JP2005141583A - Advertisement evaluation apparatus - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To make a robot type search engine for evaluating web pages evaluate according to the number of links even if it is a banner advertisement for an affiliate program. <P>SOLUTION: An advertisement evaluation apparatus, realized in a server for performing electric commerce, stores evaluation object identification information for identifying an evaluation object, which is stored in a URL having a predetermined relationship with the URL of the web page displaying notation that indicates the advertisement where a link to the server is set. When a client computer has been connected to the server by selecting the link set in the web page, the apparatus extracts a stored URL from the URL of the web page, acquires the evaluation object identification information by accessing to the URL, and determines whether the evaluation object identification information is stored. When commodities are purchased by the electric commerce through the client computer, predetermined evaluation information is stored in association with the evaluation object identification information. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an apparatus for evaluating an advertisement in an affiliate program, which is an advertising method for electronic commerce on the Internet.

In recent years, electronic commerce using the Internet has been actively performed, and various methods for advertising electronic commerce have been developed. Among them, there is what is called an affiliate program or an associate program as disclosed in Patent Document 1. This is because when a customer clicks on a banner ad linked to a homepage for electronic commerce and accesses the homepage, and then the customer purchases the product, the operator of the homepage displaying the banner ad is rewarded. Will be paid. The specific mechanism is that an operator ID and a product ID are included in the banner advertisement, and when the customer clicks on the banner advertisement, the operator ID and the product ID are also sent to the server for electronic commerce. . Then, when the transaction is established, the reward is cumulatively stored in association with the operator ID, and the periodically stored reward is paid to the operator.
US Pat. No. 6,029,141

With the development of the Internet, in addition to electronic commerce, a website called a search engine that searches home pages by keywords has been operated by many businesses. Among them, the credibility of the robot-type search engine using the method of evaluating the homepage based on the number of links has increased and the number of accesses has increased. In such a search engine, a homepage with a large number of links is displayed at the top of the search result based on the assumption that a page with a link set by another homepage is excellent.
By the way, the banner advertisement for the above-mentioned affiliate program is set to link to the CGI program instead of linking to the original URL in order to perform the above-described operation, and substantially to a homepage for electronic commerce. The above search engine does not count the number of links to be evaluated even though the link is set. However, banner ads for affiliate programs are often displayed on homepages operated by ordinary individuals, and individuals often display banner ads for e-commerce sites that are useful to them. It ’s not reasonable for program ads to be excluded from linking.
Therefore, an object of the present invention is to make a robot-type search engine that evaluates a homepage by the number of links evaluate a banner advertisement for an affiliate program.

In order to solve the above problems, the present invention has the following configuration.
The invention described in claim 1 is an advertisement evaluation device implemented in a server that conducts electronic commerce on the Internet, and the evaluation object identification information storage means displays a notation indicating an advertisement in which a link to the server is set The evaluation object identification information for identifying the evaluation object stored in a predetermined URL of a top directory including a URL (Unique Resource Locator) of a homepage to be executed in a directory equal to or lower than the top directory or a directory under the top directory is stored. . Then, when the client computer operated by the customer selects the link set for the homepage on the Internet by the confirmation URL extracting means and connects to the server, the evaluation object is determined from the URL of the homepage where the link is set. The URL where the identification information is stored is extracted, the evaluation object identification information acquisition means accesses the URL extracted by the confirmation URL extraction means to acquire the evaluation object identification information, and the evaluation object identification information registration determination means It is determined whether or not the acquired evaluation target identification information is stored in the evaluation target identification information storage unit. In addition, the evaluation object identification is determined to be stored by the evaluation object identification information registration determination unit when the customer purchases a product by electronic commerce performed at the server via the client computer. Predetermined evaluation information is stored in association with the information.
The top directory in the present application means the top directory in the storage area indicated by the URL managed by the administrator of the home page. Sometimes called the root directory. Specifically, when the administrator manages one domain, the directory indicated by the URL directly under the domain corresponds to the top directory in the present application, and when the Internet provider provides server space, Since a directory for each individual is assigned, the directory assigned to each individual corresponds to the top directory. The “equivalent directory or lower” means that the directory in which the homepage data on which the advertisement is displayed is stored is the top directory and all the directories below it.

  The invention according to claim 2 is characterized in that, in the advertisement evaluation apparatus, when the client identification information storage instruction means determines that the evaluation object identification information registration determination means stores the evaluation object identification information, the connection The client identification information, which is identification information generated for each client computer, is stored in the client computer, and the evaluation object / client identification information storage unit stores the client identification information by the evaluation object identification information registration determination unit. It is stored in association with the evaluation object identification information determined to be. The client identification information reading means reads the client identification information when a client computer on the Internet is connected to the server, and the reevaluation target identification information extracting means is read from the evaluation target / client identification information storage means. The evaluation object identification information stored in association with the client identification information is extracted. Further, the evaluation information storage means further includes a product operated by a customer operating the client computer whose client identification information is read by the client identification information reading means by electronic commerce performed on the server via the client computer. Is stored in association with the evaluation object identification information extracted by the re-evaluation object identification information extraction means. The client identification information storage instructing means only needs to store the client identification information when at least the evaluation object identification information registration determining means determines that the evaluation object identification information is stored. It does not matter whether the client identification information is stored in the client computer when the means determines that the evaluation target identification information is not stored.

  The invention described in claim 3 is the advertisement evaluation device according to claim 2, wherein the evaluation object / client identification information storage means is not provided, and the client identification information is included in the evaluation object identification information registration determination means. Evaluation object identification information determined to be stored is included. Then, the re-evaluation target identification information extracting means extracts the read client identification instead of extracting the evaluation target identification information stored in association with the read client identification information from the evaluation target / client identification information storage means. Evaluation object identification information is extracted from the information.

  The invention described in claim 4 is an advertisement evaluation device realized in a server that conducts electronic commerce on the Internet, and the notation indicating the advertisement in which the URL storage means for evaluation is set with a link to the server is displayed. The URL of the homepage is stored. When the client computer operated by the customer selects the link set on the homepage on the Internet by the URL registration determination means and connects to the server, the URL of the homepage on which the link is set is the evaluation target It is determined whether or not the URL is stored in the URL storage means, and the evaluation information storage means is registered by the URL registration determination means when the customer purchases a product by electronic commerce performed at the server via the client computer. Predetermined evaluation information is stored in association with the URL determined to be.

  According to a fifth aspect of the present invention, in the advertisement evaluation device according to the fourth aspect, the evaluation target URL storage means stores a URL of a home page on which a notation indicating an advertisement set with a link to the server is displayed. Instead, a predetermined URL of a top directory or a subordinate directory of the top directory including a URL of a home page on which a notation indicating an advertisement with a link to the server is displayed is stored. When the client computer operated by the customer connects to the server by selecting a link set on a homepage on the Internet, the URL registration determination means determines the URL of the homepage where the link is set. When a client computer operated by a customer connects to the server by selecting a link set on a homepage on the Internet, instead of determining whether or not the URL is stored in the evaluation target URL storage unit, It is determined whether or not the predetermined URL is stored in the evaluation target URL storage means.

  According to a sixth aspect of the present invention, in the advertisement evaluation device according to the fourth or fifth aspect, when the URL registration determining unit determines that a URL is stored, the client identification information storage instructing unit The client identification information that is identification information generated for each client computer is stored in the connected client computer, and the URL / client identification information storage unit stores the client identification information by the URL registration determination unit. It is stored in association with the determined URL. When a client computer on the Internet connects to the server, the client identification information reading means reads the client identification information, and the re-URL extracting means adds the identification information read from the URL / client identification information storage means. The URL stored in association is extracted. When the customer operating the client computer whose client identification information has been read by the client identification information reading unit has purchased a product through electronic commerce performed at the server via the client computer, the evaluation information storage unit In addition, predetermined evaluation information is stored in association with the URL extracted by the re-URL extracting means. The client identification information storage instructing unit only needs to store the client identification information when the URL registration determining unit determines that the URL is stored, and the URL registration determining unit does not store the URL. It does not matter whether the client identification information is stored in the client computer when it is determined.

The invention described in claim 7 is the advertisement evaluation device according to claim 6, wherein the URL / client identification information storage means is not included, and the client identification information includes the URL extracted by the URL extraction means. It is. The re-URL extracting unit extracts the URL from the read client identification information instead of extracting the URL stored in association with the read client identification information from the URL / client identification information storage unit.
The invention according to claim 8 is the advertisement evaluation device, wherein the evaluation information generating means further uses numerical data set for each product purchased by the electronic commerce, the number of products purchased, and a predetermined calculation formula. The evaluation information is calculated as numerical data, and the evaluation information storage means stores the evaluation information generated by the evaluation information generation means.
The invention according to claim 9 is a program for causing a computer to realize a function as the advertisement evaluation apparatus.

According to the first aspect of the present invention, the purchase of a product can be evaluated with respect to a homepage that displays a notation indicating an advertisement even if a link set to the notation indicating an advertisement is directly linked to the homepage of the advertisement target person. . Since the link is directly set in the robot type search engine that evaluates the homepage based on the number of links, the notation indicating the advertisement can be included in the evaluation of the homepage as a normal link. In addition, because the administrator of the homepage to be evaluated must memorize the evaluation target identification information, if the evaluation target identification information can be properly communicated to the administrator, confirm that the homepage is managed by a legitimate administrator. Can do. Furthermore, it is possible to manage links set in all home pages under the top directory with a single evaluation target identification information.
According to the second aspect of the present invention, even if the connection is interrupted without purchasing the product after the customer selects the notation indicating the advertisement and connects to the server operating the electronic commerce, the client identification is performed on the client computer of the customer. Since the information is stored, it is possible to identify the client computer of the customer when connecting again, and even if the product is purchased when connecting again, it is displayed on the homepage displaying the notation showing the advertisement On the other hand, it is possible to evaluate product purchase.
In the invention described in claim 3, since the URL of the home page displaying the notation indicating the advertisement selected by the customer is included in the identification information stored in the client computer of the customer, the URL and the client identification information are displayed on the advertising device evaluation apparatus side. Therefore, the configuration can be simplified.

The invention according to claim 4 is an evaluation for purchasing a product for a homepage displaying a notation indicating an advertisement even if a link set to a notation indicating an advertisement with a link set is directly linked to the homepage of a target person. Can do. Since the link is directly set in the robot type search engine that evaluates the homepage based on the number of links, the notation indicating the advertisement can be included in the evaluation of the homepage as a normal link.
The invention described in claim 5 has the same effect as that of the invention described in claim 4, and links set in the home pages of all directories lower than the URL by using a higher URL. Can be managed by the same URL.
According to the sixth aspect of the present invention, even if the connection is interrupted without purchasing the product after the customer selects the notation indicating the advertisement and connects to the server operating the electronic commerce, the client identification is performed on the client computer of the customer. Since the information is stored, it is possible to identify the client computer of the customer when connecting again, and even if the product is purchased when connecting again, it is displayed on the homepage displaying the notation showing the advertisement On the other hand, it is possible to evaluate product purchase.
In the invention according to claim 7, since the URL of the home page displaying the notation indicating the advertisement selected by the customer is included in the identification information stored in the client computer of the customer, the URL and the client identification information are displayed on the advertising device evaluation apparatus side. Therefore, the configuration can be simplified.

Since the invention according to claim 8 calculates the evaluation information as numerical data according to the product purchased by the customer, the evaluation according to the profit amount, the sales amount, etc. for the homepage operator displaying the notation indicating the advertisement Can be given.
According to the ninth aspect of the present invention, the advertisement evaluation device can be realized by a general computer.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
(Embodiment 1)
FIG. 1 schematically shows a network including an advertisement evaluation apparatus A according to the present invention. This network is formed by the Internet, a server X that operates a homepage that conducts electronic commerce, a server Y that stores a homepage that displays an advertisement showing a link to a homepage that conducts electronic commerce, a customer of electronic commerce, A client computer U operated by a general consumer is included. The advertisement evaluation device A is formed in the server X. Also, in the server Y, the advertisement evaluation apparatus A administrator transmits in advance to a directory (in this case, the top directory) higher than the directory in which the URL of the home page where the link to the home page for electronic commerce is set is stored. It is assumed that the ID file including the evaluation target identification information is stored by the administrator of this home page. Here, it is assumed that the ID file name is “staffid.dat”.
FIG. 2 is a block diagram schematically showing the hardware configuration of the server X including the advertisement evaluation apparatus A. The server X is composed of a general computer, specifically, a CPU 11 that performs arithmetic processing, a RAM 12 that is a work area of the CPU, a basic program is a ROM 13 that records data, and a clock 14 that is used for timing the operation of the CPU. , A hard disk 15 for storing data and programs, a network interface 16 such as a router for connecting to the Internet, and the like. The advertisement evaluation apparatus A is realized by incorporating a program that causes such a general computer to perform the following operations.
FIG. 3 is a functional block diagram schematically showing the configuration of the advertisement evaluation apparatus A and the electronic commerce execution apparatus B. The electronic commerce execution apparatus B is realized by a predetermined program in the server X to execute electronic commerce, and stores homepage data for functionally displaying electronic commerce products and receiving order instructions. An HP storage unit 201, an HP transmission unit 202 that receives an instruction from a client computer U operated by a customer and transmits homepage data, and a payment processing unit 203 that receives a product order from the customer and performs a payment process or the like.

The advertisement evaluation apparatus A functionally includes an evaluation target identification information storage unit 401, an evaluation target identification information registration determination unit 402, an evaluation information generation unit 403, an evaluation information storage unit 404, a client identification information storage instruction unit 405, an evaluation target / client. An identification information storage unit 406, a client identification information reading unit 407, a reevaluation target identification information extraction unit 408, a confirmation URL extraction unit 409, and an evaluation target identification information acquisition unit 410 are included.
The evaluation target identification information storage unit 401 stores target person identification information assigned to a homepage on which a notation indicating an advertisement set with a link to the electronic commerce page of the server X is displayed. FIG. 4A schematically shows the record contents of the evaluation target identification information storage unit 401. The evaluation object identification information storage unit 401 uses the advertiser ID as a primary key to evaluate evaluation object identification information of a home page on which a notation indicating an advertisement is displayed, the name of the operator of this home page, an e-mail address, an address, a telephone number, etc. Attribute information is stored in association with each other.
When the client computer U operated by the customer connects to the server by selecting a link set on a homepage on the Internet, the confirmation URL extraction unit 409 has a notation indicating an advertisement with the link set. The URL where the evaluation object identification information is stored is extracted from the URL of the displayed home page. Whether the client computer U operated by the customer has connected to the server by selecting a link set on a homepage on the Internet, and the URL of the link source is referred to on the Internet as reference source information (refer). I will judge with this. Specifically, the extraction of the URL storing the evaluation target identification information is performed as follows. That is, here, since the evaluation target identification information is stored in the URL of the directory higher than the URL of the home page where the notation indicating the advertisement is displayed, here, for example, the home page where the notation indicating the advertisement is displayed. If the URL of “http://www.xyz000.com/first/second/” is taken out, this URL is taken out from the reference source information, and “/ first / second /” is taken instead. By adding “staffid.dat”, which is the file name containing the evaluation object identification information stored in, to “http://www.xyz000.com/ staffid.dat /”, the evaluation object identification information Is extracted.
The evaluation target identification information acquisition unit 410 accesses the URL extracted by the confirmation URL extraction unit 409 and acquires the evaluation target identification information. If the link is from a homepage that is not registered, there is no evaluation target identification information. In this case, nothing is obtained even if accessed, so the processing ends.
The evaluation target identification information registration determination unit 402 determines whether the evaluation target identification information acquired by the evaluation target identification information acquisition unit 410 is stored in the evaluation target identification information storage unit 401.

The client identification information storage instruction unit 405 generates an identification generated for each client computer in the connected client computer U when the evaluation target identification information registration determination unit 402 determines that the evaluation target identification information is stored. The client identification information that is information is stored. The client identification information storage instructing unit 405 uses a cookie that is a technique widely spread on the Internet. Cookie is a technique for storing a small text file in a client computer via browser software, but since it is generally known, description thereof is omitted.
The evaluation target / client identification information storage unit 406 stores the client identification information in association with the evaluation target identification information determined to be stored by the evaluation target identification information registration determination unit 402. FIG. 4B schematically shows the record contents of the evaluation object / client identification information storage unit 406. As shown in the figure, the evaluation target / client identification information storage unit 406 stores evaluation target identification information in association with the client identification information.
The client identification information reading unit 407 reads the client identification information when the client computer U on the Internet is connected to the server X. This is also a part of the operation of the cookie described above and will not be described. Here, the client identification information reading unit 407 reads the client identification information only when the client computer U is directly connected to the server X without a link.
The re-evaluation target identification information extraction unit 408 extracts the evaluation target identification information stored in association with the client identification information read by the client identification information reading unit 407 from the evaluation target / client identification information storage unit 406. Note that there may be no corresponding evaluation target identification information, but in this case, the evaluation target identification information is not extracted.

When the customer purchases a product by electronic commerce performed on the server X via the client computer U, the evaluation information generation unit 403 purchases the numerical data set for each product purchased by the electronic commerce and the purchase of the product The evaluation information is calculated as numerical data using the number and a predetermined calculation formula. Here, it is assumed that the total purchase amount is generated as evaluation information using a calculation formula that multiplies the sales price of the product and the number of purchases.
The evaluation information storage unit 404 is an evaluation object that is determined to be stored by the evaluation object identification information registration determination unit 402 when the customer purchases a product by electronic commerce performed at the server X via the client computer U. The evaluation information generated by the evaluation information generation unit 403 is stored in association with the identification information. Note that the evaluation information is determined to be stored by the evaluation object identification information registration determination unit 402 and associated with the evaluation object identification information. The client computer U selects a notation indicating an advertisement to which a link is set. This is limited to the case where a product is purchased without being disconnected as it is connected to the server X. When the client computer U disconnects communication and then reconnects, the following operation is performed. That is, in the case of reconnection, since the client identification information is stored in the client computer, the customer who operates the client computer U whose client identification information has been read by the client identification information reading unit 407 is When the merchandise is purchased through electronic commerce performed at the server via the server, the evaluation information is stored in association with the evaluation object identification information extracted by the re-evaluation object identification information extraction unit 408. FIG. 4C schematically shows the record contents of the evaluation information storage unit 404. As shown in the figure, the evaluation information storage unit 404 stores the evaluation information using the advertiser ID as a main key, thereby storing the evaluation object identification information and the evaluation information in association with each other. Since evaluation information is generated every time a customer purchases a new product, it is additionally stored each time.

  Next, the operation of the advertisement evaluation apparatus having the above configuration will be described. FIG. 5 is a flowchart showing this operation. First, when the client computer U is connected to the electronic commerce page, the client identification information reading unit 407 operates (s101). Here, when the client computer U connects to the electronic commerce page via a link, the confirmation URL extraction unit 409 stores the evaluation target identification information based on the URL of the link source. The URL of the ID file is extracted (s102, s103). The evaluation object identification information acquisition unit 410 accesses this extracted URL and requests an evaluation object identification information file (s104). If there is an evaluation object identification information file, the server Y transmits it. Therefore, this is acquired, but if not, the process ends here (s105). When the evaluation target identification information can be acquired, the evaluation target identification information registration determination unit 402 determines whether or not the acquired evaluation target identification information is stored in the evaluation target identification information storage unit 401 (s106). Here, if it is determined that the evaluation target identification information is not stored, the process is terminated (s107). On the other hand, if it is determined that the evaluation target identification information is stored, the client identification information storage instruction unit 405 transmits the client identification information as cookie data to the client computer for storage (s108). Then, the evaluation target / client identification information storage unit 406 stores the client identification information in association with the evaluation target identification information determined to be stored (s109). In this state, it is determined whether the client computer U purchases a product or continues the connection. If the connection is disconnected without purchasing a product from the client computer U, the process is terminated (s110, s111). On the other hand, when the product is purchased, the evaluation information generation unit 403 generates evaluation information based on the purchase price and the purchase quantity of the product (s112), and the evaluation information storage unit 404 generates the evaluation information as an evaluation. It is stored in association with the advertiser ID associated with the evaluation object identification information determined to be stored by the object identification information registration determination unit 402 (s113).

  On the other hand, when the client computer U connects directly to the electronic commerce page without a link in s102, the client identification information reading unit 407 reads cookie data including the client identification information from the client computer (s102, s114). Next, the re-evaluation target identification information extraction unit 408 extracts evaluation target identification information associated with the client identification information read from the evaluation target / client identification information storage unit 406 (s115). Since the client identification information read here may not be stored, the process ends in this case (s116). When the evaluation target identification information is extracted, it is determined whether the client computer U purchases the product or continues the connection. If the connection is disconnected without purchasing a product from the client computer U, the process is terminated (s117, s118). On the other hand, if the product has been purchased, the evaluation information generation unit 403 generates evaluation information based on the purchase price and the purchase quantity of the product (s119), and the evaluation information storage unit 404 regenerates the evaluation information generated. The evaluation target identification information extracting unit 408 stores the information in association with the advertiser ID associated with the evaluation target identification information extracted (step s120).

(Embodiment 2)
FIG. 6 is a functional block diagram schematically showing the configuration of the advertisement evaluation device A2 and the electronic commerce execution device B according to the second embodiment. The difference between the advertisement evaluation apparatus A2 and the advertisement evaluation apparatus A according to the first embodiment is that the evaluation object / client identification information storage unit 406 is not included, and the client identification information storage instruction unit 405a sends a cookie to the client computer U. The re-evaluation target identification information extraction unit 408a is read in that the client identification information stored as data includes the evaluation target identification information determined to be stored by the evaluation target identification information registration determination unit 402. The evaluation object identification information stored in association with the client identification information is extracted from the read client identification information.
The operation of this advertisement evaluation apparatus A2 is omitted in s109 because the client identification information and evaluation target identification information are included in the cookie data transmitted in s108 in the flowchart of FIG. 5, and in s115 the re-evaluation target identification information extraction unit 408a. However, only the point that the evaluation object identification information stored in association with the read client identification information is extracted from the read client identification information is changed.
In the above two embodiments, the evaluation target identification information is stored in the top directory of the homepage that displays the advertisement. However, the evaluation target identification information does not need to be the top directory and is stored in any directory below the top directory. Is possible.

(Embodiment 3)
In the third embodiment, the evaluation target identification information is not stored in the server Y that stores the evaluation target home page, and the URL of this home page is used as the evaluation target identification information.
FIG. 7 is a functional block diagram schematically showing functions of the advertisement evaluation device A3 and the electronic commerce execution device B according to the third embodiment. Functionally, the advertisement evaluation apparatus A3 includes an evaluation target URL storage unit 101, a URL registration determination unit 102, an evaluation information generation unit 103, an evaluation information storage unit 104, a client identification information storage instruction unit 105, and a URL / client identification information storage unit 106. The client identification information reading unit 107 and the re-URL extracting unit 108 are included.
The evaluation target URL storage unit 101 stores a URL group of home pages on which a notation indicating an advertisement set with a link to the electronic commerce page of the server X is displayed. FIG. 8A schematically shows the record contents of the evaluation target URL storage unit 101. In the evaluation target URL storage unit 101, the advertiser ID is used as a primary key, and the URL of the home page on which the notation indicating the advertisement is displayed, and the attribute information such as the name, e-mail address, address, and telephone number of the operator of the home page are associated. Is remembered.
When the client computer U operated by the customer connects to the server by selecting a link set on a homepage on the Internet, the URL registration determination unit 102 has a notation indicating an advertisement with the link set. It is determined whether the URL of the displayed home page is stored in the evaluation target URL storage unit 101. Whether the client computer U operated by the customer has connected to the server by selecting a link set on a homepage on the Internet, and the URL of the link source can obtain reference source information on the Internet. Judgment is made with reference to this.

The client identification information storage instruction unit 105 is client identification information that is identification information generated for each client computer in the connected client computer U when the URL registration determination unit 102 determines that a URL is stored. Remember. The client identification information storage instructing unit 105 uses a cookie that is a technique widely spread on the Internet. Cookie is a technique for storing a small text file in a client computer via browser software, but since it is generally known, description thereof is omitted.
The URL / client identification information storage unit 106 stores the client identification information in association with the URL determined to be stored by the URL registration determination unit 102. FIG. 8B schematically shows the record contents of the URL / client identification information storage unit 106. As shown in the figure, the URL / client identification information storage unit 106 stores a URL in association with the client identification information.
The client identification information reading unit 107 reads the client identification information when a client computer U on the Internet connects to the server X. This is also a part of the operation of the cookie described above and will not be described. Here, the client identification information reading unit 107 reads the client identification information only when the client computer U is directly connected to the server X without a link.
The re-URL extraction unit 108 extracts the URL stored in association with the client identification information read by the client identification information reading unit 107 from the URL / client identification information storage unit 106. Although there may be no corresponding URL, in this case, the URL is not extracted.

When the customer purchases a product by electronic commerce performed on the server X via the client computer U, the evaluation information generation unit 103 sets numerical data set for each product purchased by the electronic commerce and purchase of the product The evaluation information is calculated as numerical data using the number and a predetermined calculation formula. Here, it is assumed that the total purchase amount is generated as evaluation information using a calculation formula that multiplies the sales price of the product and the number of purchases.
The evaluation information storage unit 104 evaluates in association with the URL determined to be stored by the URL registration determination unit 102 when the customer purchases a product by electronic commerce performed at the server X via the client computer U. Evaluation information generated by the information generation unit 103 is stored. The URL registration determination unit 102 determines that the URL is stored and stores the evaluation information in association with the URL. The client computer U connects to the server X by selecting a notation indicating a link to which the link is set. However, it is limited to the case where the product is purchased without disconnecting the communication as it is. When the client computer U disconnects communication and then reconnects, the following operation is performed. That is, in the case of reconnection, since the client identification information is stored in the client computer, the customer who operates the client computer U whose client identification information has been read by the client identification information reading unit 107 is When the product is purchased by electronic commerce performed at the server via the URL, the evaluation information is stored in association with the URL extracted by the re-URL extracting means. FIG. 8C schematically shows the record contents of the evaluation information storage unit 104. As shown in the figure, the evaluation information storage unit 104 stores the evaluation information using the advertiser ID as a main key, and stores the URL and the evaluation information in association with each other. Since evaluation information is generated every time a customer purchases a new product, it is additionally stored each time.

  Next, the operation of the advertisement evaluation apparatus having the above configuration will be described. FIG. 9 is a flowchart showing this operation. First, when the client computer U is connected to the electronic commerce page, the URL extracting unit 102 and the client identification information reading unit 107 operate (s101). Here, when the client computer U connects to the electronic commerce page via a link, the URL registration determination unit 102 extracts the URL of the link source from the communication data and stores it in the evaluation target URL storage unit 101. It is determined whether a URL that matches the URL is stored (s102, s103). If it is determined that the URL is not stored, the process is terminated (s104). On the other hand, if it is determined that the URL is stored, the client identification information storage instruction unit 105 transmits the client identification information as cookie data to the client computer for storage (s105). Then, the URL / client identification information storage unit 106 stores the identification information in association with the URL determined to be stored (s106). In this state, it is determined whether the client computer U purchases a product or continues the connection. If the connection is disconnected without purchasing a product from the client computer U, the processing is terminated (s107, s108). On the other hand, if the product has been purchased, the evaluation information generation unit 103 generates evaluation information based on the purchase price and the purchase quantity of the product (s109), and the evaluation information generated by the evaluation information storage unit 104 is used as the URL. The URL is determined to be stored by the registration determination unit 102 and stored in association with the advertiser ID associated with the URL (s110).

On the other hand, when the client computer U connects directly to the electronic commerce page without a link in s102, the client identification information reading unit 107 reads the cookie data including the client identification information from the client computer (s102, s111). Next, the re-URL extraction unit 108 extracts the URL associated with the client identification information read from the URL / client identification information storage unit 106 (s112). Since the client identification information read here may not be stored, the process ends in this case (s113). When the URL is extracted, it is determined whether the client computer U purchases the product or continues the connection. If the connection is disconnected without purchasing a product from the client computer U, the process is terminated (s114, s115). On the other hand, if the product has been purchased, the evaluation information generation unit 103 generates evaluation information based on the purchase price and the purchase quantity of the product (s116), and the evaluation information storage unit 104 regenerates the evaluation information generated. The URL is extracted in association with the advertiser ID associated with the URL extracted by the URL extraction unit 108 (s117).

(Embodiment 4)
FIG. 10 is a functional block diagram schematically showing the configuration of the advertisement evaluation device A4 and the electronic commerce execution device B according to the fourth embodiment. The difference between the advertisement evaluation apparatus A3 according to Embodiment 3 of the advertisement evaluation apparatus A4 is that it does not have the URL / client identification information storage section 106, and the client identification information storage instruction section 105a sends cookie data to the client computer U. The client identification information to be stored as includes the URL determined to be stored by the URL registration determination unit 102, and the re-URL extraction unit 108a is stored in association with the read client identification information. The URL is extracted from the client identification information read out.
In the flowchart of FIG. 9, the operation of the advertisement evaluation apparatus A4 includes the client identification information and the URL included in the cookie data transmitted in s105, so that s106 is omitted, and the re-URL extracting unit 108a is read in s112. The only difference is that the URL stored in association with the client identification information is extracted from the read client identification information.
In the third and fourth embodiments, the identification information to be evaluated is the URL of the home page on which the advertisement is displayed. The URL of the top directory including the URL of this home page in the lower directory or the directory under the top directory is used. It is possible to select and use as appropriate.

It is a figure which shows typically the network to which the advertisement evaluation apparatus which concerns on embodiment belongs. It is a block diagram which shows typically the hardware constitutions of the server by which the advertisement evaluation apparatus which concerns on embodiment is implement | achieved. 3 is a functional block diagram schematically illustrating functions of the advertisement evaluation device according to Embodiment 1. FIG. (A) is a figure which shows typically the record content of an evaluation object identification information storage part, (b) is a figure which shows the record content of an evaluation object and client identification information storage part typically, (c) is It is a figure which shows typically the record content of an evaluation information storage part. 4 is a flowchart illustrating an operation of the advertisement evaluation device according to the first embodiment. 6 is a functional block diagram schematically illustrating functions of an advertisement evaluation device according to Embodiment 2. FIG. FIG. 9 is a functional block diagram schematically showing functions of an advertisement evaluation device according to Embodiment 3. (A) is a figure which shows typically the record content of the evaluation object URL memory | storage part, (b) is a figure which shows typically the record content of URL and a client identification information memory | storage part, (c) is evaluation information. It is a figure which shows typically the record content of a memory | storage part. 10 is a flowchart illustrating the operation of the advertisement evaluation device according to the third embodiment. 10 is a functional block diagram schematically showing functions of an advertisement evaluation device according to Embodiment 4. FIG.

Explanation of symbols

101 Evaluation target URL storage unit 401 Evaluation target identification information storage unit 102 URL registration determination unit 402 Evaluation target identification information registration determination unit 103, 403 Evaluation information generation unit 104, 404 Evaluation information storage unit 105, 105a, 405, 405a Client identification information Storage instruction unit 106 URL / client identification information storage unit 406 Evaluation object / client identification information storage unit 107, 407 Client identification information reading unit 108, 108a Re-URL extraction unit 408, 408a Re-evaluation target identification information extraction unit

Claims (9)

An advertisement evaluation device realized in a server for electronic commerce on the Internet,
The URL (Unique Resource Locator) of the homepage on which the notation indicating the advertisement to which the link to the server is set is displayed is stored in a predetermined URL in a top directory or a directory under the top directory including the same or lower directory. Evaluation object identification information storage means for storing evaluation object identification information for identifying the evaluation object being present;
When a client computer operated by a customer connects to the server by selecting a link set on a homepage on the Internet, the evaluation object identification information is stored from the URL of the homepage on which the link is set Confirmation URL extracting means for extracting a URL that is present;
Evaluation object identification information acquisition means for accessing the URL extracted by the confirmation URL extraction means and acquiring the evaluation object identification information;
Evaluation object identification information registration determining means for determining whether or not the acquired evaluation object identification information is stored in the evaluation object identification information storage means;
When the customer purchases a product by electronic commerce performed at the server via the client computer, a predetermined evaluation is made in association with the evaluation object identification information determined to be stored by the evaluation object identification information registration determination means. An advertisement evaluation apparatus comprising: evaluation information storage means for storing information. In the advertisement evaluation device,
Client identification for storing client identification information, which is identification information generated for each client computer, in the connected client computer when the evaluation target identification information registration determining means determines that evaluation target identification information is stored Information storage instruction means;
Evaluation target / client identification information storage means for storing the client identification information in association with evaluation target identification information determined to be stored by the evaluation target identification information registration determination means;
Client identification information reading means for reading the client identification information when a client computer on the Internet is connected to the server;
Re-evaluation target identification information extraction means for extracting evaluation target identification information stored in association with client identification information read from the evaluation target / client identification information storage means;
The evaluation information storage means further purchases a product by electronic commerce performed at the server via the client computer by a customer who operates the client computer whose client identification information is read by the client identification information reading means. The advertisement evaluation apparatus according to claim 1, wherein, when the evaluation is performed, predetermined evaluation information is stored in association with the evaluation object identification information extracted by the re-evaluation object identification information extraction unit. In the advertisement evaluation device,
Without the evaluation object / client identification information storage means,
The client identification information includes evaluation object identification information determined to be stored by the evaluation object identification information registration determination means,
The re-evaluation target identification information extracting unit extracts the evaluation target identification information stored in association with the read client identification information from the read client identification information instead of extracting the evaluation target identification information from the evaluation target / client identification information storage unit. The advertisement evaluation device according to claim 2, wherein evaluation target identification information is extracted. An advertisement evaluation device realized in a server for electronic commerce on the Internet,
An evaluation target URL storage means for storing a URL of a homepage on which a notation indicating an advertisement set with a link to the server is displayed;
When a client computer operated by a customer connects to the server by selecting a link set on a home page on the Internet, the URL of the home page set with the link is stored in the evaluation target URL storage means. URL registration judging means for judging whether or not,
Evaluation information for storing predetermined evaluation information in association with the URL determined to be stored by the URL registration determination means when the customer purchases a product by electronic commerce performed at the server via the client computer An advertisement evaluation apparatus having storage means. The evaluation target URL storage means displays a notation indicating an advertisement set with a link to the server, instead of storing a URL of a home page where a notation indicating an advertisement set with a link to the server is displayed. Store a predetermined URL of a top directory or a subordinate directory of the top directory including the URL of the homepage
When the client computer operated by the customer connects to the server by selecting a link set on a homepage on the Internet, the URL registration determination means displays a notation indicating an advertisement with the link set The client computer operated by the customer selects the link set on the homepage on the Internet instead of determining whether the URL of the homepage that has been stored is stored in the evaluation target URL storage means. The advertisement evaluation device according to claim 4, wherein when the connection is established, it is determined whether or not the predetermined URL is stored in the evaluation target URL storage unit. In the advertisement evaluation device,
Client identification information storage instruction means for storing client identification information, which is identification information generated for each client computer, in the connected client computer when the URL registration determination means determines that a URL is stored;
URL / client identification information storage means for storing the client identification information in association with the URL determined to be stored by the URL registration determination means;
Client identification information reading means for reading the client identification information when a client computer on the Internet is connected to the server;
Re-URL extraction means for extracting the URL stored in association with the client identification information read from the URL / client identification information storage means,
The evaluation information storage means further purchases a product by electronic commerce performed at the server via the client computer by a customer who operates the client computer whose client identification information is read by the client identification information reading means. 6. The advertisement evaluation device according to claim 4, wherein predetermined evaluation information is stored in association with the URL extracted by the re-URL extraction means. In the advertisement evaluation device,
Without the URL / client identification information storage means,
The client identification information includes the URL determined to be stored by the URL registration determination means,
7. The re-URL extracting unit extracts a URL from the read client identification information instead of extracting the URL stored in association with the read client identification information from the URL / client identification information storage unit. The advertisement evaluation device described in 1. In the advertisement evaluation device,
Evaluation information generating means for calculating the evaluation information as numerical data using numerical data set for each product purchased by the electronic commerce, the number of products purchased and a predetermined calculation formula;
The advertisement evaluation apparatus according to any one of claims 1 to 7, wherein the evaluation information storage unit stores evaluation information generated by the evaluation information generation unit.   The program which implement | achieves the function as an advertisement evaluation apparatus of any one of Claim 1 to 8 on a computer.

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