JP2005050233A - Delivered information receiving device, information processing device, storage medium, and information system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To create/update a criterion for delivering information on the basis of merchandise purchased by a user or a service used by the user without imposing a burden on the user. <P>SOLUTION: When a user 1 visits a store 2, a membership data and filter data for the user is transmitted from a user terminal 100 to a store terminal 200, and the information regarding the merchandise purchased by the user 1 or the service used by the user is transmitted from a register 250 to the store terminal 200 as the information for a register. The store terminal 200 transmits the membership data, the filter data and the information for the register to a corporate headquarters server 300. In the corporate headquarters server 300, an updated filter information is created based on the filter data, the information for the register and history data of the merchandise/the service for the user and the updated filter data is provided to the user terminal 100 via the store terminal 200. In the user terminal 100, the delivered information matching with the updated filter data is selected out of the delivered information delivered from an artificial satellite 5, and the selected delivered information is displayed. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a technique for selecting specific distribution information from distribution information distributed to an unspecified number of users.

  When distributing distribution information to a large number of unspecified users at the same time by broadcasting etc., the user cannot select the distribution information and the necessary information is necessary even though the information required for each user is different. You must watch even the information without.

  Regarding this problem, the “information distribution system” described in Japanese Patent Application Laid-Open No. 2002-164857 shows a configuration in which distribution information is selected according to user attributes.

  This “information distribution system” includes an information distributor who distributes distribution information (for example, advertisement information) and a user terminal that can receive the distribution information.

  On the information distributor side, distribution information is distributed by adding distribution information items consisting of attributes (regional information, postal code, telephone number, gender, age, occupation, hobby, etc.) of the user who wants to distribute the distribution information for each distribution information. To do. In addition, the user writes his / her attributes (regional information, postal code, telephone number, gender, age, occupation, hobby, etc.) to a predetermined IC card, and the user terminal reads the user's attributes from the IC card and distributes the information. The distribution information item of the distribution information distributed by the user is compared with the user attribute read from the IC card, and the distribution information that best matches the user attribute is selected and displayed.

JP 2002-164857 A

  However, in the “information distribution system” described in Japanese Patent Application Laid-Open No. 2002-164857, the user himself / herself has to write a user attribute serving as a selection criterion for selecting distribution information on the IC card, which is a burden on the user. It was supposed to be applied.

  The user attributes written on the IC card are only general information such as regional information, postal code, telephone number, gender, age, occupation, and hobbies, and the characteristics, trends, and preferences related to the user's product purchase or service use. Etc. are not reflected in the selection of distribution information, and user attributes are not updated according to the user's product purchase or service usage status, so there is a possibility that the information necessary for the user will not be selected accurately In addition, the distribution information provider (for example, a merchandise / service provider) may not be able to sufficiently obtain the advertising effect of the distribution information.

  Therefore, in order to solve the above-described problems, the present invention can generate and update the selection criteria for distribution information based on the characteristics related to the user's product purchase or service use without imposing a burden on the user. The purpose is to realize the configuration.

The distribution information receiving apparatus according to the present invention is:
A distribution information receiving unit for receiving distribution information;
A filter storage unit that stores a selection criterion that is a criterion for selecting distribution information suitable for the user from the distribution information;
In a distribution information receiving device comprising: a distribution information selection unit that selects distribution information that matches a selection criterion stored in the filter storage unit from distribution information received by the distribution information reception unit and provides the selection information to the user.
A selection criterion update unit is provided that acquires the selection criterion generated by a predetermined external device and stores the selection criterion in the filter storage unit.

  Since the distribution information receiving apparatus according to the present invention obtains from the outside a selection criterion that serves as a criterion for selecting information suitable for the user from the information to be distributed, the operation burden on the user is reduced, and the user characteristics are reduced. Only matching distribution information can be selected and output.

Embodiment 1 FIG.
FIG. 1 is a diagram illustrating an example of a system configuration according to the present embodiment.

  In FIG. 1, a user terminal 100 carried by a user 1 receives distribution information from the artificial satellite 5, selects specific distribution information from the received distribution information, and displays the selected distribution information. The distribution information received by the user terminal 100 is, for example, advertisement information about a product or service. The user terminal 100 may be a mobile phone or a PDA (Personal Digital Assistant).

  The user terminal 100 corresponds to an example of a distribution information receiving device.

  The store 2 is a store of a business that provides goods or services, and a store terminal 200 connected to the headquarter server 300 of the business headquarters 3 and a register 250 used for accounting for the products or services are installed. Yes. The store terminal 200 communicates with the headquarters server 300 when the user 1 visits the store, receives filter data (selection criteria) used when the user terminal 100 selects distribution information from the headquarters server 300, Filter data is supplied to the user terminal 100. The store terminal 200 corresponds to an example of a store apparatus.

  The business headquarter 3 is a headquarter organization that supervises the store 2, and a headquarter server 300 connected to the store terminal 200 of the store 2 and the satellite transmission center 4 is installed. The headquarter server 300 communicates with the store terminal 200 when the user 1 visits the store 2 and supplies filter data to the user terminal 100 via the store terminal 200. Also, distribution information to be displayed on the user terminal 100 is generated and distributed to the user terminal 100 via the satellite transmission center 4 and the artificial satellite 5.

  Although not shown, the headquarter server 300 is connected to store terminals of a plurality of branch stores, and supplies filter data to the user terminals of users who use the plurality of stores via the plurality of store terminals. It may be.

  The headquarter server 300 corresponds to an example of an information processing device or an external device.

  Moreover, the headquarters server and the store terminal may be configured integrally (stand-alone configuration).

  The satellite transmission center 4 receives the distribution information from the headquarter server 300 and transmits the received distribution information to the artificial satellite 5.

  The artificial satellite 5 distributes the distribution information received from the satellite transmission center 4. The artificial satellite 5 corresponds to an example of a distribution information distribution device.

  Next, an example of the operation of the system according to the present embodiment will be outlined.

  In the following description, it is assumed that the store 2 is a rental video store.

  The user terminal 100 can receive distribution information from the artificial satellite 5 and can perform predetermined short-range wireless communication (for example, infrared rays).

  The user 1 goes to the store 2 and, when a desired video is found, makes a rental offer at the register counter of the store 2.

  If the user 1 is a member of the rental video store, member data (for example, a member number) indicating that the user 1 is a member is stored in the user terminal 100. The member data is transmitted to the mobile phone via short-range wireless communication. If the user is not a member, after performing a predetermined enrollment procedure, member data (membership number, etc.) is transmitted from the store terminal 200 to the user terminal 100 by short-range wireless communication, and the received member data is stored in the user terminal 100 And make it available from the next time.

  If the user 1 is a member, the filter data is already stored in the user terminal 100, and the filter data is transmitted from the user terminal 100 to the store terminal 200 by short-range wireless communication when the rental application is made.

  After the above processing, the title, category, fee, etc. of the rented video are input to the register 250 by the store clerk. At this time, at least the video title and category are transmitted from the register 250 to the store terminal 200 as cash register information. As a category, in the case of a movie, for example, a movie genre (SF movie, horror movie, etc.), movie staff (director name, leading actor name, etc.), new work or old work can be considered.

  Next, the store terminal 200 transmits the filter data, member data, and cash register information (hereinafter collectively referred to as update information) received from the user terminal 100 to the headquarter server 300.

  The headquarter server 300 stores the rental history (video title, category, date, etc.) of each member, and if the update information transmitted from the store terminal 200 includes filter data, Analyzing the characteristics of the user 1's video rental from the rental history, filter data, and cash register information of the member, and when there is a change in the user characteristics (for example, recently, the tendency to prefer SF movies) Filter data is generated and new filter data is transmitted to the store terminal 200.

  When the filter data need not be updated, an update unnecessary message indicating that the update is unnecessary is transmitted to the store terminal 200.

  If the update information does not include filter data, the user is a newly joined member, so there is no rental history, filter data is generated from cash register information, and the generated filter data is stored in the store terminal. 200.

  When the store terminal 200 receives the filter data from the headquarter server 300, the store terminal 200 transmits the filter data to the user terminal 100 by short-range wireless communication, and the user terminal 100 stores the received filter data.

  Further, when the store terminal 200 receives the update unnecessary message, the store terminal 200 displays the update unnecessary message on a predetermined display device.

  Thus, the processing at the store 2 ends, and the user 1 leaves the store 2 with the rented video.

  When a user visits a store or initiates purchase behavior, information for the user is updated on the headquarters server or the store terminal based on the time zone or store where the user visited the store or the selected product. As a result, a new selection criterion (filter) is generated. This selection criterion is transferred from the store terminal to the user terminal and stored, and adopted as a selection criterion for distribution information.

  FIG. 11 is an example of filter data generated by the headquarter server 300 and received by the user terminal 100.

  The filter data includes, for example, a store name (rental ○ Δ ×) and user characteristics (like SF).

  The user terminal 100 selects and displays only the distribution information that matches the filter data from the distribution information from the artificial satellite 5.

  Further, the headquarter server 300 performs distribution information generation processing in a routine different from the filter data generation processing.

  The distribution information is, for example, advertisement information of a product or service, includes a tag that matches the filter data held by the user terminal 100, and the user terminal 100 collates the filter data with the tag of the distribution information. The terminal 100 can select the distribution information as a display target.

  FIG. 8 shows an example of distribution information generated by the headquarter server 300.

  The distribution information is composed of a tag and an information body. The information text describes advertisement information to be notified, and the tag includes control data when the user terminal 100 selects distribution information or displays distribution information. Specifically, it consists of an operator name, a type name, and display timing control data. The business name and type name are data corresponding to the filter data supplied to the user terminal 100, and the user terminal 100 selects distribution information including a tag that matches the filter data. The type name included in the tag indicates a user type such as a user attribute (age, sex, residential area, etc.) and a user preference (product / service genre, menu, etc.). Further, the display timing control data (output timing instruction) can specify the time for displaying the distribution information, the position of the user terminal for displaying the distribution information, the number of times of display, and the like.

  After generating the distribution information, the headquarter server 300 transmits the distribution information to the satellite transmission center 4, the satellite transmission center 4 transmits the distribution information to the artificial satellite 5, and the artificial satellite 5 distributes the distribution information.

  The user terminal 100 receives the distribution information distributed from the artificial satellite 5, collates the stored filter data with the tag of the distribution information, accumulates only the distribution information including the tag that matches the filter data, Display accumulated distribution information. When the accumulated distribution information includes display timing control data, the distribution information is displayed at the display timing indicated by the display timing control data.

  Next, a configuration example of the user terminal 100 according to the present embodiment will be described with reference to FIG.

  The distribution information receiving unit 101 receives distribution information from the artificial satellite 5.

  The filtering processing unit 102 stores the filter data 103 supplied from the headquarter server 300, collates the distribution information tag received by the distribution information receiving unit 101 with the filter data 103, and includes a tag that matches the filter data 103. Select only delivery information.

  The distribution information storage unit 104 stores the distribution information selected by the filtering processing unit 102.

  The display timing control unit 105 controls the display timing of the distribution information stored in the distribution information storage unit 104 according to the display timing control data.

  The short-range wireless communication unit 106 performs short-range wireless communication with the store terminal 200. Specifically, the short-range wireless communication unit 106 transmits the filter data and the member data to the store terminal 200, and receives the filter data (newly created filter data or updated filter data) from the store terminal 200. Receive.

  The data reading / writing unit 107 reads out the filter data 103 from the filtering processing unit 102 when the filter data is transmitted, and supplies the filter data 103 to the short-range wireless communication unit 106. When the filter data is received, the data reading / writing unit 107 receives the received data. The filter data is received from the short-range wireless communication unit 106 and written as the filter data 103 in the filtering processing unit 102. Similarly, for member data, the member data is read from the member data storage unit 108 at the time of transmission and supplied to the short-range wireless communication unit 106, and the member data is received from the member data storage unit 108 at the time of reception. Write to the data storage unit 108.

  The member data storage unit 108 stores member data of the user 1.

  The display unit 109 displays the distribution information at a predetermined display timing based on the display timing control of the display timing control unit 105.

  The user input unit 110 receives various commands from the user 1.

  The short-range wireless communication unit 106 and the data read / write unit 107 correspond to an example of a selection reference update unit, and the filtering processing unit 102 corresponds to an example of a distribution information selection unit and a filter storage unit, and display timing control. The unit 105 corresponds to an example of an output timing control unit, the short-range wireless communication unit 106 corresponds to an example of a selection reference input unit, and the display unit 109 corresponds to an example of a distribution information output unit.

  Although not shown, the user terminal 100 can be realized by a computer having a CPU such as a microprocessor, a recording unit such as a semiconductor memory or a magnetic disk, and a communication unit. The recording means stores a program that realizes the function of each component included in the user terminal 100. The CPU reads the program to control the operation of the user terminal 100, and the function of each component is recorded. Can be realized.

  Next, a configuration example of the store terminal 200 will be described with reference to FIG.

  The near field communication unit 201 performs near field communication with the user terminal 100. Specifically, the short-range wireless communication unit 201 receives filter data (filter data held by the user terminal (holding selection criteria)) and member data from the user terminal 100, and also sends the filter data to the user terminal 100. (Newly created filter data or updated filter data) is transmitted.

  The cash register information input unit 202 receives cash register information from the register 250.

  The data processing unit 203 associates the filter data and member data received by the short-range wireless communication unit 201 with the cash register information as update information, and if necessary, a data format for the headquarter server 300 Data conversion is performed.

  The headquarter server communication unit 204 communicates with the headquarter server 300. Specifically, the headquarter server communication unit 204 transmits update information (filter data (filter data held by the user terminal (holding selection criteria)), member data, cash register information) to the headquarter server 300, In addition, filter data (newly created filter data or updated filter data) or an update unnecessary message is received from the headquarter server 300.

  Next, a configuration example of the headquarter server 300 will be described with reference to FIG.

  The store terminal communication unit 301 communicates with the store terminal 200. Specifically, the store terminal communication unit 301 receives update information from the store terminal 200, and sends filter data (newly created filter data or updated filter data) or an update unnecessary message to the store terminal 200. Send.

  The product / service history information database 302 stores product / service history information indicating the purchase history of products or the usage history of services for each user.

  The filter data generation unit 303 analyzes characteristics relating to user product purchase or service use based on filter data (filter data held by the user terminal (holding selection criteria)), cash register information, product / service history information, Filter data is generated based on the analyzed user characteristics.

  The distribution information generation unit 304 generates distribution information to be displayed on the user terminal 100.

  The satellite transmission center communication unit 305 transmits distribution information to the satellite transmission center 4.

  The store terminal communication unit 301 corresponds to an example of a user information reception unit and a selection reference supply unit, and the product / service history information database 302 corresponds to an example of a product / service history information storage unit, and generates filter data. The unit 303 corresponds to an example of a selection criterion generation unit, and the communication unit 305 for the satellite transmission center corresponds to an example of a distribution information supply unit.

  Although not shown, the headquarter server 300 can be realized by a computer having a CPU such as a microprocessor, a recording unit such as a semiconductor memory or a magnetic disk, and a communication unit. The recording means stores a program that realizes the function of each constituent element included in the headquarter server 300. The CPU reads the program to control the operation of the headquarter server 300, and the function of each constituent element is recorded. Can be realized.

  Next, the operation of the system according to the present embodiment will be described.

  First, the operation in the user terminal 100 will be described with reference to FIG.

  When the user 1 purchases a product or uses a service at the store 2, the user input unit 110 inputs a filter data transmission instruction from the user 1 (S1401).

  Next, based on the filter data transmission instruction from the user 1, the data read / write unit 107 determines whether or not filter data and member data exist (S1402).

  When the filter data and the member data exist, the filter data 103 is read from the filtering processing unit 102 and the member data is read from the member data storage unit 108 (S1403).

  Next, the short-range wireless communication unit 106 transmits the read filter data and member data to the store terminal 200 by short-range wireless communication (S1404).

  On the other hand, if the filter data and member data do not exist in step S1402, the display unit 109 displays that the filter data and member data do not exist (S1405).

  Next, when the user 1 performs the membership procedure at the store 2, the member data is transmitted from the store terminal 200 through the short-range wireless communication. Therefore, the member data transmitted from the short-range wireless communication unit 106 is used as the member data. Receive (S1406).

  Next, the member read / write unit 107 writes the member data received by the short-range wireless communication unit 106 into the member data storage unit 108 and the member data storage unit 108 stores it.

  Next, when newly created filter data or updated filter data is received within a predetermined time from the transmission of the filter data and member data in step S1404 or the storage of member data in step S1407 (Yes in step S1408). The data reading / writing unit 107 writes the received filter data in the filtering processing unit 102 as the filter data 103. On the other hand, if the filter data is not received within a certain time (No in step S1408), the process is terminated as it is.

  In FIG. 14, when the filter data and the member data are not present in the user terminal 100 (No in S1402), the member data is received (S1406) and then the filter data is received (S1408). In step S1408, the member data and the filter data may be received at the same time.

  In the store terminal 200, the short-range wireless communication unit 201 receives the filter data and the member data transmitted from the user terminal 100, and the register information input unit 202 inputs the register information transmitted from the register 250. The data processing unit 203 associates the filter data, the member data, and the cash register information with each other as update information, and the headquarter server communication unit 204 transmits the update information to the headquarter server 300.

  Further, when the filter data and the member data are not received from the user terminal 100, the fact is displayed on a predetermined display device, and the clerk of the store 2 is urged to join the user 1. When the membership procedure of the user 1 is completed, the member data is transmitted from the short-range wireless communication unit 201 to the user terminal 100 by short-range wireless communication.

  When the filter data and the member data are not received from the user terminal 100, the data processing unit 203 uses only the newly generated member data and cash register information as update data, and from the headquarter server communication unit 204 to the headquarter server 300. Send to.

  Next, filter data generation processing in the headquarter server 300 will be described with reference to FIG.

  First, the store terminal communication unit 301 receives the update information transmitted from the store terminal 200 (S1501).

  Next, the filter data generation unit 303 determines whether or not filter data is included in the update information (S1502).

  If the update information does not include the filter data, the characteristics of the user are analyzed from the cash register information included in the update information (S1506). This analysis is performed using, for example, multivariate analysis (quantification algorithm or the like). A method for analyzing user characteristics will be described later.

  On the other hand, if it is determined in step S1502 that the update information includes filter data, the product / service history information of the user is read from the product / service history information database 302 based on the member data (S1503).

  Next, the filter data generation unit 303 analyzes the user characteristics from the filter data, the cash register information, and the product / service history information read from the product / service history information database 302 included in the update information (S1504). This analysis is performed using, for example, multivariate analysis (quantification algorithm or the like). A method for analyzing user characteristics will be described later.

  Next, the filter data generation unit 303 determines whether it is necessary to update the filter data from the user characteristics analyzed in step S1504 (determines whether there has been a change in the user characteristics).

  If the filter data needs to be updated, the process proceeds to step S1507.

  Next, when it is determined in step S1505 that the filter data needs to be updated, or when the user characteristics are analyzed in step S1506, the filter data generation unit 303 generates filter data based on the analyzed user characteristics. (S1507).

  Next, the store terminal communication unit 301 transmits the filter data generated in step S1505 to the store terminal 200 (S1508).

  On the other hand, if it is not necessary to update the filter data in the determination in step S1505, the filter data generation unit 303 generates a message indicating that the filter data is not updated (update unnecessary message) (S1509), and the communication unit 301 for shop terminals Transmits an update unnecessary message to the store terminal 200 (S1510).

  After the processing of step S1508 or step S1510 is completed, the filter data generation unit 303 registers the registration information included in the update information in the product / service history information database 302, and updates the product / service history information. Do. If the update information does not contain filter data, that is, if the user is a newly joined member, the product / service history information of the user does not exist, so the update information The user is registered based on the included member data, and the contents of the cash register information included in the update information are registered as the product / service history information of the user.

  After the above processing of the headquarter server 300 is completed, in the store terminal 200, when the headquarter server communication unit 204 receives the filter data or the update unnecessary message from the headquarter server 300 and receives the filter data, the short-range wireless communication When the unit 201 transmits the filter data to the user terminal 100 by short-range wireless communication and receives an update unnecessary message, the unit 201 displays the update unnecessary message on a predetermined display device.

  As described above, the user terminal 100 can store newly generated filter data or updated filter data.

  Here, a method for analyzing user characteristics by the filter data generation unit 303 of the headquarter server 300 will be described.

  Below, the case by multivariate analysis (for example, quantification algorithm) is demonstrated.

Hereinafter, a case where a restaurant is an example of a store will be described.
1) First, the filter data generation unit 303 creates data in which each product is coded for items such as price, calories, seasoning, and the like (FIG. 17). An example of the code is as shown in FIG.
2) Next, use history data for each order of each product is created (FIG. 18).
3) Next, analysis is performed by a quantification algorithm.
4) The classification obtained as a result is classified into a product and a customer attribute type (FIG. 19).
5) Next, the usage history (product / service history information) of each customer is extracted. FIG. 20 shows an example of usage history. An example of the code is as shown in FIG.
6) Next, analysis is performed by a quantification algorithm.
7) The result is superimposed on the classification obtained in the above 4) to obtain a product type that matches each customer's preference (FIG. 21).

  In addition, although the case where the user characteristic was analyzed using multivariate analysis (for example, quantification algorithm) was explained above, other methods may be used.

  Next, with reference to FIG. 16, the operation when the distribution information is received at the user terminal 100 will be described.

  First, the distribution information receiving unit 101 receives distribution information (S1601).

  Next, the filtering processing unit 102 determines whether or not the tag included in the received distribution information matches the filter data 103 (S1602). If the tag does not match, the distribution information is discarded (S1607). The process is terminated, and if the two match, the distribution information is stored in the distribution information storage unit 104 (S1603).

  Next, the display timing control unit 105 determines whether or not the display timing is specified in the display timing control data for the distribution information stored in the distribution information storage unit 104 (S1604), and the display timing must be specified. For example, the distribution information is displayed as it is (S1606), and when the display timing is designated, the distribution information is displayed when the display timing is reached (S1605, S1606).

  In the case of FIG. 16, after determining whether or not the tag of the distribution information matches the filter data (S1602), only the distribution information having the tag matching the filter data is accumulated (S1603). After all the received distribution information is accumulated, it may be determined whether or not each of the accumulated distribution information matches the filter data.

As described above, according to the present embodiment, the filter data is generated at the headquarters server based on the characteristics relating to the user's product purchase or service use, and is supplied to the user terminal, so that the user is not burdened. Filter data that matches the characteristics related to the purchase of goods or the use of services can be generated and updated, so that the user terminal can select and display only the delivery information necessary for the user. In addition, it is possible to appropriately obtain the advertising effect by the distribution information. Also, it is possible to generate distribution information corresponding to the filter data supplied to the user at the headquarters server, and to efficiently distribute the distribution information that is likely to be viewed by the user. Can be generated automatically, and the advertising effect by the distribution information can be surely obtained.

Embodiment 2. FIG.
In the present embodiment, an example in which a terminal device (distribution information receiving device) used by a user is an in-vehicle terminal will be described.

  FIG. 5 shows a configuration example of the system according to the present embodiment.

  In the figure, the store 2, the store terminal 200, the register 250, the business headquarters 3, the headquarter server 300, the satellite transmission center 4, and the artificial satellite 5 are the same as those shown in the first embodiment, and the description thereof is omitted.

  The in-vehicle terminal 150 receives the distribution information from the artificial satellite 5, selects specific distribution information from the received distribution information, and displays the selected distribution information. The distribution information received by the in-vehicle terminal 150 is, for example, advertisement information about a product or service. The in-vehicle terminal 150 corresponds to an example of a distribution information receiving device.

  The memory ID card 170 (storage medium) is a memory card owned by the user 1 and functions as a membership card of the store 2. The memory ID card 170 can read and write filter data and member data.

  In the present embodiment, filter data and member data are presented to the store terminal 200 using the memory ID card 170 instead of the user terminal 100 shown in the first embodiment.

  Specifically, when the user 1 purchases a product provided by the store 2 or uses a service, the user 1 brings the memory ID card 170 to the store 2, and the store 2 stores the memory ID card 170 in the store terminal 200. The filter data and the member data stored in the memory ID card are read into the store terminal 200 by inserting them into the store terminal 200, and the read filter data and member data and the cash register information are transmitted to the headquarter server 300 as update information. The new headquarters server 300 generates new filter data in the same manner as in the first embodiment. Thereafter, the headquarter server 300 transmits new filter data to the store terminal 200, the store terminal 200 writes the new filter data to the memory ID card 170, and when the writing to the memory ID card 170 is completed, the user 1 Return to the car with the card 170 and insert the memory ID card in which the new filter data is written into the in-vehicle terminal 150 to cause the in-vehicle terminal 150 to read the new filter data. The distribution information is selected based on the new filter data read from 170.

  If the user 1 does not have the memory ID card 170, that is, if the user 1 is not a member of the store 2, after the membership procedure is performed at the store 2, the headquarter server 300 is operated from the store terminal 200. The member data and the cash register information are transmitted as update information, and the headquarter server 300 newly generates filter data based on the cash register information and transmits it to the store terminal 200. In the store terminal 200, the memory ID card 170 in which the member data of the user 1 and the filter data generated by the headquarter server 300 are written is issued to the user 1. The user 1 returns to the car with the memory ID card 170 and inserts the memory ID card in which the newly generated filter data is written into the in-vehicle terminal 150 to cause the in-vehicle terminal 150 to read the filter data. Then, distribution information is selected based on the filter data read from the memory ID card 170.

  FIG. 6 is a diagram illustrating a configuration example of the in-vehicle terminal 150 according to the present embodiment.

  In the figure, a distribution information reception unit 151, filtering processing unit 152, filter data 153, distribution information storage unit 154, display timing control unit 155, data read / write unit 157, display unit 158, and user input unit 159 are shown in the embodiment. Since it is the same as each corresponding part shown by 1, description is abbreviate | omitted.

  The card interface 156 serves as an interface with the memory ID card 170, and the data read / write unit 157 can read filter data and member data from the memory ID card 170 by inserting or contacting the memory ID card into the card interface 156.

  FIG. 7 is a diagram illustrating a configuration example of the store terminal 200 according to the present embodiment.

  In the figure, the cash register information input unit 202, the data processing unit 203, and the headquarter server communication unit 204 are the same as the corresponding parts shown in the first embodiment, and thus description thereof is omitted.

  The card interface 205 becomes an interface with the memory ID card 170, and the data processing unit 203 can read out the filter data and the member data from the memory ID card 170 by inserting or contacting the memory ID card into the card interface 205. Filter data and member data can be written to the memory ID card 170.

  The configuration of headquarter server 300 in the present embodiment is the same as that shown in the first embodiment. In addition, the operations of the in-vehicle terminal 150, the store terminal 200, and the headquarter server 300 in the present embodiment are the same as those in the first embodiment, and a description thereof is omitted.

  Thus, according to the present embodiment, even if the terminal used by the user is not a portable terminal, by using the memory ID card, the user can purchase a product or use the service without imposing a burden on the user. Filter data that matches the characteristics of the data can be generated and updated, so that on-board terminals can select and display only the distribution information necessary for the user. Can be obtained appropriately.

Embodiment 3 FIG.
In the first embodiment and the second embodiment described above, filter data related to a product or service as shown in FIG. 11 is used. However, user attributes not directly related to a product or service as shown in FIG. 12 are used. Filter data regarding (with children) may be used, or distribution information (FIG. 9) having a tag (with children) corresponding to the filter data of FIG. 12 may be distributed.

  Further, as shown in FIG. 12, the last visit date may be set as filter data, and as shown in FIG. 9, the last visit date is set as a tag, and the last visit date is a predetermined date (for example, July 31, 2002). The distribution information may be displayed on the user terminal of the previous user.

  In the case of an in-vehicle terminal, as shown in FIG. 12, the display timing of distribution information may be 10 minutes after the conversation in the vehicle is interrupted.

  When the mobile phone is a user terminal, the display timing of the distribution information may be after the manner mode of the mobile phone is canceled.

  In the case of an in-vehicle terminal, the display timing of the distribution information may be when the vehicle stops.

  Furthermore, as shown in FIG. 13, the user terminal or the vehicle-mounted terminal may hold filter data for a plurality of business stores (FIG. 13 shows examples of rental video stores and restaurants). In the case of using the memory ID card shown in the second embodiment, a single memory ID card can function as a membership card for stores of a plurality of companies, and filter data for stores of a plurality of companies can be used. The setting may be performed with a single memory ID card.

  Further, distribution information of a plurality of businesses (for example, rental video stores and restaurants) may be generated by one server (FIG. 10), and product / service history information of the plurality of businesses may be managed. In this case, for example, a service for generating filter data for the business B can be performed based on the product / service history information related to the business A.

  Further, distribution information including an electronic coupon may be generated in the headquarters server and distributed from an artificial satellite. In this case, the user can receive distribution information including an electronic coupon at the user terminal or the vehicle-mounted terminal, and receive a discount at the store by bringing the user terminal or memory ID card storing the electronic coupon to the store. be able to. Further, the store side can grasp the advertisement acquisition route and verify the effect of the advertisement.

  Moreover, in Embodiment 1 and Embodiment 2, as a terminal used by a user, a portable user terminal or an in-vehicle terminal is used. However, the terminal is not limited to these and is a terminal mounted on a moving means such as a train or an airplane. It may be a terminal installed indoors such as a home or office, or a terminal installed in a public space such as a kiosk terminal. Moreover, it may be an apparatus connected to a street display and capable of displaying distribution information on the street display.

  Further, the memory ID card shown in the second embodiment may be a non-contact type IC card integrated with the user's property such as the user's key or key holder. When the user visits the store, the key, the key holder, etc. Filter data and member data may be exchanged with the store terminal by holding the contactless IC card integrated with the store terminal over the store terminal.

  In addition, the memory ID card may be used also as an ETC (Electronic Toll Collection System) card. In this case, information collection and settlement in the car can be performed with a single card.

  Moreover, in Embodiment 1 and Embodiment 2, although the real store was assumed, the virtual store on a network may be sufficient. In this case as well, the filter data and member data may be transmitted from the user terminal to the virtual store on the network, and the filter data may be received from the virtual store, as described above.

  In Embodiments 1 and 2, an artificial satellite is assumed as a distribution information distribution source. However, the type of artificial satellite may be a geostationary satellite or a quasi-zenith satellite.

  Three quasi-zenith satellites are arranged so that they are 120 degrees apart from each other, and are positioned over Japan without a break so that each satellite is changed every 8 hours. Also, when considering the region in Japan, there will always be a quasi-zenith satellite with an elevation angle of 70 degrees or more, and if distribution information is distributed from the quasi-zenith satellite, for example, even if the user is in the valley of a building The user terminal or the vehicle-mounted terminal can receive the distribution information without being blocked by a building or the like.

  In addition, distribution from artificial satellites is not limited to terrestrial broadcasting (analog, digital), cable broadcasting (CATV, Internet broadcasting, etc.), wide-area communication networks (broadcasting services using mobile phone networks, etc.), wireless LAN, UWB ( Ultra Wide Band) or short-range wireless (infrared, DSRC, light / radio wave beacon, millimeter wave, etc.) may be used.

  In addition, when it becomes necessary to update the filter data held by the user's terminal all at once, such as when the operator name is changed, the filter data on which the new operator name is displayed can be simultaneously transmitted from an artificial satellite, for example. You may make it deliver.

1 is a diagram illustrating a configuration example of a system according to Embodiment 1. FIG. FIG. 3 shows a configuration example of a user terminal according to the first embodiment. FIG. 3 shows a configuration example of a store terminal according to the first embodiment. FIG. 3 shows a configuration example of a headquarter server according to the first embodiment. FIG. 3 is a diagram illustrating a configuration example of a system according to a second embodiment. FIG. 6 shows a configuration example of a user terminal according to the second embodiment. The figure which shows the structural example of the shop terminal which concerns on Embodiment 2. FIG. FIG. 4 is a diagram showing an example of distribution information according to the first embodiment. FIG. 10 is a diagram illustrating an example of distribution information according to the third embodiment. FIG. 10 is a diagram illustrating an example of distribution information according to the third embodiment. FIG. 5 is a diagram illustrating an example of filter data according to the first embodiment. FIG. 10 is a diagram showing an example of filter data according to the third embodiment. FIG. 10 is a diagram showing an example of filter data according to the third embodiment. FIG. 4 is a flowchart showing an operation example of a user terminal according to the first embodiment. FIG. 3 is a flowchart showing an operation example of the headquarters server according to the first embodiment. FIG. 4 is a flowchart showing an operation example of a user terminal according to the first embodiment. The figure explaining the analysis process of the user characteristic in a headquarters server. The figure explaining the analysis process of the user characteristic in a headquarters server. The figure explaining the analysis process of the user characteristic in a headquarters server. The figure explaining the analysis process of the user characteristic in a headquarters server. The figure explaining the analysis process of the user characteristic in a headquarters server. The figure explaining the analysis process of the user characteristic in a headquarters server.

Explanation of symbols

  1 user, 2 store, 3 business headquarters, 4 satellite transmission center, 5 artificial satellite, 100 user terminal, 101 distribution information receiving unit, 102 filtering processing unit, 103 filter data, 104 distribution information accumulating unit, 105 display timing control unit , 106 Near field communication unit, 107 Data read / write unit, 108 Member data storage unit, 109 Display unit, 110 User input unit, 150 In-vehicle terminal, 151 Distribution information receiving unit, 152 Filtering processing unit, 153 Filter data, 154 Distribution information storage unit, 155 display timing control unit, 156 card interface, 157 data read / write unit, 158 display unit, 159 user input unit, 170 memory ID card, 200 store terminal, 201 short-range wireless communication unit, 202 cash register information Input unit, 203 Data processing unit, 204 headquarter server communication unit, 205 card interface, 250 register, 300 headquarter server, 301 store terminal communication unit, 302 product / service history information database, 303 filter data generation unit, 304 distribution information generation unit, 305 Communication unit for satellite transmission center.

Claims (24)

A distribution information receiving unit for receiving distribution information;
A filter storage unit that stores a selection criterion that is a criterion for selecting distribution information suitable for the user from the distribution information;
In a distribution information receiving device comprising: a distribution information selection unit that selects distribution information that matches a selection criterion stored in the filter storage unit from distribution information received by the distribution information reception unit and provides the selection information to the user.
A distribution information receiving apparatus comprising: a selection criterion update unit that acquires the selection criterion generated by a predetermined external device and stores the selection criterion in the filter storage unit.   The distribution information receiving apparatus according to claim 1, wherein the selection criterion update unit newly acquires a selection criterion from the external device and updates the selection criterion stored in the filter storage unit. The selection criterion update unit includes:
The distribution information receiving apparatus according to claim 1, wherein the external apparatus acquires a selection criterion generated by analyzing characteristics of a user who uses the distribution information receiving apparatus. The selection criterion update unit includes:
Obtaining the selection criteria generated by the external device analyzing the characteristics of the user regarding the purchase of goods or the use of services;
The delivery information receiving unit
Receive distribution information about goods or services,
The delivery information selection unit
The distribution information that matches the selection criterion generated by the external device acquired by the selection criterion update unit is selected from the distribution information related to the product or service received by the distribution information reception unit. Item 4. The distribution information receiving device according to Item 3. The selection criterion update unit includes:
5. The selection criteria generated by the external device analyzing the characteristics of the user regarding the purchase of the product or the use of the service when the user purchases the product or uses the service. The delivery information receiving device described. An output timing control unit for controlling the timing at which the distribution information output unit outputs a part of the distribution information according to the distribution information with timing instructions;
The delivery information receiving unit receives the delivery information with timing instructions,
The distribution information receiving apparatus according to claim 1, wherein the distribution information output unit outputs distribution information with timing instructions at an output timing controlled by the output timing control unit. The delivery information receiving unit
The distribution information receiving apparatus according to claim 1, wherein the distribution information distributed from the quasi-zenith satellite is received. A selection criterion generator for generating selection criteria for selecting distribution information suitable for the user from distribution information by network or broadcast, based on the characteristics of the user;
A selection criterion supplying unit that supplies the selection criterion generated by the selection criterion generating unit to a distribution information receiving device that provides distribution information to the user;
An information processing apparatus comprising: A user information input unit for inputting information related to the user's product purchase or use of the service;
The selection criterion generator is
The distribution information is analyzed based on the analyzed characteristics of the user by analyzing the characteristics regarding the purchase of goods or the service of the user using the information regarding the purchase of goods or the service of the user input by the user information input unit. The information processing apparatus according to claim 8, wherein a selection criterion for the receiving apparatus is generated. The user information input unit includes:
While inputting information about the user, the selection criteria possessed by the distribution information receiving device are entered as possession selection criteria,
The selection criterion generator is
Analyzing the characteristics of the user using the information about the user input by the user information input unit and the possession selection criteria, and generating a new selection criterion for the distribution information receiving device based on the analyzed characteristics of the user And
The selection criterion supply unit includes:
The information processing apparatus according to claim 9, wherein a new selection criterion generated by the selection criterion generation unit is supplied to the distribution information receiving device. The user information input unit includes:
Enter information about the user's purchase of goods or use of the service and the holding selection criteria,
The selection criterion generator is
Analyzing the characteristics of the user's product purchase or service input using the user information input unit and the characteristics of the user's product purchase or service using the possession selection criteria, and analyzing the characteristics of the user 11. The information processing apparatus according to claim 10, wherein a new selection criterion for the distribution information receiving apparatus is generated based on the information. The user information input unit includes:
When the user purchases a product or uses a service at a store that provides a product or service, the store stores information on the product or service used by the user purchased at the store and the possession selection criteria. Input from the installed store equipment,
The selection criterion generator is
Analyzing the characteristics of the product purchased or used by the user using the information selected about the product purchased or used by the user at the store and the possession selection criteria input by the user information input unit and analyzed Based on user characteristics, generate a new selection criterion for the distribution information receiving device,
The selection criterion providing device includes:
The information processing apparatus according to claim 11, wherein a new selection criterion generated by the selection criterion generation unit is transmitted to the store device and the new selection criterion is supplied to the distribution information receiving device. . The information processing apparatus further includes:
A product / service history information storage unit for storing product / service history information indicating a history of products purchased or used by the user in the store;
The selection criterion generator is
Information about the product purchased by the user at the store or the service used by the user input by the user information input unit, the possession selection criteria, and the product / service history information stored in the product / service history information storage unit 13. The method according to claim 12, further comprising: analyzing characteristics of the user regarding the purchase of goods or using the service, and generating a new selection criterion for the distribution information receiving device based on the analyzed characteristics of the user. The information processing apparatus described. The information processing apparatus further includes:
A distribution information generating unit that generates distribution information that matches the holding selection criteria held by the distribution information receiving device and can be selected as an output target by collation with the holding selection criteria in the distribution information receiving device;
9. The distribution information supply unit according to claim 8, further comprising: a distribution information supply unit configured to supply distribution information generated by the distribution information generation unit to a predetermined distribution information distribution device and distribute distribution information from the distribution information distribution device. Information processing device. The distribution information supply unit
15. The information processing apparatus according to claim 14, wherein the distribution information distribution apparatus supplies distribution information to a quasi-zenith satellite and distributes the distribution information from the quasi-zenith satellite. In a storage medium for storing selection criteria for selecting distribution information suitable for a user from distribution information by a network or broadcast, and supplying the selection criteria to a distribution information receiving device that provides the distribution information to the user,
A storage medium configured to record a selection criterion generated by an information processing apparatus that generates the selection criterion. The storage medium is
The storage medium according to claim 16, wherein the information processing device records a selection criterion generated by analyzing characteristics of a user of the distribution information receiving device. The storage medium is
Record the selection criteria generated by the information processing device analyzing and generating characteristics related to the user's product purchase or service use,
18. The storage medium according to claim 17, wherein, in a predetermined case, the distribution information receiving device is caused to read the recorded selection criterion so that the distribution information receiving device selects distribution information related to a product or a service. The storage medium is
18. The selection criteria generated by the information processing device analyzing and generating characteristics relating to the user's purchase or use of the product when the user purchases or uses the service are recorded. The storage medium described in 1. A distribution information receiving device that receives distribution information, selects specific distribution information from the received distribution information, and outputs the selected distribution information;
An information system having an information processing device that manages selection of distribution information in the distribution information receiving device,
The information processing apparatus includes:
Receiving information about a user who uses the distribution information receiving device;
Analyzing the characteristics of the user using the received information about the user, generating a selection criterion for causing the distribution information receiving apparatus to select distribution information based on the analyzed characteristic of the user, and generating the generated selection criterion Supplying the distribution information receiving device;
The delivery information receiving device
Enter the selection criteria generated by the information processing device,
An information system, wherein distribution information that matches a selection criterion generated by the information processing apparatus is selected from received distribution information, and the selected distribution information is output. The information processing apparatus includes:
Receiving information relating to the user's purchase or use of the product
Using the received information on the user's product purchase or service usage, analyze the characteristics of the user's product purchase or service usage, and generate a selection criterion for the distribution information receiving device based on the analyzed user characteristics And supplying the generated selection criteria to the distribution information receiving device,
The delivery information receiving device
Receive distribution information about goods or services;
The distribution information that matches the selection criteria generated by the information processing apparatus is selected from the distribution information related to the received product or service when the distribution information related to the product or service is received. The described information system. The information processing apparatus includes:
While receiving information about the user, receiving the selection criteria possessed by the distribution information receiving device as possession selection criteria,
Analyzing the characteristics of the user using the received information on the user and the possession selection criteria, generating a new selection criterion for the distribution information receiving device based on the analyzed characteristics of the user, and generating the new selection Supplying a reference to the distribution information receiving device;
The delivery information receiving device
21. The information system according to claim 20, wherein after the new selection criterion generated by the information processing apparatus is input, the distribution information that matches the new selection criterion is selected from the received distribution information. The information processing apparatus includes:
Receiving information related to the user's purchase of goods or use of the service and the holding selection criteria;
The distribution information receiving device is configured to analyze the characteristics related to the user's purchase of goods or services using the received information related to the purchase of goods or services and the possession selection criteria, and based on the analyzed characteristics of the users. A new selection criterion is generated, and the generated selection criterion is supplied to the distribution information receiving device.
The delivery information receiving device
Receive distribution information about goods or services;
23. The distribution information that matches the new selection criterion is selected from the distribution information regarding the received product or service after the new selection criterion generated by the information processing apparatus is input. Information system. The information processing apparatus includes:
When the user purchases a product or uses a service at a store that provides a product or service, the store stores information on the product or service used by the user purchased at the store and the possession selection criteria. Received from the installed store equipment,
Analyzing the characteristics of the product purchased or service of the user using the information on the product purchased or the service used by the user received at the store and the holding selection criteria, and analyzing the characteristics of the user, Generate new selection criteria for the distribution information receiver,
Send the generated new selection criteria to the store device,
The delivery information receiving device
The information system according to claim 23, wherein a new selection criterion generated by the information processing apparatus is input via the store apparatus.

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