JP2005004689A - Handbill creation system for supporting consumer - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system for supporting a user of B-to-B dealings for members in creating propaganda handbills or the like which the user needs. <P>SOLUTION: The handbill creation system prepares items such as explanations about articles, article images, list prices (standard prices), article numbers, article names and string codes in a database relating to articles to be utilized in the B-to-B dealings for members utilizing the Internet, opens a simplified handbill creation top page showing the explanation of the way of usage for a member who desires an advertising handbill creation support, waits for the selection of a category by a handbill creation applicant or recommends a category matching an article ordered in the B-to-B dealings, and determines an article to be printed on the advertising handbill out of the selected category. The system then incorporates the input of required matters such as a store name logotype or standard type face indication, a special list price, an indication of enterprise's original special remarks and the desired number of handbills in a handbill standard pattern, displays the contents for confirmation on the terminal of the advertising handbill applicant, and prints the confirmed contents by using a printer of the advertising handbill applicant. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
BACKGROUND OF THE INVENTION
The present invention relates to a customer support method for adding to B to B transactions using the Internet.
[0002]
[Prior art]
With the spread and prosperity of the Internet, the Internet is increasingly used for business transactions. There, in many cases, when ordering of products etc. is performed between members of the membership system on the Internet, the ordering is completed only by inputting the order quantity after confirming the unit price for each product name.
The present inventor is a customer support system using a network that enables the purchase side to transfer and divert data generated in response to ordering in B-to-B transactions as data for subsequent creation of necessary documents. (See Patent Document 1).
[0003]
Systems that use the Internet are developing more and more. Among the demands of membership-based customers in B-to-B transactions, there is one that allows easy creation and printing of leaflets for sale of ordered / purchased products.
Among various services using the Internet, there is a service related to a joint flyer advertisement creation system (see Patent Document 2). The present invention is a joint flyer advertisement creation system suitable for effectively creating a joint flyer advertisement for posting and distributing advertisement contents of a plurality of clients on the same sheet. This is a system that receives request information including flyer creation conditions sent via, and allocates leaflet paper for each distribution time and distribution area.
[0004]
[Patent Document 1]
JP 2002-312647 A [Patent Document 2]
Japanese Patent Laid-Open No. 2002-42144
[Problems to be solved by the invention]
In order to make a flyer for a specific product group by individual sellers rather than a joint advertising flyer, it may be too much burden for the client to create the advertisement contents each time, the product specifications, feature points If it can be easily converted from the data at the time of ordering / ordering by the person who becomes the advertiser, the necessary advertising flyers can be used easily and frequently.
The present invention prepares data such as product characteristics and desired price at the time of resale in a database used for ordering in B to B transactions, and also refers to data generated by ordering. Thus, an object of the present invention is to provide a new system that supports the creation of an advertising flyer only for the orderer of B to B transactions.
[0006]
[Means for Solving the Problems]
In order to solve the above problems, the leaflet creation customer support method of the present invention provides a description of a product, a product image, a fixed price (standard price) in a database related to a product used in a member-to-member B to B transaction using the Internet. For members who want to prepare advertisement flyers and prepare items such as product numbers, product names, linking codes, etc., a simple flyer creation top page will be opened with explanations on usage, and selection of flyer creation applicants Wait for selection of the genre to be selected or recommend a genre that matches the product ordered in B to B transactions, determine the product to be posted on the advertising flyer from within that genre, store name logo or standard font display, special price, company Incorporate necessary information such as instructions for original special instructions and desired number of leaflets into the standard flyer pattern, and display the contents on the terminal of the flyer applicant for confirmation And printing with the printer of the advertisement flyer applicant. If there is a large number of ad flyers, send the flyer data to the affiliated print shop instead of printing on the ad flyer's printer, and send the completed flyer to the ad flyer after printing. be able to.
[0007]
DETAILED DESCRIPTION OF THE INVENTION
The present invention is a relatively small or medium-sized company, and it is necessary for member companies (shops) of B to B transactions that are difficult to always have a department that creates advertisement flyers individually. The basic idea is to provide a flyer creation customer support system so that an ad flyer that can appeal to a product purchaser can be prepared simply by inputting desired data.
Preparing a flyer that appeals to buyers (customers), that is, layout, color scheme, selection of published products, etc. It's not that easy.
[0008]
The following description will be made assuming a water supply / equipment construction shop where the purchasing company performs water supply / sewerage / piping work, but the present invention is not limited to this.
The B to B transaction using the Internet proposed in Patent Document 1 is normally performed on a home page on the sales side. Various information such as product information, introduction of new products, industry trends, etc. was provided on the homepage, and a form for ordering was displayed as one of the sites. This information is based on the fact that companies / individuals (hereinafter referred to as “HP companies”) who purchase products through B to B transactions are those of the primary purchasing company. It was information to provide for.
[0009]
The primary purchase company assumed as a water supply / equipment construction shop installs the purchased products as final equipment for individuals or companies. In this case, usually, a product of several specifications is selected as a facility for final construction, and a product to be used is finally determined.
It is often the case that the final product is selected and determined by the final consumer, or by a construction / sale company (hereinafter collectively referred to as the final consumer) such as a built house or a condominium. Therefore, the primary purchasing company needs to advertise the product to the end user, and prepares a flyer for that purpose.
[0010]
The flyer layout is designed easily, providing product information for the end user, and when the required number of leaflets is relatively small, the virtual copy of the flyer is displayed on the PC of the primary purchasing company, etc. Send to the terminal so that it can be printed by the printer of the primary purchasing company, or if the required number of leaflets is relatively large or if the primary purchasing company wishes, the affiliated printing organization The flier creation is supported by placing an order on the site, printing the leaflet, and sending it to the first purchasing company.
Specifically, the procedure is as follows.
A selection mark for a flyer creation support function is prepared on the website of an HP company.
Clicking on it will display an explanation of how to use the flyer creation support function. By clicking on the desired mark according to the guidance, the work progresses sequentially.
[0011]
First, select the genre of the product to be put on the flyer. As the genre, for example, “suggestions around the kitchen”, “suggestions around the bathroom”, “suggestions around the toilet”, “suggestions for life improvement”, etc. In some cases, a “free setting” can be prepared so that, for example, a plan for proposing a unified image around the water or a special discount program regardless of genre can be handled.
When a genre is selected, a list of products included in the genre is displayed. The primary purchaser selects a product that he / she wishes to place on the flyer. The product to be posted may be a purchase order by B to B transaction at that time, or may be already paid and held as inventory.
[0012]
When a product is selected, an image of the product (photos, etc.) and product information (specifications, features, information on differences from others, standard selling prices, etc.) to be communicated to the final consumer of the product are stored in advance. Selected and displayed. The image / product information can be displayed not only in a standard set but also in a plurality so that it can be selected as appropriate.
Regarding the selling price, it is also a preferable aspect that a special price can be set according to the desire of the primary purchasing company.
In particular, when there is a product other than a product handled by an HP company that is desired to be posted, this is a preferred mode of allowing an image of the product and product information to be separately input.
[0013]
Depending on the number of products placed on the flyer, it is assigned to the recommended layout of the flyer. The standard position of the product on the flyer can be used as it is, or it can be positioned as desired by the primary purchasing company.
The company name (including address, phone number, fax number, e-mail address, maps, etc.) of the first purchasing company (flyer distributor) etc. is registered in advance as a special logo when registering as a member. It is also possible to specify a typeface and configure it in a standard font style on the spot. Of course, the logo etc. can be modified and changed as appropriate.
[0014]
These operations can be performed while confirming with a display terminal such as a personal computer terminal on the primary purchasing company side.
Check the number, content, layout, etc. of the products on the flyer on the screen, and when the virtual composition is completed, select / designate whether to output it with the printer of the primary purchasing company or to receive it as a printed product To do. In the latter case, the required number of prints is also input. According to the designation, the virtual composition is transmitted to the primary purchasing company's terminal in a form that can be output to the printer, or sent to the affiliated printing organization, and necessary information such as the printing instruction and the destination of the printed flyer, etc. Is transmitted.
Necessary additional documents such as invoices can be attached for the final transmission of information. In the case of printer output from the primary purchasing company, the support service may be free of charge.
[0015]
If necessary, the final data of the leaflet can be stored as a database of an HP company. By storing it, it becomes easy to reuse it as reference information for the next flyer creation of the primary purchasing company. In that case, it may be stored as image information of the entire leaflet, but it can be stored as each piece of information such as the selected product, the display position on the leaflet, the composition date, etc., and can be configured in the form of a leaflet as needed. Anyway.
[0016]
【The invention's effect】
According to the present invention, it is possible to easily and easily create a necessary number of leaflets for a small business or an individual who does not have a full-time advertising / public relations person when necessary.

Claims (2)

Prepare items such as product description, product image, list price (standard price), product number, product name, linking code, etc. in the database on products used in B to B transactions under the membership system using the Internet. For members who wish to support flyer creation, the top page of simple flyer creation is opened with explanations on usage, waiting for selection of genres to be selected by those who wish to create flyers, or suitable for products ordered in B to B transactions Recommend a genre, determine the product to be posted on the advertising flyer from within that genre, enter the necessary information such as store name logo or standard font display, special list price, company-specific special instructions, desired number of leaflets, etc. It is incorporated in the standard pattern, displayed on the terminal of the advertisement flyer applicant, received confirmation, and printed on the printer of the advertisement flyer applicant. Flyers create customer support system. When the desired number of advertisement leaflets is large, instead of printing on the advertisement leaflet applicant's printer, the leaflet data is transmitted to the affiliated printing office, and the completed leaflet is sent to the advertisement leaflet applicant after printing. The leaflet creation customer support method described in 1.