JP2005222498A - Information processing system, recommend server device, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an excellent recommendation server which does not require a recording medium of a large capacity in a recommendation dedicated server. <P>SOLUTION: In the recommend server device, which is provided with: a specified information storage part for storing specified information to specify recommendation information; a recommendation request reception part for receiving recommendation requests from an information output part; a specified information acquisition part for acquiring the specified information from the specified information storage part on the basis of the recommendation requests received by the recommendation request reception part; and a specified information transmission part for transmitting the specified information acquired by the specified information acquisition part to the information output device, a simple and excellent recommendation can be realized in electric commerce. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information processing system and the like that presents information on products and the like useful for sales promotion when presenting information on products and services.

A recommendation engine, a recommendation method and a recommendation program realized by a conventional information processing system include product evaluation data indicating product evaluation for each product by each customer, group affiliation data defining a group to which each customer belongs, and product evaluation data. A collaborative filtering engine that predicts the evaluation value of products that can be recommended to each customer based on the product, and a group-by-group ranking aggregation engine that creates product rankings within each group based on the product evaluation data and group affiliation data Therefore, even when the number of product evaluation data collected is small or the product evaluation data is not collected by the customer to be recommended, it is possible to provide the customer with information for encouraging customers to purchase products. (See Patent Document 1). Further, it is described that the above recommendation engine may be incorporated in a server dedicated to the recommendation, which is a server other than the EC server (see Patent Document 1).
JP 2002-334257 A (first page, seventh page, FIG. 2 etc.)

  However, in a conventional recommendation engine or the like, it is only described that the recommendation engine may be a server other than the EC server and may be incorporated in the server dedicated to the recommendation. It does not describe the function sharing between the server and the recommendation dedicated server. Further, the recommendation engine is configured to provide a recommendation screen. Therefore, the recommendation dedicated server usually holds information on a large number of products and services, and a large-capacity recording medium must be held in order to cope with recommendations from a large number of EC servers. Further, a company operating an EC server needs to install product etc. information, which is information indicating products and services handled by the company, on a recommendation dedicated server, which may lead to leakage of product etc. information. Furthermore, when the product information handled by the company operating the EC server is changed, the product information on the recommendation dedicated server must also be changed to ensure consistency. This is because merchandise information is usually stored in the EC server.

  The present invention has been made to solve such a conventional problem, and does not require a large-capacity recording medium in the recommendation dedicated server, and does not change the system configuration of the EC server, and information on the recommendation dedicated server. An object of the present invention is to provide an information processing system with high maintainability.

The information processing system according to the first aspect of the present invention is an information processing system including one or more information output devices, a server device, and a recommendation server device, wherein the information output device includes an input receiving unit that receives an input, and the input A product etc. information acquisition request transmitting unit for sending a product etc. information acquisition request, which is a request for acquiring product etc. information as product or service information, to the server device based on the input received by the accepting unit, and the product etc. In response to the transmission of the information acquisition request, a product etc. information receiving unit for receiving product etc. information having recommendation server access information, which is information for accessing the recommendation server device, from the server device, and the product etc. information Based on the recommendation server access information possessed, the recommendation request, which is a recommendation request, is sent to the recommendation A recommendation request sending unit that transmits the over server device,
Corresponding to the transmission of the recommendation request, based on the specific information receiving unit that receives specific information that is information for specifying recommendation information from the recommendation server device, and the specific information received by the specific information receiving unit A recommendation information request transmitting unit for transmitting a recommendation information request for requesting transmission of recommendation information to the server device, and receiving recommendation information from the server device in response to the transmission of the recommendation information request. A recommendation information receiving unit, and an information output unit that outputs the product etc. information and the recommendation information based on the product etc. information received by the product etc. information receiving unit and the recommendation information received by the recommendation information receiving unit. And the server device includes: An information storage unit storing one or more pieces of merchandise information and one or more recommendation information having the mend server access information, and a product etc. information acquisition request receiving unit receiving a product etc. information acquisition request from the information output device; In response to receiving the product etc. information acquisition request, the product etc. information acquisition unit for acquiring product etc. information from the information storage unit, and the product etc. information acquired by the product etc. information acquisition unit to the information output device In response to the reception of the recommendation information request, the recommendation information request receiving unit for receiving the recommendation information request transmitted from the information output device, the recommendation information request receiving unit transmitted from the information output device, and the information Recommendation information acquisition unit acquired from the storage unit, and recommendation recommendations acquired by the recommendation information acquisition unit A recommendation information transmitting unit that transmits information to the information output device, wherein the recommendation server device stores specific information for specifying recommendation information, and the information output device. A recommendation request receiving unit that receives a recommendation request from, a specific information acquiring unit that acquires specific information from the specific information storage unit based on the recommendation request received by the recommendation request receiving unit, and the specific information The information processing system includes a specific information transmission unit that transmits specific information acquired by an acquisition unit to the information output device.

  With this configuration, the recommendation server device does not require a large-capacity recording medium, and does not change the system configuration of the EC server, and provides an information processing system with high maintainability of information of the recommendation dedicated server. Can do.

The information processing system of the second invention is an information processing system comprising one or more information output devices, a first server device, a second server device, and a recommendation server device, wherein the information output device is an input And a product for transmitting a product etc. information acquisition request, which is a request for obtaining product etc. information as product or service information, to the first server device based on the input received by the input accepting unit In response to the transmission of the product etc. information acquisition request, the product etc. information having the recommendation server access information, which is information for accessing the recommendation server device, is received from the first server device. And a recommendation request based on the recommended server access information included in the product etc. information receiving unit. A recommendation request transmitting unit for transmitting a recommendation request to the recommendation server device, and a specific information receiving unit for receiving specific information for specifying recommendation information corresponding to the transmission of the recommendation request from the recommendation server device And a recommendation information request transmitting unit that transmits a recommendation information request for requesting transmission of recommendation information to the second server device based on the specific information received by the specific information receiving unit, and the recommendation information request Corresponding to the transmission, the recommendation information receiving unit that receives the recommendation information from the second server device, the product etc. information received by the product etc. information receiving unit, and the recommendation received by the recommendation information receiving unit Based on information, products etc. An information output unit that outputs information and recommendation information, wherein the first server device includes an information storage unit that stores one or more product information and one or more recommendation information; and the information output device. A product etc. information acquisition request receiving unit for receiving a product etc. information acquisition request, a product etc. information obtaining unit for obtaining product etc. information from the information storage unit in response to reception of the product etc. information acquisition request, and the product A product information transmission unit that transmits the product information acquired by the information acquisition unit to the information output device, and the second server device receives a recommendation information request transmitted from the information output device. In response to receiving the recommendation information request, the recommendation information request receiving unit receives the recommendation information from the information storage unit. A recommendation information acquisition unit, and a recommendation information transmission unit that transmits the recommendation information acquired by the recommendation information acquisition unit to the information output device. The recommendation server device is a specification for specifying recommendation information. The specific information storage unit that stores information, the recommendation request reception unit that receives a recommendation request from the information output device, and the specific information storage based on the recommendation request received by the recommendation request reception unit An information processing system comprising: a specific information acquisition unit that acquires specific information from a unit; and a specific information transmission unit that transmits the specific information acquired by the specific information acquisition unit to the information output device.

With this configuration, the above recommended server device does not require a large-capacity recording medium, and does not change the system configuration of the EC server, and provides an information processing system with high information maintainability of the dedicated server for recommendation. can do. In addition, when outputting information on one company's products, etc., information on other companies' products can be output, so the server device is managed separately, for example, synergies between products of affiliated companies Sales promotion is possible.
The information output device, each server device, and the recommendation server device can be realized by a program.

  The present invention can provide an information processing system for recommending a product or the like in electronic commerce with a simple configuration such as no need for a large-capacity recording medium in the recommendation server device and excellent maintainability. It is.

Hereinafter, embodiments of an information processing system, a recommendation server device, and the like will be described with reference to the drawings. In addition, since the component which attached | subjected the same code | symbol in embodiment performs the same operation | movement, description may be abbreviate | omitted again.
(Embodiment 1)

  FIG. 1 is a conceptual diagram of an information processing system in the present embodiment. The information processing system includes one or more information output devices 11 (in FIG. 1, reference numerals 11 (1), 11 (2)... 11 (n)), a server device 12, and a recommendation server device 13. It has. The information output device 11 is a terminal used by a user who purchases goods or services using electronic commerce. The server device 12 is a server device at a shop site that sells products and services. When the user of the information output device 11 outputs information on products and services managed by the server device 12, the recommendation server device 13 presents information on related products and services in order to improve the user's willingness to sell. It is a device that performs (recommends).

  FIG. 2 is a block diagram of the information processing system in the present embodiment. The information output device 11 includes an input reception unit 1101, a product etc. information acquisition request transmission unit 1102, a product etc. information reception unit 1103, a recommendation request transmission unit 1104, a specific information reception unit 1105, a recommendation information request transmission unit 1106, a recommendation An information receiving unit 1107 and an information output unit 1108 are provided.

The server device 12 includes an information storage unit 1201, a product etc. information acquisition request reception unit 1202, a product etc. information acquisition unit 1203, a product etc. information transmission unit 1204, a recommendation information request reception unit 1205, a recommendation information acquisition unit 1206, a recommendation Information transmitter 120
7 is provided.
The recommendation server device 13 includes a specific information storage unit 1301, a recommendation request reception unit 1302, a specific information acquisition unit 1303, and a specific information transmission unit 1304.

  The input receiving unit 1101 receives an input. The input is, for example, an input of a URL or URI for accessing predetermined information (for example, a home page) of the server device 12, or an input of an access instruction to the server device 12 (for example, a button click with a mouse). Etc. The means for performing such input may be anything such as a numeric keypad, a keyboard, a mouse, or a menu screen. The input receiving unit 1101 can be realized by a device driver of an input unit such as a numeric keypad or a keyboard, menu screen control software, or the like.

  The product etc. information acquisition request transmission unit 1102 transmits to the server device 12 a product etc. information acquisition request which is a request for acquiring product etc. information which is information on the product or service based on the input received by the input receiving unit 1101. . The product etc. information acquisition request is information having a URL indicating a predetermined homepage of a shop site (server device 12) that sells products by electronic commerce, for example. The input received by the input receiving unit 1101 and the product etc. information acquisition request may be the same information or different information. For example, when the information output device 11 displays a predetermined homepage and receives an input for clicking a button on the homepage (for example, an event of “right mouse button ON”), the product etc. information acquisition request is Contains the URL information corresponding to the button. In such a case, the input received by the input receiving unit 1101 is different from the product etc. information acquisition request. The structure of the product etc. information acquisition request does not matter. The product etc. information acquisition request transmission unit 1102 is realized by, for example, software that configures information of the product etc. information acquisition request and wireless or wired communication means. Note that the product etc. information acquisition request transmission unit 1102 may be realized by software and broadcast means that constitute information on the product etc. information acquisition request.

  In response to the transmission of the product etc. information acquisition request, the product etc. information receiving unit 1103 receives product etc. information having recommendation server access information, which is information for accessing the recommendation server device 13, from the server device 12. The server device 12 receives the product etc. information acquisition request, and the server device 12 transmits the product etc. information to the information output device 11 in response to the product etc. information acquisition request. The product etc. information includes information related to products and services for electronic commerce using the server device 12. The recommendation server access information is information for the information output device 11 to acquire information for recommending (recommending) a product or service from the recommendation server device 13, and information for accessing the recommendation server device 13 (for example, , URL of the recommendation server device 13). The structure of recommendation server access information and product information is not limited. The product etc. information receiving unit 1103 is usually realized by a wireless or wired communication means, but may be realized by a means for receiving a broadcast.

  The recommendation request transmission unit 1104 transmits a recommendation request that is a recommendation request to the recommendation server device 13 based on the recommendation server access information included in the product etc. information. The recommended server access information and the recommendation request may be the same information. The structure of the recommendation request does not matter. The recommendation request transmission unit 1104 can be realized by, for example, software that extracts recommendation server access information from product information and wireless or wired communication means. Note that broadcast means can be used instead of communication means.

The specific information receiving unit 1105 receives specific information, which is information for specifying recommendation information, from the recommendation server device 13 in response to transmission of the recommendation request. The specific information includes, for example, information for specifying a recommended product or service. The structure of specific information does not matter. The recommendation information is information related to a product to be recommended to the user of the information output device 11. The specific information receiving unit 1105 can be realized by, for example, a wireless or wired communication unit. It is also possible to use means for receiving broadcasts instead of communication means.

  The recommendation information request transmission unit 1106 transmits a recommendation information request for requesting transmission of recommendation information to the server device 12 based on the specific information received by the specific information reception unit 1105. The recommendation information request includes, for example, information for specifying a recommended product or service. The recommendation information request may be the same information as the specific information or different information. The structure of the recommendation information request does not matter. The recommendation information request transmission unit 1106 can be realized by software constituting a recommendation information request and wireless or wired communication means, for example. It is also possible to use means for receiving broadcasts instead of communication means.

  The recommendation information receiving unit 1107 receives the recommendation information from the server device 13 in response to the transmission of the recommendation information request. The recommendation information includes information on recommended products and services. The recommendation information may be the information of the recommended product or service itself, or may be information indicating the recommended product or service (for example, an anchor for acquiring the product or service). The structure of recommendation information does not matter. The recommendation information receiving unit 1107 is usually realized by a wireless or wired communication means, but may be realized by a means for receiving a broadcast.

  The information output unit 1108 outputs product etc. information and recommendation information based on the product etc. information received by the product etc. information receiving unit 1103 and the recommendation information received by the recommendation information receiving unit 1107. The information output by the information output unit 1108 is not necessarily the same information as the information received by the product etc. information receiving unit 1103. The term “output” generally means display on a display, but is a concept including printing on a printer, sound output, transmission to an external device, and the like. The information output unit 1108 may output the product etc. information and the recommendation information at the same time, or may output them at different timings. The information output unit 1108 outputs, for example, the product etc. information immediately after the product etc. information receiving unit 1103 receives the product etc. information, and then the recommendation information receiving unit 1107 receives the recommendation information, and then the recommendation Information may be output.

  The information storage unit 1201 stores one or more product information having recommendation server access information and one or more recommendation information. The structure of product information and recommendation information is not limited. Further, the data constituting the product etc. information may be recommendation information. That is, it is conceivable that the product etc. information is, for example, one homepage having information (product names, prices, etc.) of a plurality of products, and the recommendation information is product information (product names, etc.). The information storage unit 1201 is preferably a nonvolatile recording medium, but can also be realized by a volatile recording medium.

  The product etc. information acquisition request receiving unit 1202 receives a product etc. information acquisition request from the information output device 11. The product etc. information acquisition request receiving unit 1202 is usually realized by a wireless or wired communication means, but may be realized by a means for receiving a broadcast.

When the product etc. information acquisition request receiving unit 1202 receives the product etc. information acquisition request, the product etc. information acquisition unit 1203 acquires the product etc. information corresponding to the product etc. information acquisition request from the information storage unit 1201. The product etc. information is, for example, information on a homepage including information on products and services to be sold, and is defined in, for example, HTML. The product etc. information acquisition request is information including a URL, for example, and the product etc. information is a file indicated by the URL. The product etc. information acquisition unit 1203 can be usually realized by an MPU, a memory, or the like. The processing procedure for the product etc. information acquisition unit 1203 to acquire the product etc. information is usually realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The product etc. information transmission unit 1204 transmits the product etc. information acquired by the product etc. information acquisition unit 1203 to the information output device 11. The product etc. information transmitting unit 1204 is normally realized by a wireless or wired communication means, but may be realized by a broadcasting means.

  The recommendation information request receiving unit 1205 receives a recommendation information request transmitted from the information output device 11. The recommendation information request receiving unit 1205 is normally realized by a wireless or wired communication means, but may be realized by a means for receiving a broadcast.

  The recommendation information acquisition unit 1206 acquires the recommendation information corresponding to the recommendation information request received by the recommendation information request reception unit 1205 from the information storage unit 1201. The recommendation information acquisition unit 1206 can be usually realized by an MPU, a memory, or the like. The processing procedure for the recommendation information acquisition unit 1206 to acquire the recommendation information is usually realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

  The recommendation information transmission unit 1207 transmits the recommendation information acquired by the recommendation information acquisition unit 1206 to the information output device 11. The recommendation information transmission unit 1207 is usually realized by a wireless or wired communication means, but may be realized by a broadcasting means.

  The specific information storage unit 1301 stores specific information that is information for specifying recommendation information. The specific information includes, for example, a plurality of sets of two or more product identifiers of two or more products related to each other. Further, for example, the specific information includes a plurality of sets of information including a user identifier for identifying a user and a purchase history of a user's past product identified by the user identifier. The structure of specific information does not matter. The specific information storage unit 1301 is preferably a nonvolatile recording medium, but can also be realized by a volatile recording medium.

  The recommendation request receiving unit 1302 receives a recommendation request from the information output device 11. The recommendation request includes, for example, information for specifying a product or service output by the information output device 11. Further, for example, the recommendation request includes user information that is information related to the user of the information output apparatus 11. The user information may be a user identifier for identifying a user, an IP address or a port number of the information output device 11, and the like. For example, the recommendation request may include information indicating the number of recommended products or services. The structure of the recommendation request does not matter. The recommendation request receiving unit 1302 is usually realized by a wireless or wired communication means, but may be realized by a means for receiving a broadcast.

The specific information acquisition unit 1303 acquires specific information from the specific information storage unit 1301 based on the recommendation request received by the recommendation request reception unit 1302. The specific information is information for specifying recommendation information. The specific information is, for example, information for identifying a recommended product or service. The algorithm by which the specific information acquisition unit 1303 acquires the specific information based on the recommendation request is not limited. For example, when the recommendation request includes a product identifier included in the information output by the information output device 11, the specific information acquisition unit 1303 acquires the identifier of the related product that is paired with the product identifier. . The specific information includes an identifier of the related product. In such a case, the specific information storage unit 1301 holds two or more product identifiers of two or more products related to each other in a set. Further, for example, when the recommendation request includes a user identifier, the specific information acquisition unit 1303 acquires information including purchase history of past products that are paired with the user identifier, and the purchase history The product identifier is searched based on the information. The specific information acquisition unit 1303 can usually be realized by an MPU, a memory, or the like. The processing procedure for the specific information acquisition unit 1303 to acquire specific information is usually realized by software, and the software is recorded in a recording medium such as a ROM. However, it may be realized by hardware (dedicated circuit).

The specific information transmission unit 1304 transmits the specific information acquired by the specific information acquisition unit 1303 to the information output device 11. The specific information transmission unit 1304 is usually realized by wireless or wired communication means, but may be realized by broadcasting means.
Hereinafter, the operation of the information processing system will be described. First, the operation of the information output apparatus 11 will be described using the flowchart of FIG.
(Step S301) The input receiving unit 1101 determines whether or not an input has been received. If an input is accepted, the process goes to step S302, and if no input is accepted, the process returns to step S301.

(Step S302) The product etc. information acquisition request transmission unit 1102 determines whether or not the input accepted in step S301 is an input of a request to obtain product etc. information. If the input accepted in step S301 is a request for obtaining product etc. information, the process goes to step S303, and if not, the process jumps to step S315. The input of a request for acquiring product etc. information is, for example, an input composed of an input of a URL indicating a homepage for electronic commerce and an instruction for accessing the homepage. The input other than the input is an input for scrolling the home page or pressing a button for returning to the top of the displayed page.
(Step S303) The product etc. information acquisition request transmission unit 1102 constitutes a product etc. information acquisition request based on the input received in step S301.

  (Step S304) The product etc. information acquisition request transmission unit 1102 transmits the product etc. information acquisition request configured in step S303. The transmission destination of the product etc. information acquisition request is the server device 12. The product etc. information acquisition request includes, for example, URL information of a home page stored in the server device 12.

(Step S305) The product etc. information receiving unit 1103 determines whether or not the product etc. information has been received from the server device 12 in response to the transmission of the product etc. information acquisition request in step S304. If product etc. information is received, it will go to step S306, and if product etc. information is not received, it will return to step S305. The received product etc. information includes recommendation server access information that is information for accessing the recommendation server device 13. The product etc. information is described in HTML, for example, and constitutes a screen for performing electronic commerce, and includes information on one or more products.
(Step S306) The information output unit 1108 interprets the product etc. information received in step S305. The information output unit 1108 has a function such as an HTML parser that interprets product information described in HTML, for example.

(Step S307) The information output unit 1108 outputs information such as products included in the product etc. information interpreted in step S306. At this stage, nothing is output or dummy information (for example, in the area for inserting recommended product or service information).
For example, 1 dot × 1 dot image information) is output.
(Step S308) The recommendation request transmitting unit 1104 configures a recommendation request that is a recommendation request, based on the recommendation server access information included in the product etc. information.

  (Step S309) The recommendation request transmission unit 1104 transmits the recommendation request configured in step S308 to the recommendation server device 13. The recommendation request includes information for specifying the recommendation server device 13 (for example, the URL or IP address of the recommendation server device 13).

(Step S310) In response to the transmission of the recommendation request in step S309, the specific information receiving unit 1105 determines whether or not specific information that is information for specifying the recommendation information has been received from the recommendation server device 13. To do. If specific information is received, it will go to step S311, and if specific information is not received, it will return to step S310.
(Step S311) The recommendation information request transmission unit 1106 constitutes a recommendation information request for requesting transmission of recommendation information based on the specific information received in step S310.
(Step S312) The recommendation information request transmission unit 1106 transmits the recommendation information request configured in step S311 to the server device 12.

  (Step S313) The recommendation information receiving unit 1107 determines whether or not the recommendation information is received from the server device 13 in response to the transmission of the recommendation information request in step S312. If the recommendation information is received, the process goes to step S314. If the recommendation information is not received, the process returns to step S313.

(Step S314) Based on the recommendation information received by the recommendation information receiving unit 1107 in step S313, the information output unit 1108 receives recommendation information that is information such as products recommended for the user of the information output device 11. Output. The process returns to step S301. The recommendation information may be information on a recommended product or service itself (for example, image data indicating the product), an anchor for acquiring detailed information about the product, information for identifying the product, or the like. There may be.
(Step S315) The operation for the input is performed. Such an operation varies depending on the input. The process returns to step S301.
In the flowchart of FIG. 3, the process ends when the power is turned off or the process is terminated.
Next, operation | movement of the server apparatus 12 is demonstrated using the flowchart of FIG.

(Step S <b> 401) The product etc. information acquisition request receiving unit 1202 determines whether a product etc. information acquisition request has been received from the information output device 11. If a product etc. information acquisition request is received, the process proceeds to step S402, and if a product etc. information acquisition request is not received, the process jumps to step S404.
(Step S402) The product etc. information acquisition unit 1203 acquires the product etc. information corresponding to the product etc. information acquisition request received in step S401 from the information storage unit 1201.
(Step S403) The product etc. information transmitting unit 1204 transmits the product etc. information acquired in Step S402 to the information output device 11.

(Step S404) The recommendation information request receiving unit 1205 determines whether or not a recommendation information request has been received from the information output device 11. If the recommendation information request is received, the process goes to step S405, and if the recommendation information request is not received, the process returns to step S401.
(Step S405) The recommendation information acquisition unit 1206 acquires the recommendation information corresponding to the recommendation information request received in step S404 from the information storage unit 1201.
(Step S406) The recommendation information transmission unit 1207 transmits the recommendation information acquired in step S405 to the information output device 11. The process returns to step S401.
In the flowchart of FIG. 4, the process ends when the power is turned off or the process ends.
Next, operation | movement of the recommendation server apparatus 13 is demonstrated using the flowchart of FIG.

  (Step S <b> 501) The recommendation request receiving unit 1302 determines whether a recommendation request has been received from the information output device 11. If a recommendation request is received, the process proceeds to step S502, and if no recommendation request is received, the process returns to step S501.

(Step S502) The specific information acquisition unit 1303 acquires specific information from the specific information storage unit 1301 based on the recommendation request received in step S501. Various algorithms for acquiring the specific information are conceivable. The specific information is information for specifying information on a product or service recommended to the user of the information output device 11.
(Step S503) The specific information transmission unit 1304 transmits the specific information acquired in step S502 to the information output apparatus 11. The process returns to step S501.
In the flowchart of FIG. 5, the process ends when the power is turned off or the process ends.

  Hereinafter, a specific operation of the information processing system in the present embodiment will be described. A conceptual diagram of the information processing system is shown in FIG. The information output apparatus 11 is an information processing apparatus in which a so-called web browser that interprets and executes HTML is installed. The server device 12 is a server device that stores one or more home pages for selling products and services, and is a server device that performs electronic commerce. Further, the recommendation server device 13 is a server device for promoting the sale of products and the like of the server device 12, and provides information on products and services that incentivize purchase to the user of the information output device 11. This is a server device having the functions of The information output device 11, the server device 12, and the recommendation server device 13 are in a state where they can communicate with each other via the Internet.

  Now, the information storage unit of the server device 12 holds one or more pieces of product information (here, so-called home page) having recommendation server access information and the recommendation information management table shown in FIG. The recommendation information management table stores one or more pieces of recommendation information. The recommendation information includes “product identifier,” “image identifier,” “description of product, etc.” and an image (not shown) (corresponding to the image identifier). The “product identifier” is information for identifying a product or service. “Image identifier” is information for identifying an image of a product or the like identified by the corresponding product etc. identifier. “Description of product etc.” is a character string (sentence) that describes the product etc. identified by the corresponding product etc. identifier. In FIG. 6, “ID” is information for identifying a record and exists for a request in table management.

Further, the recommendation server device 13 holds the specific information management table shown in FIG. The specific information management table holds one or more records having “ID”, “product identifier etc.”, and “specific information”. “ID” is information for identifying a record and exists for a request in table management. The “product identifier” is information for identifying a product or service. “Specific information” is information for specifying recommendation information. Here, the “specific information” includes one or more identifiers of products or the like related to the products or the like identified by the “product or the like identifier”. That is, the “specific information” includes one or more pieces of information for identifying, for example, a product that is likely to be purchased together when the product identified by the corresponding “product etc. identifier” is sold. FIG. 7 shows that the products “P1” and the products “P2”, “P3”, “P4”, “P5”, and “P6” are considered highly likely to be purchased together.

  In such a case, the user of the information output device 11 causes the information output device 11 to output the home page of the server device 12 that performs electronic commerce (see FIG. 8). The user clicks on the anchor of the product “P1” with the mouse. In such a case, the information output device 11 transmits a product etc. information acquisition request “http: // server device 12.com/cgi-bin/product.cgi?product=P1” to the server device 12 ((( 1)). The product etc. information acquisition request is an instruction for acquiring detailed information of the product “P1”.

  Next, the server apparatus 12 receives the product etc. information acquisition request “http: // server apparatus 12.com/cgi-bin/product.cgi?product=P1”. Next, the server device 12 executes the CGI program “product.cgi” by passing the parameter “P1” and configures a homepage (described in HTML) indicating the detailed information of the product “P1”. An example of the configured home page is shown in FIG. In FIG. 9, detailed information of the product “P1” and recommendation server access information that is information for accessing a recommendation server device that holds information about a product to be recommended to the user of the information output device 11 is included. . In FIG. 9, information surrounded by “<IFRAME>” and “</ IFRAME>” is recommendation server access information. Then, the server device 12 transmits the homepage information shown in FIG. 9 to the information output device 11 ((2) in FIG. 12). Note that the technology for executing “product.cgi” to construct the homepage of FIG. 9 is a known technology, and thus the description thereof is omitted here.

  In the information surrounded by “<IFRAME>” and “</ IFRAME>”, the attribute value “src =” of the “<IFRAME>” tag describes information related to information to be output. That is, the information in the IFRAME is an instruction to access the recommendation server device 13 identified by the URL “http: // recommendation server device 13.net/. “Service” in the above information indicates an application stored in the recommendation server device 13. Further, “recommend” is information for identifying a program (function) for acquiring a recommended product or the like. Further, “merch = M1 & sku = P1 & num = 3” is a parameter passed to the program “recommend”. “M1” of “merch = M1” is information for identifying the server device 12 performing electronic commerce. “P1” of “sku = P1” indicates an identifier of a product or the like output to the information output device 11. That is, the information output device 11 only needs to output information related to a product recommended for the user who outputs “P1”. Further, “3” of “num = 3” is information indicating the number of recommended products. Note that the number of products to be recommended may be determined in advance or may be determined dynamically. For example, the server device “M1” that performs electronic commerce or an identifier for products etc. The program “product.cgi” may be determined differently depending on “P1”. Note that the information of “merch = M1” is not essential. That is, the information output device 11 and the recommendation server device 13 may identify the server device 12 by the IP address of the server device 12 or the like. Further, the server device 12 may be determined based on a product etc. identifier such as “P1”. For example, the product identifier may be the ISBN of the book, and the book publisher name corresponding to the ISBN and the IP address of the server device 12 may be managed in association with each other.

Next, the information output device 11 receives the information on the home page of FIG. Then, the information output device 11 interprets and executes the information on the home page shown in FIG. That is, the information output device 11
Of the information on the home page in FIG. 9, the detailed description information of the product “P1” and the further detailed description information are interpreted (interpretation of HTML tags), and a page with space in the area of IFRAME is output (FIG. 10). reference).

  Next, the information output apparatus 11 acquires recommendation server access information that is information enclosed by “<IFRAME>” and “</ IFRAME>”. Next, the information output device 11 transmits a recommendation request “http: // recommend server device 13.net/service/recommend ...” based on the recommended server access information ((3) in FIG. 12). ). The transmission destination of the recommendation request is the recommendation server device 13.

  Next, the recommendation server device 13 receives the recommendation request. Next, the recommendation server device 13 extracts “sku = P1” and “num = 3”. Then, the program “service / recommend” is executed. Specifically, the recommendation server device 13 acquires three product etc. identifiers included in the specific information corresponding to the product “P1” from the specific information management table of FIG. 7. That is, the recommendation server device 13 acquires the product etc. identifiers “P2” “P3” “P4” included in the specific information corresponding to the product “P1” in FIG. Next, the recommendation server device 13 transmits the acquired specific information to the information output device 11 ((4) in FIG. 12). Here, the information transmitted from the recommendation server device 13 to the information output device 11 is information (4) shown in FIG.

  Next, the information output device 11 receives information including the specific information ((4) in FIG. 12) from the recommendation server device 13. Next, the information output apparatus 11 transmits a recommendation information request for requesting transmission of recommendation information to the server apparatus 12. Specifically, the information output apparatus 11 transmits, for example, “http: // server apparatus 12.com/cgi-bin/show.cgi?product=P2&product=P3&product=P4” to the server apparatus 12 (FIG. 12). (5)). In such a case, the recommendation information request is the same as the information received from the recommendation server device 13. However, the recommendation information request may be different from the information received from the recommendation server device 13. The recommendation information request may be information that requests transmission of recommendation information.

  Next, the server device 12 receives a recommendation information request from the information output device 11. Then, the server device 12 obtains information corresponding to the product etc. identifiers “P2”, “P3”, and “P4” from “product = P2 & product = P3 & product = P4” included in the recommendation information request, as shown in the recommendation information management table of FIG. Get from. Specifically, the image “P2.gif” corresponding to the product etc. identifier “P2” and the description “Product P2 is the best-selling ...” of the product etc. and the image corresponding to the product etc. identifier “P3” “P3.gif” and description of the product etc. “Product P3 is the highest grade ...” and the like are acquired. Then, the server device 12 transmits information corresponding to the product etc. identifiers “P2”, “P3”, and “P4” to the information output device 11 ((6) in FIG. 12).

  Next, the information output device 11 receives information corresponding to the product etc. identifiers “P2”, “P3”, and “P4”, embeds the information in an area corresponding to IFRAME, and outputs the information. An example of such output is shown in FIG. Note that the user of the information output device 11 can purchase, for example, a product “P2” or acquire detailed information by instructing an anchor such as “P2” in FIG. Since this process is a known technique in the existing electronic commerce, a description thereof will be omitted.

As described above, according to the present embodiment, it is not necessary to store a recommendation program or the like in each of a large number of server devices that perform electronic commerce by providing a server device dedicated to recommendations in addition to the server device that performs electronic commerce. , Excellent maintainability. Further, it is not necessary to change the configuration of the server device that performs electronic commerce. Furthermore, by introducing marketing know-how in the recommendation server device, it is possible to contribute to sales promotion of electronic commerce in a large number of server devices. In addition, since the information on the product itself of the server device is not managed in the recommendation server device, there is no need to worry about information leakage of the company that conducts electronic commerce. Furthermore, since it is not necessary to manage information on the product itself in the recommendation server device, a large-capacity recording medium is not required in the recommendation server device.

  According to the present embodiment, in the recommendation server device, the product related to the information output by the information output device is recommended. However, any product or service may be recommended. For example, the information output device may recommend a product related to a product etc. that the user has put in a cart or a product related to a product that the user has instructed to be a favorite. In such a case, the recommendation server device receives information on the product or the like that the user has put in the cart from the information output device. In other words, the recommendation request described above includes information on the product etc. indicated by the product etc. information that has received a predetermined input (input to the cart, etc.) in the information output device, and the specific information includes information on the product etc. The specific information acquisition unit includes information about the product related to the product, etc., and the specific information acquisition unit acquires information about the product related to the product etc. from the specific information storage unit based on the information about the product etc. included in the recommendation request. The same applies to other embodiments.

  Further, for example, the recommendation server device may determine a recommended product based on the purchase history of the user of the information output device. In such a case, information for identifying the user of the information output device needs to be transmitted from the information output device to the recommendation server device. For example, information for identifying the user of the information output device can be transmitted to the recommendation server device by the cookie. The recommendation request described above includes identification information that is information for identifying the information output device or / and the user of the information output device, and the specific information is the identification information and the information output device identified by the identification information. The purchase history information that is information related to the user or / and the purchase history of the user is stored as a pair, and includes information for specifying a recommended product, etc., and the specific information acquisition unit matches the identification information included in the recommendation request. Based on the purchase history information, the information for specifying the recommended product or the like is acquired from the specific information storage unit. This also applies to other embodiments.

  Further, for example, the recommendation server device may determine a recommended product or the like based on the preference or address (region) of the group to which the user of the information output device belongs. In such a case, the recommendation server device stores information on group preferences and addresses (regions). In addition, information regarding the group and address (region) to which the user of the information output device belongs is transmitted to the recommendation server device. Furthermore, for example, based on the purchase history of another user, the recommendation server device may determine a recommended product or the like. In such a case, the purchase history information of other users may be transmitted from the server device to the recommendation server device, or may be provided to the recommendation server device by means such as a recording medium. That is, the algorithm which determines the goods etc. which a recommendation server apparatus recommends is not ask | required. This also applies to other embodiments.

  In addition, according to the present embodiment, the information transmitted and received between the information output device, the server device, and the recommendation server device including the product etc. information is information described in the HTML format. Needless to say, the structure of information transmitted and received is not limited. This also applies to other embodiments.

In the present embodiment, the data (see FIG. 9) transmitted from the server device to the information output device includes information on the product or service, and is a server device that recommends a product or service related to the product or service. It is needless to say that the data includes recommendation server access information that is information for accessing a certain recommendation server device, and is not limited to the above specific example.
In addition, the specific information held by the recommendation server device in the present embodiment may be acquired by the recommendation server device by any means. This also applies to other embodiments.

  According to the present embodiment, the information output device directly accesses the server device or the recommendation server device, but may access the server device or the recommendation server device via the proxy server. This also applies to other embodiments.

  Further, the processing of the information output device, the server device, and the recommendation server device in the present embodiment may be realized by software. Then, this software may be distributed by software download or the like. Further, this software may be recorded and distributed on a recording medium such as a CD-ROM. This also applies to other embodiments in this specification. Note that the software that realizes the information output apparatus according to the present embodiment is the following program. In other words, this program has an input receiving step for receiving input to the computer, and a product etc. information acquisition request that is a request for acquiring product etc. information that is information on the product or service based on the input received in the input receiving step. Product information acquisition request transmission step for transmitting information to the server device, and product information including recommendation server access information that is information for accessing the recommendation server device in response to transmission of the product information acquisition request. Product etc. information receiving step received from the recommendation server access information possessed by the product etc. information, a recommendation request sending step for sending a recommendation request which is a recommendation request to the recommendation server device, and the recommendation For sending Then, the specific information receiving step for receiving the specific information, which is information for specifying the recommendation information, from the recommended server device, and the specific information received in the specific information receiving step, the recommendation to the server device A recommendation information request sending step for sending a recommendation information request for sending information; and a recommendation information receiving step for receiving recommendation information from the server device in response to sending the recommendation information request; A program for executing an information output step for outputting product etc. information and recommendation information based on the product etc. information received in the product etc. information receiving step and the recommendation information received in the recommendation information receiving step It is a non.

  Moreover, the software which implement | achieves a server apparatus is the following programs. That is, this program stores, in the computer, one or more product information having recommendation server access information and one or more recommendation information, and product etc. information for receiving a product etc. information acquisition request from the information output device. In response to the acquisition request receiving step, the product etc. information acquisition request, the product etc. information acquisition step for acquiring stored product etc. information, and the product etc. information acquired in the product etc. information acquisition step In response to the reception of the recommendation information request, the recommendation information request receiving step of receiving the recommendation information request transmitted from the information output device, the recommendation information request transmitted from the information output device, and the recommendation information request. Recommendation information acquisition step for acquiring information from the information storage unit When a program for executing a recommendation information sending step of sending the recommendation information acquired by the recommendation information obtaining step to said information output device, a.

Furthermore, the software that implements the recommendation server device is the following program. That is, this program stores specific information for specifying recommendation information in a computer, and includes a recommendation request receiving step for receiving a recommendation request from the information output device, and a recommendation request receiving step. In order to execute a specific information acquisition step for acquiring stored specific information based on the received recommendation request, and a specific information transmission step for transmitting the specific information acquired in the specific information acquisition step to the information output device Program.
(Embodiment 2)

  In the information processing system described in the present embodiment, a server device (first server device) that transmits information such as a product first is different from a server device (second server device) that transmits information such as a recommended product. This is different from the information processing system in the embodiment. The recommendation server device according to the present embodiment recommends a product or the like being traded by the second server device to a user who outputs a product or the like being traded by the first server device.

  FIG. 13 is a conceptual diagram of the information processing system in the present embodiment. The information processing system includes one or more information output devices 131 (in FIG. 13, reference numerals 131 (1), 131 (2)... 131 (n)), a first server device 132, a second server device. 133 and the recommendation server device 13.

FIG. 14 is a block diagram of the information processing system in the present embodiment. 14, the information output device 131 includes an input receiving unit 1101, a product etc. information acquisition request transmission unit 13102, a product etc. information reception unit 13103, a recommendation request transmission unit 1104, a specific information reception unit 1105, and a recommendation information request transmission unit. 13106, a recommendation information receiving unit 13107, and an information output unit 1108. Note that the product etc. information acquisition request transmission unit 13102 and the product etc. information reception unit 13103 communicate with the first server device 132. Also, the recommendation information request transmission unit 13106 and the recommendation information reception unit 13107 communicate with the second server device 133. Other functions are the same as those described in the first embodiment.
The first server device 132 includes a first information storage unit 13201, a product etc. information acquisition request receiving unit 1202, a product etc. information acquisition unit 1203, and a product etc. information transmission unit 1204.
The second server device 133 includes a second information storage unit 13301, a recommendation information request reception unit 1205, a recommendation information acquisition unit 1206, and a recommendation information transmission unit 1207.

  The first information storage unit 13201 stores information on one or more products having recommendation server access information. The second information storage unit 13301 stores one or more recommendation information. The first information storage unit 13201 and the second information storage unit 13301 are preferably non-volatile recording media, but can also be realized by volatile recording media.

  Hereinafter, the operation of the information processing system will be described. The operation of the information output device 131 configuring the information processing system is substantially the same as the operation of the information output device 11. The information output device 131 is different from the information output device 11 in that the server device (first server device 132) that receives information such as a product first differs from the server device (second server device 133) that receives recommendation information. Is a point. Further, the first server device 132 and the second server device 133 share the function of the server device 12 in the first embodiment. The first server device 132 first transmits information such as a product to the information output device 131. The second server device 133 transmits information such as recommended products to the information output device 131. Next, the recommendation server apparatus in Embodiment 1 and the recommendation server apparatus in Embodiment 2 have the same function.

Hereinafter, the operation flow of the information processing system will be briefly described. First, the information output device 13
1 accepts an input for accessing the first server device 132. Next, the information output device 131 configures a product etc. information acquisition request based on the input, and transmits the product etc. information acquisition request to the first server device 132. Next, the first server device 132 receives a product etc. information acquisition request from the information output device 131. Next, the product etc. information acquisition unit 1203 of the first server device 132 acquires product etc. information from the first information storage unit 13201 in response to reception of the product etc. information acquisition request. Next, the product etc. information transmission unit 1204 of the first server device 132 transmits the product etc. information acquired by the product etc. information acquisition unit 1203 to the information output device 131.

  Next, the product etc. information receiving unit 13103 of the information output device 131 responds to the transmission of the product etc. information acquisition request and receives the product etc. information having the recommendation server access information which is information for accessing the recommendation server device 13. Received from the first server device 132. Next, the information output unit 1108 of the information output device 131 interprets the received product etc. information and outputs a part of the product etc. information. Next, the recommendation request transmitting unit 12106 of the information output device 131 configures a recommendation request that is a recommendation request based on the recommendation server access information included in the product etc. information, and the recommendation request is transmitted to the recommendation server device. 13 to send.

  Next, the recommendation request receiving unit 1302 of the recommendation server device 13 receives the recommendation request. Next, the specific information acquisition unit 1303 of the recommendation server device 13 acquires specific information from the specific information storage unit 1301 based on the recommendation request received by the recommendation request reception unit 1302. Next, the specific information transmission unit 1304 of the recommendation server device 13 transmits the specific information acquired by the specific information acquisition unit 1303 to the information output device 131.

  Next, the specific information receiving unit 1105 of the information output device 131 receives specific information for specifying the recommendation information from the recommendation server device 13 in response to the transmission of the recommendation request. Next, the recommendation information request transmission unit 13106 of the information output device 131 configures a recommendation information request for requesting transmission of recommendation information based on the specific information received by the specific information reception unit 1105, and the recommendation information The request is transmitted to the second server device 133.

  Next, the recommendation information request receiving unit 1205 of the second server device 133 receives the recommendation information request. Next, the recommendation information acquisition unit 1206 of the second server device 133 acquires recommendation information from the first information storage unit 13201 in response to reception of the recommendation information request. Next, the recommendation information transmission unit 1207 of the second server device 133 transmits the recommendation information acquired by the recommendation information acquisition unit 1206 to the information output device 131.

  Next, the recommendation information receiving unit 13107 of the information output device 131 receives the recommendation information from the second server device 133 in response to the transmission of the recommendation information request. Next, the information output unit 1108 of the information output device 131 outputs recommendation information based on the recommendation information received by the recommendation information receiving unit 13107. Note that the recommendation information output by the information output unit 1108 may be the same as or different from the recommendation information received by the recommendation information receiving unit 13107. The information output part 1108 should just be an aspect which outputs the goods etc. to recommend.

Hereinafter, a specific operation of the information processing system in the present embodiment will be described. FIG. 13 is a conceptual diagram of the information processing system. The information output device 131 is an information processing device in which a so-called web browser that interprets and executes HTML is installed. Moreover, the 1st server apparatus 132 and the 2nd server apparatus 133 are server apparatuses which perform electronic commerce which stores one or more homepages for selling goods and services. The first server device 132 and the second server device 133 are server devices operated by different companies. Further, the recommendation server device 13 is a server device for promoting the sale of products etc. of the first server device 132 and the second server device 133, and a product that will motivate the user of the information output device 131 to purchase. And a function for providing service information. The information output device 131, the first server device 132, the second server device 133, and the recommendation server device 13 are in a state where they can communicate with each other via the Internet. Further, the first server device 132 is an electronic commerce site operated by the company “M1”. The second server device 133 is an electronic commerce site operated by the company “M2”.

  Now, the second server device 133 holds the recommendation information management table of FIG. 15 having information such as products sold by the “M2” company. The recommendation information management table in FIG. 15 holds one or more records having “ID”, “product identifier”, “name”, “price”, “image”, and “description”. “ID” is information for identifying a record and exists for a request in table management. The “product identifier” is information for identifying a product or service. “Name” is the name of the product. “Price” is information indicating the price of a product or the like. “Image” is image data of a product or the like. “Description” is document data that describes a product or the like.

  Further, it is assumed that the recommendation server device 13 holds the specific information management table shown in FIG. The specific information management table shown in FIG. 15 holds one or more records having “ID”, “product identifier” and “collective purchase history”. “ID” is information for identifying a record and exists for a request in table management. The “product identifier” is information for identifying a product or service. The “collective purchase history” is information for identifying a product or service purchased together with the product identified by the “product identifier”. In FIG. 16, together with the product “M1.P1”, three products “M2.P2”, “M3.P4”, and “M2.Z2” are purchased. Such purchase history is not necessarily the purchase history of the user of the information output device 131. Further, the purchase history acquisition means is not limited. The product etc. identifier is a set of a company identifier handling the product etc. and information for identifying the product. “M2” in “M2.P2” is a company identifier, and “P2” is information for identifying a product.

  Further, the recommendation server device 13 holds a rival company management table shown in FIG. The rival company management table holds one or more records having “ID” and “rival company”. “ID” is information for identifying a record and exists for a request in table management. The “rival company” consists of company identifiers of two or more companies that are in a competitive relationship. The recommendation server device 13 operates so as not to recommend a product or the like of a rival company in response to an output of information related to a product or the like of a certain company. Specifically, it operates as follows. Details of the operation of the information processing system will be described below.

  First, it is assumed that the user of the information output device 131 accesses the first server device 132 that performs electronic commerce and causes the information output device 131 to output the home page of the first server device 132. An example of such output is shown in FIG. In this case, it is assumed that the user clicks the anchor of the product “P1” with the mouse. Next, the information output apparatus 131 transmits a product etc. information acquisition request “http: // first server apparatus 132.com/cgi-bin/product.cgi?product=P1” to the first server apparatus 132 ( FIG. 19 (1)). The product etc. information acquisition request is an instruction for acquiring detailed information of the product “P1”.

Next, the first server device 132 receives a product etc. information acquisition request “http: // first server device 132.com/cgi-bin/product.cgi?product=P1”. Next, the first server device 132 passes the parameter “P1” to the CGI program “product.cgi” and executes it to configure a home page (described in HTML) indicating the detailed information of the product “P1”. . An example of the configured home page is shown in FIG. In FIG. 9, it has the recommendation server access information which is the information for accessing the recommendation server apparatus holding the detailed information of the product "P1" and the information related to the product etc. to be recommended to the user of the information output device 131. . Then, the first server device 132 transmits the homepage information shown in FIG. 9 to the information output device 131 ((2) in FIG. 19).

  Next, the information output device 131 receives the information on the home page in FIG. Then, the information output device 131 interprets and executes the homepage information of FIG. That is, the information output device 131 interprets the detailed description information of the product “P1” and the further detailed description information (interpretation of HTML tags) in the homepage information of FIG. A certain page is output (see FIG. 10).

  Next, the information output apparatus 131 acquires recommendation server access information that is information enclosed by “<IFRAME>” and “</ IFRAME>”. Next, the information output device 131 transmits a recommendation request “http: // recommend server device 13.net/service/recommend ...” based on the recommended server access information ((3 in FIG. 19). )). The transmission destination of the recommendation request is the recommendation server device 13.

  Next, the recommendation server device 13 receives the recommendation request “http: // recommendation server device 13.net/service/recommend ...”. Next, the recommendation server device 13 extracts “sku = P1” and “num = 3”. Then, the program “service / recommend” is executed. Here, the program “service / recommend” first reads the product etc. identifiers “M2.P2” “M3.P4” “in the collective purchase history corresponding to the product etc. identifier“ P1 ”from the specific information management table of FIG. M2.Z2 "is acquired. Then, the recommendation server device 13 checks the rival company management table of FIG. 17 and obtains the rival company “M3” of “M1” of “merch = M1” (see the record of “ID = 1” of FIG. 17). ). Then, the recommendation server device 13 removes the product etc. identifier including the rival company “M3” from the obtained product etc. identifiers “M2.P2”, “M3.P4”, “M2.Z2”, and finally “M2.P2 Only “M2.Z2” is obtained. That is, the specific information acquired by the recommendation server device 13 is “M2.P2” and “M2.Z2”. Next, the recommendation server device 13 determines that the server device that obtains actual data such as recommended products from “M2” of “M2.P2” and “M2.Z2” is the second server device 133. , Information “http: // second server device 133.com/cgi-bin/show.cgi?product=M2.P2&product=M2.Z2”. It is assumed that both the first server device 132 and the second server device 133 store a program such as “cgi-bin / show.cgi” and the recommended server device 13 holds such information. Next, the recommendation server device 13 transmits information including the specific information to the information output device 131 ((4) in FIG. 19).

  Next, the information output device 131 transmits “http: // second server device 133.com/cgi-bin/show.cgi?product=M2.P2&product=M2.Z2” including the specific information from the recommendation server device 13. Receive. Next, the information output device 131 transmits a recommendation information request to the second server device 133 ((5) in FIG. 19).

Next, the second server device 133 receives the recommendation information request, and “pro
duct = M2. P2 "and" product = M2.Z2 "are acquired. Then, the second server device 133 acquires information “P2” for identifying the product in “product = M2.P2” and information “Z2” for identifying the product in “product = M2.Z2”. Next, the server device 123 searches the recommendation information management table of FIG. 14 using “P2” and “Z2” as keys, and recommends information (“name” “price” paired with “P2” and “Z2”). ”,“ Image ”,“ Description ”). Next, the second server device 133 transmits the recommendation information to the information output device 131 ((6) in FIG. 19).
Next, the information output device 131 receives the recommendation information, embeds the information in an area corresponding to IFRAME, and outputs it. An example of such output is shown in FIG.

  As described above, according to the present embodiment, it is not necessary to store a recommendation program or the like in each of a large number of server devices that perform electronic commerce by providing a server device dedicated to recommendations in addition to the server device that performs electronic commerce. , Excellent maintainability. Further, it is not necessary to change the configuration of the server device that performs electronic commerce. Furthermore, by introducing marketing know-how in the recommendation server device, it is possible to contribute to sales promotion of electronic commerce in a large number of server devices. In addition, since the information on the product itself of the server device is not managed in the recommendation server device, there is no need to worry about information leakage of the company that conducts electronic commerce. In addition, since it is not necessary to manage information on the product itself in the recommendation server device, a large-capacity recording medium is not required in the recommendation server device. Furthermore, in the present embodiment, when outputting information on one company's products, etc., it is possible to output information on products, etc. of other companies. Synergistic sales promotion is possible between products.

In addition, although the recommendation server apparatus in this Embodiment manages two or more rival companies and excluded the product of a rival company, etc. from a recommendation object so that a rival company might not recommend the goods and services which a sale etc., it requires. It is not necessary to perform processing.
Further, the processing of the information output device, the first server device, the second server device, and the recommendation server device in the present embodiment may be realized by software. The software that realizes the information output apparatus in the present embodiment is the following program. In other words, this program has an input receiving step for receiving input to the computer, and a product etc. information acquisition request that is a request for acquiring product etc. information that is information on the product or service based on the input received in the input receiving step. A product etc. information acquisition request sending step for sending to the first server device, and a product etc. having recommendation server access information which is information for accessing the recommendation server device in response to the sending of the product etc. information acquisition request A product etc. information receiving step for receiving information from the first server device, and a recommendation request for sending a recommendation request, which is a request for recommendation, to the recommendation server device based on the recommendation server access information included in the product etc. information A request sending step and the recommendation day; A specific information receiving step for receiving from the recommendation server device specific information for specifying recommendation information in response to the transmission of the request, and the specific information received by the specific information receiving unit; In response to the recommendation information request transmission step for transmitting the recommendation information request for requesting the transmission of the recommendation information to the server device, and the recommendation information request is transmitted, the recommendation information is received from the second server device. Information output step for outputting information such as product and recommendation information based on the recommendation information receiving step, the product information received in the product information receiving step and the recommendation information received in the recommendation information receiving step Execute Because of the program, it is.

Moreover, the software which implement | achieves a 1st server apparatus is the following programs. In other words, this program stores information storing one or more pieces of product information and one or more pieces of recommendation information in a computer, and receives a product etc. information acquisition request from the information output device. In response to receiving the request for acquiring the product etc. information, the product etc. information acquisition step for acquiring the product etc. information, and the product etc. information acquired in the product etc. information acquisition step are transmitted to the information output device. A program for executing a product etc. information transmission step.

  Moreover, the software which implement | achieves a 2nd server apparatus is the following programs. That is, this program receives a recommendation information request receiving step for receiving a recommendation information request transmitted from an information output device to a computer and a recommendation information for acquiring recommendation information in response to the reception of the recommendation information request. It is a program for performing the recommendation information transmission step which transmits the recommendation information acquired at the foundation information acquisition step and the recommendation information acquisition step to the information output device.

  Furthermore, the configurations of the recommendation server device and the information output device in the first and second embodiments are not limited to the configurations described above. The recommendation server device receives the information on the product etc. output in the information output device, or / and the information output device receives the information on the product etc. that has received a predetermined input such as adding to a cart, adding to a favorite, etc. Information relating to a product or the like to be recommended (recommended) may be transmitted to the information output device based on information on the product or the like and / or information on the user of the information output device or / and the purchase history of the user. The information output device may be configured to receive information on the recommended product or the like, acquire actual data of the product or the like from a predetermined server device, and output it.

  As described above, the information processing system and server for performing electronic commerce have the effect of promoting sales at the shop site without changing the configuration of the shop site (server device) that performs electronic commerce according to the present invention. It is useful as a device.

Conceptual diagram of information processing system in Embodiment 1 Block diagram of the information processing system Flow chart for explaining the operation of the information output device Flow chart for explaining the operation of the server device Flow chart for explaining the operation of the recommendation server device Figure showing the recommendation information management table Figure showing the specific information management table The figure which shows the output example of the same information output device The figure which shows the example of the data which is transmitted The figure which shows the output example of the same information output device The figure which shows the output example of the same information output device Flow chart showing data transmission / reception between devices Conceptual diagram of information processing system in Embodiment 2 Block diagram of the information processing system Figure showing the recommendation information management table Figure showing the specific information management table Figure showing the rival company management table The figure which shows the output example of the same information output device Flow chart showing data transmission / reception between devices

Explanation of symbols

DESCRIPTION OF SYMBOLS 11, 131 Information output apparatus 12 Server apparatus 13 Recommendation server apparatus 132 1st server apparatus 133 2nd server apparatus 1101 Input reception part 1102, 13102 Commodity etc. information acquisition request transmission part 1103, 13103 Commodity etc. information reception part 1104 Recommendation request transmission Unit 1105 specific information reception unit 1106, 13106 recommendation information request transmission unit 1107, 13107 recommendation information reception unit 1108 information output unit 1201 information storage unit 1202 product etc. information acquisition request reception unit 1203 product etc. information acquisition unit 1204 product etc. information transmission Unit 1205 recommendation information request reception unit 1206 recommendation information acquisition unit 1207 recommendation information transmission unit 1301 specific information storage unit 1302 recommendation request Reception unit 1303 Specific information acquisition unit 1304 Specific information transmission unit 13201 First information storage unit 13301 Second information storage unit

Claims (12)

An information processing system comprising one or more information output devices, a server device, and a recommendation server device,
The information output device includes:
An input receiving unit for receiving input;
Based on the input received by the input receiving unit, a product etc. information acquisition request transmitting unit that transmits a product etc. information acquisition request, which is a request for acquiring product etc. information that is information on products or services, to the server device;
In response to the transmission of the product etc. information acquisition request, a product etc. information receiving unit that receives product etc. information having recommendation server access information, which is information for accessing the recommendation server device, from the server device;
Based on the recommendation server access information that the product etc. information has, a recommendation request transmitter that transmits a recommendation request that is a recommendation request to the recommendation server device,
In response to transmission of the recommendation request, a specific information receiving unit that receives specific information that is information for specifying recommendation information from the recommendation server device;
Based on the specific information received by the specific information receiving unit, a recommendation information request transmitting unit that transmits a recommendation information request for requesting transmission of recommendation information to the server device,
In response to transmission of the recommendation information request, a recommendation information receiving unit that receives recommendation information from the server device,
Based on the product etc. information received by the product etc. information receiving unit and the recommendation information received by the recommendation information receiving unit, an information output unit for outputting product etc. information and recommendation information is provided,
The server device
An information storage unit for storing one or more items of product information having recommendation server access information and one or more pieces of recommendation information;
A product etc. information acquisition request receiving unit for receiving a product etc. information acquisition request from the information output device;
In response to receiving the product etc. information acquisition request, a product etc. information acquisition unit for acquiring product etc. information from the information storage unit,
A product etc. information transmission unit for sending the product etc. information acquired by the product etc. information acquisition unit to the information output device;
A recommendation information request receiving unit for receiving a recommendation information request transmitted from the information output device;
In response to receiving the recommendation information request, a recommendation information acquisition unit that acquires recommendation information from the information storage unit,
Comprising a recommendation information transmitting unit that transmits the recommendation information acquired by the recommendation information acquiring unit to the information output device;
The recommendation server device is:
A specific information storage unit storing specific information for specifying recommendation information;
A recommendation request receiving unit for receiving a recommendation request from the information output device;
Based on the recommendation request received by the recommendation request receiver, a specific information acquisition unit that acquires specific information from the specific information storage unit;
An information processing system comprising a specific information transmitting unit that transmits specific information acquired by the specific information acquiring unit to the information output device. An information processing system comprising one or more information output devices, a first server device, a second server device, and a recommendation server device,
The information output device includes:
An input receiving unit for receiving input;
A product etc. information acquisition request transmitting unit for transmitting a product etc. information acquisition request, which is a request for acquiring product etc. information that is product or service information, to the first server device based on the input received by the input receiving unit; ,
In response to the transmission of the product etc. information acquisition request, a product etc. information receiving unit that receives product etc. information having recommendation server access information that is information for accessing the recommendation server device, from the first server device;
Based on the recommendation server access information that the product etc. information has, a recommendation request transmitter that transmits a recommendation request that is a recommendation request to the recommendation server device,
A specific information receiving unit that receives from the recommendation server device specific information for specifying recommendation information in response to transmission of the recommendation request;
Based on the specific information received by the specific information receiving unit, a recommendation information request transmitting unit that transmits a recommendation information request for requesting transmission of recommendation information to the second server device,
In response to transmission of the recommendation information request, a recommendation information receiving unit that receives recommendation information from the second server device,
Based on the product etc. information received by the product etc. information receiving unit and the recommendation information received by the recommendation information receiving unit, it comprises an information output unit that outputs information such as products and recommendation information,
The first server device is
An information storage unit storing one or more product information and one or more recommendation information;
A product etc. information acquisition request receiving unit for receiving a product etc. information acquisition request from the information output device;
In response to receiving the product etc. information acquisition request, a product etc. information acquisition unit for acquiring product etc. information from the information storage unit,
A product etc. information transmitting unit for sending the product etc. information acquired by the product etc. information acquiring unit to the information output device;
The second server device is
A recommendation information request receiving unit for receiving a recommendation information request transmitted from the information output device;
In response to receiving the recommendation information request, a recommendation information acquisition unit that acquires recommendation information from the information storage unit,
Comprising a recommendation information transmitting unit that transmits the recommendation information acquired by the recommendation information acquiring unit to the information output device;
The recommendation server device is:
A specific information storage unit storing specific information for specifying recommendation information;
A recommendation request receiving unit for receiving a recommendation request from the information output device;
Based on the recommendation request received by the recommendation request receiver, a specific information acquisition unit that acquires specific information from the specific information storage unit;
An information processing system comprising a specific information transmitting unit that transmits specific information acquired by the specific information acquiring unit to the information output device. The recommendation request includes information on products etc. output in the information output device,
The specific information includes information on products etc. and information on products etc. related to the products etc.
The said specific information acquisition part acquires the information regarding the goods etc. relevant to the said goods etc. from the said specific information storage part based on the information regarding the goods etc. which the said recommendation request | requirement has. Information processing system. The recommendation request includes information on a product etc. indicated by the product etc. information that has received a predetermined input in the information output device,
The specific information includes information on products etc. and information on products etc. related to the products etc.
The said specific information acquisition part acquires the information regarding the goods etc. relevant to the said goods etc. from the said specific information storage part based on the information regarding the goods etc. which the said recommendation request | requirement has. Information processing system. The recommendation request includes identification information that is information for identifying the information output device or / and a user of the information output device,
The specific information includes a pair of identification information and purchase history information that is information related to the user of the information output device identified by the identification information and / or the purchase history of the user, and for specifying a recommended product or the like Including information,
The said specific information acquisition part acquires the information for specifying the goods etc. to recommend from the said specific information storage part based on the purchase history information paired with the identification information which the said recommendation request | requirement has. Item 3. The information processing system according to any one of Items 2 to 3. A recommendation server device constituting the information processing system according to claim 1. An information output device constituting the information processing system according to any one of claims 1 to 5. The server apparatus which comprises the information processing system in any one of Claim 1, Claim 3-5. The 1st server apparatus which comprises the information processing system in any one of Claims 2-5. The 2nd server apparatus which comprises the information processing system in any one of Claims 2-5. On the computer,
A recommendation request receiving step for receiving a recommendation request from the information output device;
Based on the recommendation request received in the recommendation request receiving step, a specific information acquisition step for acquiring stored specific information;
A program for executing a specific information transmission step of transmitting the specific information acquired in the specific information acquisition step to an information output device. A data structure of data including recommendation server access information that is information for accessing a recommendation server device that is a server device that recommends a product or service related to the product or service, including information on the product or service.

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