JP2005031958A - Customer information acquisition method and license contract promotion method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a method capable of acquiring customer information while smoothly and rapidly providing promotion information of a license contract to customers, and increasing the contract from the customers. <P>SOLUTION: In a step 116, a client computer device located on a customer side which is an information recipient accepts input of customer information as basic information from a customer. The client computer device transmits the customer information to a server device located on an information provider side via a network. In a step 120, the server device determines the propriety of right qualification for receiving the providing based on the received customer information. In a step 122, the server device instructs a CD delivery based on the determination, and provides promotion information of the license contract to the customer within the range permitted by the right qualification. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a contract promotion method for selling licenses for use permission of restaurants, merchandise stores, other service types, names, menus, etc., or licenses including franchise contracts for these licenses. The present invention relates to a customer information acquisition method and a license contract promotion method capable of acquiring customer information and increasing the number of contracts from customers while providing license agreement promotion information to customers smoothly and quickly.
[0002]
[Prior art]
In the case of licensing a store form, name, menu, consulting, etc. relating to store management, both the store and the provided service including the product need to capture customer needs. In addition, there are trends and competition with other stores, and originality is required. The licensor company is making proposals to customers who open and manage stores based on their past achievements and the latest market research on attractive store designs and food planning.
[0003]
From the perspective of the licensor company, customer information can be acquired in the process of proposing a license agreement, thereby increasing the contract rate and improving the quality of service provided. On the other hand, the customer side will sequentially provide its own customer information according to the degree of confidence of the licensor company and the business situation.
[0004]
[Problems to be solved by the invention]
As described above, the process of establishing a conventional license agreement is based on the introduction of companies and brands that urge licensors to apply for a contract. It starts from receiving, and after the customer's wish check, credit check, the check of the existing contract received in the desired area, etc., the contract is reached.
[0005]
In this process, the licensor may provide the customer with information such as the sales performance of other licensees under the existing contract in order to encourage the contract. It becomes a leak.
[0006]
For this reason, the licensor and the licensee negotiate a contract over a considerable amount of time, and there is a problem that the mutual costs are high and the cost is high.
[0007]
The present invention has been made in view of the above-mentioned conventional problems, and rarely leaks valuable information or business secrets, and can establish a license contract in a short time. It is an object of the present invention to provide a license contract promotion method and a method capable of acquiring useful customer information in the process.
[0008]
[Means for Solving the Problems]
The invention of the customer information acquisition method includes provision of store construction design information, permission to use names, provision of menu information, provision of store operation fixture selection purchase information, provision of staff personnel management guide information, and at least one of these. A client computer device on the customer side of the information beneficiary when providing the customer with license agreement promotion information including at least one of the franchise agreements for the supply of related products for When the server apparatus on the provider side of the promotion information is requested to send the promotion recording medium via the server, the server apparatus sends the promotion recording medium to the requester based on the received request. The promotion recording medium prompts for the input of customer information necessary for determining whether or not a license agreement is possible, A program that enables connection from the promotion recording medium to the server device via a network is stored, and the server device provides more detailed information from the customer via the network from the promotion recording medium. The above-mentioned problem is solved by receiving customer's request and acquiring customer information at the time of the reception.
[0009]
Further, in the customer information acquisition method, the detailed information includes at least one of performance information indicated by numbers, a product menu provided at a store, and store information including at least an address of an existing store. Is a solution. Note that the detailed information is information provision range promotion information that is provided with an access key distributed in an embodiment described later.
[0010]
Next, the present invention provides store construction design information, name usage permission, menu information provision, store operation fixture selection purchase information provision, staff personnel management guide information provision, and / or at least one of these. When providing the customer with information on the promotion of a license agreement that includes at least one of the franchise agreements for the supply of related products targeting the customer, the client computer device on the customer side of the information beneficiary When the server device on the provider side of the promotion information is requested to send the promotion recording medium via the server device, the server device sends the promotion recording medium to the claimant based on the received request. The promotion recording medium prompts for the input of customer information necessary for determining whether or not a license agreement is acceptable, and A program that enables connection to the server device via a network from a storage recording medium is stored, and the server device provides more detailed information from the customer via the network from the promotion recording medium. Accepting a request for sending an access key to receive provision, obtaining customer information at the time of acceptance, the detailed information includes performance information indicated by numbers, a dish menu provided at the store, and an existing store Promotion information including at least one of store information including an address and having an extended provision range. The server device makes a determination based on the received customer information. This is sent to the claimant by e-mail, and thereafter, the server device performs authentication based on the access key and provides the extension promotion information. By was Unishi is obtained by solving the above problems.
[0011]
Further, in the license contract promotion method, the program for prompting customer information to be input to the client computer device at the time of requesting the access key transmission is a business budget, store type, store construction or store operation fixture. The problem is solved by allowing the customer to input questionnaire information including at least one of the desires and preferences.
[0012]
Further, in the license contract promotion method, the problem can be solved by allowing a customer's e-mail to be accepted on the home page providing the promotion information or the extension promotion information.
[0013]
Further, in the license contract promotion method, when a request for a license contract is made from the client computer device to the server device in a connection for performing authentication based on the access key, the server device receives the license contract. Based on the request, the contents of the license and / or the franchise contract and the important matter disclosure document are sent to the claimant, and then the server apparatus receives the contents of the license contract from the client computer apparatus, When there is an agreement from the customer via the network, the above-mentioned problem is solved by concluding a license agreement reservation contract via the network and settlement of the reservation money.
[0014]
Further, in the license contract promotion method, the above-mentioned problem is solved by performing the reservation contract and the reservation money settlement online using electronic authentication.
[0015]
Further, in the license contract promotion method, the promotion information or the expansion promotion information includes store construction design information, names used, menu information, store operation fixture selection purchase information, and staff in units of a plurality of store types. The problem is solved by being packaged including at least one of the personnel management guide information.
[0016]
Further, in the license contract promotion method, a method for connection from the client computer device to the server device via a network for requesting delivery of the promotion recording medium is advertised by a print medium, or other The above-mentioned problems are solved by being provided by the advertisement of the net link provided on the homepage of
[0017]
Furthermore, in the license contract promotion method, the license contract includes a contract in which the license contract promotion provider orders the construction or renovation of a store.
[0018]
The operation of the present invention will be briefly described below.
[0019]
The present invention specializes in acquiring customer information and promoting license contracts, and aims to apply rational and effective IT. This is because a synergistic effect can be expected as described above in terms of improving the service quality of the consultant. Furthermore, the present invention effectively uses a data communication network such as the Internet, and also has a CD (Compact Disc), CD-R (Compact Disc Recordable), DVD (Digital Video Disc), MO (Magneto-). A familiar recording medium such as Optic) is appropriately used.
[0020]
The present invention includes at least any one of provision of store construction design information, permission to use names, provision of menu information, provision of store operation fixture selection purchase information, and provision of staff personnel management guide information. When providing the license agreement promotion information to the customer, the customer is requested to send a promotional recording medium. The request is based on a notification of a request transmitted from the client computer device on the customer side of the information beneficiary to the server device on the provider side of the license promotion information via the network according to the operation of the customer.
[0021]
Upon receiving the above bill, the server device prepares to send a promotional recording medium to the billing party based on the bill. Here, the promotion recording medium stores a program that prompts input of customer information necessary for determining whether or not a license contract is possible, and enables connection from the promotion recording medium to the server device via a network. .
[0022]
The server device receives a request for providing more detailed information from the customer via the network from the promotion recording medium, and acquires customer information at the time of the reception. In addition to browsing the information stored in the promotion recording medium, this detailed information provision request can only be made by using the promotion recording medium. Therefore, the customer must provide information indicating his / her name and location in advance. I have to present it. In addition, when the promotional recording medium is received by the customer by mail or courier, it is confirmed that the name and location information are correct and free of errors and falsehoods.
[0023]
The detailed information is the promotion information in which the provision range is extended, including at least one of performance information indicated by numbers, a cooking menu provided at the store, and store information including at least an address of the existing store.
[0024]
Next, the server device accepts a request for sending an access key for receiving more detailed information provision from the customer via the network from the promotion recording medium. At the time of the acceptance, customer information is acquired which is input to the customer as the qualifying condition for sending the access key. In addition, at the time of the acceptance, questionnaire information including a customer's wishes and preferences regarding business budget, store type, store construction or store operation fixtures may be acquired.
[0025]
The server device determines the access key sending qualification based on the received customer information, and if possible, sends the access key to the claimant by e-mail. Thereafter, the server device performs authentication based on the access key and provides detailed information. The detailed information is information that is provided only to the customer who has obtained the access key, and this extends the information provision range.
[0026]
As described above, according to the present invention, it is possible to provide the customer with the license contract promotion information smoothly and quickly by distributing the promotional recording medium, etc., to acquire the customer information, and to increase the license contract from the customer. I can go.
[0027]
DETAILED DESCRIPTION OF THE INVENTION
Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings.
[0028]
FIG. 1 is a block diagram showing a configuration of various apparatuses related to a customer information acquisition method and a license contract promotion method according to an embodiment to which the present invention is applied.
[0029]
In the present embodiment, as shown in the figure, a client device 5 is provided on the customer side of the information beneficiary to request for sending a promotional recording medium and to input customer information. In addition, the information provider side (hereinafter referred to as an information provider) that provides the license contract promotion information and the like receives the request from the client device 5 via the Internet 1 or receives the input customer information. An information providing server device 10 is provided. Some of the client devices 5 are used by the person in charge of the information provider.
[0030]
In addition to the information providing server device 10 described above, a construction company server device 11, a fixture supplier server device 12, and an external database server device 13 are connected via the Internet 1. The client device 5 is also connected to the Internet 1 via the public telephone line 2 or the Internet connection server device 17.
[0031]
Here, the communication connection between the client device 5 and the information providing server device 10 is not particularly limited. The Internet 1 may be used, another communication network may be used, or the Internet 1 or another communication network may be appropriately combined. A telephone line, a public line network for data communication, a dedicated line network, or a line network such as a mobile phone may be used.
[0032]
FIG. 2 is a block diagram showing the equipment configuration in each of the information provider center side, the information beneficiary customer side, and the person in charge on the information provider side.
[0033]
In this figure, the connection relationship between the client device 5 and the information providing server device 10 is shown. As shown in the figure, the information providing server device 10 incorporates a web server 22, and the function according to the present invention is realized by a software program operating on the web server 22 and the like. In addition to the information providing server device 10, a self-installed database device 24 is provided on the information provider center side.
[0034]
The client device 5 has a web browser 6, and the functions according to the present invention are realized by software operating in the web browser 6 and the like. The web browser 6 is connected to the web server 22 via the Internet 1 or the like. The client device 5 is a PC (Personal Computer) equipped with Windows (registered trademark) of Microsoft Corporation as an OS (Operating System).
[0035]
The license contract promotion information, license information, and additional contractor information according to the present invention are stored in an information providing content database provided in the self-installed database device 24.
[0036]
Here, this information will be briefly described. In the present embodiment, while providing license agreement promotion information to a customer, the customer information is acquired, and license information is provided to those who have concluded the license agreement. Furthermore, additional contractor information is provided to those who have made additional contracts. The promotion information, license information, and additional contractor information are hereinafter collectively referred to as provision information.
[0037]
In addition to the information providing content database, the self-installed database device 24 includes a customer information database storing information related to information beneficiary customers, and a license contract storing information related to orders received from the customers. A case information database is provided. In addition, the self-installed database device 24 is provided with a track record information database that stores information that has already been implemented and can be used for samples, such as information on existing stores.
[0038]
Here, the promotion information and license information in the self-installed database device 24 are provided to the customer online such as by using the Internet 1. Alternatively, the relevant promotion information including moving image information, audio information, and various forms information is stored in a CD that is a promotion recording medium, and the CD is distributed offline.
[0039]
As the above-mentioned moving image, the appearance of the store and the interior from the entrance to the guest seat include those expressed by a moving image so that customers of the store can walk from outside. The audio information includes not only the store concept and various data but also an explanatory announcement or a table as well as information appropriately announced along with back music suitable for the concept.
[0040]
Here, the amount of information to be transferred per unit time during reproduction of these moving image and audio information increases. In this embodiment, even when the amount of information increases in this way, when distributing information using a CD, the customer can comfortably reproduce even if the communication speed on the customer side for connecting to the Internet 1 is low. Can do.
[0041]
The recording medium used as described above is not limited to a CD. For example, it may be a CD-R, DVD, or MO.
[0042]
FIG. 3 is a block diagram showing a device configuration according to the present invention in the information providing server device 10 of the present embodiment.
[0043]
Each processing unit shown in the figure is realized in the information providing server device 10 by a software program. The information providing server device 10 includes an HP (Home Page) provision processing unit 50, an authentication determination processing unit 52, an e-mail sending processing unit 60, and a print output processing unit 62. Further, the authentication judgment processing unit 52 for judging whether or not the right qualification to receive the grant includes a single authentication judgment processing unit 54 that does not require judgment by the person in charge, and includes the judgment by the person in charge by performing the process of FIG. A composite authentication determination processing unit 56 that performs processing is included.
[0044]
The above-described HP provision processing unit 50 is used by the customer or the information provider-side person to browse the web browser 6 or, if necessary, prompts the customer to input items, contents, or the input itself, Provides a homepage to accept the contents entered by. For example, the display screen of FIG.
[0045]
Further, the authentication determination processing unit 52 determines whether or not the right qualification of the customer who receives the grant is based on the customer information acquired on the client device 5 side received from the HP provision processing unit 50. The customer information used for the determination is also referred to as authentication determination information below.
[0046]
In response to an instruction from the authentication determination processing unit 52, the e-mail sending processing unit 60 performs processing related to e-mail sending to the customer or the provider-side person in charge. The print output processing unit 62 prints out necessary information and the like when distributing the recording medium for storing the promotion information in order to provide the promotion information. For example, the customer address printing of the distribution may be performed.
[0047]
FIG. 4 and FIG. 5 are data configuration diagrams showing one form of provision information of promotion information, license information, and additional contractor information in the present embodiment.
[0048]
In the present embodiment, provision information that can be provided is limited according to the rights and qualifications of the customer. Further, the range that can be provided is gradually expanded in response to a request from a customer while receiving provision of customer information. By doing in this way, it is prevented that valuable donation information leaks carelessly.
[0049]
In these figures, reference numerals 31 to 34 denote a first stage (digest information of promotion information), a second stage (schematic information of promotion information), a third stage (detailed information of promotion information), and a fourth stage (license), respectively. Information), and each of these ranges includes various donation information. First, a customer who has the right qualification in the first stage can receive provision information within the information provision range 31 only. The customers who have the right qualifications in the second stage provide the donation information within the range of the information provision ranges 31 and 32, and the customers who have the right qualifications in the third stage fall within the range of the information provision ranges 31 to 33. The customers who have the right qualification in the fourth stage can receive the donation information within the information provision ranges 31 to 34, respectively.
[0050]
Here, the provision information within the information provision range 32 is stored in a CD which is a promotional recording medium, and the CD is distributed limitedly to customers who have the right and qualification in the second stage. As a result, provision information within the range is provided to customers having the right and qualification.
[0051]
In the present embodiment, the donation information is packaged. That is, as shown in these figures, the donation information is packaged in units of a plurality of store types, referred to as a format. In this figure, Japanese restaurant (first format), Chinese restaurant (second format), Italian restaurant (third format) are shown as examples of store types. However, the present invention is not limited to this. It is not something. The packaged information includes store construction design information, names used for store names and dishes, menu information, store operation fixture selection purchase information, staff personnel management guide information, and other information. However, this is not limited.
[0052]
In addition, even if it is the same store type, when the form of a store differs greatly, it is good also as another store type and another format. For example, even if they are the same Japanese restaurant, if the store building structure, interior decoration, provided food, etc. are significantly different, different store types may be used in different formats.
[0053]
Alternatively, even if the difference is relatively large, if it is not enough to be in another format as described above, it may be separated as different patterns included in the same format with the same store type. For example, if the store types are the same but the floor areas are different, handling them as different patterns has the advantage of making it easier for the customer to grasp the business funds and the like for each pattern.
[0054]
For example, in FIG. 5, provision information of an nth format in the information provision range 33 is separated into a first pattern to a third pattern. Further, in the information provision range 34, there are separate pieces of donation information of the 1-1 pattern to the 1-3 pattern for the donation information of the first pattern.
[0055]
Here, the promotion information within the range of the information provision range 33, to which the access key distributed has been distributed, includes the detailed information of the present invention. The detailed information includes performance information indicated by numbers, information on a cooking menu provided at the store, and store information including at least an address of an existing store. The above-mentioned numerical results information includes site area (tsubo), number of seats, population, area, population density and number of households, store construction costs, store operation fixture purchase costs, sales, profit and loss, etc. It is numerical information. The numerical result information may be provided to the customer as a list at a plurality of existing stores included in the same format.
[0056]
6 and 7 are flowcharts showing a customer information acquisition method and a license contract promotion method in the present embodiment. 6 and 7 are originally separated from each other for convenience of drawing, but are originally one figure, and the process shown in FIG. 7 follows the process shown in FIG. Various processes in the rectangle are performed by software programs executed in the client device 5 and the information providing server device 10. The italic character is a manual process.
[0057]
Hereinafter, the operations of the customer information acquisition method and the license contract promotion method according to the present embodiment will be described in the order of execution of individual processes with reference to FIGS. 6 and 7.
[0058]
First, in order to receive provision of promotion information using the customer information acquisition method and license contract promotion method of the present embodiment, it is necessary to connect to the home page and to acquire the access method. In the present embodiment, the URL (uniform resource locator) of the home page provided by the information providing server device 10 is published in a newspaper or magazine advertisement that is a print medium. Alternatively, the URL may be provided as a net link (automatic link to the corresponding URL) on a medium such as a CD or an HTML (hypertext markup language) document on another homepage.
[0059]
After the customer has acquired the access method, as the first process in FIG. 6, in step 110, the web browser 6 of the client apparatus 5 performs the corresponding process of the HP provision processing unit 50 implemented in the information providing server apparatus 10. Access the home page. That is, when the customer operates according to the above-described access method, browsing of the corresponding home page is started by the web browser 6 in step 112 included in step 110. In step 114, the HP provision processing unit 50 provides the corresponding home page. At this point, the customer's rights and qualifications are in the first stage, so that only the promotion information (digest information) in the information provision range 31 can be viewed.
[0060]
The homepage provided by the HP provision processing unit 50 is provided with a function of accepting an email of a question from a customer. On the corresponding screen of the homepage, the customer can send the e-mail address to the person in charge by inputting the question contents and his / her e-mail address for reply, and can make a question with a simple operation.
[0061]
The customer requests distribution of the CD to receive further promotional information within the scope of information provision 32. The CD stores general information of promotion information within the range. In addition, the customer inputs basic information including at least the name and location information of the client device 5 for the billing. The basic information is one of customer information and one of authentication judgment information.
[0062]
In step 116, the client device 5 accepts the input of the claim, and the content of the accepted input is transmitted to the information providing server device 10. Here, for this input, a predetermined screen as shown in FIG. 9 provided by the HP provision processing unit 50 is displayed to the customer by the web browser 6 and the input is received, and the customer inputs the necessary information. Do.
[0063]
In FIG. 9, each broken-line rectangular portion is an area for a customer to input characters. In addition, a rectangular portion indicated by an alternate long and short dash line, which is illustrated as “confirm contents” at the lower right in the figure, is a software push button portion operated by a pointing means such as a mouse.
[0064]
At the time of input in step 116, in FIG. 9, the character name of the customer's name, company name, etc. is input to “name”, which is the broken-line rectangle in the uppermost row in the figure, and “postal” in the next-stage broken-line rectangle. The customer inputs characters of the customer's address in “number” and “address” (input of information indicating the name and location of the customer). Similarly, another input is performed. Then, when the software push button “confirm content” is pressed by a mouse operation or the like, an input content confirmation screen for confirming the current input content is displayed. If an input error is found on the display, the screen returns to the screen of FIG.
[0065]
If there is no correction, the input content is transmitted to the HP provision processing unit 50 when a “send” software push button is pressed by a mouse operation or the like on the input content confirmation screen. The input content is stored in a customer information database in the self-installed database device 24.
[0066]
When the input content is received by the HP provision processing unit 50, the input content is passed to the authentication determination processing unit 52. Thereafter, in step 120, the authentication judgment processing unit 52 makes an authentication judgment on the customer's right and qualification based on the received information. The authentication determination is relatively simple. However, as in a so-called black list, it may be determined whether the customer has been registered as a previously problematic customer.
[0067]
If it is determined in step 120 that authentication is possible, then in step 122, the information providing server device 10 causes the print output processing unit 62 to output a CD distribution instruction for the promotion recording medium. Thereafter, the CD is actually distributed to customers by courier or mail. In addition, when the CD is correctly distributed to the customer, it is proved that the customer's name and location input by the customer in step 116 are free from errors and falsehoods. Further, it can be said that the certification determination of the right and qualification in the second stage is completed by the proof.
[0068]
Thereafter, the customer mounts the distributed CD on the CD drive device of the client device 5. Then, in step 130, provision of summary information of promotion information stored on the CD is received (offline browsing). The general information is within the range of the information provision range 32. In addition, by using the web browser 6 at step 140 as appropriate, necessary outline information within the information provision range 31 from the home page of the information provider side is browsed by the processing of the HP provision processing unit 50 at step 144. Can be viewed (online browsing).
[0069]
Further, in step 140, in addition to the online browsing in step 142, a request for an access key, which becomes a third-stage entitlement request for promotion information (detailed information), can be made. Although the input items are different, the request is displayed on the web browser 6 as a screen similar to the screen shown in FIG. To be entered by the customer. The customer input is received by the client device 5 in step 146 and transmitted from the client device 5 to the HP provision processing unit 50 of the information providing server device 10. The above-mentioned necessary items include questionnaire information including the business budget, store type, store construction or customer's wishes and preferences regarding store operation fixtures.
[0070]
When the input content is received by the HP provision processing unit 50, the input content is passed to the authentication determination processing unit 52. Thereafter, in step 150, the authentication judgment processing unit 52 makes an authentication judgment on the customer's right and qualification based on the input authentication judgment information. For example, it is determined from the input contents such as the amount of funds that can be invested and the position of the trade area, whether or not the person can be a future transaction target. If the customer opens a new store in the same trade area in the same format, a license contract cannot be made, so this point is also judged.
[0071]
If it is determined in step 150 that authentication is possible, then in step 152 the information providing server device 10 issues an access key by the authentication determination processing unit 52, the e-mail sending processing unit 60, and the print output processing unit 62. And distribution.
[0072]
The access key is used like a so-called ID (IDentification) number or ID name, and is provided with promotion information (detailed information) within the range of the information provision range 33. Is used as proof information. The access key may be sent by e-mail transmitted by the authentication judgment processing unit 52, or by mail or courier such as a postcard created by the print output processing unit 62. The access key may be used with a password to prevent theft.
[0073]
Next, the process proceeds to FIG. 7. When the customer receives the access key in step 152, in step 160, the information provider side accesses the home page and inputs the access key on a predetermined screen of the home page. The customer does. Then, in step 162 by the input, the customer is authenticated as having the right of the third stage to receive promotion information (detailed information) within the range of the information provision range 33, and accordingly In step 164 of the HP provision processing unit 50, the provision information within the information provision ranges 31 to 33 can be browsed. This detailed information is expansion promotion information in which the scope of provision is expanded. Note that steps 162 and 166 are performed by the web browser 6 of the client device 5.
[0074]
Further, when requesting the conclusion of an information providing license contract and requesting a license key along with this, an operation for inputting authentication judgment information is performed. The request is a request for granting rights and qualifications in the fourth stage concerning the license information, and a screen similar to the screen shown in FIG. 9 provided by the HP provision processing unit 50 is displayed on the web browser 6. . The input is accepted by the client device 5 in step 166 and transmitted to the HP provision processing unit 50 of the information providing server device 10.
[0075]
When the input content is received by the HP provision processing unit 50, the input content is passed to the authentication determination processing unit 52. Thereafter, in step 170, the authentication determination processing unit 52 determines the validity of the conclusion of the information provision license contract based on the authentication determination information received by the HP provision processing unit 50. For example, if the contents entered this time or the conclusion of the license contract involves payment of money consideration, the determination is made based on confirmation of the completion of payment. If it is determined in step 170 that authentication is possible, then in step 172, the authentication determination processing unit 52, e-mail sending processing unit 60, and print output processing unit 62 of the information providing server device 10 perform e-mail, postcard mailing, or the like. Issue and distribute license keys.
[0076]
The license key is used as information for certifying that the distributed customer has the license for the fourth stage of receiving the license information within the scope of information provision 34. Therefore, it is used in the same manner as the access key described above. The license key may also be used with a password to prevent theft.
[0077]
Here, the license key request described above may be a license contract request. In this case, the information providing server device 10 sends the contents of the license agreement and the important matter disclosure document to the requester based on the received request. In addition, the claimant signs and seals it and mails it to the information provider side. Thereafter, when the license contract is established, the license key is sent to the customer at this point, and information on the license contract is transmitted via the client device 5 operated by the person in charge, the Internet 1 or the information providing server device 10. And recorded in the self-installed database device 24.
[0078]
Note that the above-mentioned license contract can be made online, and if the license key is sent at the conclusion of the reservation contract, the customer can quickly use the license key. That is, the reservation contract and the reservation money settlement relating to the reservation contract are performed online using electronic authentication. In this case, the above-mentioned reservation contract is signed and stamped, and the reservation payment is made by electronic authentication. Further, the transmission of the contents of the above-described license contract may be handled online for a reservation contract.
[0079]
When the customer receives the license key, in step 180, the customer inputs the license key on the information provider's home page access operation and on a predetermined screen of the home page. Then, in step 182, it is verified that the customer has the right qualification in the fourth stage, and the provision information within the information provision ranges 31 to 34 is obtained in step 184 by the HP provision processing unit 50. You can browse. The processing in step 180 is performed by the web browser 6.
[0080]
Furthermore, when requesting the conclusion of an additional contract such as store construction or refurbishment or the purchase of fixtures for store operation, and requesting an additional contractor key along with this, the customer enters the authentication judgment information related to this . The additional contract is attached to the license contract and is included in the license contract. The request is a request for granting rights and qualifications in the fifth stage related to additional contractor information. Although the input items are different, a screen similar to the screen shown in FIG.・ Displayed in the browser 6 and entered by the customer. The input is accepted by the client device 5 in step 186 and transmitted to the HP provision processing unit 50.
[0081]
When the input content is received by the HP provision processing unit 50, the input content is passed to the authentication determination processing unit 52. Thereafter, in step 190, the authentication judgment processing unit 52 judges the validity of the conclusion of the additional contract based on the received information of the input. For example, if the contents entered this time or the conclusion of the contract involves payment of money consideration, the determination is made based on the completion of payment or confirmation of completion of payment in advance. If it is determined in step 190 that authentication is possible, then in step 192, the authentication determination processing unit 52, the e-mail sending processing unit 60, and the print output processing unit 62 issue and distribute an additional contractor key.
[0082]
The additional contractor key is used like a so-called ID number or ID name, and is information that proves that it has the right qualification in the fifth stage. The additional contractor key is sent by e-mail transmitted by the e-mail sending processing unit 60 or by mail such as a postcard created by the print output processing unit 62. The additional contractor key may be used together with a password to prevent theft.
[0083]
When the customer receives the additional contractor key, next, the customer inputs the additional contractor key on the information provider's home page access operation and on a predetermined screen of the home page. The input then authenticates that the customer has a fifth stage entitlement to receive additional contractor information that is within the scope of information provision 35, and thus information provision scope 31. It becomes possible to browse donation information within the range of ~ 35.
[0084]
As described above, in the present embodiment, it is possible to acquire customer information and increase the number of contracts from customers while providing license contract promotion information to customers smoothly and quickly.
[0085]
Here, the information providing license contract referred to in step 160 and the additional contract referred to in step 180 may all be electronically performed online while performing electronic authentication. Alternatively, the important matter disclosure document obtained on-line may be printed out by the client device 5 and mailed to the information provider by the customer's signature or seal.
[0086]
FIG. 8 is a flowchart showing a right and qualification authentication determination process performed in the customer information acquisition method and license contract promotion method of the present embodiment.
[0087]
As described above, authentication determination is performed for CD distribution in step 120, access key distribution in step 150, license key distribution in step 170, and contract key distribution in step 190. These authentication determinations may include a determination by the person in charge on the information provider side, for example, the authentication determination process shown in FIG.
[0088]
When including the judgment by the person in charge, the person in charge can appropriately interview the customer and deliver an e-mail, and can capture the customer's request in detail. In addition, the person in charge can perform customer credit check and analysis. Therefore, if the determination by the person in charge is included, authentication determination including various elements can be performed.
[0089]
In FIG. 8, first, in step 310, when authentication determination is performed, the composite authentication determination processing unit 56 of the authentication determination processing unit 52 performs initial processing of right / qualification authentication determination. As this processing, the information providing server device 10 inquires the external database server device 13 to collect information necessary for authentication judgment. For example, if the customer is a stock-listed company, information published about the company is obtained by inquiring the external database server device 13 operated by a company that handles company information.
[0090]
Next, in order to request the person in charge to make a determination, in step 312, the composite authentication determination processing unit 56 and the e-mail sending processing unit 60 transmit the requested e-mail. The mail is appropriately sent to the client device 5 of the person in charge via a mail server or the like.
[0091]
In step 330, the person in charge accesses the information providing server device 10 by using the web browser 6 of his / her client device 5 when receiving the notification. In step 332, information that the person in charge refers to in the authentication judgment, such as the information collected in step 310, is browsed. The browsing is performed in step 334 by the HP provision processing unit 50 of the information providing server device 10. In step 336, the person in charge inputs the result of his / her authentication determination to the HP provision processing unit 50 of the information providing server device 10 through the web browser 6 of the client device 5. The contents of the input are passed from the HP provision processing unit 50 to the composite authentication judgment processing unit 56.
[0092]
At the end of the process of FIG. 8, in step 340, the composite authentication determination processing unit 56 includes the above-described determination input by the person in charge as described above, and the composite authentication determination processing unit 56 itself includes an automatic determination. Authentic authentication decisions.
[0093]
Here, in the present embodiment, in this embodiment, information input by a customer (authentication of rights and qualifications) to be used for authentication judgment for obtaining rights and qualifications at each stage of expansion of the range of information that can be provided. Judgment information), the name of the key given to the customer when it is judged that the information can be provided by the authentication judgment, and the scope of the information provision given to the customer are summarized. However, the present invention is not limited to this.
[0094]
First stage:
Authentication judgment information: None in particular. Any customer can be used as long as the URL of the information providing server device 10 can be known by an advertisement of a newspaper or magazine as a print medium or a net link of a homepage. ;
Key name: Anyone can provide information, so there is no key to use;
Scope of information provision: only information provision scope 31 that is promotion information (digest information);
[0095]
Second stage:
Authentication judgment information: information on the customer's name (company name and name) and location (or address). Phone number or email address. Information about customers such as company size. By distributing a CD to these names and addresses, it is proved that there are no false or incorrect names and locations. The CD is a means for accessing the corresponding donation information and corresponds to the key of the present invention. ;
Key name: None in particular. Information is provided through access using CDs distributed to limited customers, so there is no restriction on the use of keys. The CD itself functions as a key. ;
Scope of information provision: From information provision range 31 to information provision range 32, which is promotion information (summary information). ;
[0096]
Third stage:
Authentication judgment information: Information related to customer store management. The amount of funds that can be invested in store management in the future. Information on store type, scale, and location where you want to manage in the future. ;
Key name: Access key;
Information provision range: From information provision range 31 to information provision range 33, which is promotion information (detailed information). ;
[0097]
Fourth stage:
Authentication decision information: Information related to the conclusion of the information provision license agreement. Also, in some cases, information indicating that the license agreement has been concluded and that the reservation agreement has been completed. ;
Key name: License key. ;
Information provision range: From information provision range 31 to information provision range 34 which is promotion information (license information). ;
[0098]
Stage 5:
Certification judgment information: Information on the conclusion of additional contracts such as store construction and renovation work and purchase of store fixtures. In some cases, information indicating that the contract has been concluded. ;
Key name: Additional contractor key. ;
Scope of information provision: From information provision range 31 to information provision range 35 that is promotion information (additional contractor information). ;
[0099]
As described above, according to the present embodiment, the present invention can be effectively applied.
[0100]
【The invention's effect】
According to the present invention, customer information can be acquired and contracts from customers can be increased while providing prompt and prompt information on license agreements to customers.
[Brief description of the drawings]
FIG. 1 is a block diagram showing a configuration of various apparatuses related to a customer information acquisition method and a license contract promotion method according to an embodiment to which the present invention is applied.
FIG. 2 is a block diagram showing the configuration of each facility in the information provider center side, information beneficiary customer side, and information provider side person in charge in the embodiment;
FIG. 3 is a block diagram showing a device configuration according to the present invention in the information providing server device of the embodiment.
FIG. 4 is a first data configuration diagram showing one form of donation information in the present embodiment;
FIG. 5 is a second data configuration diagram showing one form of donation information in the present embodiment;
FIG. 6 is a flowchart showing a customer information acquisition method and a license contract promotion method in the present embodiment.
FIG. 7 is a flowchart following FIG.
FIG. 8 is a flowchart showing right qualification authentication determination processing performed in the customer information acquisition method and license contract promotion method of the present embodiment;
FIG. 9 is a display screen diagram showing a screen displayed by the browser of the embodiment.
[Explanation of symbols]
1 ... Internet
2 ... Public telephone line
5 ... Client device
6 ... Web browser
10. Information providing server device
11 ... Construction company server equipment
12 ... Equipment supplier server equipment
13. External database server device
17 ... Internet connection server device
22 ... Web server
24 ... In-house database device
50 ... HP provision processing part
52. Authentication judgment processing unit
54. Single authentication judgment processing unit
56 ... Composite authentication judgment processing section
60 ... E-mail sending processing part
62: Print output processing section

Claims (10)

Provision of store construction design information, permission to use names, provision of information on menus, provision of purchase information for store operation fixtures, provision of staff personnel management guide information, and related products for at least one of these When providing customers with information on promoting license agreements that include at least one of the franchise agreements for supply,
When the client computer device on the customer side of the information beneficiary requested to send the promotion recording medium to the server device on the provider side of the promotion information via the network, the server device received the request. Based on the request, prepare to send the promotional recording medium to the claimant,
The promotion recording medium stores a program that prompts input of customer information necessary for determining whether or not a license contract is possible, and allows connection from the promotion recording medium to the server device via a network.
The server apparatus receives a request for providing more detailed information from the customer via the network from the promotion recording medium, and acquires customer information at the time of the reception. In claim 1,
The customer information acquisition method, wherein the detailed information includes at least one of performance information indicated by numbers, a product menu provided at a store, and store information including at least an address of an existing store. Provision of store construction design information, permission to use names, provision of information on menus, provision of purchase information for store operation fixtures, provision of staff personnel management guide information, and related products for at least one of these When providing customers with information on promoting license agreements that include at least one of the franchise agreements for supply,
When the client computer device on the customer side of the information beneficiary requested to send the promotion recording medium to the server device on the provider side of the promotion information via the network, the server device received the request. Based on the request, prepare to send the promotional recording medium to the claimant,
The promotion recording medium stores a program that prompts input of customer information necessary for determining whether or not a license contract is possible, and allows connection from the promotion recording medium to the server device via a network.
The server device accepts a request for sending an access key for receiving more detailed information from the customer via the network from the promotion recording medium, and obtains customer information at the time of the acceptance,
The detailed information is expansion promotion information in which a provision range is expanded, including at least one of performance information indicated by numbers, a cooking menu provided at a store, and store information including at least an address of an existing store, In the server device, a determination is made based on the received customer information, and if possible, the access key is sent to the claimant by e-mail,
Thereafter, the server apparatus performs authentication based on the access key, and provides the extension promotion information. In claim 3,
The program for prompting customer information to be input to the client computer device at the time of requesting the access key is at least one of the business budget, store type, store construction or store operation or store operation fixtures. A method for promoting a license contract, characterized in that a questionnaire is input to a customer. In claim 3,
A method for promoting a license contract, characterized in that an e-mail of a question from a customer can be received on a home page that provides the promotion information or the extension promotion information. In any of claims 3 to 5,
When a request for a license contract is made to the server device in a connection that performs authentication based on the access key from the client computer device, the server device requests the license and the license based on the received request. / Or send the details of the franchise agreement and the disclosure of important matters to the claimant,
Thereafter, in the server device, when there is an agreement from the client computer device via the network with respect to the contents of the license agreement, the server device concludes a license agreement reservation agreement via the network, A method for promoting a license contract, characterized in that a reservation is settled. In claim 6,
The method for promoting a license contract, wherein the reservation contract is concluded and the reservation payment is made online using electronic authentication. In any one of Claims 3 thru | or 7, the said promotion information or the said expansion promotion information is a unit of several store types, store construction design information, the name to be used, the information of a menu, the fixture selection purchase information for store management, and A method for promoting a license contract, comprising at least one of staff personnel management guide information and packaged. In any of claims 3 to 8,
A method of connection from the client computer device to the server device via a network for a request for sending the promotion recording medium is advertised by a print medium or an advertisement of a net link provided on another homepage A method for promoting a license contract, characterized in that it is provided by 10. The license contract promotion method according to claim 3, wherein the license contract includes a contract in which the license contract promotion provider orders the construction or renovation of a store.

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