JP2006050134A - Program rating measurement system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a program rating measurement system capable of relieving a load imposed on investigation object parties and easily identifying viewers. <P>SOLUTION: The program rating measurement system includes: a display program information recording apparatus 3 for recording identification information of a program displayed on a television receiver 5 together with display time information; a wireless tag 1 including unique tag identification information issued by each investigation object party for the program rating and transmitting the tag identification information; a viewer information recording apparatus 2 for receiving the tag identification information transmitted from the wireless tag 1 and recording the received tag identification information together with the reception time information; and a recording data analysis processing apparatus 4 for calculating viewer measurement data on the basis of the display program information and the viewer information. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an audience rating measurement system.

  As a conventional television program audience rating measurement system, a system called a people meter is mainly known, which includes an audience rating measurement device attached to a television receiver in a home and a remote controller (conventional technology). 1). In this people meter system, the remote controller has a push button assigned to each survey subject. Each survey subject presses a push button for himself / herself when starting viewing a television program, and this viewing start information is transmitted from the remote controller to the audience rating measuring device. Also, at the end of watching a TV program, the user pushes a push button, and this viewing end information is transmitted from the remote controller to the audience rating measuring device. The audience rating measuring device records the viewing performance of the survey target person based on the viewing start information and viewing end information.

In the technique described in Patent Document 1 (Prior Art 2), a camera is provided that faces the same direction as the display screen of a television receiver, and a person watching a TV program in front of the television receiver with this camera. A person is detected from the shooting data, and the detected number of people is measured as the number of people watching the TV program being displayed.
JP 2004-64368 A

  However, the above-described prior art 1 has a problem that accurate audience rating measurement data cannot be obtained due to forgetting to press a button on the remote controller. In addition, it is difficult to obtain effective data regarding a person who is difficult to operate a remote controller such as an infant.

  Further, in the above-described prior art 2, in order to identify a viewer, it is necessary to identify each person by an image recognition technique or the like. This increases the amount of image processing, makes the apparatus configuration large-scale and complicated, and increases the cost. Will increase.

  The present invention has been made in consideration of such circumstances, and an object of the present invention is to provide an audience rating measurement system that can reduce the burden on the survey target and can easily identify the viewer. .

  In order to solve the above problems, an audience rating measurement system according to the present invention includes a display device that displays a program video, and a display program information recording device that records identification information of the program being displayed together with the display time information. , Issued for each audience survey target, having a unique tag identification information, transmitting the tag identification information, receiving the tag identification information transmitted from the wireless tag, and receiving the received tag identification A viewer information recording device that records information together with the reception time information, and a recording data analysis device that calculates viewer measurement data based on the display program information and the viewer information are provided.

  In the audience rating measurement system according to the present invention, the viewer information recording device is configured to be able to change the directivity or sensitivity of an antenna that receives radio waves transmitted from the wireless tag. .

  In the audience rating measurement system according to the present invention, the viewer information recording device is configured to be able to change transmission power for the wireless tag.

  In the audience rating measurement system according to the present invention, the wireless tag is worn by the survey subject by a holding means.

  According to the present invention, it is possible to identify the viewer of the displayed program by automatically reading the tag identification information of the wireless tag worn by the viewer of the audience rating, thereby reducing the burden on the viewer. At the same time, the viewer can be easily identified. Thereby, it is possible to improve the accuracy of audience rating measurement data.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a block diagram showing a configuration of an audience rating measurement system according to an embodiment of the present invention. In FIG. 1, the audience rating measurement system includes a wireless tag 1, a viewer information recording device 2, a display program information recording device 3, a recorded data analysis processing device 4, and a television receiver 5. The viewer information recording device 2, the display program information recording device 3, and the television receiver 5 are provided in the house. The display program information recording device 3 is connected to the television receiver 5. The recorded data analysis processing device 4 is provided, for example, in an audience rating survey company in order to centrally process the data of each survey target household. The viewer information recording device 2 and the display program information recording device 3 are connected to the recorded data analysis processing device 4 via a communication line.

FIG. 2 is a block diagram showing a configuration of the wireless tag 1 shown in FIG.
The wireless tag 1 is issued for each audience survey target and has a unique tag ID. The wireless tag 1 can be worn by a corresponding survey subject by holding means such as a neck holder.

  In FIG. 2, the transmission / reception unit 11 can transmit and receive radio waves to and from the viewer information recording device 2, and transmits and receives signals without contact. The control unit 12 performs control to transmit the tag ID stored in the ID storage unit 13 via the transmission / reception unit 11. The storage unit 13 stores the tag ID described above. The tag ID is intermittently transmitted from the wireless tag 1 by the transmission control of the control unit 12.

FIG. 3 is a block diagram showing a configuration of the viewer information recording apparatus 2 shown in FIG.
The viewer information recording device 2 is provided in a room where the television receiver 5 is installed.
In FIG. 3, the transmission / reception unit 21 can transmit and receive radio waves, and transmit and receive signals to and from the wireless tag 1 in a contactless manner. The control unit 22 receives the tag ID from the wireless tag 1 via the transmission / reception unit 21. The received tag ID is stored in the storage unit 23 together with the time data output from the clock unit 25. The communication unit 24 transmits the viewer information in the storage unit 23 to the recorded data analysis processing device 4 via the communication line.

  FIG. 4 is a diagram illustrating a configuration example of the viewer information recorded in the storage unit 23. As shown in FIG. 4, the tag ID received from the wireless tag 1 is recorded together with the reception time.

FIG. 5 is a block diagram showing a configuration of the display program information recording apparatus 3 shown in FIG.
In FIG. 5, the display program ID acquisition unit 31 receives the display program ID output from the television receiver 5. The display program ID is identification information that identifies a program being displayed on the screen by the television receiver 5. The control unit 32 stores the display program ID acquired by the display program ID acquisition unit 31 in the storage unit 33 together with time data output from the clock unit 35. The communication unit 34 transmits the display program information of the storage unit 33 to the recording data analysis processing device 4 via the communication line.

  FIG. 6 is a diagram illustrating a configuration example of display program information recorded in the storage unit 33. As shown in FIG. 6, the display program ID acquired from the television receiver 5 is recorded together with the display time.

FIG. 7 is a block diagram showing a configuration of the recording data analysis processing device 4 shown in FIG.
In FIG. 7, the communication unit 41 receives viewer information from the viewer information recording device 2 via a communication line. The display program information is received from the display program information recording device 3. The control unit 42 associates the viewer information and display program information of the same survey target household received by the communication unit 41 and stores them in the storage unit 43. The analysis unit 44 calculates the number of viewers for each program based on the viewer information and display program information of the same household to be surveyed in the storage unit 43. In addition, the number of viewers by time for one program may be calculated. The analysis unit 44 outputs the calculated audience rating measurement data. This audience rating measurement data may be recorded in a storage device, or may be input to another audience rating measurement data processing apparatus.

  According to the above-described embodiment, the viewer of the display program can be identified by automatically reading the tag ID of the wireless tag 1 worn by the survey target person. Viewers can be easily identified. Thereby, it is possible to improve the accuracy of audience rating measurement data.

  In order to improve the detection accuracy of the viewer, the range in which the tag ID of the wireless tag 1 can be read may be controlled. Specifically, the directivity or sensitivity of the reception antenna provided in the transmission / reception unit 21 of FIG. 3 is configured to be changeable. Alternatively, the transmission power of the transmission / reception unit 21 is configured to be changeable. Then, the setting of the transmitter / receiver 21 is changed according to the size of the room in which the television receiver 5 is installed, the arrangement of furniture, and the like, and the range in which the tag ID of the wireless tag 1 can be read is adjusted. Thereby, the range in which the tag ID of the wireless tag 1 can be read can be determined in accordance with the normal viewer position when viewing the television receiver 5 in the surveyed household. For example, it is set within a range of 45 degrees to the left and right of the center line of the display screen of the television receiver 5 and within a distance of 3 m from the center of the display screen. Thereby, since the possibility that the tag ID of the wireless tag 1 read in the reading range is the tag ID of the viewer becomes very high, the detection accuracy of the viewer is improved.

  In the above-described embodiment, the viewer information and the display program information are collected online from the viewer information recording device 2 and the display program information recording device 3, respectively, but may be collected offline.

  Further, the recording data analysis processing device 4 may be provided in the house of the survey target household, and the audience rating measurement data may be output online or offline.

  Further, the viewer information recording device 2 and the display program information recording device 3 may be configured as one device.

  The embodiment of the present invention has been described in detail with reference to the drawings. However, the specific configuration is not limited to this embodiment, and includes design changes and the like within a scope not departing from the gist of the present invention.

It is a block diagram which shows the structure of the audience rating measurement system which concerns on one Embodiment of this invention. It is a block diagram which shows the structure of the wireless tag 1 shown in FIG. It is a block diagram which shows the structure of the viewer information recording device 2 shown in FIG. It is a figure which shows the structural example of the viewer information currently recorded on the memory | storage part 23 shown in FIG. It is a block diagram which shows the structure of the display program information recording device 3 shown in FIG. It is a figure which shows the structural example of the display program information currently recorded on the memory | storage part 33 shown in FIG. It is a block diagram which shows the structure of the recording data analysis processing apparatus 4 shown in FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... Wireless tag, 2 ... Viewer information recording device, 3 ... Display program information recording device, 4 ... Recorded data analysis processing device, 5 ... Television receiver.

Claims (4)

A display device for displaying program images;
A display program information recording device for recording identification information of the program being displayed together with the display time information;
A wireless tag that is issued for each audience survey target, has unique tag identification information, and transmits the tag identification information;
A viewer information recording device that receives tag identification information transmitted from the wireless tag and records the received tag identification information together with the reception time information;
A recorded data analysis device for calculating viewer measurement data based on the display program information and the viewer information;
An audience rating measurement system characterized by comprising: The viewer information recording device comprises:
The audience rating measurement system according to claim 1, wherein the audience rating measurement system is configured to change a directivity or sensitivity of an antenna that receives a radio wave transmitted from the wireless tag. The viewer information recording device comprises:
The audience rating measurement system according to claim 1, wherein transmission power for the wireless tag is changeable. The audience rating measurement system according to any one of claims 1 to 3, wherein the wireless tag is worn by the survey subject by holding means.

Images