines whether the commercial meets the user's needs, and meets the user's needs. If it is determined that the received commercial is broadcast and stored in a built-in storage device (such as an HDD), it is determined that the commercial does not meet the user's needs. The registered commercial already stored in the storage device was broadcast (for example, see Patent Document 1).

  As described above, the conventional commercial processing device broadcasts as it is if the delivered commercial meets the user's needs, otherwise it matches the user's needs already stored in the built-in storage device. The registered commercial was aired.

  However, in the conventional commercial processing apparatus, only commercials that meet the user's needs are broadcast regardless of the program content, and it is not possible to provide commercials that match the program content and each scene.

  On the other hand, commercials are regularly inserted into the program (usually about 1 minute every 15 minutes), but the broadcaster must broadcast the commercials within the limited time. There was a problem that the number was limited and the number of sponsors was limited.

  In addition, the conventional commercial processing device cannot control the frequency at which the registered commercial is broadcast, and there is a possibility that an inefficient commercial may be provided, for example, the same commercial is broadcast many times.

Further, in the conventional commercial processing device, since the registered commercial is broadcast when the delivered commercial is not a commercial that meets the user's needs, the audience rating of the program and the audience rating of the commercial do not match. However, the conventional commercial processing apparatus cannot grasp the viewing history of registered commercials, and therefore has to calculate the commercial cost without knowing the number of people who actually viewed the commercial.
Japanese Patent Laying-Open No. 2003-188838 (FIG. 1)

  In view of the above problems, the present invention records a commercial tag having commercial data and information representing the contents of the commercial during reception of the commercial broadcast, and a program added to the program data during reception of the program broadcast. When a program tag having information representing the content of a program or a program tag having information related to each scene is received, the commercial tag corresponding to the program tag is searched from the recorded commercial tags, and the searched commercial tag is supported. It is an object of the present invention to provide a commercial processing apparatus capable of providing a commercial with little uncomfortable feeling that matches the content of each program and each scene by displaying the commercials to be displayed, and the number of commercials in the program is not limited.

  Further, the present invention stores the read history (playback history) of the recorded commercial data and searches for the commercial tag corresponding to the program tag. Based on the stored read history, the commercial data corresponding to the searched commercial tag is stored. It is an object of the present invention to provide a commercial processing apparatus that can control the frequency of providing recorded commercial data by determining whether or not to read the commercial data and can provide commercials efficiently.

  Further, according to the present invention, it is possible to acquire a read history (reproduction history) of each commercial data stored in the commercial processing device in a computer device on the viewing history manager side that can be connected to the commercial processing device via a communication line. With this, the viewing history manager can grasp the viewing history of the commercial, know the number of people who actually viewed the commercial, and determine the advertising expenses for the sponsor, and the commercial viewing history The purpose is to provide a management system.

  The commercial processing apparatus according to claim 1 of the present invention records a commercial tag having commercial data and information representing the content of a commercial during reception of the commercial broadcast, and records the content of the program during reception of the program broadcast. When a program tag having information to represent or a program tag having information related to each scene is received, the commercial tag corresponding to the program tag is searched from the recorded commercial tags, and the commercial data corresponding to the searched commercial tag A user information recording means for recording user information preset by the user, a commercial tag added to the commercial data during reception of the commercial broadcast, and the user Comparing means for comparing information and instructions of the comparing means Commercial tag recording means for recording a commercial tag, commercial recording means for recording commercial data corresponding to the commercial tag recorded by the commercial tag recording means, and optional addition to program data during reception of a program broadcast When the received program tag is received, the commercial tag search means for searching for the commercial tag corresponding to the program tag from the commercial tags recorded by the commercial tag recording means, and the commercial tag searched by the commercial tag search means When the commercial tag is retrieved by the commercial reading means for reading out the corresponding commercial data from the commercial data recorded by the commercial recording means, and the commercial tag searching means, Ete characterized in that it comprises a selector means for outputting the commercial data read by the commercial reading means.

  The commercial processing device according to claim 2 of the present invention is the commercial processing device according to claim 1, wherein the program recording means records program data and a program tag during reception of the program broadcast, and the program recording means. And a program reproduction control unit that performs reading control of the program data and program tag recorded by the program and interrupts reading of the program data and the program tag during the reading of the commercial data by the commercial reading unit, and the commercial tag search unit Searches for the commercial tag using the program tag read by the program reproduction control means, and the selector means selects the program data read by the program reproduction control means and the commercial data read by the commercial read means. And output commercial data for program data output. Characterized by inserting a.

  The commercial processing device according to claim 3 of the present invention records a commercial tag having commercial data and information representing the content of the commercial during reception of the commercial broadcast, and receives the program during reception of the program broadcast. When a program tag having information representing contents or a program tag having information related to each scene is received, a commercial tag corresponding to the program tag is searched from the recorded commercial tags, and the commercial tag corresponding to the searched commercial tag is searched. A commercial processing apparatus for outputting data obtained by combining commercial data and program data, user information recording means for recording user information preset by a user, and commercial added to the commercial data during reception of the commercial broadcast A comparing means for comparing the tag and the user information; A commercial tag recording means for recording a commercial tag in accordance with an instruction from a comparison means, a commercial recording means for recording commercial data corresponding to the commercial tag recorded by the commercial tag recording means, and decoding program data during reception of a program broadcast When the program tag arbitrarily added to the program data is received during the reception of the program broadcast and the program decoding means for outputting, the program tag corresponds to the commercial tag recorded by the commercial tag recording means. Commercial tag search means for searching for a commercial tag, and commercial read means for reading commercial data corresponding to the commercial tag searched by the commercial tag search means from among the commercial data recorded by the commercial recording means A commercial decoding means for decoding and outputting the commercial data read by the commercial reading means, and a program data from the program decoding means and the commercial decoding means when the commercial tag is searched for by the commercial tag searching means. And combining means for combining and outputting the commercial data.

  A commercial processing apparatus according to claim 4 of the present invention is the commercial processing apparatus according to any one of claims 1 to 3, wherein a commercial reading history storage for storing a commercial data reading history by the commercial reading means is provided. And when the commercial tag search means searches for a commercial tag corresponding to the program tag, the commercial tag search means reads out commercial data corresponding to the searched commercial tag based on the read history stored by the commercial read history storage means. It is characterized by having a function of determining whether or not.

  The commercial processing device according to claim 5 of the present invention is the commercial processing device according to claim 4, wherein whether or not there is a viewer in front of the display device for displaying the output program data and commercial data is determined. Human body sensor means for detecting, wherein the commercial read history storage means stores the read history in addition to whether or not a viewer is detected in front of the display device by the human body sensor means, and the commercial tag search The means determines whether or not to read commercial data using only the reading history when the human body sensor means detects that a viewer is present in front of the display device.

  A commercial processing device according to claim 6 of the present invention is the commercial processing device according to claim 4, wherein whether or not there is a viewer in front of the display device for displaying the output program data and commercial data is determined. Human body sensor means for detecting is provided, and the commercial read history storage means stores the read history only when it is detected by the human body sensor means that there is a viewer in front of the display device.

  A commercial processing device according to claim 7 of the present invention is the commercial processing device according to any one of claims 4 and 6, wherein the commercial data read history stored by the commercial read history storage means is communicated. It is provided with the function to transmit to the computer apparatus of the viewing history manager side connected via a line | wire.

  A commercial viewing history management system according to claim 8 of the present invention is a commercial viewing history management system using the commercial processing device according to claim 7, wherein at least one commercial processing device, a commercial processing device, A viewing history manager side computer device connectable via a communication line, the viewing history manager side computer device reading history of each commercial data stored by the commercial read history storage means via a communication line It is characterized by having a function of acquiring.

  As described above, according to the present invention, a commercial tag is searched from a program tag by inserting a program tag having information representing the contents of the program or a program tag having information related to each scene into the program data. Since it is displayed, there is no restriction on the number of commercials in the program, and it is possible to provide a commercial with less discomfort that matches the content of the program and each scene.

  Further, since the read history of each commercial data is stored and managed, the commercial can be provided efficiently by controlling the commercial provision time and the interval / frequency of the same commercial in particular.

  In addition, the viewing history manager side can inquire the commercial read history of each user as necessary. For example, the advertising cost can be determined for the sponsor based on the read history.

Embodiments of the present invention will be described below with reference to the drawings.
(Embodiment 1)
FIG. 1 is a basic configuration diagram of a commercial processing apparatus according to the first embodiment.

  In FIG. 1, an antenna 101 receives broadcast radio waves. The receiving unit 102 demodulates the broadcast radio wave (analog signal) received by the antenna 101 into a digital signal. The demultiplexing unit 103 separates the digital signal into program data and a program tag during reception of the program broadcast, and separates the digital signal into commercial data and a commercial tag during reception of the commercial broadcast.

  FIG. 2 shows an example of program broadcast and commercial broadcast. In the example shown in FIG. 2, program data is distributed from 9:00 to 9:50, and commercial data is distributed from 9:50 to 10:00.

  The program data includes program content data (video data, audio data, etc.) and system data for controlling the processing of the program data. In addition, a program tag is arbitrarily added to the program data in a time division manner.

  Some program tags have information representing the contents of the program, others have information related to each scene, and the like. For example, when the program is a cooking program and the food manufacturer is the sponsor of the program, the program tag having information representing the contents of the program is set to “sponsor food manufacturer name, food” or the like. Also, for example, when a car company is a sponsor and a car comes out in a certain scene, the program tag having information related to the scene is designated as “sponsor car company name, car”, etc. Add in association with. The broadcast station side can arbitrarily add an arbitrary program tag corresponding to the sponsor of the program to the program data.

  On the other hand, the commercial data includes commercial content data (video data, audio data, etc.) and system data for controlling the processing of the commercial data. Further, a commercial tag having information representing the content of the commercial is added to the commercial data in a time division manner. For example, if the commercial is a food commercial, the commercial tag is “food manufacturer name, food”.

  In FIG. 2, a program tag of “sponsor car company name, car” is added to the program data in conjunction with the appearance of a car at 9:00. Similarly, a program tag of “sponsor food manufacturer name, health food” is added in conjunction with the program becoming a health story at 9:05, and linked to the refrigerator coming out at 9:07. Then, a program tag of “sponsor home appliance manufacturer name, refrigerator” is added. In FIG. 2, commercial tag A and commercial data A, commercial tag B and commercial data B correspond to each other.

  In FIG. 1, a user information recording unit (user information recording means) 104 records user information preset by a user. The user information is information such as the user's family structure, age, sex, hobbies, preferences, and residential areas. The user information may be set in advance by the user according to a predetermined format.

  The comparison unit (comparison unit) 105 compares the commercial tag separated by the demultiplexing unit 103 with the user information held by the user information recording unit 104 according to a predetermined program during reception of the commercial broadcast. Determine whether the commercial is beneficial to the viewer.

  The second recording control unit 108 records the commercial tag in the commercial tag recording unit 109 according to an instruction from the comparison unit 105. When the comparison unit 105 determines that the commercial is useful for the viewer, the comparison unit 105 sends a command to record the commercial tag of the commercial to the second recording control unit 108. Here, the commercial tag recording means includes a second recording control unit 108 and a commercial tag recording unit 109.

  The first recording control unit 106 records the commercial data in the commercial recording unit 107 in accordance with an instruction from the comparison unit 105. When the comparison unit 105 determines that the commercial is useful for the viewer, the comparison unit 105 sends a command to record the commercial data to the first recording control unit 106. Here, the commercial recording means includes the first recording control unit 106 and the commercial recording unit 107, and records the commercial data corresponding to the commercial tag recorded in the commercial tag recording unit 109. Therefore, commercial data useful for the viewer is accumulated in the commercial recording unit 107.

  On the other hand, when the third recording control unit 113 receives program data or a program tag from the demultiplexing unit 103 during reception of the program broadcast, the third recording control unit 113 records it in the program recording unit 114. Here, the program recording means includes a third recording control unit 113 and a program recording unit 114.

  A third reproduction control unit (program reproduction control means) 115 performs control to read out program data and program tags recorded in the program recording unit 114, and transmits the program data to the selector 116 when the program data is read out. When the program tag is read, it is transmitted to the control unit 110.

  Program data and commercial data include video data, audio data, and system data, and the control unit 110 controls the entire commercial processing apparatus using the system data.

  When receiving a program tag from the third reproduction control unit 115, the control unit (commercial tag search means) 110 searches for a commercial tag corresponding to the program tag from among the commercial tags recorded in the commercial tag recording unit 109. .

  Specifically, the control unit 110 sends a command to the second reproduction control unit 111 to read the commercial tag from the commercial tag recording unit 109. Then, a commercial tag that completely or partially matches the program tag is searched from the read commercial tags along a predetermined program. The second reproduction control unit 111 reads the commercial tag from the commercial tag recording unit 109 in accordance with an instruction from the control unit 110.

  Further, when searching for a commercial tag corresponding to the program tag, the control unit 110 sends a command to the first reproduction control unit 112 so as to read commercial data corresponding to the commercial tag from the commercial recording unit 107.

  The first reproduction control unit (commercial reading unit) 112 reads commercial data corresponding to the commercial tag searched by the control unit 110 from the commercial recording unit 107.

  In addition, when the control unit 110 searches for a commercial tag corresponding to the program tag, the input to the AV decoder unit 117 is switched to the commercial data read by the first reproduction control unit 112 from the program data to the selector 116. Send a command.

  The selector (selector means) 116 receives the commercial data read by the first reproduction control unit 112 and the program data read by the third reproduction control unit 115 as input, and usually selects the program data to the AV decoder unit 117. Output. That is, the commercial processing device normally outputs program data and displays the program on the display device 118 during reception of the program broadcast.

  Further, when the control unit 110 searches for a commercial tag, the selector 116 selects and outputs commercial data read by the first reproduction control unit 112 instead of the program data.

  Further, when searching for a commercial tag corresponding to the program tag, the control unit 110 sends a command to the third reproduction control unit 115 so as to interrupt reading of the program data and the program tag. In response to a command from the control unit 110, the third playback control unit 115 interrupts reading of program data and program tags while the first playback control unit 112 is reading commercial data.

  Further, when the control unit 110 determines that the commercial data has been read, the control unit 110 sends a read restart command to the third playback control unit 115, and the input to the AV decoder unit 117 is switched from the commercial data to the program data. A command is sent to the selector 116. The end of reading commercial data is determined based on display time information included in the system data of commercial data.

  As described above, the selector 116 switches the input to the AV decoder unit 117 between program data and commercial data in accordance with a command from the control unit 110. As a result, commercial data is inserted into the output of the program data during reception of the program broadcast.

  Further, the third playback control unit 115 interrupts reading of the program data and the program tag during the reading of the commercial data by the first playback control unit 112 according to the command of the control unit 110, and the reading of the commercial data is stopped. When finished, program data and program tags are read again. Therefore, even if a commercial is displayed in the middle of a program, the program is played back from the point where the commercial was interrupted after the commercial ended.

  The AV decoder unit 117 decodes the encoded program data and commercial data input by being switched by the selector 116. The decrypted data is displayed on the display device 118.

  For example, in the example shown in FIG. 2, a program tag of “sponsor food manufacturer name, health food” is distributed in conjunction with the program becoming a health story at 9:05. If there is a keyword “health”, the commercial tag related to health is searched from the commercial tags recorded in the commercial tag recording unit 109 in response to the program tag. When a commercial tag including “health” and having the same sponsor name is recorded in the commercial tag recording unit 109, commercial data corresponding to the commercial tag is read from the commercial recording unit 107, and the AV decoder unit 117 reads the commercial data. Decoding is performed, and the commercial relating to the “health” is displayed on the display device 118.

  It should be noted that a commercial is displayed during the commercial broadcast, and when the commercial is inserted during the program broadcast, the commercial broadcast is cut for the time of the commercial. For example, in the example shown in FIG. 2, the commercial broadcast starts from 9:50, but if a commercial is inserted during a program broadcast from 9:00 to 9:50, the commercial from 9:50 is the same as the commercial time. Broadcast is cut.

  As shown in FIG. 3, the program data separated by the demultiplexing unit 103 may be directly input to the selector 116, and the program tag separated by the demultiplexing unit 103 may be directly input to the control unit 110. In this case, when a commercial tag corresponding to the program tag is retrieved from the commercial tags recorded in the commercial tag recording unit 109, commercial data corresponding to the commercial tag is input to the AV decoder unit 117, and the program being received A commercial is displayed instead of the broadcast, and the program broadcast in the meantime is cut.

(Embodiment 2)
FIG. 4 is a basic configuration diagram of the commercial processing apparatus according to the second embodiment. In addition, the same code | symbol is attached | subjected to the member corresponding to the member demonstrated in Embodiment 1 mentioned above, and description is abbreviate | omitted.

  In the commercial processing device, the program data separated by the demultiplexing unit 103 is input to the first AV decoder unit 119, and the program tag separated by the demultiplexing unit 103 is directly input to the control unit 110.

  The first AV decoder unit (program decoding means) 119 decodes the program data separated by the demultiplexing unit 103 and outputs it to the synthesizing unit 121. The second AV decoder unit (commercial decoding means) 120 decodes the commercial data read from the commercial recording unit 107 and outputs it to the synthesizing unit 121.

  When a commercial tag is searched for by the control unit 110, the synthesis unit (synthesizing unit) 121 synthesizes the program data and the commercial data decoded by the first and second AV decoder units 119 and 120. The display device 118 displays the data synthesized by the synthesis unit 121.

  In the first embodiment, program data and commercial data are switched by the selector 116 and input to the AV decoder unit 117. However, in the second embodiment, the program data separated by the demultiplexing unit 103 is the first AV. The commercial data decoded by the decoder unit 119 and read from the commercial recording unit 107 is decoded by the second AV decoder unit 120, and the two synthesized by the first and second AV decoders 119, 120 are decoded by the synthesis unit 121. The data is synthesized and displayed on the display device 118.

  Therefore, in the first embodiment, the program and the commercial are switched and displayed, but in the second embodiment, the program and the commercial are synthesized and displayed. For example, a commercial can be displayed on a child screen while a program is displayed on the parent screen. Furthermore, a plurality of second AV decoder units (commercial decoding means) can be provided to display a program and a plurality of commercials in multiple divisions.

  As described above, according to the first and second embodiments, the program tag is inserted into the program data by inserting the program tag having information representing the contents of the program or the program tag having information related to each scene. Since the commercial is searched for and displayed, there is no limitation on the number of commercials in the program, and it is possible to provide a commercial with less discomfort that matches the content of the program and each scene.

(Embodiment 3)
FIG. 5 is a basic configuration diagram of the commercial processing apparatus according to the third embodiment. In addition, the same code | symbol is attached | subjected to the member corresponding to the member demonstrated in Embodiment 1 mentioned above, and description is abbreviate | omitted.

  In FIG. 5, the first reproduction control unit 112 transmits reproduction information of commercial data to be read to the reproduction history storage unit 122. When the reproduction history storage unit (commercial read history storage unit) 122 receives the reproduction information from the first reproduction control unit 112, the reproduction history storage unit (commercial read history storage unit) 122 reads, for example, the reproduction history (read history) of the commercial data by the first reproduction control unit 112. Saves the playback date / time and the number of playbacks of the issued commercial.

  When the control unit 110 searches for a commercial tag corresponding to the program tag, the control unit 110 reads out the commercial data corresponding to the searched commercial tag based on the playback history of each commercial data stored by the playback history storage unit 122. It has a function to determine whether or not. For example, frequency management for reproducing the same commercial with an interval of at least 12 hours or more is performed, or management of a reproduction time zone in which the same commercial is reproduced only in the time zone from 16:00 to 20:00 is performed.

  In the first embodiment, the control unit 110 simply searches for a commercial tag that completely or partially matches the program tag. However, in the third embodiment, the commercial data reproduction history (for example, the reproduction date and the number of reproductions) Etc.) is used to manage the playback frequency and playback time zone.

  As described above, according to the third embodiment, by storing the reproduction history of each commercial data, the commercial provision time and the interval / frequency of the same commercial are particularly controlled, and the commercial is efficiently provided. Will be able to.

(Embodiment 4)
FIG. 6 is a basic configuration diagram of the commercial processing apparatus according to the fourth embodiment. In addition, the same code | symbol is attached | subjected to the member corresponding to the member demonstrated in Embodiment 3 mentioned above, and description is abbreviate | omitted.

  In FIG. 6, the human body sensor (human body sensor means) 123 detects whether or not there is a viewer in front of the display device 118. In addition, the playback history storage unit 122 also records, as the playback history, information indicating whether or not the human body sensor 123 detects that the viewer is in front of the display device 118 during the display of the commercial. In addition, the control unit 110 manages the reproduction frequency and the reproduction time period using only the reproduction history when the human body sensor 123 detects that the viewer is in front of the display device 118.

  Note that the playback history storage unit 122 may store the playback history only when the human body sensor 123 detects that there is a viewer in front of the display device 118 during the display of the commercial.

  As described above, in the fourth embodiment, since the commercial to be displayed is determined using only the playback history when the viewer is present in front of the display device, the commercial is efficiently managed especially when the playback frequency is managed. Can be provided.

(Embodiment 5)
FIG. 7 is a basic configuration diagram of the commercial viewing history management system according to the fifth embodiment. In addition, the same code | symbol is attached | subjected to the member corresponding to the member demonstrated in Embodiment 3 mentioned above, and description is abbreviate | omitted.

  In FIG. 7, the reproduction history storage unit 122 is connected to a network (communication line) 124. The network 124 is connected to a computer device 125 on the viewing history manager side such as a server of a viewing history management company.

  The commercial processing device has a function of transmitting the playback history of each commercial data stored by the playback history storage unit 122 to the viewing history manager computer device 125 connected via the network 124. In addition, the computer device 125 on the viewing history manager side has a function of acquiring a playback history of each commercial data stored by the playback history storage unit 122 via the network 124. As a result, the viewing history manager can inquire the playback history stored in the playback history storage unit 122.

  In addition, although the case where one commercial processing device and the computer device on the viewing history manager side are connected via a communication line has been described, of course, the commercial processing device connected to the computer device on the viewing history manager side is It is not limited to one.

  As described above, according to the fifth embodiment, the playback history storage for each user is stored in the computer device 125 on the viewing history manager side connected to the playback history storage unit 122 via the network 124 as necessary. The commercial reproduction history stored in the unit 122 can be inquired. For example, the advertising cost can be determined for the sponsor based on the reproduction history.

  The commercial processing device according to the present invention is useful as a device or the like for viewing only the commercial without the limitation on the number of commercials in the program. In addition, since the commercial corresponding to the program tag added to the program data is searched from the recorded commercial and displayed, for example, the answer / explanation of the educational program or the quiz program can be broadcast in advance instead of the commercial. It can also be used for educational purposes.

1 is a basic configuration diagram of a commercial processing apparatus according to Embodiment 1 of the present invention. The figure which shows an example of the program broadcast and commercial broadcast in embodiment of this invention 1 is a basic configuration diagram of a commercial processing apparatus according to Embodiment 1 of the present invention. The basic block diagram of the commercial processing apparatus in Embodiment 2 of this invention Basic configuration diagram of a commercial processing apparatus according to Embodiment 3 of the present invention The basic block diagram of the commercial processing apparatus in Embodiment 4 of this invention Basic configuration diagram of a commercial viewing history management system in Embodiment 5 of the present invention

Explanation of symbols

Reference Signs List 101 antenna 102 receiving unit 103 demultiplexing unit 104 user information recording unit 105 comparison unit 106 first recording control unit 107 commercial recording unit 108 second recording control unit 109 commercial tag recording unit 110 control unit 111 second reproduction control unit 112 First playback control unit 113 Third recording control unit 114 Program recording unit 115 Third playback control unit 116 Selector 117 AV decoder unit 118 Display device 119 First AV decoder unit 120 Second AV decoder unit 121 Composition Unit 122 reproduction history storage unit 123 human body sensor 124 network 125 computer device on viewing history manager side

Claims (8)

During commercial broadcast reception, commercial data and commercial tags having information representing commercial contents are recorded, and during program broadcast reception, program tags having information representing program contents and information related to each scene A commercial processing device that searches for a commercial tag corresponding to the program tag from the recorded commercial tags and outputs the commercial data corresponding to the searched commercial tag instead of the program data. And
User information recording means for recording user information preset by the user;
A comparison means for comparing the commercial tag added to the commercial data with the user information during reception of the commercial broadcast;
Commercial tag recording means for recording a commercial tag according to an instruction from the comparison means;
Commercial recording means for recording commercial data corresponding to the commercial tag recorded by the commercial tag recording means;
When a program tag arbitrarily added to program data is received during reception of a program broadcast, commercial tag search means for searching for a commercial tag corresponding to the program tag from among the commercial tags recorded by the commercial tag recording means When,
Commercial reading means for reading commercial data corresponding to the commercial tag searched by the commercial tag searching means from among the commercial data recorded by the commercial recording means;
When a commercial tag is searched by the commercial tag search means, selector means for outputting commercial data read by the commercial read means instead of program data;
A commercial processing apparatus comprising: The commercial processing device according to claim 1,
Program recording means for recording program data and a program tag during reception of a program broadcast;
Program reproduction control means for performing reading control of program data and program tags recorded by the program recording means, and interrupting reading of program data and program tags during reading of commercial data by the commercial reading means;
The commercial tag search means searches for a commercial tag using the program tag read by the program reproduction control means, and the selector means reads the program data read by the program reproduction control means and the commercial read. A commercial processing apparatus characterized by selecting and outputting commercial data read by the means, and inserting the commercial data into the output of the program data. During commercial broadcast reception, commercial data and commercial tags having information representing commercial contents are recorded, and during program broadcast reception, program tags having information representing program contents and information related to each scene A commercial processing device that retrieves a commercial tag corresponding to the program tag from the recorded commercial tags and outputs data obtained by combining the commercial data corresponding to the retrieved commercial tag and the program data Because
User information recording means for recording user information preset by the user;
A comparison means for comparing the commercial tag added to the commercial data with the user information during reception of the commercial broadcast;
Commercial tag recording means for recording a commercial tag according to an instruction from the comparison means;
Commercial recording means for recording commercial data corresponding to the commercial tag recorded by the commercial tag recording means;
Program decoding means for decoding and outputting program data during reception of a program broadcast;
When a program tag arbitrarily added to program data is received during reception of a program broadcast, commercial tag search means for searching for a commercial tag corresponding to the program tag from among the commercial tags recorded by the commercial tag recording means When,
Commercial reading means for reading commercial data corresponding to the commercial tag searched by the commercial tag searching means from among the commercial data recorded by the commercial recording means;
Commercial decoding means for decoding and outputting commercial data read by the commercial reading means;
When a commercial tag is searched by the commercial tag search means, a synthesis means for synthesizing and outputting the program data and commercial data from the program decoding means and the commercial decoding means,
A commercial processing apparatus comprising: The commercial processing device according to any one of claims 1 to 3,
Commercial reading history storage means for storing a reading history of commercial data by the commercial reading means,
When the commercial tag search unit searches for a commercial tag corresponding to a program tag, the commercial tag search unit determines whether to read commercial data corresponding to the searched commercial tag based on the read history stored by the commercial read history storage unit. A commercial processing device having a function of determining. The commercial processing device according to claim 4,
Human body sensor means for detecting whether or not there is a viewer in front of the display device for displaying the output program data and commercial data,
The commercial read history storage means stores the read history in addition to whether the human body sensor means detects that a viewer is present in front of the display device,
The commercial tag search means determines whether or not to read commercial data using only the read history when the human body sensor means detects that there is a viewer in front of the display device. Processing equipment. The commercial processing device according to claim 4,
Human body sensor means for detecting whether or not there is a viewer in front of the display device for displaying the output program data and commercial data,
The commercial read history storage means stores the read history only when it is detected by the human body sensor means that there is a viewer in front of the display device.   7. The commercial processing apparatus according to claim 4 or 6, wherein a read history of each commercial data stored by the commercial read history storage means is connected via a communication line to a viewing history manager side. A commercial processing device having a function of transmitting to a commercial device. A commercial viewing history management system using the commercial processing device according to claim 7, comprising: at least one commercial processing device; a computer device on the viewing history manager side connectable to the commercial processing device via a communication line; And a viewing history manager side computer device has a function of acquiring a reading history of each commercial data stored by the commercial reading history storage means via a communication line.

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