JP2005215251A - Advertisement information management system, advertisement information management server and management terminal - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information management system capable of easily acquiring detailed information on advertisement in situ and storing/processing history information such as acquisition frequency and time so as to measure an advertisement effect. <P>SOLUTION: This advertisement information management system 1 is composed of an RFID tag 9 attached in the vicinity of advertisement 3, a cellular phone 2 provided with an RFID reader which reads the RFID tag and an advertisement information management server 6 connected to the cellular phone 2 via a network 8 and is constituted so that the advertisement information management server 6 retrieves a data base, provides information relevant to the content of advertisement when information of the RFID tag is read by the cellular phone 2 and information corresponding to the advertisement information management server 6 is requested, and history for performing such information provision is stored in the history information database and processed if necessary. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an advertisement information management system, an advertisement information management server, and a management terminal that provide detailed information on advertisements such as hanging advertisements in response to user requests.

  In general, various advertisements are installed in a station yard, a train, a street, etc. so as to attract attention. People who have seen such advertisements may be interested in the products and services that they are interested in, want to know more details, or have a desire to view part of the contents of advertisements such as magazines and books. is there. In order to respond to such consumers' desires, Internet URLs (Uniform Resource Locators) have recently been described in advertisements and postings, and detailed information can be obtained by accessing the URLs. However, it takes time and effort to input a URL, and detailed information cannot be obtained immediately on the spot.

  Advertisers also want to measure the effect of how many people are buying or receiving services by looking at the ads they are running, It is very difficult to accurately analyze and verify the advertising effectiveness.

In view of this, it has been proposed to use a wireless tag or the like capable of writing and reading information in a non-contact manner as a storage medium for detailed information, and reading the information therefrom. For example, Patent Document 1 discloses a method of attaching a contactless IC card storing advertisement information to a poster and transmitting the advertisement information to the portable information terminal in response to a request made from the portable information terminal to the contactless IC card. Has been described. Furthermore, Patent Document 2 discloses an information providing method in which a wireless tag is attached to an advertising medium and information stored in response to a radio wave transmitted from a terminal device is transmitted as a reflected wave.
JP 2002-72941 A JP 2002-268593 A

  However, in the conventional apparatus, detailed information on an object such as an advertisement and a means for counting the number of accesses to the detailed information are stored in the wireless tag itself, and the wireless tag is attached to the advertising medium. In order to collect the stored information or to update the stored information in order to verify the advertising effectiveness of the advertising media, the location of the individual advertising media must be checked. However, this method has problems such as requiring not only a great effort for the collection or updating thereof but also a relatively expensive wireless tag.

  The present invention has been made to solve the above-described problems, and can easily cope with collecting and updating stored information for verifying the advertising effect of the advertising medium, and is inexpensive. An object is to provide an advertisement information management system, an advertisement information management server, and a management terminal that can be realized by a wireless tag.

Means and effects for solving the problems

  In order to achieve the above object, the invention described in claim 1 is a wireless tag provided in or near an advertising medium, a portable information terminal capable of reading information stored in the wireless tag, and the portable information. An advertisement information management system connected to a terminal via a network and comprising an advertisement information management server storing advertisement information corresponding to the wireless tag, wherein the wireless tag is an identification for distinguishing from other wireless tags Information is stored, and the portable information terminal reads the identification information stored in the wireless tag, and the advertisement information corresponding to the identification information of the wireless tag read by the reading means to the advertisement information management server. Advertisement information requesting means for requesting, and advertisement information receiving means for receiving the advertisement information transmitted from the advertisement information management server in response to a request by the advertisement information requesting means Display means for displaying the advertisement information received by the advertisement information receiving means, wherein the advertisement information management server stores advertisement information corresponding to the identification information of the wireless tag in advance, A request receiving means for receiving the advertisement information request transmitted from the portable information terminal; an advertisement information extracting means for extracting the advertisement information corresponding to the advertisement information request received by the request receiving means from the advertisement information storage means; Advertisement information transmitting means for transmitting the advertisement information extracted by the advertisement information extracting means to the portable information terminal, and history information storage means for storing history information of the advertisement information request received by the request receiving means. .

  According to the above configuration, the wireless tag is provided in or near the advertising medium, the information stored in the wireless tag is read by the portable information terminal, and the advertisement information corresponding to the wireless tag information is managed from the portable information terminal to the advertising information management. Request to server. In response to a request from the portable information terminal, the advertisement information management server extracts advertisement information corresponding to the RFID tag information and transmits it to the portable information terminal, and stores a request history of advertisement information from the portable information terminal. Therefore, if a minimum amount of information such as identification information and ID is stored in an advertisement medium or a wireless tag attached in the vicinity thereof, and detailed advertisement information is prepared in the advertisement information management server, it is inexpensive with a small storage capacity. It is possible to provide an advertisement information management system that can be realized with a simple wireless tag and that can easily cope with updates of advertisement information. Furthermore, since the history of providing the advertisement information is stored in the advertisement information management server, the history information can be easily acquired, and can be easily used for processing the advertisement and verifying the advertisement effect.

  Further, in the invention described in claim 2, in addition to the configuration of the invention described in claim 1, the advertisement information storage means includes location information indicating a placement of the advertisement identified by the wireless tag, and the content of the advertisement. At least one of detailed information items, which are detailed information items, and content information, which is the contents of the advertisement, is stored. In this way, if the advertisement information management server stores the advertisement position information, the advertisement detail information item, and the advertisement content information, the wireless tag stores the minimum information, and the advertisement position information, It can easily cope with the update of the detailed information item of the advertisement and the content information of the advertisement.

  According to a third aspect of the present invention, in addition to the configuration of the first or second aspect of the invention, the history information storage means includes a time when the advertisement information request is made and a wireless tag where the advertisement information request is made. The identification information is stored. As described above, if the advertisement information management server stores the time when the advertisement information is requested as the history information and the identification information of the wireless tag for which the advertisement information is requested, it is possible to record which advertisement information is accessed when. Since it remains, it can be analyzed and used to verify the advertising effect at each time.

  According to a fourth aspect of the present invention, in addition to the configuration of the first aspect, the advertisement information management server processes history information stored in the history information storage means. A processing means is provided. As described above, if the advertisement information management server is provided with history information processing means, the stored history information can be processed in the advertisement information management server, and the advertisement effect corresponding to various requests can be verified.

  In addition to the configuration of the invention according to any one of claims 1 to 3, the invention according to claim 5 is characterized in that the advertisement information management server responds to a request from a management terminal that manages the history information. History information transmitting means for transmitting history information stored in the history storage means to the management terminal, the management terminal requesting the advertisement information management server for the history information, history information request means, and history information request A history information receiving means for receiving history information transmitted from the advertisement information management server in response to a request from the means, and a history information processing means for processing the history information received by the history information receiving means. And In this way, if the history information is processed by the history information processing means provided in the management terminal different from the advertisement information management server, for example, the advertiser himself can freely process the history information from the management terminal. Analysis and verification of advertising effects can be performed immediately.

  Further, in the invention described in claim 6, in addition to the configuration of the invention described in claim 4 or 5, the history information processing means is configured so that the frequency of the advertisement information request for each identification information or the detail information item It is characterized by counting at least one of the frequency of the advertisement information request. Thus, if the history information processing means processes the history information by counting the frequency of the advertisement information request for each identification information of the wireless tag and the frequency of the advertisement information request for each detailed information item, the history information processing means You can analyze the advertising effect and the advertising effect of each item.

  The invention according to claim 7 is an advertisement information management server connected via a network to a portable information terminal capable of reading information stored in an advertisement medium or a wireless tag provided in the vicinity thereof, Advertisement information storage means for storing advertisement information corresponding to the identification information of the wireless tag in advance, request reception means for receiving an advertisement information request corresponding to the identification information of the wireless tag from the portable information terminal, and the request reception means Advertising information extracting means for extracting the advertising information corresponding to the advertising information request received from the advertising information storage means, and advertising information transmitting means for transmitting the advertising information extracted by the advertising information extracting means to the portable information terminal; And history information storage means for storing the identification information received by the request receiving means and history information of the advertisement information request.

  According to the above configuration, in response to a request from the portable information terminal that has read the information of the wireless tag attached to the advertising medium or the vicinity thereof, the advertising information management server extracts the advertising information corresponding to the wireless tag information. Send to a mobile information terminal. Therefore, if the wireless tag attached to the advertisement medium side stores minimum information such as identification information and ID, and detailed advertisement information is prepared in the advertisement information management server, the user can be configured with a simple configuration. Detailed information can be provided on the spot. Furthermore, since the history of providing the advertisement information is stored in the advertisement information management server, the history information can be easily acquired, and can be easily used for processing the advertisement and verifying the advertisement effect.

  According to an eighth aspect of the invention, in addition to the configuration of the seventh aspect of the invention, the advertisement information storage means includes location information indicating a placement of the advertisement identified by the wireless tag, and the content of the advertisement. At least one of detailed information items, which are detailed information items, and content information, which is the contents of the advertisement, is stored. In this way, if the advertisement information management server stores the advertisement position information, the advertisement detail information item, and the advertisement content information, the wireless tag stores the minimum information, and the advertisement position information, It can easily cope with the update of the detailed information item of the advertisement and the content information of the advertisement.

  In addition to the configuration of the invention according to claim 7 or 8, the invention according to claim 9 is characterized in that the history information storage means includes a time when the advertisement information is requested and a wireless tag where the advertisement information is requested. The identification information is stored. As described above, if the advertisement information management server stores the time when the advertisement information is requested as the history information and the identification information of the wireless tag for which the advertisement information is requested, it is possible to record which advertisement information is accessed when. Since it remains, it can be analyzed and used to verify the advertising effect at each time.

  The invention described in claim 10 is provided with history information processing means for processing history information stored in the history information storage means in addition to the configuration of the invention described in any of claims 7 to 9. Features. As described above, if the advertisement information management server is provided with history information processing means, the stored history information can be processed in the advertisement information management server, and the advertisement effect corresponding to various requests can be verified.

  In addition to the configuration of the invention described in claim 10, the history information processing means is configured such that the history information processing means performs the advertisement information request frequency for each identification information or the advertisement information for each detailed information item. It is characterized in that at least one of the request frequencies is counted. Thus, if the history information processing means processes the history information by counting the frequency of the advertisement information request for each identification information of the wireless tag and the frequency of the advertisement information request for each detailed information item, the history information processing means You can analyze the advertising effect and the advertising effect of each item.

  The invention according to claim 12 is stored in the history storage means in response to a request from a management terminal that manages the history information in addition to the configuration of the invention according to any one of claims 7 to 9. A history information transmitting means for transmitting history information to the management terminal is provided. As described above, if history information is transmitted from the advertisement information management server to the history information processing means provided in the management terminal different from the advertisement information management server, and the history information is processed at the management terminal, for example, From the management terminal, advertisers themselves can freely process history information and immediately analyze and verify advertising effects.

  The invention described in claim 13 is a management terminal connected via a network to an advertisement information management server that stores history information of advertisement information requested from a portable information terminal, and is connected to the advertisement information management server. History information requesting means for requesting the history information, history information receiving means for receiving history information transmitted from the advertisement information management server in response to a request from the history information requesting means, and the history information receiving means History information processing means for processing the history information.

  According to the above configuration, by requesting and receiving history information stored in the advertisement information management server and processing the history information, for example, the advertiser himself can freely process the history information from the management terminal. Analysis and verification of advertising effects can be performed immediately.

  The invention described in claim 14 is characterized in that, in addition to the configuration of the invention described in claim 13, the history information processing means counts the frequency at which the mobile information terminal requests advertisement information. In this way, if the history information processing means counts the frequency of the advertisement information request and processes the history information, the advertisement effect for each advertisement installation location can be analyzed.

  Next, the best mode for carrying out the present invention will be described with reference to the drawings. First, the configuration of the advertisement information management system 1 to which the present invention is applied will be described. FIG. 1 is an overall conceptual diagram of an advertisement information management system 1. FIG. 2 is an external view of the mobile phone 2 and the RFID tag 9 constituting the advertisement information management system 1.

  As shown in FIG. 1, the advertisement information management system 1 is a mobile phone that is a portable information terminal including an RFID tag 9 as a wireless tag attached in the vicinity of an advertisement 3 and an RFID reader as a reading means for reading the RFID tag. 2 and an advertisement information management server 6 connected via a mobile phone 2 and a base station 7 via a network 8.

  The advertisement 3 is installed in a form that is sandwiched between clips in a moving vehicle such as a train or a bus. An RFID frame 9 indicating an advertisement place is attached to an advertisement frame 13 composed of a clip part in which the advertisement 3 is installed. The RFID tag 9 stores information for specifying the RFID tag 9 including a location ID for identifying the advertising space 13. Information stored in the RFID tag 9 can be read by the RFID tag reader 60. The advertisement 3 is not limited to a suspended shape, and may be affixed to a wall surface or a door of a vehicle, or may be posted on a station premises or on a street. Further, the RFID tag 9 may be attached not to the advertisement frame 13 but in the vicinity thereof or to each advertisement 3.

  The cellular phone 2 that is the portable information terminal of the present invention includes an RFID tag reader 60 as an optional unit. The RFID tag reader 60 transmits a scanning radio wave in accordance with a user instruction or automatically, and reads information from the RFID tag when there is an RFID tag in the vicinity.

  On the other hand, the advertisement information management server 6 is connected to the base station 7 of the mobile phone 2 via the network 8 and searches the database for advertisement information corresponding to the tag information of the RFID tag according to the request from the mobile phone 2. Transmit to the mobile phone 2.

  As shown in FIG. 2, the mobile phone 2 includes a microphone 51 for transmission, a speaker 52 for reception, an LCD 53 as display means that is a liquid crystal for display, a key 54 having a button switch, a base An antenna 55 that performs radio communication by transmitting and receiving radio waves to and from the station 7 is provided. Further, the cellular phone 2 relates to a determination button 56 for selecting and instructing tag information read from the RFID tag 9, a menu button 57 for displaying a processing menu related to the RFID 9 tag, and tag information read from the RFID tag 9. A cancel button 58 for instructing to interrupt the process is provided.

  Further, the mobile phone 2 is provided with an RFID tag reader 60 that performs short-range wireless communication with the RFID tag 9 and reads tag information from the RFID tag 9. The RFID tag reader 60 includes an RFID tag reader antenna 61 that mediates communication with the RFID tag 9 and an RFID tag reader unit 62 that is a main body that processes data transmitted to and received from the RFID tag 9.

  As shown in FIG. 2, the RFID tag 9 has a so-called tag shape. The RFID tag 9 has various shapes and characteristics. For example, there are a label shape, a card shape, a coin shape, and the like. These shapes vary depending on the use application of the RFID tag. For example, what a person has is often a card shape or a label shape processed into a key holder shape. Also, there are various sizes ranging from several millimeters to several centimeters. The RFID tag 9 used in the advertisement information management system of the present invention can be freely set by the advertiser or designer as desired in shape and size, but is small enough to be attached to at least the advertisement frame 13, the advertisement 3 or the like. Any size is acceptable.

  Note that the communication distance of the RFID tag 9 ranges from about 1 mm to about 5 m, and the optimum communication distance for the system is used. The RFID tag 9 used in the advertisement information management system of the present invention may be freely set by the advertiser or the designer at the communication distance, but at least the possession of the mobile phone 2 of the user who is viewing the advertisement It is only necessary to be able to communicate from the position to the position where the advertisement 3 with the RFID tag 9 is placed.

  Next, the electrical configuration of the mobile phone 2, the RFID tag reader 60, the RFID tag 9, and the advertisement information management server 6 constituting the advertisement information management system 1 will be described with reference to FIGS. FIG. 3 is a block diagram showing an electrical configuration of the mobile phone 2. FIG. 4 is a block diagram showing an electrical configuration of the RFID tag reader 60. FIG. 5 is a block diagram showing an electrical configuration of the RFID tag 9. FIG. 6 is a block diagram showing an electrical configuration of the advertisement information management server 6. In addition, the same code | symbol is used for the same structure as what is shown in FIG. 2, The detailed description is abbreviate | omitted.

  As shown in FIG. 3, the mobile phone 2 includes a CPU 101 that controls the operation of the entire mobile phone 2, a ROM 102 that stores programs executed by the CPU 101, BIOS, and the like, and a RAM 103 that temporarily stores various data. And.

  The mobile phone 2 also includes an audio codec unit 104 for digitizing an audio signal input from the microphone 51 or analogizing digital audio data and outputting it from the speaker 52, and audio data processed by the audio codec unit 104 A baseband controller 105 that performs procedural processing in accordance with the communication method to transfer the signal, a radio controller 106 that modulates a signal transmitted via the antenna 55 and demodulates a high-frequency signal received via the antenna 55, a key 54, a user interface controller 107 for controlling input from the enter button 56, menu button 57, cancel button 58 and output to the LCD 53, a timer function including a timer 1 and a timer 2 for counting a predetermined time, and measuring a date and time. Date and time with a calendar function A power supply 110 that supplies power to the entire circuit of the mobile phone 2 and the RFID tag reader 60, and an expansion I / O interface 109 that is an input / output interface for effectively connecting to the RFID tag reader 60. It has.

  With such a configuration, the mobile phone 2 can perform wireless communication as a normal mobile phone, and is connected to the RFID tag reader 60 and functions as a mobile information terminal for reading tag information from the RFID tag 9. . The mobile phone 2 according to the present invention only needs to be able to function as an information terminal for editing and displaying at least tag information read from the RFID tag 9. Note that the portable information terminal is not limited to a mobile phone, and a PDA or a notebook personal computer connected to an RFID tag reader can be used.

  As shown in FIG. 4, the RFID tag reader 60 performs processing relating to a control circuit 201 for controlling the overall drive of the RFID tag reader 60, a signal transmitted to the RFID tag 9, and a signal received from the RFID tag 9. And a signal processing circuit 202. The control circuit 201 and the signal processing circuit 202 are effectively connected to the extension I / O interface 109 (see FIG. 3) of the mobile phone 2 so as to exchange various data with the mobile phone 2. When the tag information is read from the RFID tag 9, the tag information read by the RFID tag reader 60 is transmitted to the mobile phone 2 so that the mobile phone 2 can display and select the tag information. A power supply 250 that supplies power to the RFID tag reader 60 is also provided.

  Specifically, the RFID tag reader 60 includes a transmission unit 210 that transmits a signal to the RFID tag 9 and a reception unit 212 that receives a reflected wave from the RFID tag 9, and the transmission unit 210 includes the RFID tag. 9, a carrier wave generation unit 214 for generating a carrier wave for writing information, a carrier wave modulation unit 220 for modulating the carrier wave generated by the carrier wave generation unit 214 based on a signal supplied from the signal processing circuit 202, and A transmission amplifier 222 that functions as a modulation wave amplification unit that amplifies the modulated wave modulated by the carrier wave modulation unit 220 is provided. A UHF band signal is preferably used as the carrier wave generated by the carrier wave generator 214. The output of the transmission amplifier 222 is output from the RFID tag reader antenna 61 via the transmission / reception separator 224 and transmitted to the RFID tag 9 as a transmission signal.

  On the other hand, the reflected wave from the RFID tag 9 received by the RFID tag reader antenna 61 is input to the receiving unit 212 via the transmission / reception separator 224 and functions as a reflected wave amplification unit 221 that amplifies the reflected wave. Is input. The reception unit 212 multiplies the reflected wave from the RFID tag 9 received by the RFID tag reader antenna 61 and the carrier wave generated by the carrier wave generation unit 214, and the output of the first mixer 226. A first band pass filter 227 for extracting only a signal in a necessary band from the first band pass filter 227, and a first amplifier 228 that amplifies the output of the first band pass filter 227 and supplies the amplified signal to the first limiter 230.

  In addition, a phase converter 240 that shifts the phase of the carrier wave generated by the carrier wave generator 214 by 90 ° is provided. The carrier wave whose phase is shifted by the phase converter 240 and the RFID tag 9 received by the RFID tag reader antenna 61 are provided. A second mixer 232 for multiplying the reflected wave, a second bandpass filter 233 for extracting only a signal of a necessary band from the second mixer 232, and an output of the second bandpass filter 233 are amplified and amplified. And a second amplifier 234 for supplying to the two limiter 236.

  The signal output from the first limiter 230 and the signal output from the second limiter 236 are input to the signal processing circuit 202 and processed. Output signals from the first amplifier 228 and the second amplifier 234 are also input to a received signal strength indicator (RSSI) 238, and a signal RSSI indicating the strength of these signals is input to the signal processing circuit 202. ing. That is, in the RFID tag reader 60 according to the present invention, the reflected wave from the RFID tag 9 is demodulated by so-called IQ orthogonal demodulation, and tag information from the RFID tag 9 is acquired.

With such a configuration, the RFID tag reader 60 performs wireless communication with the RFID tag 9 to write various types of information to the RFID tag 9 or read tag information from the RFID tag 9. The RFID tag reader 60 only needs to have a function of reading at least tag information from the RFID tag 9. That is, the RFID tag reader 60 according to the present invention transmits a carrier wave based on a predetermined inquiry signal supplied at regular intervals by the control circuit 201 and the signal processing circuit 202, and transmits a reflected wave returned from the RFID tag 9 to the signal processing circuit. It suffices if the tag information from the RFID tag 9 can be acquired by demodulating at 202.

In addition, as shown in FIG. 5, the RFID tag 9 includes an antenna unit 301 that performs electrostatic coupling with the RFID tag reader antenna 61 of the RFID tag reader 60 for communication, and rectification that rectifies the carrier wave received by the antenna unit 301. Unit 302, power source unit 303 for storing energy of the carrier wave rectified by the rectifier unit 302, and clock extraction unit 304 that extracts a clock signal from the carrier wave received by the antenna unit 301 and supplies the clock signal to the control unit 307. And a memory unit 305 functioning as an information storage unit capable of storing a predetermined information signal, a modem unit 306 connected to the antenna unit 301, a rectifier unit 302, a clock extraction unit 304, a modem unit 306, and the like. A control unit 307 for controlling the operation of the RFID tag 9 is provided. The control unit 307 performs control to store predetermined information in the memory unit 305 by communicating with the RFID tag reader 60, and information stored in the memory unit 305 in the modulation / demodulation unit 306 for the carrier wave received by the antenna unit 301. After performing modulation based on the signal, basic control such as control of reflecting back from the antenna unit 301 as a reflected wave is executed. That is, when receiving the inquiry carrier wave transmitted from the RFID tag reader 60 at regular intervals, the RFID tag 9 in the present invention reflects and returns the tag information stored in the memory unit 305 as a reflected wave from the antenna unit 301.

  Next, as shown in FIG. 6, the advertisement information management server 6 has a well-known workstation configuration and is provided with a CPU 20 that controls the advertisement information management server 6. The CPU 20 includes a ROM 21 that stores BIOS and the like. Also, a RAM 22 that temporarily stores various data and an I / O interface 40 that mediates data transfer are connected. The I / O interface 40 is connected with a communication control interface 41 that performs communication control for connecting to the base station 7 of the mobile phone 2 via the network 8. Further, the I / O interface 40 includes a video controller 23 for controlling a display 24 for displaying characters and the like, a key controller 25 for controlling a keyboard 26 as an input device, and a CD-ROM for reading a CD-ROM 29. The drive 28 and the hard disk device 30 are connected. The hard disk device 30 includes a program storage area 31 storing a program executed by the CPU 20, a tag information database 32 storing tag information of the RFID tag 9, a content information database 36, and history information storing request histories from the mobile phone 2. A database 38 is provided. The content information database 36 corresponds to the advertisement information storage means of the present invention, and the history information database 38 corresponds to the history information storage means of the present invention.

  Next, the data configuration of various types of information in the advertisement information management system 1 will be described with reference to FIGS. FIG. 7 is a conceptual diagram of a data configuration of the advertisement location information 400 transmitted from the RFID tag 9 to the mobile phone 2 via the RFID tag reader 60. FIG. 8 is a conceptual diagram of the data structure of the tag information database 32 provided in the hard disk device 30 of the advertisement information management server 6. FIG. 9 is a conceptual diagram of a data configuration of the content information database 36 provided in the hard disk device 30 of the advertisement information management server 6. FIG. 10 is a conceptual diagram of a data configuration of the history information database 38 provided in the hard disk device 30 of the advertisement information management server 6.

  As shown in FIG. 7, the advertisement place information 400 stored in the RFID tag 9 is composed of a header part 410 indicating the attribute of the advertisement place information 400 and an ID part 420 for identifying the advertisement place. . Of “01X” in the header portion 410, “01” indicates the position of the advertisement 3 in the vehicle (for example, the first vehicle), and “X” is the advertisement frame (clip portion) of the same hanging advertisement. 13 shows that all advertisements 3 installed in 13 are included, that is, the ID of the advertisement space 13. The ID section 420 is an identification number unique to the advertising space 13 to which the RFID tag 9 is attached.

  Next, as shown in FIG. 8, the tag information database 32 is configured as a set of tag information records for identifying the RFID 9, and corresponds to the record number 321 and the advertisement location information 400 that uniquely identify each record. Each item of the location ID 322, the installation location information 323, the content number 326, which is the content number corresponding to the location ID, and the title 327, which is the title of each content, is registered. The installation location information 323 is divided into installation location information 3231, installation location information 3232, installation location information 3233, and installation location information 3234, and a route name is registered in the installation location information 3231. In addition, the train number is registered in the installation location information 3232. In addition, the vehicle number is registered in the installation location information 3233. In addition, the number of the advertising space 13 is registered in the installation location information 3234. In addition, when each record includes a plurality of contents for one place ID, a plurality of contents numbers and titles corresponding to the contents are registered.

  Next, as shown in FIG. 9, in the content information database 36, the content content corresponding to the content number registered in the tag information database 32 is registered. Each item includes a title 362 that is the title of the content, a content browsing mode 363, a detailed information item 364 that is a detailed item of each browsing mode, a content content 365 that is actual content information, and a fee 366 that is fee information of each content. It is registered.

  Next, as shown in FIG. 10, the history information database 38 performs the requested processing when a line connection request is received from the mobile phone 2, and after all processing is completed and the line is disconnected, Is remembered. The history information database 38 includes an access date and time 381, which is the date and time when the line connection request was made, each of the transmitted location ID information 382, content number information 383, setting mode information 384, selection item information 385, and access article information 386. Items are memorized.

  Next, the operation of the advertisement information management system 1 will be described with reference to FIGS. First, the operation of the mobile phone 2 will be described with reference to FIGS. FIG. 11 is a flowchart of a main routine regarding advertisement information acquisition in the mobile phone 2. FIG. 12 is a flowchart of a subroutine of tag information reception processing performed in S19 of FIG. FIG. 13 is a flowchart of the subroutine of the mode setting process performed in S21 of FIG. FIG. 14 is a flowchart of the content request processing subroutine performed in S23 of FIG. FIG. 15 is a flowchart of a subroutine of content acquisition processing performed in S25 of FIG. FIG. 16 is a flowchart of the settlement processing subroutine performed in S113 of FIG. FIG. 17 is a flowchart of a subroutine of actual purchase processing performed in S117 of FIG. FIG. 18 is a flowchart of a subroutine of download processing performed in S121 of FIG. FIG. 19 is a flowchart of the index information processing subroutine performed in S123 of FIG. FIG. 20 is a diagram illustrating an example of a location ID display screen displayed on the LCD 53 of the mobile phone 2. FIG. 21 is a diagram showing an example of a title display screen displayed on the LCD 53 of the mobile phone 2. FIG. 22 is a diagram illustrating an example of a browsing mode selection screen displayed on the LCD 53 of the mobile phone 2.

  As shown in FIG. 11, in the cellular phone 2, first, in order to read information from the RFID tag 9 in the vicinity of the advertisement 3, a scan radio wave is transmitted (S1). Then, it is determined whether or not there is a response from the RFID tag 9 (S3). If there is no response (S3: NO), it is further determined whether or not a predetermined time has elapsed (S5), and if it is not timed out (S5: NO), the process returns to S3 and the response is returned again. Judge whether there is no. In the case of time-out (S5: YES), the process returns to S1 and transmits the scan radio wave again.

  When there is a response from the RFID tag 9 (S3: YES), a response radio wave is received (S7). Then, the location ID information is separated from the received response radio wave (S9), temporarily stored in the RAM 103 (S11), and the location ID is displayed on the LCD 53 as shown in FIG. 20 (S13). The place ID is the content of the advertisement place information 400 read from the RFID tag 9. When a plurality of RFID tags 9 exist in the vicinity of the mobile phone 2 and are within the reading range of the RFID tag reader 60, a plurality of location IDs are displayed. By displaying the location ID, the user can select the target RFID tag 9 for which related information is desired to be acquired. In the example of FIG. 20, the user is reading in the vicinity of the advertisement 3 in the train. As a result of the reading, the advertisement location information 400 of the RFID tag 9 of the advertisement space No. 15 and the advertisement space of No. 16 is read. “15x26458815” and “16x35226543” representing the frame number are displayed.

  Next, it is determined whether or not the displayed location ID is selected by the user (S15). In accordance with the display on the LCD 53, the user uses the decision button 56 to select an advertising space number as a place ID for which relevant information is to be obtained. If not selected (S15: NO), the process returns to S13 to continue displaying the advertising space number. When the advertisement frame number is selected (S15: YES), the advertisement information management server 6 is connected (S17). Then, tag information reception processing is performed for transmitting the place ID information corresponding to the selected advertisement frame number to the advertisement information management server 6 and receiving detailed tag information (S19). Details of the tag information reception process will be described later with reference to FIG.

  When the tag information receiving process is completed (S19), a mode setting process for setting a mode for browsing content based on the received tag information is performed (S21). Details of the mode setting process will be described later with reference to FIG.

  When the mode setting process is completed (S21), the setting mode is transmitted to the advertisement information management server 6 to acquire the detailed information item of the content in accordance with the mode from the advertisement information management server 6 and allow the user to select it. Detailed information item selection processing is performed (S23). The detailed information item selection process will be described later with reference to FIG.

  When the detailed information item selection process is completed (S23), a content acquisition process (S25) for acquiring content from the advertisement information management server 6 according to the selected detailed information item is executed, and then the process related to the RFID tag 9 is ended. . Details of the content acquisition process will be described later with reference to FIGS.

  Next, details of the tag information receiving process executed in S19 of FIG. 11 will be described with reference to FIG. First, the location ID information selected in S15 of FIG. 11 is transmitted to the advertisement information management server 6 (S41). This is a request for tag information corresponding to this location ID. Next, it is determined whether or not there is a response from the advertisement information management server 6 (S43). If there is no response (S43: NO), it is further determined whether or not a predetermined time has elapsed and timed out (S45). If not timed out (S45: NO), the process returns to S43 and the response is returned again. Judge whether there is no. In the case of timeout (S45: YES), the process returns to S41.

  When there is a response from the advertisement information management server 6 (S43: YES), the advertisement information management server 6 receives the tag information that is retrieved from the tag information database 32 and transmitted (S47). The received tag information is stored in the RAM 103 (S49). The tag information received here is stored in the tag information database 32 of the advertisement information management server 6, and the content of the data is the installation location information and content number corresponding to the advertisement frame number as shown in FIG. , Consists of a title. Since the tag information receiving process is completed, the process returns to the main routine of FIG.

  The mode setting process executed in S25 of FIG. 11 will be described with reference to FIG. As shown in FIG. 13, first, the title of the content of the target RFID tag 9 is extracted from the tag information received from the advertisement information management server 6 and stored in the RAM 103 in the tag information receiving process (S60). Then, the title is displayed on the LCD 53 as shown in FIG. 21 (S61). In the example of FIG. 21, “weekly xx” and “movie ΔΔ”, which are content titles corresponding to the previously selected “15x26458815”, are displayed.

  Next, it is determined whether or not the displayed title has been selected by the user (S63). If it is not selected (S63: NO), the process returns to S61 to continue displaying the title. When a title is selected (S63: YES), the selected title and its content number are stored in the RAM 103 (S64). Then, a browsing mode selection screen as shown in FIG. 22 is displayed on the LCD 53 (S65).

  The browsing mode selection screen shows the title of the target content, and the user can set the browsing mode for how to browse the content. In this embodiment, three types of viewing modes are displayed: “1. View table of contents”, “2. Download (pay)”, and “3. Purchase the real thing”. When the viewing mode is common regardless of which title is selected, the viewing mode may be stored in a program stored in the ROM of the mobile phone 2 or when the viewing mode is changed depending on the title. May be configured to store the browsing mode item in the record of the tag information database 32 and receive it in the tag information receiving process.

  Next, it is determined whether one of the displayed browsing modes has been selected by the user (S67). If it is not selected (S67: NO), the process returns to S65 and the display of the browsing mode setting screen is continued. When the browsing mode is selected (S67: YES), the selected mode (setting mode) is stored in the RAM 103 to be transmitted to the advertisement information management server 6 (S69). Then, the process returns to the main routine of FIG.

  Next, the detailed information item selection process executed in S23 of FIG. 11 will be described with reference to FIG. As shown in FIG. 14, first, the content number stored in the RAM 103 and the setting mode, for example, “01, download” are transmitted to the advertisement information management server 6 (S81). This is a request for a detailed information item corresponding to the content number and setting mode. Next, it is determined whether or not there is a response from the advertisement information management server 6 (S83). If there is no response (S83: NO), it is further determined whether or not a predetermined time has elapsed (S85). If it is not timed out (S85: NO), the process returns to S83 and the response is returned again. Judge whether there is no. In the case of timeout (S85: YES), the process returns to S81.

  When there is a response from the advertisement information management server 6 (S83: YES), a detailed information item is received (S87). Then, the received detailed information item is stored in the RAM 103 (S89). The detailed information item received here is stored in the content information database 36 of the advertisement information management server 6, and what is sent is the content of the detailed information item 364 as shown in FIG. In the above example, if the transmitted content number and setting mode are “001, download”, “2-1 overall download” and “2-2 outside all content” are transmitted and received.

  Next, the stored detailed information items are displayed on the LCD 53 (S91). Then, it is determined whether one of the displayed detailed information items has been selected by the user (S93). If not selected (S93: NO), the process returns to S91 to continue displaying the detailed information item selection screen. When the detailed information item is selected (S93: YES), the selected detailed information item is stored in the RAM 103 in order to transmit it to the advertisement information management server 6 (S95). For example, it is assumed that “2-2 outside all contents” is selected and stored from the two detailed items in the previous example. Then, the process returns to the main routine of FIG.

  Next, the content acquisition process executed in S25 of FIG. 11 will be described with reference to FIGS. First, as shown in FIG. 15, the content number and selection items stored in the RAM 103 are transmitted to the advertisement information management server 6 (S111). For example, in the previous example, “001, 2-2, all contents outside” is transmitted. This is a request for content information corresponding to the content number and selection item. Next, it is determined whether or not there is a response from the advertisement information management server 6 (S113). If there is no response (S113: NO), it is further determined whether or not a predetermined time has elapsed (S115). If it is not timed out (S115: NO), the process returns to S113 and the response is returned again. Judge whether there is no. In the case of timeout (S115: YES), the process returns to S111.

  If there is a response from the advertisement information management server 6 (S113: YES), the content information is received (S117). Then, the received content information is stored in the RAM 103 (S119). The content information received here is stored in the content information database 36 of the advertisement information management server 6, and the content corresponding to the content number and the selection item as shown in FIG. 9 is sent. It is data of contents 365 and charges 366. In the previous example, the transmission instruction information to the external device and the charge information related thereto are transmitted.

  Next, payment processing for the acquired content is performed (S121). Here, since it is assumed that the contents that can be acquired are paid, the fee is settled. In the case of a mobile phone, the mobile phone carrier often pays monthly call charges or data communication charges, so it is easy to add payment to the charge. In this case as well, the payment process is performed by charging and requesting approval. In the case of using a portable information terminal other than a mobile phone, a configuration is possible in which payment is made using a credit card in a payment process or withdrawal from a bank account is performed. Details of the settlement process will be described later with reference to FIG.

  When the settlement process is completed (S121), it is determined whether or not the selected information item is a purchase of an actual product such as a medium such as a magazine or a product itself that has been posted in an advertisement (S123). In the case of purchasing the actual product (S123: YES), a procedure for purchasing and sending the actual product is performed (S125). Details of the actual purchase process will be described later with reference to FIG.

  When the purchase is not an actual purchase (S123: NO), it is determined whether or not the setting mode is “2. Download” (S127). In the case of downloading (S127: YES), download processing is performed (S129). Details of the download process will be described later with reference to FIG.

  If it is not a download (S127: NO), the table of contents information is selected as the setting mode, and the table of contents information processing for acquiring the contents is performed (S131). Then, the process returns to the main routine of FIG. Details of the table of contents information processing will be described later with reference to FIG.

  Next, details of the settlement process executed in S121 of FIG. 15 will be described with reference to FIG. As shown in FIG. 16, first, fee information for content acquisition is extracted from the content information stored in the RAM 103 (S140). Then, the fee is displayed and a settlement screen for confirming the approval is displayed on the LCD 53 (S141). Next, it is determined whether or not payment has been accepted (S143). If not approved (S143: NO), the process returns to S21 of the main routine of FIG. If the approval is accepted (S143: YES), the settlement approval information is transmitted to the advertisement information management server 6 (S145). Then, it is determined whether or not there is a response from the advertisement information management server 6 (S147). If there is no response (S147: NO), the settlement information is transmitted again (S145). If there is a response (S147: YES), a screen to the effect that payment has been completed is displayed on the LCD 53. Then, the process returns to the content acquisition process routine of FIG.

  Next, details of the actual purchase process executed in S125 of FIG. 15 will be described with reference to FIG. As shown in FIG. 17, first, a purchase screen displaying a product name and a delivery address is displayed on the LCD 53 (S171). As the delivery address, a home address registered in advance with a mobile phone carrier is displayed as a default value, but can be changed. Therefore, the user is allowed to select whether or not to send to the registered address. And it is judged whether it sends to a registered address (S173). In the case of sending to the registered address (S173: YES), the process proceeds to S177 and requests the advertisement information management server 6 to send the product to the registered address. When not sending to a registered address (S173: NO), a delivery address input screen is displayed on LCD53 (S175), and a user inputs a delivery address. Then, the delivery address is transmitted to the advertisement information management server 6 to request delivery of the product (S177). Then, it is determined whether or not there is a response from the advertisement information management server 6 (S179), and when there is no response (S179: NO), it is further determined whether or not a predetermined time has elapsed and a timeout has occurred ( If it is not time-out (S181: NO), it returns to S179 and judges again whether there is no response. In the case of time-out (S181: YES), the process returns to S177 to request the sending of goods again. If there is a response from the advertisement information management server 6 (S179: YES), a purchase completion screen is displayed on the LCD 53 (S183), the process returns to the content acquisition process routine of FIG. 15, and further to the main routine of FIG. Return and end all processing.

  Next, details of the download processing executed in S129 of FIG. 15 will be described based on FIG. First, as shown in FIG. 18, it is determined whether or not the download information is already included in the content information received in S117 of FIG. 15 and the download is completed (S201). When the selected detailed information item is “2-1 download”, the content content has already been transmitted from the content information database 36 as content information. If it has already been downloaded (S201: YES), a screen indicating that the download has been completed is displayed on the LCD 53 (S203). Next, the downloaded content is browsed on the LCD 53 (S205). Then, the process returns to the content acquisition process routine of FIG. 15, and then returns to the main routine of FIG. 11 to end all the processes.

  If not already downloaded (S201: NO), it is not directly downloaded to the mobile phone 5, but is transmitted from the advertisement information management server 6 to the external device. Therefore, a transmission destination selection screen for allowing the user to select either a mail address or a FAX number as the transmission destination is displayed on the LCD 53 (S206). When sending to the designated e-mail address (S207: YES), an input screen for inputting the e-mail address is displayed (S209), the input is accepted, and the inputted address is sent to the advertisement information management server 6. Then, a request is made to transmit the contents to the address (S211). Then, it is determined whether or not there is a response from the advertisement information management server 6 (S213). If there is no response (S213: NO), a transmission request is made again (S211). If there is a response (S213: YES), a process completion screen is displayed on the LCD 53 (S215). Then, the process returns to the content acquisition process routine of FIG. 15, and then returns to the main routine of FIG. 11 to end all the processes.

  If it is not sent to the mail address (S207: NO), it is a case of sending to the FAX number, so a screen for inputting the FAX number is displayed (S217). Then, the input FAX number is received, and a request is made to transmit the content contents to the number (S219). Then, it is determined whether or not there is a response from the advertisement information management server 6 (S221). If there is no response (S221: NO), a transmission request is made again (S219). If there is a response (S221: YES), a processing completion screen is displayed on the LCD 53 (S215). Then, the process returns to the content acquisition process routine of FIG. 15, and then returns to the main routine of FIG. 11 to end all the processes.

  Next, details of the index information processing executed in S131 of FIG. 15 will be described with reference to FIG. As shown in FIG. 19, first, it is determined whether or not the selected detailed information item is a summary browsing (S241). In the case of browsing the summary (S241: YES), since the summary content data has already been received as the content information, it is displayed on the LCD 53 (S243). Then, the process returns to the content acquisition process routine of FIG. 15, and then returns to the main routine of FIG. 11 to end all the processes.

  If the summary is not browsed (S241: NO), download of a part of the content is performed. Therefore, according to the download processing subroutine shown in FIG. A process of transmitting a partial content to the number is performed (S245). Then, the process returns to the content acquisition process routine of FIG. 15, and then returns to the main routine of FIG. 11 to end all the processes.

  Next, the operation of the advertisement information management server 6 will be described with reference to FIGS. FIG. 23 is a flowchart of the main routine of the advertisement information providing process of the advertisement information management server 6. FIG. 24 is a flowchart of the tag information search process subroutine performed in S309 of FIG. FIG. 25 is a flowchart of the detailed information item search processing subroutine performed in S317 of FIG. FIG. 26 is a flowchart of a subroutine of content information search processing performed in S325 of FIG. FIG. 27 is a flowchart of a history information processing process executed by the advertisement information management server 6.

  As shown in FIG. 23, it is first determined whether or not there is a connection request from the mobile phone 2 (S301). If there is no connection request (S301: NO), the determination in S301 is repeated until a connection request is made. If there is a connection request (S301: YES), line connection processing is performed (S303). Then, it is determined whether the information transmitted from the mobile phone 2 is a request for tag information (S305). In the case of a tag information request (S305: YES), the location ID information of the RFID tag that is the target of the tag information request has been transmitted, and is received (S307). Next, tag information search processing for searching for tag information corresponding to the location ID from the tag information database 32 is performed (S309). Details of the tag information search processing will be described later with reference to FIG.

  When tag information to be transmitted to the mobile phone 2 is extracted by the tag information search process (S309), the extracted tag information is transmitted to the mobile phone 2 (S311). Then, the process returns to S305.

  On the other hand, if the information transmitted from the mobile phone 2 is not a request for tag information (S305: NO), it is determined whether or not the set viewing mode is notified (S313). When it is a notification of the setting mode (S313: YES), information (content number information) indicating the number of the content to be browsed and information (setting mode information) indicating the set viewing mode are transmitted from the mobile phone 2. Since it has been received, this is received (S315). For example, it is assumed that the received content number information is 001 and the setting mode information is “2. Download”. Next, a detailed item search process for searching for and retrieving detailed information items of content corresponding to the content number and the browsing mode from the content information database 36 is performed (S317). Details of the detailed information item search processing will be described later with reference to FIG.

  When the detailed information item to be transmitted to the mobile phone 2 is extracted by the detailed information item search process (S317), the extracted detailed information item is transmitted to the mobile phone 2 (S319). Then, the process returns to S305.

  On the other hand, if the information transmitted from the mobile phone 2 is not a notification of the setting mode (S313: NO), it is determined whether or not it is a request for content information (S321). In the case of a request for content information (S321: YES), since the content number information to be requested and the selected detailed information item (selection item information) are transmitted from the mobile phone 2, this is received (S323). ). For example, it is assumed that the received content number information is 001 and the selection item information is “2-2 All content outside”. Next, a content information search process for searching for and retrieving content information of content corresponding to the content number and selection item information from the content information database 36 is performed (S325). Details of the content information search processing will be described later with reference to FIG.

  When the content information to be transmitted to the mobile phone 2 is extracted by the content information search process (S325), the extracted content information is transmitted to the mobile phone 2 (S327). Then, the process returns to S305.

  On the other hand, if the information transmitted from the mobile phone 2 is not a request for content information (S321: NO), it is determined whether or not it is a request for payment processing (S329). If it is a request for payment processing (S329: YES), since the charge to be settled and information of user approval (payment information) are transmitted from the mobile phone 2, they are received (S331). Then, based on the received payment information, a payment process such as transmitting billing information to the mobile phone carrier is performed (S335). Then, when the settlement process is completed, settlement completion information is transmitted to the mobile phone 2 (S337). Then, the process returns to S305.

  If the information transmitted from the mobile phone 2 is not a settlement processing request (S329: NO), it is determined whether or not the request is for sending / transmitting content information or the actual product to the outside (S339). In the case of such an external transmission / delivery request (S339: YES), since the transmission destination / destination information is transmitted from the mobile phone 2, it is received (S341). Then, based on the received information, a procedure for transmitting content information or sending a product to a designated address is performed (S343). When these transmission / delivery processes are completed, transmission / transmission completion information is transmitted to the mobile phone 2 (S345). Then, the process returns to S305.

  If the information transmitted from the mobile phone 2 is not an external transmission / transmission request (S339: NO), other processing is executed (S347), and line disconnection processing is performed (S349). After the line is disconnected, the location ID information, content number information, setting mode information, selection item information, and access time for the connection requests processed so far are stored in the history information database (S351). As a result, the access record is stored and can be used in the history information processing described later. Then, the process returns to S301.

  Next, details of the tag information search processing executed in S309 of FIG. 23 will be described with reference to FIG. First, the tag information database 32 is opened (S401). In the following, processing is performed for each record in order from the first record. First, one record of tag information is read (S403). Next, it is determined whether or not the location ID information received from the mobile phone 2 (FIG. 23, S307) matches the location ID of the record read in S403 (S409). If they do not match (S409: NO), the process returns to S403 to read the next record.

  If the location ID information matches the location ID of the record read in S403 (S409: YES), the tag information of that record corresponds to the RFID tag 9 requested, so that tag information The contents of the record are stored in the RAM 22 for transmission (S411). Then, the tag information database 32 is closed (S413), and the process returns to the server main routine of FIG.

  Next, details of the detailed item search processing executed in S317 of FIG. 23 will be described with reference to FIG. First, the content information database 36 is opened (S431). In the following, processing is performed for each record in order from the first record. First, one record of content information is read (S433). For example, in the example of the content information database 36 of FIG. 9, “content number: 001”, “title: weekly XX”, “viewing mode: 1. table of contents information”, “detailed information item” of the record in the first line in S433. "1-1 summary (free)", "content content: content summary information", and "charge: 0 yen" are read.

  Next, it is determined whether or not the content information record ends, that is, whether or not reading could not be performed in S433 (S435). If the content information record ends (S435: YES), the content information database 36 is closed (S437). Then, the process returns to the server main routine of FIG.

  If the content information record is not the end (S435: NO), it is determined whether or not the content number information received in S315 of FIG. 23 matches the content number of the record read in S433 (S439). If they do not match (S439: NO), the process returns to S433 to read the next record.

  If the content number information matches the content number of the record read in S433 (S439: YES), the content of that record is to be browsed. The mode item is extracted (S441). For example, in the previous example, since the received content number information is 001, it matches the content number of the record in the first row. Therefore, “1. Contents information” which is the mode item of the record in the first line is extracted.

  Next, it is determined whether or not the mode item extracted here matches the setting mode information received in S315 of FIG. 23 (S445). If they do not match (S445: NO), the process returns to S433 to read the next record. In the previous example, since the received setting mode information is “2. Download”, it does not match the mode item “1. Contents information” that has just been read, so the process returns to S433 to read the record in the second line.

  In this example, since the mode item to be taken out is “1. Table of contents information” even in the second and third round processing, NO is determined in S445, and the record in the fourth row is read out in the fourth round processing. Since the mode item is “2. Download”, it matches the received setting mode information (S445: YES). Therefore, “2-1 entire download”, which is the content of the detailed information item of the record, is stored in the RAM 22 as information to be transmitted (S447). Then, the process returns to S433 to process the next record.

  In the next round of processing, the content number information still matches the content number of the read record (S439: YES), and the retrieved mode item also matches “2. Download” (S445: YES). ), The contents of the detailed information item of the record, “2-2 outside all contents” is stored in the RAM 22 as information to be transmitted (S447). Then, the process returns to S433 to process the next record. Through the processing so far, “2-1 whole download 2-2 outside all contents” is stored in the RAM 22 as the detailed information item to be transmitted.

  In the next round of processing, the content number information matches the content number of the read record (S439: YES), but the mode item extracted in S441 is “3. Since they do not match (S445: NO), the process returns to S433.

  As described above, all the records in the content information database 36 are processed in order. When the records are completed (S435: YES), the content information database 36 is closed (S437), and the process returns to the main routine of the server in FIG. .

  Next, details of the content information search processing executed in S325 of FIG. 23 will be described with reference to FIG. First, the content information database 36 is opened (S461). In the following, processing is performed for each record in order from the first record. First, one record of content information is read (S463).

  In the example of the content information database 36 in FIG. 9, “content number: 001”, “title: weekly XX”, “viewing mode: 1. table of contents information”, “detailed information item: 1” of the record in the first line in S463. −1 summary (free), “content content: content summary information”, and “charge: 0 yen” are read.

  Next, it is determined whether or not the content information record is completed, that is, whether or not reading could not be performed in S463 (S465). If the content information record ends (S465: YES), the content information database 36 is closed (S467). Then, the process returns to the server main routine of FIG.

  If the content information record is not the end (S465: NO), it is determined whether or not the content number information received in S323 of FIG. 23 matches the content number of the record read in S463 (S469). If they do not match (S469: NO), the process returns to S463 to read the next record.

  If the content number information matches the content number of the record read in S463 (S469: YES), the content of that record is to be browsed. A detailed information item is extracted (S471). For example, in the previous example, since the received content number information is 001, it matches the content number of the record in the first row. Therefore, “1-1 summary (free)” which is the detailed information item of the record in the first row is taken out.

  Next, it is determined whether or not the detailed information item extracted here matches the selection item information received in S323 of FIG. 23 (S475). If they do not match (S475: NO), the process returns to S463 to read the next record. In the previous example, since the received selection item information is “2-2 outside all contents”, it does not match the mode item “1-1 summary (free)” that has just been read out, so the process returns to S463, and the second line Read the eye record.

  In this example, the detailed information item extracted in the second round of processing is “1-2 partial content download”, and the detailed information item extracted in the third round of processing is “1-3 partial content outside”. The detailed information item extracted in the fourth round of processing is “2-1 whole download”, and none of them matches the selection item information “2-2 outside all content” (S475: NO). . Therefore, the process returns to S463 and the record in the fifth line is read.

  In the next round of processing, the content number information still matches the content number of the read record (S469: YES), and the extracted detailed information item also matches “2-2 outside all content”. Therefore (S475: YES), the “sending / transmission instruction information”, which is the content of the record, is stored in the RAM 22 as information to be transmitted (S477). Then, the process returns to S463 to process the next record.

  In the processing of the next round, the content number information matches the content number of the read record (S469: YES), but the detailed information item extracted in S471 is “3-1 buy magazine” and is selected. Since it does not match the item information (S475: NO), the process returns to S463.

  As described above, all the records in the content information database 36 are processed in order. When the records are completed (S465: YES), the content information database 36 is closed (S467), and the process returns to the main routine of the server in FIG. .

  Next, with reference to FIG. 27, the history information processing performed by the advertisement information management server 6 will be described. In the present embodiment, it is assumed that several menus are prepared as history information processing. However, the history information database 38 is a well-known database configuration, and is not limited thereto. It can be processed freely.

  First, it is determined whether the access count menu for each content is selected (S481). If it is the number of accesses for each content (S481: YES), the number of accesses is specified by sequentially specifying the content numbers. Specifically, the number of accesses is counted by counting the number of records for which the content number item 383 of the history information database 38 matches the designated content number (S483). Then, it is determined whether or not the counting process has been completed for all content numbers (S485). When all the contents are completed (S485: YES), the result is displayed on the display 24 (S505), and the history information processing process is terminated. If not completed yet (S485: NO), the process returns to S483, and the access count process is performed for the next designated content number.

  By the above processing, for example, the number of accesses for each content number in one advertising medium is displayed. Therefore, by displaying the access ranking for each content in the advertising medium in a graph or the like, the user can easily achieve the advertising effect for each content. I can grasp.

  If the number of accesses per content is not counted (S481: NO), it is determined whether or not the number of accesses is the number of advertisements 3 (S487). Usually, a plurality of advertisements 3 of the same content are published on various vehicles and the like, and this is a menu for analyzing the number of accesses for each one. If the number of accesses to the advertisement is counted (S487: YES), the number of location tag IDs of records whose content number item 383 of the history information database 38 matches the designated content number is counted (S489). Next, the number of accesses is counted by counting the number of records whose content number item 383 matches the designated content number (S491). Then, the number of accesses obtained in S491 is divided by the number of location tag IDs obtained in S489 (S493). As a result, the average number of accesses per location is obtained. Then, it is determined whether the number of accesses for each number of advertisements has been obtained for all content numbers (S495). When all contents are completed (S495: YES), the results are displayed as a list on the display 24 (S505), and the history information processing process is terminated. If it has not been completed yet (S495: NO), the process returns to S489, and processing for obtaining the number of accesses for each number of advertisements for the next designated content number is performed.

  From the above, for example, the number of advertising spaces displaying advertising media for the same content is first obtained, and then the total number of accesses for the content is obtained, so the total number of accesses is the number of advertising spaces. By dividing, the average number of accesses per advertisement for each content is obtained, and the results are displayed as a list. Therefore, it is possible to distinguish and grasp whether there are many accesses due to the large number of advertisements or whether there are many accesses because of the popularity of the content. Further, since a plurality of content numbers can be designated, the number of accesses between these contents can be grasped in comparison.

  On the other hand, if it is not a menu for obtaining the number of accesses for each number of advertisements (S487: NO), it is determined whether or not the menu is an access number comparison menu for each advertisement place (S497). If it is the number of accesses for each place (S497: YES), a record having the place ID on the route to be extracted is extracted by matching with the tag information database 32 (S499). Then, the total number of accesses to the location ID is obtained (S501). Since the number of accesses for each route is obtained as described above, the result is displayed on the display 24 (S505), and the history information processing process is terminated.

  In the above process, the number of accesses for each designated route is extracted. For example, if the number of accesses is counted for each designated advertising space in the train, or the number of accesses for each station is counted. It is possible to grasp the advertising effect for each place in the train or each station.

  If it is not compared with the number of accesses for each location (S497: NO), other designated processing designated by the user is executed (S503), the result is displayed on the display 24 (S505), and the history information processing processing is performed. finish. As other processes, for example, a process of counting the number of accesses by time zone, comparing the value of the advertisement place from the number of accesses and the access time for each advertisement frame number for the same content, and the like can be considered.

  As described above, according to the advertisement information management system 1 of the present embodiment, the RFID tag 9 attached to the advertisement 3 is read from the mobile phone 2 and requested to the advertisement information management server storing the information corresponding thereto. In addition, it is possible to perform consumption behavior such as taking out necessary information and browsing it on the spot or purchasing a product. The history of requesting such advertisement information is stored in the advertisement information management server 6 so that the advertiser can process the history information to analyze and verify the advertisement effect. It can be used as a reference for advertisements.

  In the above embodiment, the CPU 101 of the mobile phone 2 that transmits the content number and the selection item in S111 of the flowchart of FIG. 15 functions as the advertisement information requesting unit of the present invention. Further, the CPU 101 of the mobile phone 2 that executes the content information receiving process in S117 of the flowchart of FIG. 15 functions as the advertisement information receiving means of the present invention. Further, the CPU 20 of the advertisement information management server 6 that receives the content number information and the setting mode information in S315 of the flowchart of FIG. 23 and receives the selection item information in S323 functions as a request receiving unit of the present invention. Further, the CPU 20 of the advertisement information management server 6 that executes the detailed information item search process in S317 of the flowchart of FIG. 23 and executes the content information search process in S325 functions as the advertisement information extraction unit of the present invention. Further, the CPU 20 of the advertisement information management server 6 that transmits the detailed information item in S319 of the flowchart of FIG. 23 and transmits the content information in S327 functions as the advertisement information transmitting means of the present invention. Further, the CPU 20 of the advertisement information management server 6 that executes the history information processing in the flowchart of FIG. 27 functions as the history information processing means of the present invention.

  Further, the present invention is not limited to the above embodiment, and various modifications can be made. For example, in the above embodiment, the history information is processed by the advertisement information management server 6, but a management terminal connected to the advertisement information management server 6 is provided, and the advertisement information management server is connected to the management terminal. 6 may be configured to request transmission of history information and process the received history information at the management terminal. FIG. 28 is a system configuration diagram of the advertisement information management system 1 when a management terminal is installed. FIG. 29 is a block diagram showing an electrical configuration of the management terminal 5. FIG. 30 is a flowchart of the history information transmission process executed by the advertisement information management server 6 of this modification. FIG. 31 is a flowchart of the management terminal 5.

  As shown in FIG. 28, in the advertisement information management system 1 of this modification, the RFID tag 9 attached to the advertisement 3, the mobile phone 2 provided with the RFID reader for reading the RFID tag, the mobile phone 2 and the base station 7 The advertisement information management server 6 is connected to the advertisement information management server 6 via the network 8 and the advertisement information management server 6 is connected to the advertisement information management server 6 via the network 8.

  As shown in FIG. 29, the management terminal 5 is configured by a known personal computer. The management terminal 5 is provided with a CPU 520 that controls the management terminal 5. The CPU 520 includes a ROM 521 that stores BIOS and the like, a RAM 522 that temporarily stores various data, and an I that mediates data transfer. / O interface 540 is connected. The I / O interface 540 is connected to a communication control interface 541 that performs communication control for connecting to the advertisement information management server 6 via the network 8. The I / O interface 540 includes a video controller 523 for controlling a display 524 for displaying characters and the like, a key controller 525 for controlling a keyboard 526 as an input device, and a CD-ROM for reading a CD-ROM 529. A drive 528 is connected to a hard disk device 530 storing a program executed by the CPU 520 and various data.

  Next, the history information transmission process executed by the advertisement information management server 6 will be described with reference to FIG. First, it is determined whether or not there is a connection request from the management terminal 5 (S521). If there is no connection request (S521: NO), S521 is repeated until a connection request is made. If there is a connection request (S521: YES), a history information request is received from the management terminal 5 (S522). The history information request received here includes extraction conditions for the requested history information, for example, the date and time of access, designation of the location, etc., so that history information in accordance with these conditions is extracted from the history information database 38. (S523). Since the history information database 38 has a known database configuration, desired data can be extracted by a known method. Next, the history information extracted in S523 is transmitted to the management terminal 5 (S525). Then, the line with the management terminal 5 is disconnected (S527), and the process ends.

  Next, processing of the management terminal 5 will be described with reference to FIG. First, it is determined whether or not the advertisement information management server 6 is requested to transmit history information (S540). If no history information is requested (S540: NO), the process proceeds to S557 to determine whether or not to process the history information. When requesting history information (S540: YES), a line connection request is transmitted to the advertisement information management server 6 (S541). Then, it is determined whether or not there is a response from the server (S543). If there is no response (S543: NO), it is further determined whether or not a predetermined time has elapsed and timed out (S545). If not timed out (S545: NO), the process returns to S543 and the response is returned again. Judge whether there is no. In the case of time-out (S545: YES), the process returns to S541 and transmits a line connection request to the advertisement information management server 6 again.

  If there is a response from the advertisement information management server 6 (S543: YES), the advertisement information management server 6 is requested to transmit history information (S547). Here, the advertisement information management server 6 may be requested to transmit all history information stored in the history information database 38, and various conditions (designation of access period, location of the advertisement 3) May be requested to send filtered history information.

  Next, it is determined whether or not there is a response from the server (S549). If there is no response (S549: NO), it is further judged whether or not a predetermined time has elapsed and timed out (S551). If not timed out (S551: NO), the process returns to S549 and the response is returned again. Judge whether there is no. In the case of timeout (S551: YES), the process returns to S547 and requests the advertisement information management server 6 to transmit history information again.

  When there is a response from the advertisement information management server 6 (S549: YES), the advertisement information management server 6 receives history information that is retrieved from the history information database 38 and transmitted (S553). The received history information is stored in the RAM 22 or the hard disk device 530 (S555). Next, it is determined whether to process the received and stored history information (S557). The same applies when no history information is requested (S540: NO). When only processing is performed without requesting history information, the history information previously received and stored in the hard disk device 530 is processed.

  If the history information is to be processed (S557: YES), the process proceeds to the history information processing (S559). Details of the history information processing process are the same as in the case where the history information processing process is executed in the advertisement information management server 6 in the above-described embodiment (FIG. 27), and a description thereof will be omitted. When the history information is not processed (S557: NO), the entire process is terminated.

  As described above, according to the advertisement information management system 1 of the present modification, the RFID tag 9 attached to the advertisement 3 is read from the mobile phone 2 and information corresponding to this is stored as in the above-described embodiment. It is possible to perform a consumption action such as requesting the advertisement information management server, taking out necessary information and browsing it on the spot, or purchasing a product. The history of requesting such advertisement information is stored in the advertisement information management server 6. Further, the advertiser side can use the management terminal 5 to receive necessary history information from the advertisement information management server 6 and process it to analyze and verify the advertisement effect. It can be used as a reference for advertisements.

  In the modified example, the CPU 20 of the advertisement information management server 6 that executes the history information transmission process of the flowchart of FIG. 29 functions as the history information transmission means of the present invention. Further, the CPU 520 of the management terminal 5 that requests the advertisement information management server 6 to transmit history information in S547 of FIG. 31 serves as the history information requesting means of the present invention, and the CPU 520 of the management terminal 5 that receives history information in S553 of the present invention. Function as history information receiving means. Furthermore, the CPU 520 of the management terminal 5 that executes the history information processing in S559 of FIG. 31 functions as the history information processing means of the present invention.

1 is an overall conceptual diagram of an advertisement information management system 1. FIG. 1 is an external view of a mobile phone 2 and an RFID tag 9 constituting an advertisement information management system 1. FIG. 3 is a block diagram showing an electrical configuration of the mobile phone 2. FIG. 2 is a block diagram showing an electrical configuration of an RFID tag reader 60. FIG. 2 is a block diagram showing an electrical configuration of an RFID tag 9. FIG. 3 is a block diagram showing an electrical configuration of an advertisement information management server 6. FIG. 6 is a conceptual diagram of a data configuration of advertisement location information 400 transmitted from the RFID tag 9 to the mobile phone 2 via the RFID tag reader 60. FIG. 4 is a conceptual diagram of a data configuration of a tag information database 32 provided in the hard disk device 30 of the advertisement information management server 6. FIG. 4 is a conceptual diagram of a data configuration of a content information database 36 provided in the hard disk device 30 of the advertisement information management server 6. FIG. 4 is a conceptual diagram of a data configuration of a history information database 38 provided in the hard disk device 30 of the advertisement information management server 6. FIG. 4 is a flowchart of a main routine regarding advertisement information acquisition in the mobile phone 2. 12 is a flowchart of a subroutine of tag information reception processing performed in S19 of FIG. It is a flowchart of the subroutine of the mode setting process performed by S21 of FIG. It is a flowchart of the subroutine of the content request process performed by S23 of FIG. It is a flowchart of the subroutine of the content acquisition process performed by S25 of FIG. It is a flowchart of the subroutine of the payment process performed by S113 of FIG. It is a flowchart of the subroutine of the actual purchase process performed by S117 of FIG. It is a flowchart of the subroutine of the download process performed by S121 of FIG. 16 is a flowchart of a table of contents information processing performed in S123 of FIG. 6 is a diagram showing an example of a place ID display screen displayed on the LCD 53 of the mobile phone 2. FIG. 6 is a diagram showing an example of a title display screen displayed on the LCD 53 of the mobile phone 2. FIG. 6 is a diagram showing an example of a browsing mode selection screen displayed on the LCD 53 of the mobile phone 2. FIG. 4 is a flowchart of a main routine of advertisement information providing processing of the advertisement information management server 6. It is a flowchart of the subroutine of the tag information search process performed by S309 of FIG. It is a flowchart of the subroutine of the detailed information item search process performed by S317 of FIG. It is a flowchart of the subroutine of the content information search process performed by S325 of FIG. 5 is a flowchart of a history information processing process executed by the advertisement information management server 6. It is a system configuration figure of advertising information management system 1 when a management terminal is installed. 3 is a block diagram showing an electrical configuration of a management terminal 5. FIG. It is a flowchart of the history information transmission process which the advertisement information management server 6 performs. It is a flowchart of the management terminal 5. FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertisement information management system 2 Mobile phone 3 Hanging advertisement 5 Management terminal 6 Advertisement information management server 8 Network 9 RFID tag 20 CPU
22 RAM
30 Hard Disk Device 32 Tag Information Database 36 Content Information Database 38 History Information Database 53 LCD
54 keys 60 tag reader 101 CPU
102 ROM
103 RAM
210 Transmission unit 212 Reception unit 520 CPU
522 RAM

Claims (14)

Advertisement information corresponding to the wireless tag connected to the wireless tag provided in or near the advertisement medium, a portable information terminal capable of reading information stored in the wireless tag, and the portable information terminal via a network An advertisement information management system comprising an advertisement information management server storing
The wireless tag is
Stores identification information to distinguish it from other wireless tags,
The portable information terminal
Reading means for reading the identification information stored in the wireless tag;
Advertisement information requesting means for requesting the advertisement information management server for advertisement information corresponding to the identification information of the wireless tag read by the reading means;
Advertising information receiving means for receiving advertising information transmitted from the advertising information management server in response to a request by the advertising information requesting means;
Display means for displaying the advertisement information received by the advertisement information receiving means,
The advertisement information management server
Advertisement information storage means for storing advertisement information corresponding to the identification information of the wireless tag in advance;
Request receiving means for receiving the advertisement information request transmitted from the portable information terminal;
Advertisement information extracting means for extracting advertisement information corresponding to the advertisement information request received by the request receiving means from the advertisement information storage means;
Advertising information transmitting means for transmitting the advertising information extracted by the advertising information extracting means to the portable information terminal;
An advertisement information management system comprising: history information storage means for storing history information of the advertisement information request received by the request receiving means.   The advertisement information storage means includes at least one of position information indicating a placement of an advertisement identified by the wireless tag, a detailed information item that is an item of detailed information about the content of the advertisement, and content information that is the content of the advertisement. The advertisement information management system according to claim 1, wherein:   The advertisement information management system according to claim 1, wherein the history information storage unit stores a time when the advertisement information is requested and identification information of a wireless tag for which the advertisement information is requested. The advertisement information management server
4. The advertisement information management system according to claim 1, further comprising history information processing means for processing history information stored in the history information storage means. The advertisement information management server
In response to a request from a management terminal that manages the history information, the history information stored in the history storage means is transmitted to the management terminal.
The management terminal
History information requesting means for requesting the history information from the advertisement information management server;
History information receiving means for receiving history information transmitted from the advertisement information management server in response to a request by the history information requesting means;
4. The advertisement information management system according to claim 1, further comprising history information processing means for processing the history information received by the history information receiving means.   The advertisement according to claim 4 or 5, wherein the history information processing means counts at least one of a frequency of advertisement information requests for each identification information or a frequency of advertisement information requests for each detailed information item. Information management system. An advertisement information management server connected via a network to a portable information terminal capable of reading information stored in an advertisement medium or a wireless tag provided in the vicinity thereof,
Advertisement information storage means for storing advertisement information corresponding to the identification information of the wireless tag in advance;
Request receiving means for receiving an advertisement information request corresponding to the identification information of the wireless tag from the portable information terminal;
Advertisement information extracting means for extracting advertisement information corresponding to the advertisement information request received by the request receiving means from the advertisement information storage means;
Advertising information transmitting means for transmitting the advertising information extracted by the advertising information extracting means to the portable information terminal;
An advertisement information management server comprising: history information storage means for storing the identification information received by the request receiving means and history information of the advertisement information request.   The advertisement information storage means includes at least one of position information indicating a placement of an advertisement identified by the wireless tag, a detailed information item that is an item of detailed information about the content of the advertisement, and content information that is the content of the advertisement. The advertisement information management server according to claim 7, wherein:   The advertisement information management server according to claim 7 or 8, wherein the history information storage unit stores the time when the advertisement information is requested and the identification information of the wireless tag for which the advertisement information is requested.   The advertisement information management server according to any one of claims 7 to 9, further comprising history information processing means for processing history information stored in the history information storage means.   The advertisement information management according to claim 10, wherein the history information processing means counts at least one of a frequency of an advertisement information request for each identification information or a frequency of an advertisement information request for each detailed information item. server.   The history information transmitting means for transmitting history information stored in the history storage means to the management terminal in response to a request from the management terminal managing the history information. Crab advertisement information management server. A management terminal connected via a network to an advertisement information management server that stores history information of advertisement information requested from a portable information terminal,
History information requesting means for requesting the history information from the advertisement information management server;
History information receiving means for receiving history information transmitted from the advertisement information management server in response to a request by the history information requesting means;
A management terminal comprising: history information processing means for processing history information received by the history information receiving means. The management terminal according to claim 13, wherein the history information processing means counts the frequency at which the portable information terminal requests advertisement information.

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