JP2005301006A - Advertising method on sacker table - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method of obtaining high advertisement effect for purchasers at a store such as a supermarket and a discount store. <P>SOLUTION: A sticky sheet 2a where advertisement of an article or sales plan is displayed is stuck on a top surface of a sacker table 1. Further, a plurality of sticky sheets 2a are stuck on the top surface of the sacker table 1 so that the directions 3a of stickers are perpendicular to lengths of peripheral sides 4a of the quadrangular sacker table 1. The sticky sheets can be stuck in the center along the length of each side of the sacker table or closely to the right end of the length of each side of the sacker table and is preferably stuck at standardized positions of the respective sides of the sacker table 1. Further, the sticky sheets are arranged and stuck at equal angle intervals from the circumference of a circular sacker table to the center part so that the directions of the stickers are at right angles to a circumferential tangent of the circular sacker table. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention is an advertising medium that is attached to a soccer table (Sucker table: a dedicated table for a customer to pack purchased items), which is mainly installed in food and goods stores (supermarkets, discount stores, etc.). The present invention relates to a method for advertising to a large number of buyers.

  Conventionally, in various stores such as supermarkets and discount stores, bargain products, seasonal products, new products, event schedules, bargain planning, sweepstakes, travel campaigns, etc., advertising posters, flyers and leaflets are used for store windows. Adhering to walls, doors, display shelf side walls, etc., and advertising to customers. Paper posters, leaflets, and leaflets are used as advertising media, and a plurality of locations are secured with adhesive tape or thumbtacks.

Advertising media such as stickers in some places such as window glass, walls, doors, display shelf side walls of vast stores to advertise to customers who visit stores such as super stores and discount stores to purchase products Even if you stop
The buyer is obsessed with the product definition,
In many cases, only a part of the store is visited, and the advertising effect of such a sticker is small.
Also, for stickers fixed on the walls and windows in the store, the purchaser has to go far away to the position of the sticker to see through the goods on the display stand, and the sticker must be enlarged.
In addition, small stickers fixed far away cannot be expected to attract customers, and the advertising effect is small. To increase the advertising effect in a vast store, many large stickers are required. Production cost was high.

For this reason, there has been a demand for an advertising method that can surely attract the attention of buyers and quantitatively grasp a certain degree of advertising effectiveness.
In Patent Document 1, as an advertising method in a store such as a supermarket, an advertisement for a product or a sales planning event is displayed on the inner peripheral surface or the outer peripheral surface of a handbag for goods transportation used by a customer or a basket attached to a cart. An advertising method is described in which an advertising board is attached and the inside of the store is visited.
JP 7-210105 A

However, in the advertising method described in Patent Document 1,
The handbags for goods transportation or the billboards attached to the cart are attached to the moving body, so the buyers are not able to see it calmly, but the contents of the text displayed on the billboards etc. There is a problem that it cannot be read.
An object of the present invention is to provide an effective advertising method on a soccer table in a store such as a supermarket or a discount store.

  The present invention provides a method of obtaining a high advertising effect for a customer by using an upper surface of a soccer stand installed in a store or the like and arranging and sticking an adhesive sheet as an advertising medium in a specific direction. To do.

That is, the advertising method on a soccer stand according to claim 1 of the present invention is characterized in that an adhesive sheet displaying an advertisement of a product or a sales plan is attached to the upper surface of the soccer stand.
The advertising method on the soccer stand according to claim 2 is:
It is characterized by sticking a plurality of adhesive sheets on the top of the soccer stand so that the direction of the sticker displaying the advertisement of the product or sales plan is perpendicular to the longitudinal direction of each side of the square soccer stand To do.
The advertising method on a soccer stand according to claim 3 is the method of claim 2,
The pressure-sensitive adhesive sheet is adhered to the center in the longitudinal direction of each side of the soccer stand.
The advertising method on a soccer stand according to claim 4 is the method of claim 2,
The adhesive sheet is stuck to the right end in the longitudinal direction of each side of the soccer stand.
The advertising method on a soccer stand according to claim 5 is characterized in that, in any one of claims 2 to 4, the adhesive sheet is attached to a unified position on each side of the soccer stand.
The advertising method on a soccer stand according to claim 6 is:
Adhesive sheet displaying advertisement of product or sales plan,
At equal angular intervals from the circumference of the circular soccer base toward the center,
And the sticker direction of an adhesive sheet is arrange | positioned and stuck so that it may become a right angle with the circumference tangent of the said circular soccer stand, It is characterized by the above-mentioned.

The present invention pays attention to the fact that most buyers who visit superstores and discount stores always use a soccer stand for bagging purchased goods after paying for the goods. Since the buyer packs the bag in a downward direction on the soccer table, the upper surface of the soccer table always enters the field of view, and in particular, an effective advertisement that attracts attention can be performed on the upper surface of the soccer table.
Further, the advertising method of the present invention is to place and stick the adhesive sheet on the upper surface of the soccer stand so that the customer can read it correctly and advertise it. high.

Hereinafter, embodiments of the advertising method of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a perspective view showing a first embodiment of the advertising method of the present invention,
It is applied to a square soccer stand, and is an explanatory view pasted so that an advertisement display adhesive sheet can be read from the front on each of four sides.
As shown in FIG.
Adhesive / detachable adhesive sheets (2a, 2b, 2c, 2d) displaying advertisements for products or sales plans etc. are displayed on the upper surface 1 of a soccer stand installed in a store such as a supermarket or discount store. It is stuck.
Here, the pressure-sensitive adhesive sheet includes what are called stickers, labels, emblems, and the like depending on the size and shape.

In the embodiment shown in FIG. 1, an advertisement (in the case of this embodiment, alphabet letter A) is displayed on the adhesive sheet.
The stickers are attached such that the directions (3a, 3b, 3c, 3d) of the stickers are in front.
That is, the orientation of the sticker (3a, 3b, 3c, 3d)
The longitudinal direction of each side (4a, 4b, 4c, 4d) around the soccer base 1 is
They are attached so that they are at right angles to each other.
Thus, by sticking the plurality of stickers on the soccer table 1 so that the directions of the stickers are perpendicular to each other, the buyer facing each side (4a, 4b, 4c, 4d) of the soccer table, The advertisement content can be read accurately and easily.

Adhesion of the adhesive sheet (2a, 2b, 2c, 2d) displaying the advertisement is
If the direction of the sticker is as described above, it may be attached to any position on the soccer table 1.
For example, as shown in FIG. 1, it can also stick on the center of the longitudinal direction of each side (4a, 4b, 4c, 4d) of the soccer stand 1.

FIG. 2 is a perspective view showing a second embodiment in which an adhesive sheet is attached to a soccer table.
In FIG. 2, the pressure-sensitive adhesive sheets (2 a, 2 b, 2 c, 2 d) are attached to the right end of the soccer table 1. By sticking the adhesive sheet to the right end, the shopping basket is usually placed on the left side and bagged on the right side. Therefore, without placing the shopping basket on the adhesive sheet, it is placed on the adhesive sheet throughout the bagging process. The displayed advertisement can be seen well.
It should be noted that the adhesive sheet may be attached to any position on the soccer stand, but it is preferable that the attachment position is unified for each side, such as “all the right end if it is the right end”.
By unifying, the upper surface of the soccer stand has an orderly appearance, and is not only easy to read but also gives a favorable impression for the customer to use.

FIG. 3 is a perspective view showing a third embodiment in which an adhesive sheet is attached to a soccer table.
In FIG. 3, the following examples are further given.
That is,
When one side of the soccer stand is installed in contact with the wall (or equipment) 10 in the store at the position where the soccer stand is installed, the buyer can use it from the three sides of the square soccer stand 11, so Three sheets are attached so as to be perpendicular to the longitudinal direction of the three sides that are not in contact (see FIG. 3A).
In addition, when a soccer stand is long, the longitudinal direction of the soccer stand is installed in contact with the wall surface 10, and in this case, as shown in FIG. Therefore, a plurality of sheets are attached so as to be perpendicular to the longitudinal side of the soccer stand that is not in contact with the wall.
In addition, when two sides of the soccer stand are installed in contact with the wall surface 10 in the store, the customer can use the two sides of the soccer stand 12, so the longitudinal direction of the two sides not in contact with the wall Two sheets are attached so as to be at right angles (see FIG. 3C).
Further, in the case of the circular soccer base 13, since it can be used from the whole outer peripheral direction, four stickers are attached so that the directions of the stickers are at right angles with an interval of 90 degrees (see FIG. 3D).

In addition, also in FIG. 3 (a)-(c) which is an example of adhesion of the adhesive sheet to a square soccer stand,
In FIG. 3 (d), which is an example of attaching an adhesive sheet to a circular soccer table,
The sticking position is preferably unified from the end even when facing each side. This is because by unifying, the top surface of the soccer stand is neat and neat and gives a favorable impression to the customers who use it.
For example,
In FIG. 3 (d), which is a circular soccer table, for example, the front directions of four advertisement display adhesive sheets are crossed to form a cross, and the adhesive sheets (2a, 2b, 2c, 2d) are arranged at equal intervals. doing.
In addition, when sticking 4 or more advertising display adhesive sheets, it should be equiangularly spaced from the circumference of the circular soccer base toward the center,
In that case, the sticker direction of the adhesive sheet is arranged and pasted so as to be perpendicular to the circumferential tangent of the circular soccer table. By sticking in this way, the purchaser heading to the circular soccer table can easily read the display advertisement on the sticker as the front.

By sticking the pressure-sensitive adhesive sheet to the circular soccer base so as to have an orderly and neat appearance, a favorable impression can be given to the customers who use it.
And since an advertising display root adhesive sheet can be read as a front from four directions of an outer circumference, a high advertising effect is obtained.
In addition, FIG. 3 exemplifies the arrangement position for adhering the advertisement display adhesive sheet in each of these cases, and the installation location of the soccer stand, the number of adhesive sheets, and the attachment position of the adhesive sheet to the soccer stand are as follows: It is not limited to this example.
For example, in the above illustration, one sheet is attached to each side. However, when the side length is long on a large soccer stand, a plurality of adhesive sheets can be attached at equal intervals.
Moreover, in FIG.3 (d), although four adhesive sheets are stuck on the circular soccer stand, when a circumference is long with a big soccer stand, four or more adhesive sheets are stuck at equal intervals. You can also.

As the advertising display adhesive sheet used in the present invention, the material type, shape, size, thickness and the like are not limited at times, but can be easily printed on the sheet surface, and the adhesive applied to the back surface is attached and adhered. Any material that can be easily peeled off can be used.
As the pressure-sensitive adhesive sheet, a sheet-like base material having a display layer on which desired advertisements such as letters and designs are printed on the surface of the sheet, and a pressure-sensitive adhesive layer having adhesive properties that can be stuck and peeled on the back surface can be used. .
Examples of the sheet base material include flexible synthetic resin films, thin plate-like high-quality paper, and metal foils such as aluminum.
As the synthetic resin film, vinyl chloride, polyester, polypropylene, acrylic, urethane, polycarbonate, or the like is applied, and a laminate of two or more kinds of synthetic resin films, paper, foil, or the like can be applied as necessary.

Examples of the pressure-sensitive adhesive used in the pressure-sensitive adhesive layer include acrylic pressure-sensitive adhesives, vinyl acetate-based pressure-sensitive adhesives, rubber-based pressure-sensitive adhesives, urethane-based pressure-sensitive adhesives, and silicon-based pressure-sensitive adhesives. A type acrylic pressure-sensitive adhesive is preferably used.

As the advertisement character on the surface of the sheet base material and the upper layer of the printed layer of the design, a transparent coating or a transparent resin film laminated to prevent rubbing and peeling of the ink can be applied.
In particular, since the upper surface of the soccer table is used by a customer to place a shopping basket and bag a purchased product, it is desirable that the adhesive sheet has a certain resistance to impact and rubbing. As the transparent resin film, a highly scratch-resistant polyester resin, polypropylene resin or the like is preferably used.

  In order to effectively operate the advertising method in various stores, the adhesive agent sticks the adhesive sheet used in the advertising method of the present invention based on the advertising contract between the advertiser and the advertiser, and the advertising contract It can also be set as the advertisement operation system which peels off this adhesive sheet at the expiration of a period.

In the advertising method of the present invention, an advertising display adhesive sheet is pasted on the upper surface of a soccer table that is always used by most customers who visit a store, compared to the conventional general advertising method of posters, flyers, and flyers. Thus, a high advertising effect can be obtained, and a higher advertising effect can be obtained by providing regularity in the sticking direction and position so that the buyer can easily read.

BRIEF DESCRIPTION OF THE DRAWINGS It is a perspective view which shows 1st Embodiment of the advertising method of this invention, and is applied to a square soccer stand, It is explanatory drawing which stuck so that an advertisement display adhesive sheet could be read from a front in each of 4 sides. It is a perspective view which shows 2nd Embodiment which stuck the adhesive sheet on the soccer stand. It is explanatory drawing which showed the method of sticking of the adhesive sheet according to the shape of a soccer stand.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Top surface of soccer stand 2 Advertisement display adhesive sheets 2a-2d Advertisement display adhesive sheets 3a-3d Direction of stickers 4a-4d Each side of soccer stand 10 Wall surface in store

Claims (6)

A method for advertising on a soccer table, comprising sticking an adhesive sheet displaying an advertisement of a product or a sales plan on the upper surface of the soccer table. It is characterized by sticking a plurality of adhesive sheets on the top of the soccer stand so that the direction of the sticker displaying the advertisement of the product or sales plan is perpendicular to the longitudinal direction of each side of the square soccer stand How to advertise on a soccer stand. The advertising method on a soccer stand according to claim 2, wherein the adhesive sheet is attached to the center in the longitudinal direction of each side of the soccer stand. The advertising method on a soccer stand according to claim 2, wherein the adhesive sheet is attached to the right end in the longitudinal direction of each side of the soccer stand. The advertising method on a soccer stand according to any one of claims 2 to 4, wherein the adhesive sheet is attached to a unified position on each side of the soccer stand. Adhesive sheet displaying advertisement of product or sales plan,
At equal angular intervals from the circumference of the circular soccer base toward the center,
In addition, the advertising method on the soccer table is characterized in that the sticker direction of the pressure-sensitive adhesive sheet is arranged and stuck so as to be perpendicular to the circumferential tangent of the circular soccer table.

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