JP2005032026A - Electronic mail distribution system and its method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To hold information networks for user introducers in common by guaranteeing safety in that user's electronic mail address possessed by the user introducer is never used by the user introducer without permission. <P>SOLUTION: Electronic mail containing identification information and opening confirmation reply request data are distributed to a user terminal. Opening confirmation mail returned from the user terminal is received. The identification information imparted in transmitting the electronic mail is extracted from the opening confirmation mail. The electronic mail address of the user at a distribution destination stored in association with the extracted identification information is detected from the extracted identification information. The user introducer stored in association with the detected electronic mail address of the user is specified from the detected electronic mail address of the user to detect the electronic mail address of the user introducer. Transmission of mail distribution report mail to the detected electronic mail address of the user introducer informs the user introducer of the use of the electronic mail address of the user introduced by the user introducer. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  This invention is based on the opening confirmation reply request data included in the e-mail, and the e-mail has been delivered by the opening confirmation e-mail from the user terminal that returns the opening confirmation e-mail including the e-mail identification information. The present invention relates to an e-mail delivery system and method for informing a user introducer, and a program for causing a computer to execute the method.

  2. Description of the Related Art Conventionally, several techniques using a system for returning an opening confirmation mail including identification information of an electronic mail based on opening confirmation reply request data included in the electronic mail have been proposed. For example, when a document arrives as a reply, the first system retrieves the message ID of the outgoing message from the reply, obtains a processing procedure name to be applied to the reply using the message ID as a clue, The processing corresponding to the reply is performed by the processing procedure name (see Patent Document 1).

  The second system includes a message ID recording field, a transmission number recording field, and an opening number recording field in the electronic mail distribution list, and a setting for transmitting a return mail from the receiving terminal to the transmitted electronic mail. The message ID indicating the identity of the e-mail is assigned, the message ID assigned to the e-mail sent in the message ID recording column of the e-mail distribution list is recorded, and the number of e-mails sent in the transmission number recording column Is recorded, and the number of return mails received after sending the e-mail is counted, and the counted number is recorded in the number-of-opens-recording column in correspondence with the message ID included in the return mail. (See Patent Document 2).

JP 7-264235 A JP 2002-281092 A

  As described above, in any of the above systems, the e-mail that the e-mail receiving side returns the opening confirmation mail and the first e-mail transmitting side receives the e-mail when the e-mail is transmitted. It is premised on a so-called U-turn system that is composed of two parties: a side that receives the e-mail and receives the opening confirmation mail, and a side that receives the e-mail and returns the opening confirmation mail.

  On the other hand, in recent years, ISPs (Internet Service Providers) and others have managed to store e-mail addresses of users (destination) from various user introducers (agents and platform owners) for the purpose of distributing digital contents. ing.

  However, despite the fact that a large information network has been created with a large number of user e-mail addresses, ISPs use this information network only for the delivery of requested digital contents. In addition, valuable information networks are not used effectively and are wasted.

  This is because the information network of user introducers cannot be shared, and even if the information network of user introducers is shared, the user's e-mail address can be used without permission. This is due to the fact that the safety against being done is not guaranteed.

  In fact, in the conventional system described above, when the user's email address is shared and the email address of another person (another introducer) is used to send the email, even if the receipt confirmation email is sent Even if there is a reply function, only the side that transmitted the electronic mail (using the user's electronic mail address) can know the fact. Therefore, the side who owns the user's e-mail address from the beginning (the user's e-mail address was used) cannot know the fact that the user's e-mail address was used. In other words, the conventional system does not disclose that a third party other than the two parties is involved in the system, and does not assume any third party.

The present invention has been made based on the above circumstances, and its purpose is to ensure the safety of a user's e-mail address not being used without permission from the user's introducer. .
Another object of the present invention is to evaluate users and user introducers, and to use the obtained user evaluation and / or user introducer evaluation to estimate the cost of e-mail distribution, the user and / or Alternatively, it is intended to calculate incentives for user introducers.

  According to the present invention, the reply function of the opening confirmation mail by the delivery of the electronic mail is simply terminated when the side receiving the electronic mail returns the opening confirmation mail and the first electronic mail sending side receives the opening confirmation mail. In addition, the side that received this open confirmation email now sends it as an email delivery report email to the user introducer who is the owner of the email address of the user who delivered (used) the email. Is. Therefore, the present invention utilizes the side for sending an e-mail and receiving a receipt confirmation mail, the side for receiving the e-mail and replying to the receipt confirmation e-mail, and the user's e-mail address. It is a so-called S-turn system composed of three parties with the mail receiving side.

  That is, in order to achieve the above-described object, the first electronic mail delivery system of the present invention has a function of returning an opening confirmation mail including the identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail. In order to notify the introducer of the user of the report regarding the mail delivered to the user, which is configured to be communicable via a network with the user terminal having the user terminal and the terminal of the introducer who provided the user information The first storage means for storing the user's e-mail address and introducer information including the e-mail address of the user's introducer in association with each other, and the electronic Including identification information issuing means for issuing identification information for identifying mail, the issued identification information, and a receipt confirmation reply request data Mail storage means for distributing child mail to the user, second storage means for storing the identification information issued for the electronic mail distributed to the user and the electronic mail address of the user in association with each other And receiving the opening confirmation mail returned from the user, extracting the identification information given at the time of transmission of the e-mail from the opening confirmation mail, and extracting the identification by referring to the second storage means Detecting means for extracting a user's e-mail address corresponding to the information and detecting a user introducer's e-mail address associated with the extracted user's e-mail address by referring to the first storage means; Based on the detected e-mail address of the user introducer, the distribution report that sends the mail distribution report mail to the introducer And having a mail transmission unit.

  Here, the user introducer is a person who collects information of a user who has subscribed to a predetermined service provided by the introducer or the like and provides this user information to the system. A service provider is a so-called agency or platform owner. The user introducer information refers to information that enables the user introducer to be identified, such as the user introducer's e-mail address, name, and identification ID.

  A third storage unit for storing distribution destination history information including at least the user's e-mail address distributed by the mail distribution unit and the introducer information of the user; and a distribution history inquiry request from the introducer. Based on the third storage means, the distribution history information associated with the information of the introducer is extracted and the distribution history browsing means that allows the introducer to browse is provided. .

The number of opened emails sent to the user, or the number of purchases or cancellations of product purchases when product advertisement information is delivered by email to the user, when questionnaire information is delivered Storage means for storing at least one piece of information among the number of responses to the above, and the number of emails sent to the user, the number of emails opened by the user, the number of product purchases, the number of cancellations for product purchases, and the number of questionnaire responses User evaluation means for evaluating the ranking of the user by referring to the information stored in the fourth storage means based on the selected at least one item and comparing numerical values for each item; May further be included.
In addition, the number of opened emails sent to the user, or the number of purchases or cancellations of product purchases when product advertisement information is delivered by email to the user, questionnaire information is delivered. The user information receiving means for receiving at least one piece of information in the number of responses from the person who sent the information may be included.

  Further, based on the user evaluation result evaluated by the user evaluation unit, a mail distribution unit price determining unit that determines a unit price of an email distributed to the user, and a user evaluation determined by the mail distribution unit price determining unit You may further have the mail delivery cost calculation means which calculates the delivery cost of the email delivered with respect to a user based on the delivery unit price of the email based on a result.

  Number of delivery emails indicating the number of emails delivered to referral users, number of referral user emails opened, referral user product purchases, referral user product purchases, referral user product purchase cancellations, referral user A fourth storage means for storing at least one piece of information regarding the number of times the questionnaire has been answered, a number of distribution mails representing the number of e-mails distributed to the introduction user with reference to the fourth storage means, and an introduction Acquire information on the selected items among the number of emails opened by the user, the number of product purchases by the referring user, the product purchase amount by the referral user, the number of product purchase cancellations by the referral user, and the number of survey responses to the referral user, Alternatively, the number of introduction users introduced by the introducer with reference to the first storage means, the number of introduction users by attribute, and the introduction user possesses It further has introducer evaluation means for obtaining information on the selected item from the information on the number of introduced users by domain of the child mail address and comparing the numerical value of each item to rank the introducer. Also good.

  In addition, the number of opened emails sent to the introduction user, or the number of purchases or cancellations of product purchases when product advertisement information is delivered by email to the user, questionnaire information is delivered It may have a user information receiving means for receiving at least one information out of the number of answers when the information is sent from the person who sent the information.

  Further, based on the user introducer evaluation result evaluated by the user introducer evaluation means, a mail delivery unit price determining means for determining a delivery unit price of an email delivered to the user, and an electronic device based on the user introducer evaluation result You may further have the mail delivery cost calculation means which calculates the delivery cost according to the number of the electronic mail delivered with respect to the user based on the mail delivery unit price.

  The user and / or user introduction based on the user evaluation result evaluated by the user evaluation means according to claim 3 and / or the user introducer evaluation result evaluated by the user introducer evaluation means according to claim 5. An incentive by e-mail distribution distributed to a person may be calculated.

Further, for example, each mail delivery method described below can be achieved by each mail delivery system described above.
That is, an electronic mail delivery method according to the present invention includes a user terminal having a function of returning an opening confirmation mail including identification information of an electronic mail based on the opening confirmation reply request data included in the electronic mail, and the user's First storage means configured to be able to communicate with a terminal of an introducer who has provided information via a network and to store the user's e-mail address and introducer information including the e-mail address of the user's introducer in association with each other And a method performed by a computer having second storage means for associating and storing identification information issued to the electronic mail delivered to the user and the electronic mail address of the user, A process of issuing identification information for identifying the e-mail to the e-mail to be distributed; Processing to deliver an email including identification information and opening confirmation reply request data to the user, and receiving the opening confirmation email returned from the user, and giving the email from the opening confirmation email when sending the email A process of extracting the identified identification information, a process of extracting the user's e-mail address corresponding to the extracted identification information with reference to the second storage means, and the process of extracting the user's e-mail address corresponding to the extracted identification information Processing for detecting the email address of the user introducer associated with the extracted email address of the user, and mail delivery report mail to the introducer based on the detected email address of the user introducer And a process of transmitting.

  One computer program according to the present invention provides a user terminal having a function of returning an opening confirmation mail including identification information of an electronic mail based on the opening confirmation reply request data included in the electronic mail, and information on the user A computer program for causing a computer configured to be able to communicate with a terminal of an introducer via a network to function as a computer for notifying the introducer of the user of a report related to mail delivered to the user In the computer, the user's email address and the introducer information of the user are associated in advance and stored in the first storage means, and the email is sent to the delivered email. Processing for issuing identification information for identification, the issued identification information, and opening confirmation A second storage that associates the process of delivering an e-mail including communication request data to the user, the identification information issued to the e-mail delivered to the user, and the e-mail address of the user; Refer to the second storage means, the process of storing in the means, the process of receiving the opening confirmation mail returned from the user, extracting the identification information given at the time of sending the e-mail from the opening confirmation mail, and the second storage means The process of extracting the user's e-mail address corresponding to the extracted identification information, and the user introducer's e-mail associated with the extracted user's e-mail address with reference to the first storage means Based on the process for detecting the email address and the detected email address of the user introducer, an email delivery report message is sent to the introducer. Characterized in that to execute a process of transmitting the Le.

  According to the mail delivery system of the present invention, by sending a mail delivery report mail to the user introducer, the user's e-mail address is not used without permission from the user introducer, and the safety against the use of the information network Therefore, the information network between user introducers can be shared. In addition, by evaluating users and user introducers, it is possible to distribute information desirable for the information distributor.

  Hereinafter, a mail delivery system according to the present invention will be described with reference to the drawings. FIG. 1 is a configuration diagram showing an outline of a system for carrying out the mail delivery method of the present invention, and FIG. 2 is a block diagram schematically showing the configuration of the mail delivery system. As shown in FIG. 1, a mail distribution system 1 according to the present invention includes a user terminal 4 used by a user who receives electronic mail distribution, and a user introducer such as an agency or a platform (PF) owner who introduces the user. A user introducer terminal 3 (3A, 3B,...) To be used, and a mail delivery management device (server) 2 connected to the user terminal 4 and the user introducer terminal 3 via a network so as to be communicable. Yes. The network refers to a wired telephone line including an Internet connection, a wireless telephone line, a CATV (cable television) line, and other communication line networks.

  Although not shown, the user introducer terminal 3 inputs personal information such as an e-mail address of a user to be introduced, input of information requesting browsing of a mail distribution history, input of information requesting its own evaluation request, etc. Input means for performing transmission, transmission means for transmitting personal information, mail distribution history browsing request information, evaluation request request information, and the like input by the input means to the mail distribution management device 2 through a network such as the Internet, and a mail distribution history browsing request Alternatively, an output display unit that displays information output from the mail delivery management device 2 in response to the evaluation request is provided. The user introducer terminal 3 is configured by an electronic device that includes an input unit and an output unit such as a personal computer (PC) owned by the user introducer, and a transmission unit that can be connected to a communication network. Can do.

  Also, although not shown, the user terminal 4 also has input means for inputting personal information such as its own e-mail address, information for requesting its own evaluation request, etc., and personal information input by this input means. Is transmitted to the user introducer terminal 3 or to the mail distribution management apparatus 2 through the network such as the Internet, and the digital content output from the mail distribution management apparatus 2 And an output display means for displaying information according to the request for evaluation and e-mail. The user terminal 4 has a function of sending back an opening confirmation mail including the identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail. The user terminal 4 is not only a personal computer (PC) owned by the user, but also an electronic device including input means such as a mobile phone, a PHS, a personal digital assistant (PDA), and other mobile, transmission means, and output means. It can be configured by equipment.

  Further, as shown in FIG. 2, the mail distribution management device (server) 2 includes a user information reception unit 11, a user information storage unit 12, a mail distribution request reception unit 13, a distribution information storage unit 14, and a mail distribution. Setting unit 15, reply setting opening confirmation mail format issuing unit 16, identification information issuing unit 17, mail distribution executing unit 18, mail distribution history storage unit 19, opening confirmation mail receiving unit 20, and opening confirmation mail storage Unit 21, identification information extraction unit 22, identification information storage unit 23, mail distribution destination extraction unit 24, introducer address detection unit 25, user introducer address storage unit 26, and mail distribution report mail transmission unit 27. The basic configuration is that Although not shown, the mail delivery management device 2 described above includes a CPU (Central Processing Unit), an internal memory such as a RAM and a ROM for recording a control program executed by the CPU, and an external storage device such as a hard disk drive. Each is provided.

  The user information reception unit 11 performs a process of receiving at least a user's electronic mail (e-mail) address. In addition, if necessary, a unique ID number issued or assigned to each user by an ID issuing unit (not shown) in response to new registration of an e-mail address, a user name, an address, a telephone number (PHS or mobile phone) (Including telephone) ・ Personal information related to the user such as a contact number such as a facsimile number, sex, age, occupation, etc. is received. This user information is basically transmitted from the user introducer terminal 3 that is communicably connected to the mail delivery management device 2 via a predetermined network such as the Internet, and is transmitted directly from the user terminal 4. It may be a thing.

  The user information storage unit 12 stores the user information received by the user information receiving unit 11 in a database. The user information database 40 is provided with a user ID column 42 for managing the ID number of each user as shown in FIG. This user ID is unique identification information given to identify a user who distributes electronic mail.

  The user information database 40 includes a user name column 43 for managing the user's name, an e-mail address column 44 for managing an e-mail (E-MAIL) address, a gender column 45 for managing the gender of the user, An age column 46 for managing the user's age, a user address column 47 for managing the user's address, and other attribute columns 48 for managing various attributes such as the user's occupation and hobbies are provided.

  Further, the user information database 40 is provided with a user introducer column 41 for identifying a user introducer who introduced the user. In FIG. 4, a unique information assigned to identify each user introducer is provided. The user introducer ID column 41 stores the ID number of the user introducer as identification information. Since the user introducer column 41 only needs to be able to identify the user introducer, it is not limited to the user introducer ID, and may be the user introducer name or the user introducer's e-mail address. These are classified for each piece of user information.

  In the user information database 40, by providing the user introducer column 41, the email address of each user and the email address of the user introducer of the user can be stored in association with each other. That is, in this user information database 40, the user introducer database 50 provided separately with the ID number of the user introducer managed in the user introducer ID column 41 as a clue is referred to, and the user introducer of the user is referred to. An e-mail address can be specified. An ID number such as a user introducer ID and a user ID is automatically issued from an ID issuing unit (not shown) every time new information (not including update) is registered.

  The association between each user and the user introducer of the user may be performed as in the user information database 40 in which the user introducer column 41 described above is provided, but the user introducer database 50 described above is used. Then, a user / user introducer association file may be created and stored in the user information storage unit 12. This user / user introducer association file manages predetermined user information and user introducer information in a database as shown in FIG. 6, for example.

  The user / user introducer association file 60 includes a user ID column 61 for managing the ID number of each user, a user email address column 62 for managing the email address of each user, and an ID number of each user introducer. A user introducer ID column 63 for managing the user and a user introducer email address column 64 for managing the email address of each user introducer. As a result, the user's user introducer's ID number, e-mail address, or user introducer's ID number managed by the user information database 40 can be used as a clue from the user / user introducer association file 60. An e-mail address can be specified.

  The mail delivery request accepting unit 13 performs processing for accepting delivery information for requesting delivery of electronic mail to a user who satisfies a desired condition. The distribution information accepted here refers to information such as corporate advertisements, questionnaires, and announcements. This distribution information is transmitted from a third party terminal (not shown) as well as other user introducer terminals communicably connected to the mail distribution management device 2 via a predetermined network such as the Internet. is there. This third-party terminal does not belong to this mail distribution system from the beginning, but member registration or the like is performed in advance as a person who distributes information using this system.

  The distribution information storage unit 14 stores the distribution information received by the mail distribution request receiving unit 13 in a database. This distribution information can be stored in the user information storage unit 14 in the form of a distribution information database 70 shown in FIG. 7, for example. The distribution information database 70 includes a distribution information ID column 71 for managing an ID number assigned to identify each distribution information, a request date column 72 for managing a request date of distribution information, and the contents of the distribution information. An information content column 73 to be managed is provided.

  The mail delivery destination setting unit 15 performs processing for specifying the delivery destination of the electronic mail. Here, a user who satisfies a desired distribution condition received by the mail distribution request reception unit 13 is extracted with reference to the user database 40 to create an e-mail distribution destination list.

  The reply setting opening confirmation mail format issuing unit 16 performs a process of issuing a predetermined mail format including the opening confirmation reply request data according to the distribution request condition received by the mail distribution request receiving unit 13. The reply setting opening confirmation mail format is given identification information issued by an identification information issuing unit 17 (to be described later) along with the issuance of the reply setting, and attachment of distribution information received by the mail distribution request receiving unit 13 The e-mail address of the delivery destination user specified by the mail delivery destination setting unit 15 is input.

  The identification information issuing unit 17 performs a process of issuing unique identification information for each mail format as the mail format is issued as described above. This identification information is issued each time new information is registered for registration management of e-mail delivered to the user. As this identification information, for example, there is an e-mail message ID.

  The mail distribution execution unit 18 performs processing for distributing the electronic mail requested for distribution to the user. The e-mail to be distributed to this user is provided with identification information, attachment of distribution information, and distribution destination user's information in a predetermined mail format including the read confirmation reply request data issued by the reply setting opening confirmation mail format issuing unit 16. An e-mail address has been entered.

  The mail distribution history storage unit 19 stores the distribution history information of the electronic mail distributed by the mail distribution execution unit 18 as a database. This distribution history information can be stored in the mail distribution history storage unit 19 in the form of, for example, a mail distribution history database 90 shown in FIG. This mail distribution history database 90 includes a distribution date column 91 for managing the distribution date of each distributed e-mail, a distribution destination e-mail address column 92 for managing the e-mail address of the distribution destination user, and introduction of the distribution destination user. A user introducer ID column 93 for identifying a person is provided. Here, the user introducer ID is used to identify the introducer of the distribution destination user. However, the present invention is not limited to this, and the user introducer name or the user introducer email address may be used.

  The opening confirmation mail receiving unit 20 performs a process of receiving an opening confirmation mail returned from the user terminal 4. The opening confirmation mail is automatically generated when the e-mail including the opening confirmation reply request data distributed to the user from the mail distribution execution unit 18 is opened, and the user who received the e-mail opens the e-mail. A reply is made by performing a confirmation operation. Then, as described above, in order to return this opening confirmation mail, a function of returning to the user terminal 4 the opening confirmation mail including the identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail It is necessary to have

  The unsealing confirmation mail storage unit 21 stores the unsealing confirmation mail information received by the unsealing confirmation mail receiving unit 20 as a database. The opening confirmation mail information is not particularly shown, but stores an opening confirmation mail reception date and reception time, the number of receptions, a time required for receiving an electronic mail after delivery, and the like.

  The identification information extraction unit 22 performs a process of extracting the identification information given at the time of transmission of the e-mail from the opening confirmation mail received by the opening confirmation mail receiving unit 20.

  The identification information storage unit 23 stores the identification information extracted by the identification information extraction unit 22 in a database. This identification information can be stored in the identification information storage unit 23 in the form of an identification information database 80 shown in FIG. The identification information database 80 includes an identification information ID column 81 for managing the extracted identification information, a distribution date column 82 for managing the distribution date of the e-mail from which the identification information is extracted, and the e-mail address of the distribution destination user. A distribution destination e-mail address column 83 to be managed and a distribution information ID column 84 for managing information are provided so that the contents of what information is distributed can be understood.

  The mail delivery destination extracting unit 24 uses the identification information extracted by the identification information extracting unit 22 as a clue, and the user's e-mail corresponding to the identification information from the identification information database 80 stored in the identification information storage unit 23 described above. Performs processing to extract addresses.

  The introducer address detection unit 25 takes the user's email address extracted by the mail delivery destination extraction unit 24 as a clue, and introduces the user introduction associated with the user's email address from the above-described user / user introducer association file. A process for detecting an e-mail address of a person is performed.

  As described above, the user introducer information storage unit 26 stores user introducer information in a database. This user introducer information can be stored in the user introducer information storage unit 26 in the form of, for example, a user database 50 shown in FIG. The user introducer database 50 includes a user introducer ID column 51 that manages the ID number of each user introducer, a user introducer name column 52 that manages the name of the user introducer, and an electronic mail (E-MAIL). An e-mail address column 53 for managing addresses and attribute columns 54, 55,... For managing various attributes of the user introducer are provided. Also, in this attribute column, information on the indirect introducer who introduces the direct introducer who directly introduced the user is managed.

  The mail delivery report mail sending unit 27 reports to the user introducer's e-mail address detected by the introducer address detecting unit 25 that the e-mail has been delivered to the user introduced by the user introducer. Processing to send mail delivery report mail.

  With the configuration as described above, even if the information network of user introducers is shared and the e-mail is distributed without permission to the introducer of the user who wants to distribute the e-mail, the user opens the confirmation mail. Is returned, the mail delivery report mail that reports the fact that the email has been delivered to the introducer of the user is delivered. Therefore, the safety against unauthorized use of the information network for user introduction is ensured, and each information network can be effectively used by the user introducers.

  Further, as shown in FIG. 2, the mail delivery management device (server) 2 can be provided with a mail delivery history browsing acceptance unit 28 as an additional configuration. The mail distribution history browsing accepting unit 28 performs a process of receiving a browsing request for the distribution history information of the e-mail created by the mail distribution management device 2 distributing the e-mail to the user. Here, the distribution history information of the e-mail that can be viewed is, for example, a mail distribution history database that requires user introducer information to be input at the time of a browsing request and is managed by the mail distribution history storage unit 19 using this user introducer information as a clue The history information of only the user introducer extracted from 90 is said.

  The history information of only the user introducer can be extracted from the mail distribution history storage unit 19 in a form such as a mail distribution history file 100 shown in FIG. This mail delivery history file 100 shown in FIG. 12 indicates that only history information relating to the first user introducer whose user introducer ID is 0000001A is extracted from the mail delivery history database 90. The delivery date column 101 for managing the delivery date of the delivery destination and the delivery destination email address column 102 for managing the email address of the delivery destination user are provided.

  By adopting the configuration as described above, the information network between user introducers can be shared, and when an email is delivered without permission to the introducer of the user who wants to deliver the email, even if the user confirms the opening Even when a mail is not replied, it is understood that the electronic mail has been delivered to the user by browsing the history information of the electronic mail for the user introduced by the user. Therefore, this also secures the safety against unauthorized use of the information network of the user introducer, and the user information can be used effectively between the user introducers. In addition, when used in combination with the delivery means of the email delivery report mail by the above-mentioned opening confirmation email, the security against unauthorized use of the information network of the user introducer can be further secured.

  Further, as shown in FIG. 2, the mail delivery management device (server) 2 further includes a product purchase / cancel reception unit 29, a product purchase / cancel storage unit 30, a questionnaire response reception unit 31, and a questionnaire response storage unit. 32, the user information update date detection unit 33, the user evaluation unit 34, and the user introducer evaluation unit 35 can be added.

  The product purchase / cancellation accepting unit 29 performs a process of accepting a purchase request for a product introduced in the advertisement and a process of accepting a purchase cancel request for the purchased product when a corporate advertisement is distributed by e-mail.

  The product purchase / cancellation storage unit 30 stores the product purchase information and purchase cancel information received by the product purchase / cancel reception unit 29 in a database. Product purchase information and purchase cancellation information are not shown in particular, but the time and number of receptions of product purchase information or purchase cancellation information, the time required to receive an email after receiving it, the time required to cancel a product purchase, Memorize etc.

  When a questionnaire is distributed from the mail distribution execution unit 18 by electronic mail, the questionnaire response reception unit 31 performs a process of receiving an answer to the questionnaire. Moreover, you may make it receive a questionnaire in the opening confirmation mail reception part 20 mentioned above, without providing the questionnaire reply reception part 31 separately for reception of this questionnaire. That is, the receipt confirmation mail accepting unit 20 accepts an answer to the questionnaire so that the user can confirm that the email has been opened and that the answer has been answered. good.

  The questionnaire response storage unit 32 stores the response information for the questionnaire received by the questionnaire response reception unit 31 or the opening confirmation mail reception unit 20 with a questionnaire reception function in a database. Although the answer information for the questionnaire is not particularly shown, the contents of the answer, the number of times the answer is received, the time required from receiving the e-mail to receiving the answer, and the like are stored.

  The user information update date detection unit 33 performs a process of detecting when the user information stored in the user information storage unit 12 is updated and its date. In other words, information is collected to determine whether the user information is always maintained and has high credibility or not.

  The user evaluation unit 34 is stored in the user information stored in the user information storage unit 12, the product purchase information and purchase cancellation information stored in the product purchase / cancel storage unit 30, and the questionnaire response storage unit 32. Using the answer information to the questionnaire, the user's value is derived by comparing the users with how much the user is effective for the e-mail delivery side.

  The user introducer evaluation unit 35 uses the above-described user evaluation to determine how much the user introducer introduced (has possessed) an effective user for the e-mail delivery side, and the users between the user introducers. The value of the user introducer is derived by comparing. Therefore, the evaluation of the user introducer depends on how many effective users are introduced (held) to the e-mail delivery side.

  In this way, the product purchase / cancellation reception unit 29 and the questionnaire response reception unit 31 are provided to receive each information, and the corresponding information is stored in each corresponding storage unit, so that the response history is similar to the email distribution history. Can be created, and based on the response history, the user and the user introducer can be evaluated. Further, by providing the user information update date detection unit 33 to detect the update date, which can also be referred to as the freshness of the user information, it is possible to determine the authenticity of the user information and to evaluate the user introducer. In addition, by evaluating users and user introducers, they often purchase products to eliminate them, cancel cancellations, respond frequently to survey responses, and update data frequently. The desired effect can be expected for the e-mail delivery requester.

  Further, as shown in FIG. 2, the mail delivery management device (server) 2 includes a mail delivery unit price determination unit 36, a mail delivery fee storage unit 37, a mail delivery cost calculation unit 38, and an incentive calculation unit 39. This can be an additional configuration.

  The mail delivery unit price determination unit 36 refers to the mail delivery fee database stored in the later-described mail delivery fee storage unit 37, the user value derived by the user evaluation unit 34, and the user derived by the user introducer evaluation unit 35. Using the value of the introducer, processing is performed to decide the e-mail delivery cost per user and the e-mail delivery cost per user introducer.

  The mail distribution fee storage unit 37 is a standard for determining the e-mail distribution cost per user and the e-mail distribution cost per user introducer in the mail distribution unit price determination unit 36. It stores basic charges for e-mail delivery such as per person and per delivery.

  The mail distribution cost calculation unit 38 uses the value of the user derived by the user evaluation unit 34 and the value of the user introducer derived by the user introducer evaluation unit 35 to distribute the e-mail per e-mail distribution. Process to negotiate costs.

  The incentive calculation unit 39 uses the value of the user derived by the user evaluation unit 34 or the value of the user introducer derived by the user introducer evaluation unit 35, and is given to users who are delivered when an e-mail is distributed. A process for determining the distribution of incentives per person or per user introducer.

  As described above, the mail delivery unit price determination unit 36, the mail delivery charge storage unit 37, and the mail delivery using the value of the user derived by the user evaluation unit 34 and the value of the user introducer derived by the user introducer evaluation unit 35 are used. By providing the cost calculation unit 38 and the incentive calculation unit 39, it becomes possible to negotiate a fair mail distribution unit price, mail distribution cost, and incentive distribution amount suitable for the value of the information network of the distribution destination. In addition, an effect corresponding to the value can be sufficiently expected for an e-mail delivery requester.

  Next, as a first method of the present invention executed by the system shown in FIG. 1 and FIG. 2, it is confirmed that the email delivery management apparatus 2 delivered the email to the user terminal 4 used by the user. The user introducer terminal 3B used by the direct introducer and the user introducer terminal 3A used by the indirect introducer, where the introducer of the user is the direct introducer and the introducer of the direct introducer is the indirect introducer of the user. The case where both are notified will be described. A series of information flows at this time can be shown as an example in FIG.

  First, e-mail addresses of the user, the user direct introducer, and the user indirect introducer are registered in advance in the mail delivery management apparatus 2, and a mail address database for each of the user and the user introducer is created (FIG. 3 (1)). reference). The created user database is stored in the user information storage unit 12, while the user introducer database is stored in the user introducer information storage unit 26.

  Also, according to the registration of the user and user introducer's email address, the user's email address and the email address of the user's introducer (user direct introducer and user indirect introducer) are associated in advance. The information is stored in the user information storage unit 12.

  When there is an e-mail distribution request for the user, the e-mail distribution request receiving unit 13 receives a distribution request such as a condition for the e-mail distribution destination (see FIG. 3B). This electronic mail distribution request may be received from another user introducer who intends to share the information network, or may be received from a third party that is not initially included in this system.

  The contents of the received distribution information include not only corporate advertisements and questionnaires, but also contact items. Therefore, for example, when requesting distribution of a corporate advertisement, the mail distribution request receiving unit 13 receives distribution advertisement information (see FIG. 3 (3)).

  When an e-mail delivery request is accepted, the delivery destination setting unit 15 specifies delivery destination information (that is, a user email address) adapted to the delivery conditions, and the reply setting opening confirmation mail format issuing unit 16 performs the opening confirmation. Issue a distribution e-mail format containing reply request data. Next, when the format of the distribution e-mail is issued, the identification information issuing unit 17 issues unique identification information to this distribution e-mail format and gives it (see FIG. 3 (4)). . The distribution e-mail format is extracted from the distribution information storage unit 14 and attached with distribution information such as a corporate advertisement adapted to the distribution conditions received in the distribution request, and is specified by the distribution destination setting unit 15. The delivery destination information (that is, the user e-mail address) is input.

  Further, the identification information storage unit 23 registers the identification information given to the format of the distribution e-mail in association with each distribution destination (see FIG. 3 (5)). When the registration of the identification information in the identification information storage unit 23 is completed, the mail distribution execution unit 18 distributes the e-mail to the distribution destination (user) terminal 4 specified at the time when the distribution condition is adapted (see FIG. 3 (6)).

  On the other hand, the user terminal 4 receives the electronic mail including the opening confirmation reply request data distributed from the mail distribution management device 2 and opens the electronic mail (see FIG. 3 (7)). Then, the mail is received, and a message for inquiring whether or not to notify the transmission side of the opening confirmation of opening is output to the user terminal 4.

  When the user selects notifying the transmission side of the opening confirmation at the user terminal 4, the user terminal 4 having a function of returning an opening confirmation mail generates an opening confirmation reply mail and sends it to the mail delivery management device 2. A reply is made (see FIG. 3 (8)).

  When the opening confirmation reply mail is returned from the user terminal 4, the opening confirmation mail receiving unit 20 receives the opening confirmation reply mail. When the unsealing confirmation mail accepting unit 20 accepts the unsealing confirmation reply mail, the identification information extracting unit 22 extracts the identification information of the e-mail from the unsealing confirmation reply mail (see FIG. 3 (9)).

  When the identification information extraction unit 22 extracts the identification information of the e-mail, the mail distribution destination extraction unit 24 extracts the corresponding distribution destination e-mail address by referring to the identification information database 80 using the identification information as a clue. (See FIG. 3 (10)).

  When the mail delivery destination extraction unit 24 extracts the delivery destination email address corresponding to the identification information, the introducer address detection unit 25 uses the delivery destination email address corresponding to the identification information as a clue, and the user / user introducer. The corresponding user introducer is specified by referring to the association file 60 (see FIG. 3 (11)).

  When the introducer address detection unit 25 identifies the user introducer corresponding to the distribution destination email address, the introducer address detection unit 25 continues to use the user introducer corresponding to the distribution destination email address as a clue. The electronic mail address of the corresponding user introducer is detected with reference to the person database 50 (see FIG. 3 (12)).

  If there are multiple user introducers in the hierarchy, the user introducer who directly introduced the user (direct introducer) is identified first, and the direct introducer is selected using the direct introducer as a clue. By specifying the introduced user introducer (indirect introducer), all the introducers in a hierarchical form are specified. Then, the e-mail addresses of all the introducers are detected.

  Thereafter, when the email address of the user introducer corresponding to the identification information extracted from the opening confirmation reply email is detected, the email delivery report email sending unit 27 sends the email address of all the user introducers to the user. On the other hand, a mail delivery report mail informing that the electronic mail has been delivered is transmitted (see FIG. 3 (13)).

  As a result, even if the user's introducer's permission is not obtained in advance from the user's introducer, the user introduces the fact that the user has delivered the email by replying with an opening confirmation email. Can inform the person.

  Next, an example of the operation in the mail delivery management device (server) 2 in the mail delivery system 1 having the above configuration will be described. FIG. 9 is a flowchart showing the flow. As shown in FIG. 9, first, the mail distribution management device 2 is started by turning on the power switch, and the mail distribution request receiving unit 13 of the mail distribution management device 2 waits to receive the mail distribution request.

  Then, the mail delivery request accepting unit 13 accepts a mail delivery request such as e-mail delivery destination conditions, delivery information contents, and delivery time (see S1). This delivery destination condition refers to attributes such as men only, women only, 20s limited, Saitama prefecture residence limited, ordinary car driver license holder limited. The content of distribution information refers to requests for corporate advertisements and questionnaires and notifications. Furthermore, the distribution time is not only for viewing the distribution information, but also for transmitting the information before 10:00, or for lunch break at 12:00 in order to use the information efficiently. Conditional transmission such as transmission at -13: 00 or transmission after 17:00 after the end of work.

  When the acceptance of the mail delivery request is completed, the reply setting opening confirmation mail format issuing unit 16 issues a reply setting opening confirmation mail format (see S2). At this time, along with the issuance of the reply setting opening confirmation mail format, the identification information issuing unit 17 issues identification information such as a message ID and assigns it to the reply setting opening confirmation mail format. At this time, not only the identification information is given, but also advertisements are attached (published) along with the contents of the distribution information received by the mail distribution request receiving unit 13.

  Next, in accordance with the delivery destination condition accepted by the email delivery request acceptance unit 13, the email delivery destination setting unit 15 refers to the user database 40 and searches for an email address of the delivery destination (user) (see S3). At this time, the e-mail address of the searched delivery destination (user) is input in the reply setting opening confirmation mail format. In addition, here, the identification information given to the reply setting opening confirmation email format is associated with the searched email address of the delivery destination (user) in association with the search of the email address of the delivery destination (user). It memorize | stores in the information storage part 23 (refer S4).

  When the search for the email address of the delivery destination (user) is completed, the email delivery execution unit 18 delivers the email according to the delivery time accepted by the email delivery request accepting unit 13 (see S5). As described above, this e-mail is generated by adding identification information to the reply setting opening confirmation e-mail format, attaching an advertisement, and automatically inputting the e-mail address of the delivery destination (user). Yes, it contains open confirmation reply request data.

  On the other hand, when the user terminal 4 that has received the distributed e-mail performs an operation of sending back an opening confirmation of the received e-mail, an opening confirmation e-mail including the identification information of the e-mail is automatically generated. The mail is returned to the delivery destination of the electronic mail.

  Then, the returned opening confirmation mail is received by the opening confirmation mail receiving unit 20 (see S6). When the opening confirmation mail is received, the identification information extracting unit 22 extracts the identification information of the electronic mail from the received opening confirmation reply mail (see S7). This identification information is the same as that given when issuing the reply setting opening confirmation mail format.

  Next, the mail delivery destination extracting unit 24 associates and stores the identification information given to the reply setting opening confirmation mail format based on the extracted identification information and the email address of the searched delivery destination (user). Referring to (S4), the corresponding delivery destination e-mail address is detected (see S8). The distribution destination e-mail address is associated with the corresponding user introducer e-mail address in the user / user introducer association file 60.

  The introducer address detection unit 25 refers to the user / user introducer association file 60 based on the delivery destination email address corresponding to the identification information, identifies the corresponding user introducer, and sends the email address of the user introducer Is detected (see S9).

  Thereafter, when the email address of the user introducer corresponding to the identification information extracted from the opening confirmation reply email is detected, the email delivery report email sending unit 27 sends the email address of all the user introducers to the user. On the other hand, a mail delivery report mail informing that the electronic mail has been delivered is transmitted (see S10).

  Thus, the user introducer can be notified that the electronic mail has been delivered to the user by returning the opening confirmation mail.

  Next, as a second method of the present invention executed by the system shown in FIG. 1 and FIG. 2, a user introduction is notified that an email has been delivered from the email delivery management device 2 to the user terminal 4. Even if it is not for the introducer terminal, the user introducer terminal 3B and the indirect introduction used by the direct introducer, with the introducer of the user as the direct introducer and the introducer of the direct introducer as the indirect introducer of the user. A case will be described in which the delivery status of the electronic mail is confirmed from both of the user introducer terminals 3A used by the user. A series of information flows at this time can be shown as an example in FIG.

  First, when there is a mail distribution history browsing request from the user introducer terminals 3A and 3B, the mail distribution history browsing accepting unit 28 determines which user introducer will browse the distribution history related to the user to be introduced, user introducer designation information. A mail distribution history browsing request is received (see FIG. 10 (21)). This user introducer designation information is intended to prevent the distribution history information related to users introduced by other user introducers from browsing privately. Therefore, for example, if it is requested to input the user introducer ID as the user introducer designation information as a condition for accepting the mail distribution history browsing request, the user introducer ID is used to permit permission to browse the mail distribution history and request the browsing. Distribution history can be specified.

  When the user introducer ID is input, the mail distribution history browsing accepting unit 28 refers to the user introducer database 50 and collates the user introducer ID (see FIG. 10 (22)). As a result of the collation of the user introducer ID, when the mail distribution history browsing is permitted, the mail distribution history browsing accepting unit 28 continues to search the mail distribution history database 90 based on the user introducer ID for the corresponding distribution mail. (Refer to FIG. 10 (23)).

  As a result, when there is a corresponding distribution mail, the mail distribution history browsing acceptance unit 28 extracts the distribution mail (see FIG. 10 (24)). Thereafter, the mail distribution history browsing accepting unit 28 creates a mail distribution history file for the identified user introducer so that it can be viewed on the user introducer terminals 3A and 3B that have requested the mail distribution history browsing. The mail delivery history is output (see FIG. 10 (25)).

  As a result, even when there is no notification to the user introducer that the electronic mail has been delivered to the user, the electronic mail delivery status relating to the user can be confirmed.

  Next, an example of the operation in the mail delivery management device (server) 2 in the second method of the present invention will be described. FIG. 13 is a flowchart showing the flow. As shown in FIG. 13, first, the mail delivery management device 2 is started by turning on the power, and the mail delivery history browsing accepting unit 28 of the mail delivery management device 2 waits to accept a mail delivery history viewing request. Then, the mail distribution history browsing receiving unit 28 receives a mail distribution history browsing request (see S11).

  When receiving the mail distribution history browsing request, the mail distribution history browsing receiving unit 28 determines whether or not the user introducer ID for specifying the user introducer has been input (see S12). This user introducer ID input determination is made by referring to the user introducer database 50. If there is a user introducer ID that matches the entered user introducer ID, the user introducer ID is entered and entered. If there is no user introducer ID that matches the user introducer ID, no user introducer ID is entered.

  As a result, when the user introducer ID is input (Y), the mail distribution history browsing accepting unit 28 specifies the user introducer from the user introducer database 50 (see S13). Then, the mail distribution history browsing acceptance unit 28 continues to determine whether or not there is a corresponding distribution mail in the mail distribution history database 90 (see S14). On the other hand, when the user introducer ID is not input (N), the mail distribution history browsing accepting unit 28 ends (ends) as it is assumed that there is no access right to the mail distribution history database 90.

  Next, referring to the mail distribution history database 90, if it is determined whether or not there is a corresponding distribution mail, if there is a corresponding distribution mail (Y), the mail distribution history browsing acceptance unit 28 When mail history information is extracted (see S15), and there is no corresponding delivery mail (N), the mail delivery history browsing accepting unit 28 assumes that no email has been delivered to the introduced user, and continues as it is. End.

  Thereafter, the mail distribution history browsing accepting unit 28 collects the extracted corresponding distribution mail history information, creates a mail distribution history file, and outputs the mail distribution history file so that it can be viewed (see S16).

  Next, as a third method of the present invention executed by the system shown in FIG. 1 and FIG. 2, in order to enable delivery of an email to be delivered to an effective user, that is, to a desired user, an email is sent. A case will be described in which the distribution user is evaluated. A series of information flow at this time can be shown as an example in FIGS. 14 and 15. FIG. 14 shows a case where user evaluation is performed by using an individual attribute as an evaluation item (a pattern to e pattern), and FIG. 15 is a case where user evaluation is performed by a predetermined evaluation item (standard pattern).

  Hereinafter, the a pattern to the e pattern in the third method of the present invention will be described. When there is a user evaluation browsing request from the user terminal 4, the user evaluation unit 34 receives a user evaluation browsing request including user designation information as to which user the evaluation is to be browsed (see FIG. 14 (31)). This user designation information is to prevent the evaluation information related to other users from being browsed without protection from private protection. Therefore, for example, if it is requested to input a user ID as user designation information as a condition for accepting a user evaluation browsing request, the user ID may be permitted to browse for user evaluation and specify the user to be evaluated. I can do it.

  First, as an a pattern, when an evaluation based on the number of received mails is requested in accepting a user evaluation browsing request, the user evaluation unit 34 refers to the mail distribution history database 90 and calculates the number of received mails for each user. (Refer to FIG. 14 (32) a). Here, the mail delivery history database 90 excludes data that has been returned without being received by the user after delivery of the e-mail. Therefore, the number of distributed emails is equal to the number of received emails.

  Then, the user evaluation unit 34 compares and ranks the number of received mails of the corresponding user and the received mails of other users (see FIG. 14 (33) a). Thereafter, the user evaluation unit 34 creates an evaluation file for the specified user, and outputs a user evaluation result so that the user evaluation can be performed on the user terminal 4 that requested the user evaluation browsing (FIG. 14 (34 )reference). The user evaluation file will be described later.

  Next, when an evaluation based on the number of opening confirmation mails (responses) is requested in accepting a user evaluation browsing request as a b pattern, the user evaluation unit 34 refers to a response database (not shown), and The number of opening confirmation mails is calculated (see FIG. 14 (32) b). Here, the response database can also be used as a questionnaire response database by regarding a questionnaire response to be described later as one response form.

  Then, the user evaluation unit 34 compares and ranks the number of opening confirmation mails of the corresponding user and the opening confirmation mails of other users (see FIG. 14 (33) b). Thereafter, the user evaluation unit 34 creates an evaluation file for the specified user, and outputs a user evaluation result so that the user evaluation can be performed on the user terminal 4 that requested the user evaluation browsing (FIG. 14 (34 )reference).

  Next, when an evaluation based on the number of product purchases by a distribution mail is requested in accepting a user evaluation browsing request as a c pattern, the user evaluation unit 34 refers to a product purchase / cancellation database (not shown) to each user. The number of times of product purchase by the delivery mail is calculated (see FIG. 14 (32) c). Here, the product purchase / cancellation database is configured in association with each product.

  Then, the user evaluation unit 34 compares and ranks the number of product purchases of the corresponding user and the number of product purchases of other users (see FIG. 14 (33) c). Thereafter, the user evaluation unit 34 creates an evaluation file for the specified user, and outputs a user evaluation result so that the user evaluation can be performed on the user terminal 4 that requested the user evaluation browsing (FIG. 14 (34 )reference).

  Next, when an evaluation based on the number of cancellations for product purchase is requested in accepting a user evaluation browsing request as a d pattern, the user evaluation unit 34 refers to a product purchase / cancellation database (not shown), and The number of cancellations for product purchase is calculated (see FIG. 14 (32) d).

  Then, the user evaluation unit 34 compares and ranks the number of cancellations of the corresponding user with respect to the product purchase and the number of cancellations with respect to the purchase of another user's product (see FIG. 14 (33) d). Thereafter, the user evaluation unit 34 creates an evaluation file for the specified user, and outputs a user evaluation result so that the user evaluation can be performed on the user terminal 4 that requested the user evaluation browsing (FIG. 14 (34 )reference).

  Further, when an evaluation based on the number of questionnaire responses is requested in accepting a user evaluation browsing request as an e pattern, the user evaluation unit 34 calculates the number of questionnaire responses for each user by referring to a questionnaire response database (not shown). (See FIG. 14 (32) e).

  And the user evaluation part 34 compares and ranks the number of questionnaire responses of an applicable user, and the number of questionnaire responses of other users (refer FIG. 14 (33) e). Thereafter, the user evaluation unit 34 creates an evaluation file for the specified user, and outputs a user evaluation result so that the user evaluation can be performed on the user terminal 4 that requested the user evaluation browsing (FIG. 14 (34 )reference).

  Thereby, a user can be evaluated for every evaluation item based on a personal attribute. Therefore, the e-mail delivery request destination can efficiently deliver e-mail by selecting a user having a high delivery effect.

  Next, a standard pattern in the third method of the present invention will be described. When there is a user evaluation browsing request from the user terminal 4, the user evaluation unit 34 receives a user evaluation browsing request including user designation information as to which user the evaluation is to be browsed (see FIG. 15 (41)). This user designation information is used in the same manner as in the case of the a pattern to the e pattern described above.

  Next, the user evaluation unit 34 refers to the mail delivery history database 90 and calculates the number of received mails for each user (see FIG. 15 (42)). Subsequently, although not shown, the user evaluation unit 34 refers to the response database and calculates the number of opening confirmation mails of each user (see FIG. 15 (43)). Subsequently, although not shown, the user evaluation unit 34 refers to the product purchase / cancellation database and calculates the number of product purchases by each user's distribution mail (see FIG. 15 (44)). Furthermore, although not shown, the user evaluation unit 34 refers to the product purchase / cancellation database and calculates the number of cancellations for each user's product purchase (see FIG. 15 (45)).

  And the user evaluation part 34 is based on the number of received emails of the corresponding user, the number of opening confirmation emails, the number of product purchases by delivery email, the number of cancellations for product purchase, the number of received emails of other users, the number of receipt confirmation emails, and the delivery email. The number of product purchases and the number of cancellations for product purchases are compared and ranked (see FIG. 15 (46)). Thereafter, the user evaluation unit 34 creates an evaluation file for the identified user, and outputs the user evaluation result so that the user evaluation can be performed on the user terminal 4 that has requested the user evaluation browsing (FIG. 15 (47 )reference).

  Next, an example of the operation in the mail delivery management apparatus (server) 2 in the third method of the present invention will be described. FIG. 16 is a flowchart showing the flow. As shown in FIG. 16, first, the mail distribution management device 2 is started by turning on the power, and the user evaluation unit 34 of the mail distribution management device 2 waits to accept a user evaluation request. Then, the user evaluation unit 34 receives a user evaluation request (see S21).

  Further, the user evaluation unit 34 receives a user evaluation request and also receives an input of a user ID for specifying a user. Thereby, a user is specified in advance. Next, it is determined whether there is an evaluation attribute designation (see S22). As a result, when there is an evaluation attribute designation (Y), the user evaluation unit 34 extracts the designated attribute-specific evaluation items (see S23). Then, the user evaluation unit 34 continues to refer to the attribute-specific evaluation rate table, performs the attribute-specific evaluation for each user, and outputs the evaluation result so that it can be browsed (see S24).

  On the other hand, when there is no evaluation attribute designation (N), the user evaluation unit 34 extracts a predetermined standard evaluation item (see S25). Then, the user evaluation unit 34 continues to perform evaluation for each user at a given point for a predetermined evaluation item, and outputs the evaluation result so that it can be browsed (see S26).

  In the case of a predetermined standard evaluation item evaluation, it is determined whether or not the attribute-specific evaluation is to be continued. As a result, when the attribute-specific evaluation is performed (Y), it is determined whether or not the evaluation attribute is specified (see S22), and the same operation is repeated thereafter. On the other hand, when the attribute-specific evaluation is not performed (N), the processing ends as it is (end).

  Next, the user evaluation file in the above-described third method will be described. The user evaluation file can be output from the user evaluation unit 34 in a form such as a user evaluation file 110 shown in FIG. The user evaluation file 110 shown in FIG. 17 includes an attribute / evaluation item column 111, a performance column 112, and a rank column 113.

  In FIG. 17, in the case of the evaluation item called the number of received mails, the result is 8 (that is, 8 e-mails have been received), the rank is 111, and the evaluation item called the number of opened confirmation mail replies is 8 If the evaluation item is the number of items purchased and the number is the number of purchases, the result is 1 and the rank is 43. In this case, the performance is 0 times, the ranking is 1, and in the case of an evaluation item called a questionnaire response, it is shown that the performance is 2 and the ranking is 36. In addition, although the several evaluation item is published in the user evaluation file 110 shown in FIG. 17, it is good also as only one evaluation item.

  Further, the user evaluation file in the third method described above can be output from the user evaluation unit 34 in a form such as a user evaluation table 120 shown in FIG. This user evaluation table 120 evaluates a plurality of predetermined evaluation items as standard evaluation items. The user evaluation table 120 shown in FIG. 18 includes an evaluation item column 121, a performance column 122, a grant point column 123, an individual acquisition point column 124, a total acquisition point column 125, and an evaluation rank column 126. Is provided.

  In FIG. 18, in the case of the evaluation item of the number of received emails, the evaluation is 8 records (that is, 8 emails received), the grant point is × 1P, the individual acquisition point is 8P, and the number of opening confirmation email replies In the case of the item, if the evaluation item is 8 achievements (that is, 8 reply confirmation emails have been replied), the grant points are × 2P, the individual acquisition points are 16P, the number of product purchases, the achievement is 1 time, In the case of the evaluation item of 5 points for the awarded points, 5 points for the individual acquired points, and the number of purchased product cancellations, the result is 0, the awarded points are x-3 P, the individual acquired points are 0 P, and the total acquired points are 29 P. Indicates that it is in the XX position / XX. In addition, the adoption evaluation items, the number, and the grant points in the user evaluation table 120 shown in FIG. 18 are arbitrary.

  In addition, in the point calculation, if it is simply the cumulative calculation of points, it will be unfair between users who have joined the system earlier and users who have joined later. It should be divided by the total number of emails delivered. That is, in the case of a user who has received 10 e-mail delivery opportunities in total and has acquired 29 points in total as shown in FIG. Therefore, the value of this user can be measured based on 1.0.

  In addition, the user attribute-specific evaluation rate in the third method described above is such that the evaluation value of an attribute item popular as an electronic mail delivery destination is increased. The user attribute-specific evaluation rate has a form as shown in FIG. 19, for example. The user attribute-based evaluation rate table 130 is provided with an attribute column 131 and an attribute-specific evaluation rate column 132, respectively.

  In FIG. 19, in the attribute of address or place of work, the evaluation rate by attribute is 1.0 times in the Hokkaido region, 1.0 times in the Tohoku region, 1.2 times in the Kanto region, Tokyo, Kanagawa In the Tokyo metropolitan area such as Saitama, Chiba, it is 1.5 times, and in the attribute of automobile license, yes is 1.5 times, nothing is 1.0 times, and in the attribute of drinking, it is 1 .5 times, but not 1.2 times, and so on. Therefore, for example, in the case of the user shown in FIG. 18, when the earning point is 29P, but the attribute is working in Tokyo, has a car license, and drinks, 29P × 1.5 × 1.5 × 1 .5 = 98P. In this case, too, in order to correct unfairness due to the time of participation in the system, it is divided by the total number of distribution of telegraph mails. Therefore, the value of this user can be measured based on 1.0.

  By evaluating the users in this way, it is possible to determine whether the user is effective or not for the e-mail delivery side, and it is possible to prevent unnecessary e-mail delivery and improve efficiency. Good information can be transmitted.

  Next, as a fourth method of the present invention executed by the system shown in FIGS. 1 and 2, the e-mail to be delivered is effective, that is, the e-mail can be delivered to a desired user. The case where the user introducer to be distributed is evaluated will be described. A series of information flows at this time can be shown as an example in FIG. 20 and FIG. 20 and 21 show a case where user introducer evaluation is performed based on user attributes using the attributes of individual users as evaluation items (from pattern a to pattern j).

  Hereinafter, the a pattern to the j pattern in the fourth method of the present invention will be described. When there is a user evaluation browsing request from the user introducer terminal 3 or the user terminal 4, the user introducer evaluation unit 35 determines which user introducer is to be viewed, and a user introducer evaluation browsing request including user introducer designation information. (See FIG. 20 (51)). This user introducer designation information is to prevent evaluation information related to other users and user introducers from browsing privately. Therefore, for example, if the user introducer ID or the user ID is requested to be input as user designation information as a condition for accepting the user introducer evaluation browse request, the user introducer evaluation browsing permission is given by the user introducer ID or the user ID. The user introducer to be evaluated can be specified.

  First, as an a pattern, when an evaluation based on the number of introducing users is requested in accepting a user introducer evaluation browsing request, the user introducer evaluating unit 35 refers to the user database 40 and introduces each user introducer. The number of users who have been selected is calculated (see FIG. 20 (52) a). Then, the user introducer evaluation unit 35 compares and ranks the number of introduced users of the corresponding user introducer and the number of introduced users of other user introducers (see FIG. 20 (53) a). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)). The user introducer evaluation file will be described later.

    Next, when an evaluation based on the number of distributed mails is requested in accepting a user introducer evaluation browsing request as a b pattern, the user introducer evaluation unit 35 refers to the mail distribution history database 90 to each user introducer. The number of distribution mails for the user introduced by is calculated (see FIG. 20 (52) b). Then, the user introducer evaluation unit 35 compares and ranks the number of emails delivered to the user introduced by the user introducer and the number of emails delivered to the user introduced by another user introducer (FIG. 20 (53)). b). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, in the acceptance of the user introducer evaluation browsing request as c pattern, when evaluation by the number of opening confirmation emails (responses) from the users introduced by the user introducer is requested, the user introducer evaluation unit 35 Although not shown, the response database is referred to calculate the number of opening confirmation mails from the users introduced by each user introducer (see FIG. 20 (52) c). In this case as well, the response database can also be used as a questionnaire response database by regarding a questionnaire response described later as one response form. Then, the user introducer evaluation unit 35 compares and ranks the number of opening confirmation emails from the users introduced by the user introducer and the number of opening confirmation emails from the users introduced by other user introducers (FIG. 5). 20 (53) c). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when an evaluation based on the number of popular attribute-based introduction users is requested in accepting a user evaluation browsing request as the d pattern, the user introducer evaluation unit 35 refers to the user database 40 in which various attributes are stored. Then, the number of users introduced by each user introducer and having the popularity attribute is calculated (see FIG. 20 (52) d). Here, the number of introduction users by popularity attribute is for e-mail delivery side, such as when the address or work place is Tokyo, women in their 20s living in the Kanto area, office workers in their 30s and 50s It refers to the number of users who have conditions that can be effective users. Then, the user introducer evaluation unit 35 calculates the number of users introduced by the corresponding user introducer and having a popularity attribute and the number of users introduced by other user introducers and having a popularity attribute. The ranking is made by comparison (see FIG. 20 (53) d). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as an e-pattern, when the evaluation by the number of users by domain of the user's email address introduced by the user introducer is requested, the user introducer evaluation unit 35 performs various The number of users classified by domain of the users introduced by each user introducer is calculated by referring to the user database 40 in which the attributes of the user are stored (see FIG. 20 (52) e). Here, by domain is a classification based on the domain of the user's e-mail address. For example, the domain of the provider used by the user or the cellular phone (including PHS) or the use of free mail. It can be identified. Then, the user introducer evaluation unit 35 calculates the number of users per domain of communication devices used by users introduced by the corresponding user introducer and the number of users per domain of communication devices used by users introduced by other user introducers. The ranking is made by comparison for each domain (see FIG. 20 (53) e). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as an f pattern and an evaluation based on the number of product purchases of the user introduced by the user introducer is requested, the user introducer evaluation unit 35 performs the product purchase / Referring to the cancellation database, the number of product purchases of the user introduced by each user introducer is calculated (see FIG. 21 (52) f). Then, the user introducer evaluation unit 35 compares and ranks the number of product purchases of the user introduced by the corresponding user introducer and the number of product purchases of the user introduced by other user introducers (FIG. 21 (53)). f). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as the g pattern and an evaluation based on the user's product purchase price introduced by the user introducer is requested, the user introducer evaluation unit 35 performs the product purchase / By referring to the cancellation database, the user's product purchase amount introduced by each user introducer is calculated (see FIG. 21 (52) g). Then, the user introducer evaluation unit 35 compares and ranks the user's product purchase amount introduced by the user introducer and the user's product purchase amount introduced by another user introducer (FIG. 21 (53)). g). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as an h pattern and an evaluation based on the number of cancellations of the user's product purchase introduced by the user introducer is requested, the user introducer evaluation unit 35 displays the product (not shown). Referring to the purchase / cancellation database, the number of cancellations for the user's product purchase introduced by each user introducer is calculated (see FIG. 21 (52) h). And the user introducer evaluation part 35 compares and ranks the cancellation frequency with respect to the product purchase of the user introduced by the user introducer and the cancellation frequency with respect to the purchase of the product of the user introduced by another user introducer (FIG. 21 (53) h). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as an i pattern and an evaluation based on the number of questionnaire responses of the user introduced by the user introducer is requested, the user introducer evaluation unit 35, although not shown, has a questionnaire response database. , The number of questionnaire responses for each user is calculated (see i in FIG. 21). Then, the user introducer evaluation unit 35 compares and ranks the number of questionnaire responses of the users introduced by the corresponding user introducer and the number of questionnaire responses of the users introduced by other user introducers (FIG. 21 (53)). i). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, when the user introducer evaluation browsing request is received as an j pattern and an evaluation based on the data update time of the user introduced by the user introducer is requested, the user introducer evaluation unit 35 refers to the user database 40. Although not shown, the number of questionnaire responses for each user is calculated with reference to the questionnaire response database (see FIG. 21 (52) j). Then, the user introducer evaluation unit 35 compares and ranks the data update time of the user introduced by the user introducer and the current date (see FIG. 21 (53) j). Thereafter, the user introducer evaluation unit 35 creates a specified user introducer evaluation file, and allows the user introducer evaluation file 35 to be viewed on the user introducer terminal 3 or the user terminal 4 that has requested user introducer evaluation browsing. The introducer evaluation result is output (see FIG. 21 (54)).

  Next, an example of the operation in the mail delivery management apparatus (server) 2 in the fourth method of the present invention will be described. FIG. 22 is a flowchart showing the flow. As shown in FIG. 22, first, the mail distribution management device 2 is started by turning on the power, and the user evaluation unit 34 of the mail distribution management device 2 waits to accept a user evaluation request. And the user introducer evaluation part 35 receives a user introducer evaluation request (refer S31).

  In addition, the user introducer evaluation unit 35 receives a user introducer evaluation request, and also receives an input of a user ID or a user introduction ID for specifying a user or a user introducer. Thereby, a user or a user introducer is specified in advance. Next, it is determined whether or not there is an evaluation item designation (see S32). As a result, when there is an evaluation item designation (Y), the user introducer evaluation unit 35 identifies the designated evaluation item (see S33). When the evaluation item is specified, the user introducer evaluation unit 35 extracts the corresponding evaluation item user information (see S34). Then, the user introducer evaluation unit 35 performs an attribute-specific evaluation for each user introducer and outputs the evaluation result so that it can be browsed (see S35).

  On the other hand, when no evaluation item is specified (N), the user introducer evaluation unit 35 extracts a predetermined standard evaluation item (see S36). Then, the user introducer evaluation unit 35 continuously evaluates the user's standard items for each user introducer at the given points for the predetermined evaluation items, and outputs the evaluation results so that they can be browsed ( (See S37).

  In the case of a predetermined standard evaluation item evaluation, it is determined whether or not the item-by-item evaluation is to be continued. As a result, when the item-by-item evaluation is performed (Y), it is determined whether or not the evaluation item is specified (see S32), and the same operation is repeated thereafter. On the other hand, when the item-by-item evaluation is not performed (N), the process ends as it is (end).

  Next, the user introducer evaluation file in the above-described fourth method will be described. This user introducer evaluation file can be output from the user introducer evaluation unit 35 in a form such as a user introducer file 140 shown in FIG. In this user introducer evaluation file 140 shown in FIG. 23, an attribute / evaluation item column 141, a performance column 142, and a rank column 143 are provided.

  In FIG. 23, in the case of the evaluation item called the number of introduction user registrations, the result is 888 people and the ranking is 8, and in the case of the evaluation item of the introduction user attributed as male and teenage, the result is 12 people and the ranking is 22 In the case of the evaluation item of the introduction user who is female and in her 20s, the result is 57 people and the rank is 16, and when the attribute of the introduction user is the evaluation item that is a professional public employee, the result is 55 people, Is 10... Although a plurality of evaluation items are listed in the user introducer evaluation file 140 shown in FIG. 23, only one evaluation item may be included.

  Further, the user evaluation file in the above-described fourth method can be output so as to be viewable by the user introducer evaluation unit 35 in the form of, for example, a user introducer evaluation table 150 shown in FIG. Similar to the user evaluation table 120, the user introducer evaluation table 150 evaluates a plurality of predetermined evaluation items as standard evaluation items. The user introducer evaluation table 150 shown in FIG. 24 includes an evaluation item column 151, a result column 152, a grant point column 153, an individual acquisition point column 154, a total acquisition point column 155, and an evaluation rank column 156. Are provided.

  In FIG. 24, in the case of the evaluation item of the number of mail delivery to the introduction user, the number of achievements is 687, the grant point is x1P, the individual acquisition point is 687P, and the evaluation item of the number of opening confirmation mails from the introduction user is Is 556, the grant points are × 2P, the individual acquisition points are 1112P, the evaluation item is the number of product purchases of the introduction user by distribution mail, the achievement is 58 times, the grant points are × 5P, and the individual acquisition points are In the case of the evaluation item of 290P, the number of product purchases canceled by the introduction user by distribution mail, the actual result is 2 times, the grant point is x-3P, the individual acquisition point is -6P, the total acquisition point is 2083P, the ranking is ○ ○○ Indicates that it is in progress. It should be noted that the recruitment evaluation items, the number thereof, and the grant points in the user introducer evaluation table 150 shown in FIG. 24 are arbitrary.

  In this case as well, the user attribute-based evaluation rate table in the third method described above may be used in the user evaluation. In the user introducer evaluation, the same evaluation for the user introducer as in the user attribute-specific evaluation rate table A rate table should be created to correct inequities due to the time of participation in the system.

  By evaluating the user introducer in this way, the attribute tendency and average evaluation of the user introduced by the user introducer can be understood. Moreover, it is possible to determine whether the user introduced by the user introducer is effective or not for the e-mail delivery side, which also suppresses the useless e-mail delivery and is efficient. Information can be transmitted.

  Next, using the above-described user evaluation and user introducer evaluation, a process for determining an e-mail delivery cost per user (user unit price) and an e-mail delivery cost per user introducer (introducer unit price) is performed. The case will be described. In order to negotiate the e-mail delivery cost, first, the e-mail delivery unit price determining unit 36 decides the e-mail delivery unit price. The e-mail delivery unit price agreement reflects the ranking evaluated by the user evaluation unit 34 and the user introducer evaluation unit 35 as they are. That is, the unit price of the e-mail delivery is determined according to the ranking evaluated by using the basic e-mail delivery charge stored in the mail delivery fee storage unit 37 as a reference. For example, the evaluation rank is 1st to 100th rank A, 101th to 500th rank B, 501st rank and subsequent rank C, and in the case of rank A, 50% of the basic charge in the mail delivery charge storage unit 37 The unit price of e-mail delivery per user or per user introducer is determined in such a manner that the increase, the B rank increase by 20%, and the C rank remains the same. In addition, the ranking evaluated by the ranking used here may be ranking by evaluation items, ranking by specific evaluation items, as well as ranking by all evaluation items.

  Therefore, the e-mail distribution cost is calculated by the e-mail distribution cost calculation unit 38 using the e-mail distribution unit price determined by the e-mail distribution unit price determination unit 36 and adding all the e-mail distribution destination user unit prices. Or by multiplying the user introducer unit price by the number of email delivery users, or by adding all the items calculated by multiplying the user unit price and the user introducer unit price for each distribution destination.

  Next, using the above-mentioned user evaluation and user introducer evaluation, the distribution amount of incentives by user email distribution (user incentive) and the distribution amount of incentives by user email distribution per user introducer (introduction) A case where a process of negotiating a person incentive is performed will be described. The arrangement of the incentive distribution amount reflects the ranking evaluated by the user evaluation unit 34 and the user introducer evaluation unit 35 as they are. For example, the ranking from 1st to 100th is A rank, 101st to 500th is B rank, 501st and later is C rank, and in case of A rank, 0.5% of all incentives distributed, B rank is The incentive distribution rate for e-mail distribution per user or per user introducer is determined in advance, such as 0.2%, C rank is divided equally. Then, the incentive calculating unit 39 determines the distribution amount of incentives by e-mail distribution per user or per user introducer by multiplying all the incentives to distribute this incentive distribution amount determined in advance. In addition, the ranking evaluated by the ranking used here can also be a ranking by evaluation items or a ranking based on a specific evaluation item, in addition to ranking by all evaluation items.

  As described above, the value of the user derived by the user evaluation unit 34 and the value of the user introducer derived by the user introducer evaluation unit 35 are used as the mail distribution unit price determination unit 36, the mail distribution cost calculation unit 38, and the incentive calculation unit 39. By effectively using the e-mail, it becomes possible to negotiate a fair e-mail delivery unit price and e-mail delivery cost in accordance with the effect expected by the e-mail delivery requester that matches the value of the e-mail delivery destination.

It is a block diagram which shows the outline of the system for enforcing the mail delivery method which concerns on this invention. It is a block diagram which shows comprehensively the structure of the mail delivery system which concerns on this invention. It is a sequence diagram which shows an example of the flow of the 1st mail delivery method which concerns on this invention. It is a block diagram which shows an example of the user database which concerns on this invention. It is a block diagram which shows an example of the user introducer database which concerns on this invention. It is a block diagram which shows an example of the user / user introducer correlation file which concerns on this invention. It is a block diagram which shows an example of the delivery information database which concerns on this invention. It is a block diagram which shows an example of the identification information database which concerns on this invention. It is a flowchart figure which shows an example of the flow of the 1st mail delivery method concerning this invention. It is a sequence diagram which shows an example of the flow of the 2nd mail delivery method which concerns on this invention. It is a block diagram which shows an example of the mail delivery log | history database which concerns on this invention. It is a block diagram which shows an example of the mail delivery history file for user introducers concerning this invention. It is a flowchart figure which shows an example of the flow of the 2nd mail delivery method based on this invention. It is a sequence diagram which shows an example of the flow of the 3rd mail delivery method which concerns on this invention. It is a sequence diagram which shows another example of the flow of the 3rd mail delivery method which concerns on this invention. It is a flowchart figure which shows an example of the flow of the 3rd mail delivery method concerning this invention. It is a block diagram which shows an example of the user evaluation file which concerns on this invention. It is a block diagram which shows an example of the user evaluation table which concerns on this invention. It is a block diagram which shows an example of the evaluation rate according to user attribute which concerns on this invention. It is a sequence diagram which shows another example of the flow of the 4th mail delivery method which concerns on this invention. It is a continuation of the sequence diagram which shows another example of the flow of the 4th mail delivery method based on this invention shown in FIG. It is a flowchart figure which shows an example of the flow of the 4th mail delivery method concerning this invention. It is a block diagram which shows an example of the user introducer evaluation file which concerns on this invention. It is a block diagram which shows an example of the user introducer evaluation table which concerns on this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 ... E-mail delivery system, 2 ... E-mail delivery management apparatus (server),
3 (3A, 3B) ... user introducer terminal, 4 ... user terminal,
5 ... mail delivery requester terminal, 11 ... user information reception unit, 12 ... user information storage unit,
13... Mail delivery request receiving unit, 14... Delivery information storage unit, 15.
16 ... Reply setting opening confirmation mail format issuing unit, 17 ... Identification information issuing unit,
18 ... mail delivery execution unit, 19 ... mail delivery history storage unit,
20 ... Opening confirmation mail receiving part, 21 ... Opening confirmation mail storage part,
22 ... Identification information extraction unit, 23 ... Identification information storage unit, 24 ... Mail delivery destination extraction unit,
25 ... introducer address detector, 26 ... user introducer address storage,
27 ... mail delivery report mail sending part, 28 ... mail delivery history browsing acceptance part,
29 ... Product purchase / cancellation reception unit, 30 ... Product purchase / cancellation storage unit,
31 ... Questionnaire response acceptance unit, 32 ... Questionnaire response storage unit,
33 ... User information update date detection unit, 34 ... User evaluation unit,
35 ... user introducer evaluation unit, 36 ... mail delivery unit price determination unit,
37 ... mail delivery fee storage unit, 38 ... mail delivery cost calculation unit,
39: Incentive calculation department.

Claims (9)

Communication via a network with a user terminal having a function of returning an opening confirmation mail including identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail, and an introducer's terminal that provided the user information A system configured to notify an introducer of the user of a report related to an email delivered to the user,
First storage means for storing the user's e-mail address and introducer information including the e-mail address of the user's introducer in association with each other;
Identification information issuing means for issuing identification information for identifying the electronic mail to be distributed;
A mail delivery means for delivering an electronic mail including the issued identification information and an opening confirmation reply request data to the user terminal via a network;
Second storage means for associating and storing identification information issued for the distributed email and the email address of the user;
The receipt confirmation mail sent back from the user terminal via the network is received, and the identification information given at the time of transmission of the electronic mail is extracted from the receipt confirmation mail, and the second storage means is referred to The user's email address corresponding to the extracted identification information is extracted, and the email address of the user introducer associated with the extracted user's email address is detected with reference to the first storage means. Detection means;
Based on the detected email address of the user introducer, a delivery report email sending means for sending an email delivery report email to the introducer;
An e-mail delivery system comprising: Third storage means for storing distribution destination history information including at least the user's e-mail address distributed by the mail distribution means and information of the user's introducer;
Based on the distribution history inquiry request from the introducer, the distribution history information associated with the introducer's information is extracted by referring to the third storage means and the introducer can view the distribution history. Browsing means;
The e-mail delivery system according to claim 1, comprising: The number of opened emails sent to the user, the number of product purchases or the number of product purchase cancellations when product advertisement information is delivered to the user by email, and questionnaire information is delivered Fourth storage means for storing at least one piece of information among the number of answers of
Based on at least one item selected from among the number of emails sent to the user, the number of emails opened by the user, the number of product purchases, the number of cancellations for product purchases, and the number of questionnaire responses, stored in the fourth storage means User evaluation means for performing ranking evaluation of the user by comparing the numerical values for each item with reference to the information obtained, and
The e-mail delivery system according to claim 1 or 2, further comprising: A mail delivery unit price determining unit for determining a delivery unit price of an email delivered to the user based on the user evaluation result evaluated by the user evaluation unit;
4. A mail delivery cost calculation unit that calculates a delivery cost of an email to be delivered to a user based on an email delivery unit price based on a user evaluation result determined by the email delivery unit price determination unit. The e-mail delivery system described. Number of delivery emails indicating the number of emails delivered to referral users, number of referral user emails opened, referral user product purchases, referral user product purchases, referral user product purchase cancellations, referral user A fourth storage means for storing at least one piece of information about the number of times the questionnaire has been answered;
The number of distribution emails indicating the number of emails distributed to the introduction user with reference to the fourth storage means, the number of email introductions of the introduction user, the number of product purchases of the referral user, the product purchase amount of the introduction user, By the number of introduction users introduced by the introducer referring to the first storage means, or by acquiring information on the item selected from the number of product purchase cancellations of the introduction user and the number of responses to the questionnaire to the introduction user The information of the selected item is obtained from the information on the number of referral users and the number of referral users by domain of the email address held by the referral user, and the ranking of the referrals is made by comparing the numerical value of each item The e-mail delivery system according to claim 1, further comprising introducer evaluation means for performing evaluation. A mail delivery unit price determining unit for determining a delivery unit price of an email to be delivered to the user based on the user introducer evaluation result evaluated by the user introducer evaluation unit;
Email distribution cost calculation means for calculating distribution costs according to the number of emails delivered to the user based on the delivery price of emails based on the user introducer evaluation results,
The electronic mail delivery system according to claim 5.   The user and / or user introduction based on the user evaluation result evaluated by the user evaluation means according to claim 3 and / or the user introducer evaluation result evaluated by the user introducer evaluation means according to claim 5. E-mail delivery system further comprising incentive calculating means for calculating incentives by e-mail distribution distributed to a person. Communication via a network with a user terminal having a function of returning an opening confirmation mail including identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail, and an introducer's terminal that provided the user information A first storage means configured to be stored in association with the user's e-mail address and introducer information including the e-mail address of the user's introducer, and issued to the e-mail delivered to the user A method performed by a computer having second storage means for storing the identified identification information and the email address of the user in association with each other,
Computer
A process of issuing identification information for identifying the email to be delivered;
A process of delivering the e-mail including the issued identification information and opening confirmation reply request data to the user terminal via a network;
A process of receiving an opening confirmation e-mail returned from the user terminal via the network and extracting the identification information given at the time of sending the e-mail from the opening confirmation e-mail;
A process of extracting a user's e-mail address corresponding to the extracted identification information with reference to the second storage means;
A process of detecting an email address of a user introducer associated with the extracted email address of the user with reference to the first storage means;
Based on the detected email address of the user introducer, a process of sending an email delivery report email to the introducer;
An e-mail delivery method characterized by: Communication via a network with a user terminal having a function of returning an opening confirmation mail including identification information of the electronic mail based on the opening confirmation reply request data included in the electronic mail, and an introducer's terminal that provided the user information A computer program for causing a computer configured to be able to function as a computer for notifying an introducer of the user of a report regarding an email delivered to the user,
Against the computer,
A process in which the user's e-mail address and the introducer information of the user are associated in advance and stored in the first storage unit;
A process of issuing identification information for identifying the email to be delivered;
A process of delivering the e-mail including the issued identification information and opening confirmation reply request data to the user terminal via a network;
Processing for associating the identification information issued for the electronic mail delivered to the user and the electronic mail address of the user in the second storage means;
A process of receiving an opening confirmation email returned from the user terminal via the network and extracting the identification information given at the time of sending the email from the opening confirmation email;
A process of extracting a user's e-mail address corresponding to the extracted identification information with reference to the second storage means;
A process of detecting an email address of a user introducer associated with the extracted email address of the user with reference to the first storage means;
Based on the detected email address of the user introducer, a process of sending an email delivery report email to the introducer;
A computer program that executes

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