JP2005284453A - Contents display method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a contents display method for displaying requested contents based on simple/easy work/operation. <P>SOLUTION: The contents display method uses (A) an information terminal device 10(10A) equipped with an imaging means 16 and a display means 13, and (B) an identifier data/contents server 20 arranged in networks 30, 31 and recording and storing identifier data and contents corresponding to the identifier data. The identifier data/contents server 20 receiving identifier information based on an identifier imaged by the imaging means 16, examines whether the identifier information coincides with the identifier data, and delivers the contents corresponding to the identifier data, to the information terminal device 10 via the networks 30, 31 when the identifier information coincides with the identifier data, and makes a display on the display means 13. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention is to display content recorded and stored in an identifier data content server arranged in a network or alternatively recorded and stored in an information terminal device on display means provided in the information terminal device. It is related with the content display method.

  In recent years, mobile phones have been provided with an Internet connection function, and home pages dedicated to mobile phones and related services are provided. By the way, in order to access a homepage on the Internet, the URL itself corresponding to the address of the homepage is directly key-inputted, or an advertisement placed on another homepage or a link embedded with the URL of the target homepage. It is necessary to specify character information called. Here, URL (Uniform Resource Locator) is a notation method for indicating the location of contents and objects on the Internet, and the contents and objects indicate tools and resources such as files and newsgroups. Normally, when accessing a web page (homepage) with a WWW browser or the like, a URL is used to specify a server on which content is placed. The URL is usually composed of a combination of alphabets, numbers and symbols.

  In order to access homepages on the Internet, the use of alphabet keys is a prerequisite. However, when a mobile phone is used, since the mobile phone is not provided with an alphabet key, a URL must be input using a numeric keypad. The URL of the home page is printed on a paper medium such as a newspaper, a magazine, or a poster, or displayed on the screen of a television receiver or the like. The user who wants to access the home page needs to directly input the URL printed on the paper medium or displayed on the screen of the television receiver or the like from the numeric keypad of the mobile phone.

  The operation of inputting the URL of the home page directly from the numeric keypad of the mobile phone is a very complicated operation. Therefore, an Internet homepage connection system using a mobile phone that does not require such a complicated work is known from, for example, Japanese Patent Application Laid-Open No. 2004-38367. An Internet homepage connection system disclosed in this patent publication includes, for example, a camera built in a mobile phone, and an image identification system disposed in the Internet for recognizing image information from an image captured by the camera. In addition, a homepage search system arranged in the Internet is provided to return the recognition result back to the mobile phone, and to search for the purpose and the address of the related homepage from the obtained recognition result.

  In the technology disclosed in this patent publication, the homepage search system searches for a homepage address, creates a list of homepages indicating related information, and transfers the list to a mobile phone. Then, the user refers to the list of home pages on the mobile phone and selects the most appropriate home page as a recognition result, thereby realizing connection to the target home page in the form of communication with the home page server.

JP 2004-38367 A

  However, in the technique disclosed in this patent publication, it is necessary to perform a connection to a target homepage based on the URL of the homepage once transferred to the mobile phone. Then, after the connection to the target home page using the mobile phone is completed, it is also necessary to download desired content to the mobile phone. Furthermore, it may be necessary to find a path (site where desired content on the home page is placed) to reach the target content (object) on the target home page. These operations are complicated operations, time-consuming operations, and in some cases, experience.

  Accordingly, an object of the present invention is to provide a content display capable of displaying desired content on a display unit based on simple and simple work / operation using an information terminal device including an imaging unit and a display unit. It is to provide a method.

In order to achieve the above object, a content display method according to the first aspect of the present invention includes:
(A) an information terminal device including an imaging unit and a display unit, and
(B) an identifier data content server that is arranged in the network and stores and stores identifier data and content corresponding to the identifier data;
A content display method using
The identifier data content server that has received the identifier information based on the identifier imaged by the imaging means from the information terminal device via the network checks whether the identifier information matches the identifier data, and the identifier information and the identifier data Is matched, the content corresponding to the identifier data is sent to the information terminal device via the network, and the information terminal device displays the content on the display means.

In order to achieve the above object, a content display method according to the second aspect of the present invention includes:
(A) Global positioning system (GPS, Global Positioning Systems or D-GPS, Differential Global Positioning Systems), information terminal equipment including imaging means, display means, and
(B) an identifier data content server that is arranged in the network and records and stores identifier data, location range data, and content corresponding to the identifier data and location range data;
A content display method using
The identifier data content server that has received the identifier information based on the identifier imaged by the imaging means and the position information indicating the current position of the information terminal device based on the global positioning system from the information terminal device via the network. The identifier information and the identifier data are checked to determine whether the position information is included in the position range data. The identifier information and the identifier data match, and the position information is included in the position range data. If included, the content corresponding to the identifier data and the position range data is transmitted to the information terminal device via the network, and the information terminal device displays the content on the display means.

In order to achieve the above object, a content display method according to a third aspect of the present invention includes:
A content display method using an information terminal device that includes an imaging unit and a display unit and records and stores identifier data and content corresponding to the identifier data.
The information terminal device checks whether the identifier information based on the identifier imaged by the imaging unit matches the identifier data, and if the identifier information matches the identifier data, displays the content corresponding to the identifier data on the display unit It is characterized by doing.

In order to achieve the above object, a content display method according to a fourth aspect of the present invention includes:
An information terminal that includes a global positioning system (GPS or D-GPS), imaging means, and display means, and records and stores identifier data, position range data, and content corresponding to the identifier data and position range data. A content display method using a device,
The information terminal device checks whether the identifier information based on the identifier imaged by the imaging means matches the identifier data, and the position information indicating the current position of the information terminal device based on the global positioning system is included in the position range data. When the identifier information matches the identifier data and the position information is included in the position range data, the content corresponding to the identifier data and the position range data is displayed on the display means. It is characterized by.

  In the content display methods according to the first aspect to the fourth aspect of the present invention (hereinafter, these may be collectively referred to simply as the content display method of the present invention), a mobile phone, Examples include mobile portable terminals such as portable electronic mail terminals; game machines equipped with communication means, and terminal devices such as PDAs (personal digital assistants).

  Alternatively, in the content display method according to the first aspect or the second aspect of the present invention, as an information terminal device, a dedicated network terminal for connecting to a network (for example, a mobile object such as a mobile phone or a portable electronic mail terminal) A portable terminal, a network terminal having a function of connecting to a network (for example, a game machine having a communication means, a terminal device such as a PDA, a mobile portable terminal such as a cellular phone or a portable e-mail terminal, personal Computer or workstation). The identifier data content server may be configured and constructed from a normal server (for example, a database server provided with an appropriate operation system (OS)).

  Alternatively, in the content display method according to the third aspect of the present invention, as the information terminal device, various programs for executing the content display method including a program for determining whether the information and data match or not are installed. Personal computers and workstations installed; mobile portable terminals such as mobile phones and portable e-mail terminals installed with various programs for executing the content display method; various programs installed for executing the content display method A terminal device such as a game machine or a PDA provided with communication means can be given. Alternatively, in the content display method according to the fourth aspect of the present invention, as the information terminal device, various programs for executing the content display method including a program for judging whether the information and data match or not are installed. Mobile terminals such as mobile phones and portable electronic mail terminals; game machines equipped with communication means installed with various programs for executing the content display method; and terminal devices such as PDAs.

  In the content display method of the present invention, a CCD (Charge Coupled Device) camera can be cited as the imaging means, and a liquid crystal display device (LCD) or an EL display device (Electroluminescence Display) can be exemplified as the display means.

  The information terminal device displays the content on the display means. In the content display method according to the first aspect or the second aspect of the present invention, the display is transmitted from the identifier data content server via the network. At the point of time, the information terminal device can record, save, and display the content on the display means at a later time, or a combination of these two forms. It can also be made into a form. Also, in the content display method according to the third aspect or the fourth aspect of the present invention, the point in time when it is determined that the identifier information matches the identifier data (or the identifier information matches the identifier data, and When the position information is determined to be included in the position range data), the content can be immediately displayed on the display means. Alternatively, the information terminal device can record, save, and later The content can be displayed on the display means, or the two modes can be combined.

  In the content display method of the present invention, as an identifier, a graphic, a symbol including letters and numbers, a pattern (pattern), a combination of a graphic and a symbol, a combination of a symbol and a pattern, a combination of a graphic and a pattern, a combination of a graphic, a symbol and a pattern Examples of such barcodes include trademarks, taglines, slogans, still images, moving images, one-dimensional barcodes, and two-dimensional barcodes.

  In the content display method of the present invention, as a medium on which the identifier is displayed, a paper, a plastic material, a metal material, or the like represented by a book, a newspaper, a magazine, a brochure, a poster, an advertisement, a flyer, a packaging member, or a product label is used. Print media used; TVs, satellite receivers, cable TV (CATV) receivers, display media represented by large monitors on streets, etc. Promotional goods; advertising media such as signs; vehicles and bodies of transportation, etc .; other personal computers and other workstations; other mobile mobile terminals such as other mobile phones and other portable e-mail terminals; Another terminal device such as another game machine provided or another PDA can be exemplified.

  In the content display method of the present invention, as content, digital data corresponding to admission tickets, discount tickets, coupon tickets, discount tickets in transportation, etc. for various events such as concerts, plays, art exhibitions, sports; Audio data such as ringtones; Video data such as still images and videos; Combinations of audio data and video data; Data equivalent to games; Description of various events such as products and services, concerts, plays, art exhibitions, sports, etc. Data equivalent to address, telephone number, etc. of stores, venues, places, etc. where various events such as products, services, concerts, theaters, art exhibitions, sports, etc. are provided; And the like. The content can be one kind of these or a combination of any plural kinds.

In the content display method according to the second aspect or the fourth aspect of the present invention, the position range data is the position where the content is located when the content includes geographical data (data that can be defined by longitude and latitude). Data indicating longitude and latitude and / or data indicating a range within a certain distance centered on longitude and latitude where the content is located and / or a certain distance centered on the current position of the information terminal device It is data which shows. If the contents are different, the position range data is usually different. Specifically, for example, when the content includes data indicating the position of the store, as the position range data,
(B) Data indicating the longitude and latitude where the store is located (b) Data indicating a range within a certain distance centered on the longitude and latitude where the store is located (c) The longitude and latitude where the store is located The combination of the data shown and the data which shows the fixed distance centering on the present position of an information terminal device can be illustrated. Different stores usually have different location range data.

  In the content display method according to the first aspect or the third aspect of the present invention, the content corresponds to the identifier data, but it is preferable that the correspondence form is one-to-one correspondence. That is, when the identifier data is different, it is preferable that the contents have different forms. On the other hand, in the content display method according to the second aspect or the fourth aspect of the present invention, the content corresponds to the identifier data and the position range data, but this correspondence form is also one-to-one correspondence. Is preferred. That is, even if the identifier data is the same, when the position range data is different, it is preferable that the contents have different forms.

  In the content display method of the present invention, the identifier information based on the identifier imaged by the imaging means is a digitized image or video of the identifier imaged by the imaging means, and the file format or data format is an identifier. The file format or data format specified (accepted) by the identifier data content server or the information terminal device for checking whether the information and the identifier data match each other may be used. The position information indicating the current position of the information terminal device based on the global positioning system is digital data indicating the current position (for example, longitude and latitude) of the information terminal device based on the global positioning system, and its file format or data The format may be a file format or a data format specified (accepted) by an identifier data content server or an information terminal device for checking whether the identifier information matches the identifier data.

  In the content display method of the present invention, it may not be possible to directly check whether the identifier information matches the identifier data, depending on the imaging state of the identifier by the imaging means. That is, when an identifier is imaged by the imaging means, the identifier image or video may be tilted or rotated, and the size of the identifier image or video may be different from the size in the identifier data. In addition, when an identifier is imaged by the imaging unit, not only the image of the identifier but also the background may be captured. In such a case, a program for correcting the identifier information is stored in the identifier data content server or the information terminal device, the identifier information is corrected based on the program for correcting the identifier information, and then the corrected identifier What is necessary is just to check whether information and identifier data correspond. Such processing may be referred to as identifier information correction processing by the identifier data content server or identifier information correction processing by the information terminal device.

  Also, the identifier information and the identifier data do not have to completely match. That is, it may be a partial match. Specifically, when the identifier information matches the identifier data (after correction) at, for example, at least 80% of the evaluation points in the identifier data, the identifier information (after correction) It can be considered that the identifier data matches. Such a standard is referred to as “at least 80% coincidence” for convenience.

  In the content display method according to the first aspect or the second aspect of the present invention, as a network, a public communication network operated by a communication carrier including the Internet; a personal network operated by a researcher or an individual; Examples include intranets and extranets such as networks completed in stores; commercial networks; corporate networks and campus networks. Note that the identifier data content server is located in the network means that the identifier data is in a state where the information terminal device and the identifier data content server can exchange (transfer) various data via the network. -Means that the content server is located.

  In the content display method according to the first or second aspect of the present invention, identifier information based on the identifier imaged by the imaging means is sent from the information terminal device to the identifier data content server via the network. Specifically, for example, a person who operates the information terminal device operates the imaging unit to capture the identifier by the imaging unit, and the information terminal device captures the identifier image or video captured by the imaging unit. After creating the identifier information by digitization, the identifier information may be sent to the identifier data content server, or an e-mail with the identifier information as an attached file may be sent to the identifier data content server. Various programs for executing the content display method including the program for that purpose may be downloaded from the identifier data content server in advance and recorded and stored in the information terminal device.

  In the content display method according to the third aspect or the fourth aspect of the present invention, the identifier data and the content corresponding to the identifier data (or the identifier data, the position range data, And the content corresponding to the identifier data and the position range data) must be recorded and stored. The identifier data, the content, and the position range data are transmitted via the public communication network including the Internet. What is necessary is just to download beforehand from the server where data, content, and position range data are recorded and stored. In addition, various programs for executing a content display method including a program for judging whether the information and data match or not can be downloaded in advance from the server on which these various programs are recorded and stored. Good. In addition, when the content display method according to the third aspect or the fourth aspect of the present invention is implemented, the information terminal device automatically accesses the server, and the identifier data and content recorded and stored in the information terminal device The position range data may be updated.

  The identifier data, content, and location range data to be recorded and stored in the identifier data content server or information terminal device are the owner of the identifier data, content, and location range data (for example, the identifier data, content, and location range data are owned. For example, the server operator may obtain it from a company, business owner, individual, or advertiser company), or it may receive supply from the owner to the server. That is, the server operator and the owner of the identifier data, content, and position range data may be the same or different.

  In the content display method of the present invention, it is possible to display desired content on the display means provided in the information terminal device only by imaging the identifier by the imaging means provided in the information terminal device. . Therefore, in order to obtain the content, for example, it is not necessary to input the URL directly from the numeric keypad of the mobile phone. For example, based on the URL of the home page once transferred to the mobile phone, the connection to the target home page is established. There is no need to perform a work such as downloading, and it is not necessary to download a desired content to the mobile phone after the connection to the target home page is completed using the mobile phone. Furthermore, there is no need to search for a path (site where desired content is placed on the home page) to reach the target content on the target home page.

  Hereinafter, the present invention will be described based on preferred embodiments with reference to the drawings.

  Example 1 relates to a content display method according to the first aspect of the present invention.

  A conceptual diagram of a system (apparatus) used in the content display method of the first embodiment is shown in FIG. 1A, and a block diagram of a camera-equipped mobile phone 10A corresponding to the information terminal device 10 is shown in FIG. . FIG. 2 shows a flowchart of the content display method according to the first embodiment. Furthermore, the display content of the display means during the execution of the content display method of the first embodiment is schematically shown in FIGS.

In the content display method of the first embodiment,
(A) Information terminal device 10 provided with an imaging means and a display means, and
(B) an identifier data content server 20 which is arranged in the networks 30 and 31 and records and stores identifier data and content corresponding to the identifier data;
Is used.

  Specifically, the information terminal device 10 is a so-called camera-equipped mobile phone 10A that includes a CCD camera 16 that is an imaging unit and a liquid crystal display device 13 that is a display unit. More specifically, the camera-equipped cellular phone 10A includes a telephone unit 11 including a microphone, a speaker, and a modem circuit; an operation unit 12 including a liquid crystal display device 13 and a keypad; a processor unit 14 including a memory 15 and a CPU; It is a digital mobile phone comprising a camera 16; a transmission / reception circuit 17; and an antenna 19. Various programs for executing the content display method of the first embodiment are downloaded in advance from the identifier data content server 20 and recorded and stored in the memory 15 provided in the camera-equipped mobile phone 10A. In the following description, instead of expressing as the information terminal device 10, it is expressed as a camera-equipped mobile phone 10 </ b> A (or a camera-equipped mobile phone 10 </ b> B in the second and fourth embodiments to be described later) and expressed as an imaging unit. Instead, it may be expressed as a CCD camera 16 and may be expressed as a liquid crystal display device 13 instead of a display means.

  An identifier data content server 20 configured and constructed from a database server equipped with an appropriate operation system (OS) is arranged in the Internet 31 via a public communication network (mobile phone communication network) 30. . The public communication network (mobile phone communication network) 30 and the Internet 31 may be collectively referred to as networks 30 and 31. The identifier data content server 20 records and stores identifier data and a number of contents corresponding to the identifier data.

  In the first embodiment, the identifier is composed of a graphic, and the content is composed of video data corresponding to a moving image using a movie trailer. However, identifier data and content are not limited to these. The identifier data and content to be recorded and stored in the identifier data / content server 20 are the identifier data, the content owner (for example, the identifier data, the company or business owner that owns the content, the individual, the advertiser company). ) To the identifier data content server 20.

  The content display method according to the first embodiment will be described below with reference to FIGS. 2 and 3A to 3F.

[Step-100]
First, a person who operates the camera-equipped mobile phone 10A (hereinafter referred to as an operator) activates a program for executing the content display method in the camera-equipped mobile phone 10A. Then, the CCD camera 16 is actuated (specifically, a key corresponding to “Shoot” shown in FIG. 3A is pressed), and the figure which is an identifier placed in the newspaper advertisement by the CCD camera 16 (Refer to “S-100A” in FIG. 2 and FIG. 3A). The graphic image that is the identifier imaged by the CCD camera 16 is digitized in the camera-equipped mobile phone 10A based on the program for executing the content display method, and identifier information is created (see “ S-100B "). The file format or data format of the identifier information may be a file format or data format specified (accepted) by the identifier data content server 20. The same applies to the second embodiment.

  When the operator determines that the identifier has been correctly imaged, the display screen of the liquid crystal display device 13 is displayed on the screen shown in FIG. 3B by pressing a key corresponding to “OK” shown in FIG. Switch to Next, when the operator presses a key corresponding to “Send”, the camera-equipped mobile phone 10A sends the identifier information to the identifier data content server 20 via the networks 30 and 31 (“ S-100C "and (C) of FIG. 3).

[Step-110]
The identifier data content server 20 that has received the identifier information from the camera-equipped mobile phone 10A via the networks 30 and 31 checks whether the identifier data recorded and stored therein matches the identifier information (see FIG. 2 "S-110A" and (D) of FIG. 3). If necessary, identifier information correction processing by the identifier data content server 20 is performed. The match between the identifier information and the identifier data is a partial match that satisfies the criterion of “minimum 80% match”.

  If the identifier information and the identifier data do not match (that is, the identifier information does not exist in the identifier data recorded and stored in the identifier data content server 20), the identifier data content server 20 The fact that the identifier information and the identifier data do not match (that is, the identifier information does not exist in the identifier data recorded and stored in the identifier data content server 20) via the networks 30 and 31. The data is sent to the camera-equipped mobile phone 10A (see “S-110B” in FIG. 2), and this is displayed on the liquid crystal display device 13 of the camera-equipped mobile phone 10A.

  On the other hand, when the identifier information matches the identifier data, the display screen of the liquid crystal display device 13 is switched to the screen shown in FIG. Then, when the operator instructs to download the content from the “menu”, the identifier data content server 20 sends the content corresponding to the identifier data (video data corresponding to a movie using a movie trailer) to the network. 30 and 31 (see “S-110C” in FIG. 2), and the camera-equipped mobile phone 10A sends the content (moving image using a movie trailer) to the liquid crystal display device 13. Display (refer to “S-110D” in FIG. 2 and FIG. 3F). Note that the content corresponds to the identifier data, but this correspondence form is one-to-one correspondence. That is, if the identifier data is different, the content is different.

  When the identifier information matches the identifier data, the identifier data content server 20 immediately and automatically sends the content corresponding to the identifier data to the camera-equipped mobile phone 10A via the networks 30 and 31. Also good. That is, the display content of the liquid crystal display device 13 shown in FIG. 3D is omitted from the display content of the liquid crystal display device 13 shown in FIG. You may switch.

  Example 2 relates to a content display method according to the second aspect of the present invention. FIG. 4 shows a block diagram of a camera-equipped mobile phone 10B corresponding to the information terminal device used in the content display method of the second embodiment. The conceptual diagram of the system (apparatus) used in the content display method of the second embodiment can be the same as that shown in FIG. 1A, and the flowchart of the content display method of the second embodiment is also shown in FIG. The display contents of the display means during the execution of the content display method of the second embodiment can be substantially the same as those shown in (A) to (F) of FIG.

In the content display method of the second embodiment,
(A) Information terminal device 10 provided with a global positioning system, imaging means, and display means, and
(B) an identifier data content server 20 that is arranged in the networks 30 and 31 and records and stores identifier data, position range data, and content corresponding to the identifier data and position range data;
Is used.

  Specifically, the camera-equipped cellular phone 10B is the same as the camera-equipped cellular phone described in the first embodiment except that a GPS circuit 18 is disposed between the transmission / reception circuit 17 and the antenna 19, as shown in FIG. It has the same configuration and structure as 10A. Further, the identifier data content server 20 also records and stores a large number of contents corresponding to the position range data and the identifier data and the position range data. It has the same configuration as the server 20.

  In the second embodiment, the identifier is composed of a character string representing the product name, and the content is composed of the name, address, telephone number, and stock status of the store where the product is sold. However, identifier data and content are not limited to these. Further, the position range data in the second embodiment, and further, the position range data in the fourth embodiment to be described later are data indicating a range within a certain distance centered on the longitude and latitude where the store is located, for example. Yes, or a combination of data indicating the longitude and latitude at which the store is located and data indicating a certain distance centered on the current position of the camera-equipped mobile phone 10B. Different stores usually have different location range data.

  Hereinafter, the content display method according to the second embodiment will be described with reference to FIGS. 5 and 3A to 3F again.

[Step-200]
First, the operator activates a program for executing the content display method on the camera-equipped mobile phone 10B. Then, the CCD camera 16 is operated (specifically, a key corresponding to “Shoot” shown in FIG. 3A is pressed), and an identifier (product name given to the product) is set by the CCD camera 16. An image is taken (see “S-200A” in FIG. 5 and (A) in FIG. 3). The character string image that is the identifier imaged by the CCD camera 16 is digitized in the camera-equipped mobile phone 10B based on the program for executing the content display method, and identifier information is created (in FIG. 5). (See “S-200B”).

  When the operator determines that the identifier has been correctly imaged, the display screen of the liquid crystal display device 13 is displayed on the screen shown in FIG. 3B by pressing a key corresponding to “OK” shown in FIG. Switch to Next, when the operator presses a key corresponding to “Send”, the camera-equipped mobile phone 10B causes the identifier information and position information (GPS circuit) indicating the current position of the camera-equipped mobile phone 10B based on the global positioning system. 18 is sent to the identifier data content server 20 via the networks 30 and 31 ("S-200C" in FIG. 5). And (C) of FIG. 3).

[Step-210]
The identifier data content server 20 that has received the identifier information and the position information indicating the current position of the camera-equipped mobile phone 10B from the camera-equipped mobile phone 10B via the networks 30 and 31 is recorded and stored therein. Whether the identifier data matches the identifier information (see “S-210A” in FIG. 5 and (D) in FIG. 3). Note that identifier data correction processing by the identifier data content server 20 is performed as necessary. The match between the identifier information and the identifier data is a partial match that satisfies the criterion of “minimum 80% match”.

  If the identifier information and the identifier data do not match (that is, the identifier information does not exist in the identifier data recorded and stored in the identifier data content server 20), the identifier data content server 20 The fact that the identifier information and the identifier data do not match is sent to the camera-equipped mobile phone 10B via the networks 30 and 31 (see “S-210B” in FIG. 5), and the liquid crystal display of the camera-equipped mobile phone 10B The fact is displayed on the device 13 (that is, the fact that the identifier information does not exist in the identifier data recorded and saved in the identifier data content server 20).

On the other hand, when the identifier information matches the identifier data, the identifier data content server 20 checks whether the position information is included in the position range data. That is, when the position range data is data indicating a range within a certain distance centered on longitude and latitude where the store is located, more specifically, east longitude A ₁ degree B ₁ minute C ₁ second to east longitude A Data corresponding to ₂ degrees B ₂ minutes C ₂ seconds and north latitude D ₁ degrees E ₁ minute F ₁ seconds to north latitude D ₂ degrees E ₂ minutes F ₂ seconds Position information that is data corresponding to seconds, north latitude D degrees E minutes F seconds,
East longitude A ₁ degree B ₁ minute C ₁ second ≤ East longitude A degree B minute C second ≤ East longitude A ₂ degree B ₂ minutes C ₂ seconds North latitude D ₁ degree E ₁ minute F ₁ second ≤ North latitude D degree E minute F second ≤ North latitude D _It is examined whether ₂ degrees E ₂ minutes F ₂ seconds are satisfied (see “S-210C” in FIG. 5). A plurality of contents may satisfy this condition.

Alternatively, the location range data includes the location of the store (longitude, latitude) = (E longitude A ₀ degrees B ₀ minutes C ₀ seconds, north latitude D ₀ degrees E ₀ minutes F ₀ seconds), and the camera-equipped mobile phone 10B. If the current position (east longitude A degree B minute C second, north latitude D degree E minute F second) is a fixed distance (R), the point of east longitude A degree B minute C second, north latitude D degree E minute F second It is checked whether or not a point of east longitude A ₀ degrees B ₀ minutes C ₀ seconds and north latitude D ₀ degrees E ₀ minutes F ₀ seconds is contained in a circle with a radius R centered at. Note that the same aspect can be adopted in Example 4 described later. A plurality of contents may satisfy this condition.

  If the position information is not included in the position range data, the identifier data content server 20 confirms that there is no content at the current position of the camera-equipped mobile phone 10B. The fact that there is no store selling this product near the current position of the mobile phone 10B is sent to the mobile phone 10B with a camera via the networks 30 and 31 (see “S-210D” in FIG. 5). ), The fact is displayed on the liquid crystal display device 13 of the camera-equipped mobile phone 10B.

  On the other hand, when the position information is included in the position range data, the display screen of the liquid crystal display device 13 is switched to the screen shown in FIG. Then, when the operator instructs to download the content from the “menu”, the identifier data content server 20 reads the content corresponding to the identifier data and the position range data (the current position of the mobile phone with camera 10B). The name, address, telephone number, and digital data corresponding to the inventory status of the store that sells this product nearby are sent to the camera-equipped mobile phone 10B via the networks 30 and 31 (see “ S-210E "), the camera-equipped mobile phone 10B displays the content (the name, address, telephone number, and stock status of the store selling this product near the current position of the camera-equipped mobile phone 10B). The image is displayed on the liquid crystal display device 13 (see “S-210F” in FIG. 5 and (F) in FIG. 3). The contents correspond to the identifier data and the position range data, but this correspondence form is one-to-one correspondence. That is, even if the identifier data is the same, if the position range data is different, the contents are different. In other words, if the current position of the camera-equipped mobile phone 10B is different, the store selling this product near the camera-equipped mobile phone 10B also changes, so the store displayed on the camera-equipped mobile phone 10B also changes. .

  When the identifier information matches the identifier data, and the position information is included in the position range data, the identifier data content server 20 transmits the content corresponding to the identifier data and the position range data to the networks 30 and 31. It may be immediately and automatically sent to the camera-equipped mobile phone 10B via. That is, the display content of the liquid crystal display device 13 shown in FIG. 3D is omitted from the display content of the liquid crystal display device 13 shown in FIG. You may switch.

  Example 3 relates to a content display method according to the third aspect of the present invention. The camera-equipped mobile phone 10A corresponding to the information terminal device used in the content display method of the third embodiment can be the same as the camera-equipped mobile phone 10A corresponding to the information terminal device used in the content display method of the first embodiment. The memory 15 of the camera-equipped cellular phone 10A stores and stores identifier data and content corresponding to the identifier data, and various programs for executing the content display method of the third embodiment. Are also recorded and stored. The identifier data, content, and various programs are downloaded in advance from a server in which the identifier data, content, and various programs are recorded and stored via a public communication network and the Internet.

  In the content display method according to the third embodiment, the identifier is composed of a graphic (for example, trademark), the medium on which the identifier is displayed is composed of a newspaper advertisement, and the content corresponds to the description of the product. It consists of data to be Further, the content corresponds to the identifier data, but this correspondence form is one-to-one correspondence. That is, when the identifier data is different, the content is different.

  Hereinafter, the content display method according to the third embodiment will be described with reference to FIG. 6 and FIG. 3A to FIG. 3D again.

[Step-300]
First, the operator activates a program for executing the content display method on the camera-equipped mobile phone 10A. Then, the CCD camera 16 is actuated (specifically, a key corresponding to “Shoot” shown in FIG. 3A is pressed), and the figure which is an identifier placed in the newspaper advertisement by the CCD camera 16 (Trademark) is imaged (see “S-300A” in FIG. 6 and (A) in FIG. 3). The graphic image that is the identifier imaged by the CCD camera 16 is digitized based on the program for executing the content display method in the camera-equipped mobile phone 10A, and identifier information is created (see “ S-300B "). The file format or data format of the identifier information may be a file format or data format specified (accepted) by the camera-equipped mobile phone 10A. The same applies to the fourth embodiment.

[Step-310]
When the operator determines that the identifier has been correctly imaged, the user presses a key corresponding to “OK” shown in FIG. The camera-equipped mobile phone 10A checks whether the identifier data recorded and stored therein matches the identifier information based on the identifier imaged by the CCD camera 16 ("S-310A" in FIG. 6 and FIG. 3). (See (D)). If necessary, identifier information correction processing is performed by the camera-equipped mobile phone 10A. The match between the identifier information and the identifier data is a partial match that satisfies the criterion of “minimum 80% match”.

  If the identifier information and the identifier data do not match (that is, the identifier information does not exist in the identifier data recorded and stored in the camera-equipped cellular phone 10A), the liquid crystal display device 13 of the camera-equipped cellular phone 10A. (That is, the fact that no identifier information exists in the identifier data recorded and stored in the camera-equipped mobile phone 10A) is displayed (see “S-310B” in FIG. 6).

  On the other hand, when the identifier information matches the identifier data, the display screen of the liquid crystal display device 13 is switched to the screen shown in FIG. Then, when the operator instructs the display of the content from the “menu”, the content corresponding to the identifier data (product description) is displayed on the liquid crystal display device 13 (“S-310C” in FIG. 6 and (See FIG. 3F).

  When the identifier information and the identifier data match, the content corresponding to the identifier data may be immediately and automatically displayed on the liquid crystal display device 13. That is, the display content of the liquid crystal display device 13 shown in FIG. 3D is omitted from the display content of the liquid crystal display device 13 shown in FIG. You may switch.

  Example 4 relates to a content display method according to the fourth aspect of the present invention. The camera-equipped mobile phone 10B corresponding to the information terminal device used in the content display method of the fourth embodiment can be the same as the camera-equipped mobile phone 10B described in the second embodiment. The memory 15 of the camera-equipped mobile phone 10B records and stores identifier data, position range data, and content corresponding to the identifier data and position range data. Various programs for executing the display method are also recorded and stored. The identifier data, position range data, content, and various programs are downloaded in advance from a server on which the identifier data, position range data, content, and various programs are recorded and stored via a public communication network and the Internet.

  In the fourth embodiment, the identifier is composed of a graphic (for example, a trademark), the medium on which the identifier is displayed is composed of a newspaper advertisement, and the content is the store where the product is sold. The name, address, telephone number, and coupon coupons that are purchase discount coupons for such products. However, identifier data and content are not limited to these.

  Hereinafter, the content display method according to the fourth embodiment will be described with reference to FIGS. 7 and 3A and 3D to 3F again.

[Step-400]
First, the operator activates a program for executing the content display method on the camera-equipped mobile phone 10B. Then, the CCD camera 16 is actuated (specifically, a key corresponding to “Shoot” shown in FIG. 3A is pressed), and the figure which is an identifier placed in the newspaper advertisement by the CCD camera 16 (Trademark) is imaged (see “S-400A” in FIG. 7 and (A) in FIG. 3). The graphic image that is the identifier imaged by the CCD camera 16 is digitized in the camera-equipped mobile phone 10B based on the program for executing the content display method, and identifier information is created (see “ S-400B ").

[Step-410]
When the operator determines that the identifier has been correctly imaged, the user presses a key corresponding to “OK” shown in FIG. The camera-equipped mobile phone 10B checks whether the identifier data recorded and stored therein matches the identifier information based on the identifier imaged by the CCD camera 16 ("S-410A" in FIG. 7 and FIG. 3). (See (D)). If necessary, identifier information correction processing is performed by the camera-equipped mobile phone 10B. The match between the identifier information and the identifier data is a partial match that satisfies the criterion of “minimum 80% match”.

  If the identifier information and the identifier data do not match (that is, the identifier information does not exist in the identifier data recorded and stored in the camera-equipped cellular phone 10B), the liquid crystal display device 13 of the camera-equipped cellular phone 10B. (That is, the fact that there is no identifier information in the identifier data recorded and stored in the camera-equipped mobile phone 10B) is displayed (see “S-410B” in FIG. 7).

  On the other hand, when the identifier information matches the identifier data, the camera-equipped mobile phone 10B checks whether the position information is included in the position range data. That is, the same process as “S-210C” in the second embodiment is performed (see “S-410C” in FIG. 7). A plurality of contents may satisfy this condition.

  If the position information is not included in the position range data, there is no content at the current position of the camera-equipped mobile phone 10B. Specifically, the position information is close to the current position of the camera-equipped mobile phone 10B. Displays on the liquid crystal display device 13 of the camera-equipped mobile phone 10B that there is no store selling this product (see “S-410D” in FIG. 7).

  On the other hand, when the position information is included in the position range data, the display screen of the liquid crystal display device 13 is switched to the screen shown in FIG. Then, when the operator instructs the display of the content from the “menu”, the content corresponding to the identifier data and the position range data (sell this product near the current position of the camera-equipped mobile phone 10B is sold. The name, address, telephone number, coupon coupon) of the store is displayed on the liquid crystal display device 13 (see “S-410E” in FIG. 7 and (F) in FIG. 3). The contents correspond to the identifier data and the position range data, but this correspondence form is one-to-one correspondence. That is, even if the identifier data is the same, if the position range data is different, the contents are different. In other words, if the current position of the camera-equipped mobile phone 10B is different, the store selling this product near the camera-equipped mobile phone 10B also changes, so the store displayed on the camera-equipped mobile phone 10B also changes. .

  The contents corresponding to the identifier data and the position range data are separately stored in the memory 15, and this product located near the current position of the camera-equipped mobile phone 10B displayed as the contents is sold. By going to a store and displaying the content (coupon coupon) stored in the memory 15 on the liquid crystal display device 13, the product can be purchased at a discounted price. Such an aspect can also be applied to the first to third embodiments.

  As mentioned above, although this invention was demonstrated based on the preferable Example, this invention is not limited to these Examples. The configuration and structure of the information terminal device, the identifier data / content server, the network, etc. are examples and can be changed as appropriate, and the contents of the identifier and content are also examples and can be changed as appropriate.

  For example, in the content display method according to the first aspect or the second aspect of the present invention, any newspaper as long as the identifiers in advertisements published in newspapers and magazines are different for each newspaper and magazine. Whether the reader who read the magazine or the magazine has executed the content display method can be stored as information in the identifier data content server. As a result, the owner of the identifier data, the content, and the position range data can examine the effect of the advertisement and can collect marketing information. In other words, for example, it is possible to specify an advertisement such as which product, what display, when and in which medium the advertisement is posted. Further, based on the result, marketing can be performed. Database update processing can be performed.

1A is a conceptual diagram of a system (apparatus) used in the content display method according to the first embodiment, and FIG. 1B is a block diagram of a camera-equipped mobile phone corresponding to an information terminal device. FIG. 2 is a flowchart of the content display method according to the first embodiment. 3A to 3F are diagrams schematically illustrating display contents of the display unit during execution of the content display method according to the first embodiment. FIG. 4 is a block diagram of a camera-equipped mobile phone corresponding to the information terminal device used in the content display method according to the second embodiment. FIG. 5 is a flowchart of the content display method according to the second embodiment. FIG. 6 is a flowchart of the content display method according to the third embodiment. FIG. 7 is a flowchart of the content display method according to the fourth embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Information terminal device, 10A, 10B ... Mobile phone with camera, 11 ... Telephone part, 12 ... Operation part, 13 ... Liquid crystal display device, 14 ... Processor part, 15 * ..Memory 16 ... CCD camera 17 ... Transmission / reception circuit 18 ... GPS circuit 19 ... Antenna 20 ... Identifier data content server 30 ... Public communication network ( Mobile phone communication network), 31 ... Internet, 30, 31 ... Network

Claims (4)

(A) an information terminal device including an imaging unit and a display unit, and
(B) an identifier data content server that is arranged in the network and stores and stores identifier data and content corresponding to the identifier data;
A content display method using
The identifier data content server that has received the identifier information based on the identifier imaged by the imaging means from the information terminal device via the network checks whether the identifier information matches the identifier data, and the identifier information and the identifier data Content information corresponding to the identifier data is sent to the information terminal device via the network, and the information terminal device displays the content on the display means. (A) Global positioning system, imaging means, information terminal equipment provided with display means, and
(B) an identifier data content server that is arranged in the network and records and stores identifier data, location range data, and content corresponding to the identifier data and location range data;
A content display method using
The identifier data content server that has received the identifier information based on the identifier imaged by the imaging means and the position information indicating the current position of the information terminal device based on the global positioning system from the information terminal device via the network. The identifier information and the identifier data are checked to determine whether the position information is included in the position range data. The identifier information and the identifier data match, and the position information is included in the position range data. If included, content corresponding to the identifier data and the position range data is sent to the information terminal device via the network, and the information terminal device displays the content on the display means. . A content display method using an information terminal device that includes an imaging unit and a display unit and records and stores identifier data and content corresponding to the identifier data.
The information terminal device checks whether the identifier information based on the identifier imaged by the imaging unit matches the identifier data, and if the identifier information matches the identifier data, displays the content corresponding to the identifier data on the display unit A content display method characterized by: Content display method using information terminal device comprising global positioning system, imaging means, and display means, and recording and storing identifier data, position range data, and content corresponding to such identifier data and position range data Because
The information terminal device checks whether the identifier information based on the identifier imaged by the imaging means matches the identifier data, and the position information indicating the current position of the information terminal device based on the global positioning system is included in the position range data. When the identifier information matches the identifier data and the position information is included in the position range data, the content corresponding to the identifier data and the position range data is displayed on the display means. A content display method characterized by the above.

Images