JP2005056173A - Management system for sales floor information - Google Patents

Management system for sales floor information Download PDF

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JP2005056173A
JP2005056173A JP2003286736A JP2003286736A JP2005056173A JP 2005056173 A JP2005056173 A JP 2005056173A JP 2003286736 A JP2003286736 A JP 2003286736A JP 2003286736 A JP2003286736 A JP 2003286736A JP 2005056173 A JP2005056173 A JP 2005056173A
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sales floor
tag
information
management computer
position information
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Kazuo Tamura
一夫 田村
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Hitachi Kiden Kogyo Ltd
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Abstract

<P>PROBLEM TO BE SOLVED: To provide a management system for sales floor information allowing steady management of the sales floor information without spending cost in consideration of a problem of a management method for a sales floor of a supermarket, a department store, a convenience store or the like. <P>SOLUTION: A cart 1 or the like of the sales floor is installed with a tag 2 of an RFID, and a position information transmitter 4 is installed to a prescribed position 3 of the sales floor. When the tag 2 receives position information transmitted from the position information transmitter 4, the tag 2 transmits the received position information and a self ID of the tag 2 to a management computer 7, and the position information and the self ID of the tag 2 transmitted to the management computer 7 are recorded in a recording means of the management computer 7 together with transmitted time. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

本発明は、スーパーマーケット、デパート、コンビニエンスストア等の売り場情報の管理システムに関し、特に、ＲＦＩＤ（Ｒａｄｉｏ Ｆｒｅｑｕｅｎｃｙ Ｉｄｅｎｔｉｆｉａｔｉｏｎ（電波方式認識）。本明細書において、「ＲＦＩＤ」という。）タグに付加的な機能を持たせた売り場情報の管理システムに関するものである。   The present invention relates to a system for managing sales floor information such as supermarkets, department stores, and convenience stores, and more particularly to an RFID (Radio Frequency Identification) (hereinafter referred to as “RFID”) tag. The present invention relates to a management system for sales floor information.

従来、スーパーマーケット、デパート、コンビニエンスストア等の売り場の管理は、ＰＯＳレジシステムのレジ情報に基づいて、商品の陳列を行うようにしたり、定期的に買い物客の人数をカウントすることにより買い物客の数及び流れの測定を行う程度で、定常的な売り場情報の管理は、それを行うための適当な方法がないため行われていなかった。   Conventionally, the management of sales floors such as supermarkets, department stores, convenience stores, etc. is based on the cash register information of the POS cash register system, and the number of shoppers is displayed by regularly displaying the number of shoppers. In addition, the management of regular sales floor information has not been performed because there is no appropriate method for doing so.

このため、買い物客が特定の売り場に集中すること等によって、売り場の効率的な利用ができなかったり、販売機会を逸失する等の問題があった。   For this reason, there are problems such as the inability to efficiently use the sales floor and the loss of sales opportunities due to the concentration of shoppers at a specific sales floor.

本発明は、上記従来のスーパーマーケット、デパート、コンビニエンスストア等の売り場の管理方法の有する問題点に鑑み、売り場情報の管理を、定常的に、かつコストをかけることなく行うことができるようにした売り場情報の管理システムを提供することを目的とするものである。   In view of the problems of the above-described conventional management methods for sales floors such as supermarkets, department stores, convenience stores, etc., the sales floor information can be managed regularly and without cost. The object is to provide an information management system.

上記目的を達成するため、本発明の売り場情報の管理システムは、売り場に備えるカート及び／又は買い物かごにＲＦＩＤのタグを取り付けるとともに、売り場の所定位置に位置情報発信器を設置し、前記タグが、位置情報発信器から発信された位置情報を受信したしたとき、受信した位置情報及びタグの自己ＩＤを管理コンピュータに送信し、管理コンピュータに送信された位置情報及びタグの自己ＩＤを、送信された時間と共に管理コンピュータに備えた記録手段に記録することを特徴とする。   In order to achieve the above object, a sales floor information management system according to the present invention has an RFID tag attached to a cart and / or shopping basket provided in a sales floor, and a position information transmitter is installed at a predetermined position of the sales floor. When the location information transmitted from the location information transmitter is received, the received location information and the self ID of the tag are transmitted to the management computer, and the location information and the tag self ID transmitted to the management computer are transmitted. It records in the recording means with which the management computer was equipped with the last time.

また、同じ目的を達成するため、本発明の売り場情報の管理システムは、買い物客にＲＦＩＤのタグを装着するとともに、売り場の所定位置に位置情報発信器を設置し、前記タグが、位置情報発信器から発信された位置情報を受信したしたとき、受信した位置情報及びタグの自己ＩＤを管理コンピュータに送信し、管理コンピュータに送信された位置情報及びタグの自己ＩＤを、送信された時間と共に管理コンピュータに備えた記録手段に記録することを特徴とする。   In order to achieve the same object, the sales floor information management system of the present invention attaches an RFID tag to a shopper and installs a positional information transmitter at a predetermined position of the sales floor, and the tag transmits the positional information. When the location information transmitted from the device is received, the received location information and the self ID of the tag are transmitted to the management computer, and the location information and the tag self ID transmitted to the management computer are managed together with the transmitted time. It records on the recording means with which the computer was equipped.

この場合において、ＰＯＳレジシステムのレジ情報とタグの自己ＩＤとを対応させて管理コンピュータに備えた記録手段に記録することができる。   In this case, the registration information of the POS register system and the self ID of the tag can be recorded in correspondence with the recording means provided in the management computer.

本発明の売り場情報の管理システムによれば、管理コンピュータに備えた記録手段に記録された位置情報及びタグの自己ＩＤ並びに送信された時間の各情報に基づいて、売り場情報の分析、例えば、
（ａ）売り場のエリア別の滞留時間
（ｂ）売り場のエリア別の買い物客の密度（トレンドの検知）
を行うことができ、これにより、売り場情報の管理を、定常的に、かつコストをかけることなく行うことができる。 According to the sales floor information management system of the present invention, analysis of sales floor information based on the position information recorded in the recording means provided in the management computer, the self ID of the tag, and the transmitted time information, for example,
(A) Residence time by sales area (b) Density of shoppers by sales area (trend detection)
This makes it possible to manage the sales floor information on a regular basis without cost.

また、ＰＯＳレジシステムのレジ情報とタグの自己ＩＤとを対応させて管理コンピュータに備えた記録手段に記録することにより、ＰＯＳレジシステムのレジ情報を含めて売り場情報の分析を行うことができ、これによって、例えば、
（ｃ）売り場のエリア別の購入金額／売り場のエリア別の滞留時間
等のより高度な売り場情報の管理を行うことができる。 Also, by registering the registration information of the POS cash register system and the self ID of the tag in the recording means provided in the management computer, it is possible to analyze the sales floor information including the cash register information of the POS cash register system, This allows, for example,
(C) It is possible to manage more advanced sales floor information such as the purchase amount for each sales floor area / the residence time for each sales floor area.

以下、本発明の売り場情報の管理システムの実施の形態を、図面に基づいて説明する。   Embodiments of a sales floor information management system according to the present invention will be described below with reference to the drawings.

図１〜図６に、本発明の売り場情報の管理システムの一実施例を示す。
この売り場情報の管理システムは、スーパーマーケットに本発明の売り場情報の管理システムを適用したもので、図１〜図３に示すように、スーパーマーケットの売り場に備えるカート１や買い物かご（図示省略）にＲＦＩＤのタグ２を取り付けるとともに、売り場の所定位置、特に限定されるものではないが、例えば、売り場を所定のエリアに区分けする陳列棚３等の適宜位置に、赤外線発光器、音波発信器、電波発信器等の位置情報発信器４（本実施例においては、赤外線発光器）を設置し、タグ２が、位置情報発信器４から発信された位置情報を受信したしたとき、受信した位置情報発信器４の位置情報及びタグ２の自己ＩＤを、近傍位置に設置したアンテナ５及び受信器６等を介して、管理コンピュータ７に送信し、管理コンピュータ７に送信された位置情報発信器４の位置情報及びタグ２の自己ＩＤを、送信された時間と共に管理コンピュータ７に備えた記録手段に記録するようにしている。 1 to 6 show an embodiment of a sales floor information management system according to the present invention.
This sales floor information management system is obtained by applying the sales floor information management system of the present invention to a supermarket. As shown in FIG. 1 to FIG. 3, an RFID is attached to a cart 1 or a shopping basket (not shown) provided in the sales floor of the supermarket. The tag 2 is attached, and a predetermined position of the sales floor, which is not particularly limited, for example, an infrared light emitter, a sound wave transmitter, a radio wave transmission at an appropriate position such as a display shelf 3 that divides the sales floor into a predetermined area. When the position information transmitter 4 (infrared light emitter in this embodiment) such as a device is installed and the tag 2 receives the position information transmitted from the position information transmitter 4, the received position information transmitter 4 and the self ID of the tag 2 are transmitted to the management computer 7 via the antenna 5 and the receiver 6 installed in the vicinity, and the management computer 7 The self-ID of the location information and the tag 2 of the position information transmitter 4 transmits to 7, and to record on the recording means provided in the control computer 7 together with the transmission time.

そして、本実施例においては、位置情報発信器４としての赤外線発光器には、信号生成部及び赤外線発光部を備えるようにする。
また、ＲＦＩＤのタグ２には、位置情報発信器４に対応した位置情報受信器（本実施例においては、赤外線受光部（赤外線受光器））、増幅器、自己（固有）ＩＤ生成部及びＲＦＩＤ発信部（ＲＦＩＤ発信器）を備えるようにする。
また、ＲＦＩＤ受信部としてのアンテナ５に接続された受信器６には、増幅器、信号解析部を備え、位置情報発信器４としての赤外線発光器からの位置情報である赤外線信号と、タグ２の自己（固有）ＩＤとを分離して、管理コンピュータ７に送信するようにする。なお、位置情報発信器４としての赤外線発光器からの位置情報である赤外線信号と、タグ２の自己（固有）ＩＤとの分離は、管理コンピュータ７側で行うこともできる。
なお、本実施例においては、売り場をｎ個のエリアに区分けする例を示している。 In this embodiment, the infrared light emitter as the position information transmitter 4 is provided with a signal generator and an infrared light emitter.
The RFID tag 2 includes a position information receiver (in this embodiment, an infrared light receiver (infrared light receiver)), an amplifier, a self (unique) ID generator, and an RFID transmitter corresponding to the position information transmitter 4. (RFID transmitter).
The receiver 6 connected to the antenna 5 serving as an RFID receiver includes an amplifier and a signal analyzer, and an infrared signal that is position information from an infrared light emitter serving as the position information transmitter 4 and the tag 2 The self (unique) ID is separated and transmitted to the management computer 7. Note that the management computer 7 can separate the infrared signal, which is positional information from the infrared light emitter serving as the positional information transmitter 4, and the self (unique) ID of the tag 2.
In the present embodiment, an example is shown in which the sales floor is divided into n areas.

この場合において、カート１や買い物かごにＲＦＩＤのタグ２を取り付けることに代えて、カート１や買い物かごを使用しない買い物客には、買い物客に直接タグ２を装着してもらうようにすることもできる。   In this case, instead of attaching the RFID tag 2 to the cart 1 or the shopping basket, the shopper who does not use the cart 1 or the shopping basket may directly attach the tag 2 to the shopper. it can.

さらに、本実施例においては、ＰＯＳレジシステム８のレジ情報とタグ２の自己ＩＤとを対応させて管理コンピュータ７に備えた記録手段に記録するようにしている。   Furthermore, in this embodiment, the registration information of the POS registration system 8 and the self ID of the tag 2 are associated with each other and recorded in the recording means provided in the management computer 7.

この売り場情報の管理システムによれば、図４〜図６に示すように、管理コンピュータ７に備えた記録手段に記録された位置情報及びタグの自己ＩＤ並びに送信された時間の各情報に基づいて、売り場情報の分析、例えば、
（ａ）売り場のエリア別の滞留時間
（ｂ）売り場のエリア別の買い物客の密度（トレンドの検知）
を行うことができ、これにより、売り場情報の管理を、定常的に、かつコストをかけることなく行うことができる。
より具体的には、図５に示すように、売り場を所定のエリアに区分けする陳列棚３の適宜位置に、位置情報発信器４を設置することによって、位置情報発信器４を設置した位置がトラッキングポイントとなる。
そして、管理コンピュータ７に備えた記録手段に記録された位置情報及びタグの自己ＩＤ並びに送信された時間の各情報に基づいて、図５（ｂ）に示すように、上記トラッキングポイントで区切られた売り場の各エリア毎の買い物客の密度を管理コンピュータ７の監視端末にリアルタイムで表示したり、図５（ｃ）に示すように、特定のタグ２、すなわち、特定の買い物客の動線履歴を管理コンピュータ７の監視端末に表示することができる。 According to this sales floor information management system, as shown in FIGS. 4 to 6, based on the position information recorded in the recording means provided in the management computer 7, the tag's own ID, and the transmitted time information. , Analysis of sales floor information, eg
(A) Residence time by sales area (b) Density of shoppers by sales area (trend detection)
This makes it possible to manage the sales floor information on a regular basis without cost.
More specifically, as shown in FIG. 5, by installing the position information transmitter 4 at an appropriate position on the display shelf 3 that divides the sales floor into predetermined areas, the position where the position information transmitter 4 is installed can be determined. It becomes a tracking point.
Then, based on the position information recorded in the recording means provided in the management computer 7, the tag's own ID, and the transmitted time information, as shown in FIG. The density of shoppers for each area of the sales floor is displayed on the monitoring terminal of the management computer 7 in real time, or as shown in FIG. It can be displayed on the monitoring terminal of the management computer 7.

また、ＰＯＳレジシステム８のレジ情報とタグの自己ＩＤとを対応させて管理コンピュータ７に備えた記録手段に記録することにより、ＰＯＳレジシステムのレジ情報を含めて売り場情報の分析を行うことができ、これによって、例えば、
（ｃ）売り場のエリア別の購入金額／売り場のエリア別の滞留時間
等のより高度な売り場情報の管理を行うことができる。
より具体的には、図４及び図６に示すように、売り場の各エリアと、買い物客の滞留時間、買い物客の密度、購入金額等の各種データを、相互に関連づけて出力することができる。 Also, by registering the register information of the POS register system 8 and the self ID of the tag in the recording means provided in the management computer 7, the sales floor information including the register information of the POS register system can be analyzed. This allows you to
(C) It is possible to manage more advanced sales floor information such as the purchase amount for each sales floor area / the residence time for each sales floor area.
More specifically, as shown in FIGS. 4 and 6, each area of the sales floor and various data such as the shopper's residence time, shopper density, and purchase price can be output in association with each other. .

以上、本発明の売り場情報の管理システムについて、その実施例に基づいて説明したが、本発明は上記実施例に記載した構成に限定されるものではなく、また、得られた結果の分析方法も上記実施例に記載した方法に限定されるものではなく、その趣旨を逸脱しない範囲において適宜その構成等を変更することができるものである。   The sales floor information management system of the present invention has been described based on the embodiments. However, the present invention is not limited to the configuration described in the above embodiments, and an analysis method for the obtained results is also available. The present invention is not limited to the method described in the above embodiment, and the configuration and the like can be changed as appropriate without departing from the spirit of the method.

以上、本発明の売り場情報の管理システムは、売り場情報の管理を、定常的に、かつコストをかけることなく行うことができることから、スーパーマーケット、デパート、コンビニエンスストア等の売り場情報の管理を高度に行うことができる。   As described above, the sales floor information management system according to the present invention can manage sales floor information on a regular basis and without any cost, so that the management of sales floor information in supermarkets, department stores, convenience stores, etc. is performed at a high level. be able to.

本発明の売り場情報の管理システムの一実施例を示し、（ａ）は売り場情報の管理システムの構成外観図、（ｂ）同管理システムの構成説明図である。1 shows an embodiment of a sales floor information management system according to the present invention, where (a) is a configuration external view of the sales floor information management system, and (b) is a configuration explanatory diagram of the management system. 同売り場情報の管理システムの構成を示すブロック図である。It is a block diagram which shows the structure of the management system of the sales floor information. 同売り場情報の管理システムの動作順序を示すブロック図である。It is a block diagram which shows the operation | movement order of the management system of the sales floor information. 同売り場情報の管理システムの分析手順を示すブロック図である。It is a block diagram which shows the analysis procedure of the management system of the sales floor information. 同管理システムの構成平面図と、出力画面の説明図である。FIG. 2 is a configuration plan view of the management system and an explanatory diagram of an output screen. 売り場情報の分析例を示す説明図である。It is explanatory drawing which shows the example of analysis of sales floor information.

符号の説明Explanation of symbols

１ カート
２ タグ
３ 陳列棚
４ 位置情報発信器（赤外線発光器）
５ アンテナ
６ 受信器
７ 管理コンピュータ
８ ＰＯＳレジシステム 1 Cart 2 Tag 3 Display shelf 4 Location information transmitter (Infrared light emitter)
5 Antenna 6 Receiver 7 Management computer 8 POS cash register system

Claims (3)

売り場に備えるカート及び／又は買い物かごにＲＦＩＤのタグを取り付けるとともに、売り場の所定位置に位置情報発信器を設置し、前記タグが、位置情報発信器から発信された位置情報を受信したしたとき、受信した位置情報及びタグの自己ＩＤを管理コンピュータに送信し、管理コンピュータに送信された位置情報及びタグの自己ＩＤを、送信された時間と共に管理コンピュータに備えた記録手段に記録することを特徴とする売り場情報の管理システム。   When an RFID tag is attached to a cart and / or shopping basket provided for a sales floor, a position information transmitter is installed at a predetermined position of the sales floor, and when the tag receives position information transmitted from the position information transmitter, The received position information and the self ID of the tag are transmitted to the management computer, and the position information and the self ID of the tag transmitted to the management computer are recorded together with the transmitted time in a recording means provided in the management computer. Management system for sales floor information. 買い物客にＲＦＩＤのタグを装着するとともに、売り場の所定位置に位置情報発信器を設置し、前記タグが、位置情報発信器から発信された位置情報を受信したしたとき、受信した位置情報及びタグの自己ＩＤを管理コンピュータに送信し、管理コンピュータに送信された位置情報及びタグの自己ＩＤを、送信された時間と共に管理コンピュータに備えた記録手段に記録することを特徴とする売り場情報の管理システム。   When a RFID tag is attached to a shopper and a location information transmitter is installed at a predetermined position in the sales floor, and the location information transmitted from the location information transmitter is received by the tag, the received location information and tag The self-ID is sent to the management computer, and the position information sent to the management computer and the self-ID of the tag are recorded in the recording means provided in the management computer together with the sent time. . ＰＯＳレジシステムのレジ情報とタグの自己ＩＤとを対応させて管理コンピュータに備えた記録手段に記録することを特徴とする請求項１又は２記載の売り場情報の管理システム。   3. The store information management system according to claim 1, wherein the register information of the POS register system and the self ID of the tag are associated with each other and recorded in a recording means provided in the management computer.
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GB2445766A (en) * 2007-01-19 2008-07-23 Aurelie Sally Barrett A predictive method to minimise check out queues in supermarkets
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US8183996B2 (en) 2005-08-31 2012-05-22 Fujitsu Frontech Limited Mobile information-terminal apparatus, mobile information-terminal control method, and mobile information-terminal program
JP5906558B1 (en) * 2015-04-17 2016-04-20 パナソニックＩｐマネジメント株式会社 Customer behavior analysis apparatus, customer behavior analysis system, and customer behavior analysis method

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