JP2005293328A - Portable terminal, content download method, and content download program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a portable terminal capable of making the most use of the download time of content data. <P>SOLUTION: When a download request of the content data is generated from the portable terminal, the portable terminal performs a transmission request of the content data and advertisement data to a server and once stores the received advertisement data. The portable terminal displays a picture of advertisement data stored before or the advertisement data received this time at the time of download of the content data. As for the advertisement data, selection whether advertisement is stored in a list and referred to later is made possible during display of the advertisement. The portable terminal, a method and a program for downloading content constituted so that a picture for inputting questionnaire is displayed, input from a user is obtained and information is collected in the case of displaying the questionnaire are provided. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to downloading of content that provides a service to a mobile terminal via a network, and more particularly to a technique for displaying an advertisement or a questionnaire while the mobile terminal is downloading data.

  In recent years, with the spread of mobile phones, various digital contents such as ringtones (hereinafter called ringtones), applications that operate on mobile terminals, and standby images are provided on the network.

  Content providers that provide mobile phone content have established sites on the Internet. A mobile phone is connected to the Internet via a gateway from the mobile phone network to the Internet, and then connected to a content provider site. The site provides various information using HTTP (Hyper Text Transfer Protocol), and the mobile phone can download the various contents using a WEB browser.

  In the mobile terminal, there are execution environments such as JAVA (registered trademark) and BREW (Binary: Environmental Environment for Wireless) as an environment for executing application programs. For example, the application program main body is provided on the server side, and when the mobile terminal accesses the server, for example, an application that operates in the JAVA (registered trademark) execution environment is downloaded from the server side, stored in the mobile terminal, and operated. As a result, various services can be provided by software.

  The functions of mobile phones themselves are becoming richer, and the storage capacity of memories is increasing. The data size of ringtones that used to be small is increasing as the functionality increases. Therefore, the data size to be downloaded is also increasing, and the time required for downloading is also increasing than before. With the spread of mobile phones, there are increasing opportunities to download various digital content data provided by content providers.

In addition, a technology has been proposed in which the data to be downloaded is compressed on the server side and decompressed by an application on the received mobile terminal side, thereby reducing the capacity of packets to be transmitted and reducing the download time (Patent Document) 1).
Japanese Patent No. 3416647

  Thus, conventionally, when downloading various digital contents such as ringtones, images, and videos from the content provider site of the mobile terminal, there is no screen display other than the download progress display, and the time required for downloading can be used effectively. It wasn't.

Downloading data with increased capacity requires more time than before, but the user of the service can use a progress display called a progress bar called a progress bar, a message “Downloading” He was just looking at the screen that displayed a simple video.

  In order to solve the above-described problems of the prior art, an object is to provide a mobile terminal, a digital content download method, and a digital content download program that effectively use a screen displayed when digital content is downloaded.

In order to achieve the above object, a mobile terminal according to claim 1 is a mobile terminal for downloading content data from a network, the data acquisition means for acquiring content data and advertisement data, and the content data And a storage unit for storing the advertisement data and a display unit, and when the portable terminal requests the content data, the reception progress status of the content data is displayed on the display unit and the content is distributed. Data and the advertisement data are stored in the storage unit, and when there is the advertisement data already stored in the storage unit, the content data is being downloaded, the advertisement data is being downloaded, or the content data And before downloading the advertising data It constituted the advertisement data stored in the storage unit to display on the display means.
The

  A portable terminal according to a second aspect of the present invention is a portable terminal that downloads content data from a network, a data acquisition unit that acquires content data and advertisement data, and a storage that stores the content data and advertisement data. And display means, and when the portable terminal requests the content data, the reception progress status of the content data is displayed on the display means, and the content data and the advertisement data to be distributed are displayed on the display means. When there is the advertisement data stored in the storage unit and stored at the time of the previous download, the advertisement data stored in the storage unit during the download of the content data and the advertisement data is displayed on the display means Configured.

  A portable terminal according to a third aspect of the present invention is a portable terminal that downloads content data from a network, a data acquisition unit that acquires content data and advertisement data, and a storage that stores the content data and the advertisement data And a display means, and when the mobile terminal requests the content data, the reception progress status of the content data is displayed on the display means, the advertisement data is first, and the second is the second The content data and the advertisement data distributed in the order of content data are stored in the storage unit, and after the reception of the advertisement data is completed, the advertisement data stored in the storage unit is being downloaded. It is comprised so that it may display on the said display means.

  A portable terminal according to a fourth aspect of the present invention is a portable terminal that downloads content data from a network, a data acquisition unit that acquires content data and questionnaire data, and a storage that stores the content data and the questionnaire data And display means, and when the portable terminal requests the content data, the reception progress status of the content data is displayed on the display means, and the content data and the advertisement data to be distributed are displayed on the display means. When there is the questionnaire data stored in the storage unit and already stored in the storage unit, the content data is being downloaded, the questionnaire data is being downloaded, or the content data and the questionnaire data are being downloaded It constituted the questionnaire data stored in the storage unit so as to display on the display means.

  The mobile terminal according to claim 5 is a mobile terminal that downloads content data from a network, a data acquisition means for acquiring content data and questionnaire data, and a storage for storing the content data and questionnaire data And a display means, and when the portable terminal requests the content data, the reception progress status of the content data is displayed on the display means, and the distributed content data and the questionnaire data are When there is the questionnaire data stored in the storage unit and stored at the time of the previous download, the questionnaire data stored in the storage unit during the download of the content data and the questionnaire data is displayed on the display means Configured.

  A portable terminal according to a sixth aspect of the present invention is a portable terminal that downloads content data from a network, a data acquisition unit that acquires content data and questionnaire data, and a storage that stores the content data and the advertisement data And a display means, and when the mobile terminal requests the content data, the reception progress status of the content data is displayed on the display means, the questionnaire data is first, and the second is the The content data and the questionnaire data distributed in the order of content data are stored in the storage unit, and after the reception of the advertisement data, the questionnaire data stored in the storage unit is being downloaded. Configuration to display on the display means It is.

  The content download method according to claim 7 is a content download method for downloading content data from a network, wherein the mobile terminal acquires content data and advertisement data, and the mobile terminal acquires the content data. A second step of displaying the progress of reception of the content data on the display means of the mobile terminal when the data is requested, and storing the distributed content data and the advertisement data in the storage unit of the mobile terminal; When there is the advertisement data stored in the storage unit, it is stored in the storage unit during the download of the content data, the download of the advertisement data, or the download of the content data and the advertisement data. The ad Configured to data to including a third step of displaying on the display means.

  The content download method according to claim 8 is a content download method for downloading content data from a network, wherein a mobile terminal acquires the content data and advertisement data, and the mobile terminal A second step of displaying the progress of reception of the content data on the display means of the mobile terminal when requesting the content data, and storing the distributed content data and the advertisement data in a storage unit of the mobile terminal; A third step of displaying the advertisement data stored in the storage unit during the downloading of the content data and the advertisement data when there is the advertisement data stored at the time of the previous download. Configured as follows.

  A content download method according to claim 9 is a content download method for downloading content data from a network, wherein the mobile terminal acquires content data and advertisement data, and the mobile terminal When the data is requested, the progress of receiving the content data is displayed on the display means of the mobile terminal, and the content data is distributed in the order of the advertisement data first and the content data second. And a second step of storing the advertisement data in a storage unit of a mobile terminal; and after the reception of the advertisement data, the advertisement data stored in the storage unit is displayed on the display means during downloading of the content data The third step is configured to include

  A content download method according to claim 10 is a content download method for downloading content data from a network, wherein the mobile terminal acquires content data and questionnaire data, and the mobile terminal A second step of displaying the progress of reception of the content data on the display means of the portable terminal when the data is requested, and storing the distributed content data and the questionnaire data in the storage unit of the portable terminal; When there is the questionnaire data stored in the storage unit, the content data is being downloaded, the questionnaire data is being downloaded, or the content data and the questionnaire data are being downloaded. It constituted the questionnaire data stored in 憶部 as including a third step of displaying on the display means.

  The content download method according to claim 11 is a content download method for downloading content data from a network, wherein a mobile terminal acquires the content data and questionnaire data, and the mobile terminal A second step of displaying the progress of reception of the content data on the display means of the mobile terminal when requesting the content data, and storing the distributed content data and the questionnaire data in a storage unit of the mobile terminal; When there is the questionnaire data stored at the time of the previous download, the content data and the third step of displaying the questionnaire data stored in the storage unit during the downloading of the questionnaire data on the display means are included. Configured.

  A content download method according to claim 12 is a content download method for downloading content data from a network, wherein the mobile terminal acquires content data and questionnaire data, and the mobile terminal When the data is requested, the progress of receiving the content data is displayed on the display means of the portable terminal, and the content data is distributed in the order of the questionnaire data first and the content data second. And a second step of storing the questionnaire data in a storage unit of a portable terminal, and after the reception of the questionnaire data, the questionnaire data stored in the storage unit is displayed on the display means during downloading of the content data 3rd to do Tsu configured to including and up.

  A content download program according to a thirteenth aspect of the present invention is a content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network, and acquires content data and advertisement data A data acquisition step, and when the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the advertisement data are stored in the storage unit. And when there is the advertisement data already stored in the storage unit, the content data is being downloaded, the advertisement data is being downloaded, or the content data and the advertisement data are being downloaded. It constituted the advertisement data stored in the storage unit so as to execute a step of displaying on the display means.

  The content download program according to the fourteenth aspect of the present invention is a content download program that has a storage unit and display means and can be executed by a portable terminal that downloads content data from a network, and acquires content data and advertisement data. A data acquisition step, and when the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the advertisement data are stored in the storage unit. And, when there is the advertisement data stored at the time of the previous download, displaying the advertisement data stored in the storage unit during the download of the content data and the advertisement data on the display means; Execute Configured.

  The content download program according to claim 15 is a content download program that has a storage unit and display means and can be executed by a portable terminal that downloads content data from a network, and acquires content data and advertisement data. And when the portable terminal requests the content data, the reception progress of the content data is displayed on the display means, the advertisement data is displayed first, and the content is second. The content data and the advertisement data distributed in the order of data are stored in the storage unit, and after the reception of the advertisement data, the advertisement data stored in the storage unit is being downloaded. Display on the display means Configured to perform the steps.

  The content download program according to claim 16 is a content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network, and acquires content data and questionnaire data A data acquisition step, and when the mobile terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the questionnaire data are stored in the storage unit. And when there is the questionnaire data already saved in the storage unit, the content data is being downloaded, the questionnaire data is being downloaded, or the content data and It constituted the questionnaire data stored in the storage unit while downloading locate data so as to execute a step of displaying on the display means.

  The content download program according to claim 17 is a content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network, and acquires content data and questionnaire data A data acquisition step, and when the mobile terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the questionnaire data are stored in the storage unit. And, when there is the questionnaire data stored at the time of the previous download, the display means displays the content data and the questionnaire data stored in the storage unit during the download of the questionnaire data Configured to perform the step of displaying.

  The content download program according to claim 18 is a content download program that has a storage unit and display means and can be executed by a portable terminal that downloads content data from a network, and acquires content data and questionnaire data And when the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, the questionnaire data is displayed first, and the content is second. A second step of storing the content data and the questionnaire data distributed in the order of data in the storage unit; and after the reception of the questionnaire data, the questionnaire data stored in the storage unit is converted into the content data Downlaw Configured such that the to execute a third step of displaying on the display means during.

  As is clear from the above description, according to the present invention, when a mobile terminal user downloads data from a content provider's site, it is possible to display advertisements or display questionnaires and collect results, etc. Time can be used effectively.

  Hereinafter, an example of the best mode for carrying out the present invention will be described in detail with reference to the accompanying drawings. First, the overall system configuration will be described. FIG. 1 is a configuration diagram illustrating an advertisement distribution system according to an embodiment of the present invention. In the advertisement distribution system according to the present embodiment, an application for controlling display of advertisement is provided on the mobile terminal side, which can be downloaded from the advertisement distribution system side when accessing for the first time or when providing a new version of the application. Yes.

  For example, as shown in FIG. 1, the advertisement distribution system includes a mobile phone 1, which is a representative example of a mobile terminal, and a web server 2 connected via a mobile phone network 4 and the Internet 5. When accessing the web server 2 from the mobile phone 1, the mobile phone 1 is first connected to the packet network 4 </ b> A in the mobile phone network 4. The packet network 4A is further connected to the Internet 5 through the gateway server 4B. The gateway server 5 has a function of connecting the packet network 4A and the Internet 5. The web server 5 is connected to the content DB 3 via the DB interface 27 and is also connected to the Internet 5.

  The mobile phone 1 includes an input unit 12 used for browsing a web page such as a numeric keypad and a function key, and a display unit 11 that performs screen display of the web page. A typical block diagram of the cellular phone 1 is shown in FIG.

  The web server 2 provides the mobile phone 1 with browsing information of web pages such as home pages, electronic commerce services, and the like. The electronic commerce site and mobile phone carrier-specific sites provide download services for digital contents such as ringtones and standby screen images.

The digital content is stored in the content DB 3 or the like, and the web server 2 can access the content DB in accordance with a download request from the mobile phone 1 and transmit the requested content to the mobile phone 1. . In the present embodiment, the content DB is directly stored in the web server 2, but may exist independently as another database server. A typical block diagram of the web server 2 is shown in FIG.

  The web server 2 includes an IA (Intel Architecture) server or a UNIX (registered trademark) server, and includes a communication processing unit 201, a control unit 202, a storage unit 203, a DB interface 207, and the like. Communication between the Internet 5 and the mobile phone 1 is controlled by the communication processing unit 201. In the storage unit 203, an application 204 that is an application that distributes an advertisement that runs on the web server 2 and the distributed advertisement are received, or at the same time the advertisement is displayed on the display unit 11 of the mobile phone 1. A client application 205 operating on the mobile phone 1 is stored.

  The web server 2 has a function of transmitting content data, ringtone data, advertisement data, questionnaire data, and the like to the mobile phone 1 by exchanging with the content DB having therein data such as ringtones, advertisements, and questionnaires. In the content DB 3, a ringtone data file 301 including the various ringtone data described above, an advertisement data file 302 including various advertisement data, and a questionnaire data file 303 including various questionnaire data are registered.

  The web server 2 is realized by exchanging with the content DB through the DB interface 207. The control unit 202 comprehensively controls the functions of the communication processing unit 201, the storage unit 203, the DB interface 207, and the like.

  Next, an example of a portable terminal will be described. As shown in FIG. 3, in this embodiment, a mobile phone that is a representative example of the mobile terminal will be described. The cellular phone 1 is configured to be connected to an internal bus 23 with a display unit 11, an input unit 12, an audio processing unit 13, a CPU 16, a ROM 17, a RAM 18, a communication control unit 19, and the like and controlled by address signals, control signals, and the like. ing.

  The communication control unit 19 is connected to the antenna 21 and has a function of communicating with the mobile phone network 4 via the antenna 21. The communication control unit 19 can perform voice communication and communication with the web server 2 (for example, i-mode (registered trademark)). A speaker 14 for voice output and a microphone 15 for voice input are connected to the voice processing unit 13 and performs voice processing during reception and transmission.

  The ROM 17 incorporates an OS (operating system) that is basic software for operating the mobile phone 1. Various applications for mobile phones (for example, JAVA (registered trademark)) operate on the OS, and can browse the web and download digital contents such as ringtones.

  The RAM 18 includes an application 18A corresponding to a client application downloaded from the web server 2, a downloaded ringtone data 18B, an advertisement data list 18C which is a list of advertisement data designated as “view later” in the downloaded advertisement data, and content data. Display waiting advertisement data 18D and questionnaire data 18E waiting for display at the next download in a temporary storage place of downloaded advertisement data, questionnaire result 18F for saving the result of the questionnaire, and other downloaded digital contents, etc. Is remembered.

The RAM 18 is also used as an area for storing captured images taken with a built-in camera (not shown), a microphone 15 or the like, a recorded voice, and a work area for performing various processes. In the present embodiment, the web browser function is realized by, for example, a JAVA (registered trademark) application in the application 18A.

  The input unit 12 has a numeric keypad and function buttons, and is used for inputting a telephone number, an e-mail address, an email content, etc., selecting a page from a browsing situation of a web browser, a page switching process, specifying a link destination, It is used to give instructions for downloading contents such as ringtones.

  The display unit 11 displays a transitional browsing screen displayed using a web browser, a progress display displayed when a ringtone is downloaded, a shooting screen of a camera (not shown), a shooting screen received by e-mail, and the like. .

  Next, the operation of this embodiment will be described. 4 to 6, 8, and 9 are diagrams showing a processing sequence and an operation flow between the web server 2 and the mobile phone 1. FIG. 6 is a diagram showing an operation flow between the cellular phone and the cellular phone user when referring to the advertisement later. FIG. 7 and FIG. 10 are screens when data is downloaded when an advertisement or a questionnaire is performed.

  The operation of downloading the ringtone data, the advertisement data, and the questionnaire data described below is performed by the application 18A in the mobile phone 1, and the application 204 in the web server 2 transmits the ringtone data, the advertisement data, the questionnaire data, and the like. This is the action to be performed.

  In order to display some display on the screen on the mobile device at the time of download, save the screen display data on the mobile device once and display the saved screen when downloading the content data, and download There is a method of displaying the screen information acquired sometimes from the middle of the download.

  First save once, download the content data at the time of downloading, save it in the mobile device, and download the screen display data saved from the next time onward (all contents data and all advertisement data included) (From the start to the end of the data download), and the download time can be used most effectively. In this method, the content data to be downloaded and the method and type of download of screen display data such as advertisements are not particularly limited, and the transmission order and the processing method such as transmission at the same time are not particularly limited.

  If screen display data such as advertisements sent along with the download is to be performed immediately while downloading the content, the screen display data is first downloaded and saved, and immediately before the content data is downloaded. This is possible by displaying the screen display data received and stored in However, the above screen display is limited during content download. Although the present invention includes the above-described invention, in the present embodiment, a description will be given of a form in which screen display is performed over all download sessions.

  Further, the present invention can be implemented by a streaming method in which a display is performed while downloading as a download format.

  First, a method for downloading and displaying advertisement data will be described with reference to FIGS. 4 to 6 and FIG. When the user accesses the web server 2 that provides the download service using the mobile phone 1, the web server 2 transmits a screen to be viewed on the web browser. In the present embodiment, a list of ringtone data that can be downloaded is displayed on the browsing screen (not shown). When the user instructs download using the input unit 11 such as a key of the mobile phone 1, the mobile phone 1 transmits a download request signal to the web server 2 (step S101).

  The web server 2 receives a ringtone download request (step S201) and prepares for ringtone data transmission. The mobile phone 1 starts a screen display 1 routine (step S102) simultaneously with the request for downloading the ringtone data.

  Next, the web server 2 transmits ringtone data (step S202), and the mobile phone 1 performs reception processing of the ringtone data (step S103). Next, the application 18A of the mobile phone 1 makes a download request for advertisement data (step S104). The advertisement data download request is made after the requested download data in this embodiment, but it goes without saying that it may be made before or after the download data.

  The web server 2 that has received the advertisement data download request accepts the request (step S203) and transmits the advertisement data (step S204). The mobile phone 1 receives the advertisement data (step S105). The mobile phone 1 displays the advertisement registered in the display-waiting advertisement data 18D on the screen, and determines whether or not the “view later” button has been selected and determined (step S106). If the “see later” button is selected and determined, the contents of the displayed advertisement data are registered in the advertisement data list 18C (step S107). At this time, it is possible to register after confirmation by displaying a confirmation screen (FIG. 7B) as to whether or not to register (not shown). Next, the received ringtone data is stored in the ringtone data 18B, and the advertisement data is stored in the display-waiting advertisement data 18D.

  The screen display at the time of downloading is performed by the screen display routine 1 described in FIG. The screen display 1 routine will be described below. First, it is determined from the contents of the display-waiting advertisement data 18D whether there is an advertisement acquired last time (step S111). If there is advertisement data waiting to be displayed, it is next determined whether or not the selection of “view later” is made within the display effective date (step 112).

  FIG. 7A is displayed on the screen of the mobile phone 1. F100 in FIG. 7A is a screen of a mobile phone. F101 is a part of the advertisement data, and F103 is a “view later” button. In the present embodiment, F105 is a progress display using characters representing that data is being downloaded, and F107 represents a download progress display using a progress bar.

  If “view later” is not selected, an advertisement is displayed (step S113). In other words, in this embodiment, even if the same advertisement data (step S204) is sent from the server for each download request, it is registered in the advertisement data list 18C by selecting and determining the “view later” button. If so, the sent advertisement data is compared with the contents of the advertisement data list to be seen later (step S112), and if they are the same, they are not displayed.

  In addition, when the server 2 sends the advertisement data by sending the advertisement ID (FIG. 11), which is the only identifier of the display-waiting advertisement data, at the time of the advertisement data download request from the mobile terminal (step S104) ( In step S204), a method of transmitting advertisement data that does not transmit the same advertisement data is also possible.

  Even if there is no downloaded advertisement or advertisement data exists, if the display effective date has passed, or if the display effective date has not passed but “View Later” is selected, it will not be displayed and downloaded The progress display screen (FIG. 7C) is displayed (step S114).

  An operation of selecting and viewing an advertisement from the advertisement data list 18C after selecting “view later” by operating the mobile phone 1 after downloading will be described with reference to FIGS. 6 and 7.

  In FIG. 6, when the user of the mobile phone 1 makes a request for screen display of the advertisement data list 18C, the mobile phone 1 accepts the request (step S151) and is stored in the RAM 18 in the mobile phone 1. The advertisement data list 18C is displayed on the screen (step S152 and the screen in FIG. 7D).

  The mobile terminal 1 waits for an advertisement to be selected (step S153). If no advertisement is selected, the mobile terminal 1 returns to step S152 and repeats the same process (step S156). When the advertisement is selected, the portable terminal 1 displays a confirmation screen as to whether or not to display the designated advertisement (the operation flow is not shown, and the screen is FIG. 7 (e)). Whether or not to display the selected screen (FIG. 7 (e)) is answered using a button or the like (in FIG. 7 (e), if F501 is selected and determined, the display is affirmative, and if F502 is selected and determined) Will quit.)

  When the display is selected, the mobile terminal 1 accesses the URL (FIG. 11) specified in the advertisement data (step S154), the web server 2 accepts the request (step S251), and the browsing information from the web server 2 is displayed. (Step S252), the web browsing screen corresponding to the advertisement data is displayed (step S155 and the screen in FIG. 7F).

FIG. 11 shows an example of advertisement data. The advertisement data in this embodiment includes an “advertisement ID” that can uniquely specify an advertisement, a “display string” that is a character string that is displayed as an advertisement during download, and a “detail page” that stores details of the content of the advertisement. URL ”and“ display effective date ”of the advertisement.

  Next, the case where a questionnaire is displayed during data download will be described with reference to FIGS. When the user of the mobile phone 1 browsing the web server 2 downloads the ringtone data, it is first checked whether there is a previously saved questionnaire result (step S121). If there is no previous questionnaire result, nothing is done. If there is, the questionnaire result is added to the ringtone data download request (step S122), and the ringtone data download request is sent to the web server 2 (step S122). S123). At the same time, when downloading the ringtone data, a screen display 2 routine (step S124) having a questionnaire display function is started.

  The web server 2 that has received the download request for the ringtone data determines whether or not the result of the questionnaire is attached to the download request. If there is a result of the questionnaire, the result is stored (step S222). Transmission of ringtone data is started (step S223). The mobile phone 1 receives the specified ringtone data (step S125), and further sends a questionnaire data reception request to the web server 2 (step S126). This questionnaire data reception request is not made by the user but by the application 18A in the mobile phone 1.

  Next, the web server 2 receives a questionnaire reception request (step S224), and transmits the questionnaire data to the mobile phone 1 (step S225). After receiving the questionnaire data (step S127), the mobile phone 1 determines whether or not the questionnaire is displayed when downloading the specified ringtone data (step S128). If it is displayed, the input result of the questionnaire is captured. Once stored in the RAM 18 (step S129).

  Next, when downloading of the designated data is completed, the ringtone data is stored in the RAM 18 (step S130), and the questionnaire data downloaded at the same time is also temporarily stored in the RAM 18 (step S131).

  Next, the screen display 2 routine will be described with reference to FIG. First, it is determined whether or not there is a previously acquired questionnaire (step S141). If yes, it is determined whether the questionnaire result has already been collected (step S142). If the result has not yet been collected, the questionnaire (FIG. 9A) is displayed on the screen (step S142). S143). When there is no acquired questionnaire, there is a questionnaire, but when there is only a questionnaire whose result has already been collected, a normal download screen is displayed (FIG. 9D).

  When the user looks at the screen of the questionnaire and selects, for example, “Yes”, “No”, etc. with the input button, the result of the questionnaire can be acquired as described above.

  FIG. 12 shows an example of the contents of the questionnaire data. The contents of the questionnaire data include a “questionnaire ID” that identifies the questionnaire, a “display character string” that is the content of the questionnaire, and a “selection character string / corresponding key / code” that is associated with the result that the user selects and inputs. Etc. ”. For example, when the questionnaire ID of the present embodiment is ID = 001, the character string of the questionnaire displayed on the screen of the mobile phone 1 is “Are you planning for ABC?”, And the answer at that time is the function button of the mobile phone 1 If the left button is selected and determined, the answer is “Yes”, and if the right button is selected and determined, the answer is “No”.

  As described above, according to the present embodiment, when downloading digital content for mobile terminals, advertisements and questionnaires can be conducted and questionnaire results can be collected during the download, enabling effective use of time. It becomes. The questionnaire is efficient because a response to the previous questionnaire can be collected and a new questionnaire can be downloaded with a single download request. In the present embodiment, ringtones are given as an example of download data. However, digital contents such as a standby screen, an image such as a photo, and a captured moving image are sometimes not dependent on the content.

  INDUSTRIAL APPLICABILITY The present invention can be used in a content provider that provides data that can be downloaded by a mobile terminal, a content download method, a content download program in a mobile terminal, and an industry that manufactures mobile terminals.

1 is a system configuration diagram of an advertisement data distribution system according to the present embodiment. It is a block diagram of the portable terminal by this Embodiment. It is a block diagram of the content delivery server by this Embodiment. It is a figure which shows the processing sequence and operation | movement flow with a content delivery server and a mobile telephone by this Embodiment. It is a figure which shows the operation | movement flow of the mobile telephone which displays an advertisement display screen at the time of the download by this Embodiment. It is a figure which shows the operation | movement flow between the user of a mobile telephone and a mobile telephone at the time of referring an advertisement later by this Embodiment. It is a figure which shows the screen at the time of the download of the advertisement data of a mobile telephone by this Embodiment, and the screen seen from the downloaded advertisement data. It is a figure which shows the processing sequence and operation | movement flow with a content delivery server and a mobile telephone by this Embodiment. It is a figure which shows the operation | movement flow of the mobile telephone which displays a questionnaire screen at the time of the download by this Embodiment. It is a figure which shows the screen at the time of the download of the questionnaire data of a mobile telephone by this Embodiment. It is a figure which shows the data format of the advertisement data by this Embodiment. It is a figure which shows the data format of the questionnaire data by this Embodiment.

Explanation of symbols

1 Mobile phone 2 Web server 3 Content DB
11 Display unit 12 Input unit 18 RAM
18A application 18B ringtone data 18C advertisement data list 18D display waiting advertisement data 18E questionnaire data 18F questionnaire result 19 communication control unit 201 communication processing unit 202 control unit 203 storage unit 204 application 205 client application 207 DB interface 208 ringtone data file 209 advertisement data file 210 Questionnaire data file

Claims (27)

A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and advertisement data, a storage unit for storing the content data and the advertisement data, and display means,
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the advertisement data are stored in the storage unit,
When there is the advertisement data already stored in the storage unit, the advertisement data is stored in the storage unit during the download of the content data, the download of the advertisement data, or the download of the content data and the advertisement data. The mobile terminal is characterized in that the advertising data is displayed on the display means. A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and advertisement data, a storage unit for storing the content data and the advertisement data, and display means,
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the advertisement data are stored in the storage unit,
When there is the advertisement data stored in the storage unit at the time of the previous download, displaying the advertisement data stored in the storage unit during the download of the content data and the advertisement data on the display means A featured mobile terminal. A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and advertisement data, a storage unit for storing the content data and the advertisement data, and display means,
When the portable terminal requests the content data, the reception progress status of the content data is displayed on the display means, and is distributed in the order of the advertisement data first and the content data second. Storing the content data and the advertisement data in the storage unit;
A mobile terminal, wherein after the reception of the advertisement data is completed, the advertisement data stored in the storage unit is displayed on the display means during downloading of the content data. A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and questionnaire data, a storage unit for storing the content data and the questionnaire data, and display means,
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the distributed content data and the advertisement data are stored in the storage unit,
When there is the questionnaire data already stored in the storage unit, it is stored in the storage unit while downloading the content data, downloading the questionnaire data, or downloading the content data and the questionnaire data. The portable terminal is characterized in that the questionnaire data is displayed on the display means. A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and questionnaire data, a storage unit for storing the content data and the questionnaire data, and display means,
When the portable terminal requests the content data, the progress of receiving the content data is displayed on the display means, and the distributed content data and the questionnaire data are stored in the storage unit,
When there is the questionnaire data stored in the storage unit at the previous download, displaying the questionnaire data stored in the storage unit during the download of the content data and the questionnaire data on the display means A featured mobile terminal. A mobile device that downloads content data from a network,
Data acquisition means for acquiring content data and questionnaire data, a storage unit for storing the content data and the advertisement data, and display means,
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and is distributed in the order of the questionnaire data first and the second content data. The content data and the questionnaire data are stored in the storage unit,
A portable terminal characterized in that the questionnaire data stored in the storage unit is displayed on the display means during downloading of the content data after the reception of the advertisement data is completed. A content download method for downloading content data from a network,
A first step in which the mobile terminal acquires content data and advertisement data;
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means of the portable terminal, and the distributed content data and the advertisement data are stored in the storage unit of the portable terminal The second step;
When there is the advertisement data already stored in the storage unit, the advertisement data is stored in the storage unit during the download of the content data, the download of the advertisement data, or the download of the content data and the advertisement data. A third step of displaying the advertising data on the display means;
The content download method characterized by including. A content download method for downloading content data from a network,
A first step in which the mobile terminal acquires the content data and the advertisement data;
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means of the portable terminal, and the distributed content data and the advertisement data are stored in the storage unit of the portable terminal The second step;
When there is the advertisement data stored at the time of the previous download, a third step of displaying the advertisement data stored in the storage unit during the download of the content data and the advertisement data on the display means;
The content download method characterized by including. A content download method for downloading content data from a network,
A first step in which the mobile terminal acquires content data and advertisement data;
When the mobile terminal requests the content data, the progress of reception of the content data is displayed on the display means of the mobile terminal, and the advertisement data is displayed first, and the content data is second in the order. A second step of storing the distributed content data and the advertisement data in a storage unit of a mobile terminal;
A third step of displaying the advertisement data stored in the storage unit on the display means during downloading of the content data after the reception of the advertisement data;
The content download method characterized by including. A content download method for downloading content data from a network,
A first step in which the mobile terminal acquires content data and questionnaire data;
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means of the portable terminal, and the distributed content data and the questionnaire data are stored in the storage unit of the portable terminal The second step;
When there is the questionnaire data already stored in the storage unit, it is stored in the storage unit during downloading of the content data, downloading of the questionnaire data, or downloading of the content data and the questionnaire data A third step of displaying the questionnaire data on the display means;
The content download method characterized by including. A content download method for downloading content data from a network,
A first step in which a portable terminal acquires the content data and questionnaire data;
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means of the portable terminal, and the distributed content data and the questionnaire data are stored in the storage unit of the portable terminal The second step;
When there is the questionnaire data stored at the time of the previous download, a third step of displaying the questionnaire data stored in the storage unit during the downloading of the content data and the questionnaire data on the display means;
The content download method characterized by including. A content download method for downloading content data from a network,
A first step in which the mobile terminal acquires content data and questionnaire data;
When the mobile terminal requests the content data, the progress of reception of the content data is displayed on the display means of the mobile terminal, and the questionnaire data is displayed first, and the content data is second in the order. A second step of storing the distributed content data and the questionnaire data in a storage unit of a mobile terminal;
A third step of displaying the questionnaire data stored in the storage unit on the display means during the download of the content data after receiving the questionnaire data; and
The content download method characterized by including. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A data acquisition step for acquiring content data and advertisement data;
When the portable terminal requests the content data, displaying the progress of reception of the content data on the display means, and storing the distributed content data and the advertisement data in the storage unit;
When there is the advertisement data already stored in the storage unit, the advertisement data is stored in the storage unit during the download of the content data, the download of the advertisement data, or the download of the content data and the advertisement data. Displaying the advertising data on the display means;
The content download program characterized by performing this. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A data acquisition step for acquiring content data and advertisement data;
When the portable terminal requests the content data, displaying the progress of reception of the content data on the display means, and storing the distributed content data and the advertisement data in the storage unit;
When there is the advertisement data stored at the time of previous download, displaying the advertisement data stored in the storage unit during the download of the content data and the advertisement data on the display means;
The content download program characterized by performing this. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A data acquisition step for acquiring content data and advertisement data;
When the portable terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the advertisement data is distributed first, and the content data is distributed second. Storing the content data and the advertisement data in the storage unit;
Displaying the advertisement data stored in the storage unit on the display means during the download of the content data after receiving the advertisement data;
The content download program characterized by performing this. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A data acquisition step for acquiring content data and questionnaire data;
When the portable terminal requests the content data, displaying the progress of reception of the content data on the display means, and storing the distributed content data and the questionnaire data in the storage unit;
When there is the questionnaire data already stored in the storage unit, it is stored in the storage unit while downloading the content data, downloading the questionnaire data, or downloading the content data and the questionnaire data. Displaying the questionnaire data on the display means;
The content download program characterized by performing this. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A data acquisition step for acquiring content data and questionnaire data;
When the portable terminal requests the content data, displaying the progress of reception of the content data on the display means, and storing the distributed content data and the questionnaire data in the storage unit;
When there is the questionnaire data stored at the time of the previous download, displaying the questionnaire data stored in the storage unit during the downloading of the content data and the questionnaire data on the display means;
The content download program characterized by performing this. A content download program that has a storage unit and display means and can be executed by a mobile terminal that downloads content data from a network,
A first step of acquiring content data and questionnaire data;
When the mobile terminal requests the content data, the progress of reception of the content data is displayed on the display means, and the questionnaire data is distributed first in the order of the content data. A second step of storing the content data and the questionnaire data in the storage unit;
A third step of displaying the questionnaire data stored in the storage unit on the display means during the download of the content data after receiving the questionnaire data; and
The content download program characterized by performing this. A portable terminal capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, first download means for downloading content data from the server system,
Second download means for downloading advertisement data from the server system triggered by the timing of downloading content data by the first download means;
Storage means for storing the advertisement data downloaded by the second download means;
Display means for displaying an advertisement based on the advertisement data stored in the storage means while downloading the content data by the first download means;
A portable terminal characterized by comprising: A portable terminal capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, first download means for downloading content data from the server system,
Second download means for downloading advertisement data from the server system triggered by the timing of downloading content data by the first download means;
Storage means for storing the advertisement data downloaded by the second download means;
Display means for displaying an advertisement based on the advertisement data stored in the storage means while downloading the content data by the first download means after storing the advertisement data in the storage means;
A portable terminal characterized by comprising: A portable terminal capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, first download means for downloading content data from the server system,
Second download means for downloading advertisement data from the server system before downloading the content data triggered by the timing of downloading the content data by the first download means;
Storage means for storing the advertisement data downloaded by the second download means;
Display means for displaying advertisement data based on the advertisement data stored in the storage means while storing the advertisement data in the storage means and downloading the content data by the first download means;
A portable terminal characterized by comprising: A program executable by a computer of a mobile terminal capable of communicating with a server system via a network,
In the computer,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step;
A program characterized by having executed. A program executable by a computer of a mobile terminal capable of communicating with a server system via a network,
In the computer,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step after storing the advertisement data in the third step;
A program characterized by having executed. A program executable by a computer of a mobile terminal capable of communicating with a server system via a network,
In the computer,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system before downloading the content data triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of storing advertisement data in the storage means and displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step;
A program characterized by having executed. A mobile terminal content download method capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step;
The content download method characterized by including. A mobile terminal content download method capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step after storing the advertisement data in the third step;
The content download method characterized by including. A mobile terminal content download method capable of communicating with a server system via a network,
Content data and advertisement data are stored in the server system, and a first step of downloading content data from the server system;
A second step of downloading advertisement data from the server system before downloading the content data triggered by the timing of downloading the content data in the first step;
A third step of storing the advertisement data downloaded in the second step;
A fourth step of storing advertisement data in the storage means and displaying an advertisement based on the advertisement data stored in the third step while downloading the content data in the first step;
The content download method characterized by including.

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