JP2005260645A - Broadcast system, broadcast receiver, broadcast service providing method and broadcast service providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a broadcast system, a broadcast receiver, a broadcast service providing method and a broadcast service providing program capable of removing a drawback during broadcasting and enabling a user to easily grasp the contents of broadcast program desired by the user after broadcast. <P>SOLUTION: The broadcast receiver 300 receives broadcast contents data and control data for bookmark correlated to the program contents data, outputs video images and sounds corresponding to the received program contents data, stores as bookmark data predetermined data in the bookmark control data corresponding to the program contents data to be used for output of the video images and sounds according to an operation instruction of the user, and performs communication connection processing based on the stored bookmark data in response to an operation instruction of the user. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a broadcasting system, a broadcasting receiving device, a broadcasting service providing method, and a broadcasting service providing program that provide various broadcasting services.

  In recent years, so-called television shopping has been actively broadcast as a means of introducing and selling products and the like through broadcasting. In such television shopping, when a user wants an introduced product, the user needs to keep a note of the product number, contact phone number, etc., which is cumbersome.

In order to eliminate such complications of users, the broadcasting station sends product information signals together with video signals and audio signals, and the broadcast receiving device receives these signals and displays the product images on the monitor and the like. There has been proposed a system for displaying information such as a contact address (for example, see Patent Document 1). In such a system, when a user performs a predetermined operation using a remote control device or the like while a product image is displayed, processing for connecting to a contact is performed by telephone or the like, and a product order or inquiry can be made. It is like that.
JP 2002-232866 A

  In the above-described system, the user needs to determine whether or not the product is necessary after fully understanding the features and the like of the product introduced during the broadcast. However, it is not easy for a user to make such a determination during broadcasting. In addition, when the contact is specified by, for example, a URL (Uniform Resource Locator), when the broadcast receiving apparatus is connected to the site specified by the URL, an image corresponding to the site is displayed. The broadcast program being watched by the user will be interrupted. In order to solve such a problem, recording of a broadcast program can be considered, but it is necessary to search for a scene that the user wants to view from the recorded pavement program, which is complicated.

  The present invention has been made in order to solve the conventional problems. A broadcasting system and broadcast that can solve the inconvenience during broadcasting and can easily grasp the contents of a broadcast program desired by the user after broadcasting. It is an object to provide a receiving apparatus, a broadcast service providing method, and a broadcast service providing program.

  The broadcasting system of the present invention includes a broadcasting device that performs data broadcasting, and a broadcast receiving device that receives data broadcast from the broadcasting device, the broadcasting device including program content data and the program content. Broadcast data generating means for generating data to be broadcast by pairing with related data associated with data, wherein the broadcast receiving device includes the program content data and the related data from the data received from the broadcasting device. Data extracting means for extracting the program data, related data storage means for storing the related data obtained by the data extracting means, and program contents represented by the program content data obtained by the data extracting means Broadcast program output control means for outputting the program content from the output device, and the operation unit in a state where the program contents are output from the output device. Bookmark control means for storing related data stored in the related data storage means as bookmark data in the storage means when a predetermined operation is performed, and when a second predetermined operation is performed in the operation unit, And a related information output control means for outputting the related information represented by the related data stored as bookmark data in the storage means from the output device.

  With this configuration, the broadcast receiving apparatus stores the related data corresponding to the program content data as bookmark data when the first predetermined operation is performed after the program content represented by the program content data is output from the output device. When the second predetermined operation is performed, the related information represented by the related data stored as the bookmark data in the storage means can be output from the output device. For this reason, inconvenience during broadcasting such as interruption of a program being viewed by the user can be solved. Also, the user can easily grasp the desired program content even after the broadcast.

  The related data storage unit and the storage unit may be configured in the same storage unit or may be configured in different storage units. If they are the same, the bookmark control means can specify the bookmark data by adding a flag or the like to the related data stored as the bookmark data.

  In the broadcast system of the present invention, the broadcast receiving device communicates with the communication unit that communicates with an external communication device via a predetermined communication network, and the related data stored as bookmark data in the storage means. The apparatus has a bookmark data transmission control unit that causes the communication device to transmit the unit via the communication network.

  With this configuration, the broadcast receiving apparatus can transmit bookmark data to an external communication apparatus, and a merchandising company or the like can analyze the tendency of the user of the broadcast receiver by using the bookmark data. .

  The broadcast receiving apparatus of the present invention receives data broadcast from a broadcast apparatus, and broadcasts data in which program content data and related data associated with the program content data are paired. Data extracting means for extracting the program content data and the related data from the received data, respectively, and related data storage means for storing the related data obtained by the data extracting means when received from the apparatus; Broadcast program output control means for outputting the program content represented by the program content data obtained by the data extracting means from an output device, and operation in a state where the program content is output from the output device When the first predetermined operation is performed in the unit, the related data stored in the related data storage means is stored as bookmark data. And when the second predetermined operation is performed by the operation unit, related information represented by related data stored as bookmark data in the storage means is output from the output device. And a related information output control unit.

  With this configuration, the broadcast receiving apparatus stores the related data corresponding to the program content data as bookmark data when the first predetermined operation is performed after the program content represented by the program content data is output from the output device. When the second predetermined operation is performed, the related information represented by the related data stored as the bookmark data in the storage means can be output from the output device. For this reason, inconvenience during broadcasting such as interruption of the program being viewed by the user can be solved as described above. Also, the user can easily grasp the desired program content even after the broadcast.

  In addition, the broadcast receiving apparatus of the present invention includes a communication unit that communicates with an external communication apparatus via a predetermined communication network, and the related data stored as bookmark data in the storage unit from the communication unit to the communication apparatus. And bookmark data transmission control means for transmitting the data via the communication network.

  With this configuration, the broadcast receiving device can transmit bookmark data to an external communication device, and, as described above, a merchandising company or the like can analyze the tendency of the user of the broadcast receiver by using the bookmark data. Is possible.

  The broadcast receiving apparatus of the present invention further includes program-related processing means for performing a predetermined process according to the related data output from the output unit when a third predetermined operation is performed on the operation unit. It becomes composition.

  With this configuration, the broadcast receiving apparatus can appropriately perform a process according to the program content desired by the user, for example, a process related to a product purchase procedure.

  Moreover, the broadcast receiving apparatus of the present invention has a communication unit, and the program related processing means performs processing for connecting the communication unit to a communication apparatus specified according to the related data via a predetermined communication network. It becomes.

  With this configuration, it is possible to appropriately realize, for example, TV shopping, by linking the viewing of program content by the user with contact with a predetermined destination.

  In the broadcast receiving device of the present invention, the related data includes a URL that specifies the communication device.

  Also, the broadcast service providing method of the present invention is in a broadcasting system having a broadcasting device that performs data broadcasting and a broadcast receiving device that receives data broadcast from the broadcasting device. A broadcast data generation step for generating data to be broadcast by pairing the program content data and the related data associated with the program content data; and the data received from the broadcast device, which is performed by the broadcast receiver. A data extraction step for extracting the program content data and the related data, a related data storage step for storing the related data obtained in the data extraction step in related data storage means, and a data extraction step. Broadcast program output for outputting program content represented by the obtained program content data from an output device And when the first predetermined operation is performed in the operation unit in a state where the program content is output from the output device, the related data stored in the related data storage means is stored as bookmark data. And when the second predetermined operation is performed by the operation unit, related information represented by related data stored as bookmark data in the storage means is output from the output device. And a related information output control step.

  Also, the broadcast service providing method of the present invention comprises a bookmark data transmission control step for transmitting the related data stored as bookmark data in the storage means from a communication unit to an external communication device via a predetermined communication network. It becomes.

  The broadcast service providing program of the present invention is executed by a broadcast receiving device that receives data broadcast from a broadcast device, and includes program content data and related data associated with the program content data, When the data is paired from the broadcasting device, the data extraction step for extracting the program content data and the related data from the received data, respectively, and the data obtained in the data extraction step A related data storage step of storing related data in related data storage means, a broadcast program output control step of outputting the program content represented by the program content data obtained in the data extraction step from an output device, and A first predetermined operation is performed by the operation unit in a state where the program content is output from the output device. A bookmark control step for storing the related data stored in the related data storage means as bookmark data in the storage means, and a bookmark data stored in the storage means when a second predetermined operation is performed in the operation unit. And a related information output control step of outputting the related information represented by the stored related data from the output device.

  The broadcast service providing program according to the present invention further includes a bookmark data transmission control step for transmitting the related data stored as bookmark data in the storage means from a communication unit to an external communication device via a predetermined communication network. It becomes the composition which has.

  The broadcast service providing program according to the present invention further includes a program related process for performing a predetermined process according to the related data output from the output unit when a third predetermined operation is performed in the operation unit. It has a configuration having steps.

  In the broadcast service providing program of the present invention, the program related processing step performs a process of connecting a communication unit to a communication device specified according to the related data via a predetermined communication network.

  The present invention stores related data corresponding to program content data as bookmark data when the first predetermined operation is performed after the broadcast receiving device outputs the program content represented by the program content data from the output device. When the second predetermined operation is performed, the related information represented by the related data stored as the bookmark data in the storage means is output from the output device, and the user is viewing In addition to resolving inconveniences during broadcasting such as interruption of the program, the user can easily grasp the desired program contents even after the broadcast.

  Hereinafter, a broadcasting system according to an embodiment of the present invention will be described with reference to the drawings.

  A block diagram of a broadcasting system in an embodiment of the present invention is shown in FIG. In FIG. 1, the broadcasting system includes a product information management unit 102 and a web server 104 in a product sales company 100, a bookmark control data generation unit 202, a program content data generation unit 204 and a transmission unit 206 in a broadcasting station 200, a broadcast Receiving unit 302, separation / extraction unit 304, video / audio decoding unit 306, display unit 308, speaker 310, system control unit 312, communication unit 314, bookmark control data memory 316, bookmark function processing unit 318 in receiving apparatus 300 A bookmark memory 320 and an on-screen generation unit 322, a remote control device 400, the Internet 500, and a bookmark memory 602 in the communication device 600.

  This broadcasting system provides a so-called television shopping broadcast to the user of the broadcast receiving apparatus 300, and has a bookmark function for storing information on products introduced by the broadcast.

  The operation of the broadcasting system configured as described above will be described. In the following, a broadcast program refers to an individual broadcast divided for each introduction of one or a plurality of products.

  A sequence diagram showing the operation of the broadcasting system is shown in FIG. The product information management unit 102 in the product sales company 100 that sells products transmits data (product information data) of various information related to the products to be sold to the bookmark control data generation unit 202 in the broadcasting station 200 (S101). ). Specifically, the product information data includes character information such as the name of the product, the name of the sales company 100, the URL of the purchase site of the product configured by the web server 104, and the like.

  The bookmark control data generation unit 202 in the broadcast station 200 generates bookmark control data for each broadcast program based on the received product information data (S102). An example of the format of the bookmark control data is shown in FIG. The bookmark control data shown in FIG. 3 includes a service identification ID indicating that the control data is bookmark control data, and information on the title and URL. In the title, character information such as the name of the product and the name of the sales company 100 included in the product information data is set. On the other hand, as the URL, the URL included in the product information data is set as it is. The generated bookmark control data is sent to the program content data generation unit 204.

  The program content data generation unit 204 generates program content data for each broadcast program (S103). This program content data is content data composed of video data and audio data of a broadcast program. The program content data generation unit 204 multiplexes the program content data and the bookmark control data associated with the program content data, in other words, the program content data corresponding to the same broadcast program and the bookmark control data. The data is output to the sending unit 206. For example, when a plurality of program content data corresponding to one broadcast program is generated, the bookmark control data may be multiplexed with the first program content data of the plurality of program content data, and may be all or part of the program content data. It may be multiplexed with the program content data. The sending unit 206 sends a signal in which the bookmark control data and the program content data are multiplexed (S104). Note that the sending unit 206 is not limited to a signal obtained by multiplexing the bookmark control data and the program content data, but also, for example, a signal obtained by multiplexing various control data such as a program table data signal and the program content data. Are also sent out as appropriate.

  A receiving unit 302 in the broadcast receiving apparatus 300 receives a signal obtained by multiplexing control data and program content data from the broadcasting station 200 under the control of a system control unit 312 which is a CPU, for example, and separates / extracts 304. Output to. Under the control of the system control unit 312, the separation / extraction unit 304 separates the input control data and the program content data multiplexed into control data and program content data. Further, the separation / extraction unit 304 outputs the program content data to the video / audio decoding unit 306. The video / audio decoding unit 306 decodes the video data and audio data in the input program content data, outputs the video signal to the display unit 308, and outputs the audio signal to the speaker 310. The display unit 308 displays video corresponding to the input video signal, and the speaker 310 outputs audio corresponding to the input audio signal (S105). Thereby, the user of the broadcast receiving apparatus 300 can view a broadcast of television shopping.

  Further, when the service identification ID corresponding to the bookmark control data is included in the control data, in other words, when the control data is the bookmark control data, the separation / extraction unit 304 uses the bookmark control data from the bookmark control data. The title and URL are extracted and stored in the bookmark control data memory 316 (S106).

  An example of the storage state of the bookmark control data memory 316 is shown in FIG. FIG. 5A shows an example in which the most recently stored combination of title and URL is title E and URL 5, and FIG. 5B shows the combination of the most recently stored title and URL. It is an example in case of title G and URL7. The combination of the title and URL extracted by the separation / extraction unit 304 is first stored in the uppermost storage area (here, the storage area 01) of the bookmark control memory 316, and thereafter, a new title and URL are combined. Each time a combination is stored, it shifts to a lower storage area. Therefore, the combination of the title and the URL stored in the uppermost storage area of the bookmark control memory 316 corresponds to the broadcast program that the user of the broadcast receiving apparatus 300 is currently viewing.

  The separation / extraction unit 304 compares the combination of the title and URL to be stored in the bookmark control memory 316 with the combination of the title and URL already stored in the bookmark control data memory 316 and stores the combination. When the same combination of title and URL to be stored is already stored in the bookmark control data memory 316, the combination of title and URL to be stored is not stored. As a result, it is possible to prevent a plurality of combinations of the same title and URL from being stored in the bookmark control data memory 316, and to efficiently use the bookmark control data memory 316.

  The user of the broadcast receiving apparatus 300 can order the product and acquire related information after the broadcast, for example, when a desired product is found or a product for which details are desired is found while watching the television shopping broadcast. In addition, the remote controller 400 is used to perform a predetermined operation for requesting the bookmark processing to the broadcast receiver 300. In this case, remote control device 400 transmits a bookmark instruction signal to broadcast receiving device 300 (S107).

  For example, when the bookmark function processing unit 318 in the broadcast receiving device 300 receives a bookmark instruction signal from the remote control device 400 through a built-in receiving unit (not shown), the highest-level storage in the bookmark control memory 316 at that time. The combination of the title and URL stored in the area, in other words, the combination of the title and URL corresponding to the broadcast program currently being viewed by the user of the broadcast receiving apparatus 300 is read out and bookmarked as bookmark data. Store in the memory 320 (S108).

  An example of the storage state of the bookmark memory 320 is shown in FIG. FIG. 6A illustrates a case in which a user of the broadcast receiving apparatus 300 requests bookmark processing from the broadcast receiving apparatus 300 using the remote control device 400 while viewing a broadcast program corresponding to the title E and URL5. This is an example in which a predetermined operation is performed and a combination of the title E and URL 5 stored in the uppermost storage area of the bookmark control memory 316 is stored as bookmark data. On the other hand, FIG. 6B shows a bookmark process for the broadcast receiving apparatus 300 using the remote control device 400 while the user of the broadcast receiving apparatus 300 is viewing a broadcast program corresponding to the title G and URL7. This is an example in which a predetermined operation for requesting is performed and a combination of the title G and URL 7 stored in the uppermost storage area of the bookmark control memory 316 is stored as bookmark data.

  Note that the bookmark function processing unit 318 already has a combination of a title and a URL to be stored in the bookmark memory 320, that is, a combination of a title and a URL stored in the uppermost storage area of the bookmark control memory 316, The combination of the title and URL stored in the bookmark memory 320 is compared. If the same combination of the title and URL to be stored is already stored in the bookmark memory 320, it should be stored. The combination of title and URL is not stored. As a result, a plurality of combinations of the same title and URL are prevented from being stored in the bookmark memory 320, and the bookmark memory 320 can be used efficiently.

  For example, the user of the broadcast receiving apparatus 300, after finishing watching the television shopping broadcast, uses the remote control device 400 to request the broadcast receiving apparatus 300 to output the information stored by the bookmark process. Perform the operation. In this case, remote control device 400 transmits a bookmark list display instruction signal to broadcast receiving device 300 (S109).

  For example, when the bookmark function processing unit 318 in the broadcast receiving device 300 receives a bookmark list display instruction signal from the remote control device 400 from the built-in receiving unit, the bookmark function processing unit 318 reads the bookmark data stored in the bookmark memory 320 at that time, The data is output to the on-screen generation unit 322. The on-screen generation unit 322 generates a bookmark list screen based on the input bookmark data, and outputs the video signal to the display unit 308. The display unit 308 displays the video of the bookmark list screen corresponding to the input video signal (S110). At this time, if the video signal from the video / audio decoding unit 306 is also input to the display unit 308, instead of the video based on the video signal from the video / audio decoding unit 306, or The video of the bookmark list screen is displayed over the video based on the video signal from the audio decoding unit 306.

  An example of the bookmark list screen is shown in FIG. The bookmark list screen shown in FIG. 7 is “character information (for example, Chlorella Royal Jelly (XX))” corresponding to the title of the bookmark data and “site” for enabling access to the site specified by the URL of the bookmark data. A selection button labeled “Access” is included.

  Thereafter, the user of the broadcast receiving apparatus 300 requests the broadcast receiving apparatus 300 to select one of the bookmark data using the remote control device 400, for example, in order to order a product or acquire related information. A predetermined operation is performed. This predetermined operation is, for example, an operation of placing the cursor on a selection button displayed as “access” and clicking on the bookmark list screen shown in FIG. In this case, remote control device 400 transmits a bookmark selection instruction signal to broadcast receiving device 300 (S111).

  For example, when the bookmark function processing unit 318 in the broadcast receiving device 300 receives a bookmark selection instruction signal from the remote control device 400 by the built-in receiving unit, the bookmark function processing unit 318 selects the bookmark among the bookmark data via the communication unit 314 and the Internet 500. A connection is made to the web server 112 in the product sales company 100 specified by the URL of the bookmark data selected by the instruction (S112).

  Thereafter, communication via the Internet 500 is performed between the communication unit 314 in the broadcast receiving apparatus 300 and the web server 104 in the product sales company 100 (S113). For example, when the communication unit 314 in the broadcast receiving apparatus 300 receives HTML (Hyper Text Markup Language) data from the web server 104 in the merchandise company 100, the on-screen generation unit 322 generates a screen corresponding to the HTML data. The video signal is output to the display unit 308. The display unit 308 displays a screen image corresponding to the input video signal. An example of a screen displayed when the broadcast receiving apparatus 300 is connected to the web server 104 in the product sales company 100 is shown in FIG. FIG. 8 is a screen of the product purchase site. The user of the broadcast receiving device 300 operates the remote control device 400 or the like to input the number of purchases on the screen of the product purchase site shown in FIG. 8 or “Yes” for the web server 104 to confirm the purchase intention. By selecting the selection buttons labeled “No” and “No”, the product purchase procedure can be performed.

  In parallel with the operation after S109, the communication unit 314 in the broadcast receiver 300 reads the bookmark data stored in the bookmark memory 320 at a predetermined timing such as once a day, for example, via the Internet 500. , To the bookmark memory 602 in the communication device 600. Bookmark data is stored in the bookmark memory 602 in the communication device 600. As a result, the merchandise company 100 or the broadcasting station 200 is interested in the user's preference tendency of the broadcast receiver 300 by the bookmark data stored in the bookmark memory 602, particularly those that do not lead to access to the product purchase site. It is possible to analyze the tendency of user preference of the broadcast receiver 300 when it is held.

  As described above, in the broadcasting system of the present embodiment, the broadcast receiving apparatus 300 externally outputs video and audio corresponding to the received program content data, and then responds to the program content data according to the user's operation instruction. The title and URL in the bookmark control data to be stored are stored as bookmark data, and a list of bookmark data is externally output in response to a user operation instruction. Then, when any bookmark data is selected by the user from the bookmark data list, the broadcast receiving apparatus 300 is a web server in the merchandise company 100 that is specified by the URL in the selected bookmark data. Connected to the terminal 104, the product can be purchased by the user. For this reason, the broadcasting system can eliminate inconveniences during broadcasting such as interruption of a program being viewed by a user. Further, the user can easily grasp the contents of the desired broadcast program even after the broadcast. Furthermore, the broadcasting system can appropriately perform processing related to a procedure for purchasing a product by a user.

  In the above-described embodiment, the case where a broadcast program in television shopping is provided has been described. However, even when another broadcast program is provided, data related to the content of the broadcast program is stored as bookmark data. By doing so, the present invention can be applied.

  In the above-described embodiment, the communication device 600 includes the bookmark memory 602. However, the communication device 600 is not provided, and the product sales company 100 or the broadcasting station 200 includes the bookmark memory, and the broadcast receiver 300 is provided. The communication unit 314 transmits the bookmark data in the bookmark memory 320 to the bookmark memory in the product sales company 100 or the broadcasting station 200 via a predetermined communication network so that the bookmark data is stored in the bookmark memory. Also good.

  As described above, the broadcast system, the broadcast receiving apparatus, the broadcast service providing method, and the broadcast service providing program according to the present invention can eliminate problems during broadcasting such as interruption of a program being viewed by a user. In addition, it has an effect that the user can easily grasp the contents of the desired broadcast program even after the broadcast, and is useful as a broadcast receiving apparatus or the like.

Broadcast system block diagram Sequence diagram showing the operation of the broadcasting system Diagram showing the format of bookmark control data The figure which shows an example of the image | video displayed on a display part. The figure which shows an example of the memory | storage state of the control data memory for bookmarks The figure which shows an example of the memory | storage state of a bookmark memory The figure which shows an example of the list screen according to bookmark data Figure showing an example of the screen of the connection destination site

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Product sales company 102 Merchandise information management part 104 Web server 200 Broadcast station 202 Bookmark control data generation part 204 Program content data generation part 206 Sending part 300 Broadcast receiving apparatus 302 Receiving part 304 Separation / extraction part 206 Video | voice / audio decoding part 308 Display Unit 310 Speaker 312 System control unit 314 Communication unit 316 Bookmark control data memory 318 Bookmark function processing unit 320, 602 Bookmark memory 322 On-screen generation unit 400 Remote control device 500 Internet 600 Communication device

Claims (13)

A broadcasting system having a broadcasting device for performing data broadcasting and a broadcasting receiving device for receiving data broadcast from the broadcasting device,
The broadcasting device is:
Broadcast data generating means for generating data to be broadcast by pairing program content data and related data associated with the program content data;
The broadcast receiving device is:
Data extraction means for extracting the program content data and the related data from the data received from the broadcasting device;
Related data storage means for storing the related data obtained by the data extraction means;
Broadcast program output control means for outputting the program content represented by the program content data obtained by the data extraction means from an output device;
A bookmark for storing related data stored in the related data storage means as bookmark data in the storage means when a first predetermined operation is performed on the operation unit in a state where the program content is output from the output device. Control means;
Related information output control means for outputting related information represented by related data stored as bookmark data in the storage means from the output device when a second predetermined operation is performed in the operation unit. A broadcasting system characterized by that. The broadcast receiving device is:
A communication unit for communicating with an external communication device via a predetermined communication network;
The broadcast according to claim 1, further comprising bookmark data transmission control means for causing the communication unit to transmit the related data stored as bookmark data in the storage means to the communication device via the communication network. system. A broadcast receiving device for receiving data broadcast from a broadcasting device,
When the program content data and the related data associated with the program content data are received from the broadcasting device, the program content data and the related data are extracted from the received data, respectively. Data extraction means to
Related data storage means for storing the related data obtained by the data extraction means;
Broadcast program output control means for outputting the program content represented by the program content data obtained by the data extraction means from an output device;
A bookmark for storing related data stored in the related data storage means as bookmark data in the storage means when a first predetermined operation is performed on the operation unit in a state where the program content is output from the output device. Control means;
Related information output control means for outputting related information represented by related data stored as bookmark data in the storage means from the output device when a second predetermined operation is performed in the operation unit. A broadcast receiver characterized by that. A communication unit for communicating with an external communication device via a predetermined communication network;
The broadcast according to claim 3, further comprising bookmark data transmission control means for causing the communication unit to transmit the related data stored as bookmark data in the storage means to the communication device via the communication network. Receiver device. 4. The program related processing means for performing a predetermined process according to the related data output from the output unit when a third predetermined operation is performed in the operation unit. Broadcast receiver. Having a communication unit,
6. The broadcast receiving apparatus according to claim 5, wherein the program-related processing means performs processing for connecting the communication unit to a communication apparatus specified according to the related data via a predetermined communication network. The broadcast receiving apparatus according to claim 6, wherein the related data includes a URL that identifies the communication apparatus. A broadcast service providing method in a broadcast system having a broadcast device that performs data broadcasting and a broadcast reception device that receives data broadcast from the broadcast device,
Made in the broadcasting device,
A broadcast data generation step for generating data to be broadcast by pairing the program content data and the related data associated with the program content data;
Made in the broadcast receiver,
A data extraction step for extracting the program content data and the related data from the data received from the broadcasting device;
A related data storage step of storing the related data obtained in the data extraction step in related data storage means;
Broadcast program output control step for outputting the program content represented by the program content data obtained in the data extraction step from an output device;
A bookmark for storing related data stored in the related data storage means as bookmark data in the storage means when a first predetermined operation is performed on the operation unit in a state where the program content is output from the output device. Control steps;
A related information output control step of outputting related information represented by related data stored as bookmark data in the storage means from the output device when a second predetermined operation is performed in the operation unit. A broadcast service providing method characterized by the above. 9. The broadcast according to claim 8, further comprising a bookmark data transmission control step for transmitting the related data stored as bookmark data in the storage means from a communication unit to an external communication device via a predetermined communication network. Service provision method. A broadcast service providing program executed by a broadcast receiving device that receives data broadcast from a broadcast device,
When the program content data and the related data associated with the program content data are received from the broadcasting device, the program content data and the related data are extracted from the received data, respectively. A data extraction step to
A related data storage step of storing the related data obtained in the data extraction step in related data storage means;
Broadcast program output control step for outputting the program content represented by the program content data obtained in the data extraction step from an output device;
A bookmark for storing related data stored in the related data storage means as bookmark data in the storage means when a first predetermined operation is performed on the operation unit in a state where the program content is output from the output device. Control steps;
A related information output control step of outputting related information represented by related data stored as bookmark data in the storage means from the output device when a second predetermined operation is performed in the operation unit. A broadcast service providing program characterized by that. 11. The bookmark data transmission control step of transmitting the related data stored as bookmark data in the storage means from a communication unit to an external communication device via a predetermined communication network. Broadcast service provision program. The program-related processing step of performing a predetermined process according to the related data output from the output unit when a third predetermined operation is performed on the operation unit. Broadcast service providing program described in 1. 13. The broadcast service providing program according to claim 12, wherein the program related processing step performs a process of connecting a communication unit to a communication device specified according to the related data via a predetermined communication network.

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