JP2005339431A - Content provider determination device, determination method and determination program, and storage medium for the program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a content provider determination device capable of efficiently incorporating a content to a content frame in real time while reflecting viewing information of the content, and to provide a determination method and determination program therefor, and a computer-readable storage medium recording the determination program. <P>SOLUTION: This content provider determination device 1 comprises a registration server 10, a viewing information receiving server 11, a matching part specifying a content satisfying an incorporation condition from content information based on viewing information as a viewing information database 31 and incorporation condition information stored as a content database 30, and an auction server 14 reporting and executing an auction through a communication network 40. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to a content provider determination device that determines a content provider through a communication network, a determination method thereof, a content provider determination program to be executed by a computer, and a computer in which a content provider determination program to be executed by a computer is recorded. The present invention relates to a readable recording medium.

  When distributing content to be inserted into a content frame to be inserted into a broadcast schedule via a network, the content to be distributed has already been determined, and a method of distributing content stored in advance in a database such as a distribution server is adopted. doing. Further, before the content is registered in the database in advance, the content is determined and distributed. For example, there is a television commercial.

As in conventional television broadcasting, the broadcast schedule of program content as content is determined in advance, and commercial content inserted during the broadcast of program content is edited into the program content and handled as a series of programs. Yes. Further, when program content is handled as data via a communication network, there is a technique for changing only the commercial frame, and it is also possible to change only the commercial content to the latest one (see, for example, Patent Document 1). .
JP 2002-185945 A

  However, when changing only the commercial frame, it has not yet been possible to create a program organization that reflects and reflects user viewing information. Further, in the conventional broadcast schedule, since program content is inserted in advance, flexible program organization is impossible.

  Therefore, an object of the present invention is to provide a content provider determination apparatus that can reflect content viewing information and broadcast the content in a content frame in real time. It is another object of the present invention to provide a content provider determining apparatus that can efficiently incorporate content into a content frame and broadcast it. It is another object of the present invention to provide a determination method, a content provider determination program to be executed by a computer, and a computer-readable recording medium on which the content provider determination program to be executed by a computer is recorded.

  In order to solve the above-described problems, in the present invention, an auction participation applicant who wishes to participate in an auction is registered in the database in advance. The auction participation applicant registers the embedded condition information such as the broadcast time of the content and the target age together with the content owned by the auction. In addition, before starting the auction, content that matches the content frame to be auctioned is specified, and the owner of the specified content is selected in advance as a candidate for participation in the auction. Then, the auction was executed, and the content provider was determined from the selected participating candidates. In the present invention, content is information composed of sound or sound and video by radio waves for the purpose of being listened to by many people at the same time, whether wireless or wired.

  That is, the content provider determination device according to the present invention is a content provider determination device that determines a content provider to be incorporated in a content frame inserted in a broadcast schedule by auction through a communication network,

  Content information registration storage means for registering and storing content and content information including content condition information including which content frame is to be incorporated and owner information related to the owner of the content, and receiving the content Based on viewing information storage means for receiving viewing information of content from a content receiving terminal and storing it as a viewing information database, the viewing information stored as the viewing information database, and the embedded condition information stored as the content database Content specifying means for specifying content satisfying the incorporation condition from the content information stored as the content database, and auction start information for the owner of the content specified by the content specifying means Auction start information notifying means for notifying via the communication network, and bidding via the communication network by the auction participant participating in the auction among the owners notified of the auction start information by the auction start information notifying means Auction execution means for determining a content provider to be incorporated into the content frame based on the amount.

  In the content provider determination device, content distribution means for acquiring the content of the provider determined by the auction execution means from the content information stored as the content database and distributing the content to the content receiving terminal. It is desirable to have more.

  The content provider determination device further includes content information receiving means for receiving the content information from the owner via a communication network, and the content information registration storage means is received by the content information receiving means. It is desirable that the content information be registered and stored as the content database.

  In the content provider determination device, the embedded condition information includes at least one of a content broadcast time zone, a content viewer target age, a content viewer target sex, or a content viewer target audience rating. It is desirable that the information be related to one.

  Further, in the content provider determination device, the content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notification means is the auction for the commercial frame as an auction target. It is desirable that the start information is notified to the owner during the broadcast of the program content.

  The content provider determination method according to the present invention is a content provider determination method for determining a content provider to be incorporated into a content frame inserted into a broadcast schedule by auction through a communication network,

  Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. A viewing information storage step in which the viewing information storage means receives the viewing information of the content from the content receiving terminal that receives the content and stores it as a viewing information database, and content from the content information stored in the content information registration storage step The content specifying means for specifying the content satisfies the installation condition based on the viewing information stored in the viewing information storage step and the installation condition information stored in the content information registration storage step. A content specifying step for specifying content, and an auction start information notifying means for notifying auction start information via a communication network, auction start for notifying auction start information to the owner of the content specified in the content specifying step An auction execution means for executing an auction based on a bid amount via a communication network by an auction participant, an auction auction among the owners notified of auction start information in the auction start information notification step; An auction execution step for determining a provider of content to be incorporated into the content frame from auction participants participating in the auction.

  In the content provider determination method, content distribution means for distributing content to the content receiving terminal includes the content of the provider determined in the auction execution means step in the content information registration storage step in the content database. It is desirable to further have a content distribution step of acquiring and distributing from the content information stored as.

  Further, in the content provider determination method, before the content information registration storing step, a content information receiving unit further includes a content information receiving step of receiving the content information from the owner via a communication network, The content information registration storage step is preferably a step of registering and storing the content information received in the content information reception step as the content database.

  In the content provider determination method, the embedded condition information includes at least one of a content broadcast time zone, a content viewer target age, a content viewer target sex, or a content viewer target audience rating. It is desirable that the information be related to one.

  In the content provider determination method, the content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notification step is inserted in the middle of the broadcast of the program content. It is desirable that it is a step of notifying the owner of the auction start information targeted for a commercial frame during broadcasting of the program content.

  The content provider determination program according to the present invention is a content for causing a computer to execute a content provider determination method for determining a content provider to be incorporated into a content frame inserted in a broadcast schedule by auction through a communication network. A provider decision program,

  Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. A viewing information storage step in which the viewing information storage means receives the viewing information of the content from the content receiving terminal that receives the content and stores it as a viewing information database, and content from the content information stored in the content information registration storage step The content specifying means for specifying the content satisfies the installation condition based on the viewing information stored in the viewing information storage step and the installation condition information stored in the content information registration storage step. A content specifying step for specifying content, and an auction start information notifying means for notifying auction start information via a communication network, auction start for notifying auction start information to the owner of the content specified in the content specifying step An auction execution means for executing an auction based on a bid amount via a communication network by an auction participant, an auction auction among the owners notified of auction start information in the auction start information notification step; An auction execution step for determining a provider of content to be incorporated into the content frame from auction participants participating in the auction.

  Further, in the content provider determination program, content distribution means for distributing content to the content receiving terminal includes the content of the provider determined in the auction execution means step in the content information registration storage step. It is desirable to further include a content distribution step of acquiring and distributing from the content information stored as a content database.

  In the content provider determination program, the content information receiving unit further includes a content information receiving step of receiving the content information from the owner via a communication network before the content information registration storing step. The content information registration storage step is preferably a step of registering and storing the content information received in the content information reception step as the content database.

  In the content provider determination program, the embedded condition information includes at least one of a content broadcast time zone, a content viewer target age, a content viewer target sex, or a content viewer target audience rating. It is desirable that the information be related to one.

  In the content provider determination program, the content is commercial content incorporated in a commercial frame inserted in the middle of the program content broadcast, and the auction start information notification step is inserted in the middle of the program content broadcast. It is desirable that it is a step of notifying the owner of the auction start information targeted for a commercial frame during broadcasting of the program content.

  The computer-readable recording medium in which the content provider determination program according to the present invention is recorded is a content provider determination in which a content provider to be incorporated into a content frame inserted in a broadcast schedule is determined by auction through a communication network. A computer-readable recording medium recording a content provider determination program for causing a computer to execute the method,

  Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. A viewing information storage step in which the viewing information storage means receives the viewing information of the content from the content receiving terminal that receives the content and stores it as a viewing information database, and content from the content information stored in the content information registration storage step The content specifying means for specifying the content satisfies the installation condition based on the viewing information stored in the viewing information storage step and the installation condition information stored in the content information registration storage step. A content specifying step for specifying content, and an auction start information notifying means for notifying auction start information via a communication network, auction start for notifying auction start information to the owner of the content specified in the content specifying step An auction execution means for executing an auction based on a bid amount via a communication network by an auction participant, an auction auction among the owners notified of auction start information in the auction start information notification step; An auction execution step for determining a provider of content to be incorporated into the content frame from auction participants participating in the auction.

  In a computer-readable recording medium in which the content provider determination program is recorded, content distribution means for distributing content to the content receiving terminal includes the content of the provider determined in the auction execution means step. It is desirable to further include a content distribution step of acquiring and distributing from the content information stored as the content database in the content information registration storage step.

  In the computer-readable recording medium on which the content provider determination program is recorded, the content information receiving unit receives the content information from the owner via a communication network before the content information registration storage step. Preferably, the content information receiving step further includes the step of registering and storing the content information received in the content information receiving step as the content database.

  Further, in the computer-readable recording medium in which the content provider determination program is recorded, the embedded condition information includes the broadcast time of the content, the target age of the content viewer, the target gender of the content viewer, or the content gender of the content It is desirable that the information be related to at least one of the target audience ratings of the viewer.

  Further, in the computer-readable recording medium in which the content provider determination program is recorded, the content is commercial content incorporated in a commercial frame inserted in the middle of broadcast of the program content, and the auction start information notification step includes: It is desirable to notify the owner of the auction start information targeted for a commercial frame inserted in the middle of the content broadcast during the program content broadcast.

  The recording medium in the present invention includes a medium recorded by electrical, magnetic, magneto-optical, optical means or the like.

  According to the present invention, content viewing information is reflected, and the content can be broadcast in a content frame in real time. In addition, it is possible to efficiently incorporate the content into the content frame and broadcast it. As a result, it is possible to quickly provide the latest information that the content owner wants to show to the viewer to be shown. Furthermore, it can be applied to existing facilities.

  In the present invention, it is assumed that commercial content as content (hereinafter “commercial” is referred to as “CM”) is incorporated into a commercial frame as a content frame that is inserted during the broadcast of program content as a broadcast schedule. However, the present invention is not construed as being limited to these descriptions.

  FIG. 1 shows a block configuration diagram including a content provider determination apparatus according to the present embodiment. The content provider determining apparatus 1 shown in FIG. 1 determines a CM content provider to be incorporated into a CM frame inserted in the middle of broadcast of program content by auction through the communication network 40. In FIG. 1, it is assumed that the user terminals 50a, 50b, 50c, and 50d of the CM content owner are connected to the content provider determination apparatus 1 via the communication network 40. There may be at least one, and there may be a plurality. The communication network 40 can be applied by combining communication lines such as a dedicated line, a public line, a CATV line, and a satellite line. For these communication lines, for example, a communication method such as a two-point method using point-to-point transmission, a direct connection method, or a packet communication method capable of multicasting using an open network can be applied.

  The content provider determination device 1 includes an interface 9 that communicates with the communication network 40, a registration server 10 as a content information registration storage unit that registers and stores content information as a content database 30, and viewing of program content. Viewing information receiving server 11 as viewing information storage means for receiving information and storing it as viewing information database 31; matching section 12 as content specifying means for identifying CM content from content information stored as content database 30; Auction start information notifying means for notifying auction start information via the communication network 40, and an auction server 14 as an auction execution means for executing an auction.

  The registration server 10 is a server that performs registration processing of the CM content owner via the communication network 40, and content information transmitted from the user terminals 50 a, 50 b, 50 c, and 50 d of the CM content owner is used as the content database 30. register. This content information includes CM content, assembling condition information about which CM content is to be incorporated into, and owner information regarding the owner of the CM content. As shown in FIG. 1, it is desirable that the registration server 10 also serves as content information receiving means for receiving the content information via the communication network 40, and further registers the received content information as the content database 30. The content information may be extracted from an information recording medium such as a magnetic disk or an optical disk on which the content information is recorded and registered as a separate content database 30 from the registration server 10. As shown in FIG. 1, by registering the content information as a content database 30 via a communication network, the convenience of registration can be achieved.

  Here, FIG. 2 shows an example of an auction participation registration screen displayed on the user terminal. On the auction participation registration screen, as shown in FIG. 2, for example, owner information such as the name (company name), address, telephone number, e-mail address, and business type of the owner of the CM content is displayed. The owner of the CM content inputs and registers owner information according to the registration screen shown in FIG. Here, it is not necessary to input all the owner information shown in FIG. 2. For example, for the convenience of executing an auction, the owner information may be registered as long as at least the item of the American mark is input. The item of owner information can be appropriately changed according to the information management method.

  The registration server 10 shown in FIG. 1 receives owner information transmitted from each of the user terminals 50a, 50b, 50c, and 50d, registers it as a content database 30, and stores it. After the registration is completed, a registration completion notification is transmitted to each of the user terminals 50a, 50b, 50c, and 50d. At this time, an owner ID for managing the content database 30 may be notified to the owner of the CM content. By notifying the owner ID, it is possible to authenticate the person by inputting the owner ID when participating in the auction.

  In addition, the registration server 10 registers and stores CM content and assembling condition information as to which CM frame the CM content is to be incorporated into the content database 30. Here, FIG. 3 shows an example of a CM content registration screen. As shown in FIG. 3, the CM content registration screen displays, for example, the owner ID of the CM content owner, the CM content name, the CM content attachment button, and various installation conditions. Further, as shown in FIG. 3, the incorporation condition is preferably at least one information among the CM content broadcast time zone, the target age, the target sex, and the target audience rating of the program content in which the CM content is embedded. In addition, for example, a built-in condition such as a broadcast day of CM content can be applied. By specifying the CM content to be incorporated into the CM frame based on these incorporation conditions, it is possible to reliably show the viewer who wants to view the CM content.

  Here, for the management of content information, selection items may be prepared in advance for the incorporation condition, and the CM content owner may select a combo box as shown in FIG. For example, the broadcast time zone may be a time zone divided every hour. In addition, since the conditions are not changed for any day of the week on the weekday, the broadcast day may be selected as a two-day selection of weekdays or holidays. The CM content owner notified of the owner ID registers the CM content according to the CM content registration screen shown in FIG. Here, it is not necessary to input all the built-in conditions shown in FIG. 3, and at least one condition may be input. This is because a condition for specifying the CM content is necessary.

  The registration server 10 shown in FIG. 1 receives the CM content transmitted from the user terminals 50 a, 50 b, 50 c, and 50 d and the installation condition information indicating in which CM frame the CM content is to be incorporated, and registers it as the content database 30. ,Remember. After the registration is completed, a registration completion notification is transmitted to each of the user terminals 50a, 50b, 50c, and 50d.

  The viewing information receiving server 11 is a server that processes the viewing information of the program content. The viewing information receiving server 11 receives the viewing information of the program content from the content receiving terminal 13 and stores it as the viewing information database 31. Here, it is desirable that the content provider determination device 1 further includes a content distribution unit that transmits the CM content to the content receiving terminal 13. In the present embodiment, the viewing information receiving server 11 is provided with a function as content distribution means. By having the content distribution means, the content provider determination device 1 also functions as a CM content distribution device. In FIG. 1, the content database 30 and the viewing information database 31 are stored in the registration server 10 and the viewing information receiving server 11, respectively. However, the content database 30 and the viewing information database 31 are database servers. It is good also as a structure which can be made to connect independently from each server independently. By making it independent as a database server, it is possible to disperse the failure points, so that maintenance management can be facilitated.

  The content receiving terminal 13 can be exemplified by a set top box. The content receiving terminal 13 can be authenticated for each content receiving terminal 13. The viewing information of the program content is transmitted to the viewing information receiving server 11. In addition, for information communication between the viewing information receiving server 11 and the content receiving terminal 13, for example, distribution forms such as VOD (Video On Demand), multicast, and broadcast can be applied. When multicast distribution using a multicast protocol such as IGMP + (Internet Group Management Protocol) is applied, the audience rating of the program content broadcast by the content receiving terminal 13 can be statistically acquired. The viewing information of the program content is preferably the broadcast time of the program content in which the CM content is incorporated, the audience rating by age or the gender audience rating of the program content viewer, or the audience rating of the program content. If the CM content is specified based on the viewing information, the viewer's age and the like can be accurately determined, so that the viewer who wants to view the CM content can be surely shown. Here, when the specific target is CM content as in the present embodiment, an optimal advertising effect to the viewers of the program can be obtained.

  Based on the viewing information accumulated as the viewing information database 31 and the incorporation condition information stored as the content database 30, the matching unit 12 identifies CM content satisfying the incorporation condition from the content information stored as the content database 30. . Here, FIG. 4 shows an example of a content database 30 for managing content information. FIG. 5 shows an example of a viewing information database 31 that manages viewing rate information. In the content database 30 shown in FIG. 4, embedded condition information such as the name of the CM content, the owner ID of the owner of the CM content, the broadcast day of the CM content, the broadcast time, the target age, and the audience rating, using the CM content ID as a key. Is managed. For example, in the CM content with CM content ID 2-00001, the CM content name is a digital camera. The owner ID of the CM content owner is 00002. The broadcast day is Monday, and the broadcast time zone is 21:00 to 22:00. The target age is a male in his 20s. Also, CM content is incorporated when the program viewing rate of the program content is 5% or more. This CM content is incorporated on the condition of the broadcast day, broadcast time zone, target age and program audience rating.

  In the viewing information database 31 shown in FIG. 5, viewing rate information such as program content name, broadcasting date, broadcasting time, age-specific viewing rate, average viewing rate, etc. is managed using the program content ID as a key. For example, in the program content whose program content ID is M-0016, the program content name is program B. This program content is broadcast on Mondays from 21:00 to 22:00. In terms of age-specific audience rating, teenagers are 0% for both men and women, men in their 20s are 15%, women are 10%, men in their 30s are 10%, women are 20%, and those in their 40s are 0% for both men and women. is there. The combined average audience rating is 11%. Here, the viewing information may be cumulative information from the past, or may be real-time information during broadcast of program content. Further, the cumulative information and real-time information may be used in combination. The audience information according to the type of program content can be accurately grasped by accumulating the viewing information from the past. Therefore, it is possible to reliably show the CM content that the program viewer wants to show. On the other hand, auctioning can be performed during the broadcast of the program by making the viewing information real-time information. Therefore, it is possible to provide the latest CM content to be shown to the program viewer.

  The matching unit 12 shown in FIG. 1 first acquires the program content ID from the viewing information shown in FIG. For example, the program content whose program content ID is M-0016 is broadcast from 21:00 to 22:00 on Monday. Therefore, the CM content is broadcast from 21:00 to 22:00 on Monday from the content information shown in FIG. Is identified. In this case, from FIG. 4, CM contents with CM content IDs 2-00001, 3-00003, and 3-00004 are specified. When further narrowing down, the program content with the ID number M-0016 has a high audience rating of 15% for men in their 20s and 20% for women in their 30s. Identify CM content for women in their 30s. In this case, CM contents with CM content IDs 2-00001 and 3-00004 are specified. Thus, by specifying the CM content based on the viewing information of the program content, the CM content that the user wants to show can be surely shown to the viewer of the program. Therefore, it is possible for the owner of the CM content to obtain the content providing effect corresponding to the winning bid amount. Here, when the specific target is CM content as in the present embodiment, an effective advertising effect commensurate with the winning bid can be obtained for the CM content owner. In addition, since the auction participation candidates are limited, the winning bidder can be determined at an early stage, and a real-time auction for determining the winning bidder during the broadcast of the program content can be executed.

  The above identification method is only an example. In addition to the above specifying method, for example, the type of CM content incorporated in the CM frame before the CM frame that is the auction target may be reflected. By reflecting the type of CM content incorporated in the CM frame before the CM frame to be auctioned, it is possible to avoid continuously broadcasting the same type of CM content. Therefore, an effective advertising effect can be obtained for the owner of the CM content. Also, there is no need to bid in competition with competitors, and for the CM content owner, it is possible to obtain an advertising effect commensurate with the winning bid amount.

  The auction server 14 illustrated in FIG. 1 notifies the auction start information to the owner of the CM content specified by the matching unit 12 via the communication network 40. Furthermore, the CM content provider to be incorporated into the CM frame is determined based on the bid amount via the communication network 40 by the auction participants who participate in the auction among the owners notified of the auction start information. The auction start information is transmitted to the user terminals 50a, 50b, 50c, and 50d, for example, by e-mail. When notifying the auction start information for the CM content to the CM content owner as in this embodiment, the auction start information is owned during the broadcast of the program content in which the CM content to be auctioned is inserted. It is desirable to notify the person. By notifying the owner of the auction start information during the broadcast of the program content, the auction can be performed during the broadcast of the program content, and the CM content can be incorporated into the CM frame in real time. Further, since the viewing information during the broadcast of the program content can be reflected when specifying the CM content, an effective advertising effect can be obtained by incorporating the CM content in the CM frame in real time. The owner notified of the auction start information inputs a bid amount from the user terminals 50 a, 50 b, 50 c, and 50 d and transmits the bid amount information to the auction server 14. In addition, the auction server 14 may have a function of displaying auction information such as a successful bid deadline, the current highest bid amount, and the highest bidder update status on the user terminals 50a, 50b, 50c, and 50d during execution of the auction. Good. By displaying these items, it is possible to smoothly auction.

  Here, the content provider determination method according to the present embodiment will be described. The content provider determination method according to the present embodiment includes a content information registration storage step S1 in which the registration server 10 as the content information registration storage means shown in FIG. Viewing information storage step S2 in which the viewing information receiving server 11 as the viewing information storage means receives and stores it as the viewing information database 31 and the matching unit 12 as the content specifying means are stored as the viewing information database 31. The content specifying step S3 for specifying the CM content satisfying the mounting condition based on the viewing information and the mounting condition information stored as the content database 30, and the auction server 14 as the auction start information notifying means in the content specifying step S3. The auction start information notification step S4 for notifying the owner of the CM content specified by the auction start information via the communication network 40, and among the owners notified of the auction start information in the auction start information notification step S4 Then, the auction execution step S5 in which the auction server 14 determines the provider of the CM content to be incorporated into the CM frame from the auction participation participating in the auction.

  In the content information registration storage step S1, the registration server 10 shown in FIG. 1 registers and stores the content information as the content database 30. Here, FIG. 6 shows a sequence diagram of the content information registration storage step S1. FIG. 7 is a schematic diagram showing the flow of content information. In the sequence diagram shown in FIG. 6, the arrows indicate command signals from the three objects of the user terminal 50, the registration server 10, and the content database 30. A time axis is provided downward from each object. Hereinafter, in the sequence diagram, the object and the time axis are described as in FIG. In the schematic diagram showing the flow of content information shown in FIG. 7, arrows indicate the flow of content information. Each component is the same as that shown in FIG.

  In the content information registration storage step S1, as shown in FIG. 6, an owner registration application 100 is first made from the user terminal 50 to the registration server 10 according to the registration screen shown in FIG. The registration server 10 registers and stores the owner information 101 included in the owner registration application 100 as the content database 30. When the registration is completed, the registration server 10 transmits a registration completion notification 102 to the user terminal 50.

  Next, the CM content owner notified of the registration completion notification 102 inputs the CM content and the CM content incorporation conditions according to the registration screen shown in FIG. 3, and performs the CM content registration 103 toward the registration server 10. . The registration server 10 registers and stores the CM content and the incorporation condition information 104 included in the CM content registration 103 as the content database 30. When the registration is completed, the registration server 10 transmits a registration completion notification 105 to the user terminal 50. As shown in FIG. 6, the registration server 10 has a content information reception step for receiving the content information via the communication network 40, and further registers the content information received in the content information reception step as a content database 30. However, the content information may be obtained by extracting the content information from an information recording medium such as a magnetic disk or an optical disk on which the content information is recorded, and registering it separately as the content database 30 from the registration server 10. Further, as described above, it is desirable that the incorporation condition is at least one information among the CM content broadcast time zone, the target age, the target sex, and the target audience rating of the program content in which the CM content is embedded.

  The content information registration storage step S1 described above is performed at different times from the user terminals 50a and 50b as shown in FIG. In the example shown in FIG. 7, the content information regarding the CM content of a digital camera is registered from the user terminal 50a, and the content information of the CM content regarding the drinking water A and the drinking water B is registered from the user terminal 50b.

  In the viewing information accumulating step S2, the viewing information receiving server 11 shown in FIG. 1 receives viewing information from the content receiving terminal 13 that receives the program content and accumulates it as the viewing information database 31. FIG. 8 shows a sequence diagram of the viewing information accumulation step S2. In the viewing information accumulation step S2, the viewing information 106 is transmitted from the content receiving terminal 13 as shown in FIG. The viewing information receiving server 11 that has received the viewing information 106 accumulates the viewing information database 31. The viewing information 106 is transmitted from the content receiving terminal 13 connected to the viewing information receiving server 11 at different times. At this time, the viewing information receiving server 11 may accumulate all the viewing information 106 transmitted from the content receiving terminal 13 without selecting it. Since the viewing information can be statistically processed by accumulating all of the viewing information 106 without selecting the viewing information 106, it is possible to accurately determine the viewer layer of the CM content based on the viewing information. Note that the content information registration storage step S1 and the viewing information accumulation step S2 are always performed during the auction execution described below regardless of the context.

  In the content specifying step S3, the matching unit 12 shown in FIG. 1 specifies CM content that satisfies the mounting condition based on the viewing information stored as the viewing information database 31 and the mounting condition information stored as the content database 30. Here, FIG. 9 shows a sequence diagram from when the CM content is specified in the content specifying step S3 to when the auction is performed and the provider is determined. In the content specifying step S3, as shown in FIG. 9, first, the viewing information receiving server 11 notifies the matching unit 12 that the viewing start information 107 of the program content has been received from the content receiving terminal 13. Using this notification as a trigger, the matching unit 12 requests the viewing information receiving server 11 for viewing information 108, and acquires the viewing information 109 from the viewing information accumulated as the viewing information database 31 (FIG. 1). Further, the matching unit 12 makes a request 110 for content information to the registration server 10 and acquires the incorporation condition 111 from the content information stored as the content database 30 (FIG. 1). Thereafter, the matching unit 12 specifies CM content 112 that satisfies the incorporation condition based on the acquired viewing information 109 and the incorporation condition 111. Note that the viewing information 109 and the incorporation condition 111 need only be acquired at the time of specifying the CM content, and therefore may be mixed before and after acquiring each information.

  In the example shown in FIG. 7, the viewing information receiving server 11 is configured to receive viewing information of the program B from the content receiving terminal 13. The matching unit 12 identifies CM contents of IDs 2-00001 and 3-00004 for males in their 20s, males in their 30s, and females based on, for example, the gender audience rating of the program B and the target age of the content information. Then, in the auction start information notification step S4 shown in FIG. 9, the auction server 14 notifies the auction start information 113 to the user terminal 50 of the owner of the CM content specified in the content specifying step S3. In the case shown in FIG. 7, since the CM contents with IDs 2-00001 and 3-00004 are CM contents of the owners with IDs 00002 and 00003, the auction start information 113 is transmitted to the user terminals 50a and 50b. In the example shown in FIG. 7, the form in which the auction start information is notified to the owner of two CM contents is shown. However, when there are two or more CM contents specified in the content specifying step S3, an auction is performed. The start information is notified to all the owners of the specified CM content. The auction start information notification step S4 is preferably a step of notifying the owner of auction start information during the broadcast of the program content incorporating the CM frame to be auctioned as shown in FIG. Auction start information may be notified before the start. By notifying the owner of the auction start information during the broadcast of the program content, the successful bidder is determined during the broadcast of the program content, so the latest information can be provided to the viewer in real time. It becomes possible. Further, since the viewing information during the broadcast of the program content can be reflected when specifying the CM content, an effective advertising effect can be obtained by incorporating the CM content in the CM frame in real time.

  In the auction execution step S5, the auction server 14 selects the CM content provider to be incorporated into the CM frame from the auction participation participating in the auction among the owners notified of the auction start information 113 in the auction start information notification step S4. decide. As shown in FIG. 9, in the auction execution step S <b> 5, the auction participant transmits the bid amount 114 from the user terminal 50 to the auction server 14. Based on the bid amount 114, the highest bidder is determined 115, and the user 116 is notified of the highest bidder 116. The auction participant transmits the bid amount from the user terminal 50 to the auction server 14 again based on the notification 116 of the highest bidder. The above operation is repeated a plurality of times, and when the bid deadline is reached, the successful bidder determination 118 is performed based on the bid amount 117 from the user terminal 50 and the successful bidder determination notification 119 is performed to the user terminal 50.

  Here, FIG. 10 is a schematic diagram showing a flow of information on bid amounts. In the schematic diagram showing the information flow of the bid amount shown in FIG. 10, the arrows indicate the information flow of the bid amount. Each component is the same as that shown in FIG. In this embodiment, as described above, the owners of CM contents with IDs 00002 and 00003 are auction participation candidates. The example shown in FIG. 10 shows an embodiment in which the owners of CM contents with IDs 00002 and 00003 among auction participation candidates are auction participants. Whether or not to participate in the auction is determined based on the free will of the auction participation candidate notified of the auction start information in the auction start information notification step S4. As shown in FIG. 10, since the final bid amount of the owner of ID00003 is 300,000 and the final bid amount of the owner of ID00002 is 350,000, the owner of ID00002 becomes the winning bidder, and the owner of ID00002 is the winning bidder. A notification of decision is sent. ID00003 may be notified of a loser notification to indicate the end of the auction.

  Then, a content distribution step for distributing content after the auction is completed is provided, and in this step, the viewing information receiving server 11 stores the CM content of the provider determined by the auction server 14 as the content database 30. And is distributed to the content receiving terminal 13. As described above, in the present embodiment, the viewing information receiving server 11 is provided with content distribution means.

  As described above, according to the content provider determination method of the present embodiment, since the CM content is specified based on the viewing information of the program content, the CM content to be shown to the viewer of the program is accurately shown. be able to. In addition, it is possible to avoid continuously broadcasting the same type of CM content in order to specify the CM content in advance. Therefore, it is not necessary to bid in competition with competitors, and the content providing effect corresponding to the winning bid can be obtained for the CM content owner. Here, when the auction target is CM content as in the present embodiment, an effective advertising effect commensurate with the winning bid amount can be obtained for the CM content owner. In addition, since the auction participation candidates are limited, the winning bidder can be determined at an early stage, and a real-time auction for determining the winning bidder during the broadcast of the program content can be executed. In addition, by assembling a broadcast schedule while performing the provider determination method according to the present embodiment, flexible program organization becomes possible.

  In the present embodiment, the content provider determination method includes the content information registration storage step S1, the viewing information accumulation step S2, the content identification step S3, the auction start information notification step S4, and the auction execution step S5. Can be programmed to be executed by a computer. In addition, in the program, the above-described content information receiving step can be provided before the content information registration and storage step S1, and the above-mentioned content distribution step can be provided after the auction execution step S5. . The content information registration storage step S1 is a step in which the registration server 10 receives input from the user terminals 50a and 50b shown in FIG. 7 and records it as a database. The viewing information accumulation step S2 is a step in which the viewing information receiving server 11 accepts input from the program content receiving terminal and accumulates it as a database. The content specifying step S3 is a step in which the matching unit 12 specifies the CM content from the built-in condition information recorded in the content information registration storing step S1 and the viewing information recorded in the viewing information accumulating step S2. When specifying the CM content, the database information shown in FIGS. 4 and 5 is operated by a database operation language such as SQL (Structured Query Language) to search for the specific CM content. In the auction start information notification step S4, the auction server 14 specifies the owner of the CM content specified in the content specifying step S3 from the content information shown in FIG. 4, and notifies the owner of the auction start information. It is a step.

  Here, an embodiment of auction execution step S5 in which a successful bidder is determined by repeatedly exchanging information between a computer that executes a content provider determination program and a user terminal will be described with reference to FIGS. . The auction execution step S5 is a process performed by the auction server 14 shown in FIG. FIG. 11 shows an example of the flow of the auction execution step S5. Assume that the auction is started when the owner is notified of the auction start information notification step S4.

  In FIG. 11, the auction starts by starting, and the parameter i and the initial successful bid amount are set in step S51. The parameter i is a parameter for determining whether or not a bid is made, and the initial value is 0. The initial successful bid price is the minimum successful bid price set by the auction execution side. In step S51, the initial successful bid amount is set to HBmax. Next, in step S52, it is determined whether or not there is a bid from the user terminals 50a and 50b shown in FIG. Here, it is assumed that the user terminals 50a and 50b do not accept bids less than the maximum bid amount, and the bid amount input to the auction server 14 is always greater than the maximum bid amount. If there is a bid in step S52, the process proceeds to step S53, and a value obtained by adding 1 to the parameter i is set again as the parameter i. By doing so, it can be determined that the bid has been made. Next, in step S54, the highest bid price is determined from the bid prices, and the parameter HBmax is set and updated. At the same time as updating the parameter HBmax, the owner who bids the highest bid is stored and updated in a memory (not shown) provided in the auction server 14. The owner can confirm by inputting the owner ID when participating in the auction. After the parameter HBmax is updated in step S54, it is determined in step S55 whether a time-out, that is, a bid deadline has been reached. Steps S52, S53, S54, and S55 are repeated until a time-out occurs, and the value finally set in HBmax becomes the winning bid amount. At that time, the owner stored in the memory (not shown) becomes the winning bidder.

  On the other hand, if there is no bid from the user terminals 50a and 50b in step S52, it is determined whether or not a timeout has occurred in step S56. If the timeout has occurred, it is determined whether or not the value of the parameter i is 0 in step S57. . If i is not 0, it means that at least one bid has been made, so the value set in HBmax at this time is the winning bid amount, and the owner stored in the memory (not shown) Become a person. On the other hand, if i is 0, the successful bidder has not yet been determined, and necessary measures such as performing an auction again are taken.

  Also, the content information registration storage step S1, the viewing information accumulation step S2, the content identification step S3, the auction start information notification step S4, the auction execution step S5, the content information reception step, and the content distribution step described above. And causing the computer to read the medium recorded by the electrical, magnetic, magneto-optical, optical means, etc., on which the content provider determining program is recorded, and causing the computer to execute the content provider determining program. it can. Moreover, languages such as Basic, C, C ++, and Fortran can be applied as the language for describing the content provider determination program, and can be appropriately changed depending on the type of compiler. Note that the method for compiling and executing the content provider determination program is a known or well-known category, and thus the description thereof is omitted.

  By using the content provider determination program and the recording medium on which the content provider determination program is recorded, the construction of the content provider determination system can be simplified.

It is the figure which showed the block block diagram containing the content provider determination apparatus which concerns on this embodiment. It is the figure which showed an example of the auction participation registration screen displayed on a user terminal. It is the figure which showed an example of the CM content registration screen displayed on a user terminal. It is the figure which showed an example of the content database which manages content information. It is the figure which showed one example of the viewing-and-listening information database which manages audience rating information. It is the figure which showed the sequence diagram of content information registration storage step S1. It is the schematic which showed the flow of content information. It is the figure which showed the sequence figure of viewing information accumulation step S2. It is the figure which showed the sequence figure after CM content is specified by content specification step S3 until auction is performed and a provider is determined. It is the schematic which showed the flow of the information of a bid amount. It is the figure which showed one example of the flow of auction execution step S5.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Content provider determination apparatus 9 Interface 10 Registration server 11 Viewing information receiving server 12 Matching part 13 Content receiving terminal 14 Auction server 30 Content database 31 Viewing information database 40 Communication network 50, 50a, 50b, 50c, 50d User terminal

Claims (20)

A content provider determination device that determines a content provider to be incorporated into a content frame to be inserted into a broadcast schedule by an auction via a communication network,
Content information registration storage means for registering and storing content information including content, content information including incorporation condition information as to which content frame is to be incorporated, and owner information relating to the owner of the content;
Viewing information storage means for receiving viewing information of content from a content receiving terminal that receives the content and storing it as a viewing information database;
Content specifying means for specifying, from the content information stored as the content database, content satisfying an embedded condition based on the viewing information stored as the viewing information database and the embedded condition information stored as the content database;
Auction start information notifying means for notifying the auction start information to the owner of the content specified by the content specifying means via a communication network;
A content provider to be incorporated into the content frame is determined based on a bid amount via a communication network by an auction participant participating in the auction among the owners notified of the auction start information by the auction start information notifying unit. Auction execution means to
A content provider determination device characterized by comprising:   The content distribution means for acquiring the content of the provider determined by the auction execution means from the content information stored as the content database and delivering the content to the content receiving terminal. Item 2. The content provider determination device according to Item 1.   The content information receiving means for receiving the content information from the owner via a communication network further includes the content information registration storage means for registering the content information received by the content information receiving means as the content database. The content provider determination device according to claim 1, wherein the content provider determination device is a storage unit.   The embedded condition information is information related to at least one of a content broadcast time zone, a content viewer's target age, a content viewer's target gender, or a content viewer's target audience rating. The content provider determination device according to claim 1, 2, or 3.   The content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notifying unit is configured to display the auction start information for the commercial frame as an auction target during the broadcast of the program content. The content provider determination device according to claim 1, 2, 3, or 4, wherein the content provider determination device is means for notifying the owner. A content provider determination method for determining a content provider to be incorporated into a content frame to be inserted into a broadcast schedule by an auction via a communication network,
Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. When,
Viewing information storage step in which viewing information storage means receives viewing information of content from a content receiving terminal that receives the content and stores it as a viewing information database;
Content specifying means for specifying content from the content information stored in the content information registration storage step includes the viewing information stored in the viewing information storage step and the embedded condition information stored in the content information registration storage step. Content identifying step for identifying content satisfying the embedded condition based on
Auction start information notifying means for notifying auction start information notifying the auction start information to the owner of the content specified in the content specifying step;
The auction execution means for executing the auction based on the bid amount via the communication network by the auction participant participates in the auction among the owners notified of the auction start information in the auction start information notification step. An auction execution step for determining a provider of content to be incorporated into the content frame,
A content provider determination method characterized by comprising:   Content distribution means for distributing content to the content receiving terminal uses the content of the provider determined in the auction execution means step from the content information stored as the content database in the content information registration storage step. The content provider determining method according to claim 6, further comprising a content distribution step of acquiring and distributing.   Prior to the content information registration and storage step, content information receiving means further includes a content information reception step of receiving the content information from the owner via a communication network, wherein the content information registration and storage step includes the content information The content provider determination method according to claim 6 or 7, wherein the content information received in the information receiving step is registered and stored as the content database.   The embedded condition information is information related to at least one of a content broadcast time zone, a content viewer's target age, a content viewer's target gender, or a content viewer's target audience rating. The content provider determination method according to claim 6, 7 or 8.   The content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notification step is the start of auction for the commercial frame inserted in the middle of the broadcast of the program content 10. The content provider determination method according to claim 6, 7, 8 or 9, characterized in that it is a step of notifying information to the owner during broadcasting of the program content. A content provider determination program for causing a computer to execute a content provider determination method for determining a content provider to be incorporated into a content frame to be inserted into a broadcast schedule by an auction via a communication network,
Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. When,
Viewing information storage step in which viewing information storage means receives viewing information of content from a content receiving terminal that receives the content and stores it as a viewing information database;
Content specifying means for specifying content from the content information stored in the content information registration storage step includes the viewing information stored in the viewing information storage step and the embedded condition information stored in the content information registration storage step. Content identifying step for identifying content satisfying the embedded condition based on
Auction start information notifying means for notifying auction start information notifying the auction start information to the owner of the content specified in the content specifying step;
The auction execution means for executing the auction based on the bid amount via the communication network by the auction participant participates in the auction among the owners notified of the auction start information in the auction start information notification step. An auction execution step for determining a provider of content to be incorporated into the content frame,
A content provider determination program characterized by comprising:   Content distribution means for distributing content to the content receiving terminal uses the content of the provider determined in the auction execution means step from the content information stored as the content database in the content information registration storage step. The content provider determination program according to claim 11, further comprising a content distribution step of acquiring and distributing.   Prior to the content information registration and storage step, content information receiving means further includes a content information reception step of receiving the content information from the owner via a communication network, wherein the content information registration and storage step includes the content information The content provider determination program according to claim 11 or 12, wherein the content information received in the information receiving step is registered and stored as the content database.   The embedded condition information is information related to at least one of a content broadcast time zone, a content viewer's target age, a content viewer's target gender, or a content viewer's target audience rating. The content provider determination program according to claim 11, 12 or 13.   The content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notification step is the auction start for the commercial frame inserted in the middle of the broadcast of the program content 15. The content provider determination program according to claim 11, 12, 13 or 14, characterized in that it is a step of notifying information to the owner during broadcasting of the program content. A computer-readable recording medium recording a content provider determination program for causing a computer to execute a content provider determination method for determining a content provider to be incorporated into a content frame to be inserted into a broadcast schedule by auction via a communication network Because
Content information registration storage step in which content information including content, content condition information including content condition information to be incorporated into which content frame and owner information related to the content owner is registered and stored as a content database. When,
Viewing information storage step in which viewing information storage means receives viewing information of content from a content receiving terminal that receives the content and stores it as a viewing information database;
Content specifying means for specifying content from the content information stored in the content information registration storage step includes the viewing information stored in the viewing information storage step and the embedded condition information stored in the content information registration storage step. Content identifying step for identifying content satisfying the embedded condition based on
Auction start information notifying means for notifying auction start information notifying the auction start information to the owner of the content specified in the content specifying step;
The auction execution means for executing the auction based on the bid amount via the communication network by the auction participant participates in the auction among the owners notified of the auction start information in the auction start information notification step. An auction execution step for determining a provider of content to be incorporated into the content frame,
A computer-readable recording medium on which a content provider determination program is recorded.   Content distribution means for distributing content to the content receiving terminal uses the content information of the provider determined in the auction execution means step from the content information stored as the content database in the content information registration storage step. The computer-readable recording medium recording the content provider determination program according to claim 16, further comprising a content distribution step of acquiring and distributing.   Prior to the content information registration and storage step, content information receiving means further includes a content information reception step of receiving the content information from the owner via a communication network, wherein the content information registration and storage step includes the content information 18. The computer-readable recording medium recording a content provider determination program according to claim 16 or 17, wherein the content information received in the information receiving step is registered and stored as the content database.   The embedded condition information is information related to at least one of a content broadcast time zone, a content viewer's target age, a content viewer's target gender, or a content viewer's target audience rating. A computer-readable recording medium on which the content provider determination program according to claim 16, 17 or 18 is recorded.   The content is commercial content incorporated in a commercial frame inserted in the middle of the broadcast of the program content, and the auction start information notification step is the auction start for the commercial frame inserted in the middle of the broadcast of the program content 20. A computer-readable recording recorded with a content provider determination program according to claim 16, 17, 18 or 19, characterized in that it is a step of notifying information to the owner during broadcasting of the program content. Medium.

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