JP2005067181A - Information communication medium - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To improve sales promoting effects of, e.g. DM, by achieving synergistic effects by adding olfactory effects to the functions of an information communication medium which has conventionally relied only on visual effects. <P>SOLUTION: In the information communication medium, ink 7 with an aromatic substance is applied onto a surface of a pseudo-adhesive sheet 6, and the pseudo-adhesive sheet 6 is folded along a score line 3 such that both ends of the sheet are opposed to each other and subjected to pseudo adhesion. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to an information communication body that can be used for DM, postcards such as postcards, reciprocal postcards, sealed letters, business cards and other cards, books, catalogs, and the like.

Recently, an information communication body in which a plurality of leaf pieces are detachably overlapped with a postal matter such as a postcard has been widely used. For example, there is an information communication body described in “Information Laminate and Method for Producing the Same” in JP-A-2-87186 and “Information Communication Body” in JP-A-2001-130176.
JP-A-2-87186 JP 2001-130176 A

The conventional information communication body is bonded through a pseudo-adhesive means that can peel the overlapping facing surfaces and cannot be easily re-bonded after peeling, and the user opens the facing surface to the inner surface. The described concealment information can be read.
The information communication body of the above-mentioned reference displays information on the upper surface on which the pseudo-adhesive medium made of a pseudo-adhesive sheet is applied, and thus a visual effect on the recipient can be expected with respect to the conventional information communication body. In addition to improving the concealment, it is possible to aim for diversification of information, improvement of advertising effect and sales promotion of products accompanying it.

However, recently, sales promotion media incorporating visual and auditory effects have been flooded, and the impact that can be obtained by visual alone has gradually faded.
For those who use information and communication bodies, we would like to link the sales promotion of products with further effects.
In view of such problems, an object of the present invention is to provide an information communication body having a further sales promotion effect than the conventional one.

  In order to solve the above problem, the information communication body of the present invention is an information communication body in which a plurality of leaf pieces are overlapped and any opposed surfaces are integrated so as to be peeled off via a pseudo-adhesion means. It is characterized in that an ink mixed with an aromatic substance is applied on the surface of the pseudo-adhesive medium.

In the information communication body of the present invention, there are no particular restrictions on the form of overlapping of the plurality of leaf pieces.
For example, it may be overlapped by folding a plurality of leaf pieces connected via a fold line, or separated individual leaf pieces may be overlapped. Further, the two forms may be mixed.
There is no restriction | limiting also in the form of folding, The form in which winding folding, bellows folding, or double-folding folding and those were mixed may be sufficient.
In addition, when there are a plurality of facing surfaces, there is no limitation on the selection of the facing surface to be pseudo-bonded, and there may be a facing surface that is not bonded without doing anything, or a facing surface that is completely bonded without being peeled off.

As the pseudo-adhesive means, the following method using the pseudo-adhesive medium can be adopted, but is not limited to this method.
For example, a pseudo-adhesive sheet in which a pseudo-adhesive layer (not necessarily required) is formed on a transparent support is laminated in advance on the pseudo-adhesive surface of the information communication body, and the pseudo-adhesive layers are opposed to each other by superimposing them. The opposing surfaces can be pseudo-bonded by applying pressure or pressure treatment.

  In addition to the pseudo-adhesive media made of known easily peelable adhesives, the industry also has a feeling of pseudo-adhesiveness mainly composed of natural rubber and synthetic rubber that are called pressure-sensitive paper, post-glue method, varnishing method, etc. A pseudo-adhesive medium consisting of a pressure-sensitive adhesive or a pseudo-adhesive medium consisting of a UV-curable pseudo-adhesive varnish is applied to the necessary part or the entire surface of the pseudo-adhesive surface in the same manner as the pseudo-adhesive sheet, and then heated and heated. You may perform a pseudo-adhesion by giving a pressure or a pressurization process.

Furthermore, what mixed the thermoplastic resin with the paper fiber can also be used suitably, since pseudo-adhesion is carried out by heating and pressurizing or pressurizing treatment.
In addition, for example, the pseudo-adhesive medium may be combined with a known adhesive, and the adhesive may be applied to the unsealed portion, for example, in a band shape, and completely adhered, and the entire inner surface or part of the pseudo-adhesive medium may be pseudo-adhered with the pseudo-adhesive medium. I do not care.

In the present invention, the surface of the aforementioned pseudo-adhesive medium formed on the pseudo-adhesive surface of the information communication body is printed with ink mixed with an aromatic substance, and then the pseudo-adhesive pre-planar surface is opposed and heated / pressurized. Alternatively, pressure treatment is performed.
As the ink mixed with a fragrance material, in addition to a fragrance material directly mixed with a known ink, a fragrance material encapsulated in a microcapsule and mixed with a known ink can be used.
The microcapsules enclosing the fragrance material can be suitably used as a type that breaks down by pressurization (pressure-sensitive capsule type) or heating (heat-sensitive capsule type) and emits fragrance.

Regardless of the type of microcapsule, the pseudo-bonding and capsule destruction can be performed in the same process by consciously unifying them with the heating / pressurization or pressurization processing methods of the pseudo-bonding execution means. Can be done simultaneously.
From the broken capsule, fragrant substances appear and the odor is emitted to the outside world. However, since the capsule is destroyed between the opposing pseudo-adhesive media, it is sealed as it is and the odor is emitted to the outside world. There is no. Only after the information communication body is peeled and unfolded by opening, the fragrance material is released to the outside world. This also applies to the case where a fragrance is directly mixed in a known ink. However, if microcapsules are used, the production of information and communication bodies will not generate any odors in all production processes, so the work efficiency is extremely high compared to inks directly mixed with fragrances that inevitably cause odor problems during the production process. There is an advantage that is well advanced.
When microcapsules are used, the capsules do not necessarily have to be destroyed simultaneously with the execution of pseudo-adhesion. That is, after the information communication body is opened and peeled and developed, the scent may be diffused by rubbing and pressurizing the application part of the ink mixed with the microcapsule with a coin or a nail.
The user of the information communication body of the present invention does not notice the fragrance hidden inside before opening. And when you open it, you will be amazed by the fragrance that emanates for the first time.

Inks used in the present invention include, for example, ordinary letterpress inks, lithographic inks, gravure inks, flexographic inks, screen inks, as well as ultraviolet curable inks (UV inks), electron beam curable inks (EB inks), gold inks, Known inks such as silver ink, scratch ink, fluorescent ink, pearl ink, and temperature ink can be used. Moreover, you may use the vegetable soybean ink etc. which have begun to be used recently.
Further, there is no restriction on the color of the ink, and for example, a transparent type that does not contain pigments or dyes such as overprint varnish may be used.

  Information printed with ink mixed with aromatic substances on the surface of the pseudo-adhesive medium formed on the pseudo-adhesive surface is not only letters, numbers, symbols, but also other things such as pictures, patterns, graphic tables, frames, and entries Includes columns and ruled lines. By associating the printed information with the type of fragrance, the impact can be maximized. For example, the scent of a specific fruit can be associated with an illustration or description of the fruit, but a specific plant version is also conceivable as such a combination. Furthermore, illustrations etc. may be printed by linking the scent of trees with the image of a forest bath.

The pseudo-adhesive medium is not necessarily formed in a continuous film shape and does not necessarily cover the pseudo-adhesive planned surface entirely. That is, the pseudo-adhesive medium or the like having a strong adhesive force may be formed in a discontinuous pattern so as to cover, for example, 50% of the entire pseudo-adhesive planned surface in order to adjust the adhesive force.
In such a case, the application of the ink mixed with the fragrance material may be performed on either the upper or lower side of the pseudo-adhesive medium, and may be performed on both sides depending on the case.

According to the information communication body of the present invention, the user does not notice the fragrance hidden inside before opening the information communication body. Nevertheless, the fragrance is released for the first time when it is opened, so by associating it with the information that is concealed inside, it is possible to expect a strong synergistic effect that has never existed before, and the consumer's willingness to purchase is promoted.
In particular, when microcapsules containing fragrance substances are mixed in ink, the production of information communication bodies can be carried out efficiently because it does not emit any odors in all processes, and heating / heating that forms pseudo-adhesion is also possible. If the pressure or pressure treatment method and the treatment method for destroying the microcapsules are unified, a conventional treatment system can be used, and there is no need to purchase a new expensive system.

1 (A) and 1 (B) respectively show a surface view and a plan view of a two-fold postcard of the most basic form of the present invention. FIG. 2 is a cross-sectional view taken along line XX in FIG. FIG. 3 shows a cross-sectional view of the completed two-fold postcard taken along line XX.
The present invention will be described below with reference to the drawings.

The present invention will be described by taking a folded postcard as an information communication body in the most basic form as an example.
As shown in FIG. 1 (A), in the folded folded postcard sheet S, the leaf pieces 1 and the leaf pieces 2 are connected via a folding line 3 (not necessarily displayed but may be replaced by perforations). In addition to the postage stamp field and the postal code field, a destination 4 is printed on the surface of the leaf piece 1 by a printer or the like. On the surface of the leaf piece 2, an advertisement consisting of a plurality of tree illustrations and words related to the forest bath is described together with the heading “forest bath”. Further, as shown in FIG. 5B, illustrations of the sun, clouds, and mountains are printed on the entire surface of the leaf pieces 1 and 2, and the pseudo-adhesive sheet 6 that is one of the pseudo-adhesive means is formed on the front surface. The adhesive medium is laminated on the entire surface. On the surface of the pseudo-adhesive sheet 6, a tree illustration 7 made of ink mixed with an aromatic substance is further printed.

As shown in FIG. 2, the method for creating the folded sheet S is to first print illustrations of the sun, clouds, and mountains on the surface of a normal printing paper 8 (the printing is omitted in the figure). . After that, after the pseudo adhesive sheet 6 is laminated on the entire surface (it is not always necessary to laminate the entire surface), a tree illustration 7 made of ink mixed with an aromatic substance is further printed on the surface of the pseudo adhesive sheet 6. The The portion on which the illustration is printed is divided into two portions on the front side and the back side of the pseudo-adhesive sheet 6, but when viewed from the front side of the sheet F for two-folded postcards, it becomes one illustration as a whole. Is laid out.
The two-folded postcard sheet S thus produced is then subjected to pseudo-adhesion and integrated so as to be peelable.

As shown in FIG. 3, the two-folded postcard sheet S in FIG. 2 is folded from the fold line 3 so that the back surfaces of the leaf pieces 2 and 3 (the side on which the pseudo adhesive sheet S is laminated) are opposed to each other. A heating / pressurizing process comprising a heat roller, a heater panel and a press roller, not shown, or a pressurizing process comprising a press roller, etc. is applied.
The pseudo-adhesive sheets 6 facing each other are pseudo-adhered by this heating / pressurization or pressure treatment, and the tree illustration 7 made of ink mixed with an aromatic substance uses pressure-sensitive and heat-sensitive microcapsules. In this case, each microcapsule is broken and the fragrance is contained between the opposing pseudo adhesive sheets 6. Of course, the fragrance is confined in the same way when the fragrance material is mixed directly into the ink. However, when the microcapsule is used, the fragrance does not diverge at all during the production process, so the fragrance is transferred to other postcard sheets. The encapsulated fragrance is completely unnoticeable for its presence.

The two-fold postcards in which the pseudo-adhesion is completed in this way are posted as postcards as they are and arrive at the recipient's hand after mailing.
The recipient starts from the pseudo-adhesive portion between the pseudo-adhesive sheets 6 with the step formed by the notch provided in the corner portion of the leaf piece 2 (indicated as “OPEN” in FIG. 1) as the beginning of opening. Both leaf pieces can be peeled and deployed.
At the same time as the separation and deployment, the fragrance of trees, such as cocoons, contained in the opposing surfaces of the pseudo-adhesive sheet 6 diverges, and the recipient can see the inside illustration that can be seen through the pseudo-adhesive sheet 6, that is, the olfaction and The sense of presence of the forest bath can be experienced both visually.

  (A) And (B) represents the surface view and top view of the two-fold postcard of the most basic form of this invention, respectively.   A cross-sectional view taken along line XX in FIG.   XX sectional drawing of the completed two-fold postcard is represented.

Explanation of symbols

S Folded postcard sheet 1, 2, leaf 3 fold line 4 destination 5 advertising 6 pseudo-adhesive sheet 7 tree illustration made of ink mixed with aromatic substances 8 printing paper

Claims (2)

  In an information communication body that stacks multiple leaf pieces and integrates any opposing surfaces so that they can be peeled off via a pseudo-adhesive means, an ink in which an aromatic substance is mixed on the surface of a pseudo-adhesive medium applied to the planned pseudo-adhesive surface An information communication body characterized in that is applied.   In an information communication body in which a plurality of leaf pieces are overlapped and any opposing surfaces are integrated so as to be peelable via a pseudo-adhesive means, the lower surface side of the pseudo-adhesive medium discontinuously applied to the pseudo-adhesive planned surface and / or An information communication body characterized in that an ink mixed with an aromatic substance is applied to the upper surface side.

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