JP2005112530A - Goods recommendable display position indicating system, goods recommendable display position indicating method, and goods recommendable display position indicating program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To indicate the information for specifying the recommendable position for displaying goods prepared by the headquarter of a chain store group, at any store belonging to the group through a simple operation. <P>SOLUTION: The headquarter of the chain store group stores in an RFID tag 202 the goods recommendable display position information as the information to specify the recommendable position for displaying the goods and sends to all stores together with the goods in such a way as attached to the price card. Each store reads the goods recommendable display position information stored in the RFID tag 202, specifies the display position of the goods recommended by the headquarter, and displays his goods in the specified position. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a recommended product display position display system, a recommended product display position display method, and a recommended product display position display program for displaying a recommended product display position, and in particular, in a store belonging to a chain store group. The present invention relates to a recommended product display position display system, a recommended product display position display method, and a recommended product display position display program.

  Cards called price cards that display product names and prices to customers are installed on merchandise display shelves in stores. The price card is installed on a merchandise display shelf on which corresponding merchandise is displayed. FIG. 6 is an explanatory view showing an example of such a price card. In the price card of FIG. 8, the product name “XXX Foods Chips” is displayed on the product name display unit 301, the product code information is printed on the barcode 302, and the price “80 yen” is displayed on the product price display unit 303. Is done. The store clerk reads the barcode 302 with a portable terminal or the like when performing inventory management or ordering work. When the store clerk reads the barcode 302 and inputs the position information on the product display shelf where the price card and the product are placed on the portable terminal or the like, the store clerk specifies the location of the product on which each product is placed. be able to. Here, the store may create a price card, or the headquarters of the chain store group to which the store belongs may create the price card and send the created price card to the store.

  There is a method of using an RFID (Radio Frequency IDentification) tag instead of the barcode 302 printed on the price card. When the barcode 302 is used, the barcode 302 is read by bringing the barcode reader that reads the barcode 302 close to each barcode 302. On the other hand, when an RFID tag is used, a plurality of pieces of information stored in the RFID tag can be read simultaneously in real time.

  An example of a conventional product management system using an RFID tag is described in Patent Document 1. This conventional merchandise management system includes merchandise stored or displayed in a plurality of sections in a store, an RFID tag attached to the merchandise and having an identification code unique to the merchandise, and registration for writing the identification code into the RFID tag A reading unit including a reading device, an antenna that receives a signal output from the RFID tag, a reading device that is connected to the antenna and reads the signal received by the antenna, and an information management means that transmits an identification code read by the reading device It is configured.

  The conventional merchandise management system having such a configuration operates as follows. First, using a registration machine, an identification code of a received product is written in an RFID tag, and an individual address is set in a reading unit installed in each section. Then, the product information such as the type and price of the product corresponding to the identification code and the partition information indicating the partition name corresponding to the address assigned to the reading unit are stored in the storage unit of the information management means.

  Next, the RFID tag in which the identification code is written is attached to the product, and the product is stored in the product display shelf (predetermined section). When the merchandise is stored in the merchandise display shelf, the identification code of the RFID tag of the merchandise is read by the reading unit disposed on the merchandise display shelf, and the read identification code is transmitted to the information management means to be read out unit Are stored in the storage unit. When a product is sold and moved from the product display shelf, the identification code of the RFID tag of the moved product is not read by the reading unit of the product display shelf, and which product is determined by the information management means It is determined whether reading from the reading unit is stopped, and the information is displayed on the display unit of the information management means. The merchandise manager can ascertain which merchandise has disappeared from which merchandise display shelf from the display on the display unit, and can check the current inventory status.

JP 2001-3218 A (page 2-4, FIG. 1)

  However, even if each information is stored in the barcode 302, the storage capacity of the barcode 302 is small. For this reason, even when the chain store group headquarters creates a price card and sends it to a store belonging to the chain store group, information indicating the display position of the product cannot be stored in the barcode 302.

  Moreover, although the system described in Patent Document 1 can be applied to store inventory management, it is not possible to indicate the display position of a product using an RFID tag.

  Therefore, the present invention has an object to provide a recommended product display position display system, a recommended product display position display method, and a recommended product display position display program in which a price card can present recommended display positions of individual products to a store. And

  A product recommended display position display system according to the present invention includes a product information display storage unit that stores product recommended display position information that is information for specifying a product recommended display position that is a position for recommending display of products, and a product information display storage unit. Is provided with product information reading means for reading the recommended product display position information stored therein, and recommended product display position display means for displaying the recommended product display position information read by the product information reading means.

  The product information display storage means may store a plurality of recommended product display position information corresponding to one product. According to such a configuration, the merchandise information display storage unit can store, for example, a position where the display of merchandise is recommended second or later in addition to the position where the display of merchandise is most recommended.

  The product recommended display position information stored in the product information display storage means may include information for specifying a position where the display of the product is not recommended. According to such a configuration, the merchandise information display storage unit can store information on positions where the display of merchandise is not recommended.

  The product information display storage means may include a price card that displays product information that is information about the name and price of the product, and an RFID tag that stores product recommended display position information. According to such a configuration, the recommended product display position information can be read without contacting the product information display storage means.

  The product information reading unit may have a function of receiving information transmitted by the RFID tag. According to such a configuration, it is possible to receive information output from the product information display storage means.

  The price card may be a rewritable rewritable card. According to such a configuration, since the information printed on the price card can be rewritten, even if the product information is changed due to a model change of the product, the product information is rewritten and the price card can be reused. Can do.

  The recommended product display position display means may store in-store diagrams including the position of the store entrance, the position of the checkout machine, and the position of the product display shelf, and the recommended product display position information read by the product information reading means. Based on the above, the recommended product display position may be displayed in a different manner from the other display positions in the store interior diagram. According to such a configuration, the store clerk can visually recognize the recommended product display position.

  A product that identifies a display position where many products can be sold based on the relationship between the display position of the product and the sales results, and generates the recommended product display position information with the specified display position as the display position that recommends the display of the product You may provide a recommended display position information generation means. According to such a configuration, the recommended product display position information can be generated based on the relationship between the display position of the product and the sales record.

  The product recommended display position display method according to the present invention stores product recommended display position information, which is information for specifying a product recommended display position, which is a position for recommending display of products, in a storage medium, and stores the product stored in the storage medium. The recommended display position information is read out, and the read product recommended display position information is displayed.

  A product recommended display position display program according to the present invention is a product recommended display position display program that displays on a display means product recommended display position information that is information for specifying a product recommended display position that is a position for recommending display of a product. The computer is made to read the recommended product display position information stored in the storage means, and the read product recommended display position information is displayed on the display means.

  According to the present invention, since the headquarters of the chain store group can store the recommended display position of each product in the product information display storage unit, the store recommends the display position of the product display by the headquarters of the chainstore group. Goods can be displayed on. Therefore, the store performs a simple operation of reading the information stored in the product information display storage unit and displays the product at a position based on the recommended product display position information stored in the product information display storage unit. As a result, the sales performance of the product can be improved.

  Hereinafter, embodiments of the present invention will be described with reference to the drawings. FIG. 1 is an explanatory diagram for explaining an embodiment of the present invention. A product recommended display position display system according to the present invention is installed in a store belonging to a chain store group, displays product information as product name and price information, and stores a recommended display position of the product 100 (product Information display storage means) 101, product information reading section (product information reading means) 102 for reading information stored in the product information storage section 101, and recommended product display position for displaying information read by the product information reading section 102 A display unit (product recommended display position display means) 103.

  The merchandise information storage unit 101 displays merchandise information, and the merchandise person in charge of the store pastes the merchandise information on the merchandise display shelf corresponding to the merchandise and presents the merchandise information to the customer. The product person in charge of the warehouse sends the product information storage unit 101 together with the product 100 when the product 100 is sent from the warehouse to the store.

  FIG. 2 is an explanatory diagram illustrating an example of the product information storage unit 101. The product information storage unit 101 includes a product name display unit 201 that displays a product name, an RFID tag 202 that stores information specifying the product 100 and a recommended display position of the product 100, and a product price display that displays the price of the product 100. Part 203. Note that the price card described below is a medium such as paper that displays information displayed by the product name display unit 201 and information displayed by the product price display unit 203.

  The RFID tag 202 stores product code information and product recommended display position information. The product code information is information for specifying the product. Specifically, for example, it is information included in a barcode of a JAN (Japan Article Number) code described in the product 100.

  The recommended product display position information is, for example, a recommended product display position information generating unit (product recommended display position information generating means) realized by a computer installed at the headquarters of the chain store group and a program executed by the computer. This is information that identifies the display positions in the store where more products 100 can be sold by analyzing the relationship between the display positions of the products 100 collected from the store and the sales results. The analysis of the relationship between the display position of the product 100 and the sales results is, for example, the case where potato chips are displayed on the product display shelf near the entrance of the store and the case where the potato chips are displayed on the product display shelf near the settlement machine (register) In addition, when the potato chips are displayed on the product display shelves in the middle of the store, it is specified by comparing the potato chips on the product display shelves where the sales amount of the potato chips is larger. For example, when potato chips are displayed on the product display shelves in the middle of the store and the sales volume of potato chips is the largest, the product recommended display position information generation unit sets the product display shelves in the middle of the store to the product recommended display position. Product recommended display position information is generated. In addition, for example, when chewing gum is displayed on a product display shelf near the checkout machine, if the sales amount of chewing gum is the largest, the product recommended display position information generation unit sets the product display shelf near the checkout machine as the product recommended display position. Generate recommended display position information.

  The product recommended display position information generation unit generates product recommended display position information and stores it in the RFID tag 202. The product recommended display position information generation unit may generate the recommended product display position information of the product 100 by analyzing the relationship between the display position of other conventional products similar to the product 100 and the sales results. The RFID tag 202 is attached to the price card. The product person in charge creates the product information storage unit 101 by attaching the RFID tag 202 to the price card at the headquarters or warehouse of the chain store group. The RFID tag 202 may store product recommended display position information in a coded form.

  Here, as a method of attaching the RFID tag 202 to the price card, there is a method of attaching the RFID tag 202 to the price card. Further, the RFID tag 202 may have a mechanism for sandwiching the price card, and the mechanism may be sandwiched between the price card by the mechanism. FIG. 3 is an explanatory diagram for explaining such a mechanism. As shown in FIG. 3, the RFID tag 202 may be sandwiched between price cards. Further, the price card may hang the RFID tag 202, for example, may have a plastic bag, and the RFID tag 202 may be inserted into the bag. Further, the price card may incorporate the RFID tag 202. That is, the RFID tag 202 accompanying the price card means a state where it is clear that the RFID tag 202 is attached to the price card. If the technology for attaching the RFID tag by printing is established, the RFID tag 202 can be attached to the price card in the price card printing process.

  The price card of FIG. 2 is accompanied by the RFID tag 202 instead of the barcode 302 of the price card of FIG. 6, but the barcode 302 may be printed on the price card.

  The product information reading unit 102 reads the product code information and the product recommended display position information stored in the RFID tag 202 and outputs them to the product recommended display position display unit 103. When a reader that reads information stored in the RFID tag 202 is used for the product information reading unit 102, it can be read even if it is a few tens of centimeters away from the barcode 302, for example. In addition, information stored in each RFID tag 202 attached to the plurality of product information storage units 101 can be read simultaneously.

  The recommended product display position display unit 103 stores information specifying a product, a product photo, a product name, and a product price in association with each other. In addition, the product recommended display position display unit 103 stores a schematic diagram (in-store diagram) that identifies each product display shelf in the store. When the product code information is input, the product recommended display position display unit 103 identifies the product 100 based on the product code information, the photograph of the product 100 associated with the identified product 100, the product name, and the product 100. To display the price. Further, when the recommended product display position information is input, the recommended product display position display unit 103 displays the position in the store where the display of the product 100 is recommended and the height of the product display shelf at that position. Display what to do. FIG. 4 is an explanatory diagram illustrating an example of a screen displayed by the product recommended display position display unit 103. In the example of FIG. 4, it is recommended that the product 100 be displayed in the middle of the product display shelf at the position displayed in black in the store.

  The recommended product display position information includes, for example, information such as a position where the display of the product 100 is recommended second, or a position where the display of the product 100 is not recommended, in addition to the position where the display of the product 100 is most recommended. In addition, for example, more detailed position information on the display shelf such as the left side of the second-stage display shelf may be included. The position where the display of the product 100 is not recommended is, for example, the case where potato chips are displayed on the product display shelf near the entrance of the store, the case where the potato chips are displayed on the product display shelf near the settlement machine (register), This is the position where the sales volume of potato chips is smaller when the product is displayed on the product display shelf. For example, when potato chips are displayed on a product display shelf near the entrance of the store and the sales amount of potato chips is the smallest, the product recommended display position information generating unit displays the product display shelf near the store entrance to the display of the product 100 Product recommended display position information is generated as a position that is not recommended. The RFID tag 202 may store such information, and the product recommended display position display unit 103 may display such information.

  The database stored in the server installed at the headquarters of the chain store group may store the recommended product display position information, and the product person in charge is connected to the server and the product is installed in the terminal installed in the store. If a product code, which is information for identifying a product, is input, product recommended display position information may be displayed on the terminal.

  The price card may be realized by using a rewritable rewrite card such as a leuco card. In addition, reading of information stored in the RFID tag 202 may be performed by a portable terminal incorporating an RFID reader.

  In this embodiment, an RFID tag is exemplified as a storage medium attached to the price card. However, the storage medium attached to the price card is not limited to the RFID tag, and is attached to the IC card or other price cards. Other storage means that can store information and can be formed so that information can be read by the reading means may be employed.

  The recommended product display position display unit 103 is realized by a computer such as a server, and causes the computer to read the recommended product display position information stored in the storage unit, and causes the display unit to display the read recommended product display position information. Equipped with a product display position display program.

  Next, the operation of the present invention will be described. FIG. 5 is a flowchart for explaining the operation of the present invention.

  First, the person in charge of merchandise at the chain store group headquarters creates a price card at the chain store group headquarters or warehouse (step S101). At this time, the recommended product display position information is stored in the RFID tag 202 attached to the price card. Next, the RFID tag 202 is attached to the created price card and sent to the store together with the product 100 (step S102). When the product 100, the price card, and the RFID tag 202 are received in the store, the product person in charge of the store performs inspection work (steps S103 and S104). The merchandise person in charge of the store operates the merchandise information reading unit 102 to read the information stored in the RFID tag 202 attached to the price card, and stores the recommended product display position information in the recommended product display position display unit 103. It is displayed (steps S105 and S106).

  The merchandise person in charge of the store displays the product 100 at a position based on the recommended product display position information displayed on the recommended product display position display unit 103, and puts a price card on the product display shelf corresponding to the position where the product 100 is displayed. Affix it (step S107).

  Here, the operation of the recommended product display position information generating unit when generating recommended product display position information will be described. FIG. 6 is a flowchart for explaining the operation of the recommended product display position information generating unit when generating recommended product display position information.

  The product recommended display position information generation unit compares the difference in sales performance by display position in one product (step S201). Then, the display position with the largest sales volume is extracted (step S202). The recommended product display position information generating unit generates recommended product display position information using the extracted display position as the recommended product display position (step S203).

  Next, the operation of the recommended product display position display unit 103 will be described. FIG. 7 is a flowchart for explaining the operation of the recommended product display position display unit 103.

  When the product code information is input, the product recommended display position display unit 103 identifies the product 100 based on the product code information (step S301). Then, the photograph, product name, and price of the product 100 associated with the identified product 100 are displayed (step S302). In addition, when the recommended product display position information is input, the recommended product display position display unit 103 displays the position in the store where the display of the product 100 is recommended and the height of the displayed product shelf at the position in the store diagram. The recommended product display position, which is information indicating whether or not to display on the shelf, is displayed (step S303). An example of such display is shown in FIG.

  According to the embodiment of the present invention, since the headquarters of the chain store group can store the recommended product display position information in the RFID tag 202 attached to the price card, the store is based on the recommended product display position information. The product 100 can be displayed at the selected position. Therefore, the store displays the product 100 by performing a simple operation of reading the product recommended display position information stored in the RFID tag 202 attached to the price card by operating the product information reading unit 102. The sales performance of the product 100 can be improved.

  According to the present invention, the headquarters of the chain store group can instruct the store where to display the merchandise.

It is explanatory drawing explaining embodiment of this invention. It is explanatory drawing which shows an example of the merchandise information storage part by this invention. It is explanatory drawing which shows an example of the method of attaching an RFID tag to a price card. It is explanatory drawing which shows an example of the screen which the goods recommendation display position display part by this invention displays. It is a flowchart explaining operation | movement of this invention. It is a flowchart explaining operation | movement of the goods recommendation display position information generation part by this invention. It is a flowchart explaining operation | movement of the goods recommendation display position display part by this invention. It is explanatory drawing which shows an example of the conventional price card.

Explanation of symbols

DESCRIPTION OF SYMBOLS 100 Goods 101 Goods information storage part 102 Goods information reading part 103 Goods recommendation display position display part 201 Goods name display part 202 RFID tag 203 Goods price display part 301 Goods name display part 302 Barcode 303 Goods price display part

Claims (10)

Product information display storage means for storing product recommended display position information, which is information for specifying a product recommended display position, which is a position for recommending display of products;
Commodity information reading means for reading commodity recommended display position information stored in the commodity information display storage means;
A recommended product display position display system comprising: recommended product display position display means for displaying the recommended product display position information read by the product information reading means. The product recommended display position display system according to claim 1, wherein the product information display storage unit stores a plurality of recommended product display position information corresponding to one product. The product recommended display position display system according to claim 1 or 2, wherein the product recommended display position information stored in the product information display storage unit includes information for specifying a position where the display of the product is not recommended. The product information display storage means includes a price card that displays product information that is information on the name and price of the product, and an RFID tag that stores product recommended display position information. Item recommended display position display system of item 1. The commodity recommended display position display system according to claim 4, wherein the commodity information reading means has a function of receiving information transmitted by the RFID tag. The commodity recommended display position display system according to claim 4 or 5, wherein the price card is a rewritable rewrite card. The recommended product display position display means stores in-store diagrams including the position of the store entrance, the position of the checkout machine, and the position of the product display shelf, and is based on the recommended product display position information read by the product information reading means. The recommended product display position display system according to any one of claims 1 to 6, wherein the recommended product display position is displayed in a different manner from the other display positions in the store interior drawing. A product that identifies a display position where many products can be sold based on the relationship between the display position of the product and the sales results, and generates the recommended product display position information with the specified display position as the display position that recommends the display of the product The product recommended display position display system according to any one of claims 1 to 7, further comprising recommended display position information generation means. Store recommended product display position information, which is information for specifying a recommended product display position, which is a recommended position for displaying the product, in a storage medium;
Read the recommended product display position information stored in the storage medium,
A recommended product display position display method characterized by displaying the read recommended product display position information. A product recommended display position display program for displaying product recommended display position information, which is information for specifying a product recommended display position, which is a position for recommending display of products, on a display means,
On the computer,
Reading the recommended product display position information stored in the storage means;
The commodity recommended display position display program that displays the read commodity recommended display position information on the display means.

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